VIDEO Inside Nike CNBC Student Questions - Technology ...
VIDEO Inside Nike CNBC Student Questions - Technology ...
VIDEO Inside Nike CNBC Student Questions - Technology ...
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<strong>Inside</strong> <strong>Nike</strong> <strong>CNBC</strong> http://video.cnbc.com/gallery/?video=1414941056&play=1<br />
1. What are some of the criticisms of <strong>Nike</strong> according to the video?<br />
Marketing Video Worksheet: Swoosh-<strong>Inside</strong> <strong>Nike</strong> CRHS Ms. Wagemaker Sports<br />
2. How or why are Michael Jordan’s shoes still so popular even though he is no longer playing<br />
professional basketball?<br />
3. What two brands of shoes did Michael Jordan wear before signing on with <strong>Nike</strong>? :<br />
4. Who is Tinker Hatfield? What did he do for <strong>Nike</strong>?<br />
5. What unique feature of an upcoming Jordan sneaker did Tinker Hatfield show in the video?<br />
6. How are the buildings at <strong>Nike</strong>’s headquarters in Beaverton, Oregon named?<br />
7. Who Founded <strong>Nike</strong> ?<br />
8. What grade did one of the founders of <strong>Nike</strong> receive o in 1959, while enrolled in Stanford's<br />
business school?<br />
9. What was the original name of the brand of running shoes?<br />
10. What does the name “<strong>Nike</strong>” mean? Greek, victory<br />
11. What is the name of the advertising firm <strong>Nike</strong> uses?<br />
12. Name 4 celebrity athletes who endorse <strong>Nike</strong>:
13. Who was James Keady and what happened to him?<br />
14. What is a “sweatshop”?<br />
Marketing Video Worksheet: Swoosh-<strong>Inside</strong> <strong>Nike</strong> CRHS Ms. Wagemaker Sports<br />
15. What are “sneakerheads” and how do they help promote <strong>Nike</strong>?<br />
After the video:<br />
16. Describe the corporate or working culture of <strong>Nike</strong>.<br />
17. Do you think the first worker interviewed in the video, Jin Nguyen was telling the truth?<br />
Why or why not?<br />
18. For an athletic shoe with a $80 price tag, <strong>Nike</strong> pays the factory about $20. OF that $20,<br />
about $2 goes towards the factory workers. What percentage of the retail price paid<br />
goes towards the workers?<br />
19. What is the stock price of NIKE today? What was it 1 year ago? On what website did you find<br />
the stock prices?<br />
20. Find <strong>Nike</strong>’s current market share of the athletic shoe industry. Try to find data or a chart that<br />
shows the top brands and their market share of the athletic shoe industry. Cite your source and<br />
copy and paste the chart/table.
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