0708 - Australian Sports Commission
0708 - Australian Sports Commission
0708 - Australian Sports Commission
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Tennis Australia snapshot<br />
Business unit<br />
Objective<br />
2007–2008<br />
Strategic<br />
Priority<br />
FINANCE, LEGAL AND ADMINISTRATION<br />
Improve shared<br />
financial services<br />
with Member<br />
Associations<br />
(MAs). Alignment<br />
Protect and<br />
maintain the<br />
integrity of tennis.<br />
Simplify and<br />
streamline the<br />
procurement<br />
process.<br />
Improve reporting<br />
system to Board<br />
of Directors.<br />
Infrastructure<br />
Infrastructure<br />
Infrastructure<br />
MARKETING, MEDIA AND e-COMMUNICATIONS<br />
Reignite AO<br />
brand.<br />
Activate<br />
and promote<br />
brand Tennis.<br />
Build AO’s<br />
position as the<br />
Grand Slam of<br />
Asia/Pacific.<br />
Make the image of<br />
tennis in Australia<br />
more compelling.<br />
EventsCo<br />
Grassroots<br />
EventsCo<br />
EventsCo<br />
Activity Progress NEXT STEPS 2008–2009<br />
Microsoft Dynamics Great<br />
Plains system introduced<br />
to all eight MAs and<br />
Meridian payroll system<br />
into three MAs.<br />
Developed an<br />
Anti-Corruption Policy<br />
and Program, which<br />
was implemented at<br />
<strong>Australian</strong> Open (AO) 2008.<br />
Introduced new<br />
procurement guidelines<br />
including an online<br />
purchase order approval<br />
system.<br />
Implemented new<br />
‘dashboard’ style reporting<br />
system with more concise,<br />
relevant and accurate<br />
information.<br />
True Blue colour used<br />
to transform Melbourne<br />
Park courts, signage<br />
and artwork.<br />
Communication tools such<br />
as posters, emails, brochures<br />
provided for individual<br />
programs, for example,<br />
Tennis Talent Search.<br />
Launched first live site<br />
in Shanghai for AO 2008.<br />
Introduced fan<br />
commenting on<br />
australianopen.com.<br />
Ongoing Continue shared<br />
services initiative<br />
and migrate other MAs<br />
accounting function to<br />
Tennis Australia (TA).<br />
Complete Implement the Anti-<br />
Corruption Program<br />
at AO 2009 subject<br />
to any international<br />
developments.<br />
Complete Ongoing review<br />
of procurement<br />
procedures.<br />
Complete Develop a web portal<br />
for Board Reporting.<br />
Complete Provide additional<br />
entertainment at AO<br />
and AO Series events.<br />
Ongoing Ensure consistent<br />
approach to all<br />
marketing campaigns.<br />
Complete Conduct major<br />
marketing campaigns<br />
across Asia.<br />
Complete Produce player<br />
websites.<br />
Redevelop<br />
tennis.com.au.<br />
continued over<br />
More<br />
information<br />
p23<br />
p48<br />
p23,47<br />
p23,47<br />
p53<br />
p54<br />
p54<br />
p55<br />
Tennis Australia snapshot<br />
7
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