Download PDF - Phyto
Download PDF - Phyto
Download PDF - Phyto
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
n <strong>Phyto</strong>Look n<br />
Get the look!<br />
We asked Alain Pinon, co-owner and stylist of<br />
the Salon A.K.S on prestigious 5th Avenue in<br />
NYC how to get our cover look:<br />
1 After towel drying, apply 2 snowball-sized amounts of <strong>Phyto</strong><br />
Professional Intense Volume Mousse. This will help protect hair from<br />
humidity.<br />
2 Apply 2- 3 drops of <strong>Phyto</strong>lisse smoothing serum to create beautiful<br />
shine. Work the serum from mid-length to ends, then slowly work your<br />
way toward the roots.<br />
3 Start blow drying from the back of the head to the top. You’ll get more<br />
lift at the root.<br />
4 With a Medium A.K.S Silk Brush, work the hair firmly without<br />
stressing it.<br />
5 Work in 2-inch diagonal sections as you work the sides. The handle<br />
of the brush should point between the mirror & the floor to insure the<br />
correct angle.<br />
6 Work with a diagonal section on top in a brick layer fashion, and move<br />
from the crown forward. This will control the roots and the volume on<br />
top. Each section needs to cool down about 15 seconds to set the lift.<br />
7 Work the bangs, moving down and forward. Do not lift at the root as<br />
bangs could become too round and too full.<br />
8 To finish, start from the front of the head, working your way back<br />
using a 1.5 inch barrel iron (sections should be 1.5 to 2 inches diagonally<br />
working away from the face.)<br />
9 When all hair is down, mix 2 drops of <strong>Phyto</strong>lisse with a pea-sized<br />
amount of <strong>Phyto</strong> Professional Glossing Cream. Mix well in your hands,<br />
then add a touch of water to create a light paste.<br />
10 Run your fingers lightly through the hair and sculpt the waves that<br />
you created with the Iron.<br />
11 Smooth the remainder of the paste you created over your bangs to<br />
kick up the shine and add a touch of texture.<br />
Et voila! For more information<br />
on Salon A.K.S, please visit<br />
www.salonaks.com<br />
> Salon A.K.S.<br />
689 Fifth Avenue, 10th floor<br />
New York, NY 10022<br />
212.888.0707
n Welcome n<br />
Spring has Sprung!<br />
As I write this letter, it’s the first warm day here in NYC,<br />
and everyone in the office has Spring Fever. However<br />
it was a very exciting winter for us and we’re happy to<br />
share it all with you.<br />
I was lucky enough to travel around the country and<br />
meet some of our amazingly talented salon owners<br />
and stylists, all while participating in two star-studded<br />
events: the Sundance Film Festival and the Oscars.<br />
It was a blast watching VIPs and celebs alike get<br />
perfectly primped with PHYTO. And I thoroughly<br />
enjoyed interviewing Laura Dolan, one of our newest<br />
l’espace phyto salons, Terrence Michael.<br />
Yet in the spirit of spring, we couldn’t help but give you<br />
tips about our favorite city -- Paris! You’ll also learn<br />
more about our new product launches, spring fashion<br />
shows and a deliciously delectable editorial treat by<br />
salon owner and colorist Jenna Rabideau.<br />
Lastly, I’m happy to introduce Ron’s Corner. Ron<br />
Williams is our <strong>Phyto</strong>Specific guru and answers some<br />
of your most pressing questions.<br />
Please enjoy this issue. If you have any comments,<br />
stories or photos to share, please write me at<br />
press@phyto.com. We would love to hear from you<br />
and as always, we thank you for your support.<br />
In good health,<br />
Jenna Muller & Erica Lamboley<br />
The <strong>Phyto</strong> Press Team Become a Fan<br />
of PHYTO on<br />
Published by The Ales Group - Publisher: Jenna Muller<br />
This magazine was designed, written and produced by MAYA press: www.mayapress.net - T: 212-260-5869<br />
Writer/Editor: Dena Santoro, Jenna Muller - Assistant Editor: Erica Lamboley - Photographers: All rights reserved -<br />
Artistic Director: Sébastien Martorell Layout: Jennifer Bouvard, Laetitia Rossi<br />
MAYA press makes no warranties, expressed or implied, related to the information contained in its publications.<br />
Neither MAYA press nor its agents may be held responsible for any errors or omissions.<br />
contents<br />
<strong>Phyto</strong>Look<br />
• Get the look!<br />
2 <strong>Phyto</strong> Around Town<br />
• New salons<br />
4 <strong>Phyto</strong>News and Events<br />
• <strong>Phyto</strong> goes Hollywood<br />
• Ready, Set, Awards!<br />
• Fine and “Dandy” at the Spring 2011 3.1<br />
Phillip Lim Show<br />
• Timeless elegance: the perfect blowout<br />
• Stay tuned! <strong>Phyto</strong>kératine, Launching<br />
June 2011<br />
10 <strong>Phyto</strong>Biz<br />
• SPOTLIGHT: Terrence Michael Salon<br />
12 <strong>Phyto</strong>Travel<br />
• Next stop… Paris<br />
18 <strong>Phyto</strong>Specific<br />
• Ron’s Corner<br />
20 <strong>Phyto</strong>Style<br />
• Good Enough To Eat<br />
24 <strong>Phyto</strong>Clips<br />
social media<br />
Become a fan of the official<br />
USA PHYTO Hair Care page.<br />
Click “like” and stay updated<br />
on all things PHYTO.<br />
Feel free to give us feedback,<br />
tell us about your salon or<br />
stylists or update your latest<br />
before and after pics.<br />
Follow PHYTO<br />
on<br />
Twitter@phytohaircare<br />
Have you caught the Twitter<br />
bug? Follow us, chat with us<br />
and also keep an eye out for<br />
contests and prizes.<br />
<strong>Phyto</strong>-usa.com<br />
Revamp & Blog<br />
Stay tuned! <strong>Phyto</strong>-usa.<br />
com is getting a new, social<br />
media friendly savvy look.<br />
www.phyto-usa.com<br />
PHYTO Magazine | Spring 2011 1
n <strong>Phyto</strong> Around Town n<br />
Salon Naturale<br />
> 1720 West FM 646<br />
League City, TX 77573<br />
832.771.8109<br />
www.salonnaturale.com<br />
Paul Jean<br />
Paul Jean’s American professional career began in 1996 in<br />
California, as an apprentice to Jose Eber at his eponymous<br />
Beverly Hills salon. Paul Jean shortly opened his own private<br />
studio on the famed Robertson Boulevard, where he has<br />
honed and perfected his trademark shaggy cuts, natural<br />
color and styling techniques. Paul Jean’s passion is working<br />
with the hair’s natural pigments and movements to create<br />
organic, soft-looking texture. He believes that color should<br />
be done within a couple of shades of the hair’s natural color,<br />
and that synthetic pigments should only be introduced when<br />
necessary. His color philosophy is to "look at your childhood<br />
pictures and get your hair to look as if it was naturally perfect<br />
and untouched."<br />
2 PHYTO Magazine | Spring 2011<br />
Discover some of our<br />
We are showcasing some of our new salons around the country. If<br />
you’re visiting or live in the area, stop by to experience <strong>Phyto</strong> at one of<br />
these locations!<br />
PHYTO Business Development Manager: Melissa Vincent<br />
PHYTO Business Development Manager: Wendi Barnard<br />
Salon Naturale is considered one of the leading salons in the<br />
League City, TX area. The salon prides itself on its “green”<br />
initiatives, and strives to provide each client with the most<br />
satisfying experience possible. The professionally trained<br />
stylists at Salon Naturale use only the best <strong>Phyto</strong> botanicals<br />
and adapt each treatment to the client at hand. The 16-chair<br />
salon is not only a full service salon, but also a day spa that<br />
offers affordable luxury in an atmosphere of elegance. The<br />
salon aims for 100% satisfaction, with customers walking<br />
away completely satisfied and convinced of their stylist’s<br />
knowledge, expertise and caring. From haircuts and Subtil<br />
color treatments, to skin treatments and pedicures, Salon<br />
Naturale delivers optimum results in a friendly atmosphere.<br />
> 458 North Robertson Boulevard<br />
West Hollywood, CA 90048<br />
310.278.5607<br />
http://pauljeanssalon.com
new salons<br />
PHYTO Business Development Manager: Tara O’Connell<br />
Featuring personalized service with a city edge, VANITYLAB<br />
is a “metroluxe” alternative in the greater Cleveland area.<br />
Their internationally educated and certified team works to<br />
demystify the salon experience and outfit clients with the tools<br />
to recreate their look at home.<br />
Science and art intersect in the VANITYLAB’s apothecary<br />
approach to beautiful hair: every client is treated to a<br />
personalized 3-step style mapping session with a stylist, and<br />
can choose colors and see how they are mixed at the Color<br />
Bar. Professional tools like color swatches, look books and<br />
professional educational materials are also available to each<br />
client, creating a complete and professional experience.<br />
> 645 C Flatiron Marketplace Drive<br />
Broomfield, CO 80021<br />
303.606.6548<br />
www.theparlour.net<br />
VANITYLAB<br />
> 24945 Detroit Road<br />
Westlake, OH 44145<br />
440.835.4490<br />
www.vanitylab.com<br />
The Parlour Flatirons<br />
Broomfield<br />
PHYTO Business Development Manager: Christina Geubelle<br />
The Parlour was named “Salon of the Year 2010” by 303<br />
Magazine, reflecting its philosophy of continuous learning and<br />
hard work hard to advance each salon’s growth and impact on<br />
the salon industry. The Parlour’s renowned education program<br />
covers all aspects of advanced hairdressing as well as customer<br />
service, communication, goal setting and client building,<br />
providing the Parlour team with the necessary tools for complete<br />
success behind the chair. The Parlour consistently revisits its<br />
curriculum to keep it modern and forward-thinking.<br />
The Parlour Flatiron’s cozy atmosphere with warm wood<br />
and stone accents aims to make every client feel at home,<br />
while large windows offer breathtaking views of the Flatiron<br />
Mountains.<br />
PHYTO Magazine | Spring 2011 3
n <strong>Phyto</strong>News and Events n<br />
4 PHYTO Magazine | Spring 2011<br />
PHYTO GOES<br />
HOLLYWOOD<br />
Megan Fox<br />
Golden Globes 2011<br />
Stylist: Andy Lecompte<br />
Natalie Portman<br />
Peoples’ Choice Awards 2011<br />
Stylist: John D<br />
Prep towel-dried hair by spraying<br />
<strong>Phyto</strong>volume Actif Volumizing Spray at<br />
the roots to add some lift.<br />
Use equal parts <strong>Phyto</strong> 7 Daily Hydrating<br />
Botanical Cream and <strong>Phyto</strong> Professional<br />
Glossing Cream (about a pea size drop<br />
of each) and emulsify the combination by<br />
rubbing your palms together. Run them<br />
through your hair all the way through the<br />
ends. This builds in extra moisture and<br />
shine.<br />
After drying your hair, use a 3/4" curling<br />
rod to curl sections about 1” square.<br />
Concentrate on getting lift at the base/<br />
root area.<br />
Start by applying <strong>Phyto</strong> Professional Intense Volume Mousse before<br />
blow drying.<br />
Set hair using a 3/4-inch barrel curling iron and then pin curls.<br />
Once the pin curls are released, brush out hair and give the hair<br />
a deep side part.<br />
Finish with <strong>Phyto</strong>laque Soie for a soft hold.<br />
When all your hair is curled, give the hair<br />
a light misting with <strong>Phyto</strong> Professional<br />
Workable Holding Spray. Then give it a<br />
quick comb with your fingers.<br />
Section a small top section around the bang<br />
area, then pull the rest of your hair back<br />
into a ponytail.<br />
After securing the ponytail with an elastic,<br />
release the top section and, maintaining<br />
lift, part it slightly to the side. Use any<br />
remaining length from the top section to<br />
wrap around and conceal the elastic at the<br />
base of the ponytail.
READY, SET,<br />
AWARDS!<br />
<strong>Phyto</strong> partnered with Fred Segal<br />
Salon in Santa Monica for two<br />
of Hollywood’s most awaited<br />
events of the year.<br />
iIn January, we headed to Park City, Utah for the<br />
2011 Sundance Film Festival. The 2-chair salon<br />
was set up at The Studio on Main Street right in<br />
the heart of Park City. Celeb stylist Sean James<br />
was accompanied by Fred Segal salon owner,<br />
Matthew Preece, and stylist Laura Schell. With<br />
<strong>Phyto</strong> Professional in tow, they styled independent<br />
Melissa Leo<br />
SAG Awards 2011<br />
Stylist: Creighton Bowman<br />
Start by applying <strong>Phyto</strong> Professional<br />
Curl Energizing Cream to clean, wet<br />
hair.<br />
Next, smooth <strong>Phyto</strong> Professional<br />
Glossing Cream onto ends<br />
Using a diffuser attachment, style in<br />
natural curls. Once dry, use a small<br />
curling iron to mix in with natural<br />
curls to create a soft texture.<br />
> Fred Segal Salon<br />
420 Broadway - Santa Monica, CA 90401<br />
310.907.4022 - www.fredsegalsalon.com<br />
film stars and actresses like Rita Wilson and Lea<br />
Thompson, Oscar winner Terrence Howard,<br />
musicians from Bon Jovi to Tommy Lee and even<br />
athletes like Terrell Owens. Each star left with<br />
goodies from <strong>Phyto</strong> and Lierac Paris to help them<br />
prep for their press conferences and screenings<br />
before hitting the slopes!<br />
In February, <strong>Phyto</strong> and the Fred Segal Salon set up for the 83rd Academy Awards at the HAVEN360<br />
Lifestyle Lounge at the Andaz Hotel in Los Angeles, accompanied by sister brands Lierac Paris skincare<br />
and Caron Paris fragrances. There, <strong>Phyto</strong> and the Fred Segal team pampered and styled celebs and<br />
VIPs on their way to the award ceremony. If you’re in Santa Monica, stop by the Fred Segal salon to<br />
get pampered, take a relaxing yoga class and visit the new <strong>Phyto</strong> blow-dry bar coming soon!<br />
Work in a couple drops of <strong>Phyto</strong>lisse<br />
Serum for a sleek and shiny effect.<br />
Then, backcomb the roots slightly<br />
and pull hair loosely into a low<br />
ponytail using hook bands.<br />
Secure the ends with hair pins letting<br />
any pieces fall out for a romantic soft<br />
up-do.<br />
Finish with a spray of <strong>Phyto</strong>laque<br />
Soie for a soft hold.<br />
PHYTO Magazine | Spring 2011 5
n <strong>Phyto</strong>News and Events n<br />
Fine and “Dandy”<br />
at the Spring 2011<br />
3.1 Phillip Lim Show<br />
pPHYTO worked with stylist Odile Gilbert for<br />
the 3.1 Phillip Lim show for the Spring 2011<br />
Mercedes-Benz New York Fashion Week.<br />
Designer Phillip Lim’s inspiration for the look<br />
was “the modern female dandy--stemming from<br />
individuality, balance and delicacy. The dandelion<br />
is colorful in spirit, subtle in her way. She<br />
6 PHYTO Magazine | Spring 2011<br />
has evolved to exist in modern time, she has the<br />
strength of a lion and is subtly whimsical in her<br />
approach; she is the Dande-lion.”
Key Hairstylist:<br />
Odile Gilbert<br />
Step by step:<br />
Step 1 – Spray <strong>Phyto</strong>volume Actif volumizing spray to<br />
the root and work through hair.<br />
Step 2 – Blow dry. (Product is heat activated.)<br />
Step 3 – Side part hair, leaving enough to create (or give the<br />
illusion of) a side swept bang.<br />
Step 4 – Pull hair back into a low pony, then twist hair to<br />
create an easy chignon. Pin.<br />
Step 5 – For bang: Spray <strong>Phyto</strong>laque soie light hairspray<br />
to 3 front pieces.<br />
Step 6 – Curl pieces with a curling iron, creating ringlets.<br />
Step 7 – Pull 3 piece “bang” to side as if you were creating a<br />
braid, and leave one piece free to fall along face. Twist, then<br />
pin pieces above the ear.<br />
Step 8 – Finish with <strong>Phyto</strong>laque medium hold<br />
hairspray.<br />
Step 9 – Apply <strong>Phyto</strong> 7 crème de jour leave-in conditioner<br />
to smooth hair.<br />
PHYTO Magazine | Spring 2011 7
n <strong>Phyto</strong>News and Events n<br />
TIMELESS ELEGANCE:<br />
THE PERFECT BLOWOUT<br />
<strong>Phyto</strong> Introduces <strong>Phyto</strong>lisse Shampoo and Mask<br />
Because sleek hair is synonymous with femininity and glamour, the<br />
blowout continues to be a classic style choice.<br />
wWomen are forever seeking ways to tame their curly, frizzy<br />
and unruly hair. To achieve a smooth look, <strong>Phyto</strong> introduces<br />
<strong>Phyto</strong>lisse Shampoo and <strong>Phyto</strong>lisse Mask, an innovative<br />
program to combat frizz and achieve a perfect blowout.<br />
The Science of the Perfect Blowout<br />
The physiology of curly hair makes it tricky to smooth. The<br />
curve of the hair root, shape of the hair shaft and configuration<br />
of its keratin fibers play a role in its natural pattern.<br />
What’s the <strong>Phyto</strong> prescription for the perfect blowout? Since<br />
hydration is the key to an effective, long-lasting blowout,<br />
<strong>Phyto</strong>lisse Shampoo and <strong>Phyto</strong>lisse Mask form a coating<br />
around the hair fiber. Pine pulp derivative protects hair, shielding<br />
it from humidity.<br />
When dry, hair can lengthen by 20 to 30%, but upon contact<br />
with water, this lengthening can reach over 50%. A study carried<br />
out on strands of hair made it possible to evaluate the humidity<br />
resistance factor of the hair depending on the shampoo system<br />
used. The humidity resistance factor of hair treated with pine<br />
pulp derivative was clearly superior to that of hair treated with<br />
other systems.<br />
In addition, pine pulp helps detangle and soften hair to<br />
ensure manageability without building up or weighing hair<br />
down. <strong>Phyto</strong>lissse Shampoo also contains Hibiscus flower:<br />
its organic acids have the ability to smooth the hair surface,<br />
allowing for incomparable shine. Another key ingredient is<br />
Calendula flower, which hydrates and softens, helping to<br />
straighten hair for 72 hours.<br />
Follow <strong>Phyto</strong>lisse Shampoo application with <strong>Phyto</strong>lisse Mask,<br />
which contains pine pulp extract, red and brown algae and<br />
nourishing apricot kernel oil.<br />
These innovative products complete <strong>Phyto</strong>’s best-selling antifrizz<br />
line of <strong>Phyto</strong>défrisant: heat-activated botanical hair<br />
relaxing balm with ferula, sage, horseradish and chamomile<br />
8 PHYTO Magazine | Spring 2011<br />
and <strong>Phyto</strong>lisse finishing serum with althea extract (derived<br />
from the mallow plant.)<br />
For a smooth and sleek blowout,<br />
<strong>Phyto</strong> recommends:<br />
Step 1 – Shampoo with NEW <strong>Phyto</strong>lisse shampoo.<br />
Step 2 – Condition with NEW <strong>Phyto</strong>lisse mask.<br />
Step 3 – Style with <strong>Phyto</strong>défrisant heat-activated botanical relaxing<br />
balm.<br />
Apply to wet or towel-dried hair. Distribute evenly with a widetooth<br />
comb. Blow dry.<br />
Step 4 – Finish with <strong>Phyto</strong>lisse finishing serum.<br />
Apply to towel-dried hair and throughout the day to fight frizz.
Stay tuned!<br />
<strong>Phyto</strong>kératine,<br />
Launching June 2011<br />
p<strong>Phyto</strong>kératine, <strong>Phyto</strong>’s first reparative<br />
program formulated with botanical<br />
keratin and Hyaluronic Acid will be<br />
available in salons June 2011. The<br />
new shampoo, conditioner and serum<br />
revive the most damaged and brittle<br />
hair. Ask your sales representative<br />
for info!<br />
PHYTO Magazine | Spring 2011 9
n <strong>Phyto</strong>Biz n<br />
SPOTLIGHT:<br />
Terrence Michael Salon<br />
Fort Myers, Florida<br />
Jenna Muller chats with Laura Dolan, Salon Owner and Director.<br />
tTerrence Michael, located in beautiful Fort Myers, Florida is one<br />
of the area’s top salons for hair care. Laura Dolan, its dynamic<br />
owner and director, received exclusive teacher training in London<br />
and for more than 30 years she has been evolving her vision of<br />
a great salon that prides itself on doing amazing hair. For over<br />
14 years, the Terrence Michael Salon has been at the forefront of<br />
today’s hair trends. Voted best salon of the year two years running<br />
by Gulf Shore Life Magazine and recipient of the 2007 & 2008<br />
Diamond Salon Award, their passion is constantly working to<br />
To make an appointment, please visit:<br />
Terrence Michael Salon - 9671 Gladiolus Drive, Suite 101<br />
Fort Myers, FL 33908 - 239.454.7200<br />
www.terrencemichaelsalon.com<br />
10 PHYTO Magazine | Spring 2011<br />
exceed clients’ expectations. Their stylists’ technical expertise<br />
brings it to life while providing the fun and excitement that both<br />
female and male clients experience as they receive the finest hair<br />
care in the area. They are masters of color, shape and texture. The<br />
salon was recently renovated to feature a l’espace phyto, offers a<br />
menu of botanical treatment options, including the <strong>Phyto</strong>Specific<br />
relaxer, and exclusively offers Subtil and Subtil Botanics hair<br />
color to their clientele.
PHYTO: Laura, Congratulations on your newly renovated<br />
salon. It’s beautiful! You have been in the Ft. Myers area for<br />
quite some time. Where did you begin your career?<br />
LD: In 1975, I was trained by mentors who studied under<br />
Christopher Brooker and Annie Humphries at Vidal Sassoon’s<br />
London Academy.<br />
PHYTO: What is your greatest accomplishment?<br />
LD: Opening my own successful salon (as a single, widowed<br />
mother of two) and retaining most of my core staff for over<br />
20 years.<br />
PHYTO: Where do you draw your inspiration from?<br />
LD: Mainly from live, hands-on, in-salon training classes,<br />
print media and various technology outlets such as internet<br />
webinars highlighting current trends in fashion and hair.<br />
PHYTO: What’s a beauty must-have?<br />
LD: A professional blow-dryer (we use the Twin Turbo series)<br />
and of course my <strong>Phyto</strong> Products to protect the hair!<br />
PHTYO: Any favorite <strong>Phyto</strong> products?<br />
LD: I love the entire new <strong>Phyto</strong>lisse line as well as the<br />
<strong>Phyto</strong>densium line. My personal favorites are <strong>Phyto</strong>défrisant<br />
and <strong>Phyto</strong>densium serum.<br />
PHYTO: You are also one of the first Subtil exclusive salons<br />
in the US. Do you enjoying working with the color?<br />
LD: We are growing with the color line and continuing to<br />
learn about the various capabilities. We have a growing<br />
clientele who are searching for the PPDR and ammonia<br />
free coloring systems that Subtil caters to.<br />
PHYTO: What artists and/or hair stylists do you most<br />
admire?<br />
LD: Vidal Sassoon, Annie Humphries, Tim Hartley, Stacey<br />
Broughton and Mark Hayes.<br />
PHYTO: Any challenges you are facing as a salon owner<br />
in this market?<br />
LD: With any local salon, diversion is always a challenge,<br />
staying cutting edge and absorbing price increases without<br />
passing them off to the client.<br />
PHYTO: What is the most requested hair cut in the<br />
salon?<br />
LD: Variations of the bob! This classic cut will continue to<br />
be fashionable--it’s the most timeless haircut.<br />
PHYTO Magazine | Spring 2011 11
n <strong>Phyto</strong>Travel n<br />
12 PHYTO Magazine | Spring 2011
Next stop…<br />
Paris<br />
If you’ve already chosen to travel<br />
to the City of Light this spring, you<br />
couldn’t have picked a better time.<br />
And if you’re still planning a getaway,<br />
look no further. The bitter cold and<br />
endless drizzle of winter have passed,<br />
but the impossible summer heat hasn’t<br />
driven its inhabitants to their country<br />
homes. Flowers and trees are in full,<br />
vibrant bloom, and the city buzzes<br />
with energy as its denizens come out<br />
of hibernation.<br />
We’re sharing our favorite places for<br />
food and drink, culture and shopping,<br />
with insider tips along the way!<br />
PHYTO Magazine | Spring 2011 13
n <strong>Phyto</strong>Travel n<br />
How to Best Experience Paris<br />
Paris is a walking city, but that’s not the only way to get around.<br />
The Bateaux Mouches (excursion boats) are a great way to<br />
get the big picture, especially in warm weather. The Bateaux<br />
Mouches take you past memorable landmarks, making it a<br />
relaxing, breathtaking way to enjoy a beautiful evening.<br />
During the day, the Vélib* are the best way to get around.<br />
These bicycles can be rented hourly, daily, weekly, or<br />
monthly, and you’ll find a station every 300 meters. You<br />
can see much more than via Metro or on foot, and you can<br />
hop on and off anytime.<br />
* Cycling Tip: Vélib’s first 30 minutes are free, so if you’re going<br />
a short distance, you won’t pay a penny!<br />
14 PHYTO Magazine | Spring 2011<br />
La pause café<br />
You’re guaranteed a delicious espresso or café au lait at<br />
any of hundreds of cafés, paired with a people-watching<br />
session. Cafés move tables outdoors come spring; chairs<br />
face the street, making conditions perfect for watching<br />
the world go by.<br />
We suggest Café de Flore or Les Deux Magots. These<br />
legendary cafés in Saint Germain des Prés have been in<br />
business since the 19th century and are famed for their<br />
intellectual clientele. What better way to experience<br />
la culture française than to sip coffee where Jean-<br />
Paul Sartre and Simone de Beauvoir used to meet for<br />
philosophical discussions?
Le quatre-heures, or Goûter<br />
This afternoon break typically involves a pâtisserie and tea or<br />
coffee. Most cafés serve a classic macaron, but if you’re looking<br />
for a unique snack, we have some ideas. Angelina is a tea<br />
room on the Rue de Rivoli, right across from le Jardin des<br />
Tuileries, and was once a favorite among the likes of Audrey<br />
Hepburn and Coco Chanel. It is famous for its decadent hot<br />
chocolate and its house special gâteau, the Mont-Blanc. The<br />
gilded décor makes you believe you’ve stepped back into la<br />
Belle Epoque. Or try the famous macarons from Ladurée. You<br />
can get cozy in the lavish tea room if it rains, but on a sunny<br />
day, order your macarons à emporter, add a great book, and<br />
head to a verdant park. Suggestions: the quiet garden behind<br />
Notre Dame Cathedral, the Jardin des Tuileries, or the<br />
Jardin du Luxembourg.<br />
* Goûter Tip: Cafés, gardens and park benches can also be<br />
fun and informal places to try out your French language skills.<br />
Don’t be shy!<br />
Cuisine bourgeoise<br />
Enjoy the weather and the sights by packing a lunch and having<br />
a pique-nique. Any garden will provide an agreeable setting,<br />
but we like the Champ de Mars, facing the Eiffel Tower, the<br />
scenic Canal Saint Martin or any bench along the Seine. A<br />
corner brasserie is also great for an outdoor lunch of a melted<br />
goat cheese salad, savory crepes or a steak frites.<br />
For dinner, we like these restaurants for outstanding,<br />
traditional French food and wine: Chez Georges is a vieille<br />
France-style, cozy bistro near the Bourse that serves delicious<br />
cuisine bourgeoisie (comfort food). For more glamour, try La<br />
Fontaine Gaillon, owned by Gérard Depardieu. The food and<br />
wine are decadent, and it offers a magical terrasse. Finally,<br />
Le Grand Colbert is the fabulous restaurant where Diane<br />
Keaton and Jack Nicholson dined in the film Something’s<br />
Gotta Give. Its star power plus delicious brasserie-style fare<br />
make for a memorable meal.<br />
* Dining Tip: Don’t be a disappointed walk-in, turned away or<br />
sitting near the kitchen door! Most fine dining requires a reservation,<br />
which can be done well in advance, often via the Internet. Par<br />
example: http://www.legrandcolbert.fr (whose site has English and<br />
French portals.)<br />
La culture Française<br />
One of the main reasons we love Paris is its culture and<br />
museums. You can’t miss le Louvre and le Musée d’Orsay.<br />
Also plan a visit to le Centre Pompidou (try the Georges<br />
restaurant for its panoramic view), le Musée Rodin, and le<br />
Grand Palais . . .<br />
Other treasures that are off the beaten path but just as<br />
impressive, and possibly more charming include: le Musée de<br />
la Mode et du Textile (the museum of fashion and textiles),<br />
right next to the Louvre; Musée Nissim de Camondo, a<br />
sumptuous private home from the early twentieth century;<br />
the impressive Opéra Garnier, which is open during the<br />
day; le Musée du Quai Branly, featuring indigenous art<br />
and culture from Africa, Asia, Oceania, and the Americas;<br />
le Musée Jacquemart-André, which showcases the private<br />
art collection of Édouard André and Nélie Jacquemart, and<br />
houses a charming restaurant; le Petit Palais with its free,<br />
gem of an exhibit and ‘secret’ café with a lovely terrasse, and<br />
l’Institut du Monde Arabe. Finally, there is l’Espace Dali,<br />
concealed at the top of Montmartre, where you can enjoy<br />
the view, la Place du Tertre with its plein air painters, and<br />
the delightful cobblestone streets surrounding it!<br />
* Culture Tip: Saturday, May 14 th is the Nuit des Musées<br />
(Night of the Museums): Museums are open and free from<br />
6pm until midnight.<br />
PHYTO Magazine | Spring 2011 15
n <strong>Phyto</strong>Travel n<br />
16 PHYTO Magazine | Spring 2011<br />
Shopping<br />
As Paris is a world fashion capital, you’ll adore all the shopping<br />
it offers. The Marais is full of little vintage boutique gems, and<br />
is a charming neighborhood to explore.<br />
For chic, high-end shopping, head to the Rue Saint Honoré<br />
and the Place Vendôme, home to luxury boutiques such as<br />
Cartier and Chanel. From there, head to the Rue du Boulevard<br />
Saint Honoré for more luxe; you’ll find one of two exclusive<br />
Caron boutiques.<br />
To experience the Parisian equivalent of a department store,<br />
head to the Boulevard Haussmann and stop by le Printemps<br />
and les Galeries Lafayette.<br />
Finally, it’s off to the inevitable Champs Elysées, where you’ll a<br />
dream world of shopping and restaurants. Stroll the boulevard<br />
toward la Place de la Concorde to savor the Grand and Petit<br />
Palais, the landmark Pont Alexandre III and la Place de la<br />
Concorde’s famed monuments, including its fountains and the<br />
Obelisk of Luxor, and the Jardin des Tuileries.<br />
* Beauty Tip: Stop by the Caron boutique located at 34, Avenue<br />
Montaigne, right off the Champs Elysées; book a haircut and<br />
treatment at the Patrick Alès salon, located behind the Grand<br />
Palais: http://www.beautecoiffurepatrickales.com/contact.<br />
Plan a Day Trip<br />
While it is doubtful that you would ever tire of Paris, it’s nice<br />
to get away from the bustle for a day in order to gain a deeper<br />
understanding of French culture.<br />
Les Puces de Vanves, one of the largest antique flea markets in<br />
Paris, is located on the outskirts of the city. It is a great place to<br />
spend a morning or afternoon hunting for that singular trinket,<br />
gift or souvenir.<br />
Among France’s priceless treasures are its splendid castles; the<br />
Ile-de-France region is home to some of the most celebrated<br />
and historic examples. Accessible by train, within two hours<br />
of the city, visit the Palace of Versailles, the Vaux le Vicomte<br />
castle, the Fontainebleau castle.<br />
If you yearn for even more gorgeous gardens, visit Monet’s<br />
Giverny. If you visit Musée de l’Orangerie on le Place de la<br />
Concorde before your trip, you’ll delight in Giverny’s quiet<br />
splendor even more.<br />
And then? It’s back to Paris, the ancient city that never grows old.<br />
* Travel Tip: For detailed instructions in English for getting around<br />
the city and day excursions to Versailles and Fontainebleau, visit:<br />
http://parisbytrain.com.
PHYTO Magazine | Spring 2011<br />
17
n <strong>Phyto</strong>Specific n<br />
Q. I’ve been relaxing my hair with a lye-based relaxer<br />
product for years. Can I use the <strong>Phyto</strong>Specific relaxer<br />
for my next re-touch? I have medium length hair<br />
that grows out tightly coiled. I usually have my hair<br />
relaxed at the salon.<br />
A. The <strong>Phyto</strong>Specific relaxer is a revolutionary egg and plant<br />
based (soy and shiitake mushroom extract) non-lye hair<br />
relaxer system that permanently and gently relaxes all curly<br />
textures. Our relaxer is compatible with most lye and non–lye<br />
based relaxers. However, have your stylist check the active<br />
ingredients in your current hair relaxer before using.<br />
You can use the <strong>Phyto</strong>Specific relaxer for your re-touch if<br />
the active ingredient is not ammonium thioglycolate. I do<br />
however encourage your stylist to perform a strand test before<br />
he/she attempts a complete retouch application. Welcome to<br />
the world of plant-based beauty care!<br />
18 PHYTO Magazine | Spring 2011<br />
Ron’s Corner<br />
Our <strong>Phyto</strong>Specific go-to guy, Ron Williams,<br />
shares some of the most frequently asked<br />
questions (and answers!) about curly, frizzy<br />
and relaxed hair. You can also find Ron<br />
tending to clients at <strong>Phyto</strong> Universe in NYC.
Q. Can I relax my hair with the <strong>Phyto</strong>Specific relaxer<br />
and color my hair the same day?<br />
A. Sure you can! However, we only recommend that you use<br />
semi-permanent hair color. We do not recommend that you<br />
use demi or permanent hair color the same day you relax<br />
your hair as to these products may cause breakage and/or<br />
excess dehydration. You can however wait one week with<br />
one shampoo and then color your hair with these products.<br />
Please note that our product is not compatible with any<br />
henna hair color product.<br />
Q. Help! During the winter months my curly textured<br />
hair becomes very dry and I notice more breakage.<br />
My hair also does not feel soft and styling becomes<br />
a hassle. What products in the <strong>Phyto</strong>Specific line<br />
should I use?<br />
A. This is a common problem for curly textured hair. First,<br />
most curly, textured hair is dry naturally and the winter<br />
months tend to make this hair type ultra-dry. Hair feels<br />
rough, lacks sheen, and is prone to breakage therefore<br />
styling becomes a task. I recommend that you increase<br />
the hydration and nourishment levels in your hair. Begin<br />
your hair care regimen with our pre-Shampoo Revitalizing<br />
Treatment Oil, shampoo with our Intense Nutrition<br />
Shampoo and follow with Intense Nutrition Mask. To<br />
replenish moisture and aide in detangling use Integral<br />
Hydrating Mist and for daily styling try a dime size amount<br />
of our Nourishing Styling Crème with Shea Butter. Use this<br />
product daily and you should notice a marked decrease in<br />
breakage and increase softness. Enjoy!<br />
PHYTO Magazine | Spring 2011 19
n <strong>Phyto</strong>Style n<br />
Good Enough To Eat<br />
HAiR COLOR AND ART DiRECTiON:<br />
Jenna Rabideau<br />
HAiR STYLiNG: Erik St. Don<br />
MAkEuP: Amy Jo Duncan<br />
PHOTOGRAPHY: TJ Rogers<br />
20 PHYTO Magazine | Spring 2011<br />
The Dessert Collection from Jenna Rabideau of Halo<br />
Salon and Color Lab in Fort Worth, TX was inspired<br />
by a classic French pastry shop using Subtil professional<br />
hair color. Ethereal backgrounds are reminiscent<br />
of spun sugar or dessert cups.<br />
Meringue<br />
“My team and I were trying to create<br />
the texture of meringue using warm<br />
shades of blonde coupled with a<br />
beautiful swirling up-style. -Jenna Rabideau<br />
Get the look!<br />
Color:<br />
• Start with very faded out whitish blonde ends and<br />
about 2 inches of level 7 new growth.<br />
• Section off the top of the head. Use Subtil Shine Paste<br />
Lightener with 30 volume as a highlight and 8.30 with 10<br />
volume. Alternate formulas by slicing panels diagonally<br />
through the top section.<br />
• Use 9.13 on the new growth with 20 volume and add a<br />
1 inch ribbon of yellow to the mixture and pull it through<br />
to the ends.<br />
• Processing time: 35 minutes.<br />
Styling:<br />
• Spray a generous amount of <strong>Phyto</strong>volume Actif to<br />
towel dried hair and comb through.<br />
• Apply one pump of <strong>Phyto</strong>lisse Shine Serum. Power dry<br />
the hair until 80% dry.<br />
• Section hair into 5 sections. Using a medium sized<br />
round brush, dry each section rolling hair to the base.<br />
• When dry, remove brush and re-roll around fingers and<br />
secure with clip to cool. Move on to next section and<br />
repeat until all hair is rolled and secured.<br />
• Use an iron to create wave in fringe area.<br />
• Release all hair and brush into place.<br />
• Divide hair into 7 or 8 equal sized ponytails.<br />
• Roll each section around fingers and secure to nape<br />
with bobby pins.<br />
• Finish with <strong>Phyto</strong> Professional Workable Holding Spray.
Black Forest Cake<br />
Get the look!<br />
Color:<br />
• Use Subtil Color Gelee in Dark Chestnut with<br />
Subtil Developer from the roots to about 4 inches<br />
from the ends.<br />
• Use Subtil powder lightener with 40 volume on<br />
the bottom 4 inches to lift to a dark yellow.<br />
• Shampoo hair and then mix rouge reflects<br />
6.66 with 7.60 with 5 inches of basic red with 10<br />
volume and tone ends of hair for about 15 minutes<br />
to give it that vibrant cherry red.<br />
Styling:<br />
• Apply a dollop of <strong>Phyto</strong> Professional Wet Styling<br />
Gel cocktailed with a pump of <strong>Phyto</strong>lisse Shine<br />
Serum to towel dried hair from roots to ends.<br />
• Power dry hair to 80% dry.<br />
• Section hair into 4 or 5 sections.<br />
• Beginning in back, using a larger sized brush,<br />
round brush hair until dry.<br />
• Complete all sections. Finish hair with <strong>Phyto</strong><br />
Professional Shine Defining Wax.<br />
“We wanted to duplicate the<br />
rich dark chocolate of the<br />
dessert. Of course it wouldn’t<br />
be black forest cake without<br />
the cherry on top, or in this<br />
case on the bottom.<br />
-Jenna Rabideau<br />
PHYTO Magazine | Spring 2011<br />
21
22 PHYTO Magazine | Spring 2011<br />
Tiramisu<br />
“The beautiful coffee and cream colors and<br />
the way the hair is styled into looks like an<br />
individual little portion of tiramisu.<br />
-Jenna Rabideau<br />
Get the look!<br />
Color:<br />
•Section the top of her hair into a V shape with the<br />
point in the center of her forehead.<br />
• Use Subtil Shine Lightening Paste with 30<br />
volume in slices to trace the shape of the V.<br />
• Put a second row of slices directly behind the<br />
first and then slice Subtil Cream level 3 with 10<br />
volume directly behind that.<br />
• Use 6.7 with 10 volume all over.<br />
• Processing time: 35 minutes.<br />
Styling:<br />
• Spray a generous amount of <strong>Phyto</strong>volume Actif<br />
to towel dried hair and comb through.<br />
• Using a small round brush, dry hair with a lot of<br />
volume away from the face.<br />
• After the hair is dry, backcomb top and crown to<br />
desired height keeping in mind that the smoothing<br />
is going to take a little height away.<br />
• Using a soft bristle brush, smooth hair back,<br />
away from face. Once smooth, finish with <strong>Phyto</strong><br />
Professional Workable Holding Spray.
Red Velvet Cake<br />
“The Subtil rouge reflects were<br />
perfect here. The styling was<br />
meant to duplicate the texture of<br />
this timeless dessert.<br />
-Jenna Rabideau<br />
Get the look!<br />
Color:<br />
• The client started out with very faded level 7<br />
coppery hair with level 6 new growth. We used<br />
equal parts 6.64 and 6.66 with 10 volume from<br />
roots to ends.<br />
• Then free-handed 3.60 with 10 volume and<br />
lightener with 10 volume on top of the processing<br />
color to give it added depth and dimension.<br />
Styling:<br />
• Apply a dollop of <strong>Phyto</strong> Professional Intense<br />
Volume Mousse to damp hair beginning at ends<br />
and work your way to the scalp.<br />
• Follow with a small amount of <strong>Phyto</strong> Professional<br />
Glossing Creme to ends and work to mid-length.<br />
With blow dryer power dry, palming the scalp area<br />
for fullness.<br />
• Once the hair is 70 to 80% dry, section hair into<br />
4 or 5 sections.<br />
• Beginning in the back with a medium sized<br />
round brush, round brush hair until dry and hot.<br />
• When removing round brush, twist brush,<br />
corkscrewing the hair. Leave twisted and move on<br />
to the next section.<br />
• When all the hair is dry, use another small<br />
amount of <strong>Phyto</strong> Professional Glossing Creme to<br />
shake corkscrews loose and move hair into place<br />
with fingers.<br />
• Spray <strong>Phyto</strong> Professional Workable Holding<br />
Spray for a longer lasting shape.<br />
PHYTO Magazine | Spring 2011<br />
23
n <strong>Phyto</strong>Clips n<br />
Hot off the Press<br />
24 PHYTO Magazine | Spring 2011
In THE nExT ISSuE<br />
> <strong>Phyto</strong>kératine Press launch<br />
> New l’Espace <strong>Phyto</strong> openings<br />
> Subtil Color launch<br />
> New York Fashion Week<br />
We’ll be back soon<br />
with more news and views!<br />
PHYTO Magazine | Spring 2011 25
PHYTO (fee-toe)<br />
adj. Greek botanikos of herbs<br />
1. of or relating to plants or botany<br />
2. derived from plants<br />
Alès Group USA, Inc.<br />
60 E. 42nd St., 54th Fl. - New York, NY 10165<br />
www.phyto-usa.com - 1.800.55.PHYTO<br />
Alès Groupe Canada<br />
1255, rue Université, 16 e étage, suite 1600 - Montréal, Québec H3B 3B6<br />
www.phyto-canada.ca - 514.932.3636<br />
Become a fan of PHYTO Hair Care on Facebook<br />
Follow us on Twitter: @phytohaircare