preview - L'Oréal Professionnel USA

For Immediate Release
[SALON LOGO]
Take Control and Defy Age
Introducing New INOA Suprême permanent in-salon haircolor and Age Suprême haircare collection.
Now available at [INSERT SALON NAME]
INSERT DAY (INSERT CITY, STATE)– A new generation of mature women have been taking over! Today’s
modern woman continues to take charge of her life as she ages and is not afraid of it. Aging does not mean slowing
down; instead it presents an opportunity to do more, be more, and be more in control of how she matures. They
want to live their golden years to the fullest!
[INSERT SALON NAME] introduces L’Oréal Professionnel INOA Suprême haircolor and NEW Age Suprême
haircare collection – two new products that respectively color and care for aging hair. The result? Complete
coverage, multi-reflective color and hair full of body, bounce and shine that this new generation of mature women
want and need.
As we age, hair loses pigment, becomes thin and lacks elasticity, scalp becomes dry and sensitive, skin becomes
pale in complexion and of course the inevitable, wrinkles begin to appear. C’est la vie. With all these changes, it’s
difficult to find the right haircolor that provides complete coverage without being too dark, and a haircare regimen
that helps combat the changing appearance and health of hair. However with INOA Suprême and Age Suprême,
women can defy these signs to look and feel younger!
INOA Suprême is a new launch under INOA by L’Oréal Professionnel. Like INOA, it provides the same scalp
comfort, infinite color, sublime shine and smooth results to hair without ammonia. In addition, INOA Suprême
redensifies hair for added bounce and provides multi-reflective color that does not result in the “helmet head” effect.
[INSERT QUOTE ABOUT HOW INOA SUPREME SHADES COMPLEMENT SKIN TONE AND EYE COLOR PLUS
HOW IT REDENSIFIES HAIR ]
Caring for aging hair does not stop with age-defying haircolor. L’Oréal Professionnel’s NEW Age Suprême shampoo
and masque, provides the perfect at-home haircare regimen for aging color-treated hair. Age Suprême is formulated
with Intra-Cylane, Omega 6 and Antioxidants to address three signs of aging hair: loss of density, dryness and loss
of shine, the perfect complement to the benefits of INOA Suprême.
This new generation of women can now take the bull by the horns and control how they age for beautiful and agedefying
results! With INOA Suprême and Age Suprême, hair color is luminous, complements skin tone, and hair has
amazing bounce and shine to help every woman look and feel younger.
Try out L’Oréal Professionnel INOA Suprême and Age Suprême today! Contact us at:
Interested to know more about Absolut Repair Cellular and get a personalized hair consultation contact us at:
About L’Oréal Professionnel INOA:
The haircolor that provides supreme respect for the hair* and optimized scalp comfort. INOA is an odorless, ammonia-free permanent haircolor that delivers
the performance of a traditional permanent haircolor featuring ODS (Oil Delivery System) Technology.
ODS Technology (Oil Delivery System) is a breakthrough oil-based delivery system that maximizes the effectiveness of the permanent haircolor process
while providing 2x more lipid protection to the hair, compared to our leading permanent professional haircolor brands in the world.**
*Respect the essential amino acids and lipid balance of natural hair
**Respects the hair’s natural protective film after 5 applications, when used with 20, 30 Volume Developer.

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For more information on INOA visit www.inoa-us.com