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SELA SPORT
CREDENTIALS

Sela Sport at a Glance
Established in 1995,
First Sports Marketing Company in the Kingdom of Saudi Arabia
A pioneer in the Sports Industry field with proven unprecedented achievements in
the Kingdom
More than 4 Million sports fans served
100% Saudi Owned LLC and 68% Saudization
Headquartered in Jeddah, with offices in Riyadh and London
Arabian Sponsorship Award Winner of the year 2009
Generated new revenue streams for the Saudi Sports Industry in excess of SAR 1.6
billion

Sela Sport hall of fame
SELA Sport began life by arranging Players transfers and coaches among Saudi clubs
and international teams
Deals included:
Carlos Alberto
Brazilian coach to
Saudi National Team
Sergei Rebrov's
£11m transfer to
Tottenham Hotspur
Stoitchkov
a former Bulgarian
star from Barcelona to
Al-Nassr
Mark Williams
South Africa’s captain
to Al Shabab
Kanchelskis
from Manchester
United to Al-Hilall

Saudi National Teams
It started in 2005, SELA Sport secured the
Sponsorship of the Saudi National Football Team
at the unprecedented record level of SAR 36
million
In 2008, renewed the Sponsorship of the Saudi
National Football Teams for a record deal - SR
150 Million
Sponsored by :

Saudi Clubs
In 2006 SELA Sport created for the first time ever Sponsorship revenue for the top
four local Teams

STC & Sports Club
In 2008, Signed a new Rights Representation deal with STC for their commercial partnership
with top five local Football Clubs - a record deal of SR 1.2 Billion
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Zain Saudi League naming right
Created the first League Title Sponsorship Concept in
the Kingdom and Zain Saudi League was born . Once
again anew record deal - SR 300 Million
Sela sport also implement all sponsors’ rights in the
Zain Saudi League at all the Nation’s Stadia including:
Branding & Operations
Stakeholders Communications
Championship Celebration Ceremony

Zain Saudi League Co-Sponsors
Sela Sport secured three main co-sponsors for the
league and opening up opportunities for different
industries to leverage sport in achieving association,
awareness and relevance to saudi fans
Current co-sponsors (MasterCard International,
Emirates Airlines, and Toyota 4X4)

Saudi Finals
In 2007 SELA sport acquired the
commercial rights for the finals of:
King’s Cup
Crown Prince Cup
Prince Faisal Cup

LED Advertising
Also in 2007 SELA Sport Introduced a new medium for the first time ever in KSA
(LED Advertising)

Historic Saudi Legends farewell
Sela Sport proudly organized the
Testimonial Match of Captain Sami
al Jaber
VS

Historic Saudi Legends farewell
Another pride testimonial
match of Captain Majed
Abdullah
VS

Historic Saudi Legends farewell
Hamza Idriess Testimonial Match
Al Ittihad v Juventus
VS

Sports Technology
In 2009 we introduced the first ever Electronic Ticketing & CRM system in KSA:
3 months record time conception and implementation in Prince Abdullah Al Faisal
Stadium in Jeddah
Two way fibre optics – 6 KM
Western Region operation and Electronic system data base
Kingdom- wide roll-out in 2012

Sponsored the Kingdom’s top Show Jumper
Sela Sport was the first and proud Sponsor of HRH Prince Abdullah Bin Mitib
in 2007 and subsequently brought Mobily as his Sponsor
Sponsored the development of 4 young Saudi show-jumpers

Sela Sport & Motor sports
SELA Sport Organized the first ever F1 show run in
Jeddah’s city center for Red Bull achieving a record
audience of over a 100,000 spectators

Motorsports naming right
Sela Sport sold the naming right of Alreem
International Circuit to Zain at a record deal of SR120 Million
In 2009 we conceived and materialize the first wheel to wheel track race in the history of the
Kingdom

Sponsorship of AlFaisal Lechner Racing Team
Champions of Porsche Super Cup in Bahrain F1 Event 2010
Secured Al Rabie Sponsorship of the Winning Team

Saudi Athletics Federation
Strategic Consultancy for the re-launch of
the Saudi Athletics Federation Commercial
Programme (on-going)

SAFF Development taskforce
Bring the best to be the best…
Leading the Saudi Football
Development Committee Task Force
Gerrard Houlier
Former French Football
Federation Technical Director
and former Aston Villa Manager
Rick parry
Former CEO of the Premier
league & Liverpool FC

Sports Education & training
FIFA Master
• an exclusive international masters program in the
field of sport management, law, and humanities.
• a very limited number of 30 students per year to be
enrolled in the program.
• Championed HRH prince sultan scholarship for
development of saudi internationals within the
administrative side of the sports industry.
• For the 10 th edition which took place (2009-2010),
Saudi Arabia has three students (10% of the total
number of students) enrolled for the first time
• For the 11 th edition (2010-2011), Saudi Arabia had one
student

Club merchandising & Licensing
In 2010 Developed the Merchandise leg for the clubs and the first club to start with was Al-Ittihad where
we opened a Club store in the club premises and a mobile Truck for match-day sales; Currently also
managing the relationship with new kit manufacturing supplier (Nike)

Sports Hospitality & Travel
After increased growth in European football popularity, we launched a turn-key hospitality service whereas fans
can purchase packages to attend the top sporting events from around the world.