MAT Magazine Issue 1


Your New MAT Magazine

Welcome to Martial Arts Teachers

(MAT) Magazine, brought to you

by the Martial Arts Teachers’

Association and Pro-Star Martial


MAT Magazine is optimized for all

platforms so you can read it on

your mobile, pad, laptop or


Being a pdf there are a number

of ways you can read it for

maximum experience.

On desktop and laptop you can

use Adobe reader or Preview for

the Mac.

On Apple platform it is best to

add it to the iBooks app.

On Android platform you can


Aldiko Reader App

In This Issue

P3. As I See It by John Graden

P8. Martial Arts Day at Cowboys Stadium

P10. Pro-Star Curriculum Concept

P14. Pro-Star Faculty Board

P23. Saying Goodbye to a Legend

P26. QR Codes for Your School

P27. Is Your Site Mobile Ready?

P28. The Masters on Change

P29. Nine Year Old with Nightmares

P31. Health and Fitness Network



As I See It

The Difference Between You

and Your Employees

While it may not sound like it in the media today, America's rugged

individualism forged a new world for possibilities that never existed

before. One of the best examples I can offer is this. It's common for

adults to say to kids, "What do you want to be when you grow up?"

That question did not exist prior to America and it still does not exist

in many countries today.

America created a risk/reward ratio that also never existed prior to our

founding. Regardless of where you start, you have a chance to improve

your life. If you are willing to work and risk you have a much better shot

at moving up than those who are unwilling.

As a business owner, it's important that you understand this. You are

taking a huge risk that employees do not. You deserve a higher reward.


Early NAPMA Shipping From My Home

With First NAPMA Employee

When an employee of any business starts complaining about

the rich and corporates owners earning more than them, they

are missing the most important point. The reward is in

proportion to the risk.

The worse that can happen to an employee is getting fired.

Among the many worse case scenarios that can happen to the

business owner is getting sued.

Here is a far too close to home example. In 1993, I created

NAPMA in my spare bedroom. My first employee was my

girlfriend at the time. I still had two schools that were

generating a six-figure income for me, but I knew I had more

in me than the schools were challenging. I needed a larger

platform and I knew I could lead the martial arts out of the

stone ages and into the modern era.

I took the huge risk of selling my schools and launching


NAPMA was a huge success. As I am inclined to do, I used the

platform to try to make some adjustments in how schools

appealed to the market. My first focus was in pointing out that

the martial arts gi is the world's ugliest fitness apparel and that

alone is keeping many adults from joining.

Presented By


Presented By

That caught the ire of the major equipment

companies. Over the course of a few years, I

lost everything from a series of massive


I went from having six-figures in the bank, two

fully funded 529 college plans for my kids, and

living in a fully paid for million dollar home, to

$800,000 in debt and am still paying legal fees

to this day.

My employees, however, didn't lose a thing.

They had no risk. Some stayed on with

NAPMA and others moved on.

One even claims to have built NAPMA

personally. Funny, I never saw him in court once

nor his name on the lawsuits as defendent.

So next time you hear someone complaining

about business owners or, better yet, is

soliciting your business as a consultant, ask

them if they have ever even owned a business.

No one can "walk in your shoes" unless they

too have risked everything to open their own


Please Support Our Sponsors

Now You Can Teach the Revolutionary New Training

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“Self-defense training is big business”

-- Entrepreneur Magazine (Click to Read the Article)

“It’s amazing. We earned our entire year Cobra

tuition before we even got certified.”

-- Chris Stark, Stark Tae Kwon Do

Cobra Brings Four New

Revenue Streams to Your School

The market for self-defense is much larger than the market

for martial arts. Cobra-Defense was created from the

ground up to work within a martial arts school’s schedule.

For over a decade, Cobra has been working to attract and

convert adults into martial arts students.

Here is your chance to capture this huge market.

1. Ten-Week Academy

This is the engine that drives everything. This is the most

profitable and powerful system for attracting and

converting adults into your school.

2. Adult Survival Camp

This six-hour program teaches some of the best

elements of the Ten-Week Academy.

3. Kids Cobra Camp

This six-hour program gives children the training they

need to be safe in an unsafe world.

4. Corporate Cobra

This can be as lucrative as you are will to make it.

Martial Arts Day at Dallas Cowboys Stadium

MATA’s Pro-Star Martial Arts Curriculum Faculty Board Members Troy Dorsey

and Raymond McCallum headline Martial Arts Day at the landmark Cowboys

Stadium in Arlington, TX on October 27 from 8am - 3pm pst.

McCallum and Dorsey are two of the most accomplished martial artists in

history. McCallum was a world champion in both full contact and point fighter.

Dorsey is the only person to hold both a world boxing championship and a

world kickboxing championship concurrently.

Troy Dorsey

World Boxing Champion

World Kickboxing Champion

Presented By

Ray McCallum

World Point Fighting Champion

World Kickboxing Champion

Seminars are from

8am - 11am

Tuition is a steal at just

$20 per-head. If you have

more than 10 people in

your group, it is only $15

per person.

817-477-5523 for more

info or to register.

Meet the Other Super Star Instructors...

UFC champion Guy Mezger Ultimate Fighter 4 Winner Travis Lutter

World Kick-Boxing


Ishmael Robles

Presented By

Tours of Cowboys


11am - 5pm

The Pro-Star Martial Arts Curriculum

What is the Concept?

Go to the Mall and Pick the first

100 People Within

Your School’s Age Range and

Ask Each Person...

“Would you like to get into better physical condition?”

The largest number of “Yes” answers will be for this question.

“Would you like to learn how to protect yourself?”

The Next largest number of “Yes” answers will be for this question.

“Would you like to learn Traditional ‘Your Style?’”

The largest number of “NO” answers will be for this question.

Presented By



Who Wants It?

What People Want





Self Defense


Presented By

Easy or Hard?

Very Complex

More Complex

Mental Benefits

Less Stress Self Control Confidence

Easy To Learn


What Schools Offer



Self Defense

Mental Benefits

Your Traditional Style

Presented By

Sample Lesson Plan.

Each segment is Linked to a Video or John Graden and/or the Faculty Board

Demonstrating How to Teach It.

MATA’s Pro-Star Martial Arts

World Champion

Jim Graden

Jim is a five time member of the

World Champion United States

Kickboxing team.

Jim also won the World

Heavyweight Kickboxing title in

Palermo, Sicily in 1991.

He has certified over 6,000

martial arts fitness instructors

and is the founder of the popular


Faculty Board

World Champion

Mark Graden

Mark is a fifth-Degree Black Belt

under Joe Lewis, having been

training for more than 30 years,

and a World-Champion


Mark was named the 2005 and

2006 Pound-for-Pound Fighter of

the Year by the board of

directors of Joe Lewis Fighting

Systems (JLFS).

Mark is also the master

instructor at World Champion

Jim Graden’s Karate in Seminole,



MATA’s Pro-Star Martial Arts

World Champion

Troy Dorsey

Troy Dorsey is a one of a kind

individual. He is the only man in

history to hold world titles in

both kickboxing and boxing.

Throughout the mid 1980s

Dorsey completely dominated

his weight class handedly

outclassing all challengers.

Dorsey is widely considered

one of Full Contact Kickboxing's

greatest fighters.

On August 11, 2001 he was

awarded a 7th Degree Black


Faculty Board

World Champion

Frank Shamrock

As a fighter, Frank "The Legend"

Shamrock was a mixed martial

arts pioneer.

He was the world's first UFC

Middleweight Champion, and left

the UFC as the four-time,

undefeated champion.

He secured four world titles,

and set two world records for

the fastest championship

victories in history – defeating

one contender in 14 seconds

and another in 20.


MATA’s Pro-Star Martial Arts

World Champion

Keith Vitali

Keith Vitali was one of the top

point fighters of the 1980s and

has been rated as the "#1

Karate Fighter in the USA."

His outstanding number of wins

landed him an honored place in

the Black Belt Magazine's Black

Belt Hall of Fame in 1981. The

magazine also named Master

Vitali as one of the ten best

fighters of all time.

He is also an author of karate

books. His first book, "Beginning

Karate" sold over 30,000

copies. It is used as a textbook

at the University Of South


Faculty Board

World Champion

Ray McCallum

Ray McCallum was one of the

first champions to fight and win

national and world titles in both

point karate and full-contact.

McCallum trained under both

Allen Steen and Demetrius


Fellow Faculty Board Member,

Keith Vitali said McCallum was

the most spectacular fighter of

the day.


MATA’s Pro-Star Martial Arts

World Champion

Kathy Long

Kathy Long is a retired five time

world kickboxing champion and

mixed martial arts fighter.

In the 1990s, Long was inducted

into several sports hall of fames.

These include the Bob Elias'

Sports Hall of Fame, Inside Kung

Fu Hall of Fame, and the Black

Belt Magazine Hall of Fame.

Long is one of the top female

fighters in the kickboxing

history. She compiled an

impressive 18-1 record, winning

5 world titles in the process.

Faculty Board

MATA Instructor of

the Year

Matt Fiddes

Matt Fiddes is a British martial

arts star and fitness trainer.

He has worked with Michael

Jackson, Britney Spears and

many other superstars, and

currently runs a chain of martial

arts schools.

He has built a multi-million

dollar, international martial arts

franchise and brand.

Fiddes was Michael Jackson’s

bodyguard at close friend for

over 12 years.


MATA’s Pro-Star Martial Arts

Loren W. Christensen

Self-Defense Expert

Loren W. Christensen is a

Vietnam veteran, retired police

officer, a martial artist since

1965, and a prolific author of

books and magazine articles.

Loren was a career police

officer in Portland, Oregon on

street patrol as part of the gang

enforcement force.

Loren has earned a total of 11

black belts in three fighting arts.

He is the author of 45 books

and dozens of magazine articles.

Nominated for the Frankfurt


Faculty Board

Russell Stutely

Pressure Point Expert

Russell Stutely has been

acknowledged as Europe's

Leading Authority on the use of

Pressure Points in the Martial

Arts and self defense.

Russell is a regular Columnist

for Britain's most prestigious

Martial Arts magazines, Martial

Arts Illustrated, Traditional Karate

and Combat.


MATA’s Pro-Star Martial Arts

Dr. Judy Flury


A 5th Degree Black Belt in Tae

Kwon Do, Dr. Judy Flury is a

psychologist who has worked

with children in various

capacities for over 20-years.

Dr. Flury ran the school while

also attending college and then

graduate school, ultimately

earning a doctorate in

personality psychology from the

University of Texas at Arlington.

Dr. Flury was named "Instructor

of the Year" by the USA-Korean

Karate Association for three

years in a row.

Faculty Board

Regis Lima

Kicking Expert

After training for 10 years in

Brazil under Master Fabio

Goulart (most known

Taekwondo athlete in Brazil ) he

moved to U.S. in 1999, not

speaking any word of English

and with $ 500 that he

borrowed from Goulart.

Regis now has two schools and

many national and world Tae

Kwon Do titles.


MATA’s Pro-Star Martial Arts

Faculty Board

COBRA Defense Creator

Chris Sutton

Chris' extensive martial arts

training and law enforcement

experience dealing with real

criminals have given him highly

unique insights into the reality

of self-defense.

Chris has used this expertise to

create the acclaimed COBRA

reality-based self-defense


Chris is a certified and

Experienced Law Enforcement

Officer, and Maximum Security

Prison Guard.

Pro-Star Marketing


What makes UBC different from Tae Bo or

any other martial arts fitness program?

1. The UBC is Not Just a Workout Class.

It's a complete program that gives the public

what they want; an easy to understand, easy to

follow course that is fun, engaging and

guarantees results.

2.The UBC Guarantees Results for Students

Try to get a gym to do that.

3. The UBC is not a Month-to-Month Program

The power of the UBC is that it’s not just an

ongoing month to month program. It's structured

as a ten-week program that gets students in

great shape fast and then teaches you how to

upsell them to either your martial arts program or

an ongoing UBC maintenance program, not an

ongoing month-to-month program. This is a

HUGE distinction and here is why:

1. People are far more willing to enter a fitness

program that has an end date already


After they have fallen in love with the UBC

programming, we then show you how to upsell to

get maximum value out of each and every


2. You can charge much more for a ten-week

program than for an ongoing, month-to-month

program. The average martial arts fitness

program is $55 - $75 a month. A UBC Ten-Week

program is typically around $299. That breaks

down to $129 per month!

4. The UBC Practically Runs Itself

The UBC is highly unique in the fitness world

because the classes are easy to teach and it's

easy to train instructors to teach them. Many of

the UBC instructors come from students who

got great results from the course and now want

to get more involved. They don't have to have a

black belt. UBC National has created an easy

and profitable way for school owners to find and

certify UBC instructors, plus we will show you

how to create UBC coaches.

The UBC coaches are just like your leadership team

for your martial arts classes. The difference is that

these are adults who are thrilled at the opportunity to

help others get the results they got. So, in no time at

all, your coaches will be practically running the

program for you.

Saying Goodbye to a

Legend-Joe Lewis



21 Gun

Salute and




Never Forgotten

Spontaneous Act

of Joe Lewis

Black Belts

Grabbing Shovels

Joe Lewis

March 7, 1944 – August 31, 2012

QR Codes Make it Easy To Get to Your Website

Scan this QR Code to go to the

Pro-Star Martial Arts Website


What is a QR Code?

A QR Code (stands for “Quick Response”) is a

smart mobile phone readable barcode that’s

been big in Japan forever, broke into Europe a

while back, and is now getting traction in USA

and Australia plus the rest of the world.

A QR Code can contain a wide range of

information and is being used by schools all

over the world as a marketing tool.

Rather than having to type in your school url,

people can scan your QR Code to be taken their


You can make special offers that viewers can

scan off your flyers at demos to grab your

informionat and offer.

QR Codes can be created using any number of free online generators and for

poster sizes look for one that will create a vector file.

Tracking for better marketing

You can track QR Codes with a number of different systems like Google Analytics

or QR Code tracking services. It is usually a matter of just adding some code to

your Mobile Website to trigger the tracking which provides device, location and


Videos on various QR Code Usage

There are some grate videos on how QR Codes are being used and this site from

Australia has them all in one place for you.


This video will show you how

Is Your Website

Mobile Ready?

One Half of all local searches

are performed using a mobile device.


� There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only

4.2 billion own a toothbrush.

(Source: Mobile Marketing Association Asia)

� 91% of people keep their phone within 3 feet of themselves, 24 hours a day, 365 days per


Source Morgan Stanley

� 3 out of 5 searches are done using a mobile phone

� 70% of all mobile searches result in action within 1 hour.

(Source: Mobile Marketer)

The Masters On


"Before we examine jeet kune do, let's consider exactly

what a "classical" martial art style really is.

To begin with, we must recognize the incontrovertible fact

that regardless of their many colorful origins (by a wise,

mysterious monk, by a special messenger in a dream, in

a holy revelation, etc.) styles are created by men.

A style should never be considered gospel truth, the laws

and principles of which can never be violated.

Man, the living, creating individual, is always more

important than any established style." -- Bruce Lee

Read the Black Belt Magazine Article

Presented By

Local Nine-year Old Says You Caused Him to

Have Nightmares or Even Worse...

This is a story about the risks of hard tuition collections straight out of

the headlines.

A martial arts instructor’s dark past was revealed recently. Andrew Lee

Patterson was a self-proclaimed Nazi who had served six-years in

prison for beating up two homeless men.

Today, Patterson teaches at his karate studio on the main street in Gold

Hill, Ore.

That’s the not story. How his past came to light is a lesson for all

instructors. One of his students was the grand daughter of a City

Councilor. The girl enjoyed the classes so much her parents signed a

$600 contract with the school.

Presented By


Local Nine-year Old Says You Caused Him to

Have Nightmares or Even Worse...

Presented By

When she lost interest, the parents

stopped paying.

When Patterson continued to try to collect

the remaining $250 of the contract

grandma did some research to find a way

to hurt his business and she hit gold.

Would Patterson pay $250 for that story

NOT to be released? Odds are yes.

But, what if he didn’t have that past?

Would you put it past angry parents to

concoct a story against you that you

couldn’t defend without spending

thousands of dollars in legal fees.

What if the parents told the media their

son has suffered from nightmares since

taking your class. Or, even worse,

claimed something happened in the

dressing room? How do you fight that?

The claim will make the lead on the news.

Once you prove it didn’t happen, it will get

no mention.

That’s why we always recommend using

a billing company. Let the billing company

be the bad guy, not you.

We use Member Solutions. If you do not

have a billing company or are looking to

switch companies, go to to get more




The Official Home of the Martial Arts Teachers Association

The Official Pro-Star Martial Arts Curriculum Program

The Official MATA Self-Defense Business System

The Official MATA Martial Arts Fitness Business System

The Official MATA Life Skills 24-Month Curriculum

Online Marketing Done for Your School the MATA Way

52-Weekly Lesson to Help You to Grow Your Martial Arts School

Fantastic Marketing

Opportunity for Martial Arts,

Health & Fitness Companies


Thousands of companies are

fighting over the $20-billion in

annual health & fitness revenue.


Using the Marketing Power and

Influence of Google and


We connect top health &

fitness companies to cross

promote & collaborate to

create a stream of qualified


We Are

Fitness Media Community LLC

FMC is Led by Two Pioneering

Visionaries in the Fitness and

Martial Arts Industries

Gary Carlton

Publisher and editor of Family

Fitness, Women's Fitness

International and Teen Fitness


John Graden

Founder of the first

professional association

and trade journal for

professional martial arts


Most YouTube channels get few

views and even fewer buyers.

Using our cutting edge on and

off page search engine

optimization strategies we drive

highly qualfied viewers to our

client channels by the


We brand your channel for

both online and mobile viewing

We create cross promotions

and collaborations to create

synergy so all of our partners

help each other grow.

Using the Marketing Power and

Influence of Google and


To drive traffic, we optimize

each video by carefully crafting

the title, description, meta tags,

annotations and more.

We create high YouTube

channel ranking with over

20,000 "Relevency Actions" with

Subscriptions, Friends, Channel

Comments, “Likes”

and Favorites.

Craft and distribute Media

Releases announcing the

creation of the Channel and

related milestones.

We launch a Viral Video

Distribution to over 50 high

ranking video sites all linking to

your Partner Channel and

company landing pages.

It’s like having a broadcast TV

channel for pennies on the

dollar compared to the cost

of one commerical spot.

If you would like to:

1. Raise the global profile of

your company with Google.

2. Position your company in

front of more buyers.

3. Benefit from the synergistic

power of cross promotions.

Contact Us Today

For More Information

Call 727-644-3384

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