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Nike Sabbatical May 23, 2011 Jackie Wickser I. In this write-up I will ...

Nike Sabbatical May 23, 2011 Jackie Wickser I. In this write-up I will ...

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<strong>Nike</strong> <strong>Sabbatical</strong> <strong>May</strong> <strong>23</strong>, <strong>2011</strong><br />

<strong>Jackie</strong> <strong>Wickser</strong><br />

I. <strong>In</strong> <strong>this</strong> <strong>write</strong>-<strong>up</strong> I <strong>will</strong> discuss what I learned while at <strong>Nike</strong>:<br />

A. I learned how <strong>this</strong> 10 billion dollar apparel company is implementing an initiative<br />

to reduce its carbon footprint for climate neutrality in 2015:<br />

<strong>In</strong> my meeting with Rick MacDonald, head of <strong>Nike</strong>’s Considered Apparel<br />

department, he explained how <strong>Nike</strong> is integrating sustainability into product creation at<br />

every level (facilities, retail and business travel). Since <strong>Nike</strong>’s largest footprint is in<br />

materials and processes, that is where he began.<br />

The first step to the process of change is to find out where you are. Rick’s<br />

department has created a “Considered <strong>In</strong>dex Calculator”. This software measures the<br />

sustainability level of each style at the creation level. Each prototype is scored on<br />

their green use of material/ trim sustainability and processing (e.g. footwear-<br />

molding, heat, tooling, adhesives and solvents). The proto is then ranked where the<br />

best scores get gold, then silver or bronze categorizations.<br />

<strong>Nike</strong>s target for 2015 is 100% bronze on all new styles, including all of the top 10<br />

volume styles of each division.<br />

<strong>Nike</strong> has shared its Considered <strong>In</strong>dex Calculator with everyone interested.<br />

There are 3 companies testing it at the moment, one of them being Patagonia. The<br />

possible end result is hangtags with scorecards displaying the garments’ inherent<br />

level of sustainability. It is predicted that consumers <strong>will</strong> consider the environment as<br />

a purchasing criteria in the future.<br />

“We’re equally committed to leading our industry in climate change and<br />

sustainability. We’re entering a new era of open source collaboration that commits to<br />

sharing intellectual and patent property. It’s the kind of behavioral change that can<br />

help lower carbon emissions, reduce waste, and close the loop on the resources<br />

required by product manufacturing.”<br />

Mark Parker, <strong>Nike</strong> CEO, 7/28/09<br />

B. While at <strong>Nike</strong> I was brought <strong>up</strong> to date with the industry’s new machinery and<br />

software technologies.<br />

I met Sherry Hawkins, the director of the “Hive”, a place where all of the<br />

equipment for sampling is housed. Sherry is responsible for keeping the sewing<br />

and cutting equipment current with the factories and she oversees the prototyping<br />

for all <strong>Nike</strong> categories. Because <strong>Nike</strong> employs designers from the industrial sector,<br />

they have adapted some industrial machinery to the apparel process. This<br />

equipment works well with recycled polyurethane fibers.


•.<br />

1. List of equipment:<br />

• Ultrasonic line bonding which sews with sound<br />

• Presses for sublimation prints.<br />

• Dye-Sublimation which uses high heat and solid dyes to produce photo<br />

lab-quality images.<br />

• Dye-Sub printers which contain a roll of transparent film made <strong>up</strong> of pagesized<br />

panels of color.<br />

• Solid dyes in cyan, magenta, yellow, and black are embedded in the film.<br />

• Print head heating elements vaporize the inks, which adhere to a specially<br />

coated paper. As the ink cools it re-solidifies on the paper. Color intensity is<br />

controlled by precise variations in temperature. Because the color is<br />

absorbed into the paper rather than sitting on the surface, the output is more<br />

photo-realistic, more durable, and less vulnerable to fading than other ink<br />

technologies.<br />

• Bemus no sew seam bonding (tape adheres two pieces of fabric together<br />

without overlapping and bulk).<br />

• Bonding press (applies film to areas of a garment in order to lock the<br />

stretch)<br />

• Digital Vacuum cutter (laser for cutting bonding film, see sublimation<br />

prints above)<br />

• Tushima Embroidery machine<br />

• Santory Circular Knit Flatbed Knitting machine<br />

• Multi-needle Waistband Machine<br />

• 12 needle (uses fluff thread so that it won’t chaff)<br />

• Flat Seam Cover stitch<br />

• Customization for pro combat (grid and foam) Basketball and football<br />

undergarments/ injuries determine placement.<br />

2. Three dimensional computer technologies at <strong>Nike</strong> are used solely to assist with<br />

the concept process of design. The end result is more exact d<strong>up</strong>lication at the<br />

factory level and, in turn, fewer prototypes required. Illustrations are sent to the<br />

factory and the factory sends a digital proto back. A physical prototype is made<br />

only after the digital proto is approved:<br />

• Optitex 3D sketching (Style lines can be digitally taped onto Blocks)<br />

• V Stitcher (apparel simulation/ digital sewing room) sews pattern pieces<br />

together virtually. Fabric weight, bend, stretch, and bias have to be inputted.<br />

• V Tech 3D figure (Spinning movie of garment to show graphic design and<br />

engineered prints)<br />

• V tech Motion Capture - Match it with Avatar and simulation of garment<br />

on body and in motion. High definition video conferencing with factory<br />

while fitting.


C. Sitting in on garment fittings and global production meetings gave me a glimpse into<br />

how <strong>this</strong> huge apparel company is now meeting the global challenge of outsourcing.<br />

D. Management style: how to keep products fresh and innovative while keeping them<br />

relevant. Through meetings with division heads, I got an idea of how <strong>this</strong> huge operation<br />

works together and how they implement change from the top down.<br />

I. Division Heads I met with and their departments:<br />

Devon Burt, Global Creative Director<br />

Susan Rowan, Global Outsourcing Trims and Processes<br />

Mark Charlton and Rene Frei, <strong>Nike</strong> Women’s Sportswear<br />

Dana Waltrip, Global Fit<br />

Scott Williams, Global <strong>In</strong>novative Director Advanced <strong>In</strong>novative Technology<br />

Sherry Hawkins, Director of the Hive<br />

Diane Curry, Product <strong>In</strong>tegrity and Quality Engineering<br />

Michelle Miracle, Design Director Athletic Training<br />

Janice Slonecker, Design Director Young Athletes<br />

Rick Macdonald, Considered Apparel Lead<br />

Cheyrl Millard-Nutt, Sports Performance Materials Merchandiser Design<br />

Ed Thomas, Director of Advanced Materials Research<br />

Jerrett Reynolds, Design Director <strong>Nike</strong> Sportswear<br />

And many more…<br />

II. Projects I accomplished while at <strong>Nike</strong>:<br />

A. I helped the Athletics division reduce the carbon impact on the environment by<br />

eliminating 2 to 2 ½% of the waste left on cutting tables for the Men's hooded fleece<br />

pullover. This garment is a reorder item with over 100,000 pieces per cut. I completed a<br />

study on how to improve the marker efficiency by strategically placed seams.<br />

B. I was there to elevate apparel expertise, helping leverage a high degree of applied arts in<br />

product creation. Just some of the projects I worked on:<br />

1. I prepared and presented a draping seminar to 36 technical designers from many<br />

divisions. The lesson was in draping a raglan without a shoulder dart or over arm<br />

seam. This sleeve type was an area of confusion for the technicians across the<br />

board.<br />

2. I helped refine the fit and construction of the M-98 Women's sportswear jacket.<br />

I reviewed the samples from New York in regards to construction and fit.<br />

3. I developed a commercial prototype of a running jacket designed by Aitor Thorp<br />

for the 2012 Olympics.


4. I worked with Guillermo Raphael in the Advanced <strong>In</strong>novative Technology<br />

department to develop a new stretch stitch based on an old school hand sewing<br />

technique called "couching". The TLMX-120 Toshima Embroidery Machine was<br />

adapted to couch elastic cording while retaining the inherent stretch of the fabric.<br />

5. I developed jacket blocks for athletes Maria Sharapovich and Serina Williams.<br />

6. I collaborated with an advanced technology designer to come <strong>up</strong> with an<br />

alternative solution to knit for movement. This is because knits are more material<br />

wasteful than wovens in that the weave chains and thus use more yarn. Working<br />

with the structure of a garment we came <strong>up</strong> with a woven garment, which had a<br />

wider range of motion than a knit.<br />

My <strong>Sabbatical</strong> at <strong>Nike</strong> was truly inspirational. Being around the many brilliant and highly<br />

ethical individuals at <strong>this</strong> company gave me an ideal vision of what a product manufacturer<br />

could become.<br />

I want to thank Otis for the opportunity to grow and expand my horizons, which <strong>will</strong> most<br />

certainly be passed on to the students.<br />

<strong>Jackie</strong> <strong>Wickser</strong>, Associate Professor, Senior Class

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