Nike Considered: Getting Traction on Sustainability - MIT Sloan ...
Nike Considered: Getting Traction on Sustainability - MIT Sloan ...
Nike Considered: Getting Traction on Sustainability - MIT Sloan ...
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NIKE CONSIDERED: GETTING TRACTION ON SUSTAINABILITY<br />
Rebecca Henders<strong>on</strong>, Richard M. Locke, Christopher Lyddy, Cate Reavis<br />
Exhibit 3 Examples of Product <str<strong>on</strong>g>C<strong>on</strong>sidered</str<strong>on</strong>g> Index Scoring<br />
Product: Zoom Start (Spring 2009) Descripti<strong>on</strong>: Mid-tier running shoe<br />
Category: Running <str<strong>on</strong>g>C<strong>on</strong>sidered</str<strong>on</strong>g> Ranking: Silver<br />
Waste<br />
Parameter Outcome Waste points Waste Score<br />
Pattern Efficiency 65% 10<br />
Midsole C<strong>on</strong>structi<strong>on</strong> Compressi<strong>on</strong> Molded<br />
Phyl<strong>on</strong><br />
20<br />
Sockliner Multiple materials 0<br />
Autoclaving No 0<br />
5<br />
Reduce/reuse tooling No 0<br />
Ultras<strong>on</strong>ic Welding No 0<br />
Total Waste Points 30<br />
Index Bracket 5-49<br />
Parameter Outcome<br />
Materials<br />
Comments EPM Score<br />
EPM Points 10 Used recycled/less toxic materials<br />
for rubber, reinforcements and<br />
linings.<br />
Unique materials 9<br />
35<br />
EPM Rating 1.11 EPM Points / Unique Materials =<br />
Rating<br />
Index Bracket 1.00+ EPM Rating<br />
B<strong>on</strong>d<br />
Solvents<br />
Process Solvent Score<br />
Shank to Midsole Water-based cement, solvent primer & wash<br />
Outsole to Midsole 100% water-based<br />
5<br />
Worst opti<strong>on</strong> Water-based cement, solvent primer & wash<br />
Total Index Score 45<br />
Index Bracket 45 -79<br />
Change Agents (<str<strong>on</strong>g>C<strong>on</strong>sidered</str<strong>on</strong>g> Innovati<strong>on</strong>s)<br />
Innovati<strong>on</strong> Number Change Agent Score<br />
No 0 0<br />
Final Rank: Silver (<str<strong>on</strong>g>C<strong>on</strong>sidered</str<strong>on</strong>g>)<br />
January 21, 2009 20
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