ftv hongkong - Fashion TV
ftv hongkong - Fashion TV
ftv hongkong - Fashion TV
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F<strong>TV</strong> VIEWERS<br />
The community of F<strong>TV</strong> viewers is considered the most luxurious and fashion-oriented target group<br />
among all media consumers. With a majority of the audience in the age group of 21-44 and a<br />
monthly income above €4.000 (and 10% of the audience with a yearly income above € 80.000),<br />
F<strong>TV</strong> attracts premium, big-spender consumers that are very sensitive to advertising and always<br />
searching for the newest trends and products representative of their social image. Our relatively<br />
young viewers have a high disposable income and are searching for hints and trends which F<strong>TV</strong><br />
provides.<br />
F<strong>TV</strong> viewers are defined as:<br />
Upscale<br />
Well-Off<br />
Trendy<br />
Ad Aware<br />
Early Adopters<br />
Opinion leaders<br />
Technophiles<br />
Globetrotters<br />
5/12/2010 12
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