ftv hongkong - Fashion TV

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ADVERTISING OPPORTUNITIES ON AIR, ONLINE, ON GROUND TOP REASONS TO ADVERTISE ON FTV Direct contact with an upscale and influential target group Presence on a multi-media platform with exclusive, innovative and trendy content Powerful exposure in an uncluttered and unique advertising environment Increased advertising awareness due to the interested and loyal audience The only TV equivalent to hundreds of fashion and lifestyle print magazines Advertising and promotion on FTV succeeds to deliver positive results for many global brands. With 360⁰ multi-media integration, FTV offers unique publicity opportunities and cross-platform solutions. All advertising placements are strategically tailored to the individual needs and objectives of each promotional activity with a guarantee of reaching the specified target audience. 5/12/2010 18
ADVERTISING - ON AIR Spot Advertising is the most efficient way to hit large amounts of viewers. Whether there is a need for regional, pan-regional or a global reach, fashiontv provides advertisers the opportunity to precisely target the messages in a highly credible and beautifully presented environment. Sponsorship - FTV programmes such as I See It First, Global Fashion, Front Door, Backstage, etc., are powerful trademarks on their own, so the process of association between a brand and FTV broadcast has many positive effects in terms of enhanced visibility and implicit association of the message. FTV offers a variety of sponsorship opportunities, ranging from sponsoring a single programme, or themed series, to live broadcasts, fashion parties and high-profile events. Editorial (also known as Client Funded Productions), allows clients to creatively include a communication objective into a compelling TV programme. FTV’s unbiased status, dominant thematic content and unmistakable identity create a perfect environment for brands seeking to develop a deeper dialogue with the audience. FTV’s commitment and expertise in producing a unique and attractive content based on finding a related theme has succeeded to develop mutually beneficial creative partnerships with a number of prominent brands. 5/12/2010 19
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Page 9 and 10: fashiontv‘s Audience Reach by Syn
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Page 29: THANK YOU 5/12/2010 29

ftv hongkong - Fashion TV

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