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n <strong>Phyto</strong>Look n<br />

Get the look!<br />

We asked Alain Pinon, co-owner and stylist of<br />

the Salon A.K.S on prestigious 5th Avenue in<br />

NYC how to get our cover look:<br />

1 After towel drying, apply 2 snowball-sized amounts of <strong>Phyto</strong><br />

Professional Intense Volume Mousse. This will help protect hair from<br />

humidity.<br />

2 Apply 2- 3 drops of <strong>Phyto</strong>lisse smoothing serum to create beautiful<br />

shine. Work the serum from mid-length to ends, then slowly work your<br />

way toward the roots.<br />

3 Start blow drying from the back of the head to the top. You’ll get more<br />

lift at the root.<br />

4 With a Medium A.K.S Silk Brush, work the hair firmly without<br />

stressing it.<br />

5 Work in 2-inch diagonal sections as you work the sides. The handle<br />

of the brush should point between the mirror & the floor to insure the<br />

correct angle.<br />

6 Work with a diagonal section on top in a brick layer fashion, and move<br />

from the crown forward. This will control the roots and the volume on<br />

top. Each section needs to cool down about 15 seconds to set the lift.<br />

7 Work the bangs, moving down and forward. Do not lift at the root as<br />

bangs could become too round and too full.<br />

8 To finish, start from the front of the head, working your way back<br />

using a 1.5 inch barrel iron (sections should be 1.5 to 2 inches diagonally<br />

working away from the face.)<br />

9 When all hair is down, mix 2 drops of <strong>Phyto</strong>lisse with a pea-sized<br />

amount of <strong>Phyto</strong> Professional Glossing Cream. Mix well in your hands,<br />

then add a touch of water to create a light paste.<br />

10 Run your fingers lightly through the hair and sculpt the waves that<br />

you created with the Iron.<br />

11 Smooth the remainder of the paste you created over your bangs to<br />

kick up the shine and add a touch of texture.<br />

Et voila! For more information<br />

on Salon A.K.S, please visit<br />

www.salonaks.com<br />

> Salon A.K.S.<br />

689 Fifth Avenue, 10th floor<br />

New York, NY 10022<br />

212.888.0707


n Welcome n<br />

Spring has Sprung!<br />

As I write this letter, it’s the first warm day here in NYC,<br />

and everyone in the office has Spring Fever. However<br />

it was a very exciting winter for us and we’re happy to<br />

share it all with you.<br />

I was lucky enough to travel around the country and<br />

meet some of our amazingly talented salon owners<br />

and stylists, all while participating in two star-studded<br />

events: the Sundance Film Festival and the Oscars.<br />

It was a blast watching VIPs and celebs alike get<br />

perfectly primped with PHYTO. And I thoroughly<br />

enjoyed interviewing Laura Dolan, one of our newest<br />

l’espace phyto salons, Terrence Michael.<br />

Yet in the spirit of spring, we couldn’t help but give you<br />

tips about our favorite city -- Paris! You’ll also learn<br />

more about our new product launches, spring fashion<br />

shows and a deliciously delectable editorial treat by<br />

salon owner and colorist Jenna Rabideau.<br />

Lastly, I’m happy to introduce Ron’s Corner. Ron<br />

Williams is our <strong>Phyto</strong>Specific guru and answers some<br />

of your most pressing questions.<br />

Please enjoy this issue. If you have any comments,<br />

stories or photos to share, please write me at<br />

press@phyto.com. We would love to hear from you<br />

and as always, we thank you for your support.<br />

In good health,<br />

Jenna Muller & Erica Lamboley<br />

The <strong>Phyto</strong> Press Team Become a Fan<br />

of PHYTO on<br />

Published by The Ales Group - Publisher: Jenna Muller<br />

This magazine was designed, written and produced by MAYA press: www.mayapress.net - T: 212-260-5869<br />

Writer/Editor: Dena Santoro, Jenna Muller - Assistant Editor: Erica Lamboley - Photographers: All rights reserved -<br />

Artistic Director: Sébastien Martorell Layout: Jennifer Bouvard, Laetitia Rossi<br />

MAYA press makes no warranties, expressed or implied, related to the information contained in its publications.<br />

Neither MAYA press nor its agents may be held responsible for any errors or omissions.<br />

contents<br />

<strong>Phyto</strong>Look<br />

• Get the look!<br />

2 <strong>Phyto</strong> Around Town<br />

• New salons<br />

4 <strong>Phyto</strong>News and Events<br />

• <strong>Phyto</strong> goes Hollywood<br />

• Ready, Set, Awards!<br />

• Fine and “Dandy” at the Spring 2011 3.1<br />

Phillip Lim Show<br />

• Timeless elegance: the perfect blowout<br />

• Stay tuned! <strong>Phyto</strong>kératine, Launching<br />

June 2011<br />

10 <strong>Phyto</strong>Biz<br />

• SPOTLIGHT: Terrence Michael Salon<br />

12 <strong>Phyto</strong>Travel<br />

• Next stop… Paris<br />

18 <strong>Phyto</strong>Specific<br />

• Ron’s Corner<br />

20 <strong>Phyto</strong>Style<br />

• Good Enough To Eat<br />

24 <strong>Phyto</strong>Clips<br />

social media<br />

Become a fan of the official<br />

USA PHYTO Hair Care page.<br />

Click “like” and stay updated<br />

on all things PHYTO.<br />

Feel free to give us feedback,<br />

tell us about your salon or<br />

stylists or update your latest<br />

before and after pics.<br />

Follow PHYTO<br />

on<br />

Twitter@phytohaircare<br />

Have you caught the Twitter<br />

bug? Follow us, chat with us<br />

and also keep an eye out for<br />

contests and prizes.<br />

<strong>Phyto</strong>-usa.com<br />

Revamp & Blog<br />

Stay tuned! <strong>Phyto</strong>-usa.<br />

com is getting a new, social<br />

media friendly savvy look.<br />

www.phyto-usa.com<br />

PHYTO Magazine | Spring 2011 1


n <strong>Phyto</strong> Around Town n<br />

Salon Naturale<br />

> 1720 West FM 646<br />

League City, TX 77573<br />

832.771.8109<br />

www.salonnaturale.com<br />

Paul Jean<br />

Paul Jean’s American professional career began in 1996 in<br />

California, as an apprentice to Jose Eber at his eponymous<br />

Beverly Hills salon. Paul Jean shortly opened his own private<br />

studio on the famed Robertson Boulevard, where he has<br />

honed and perfected his trademark shaggy cuts, natural<br />

color and styling techniques. Paul Jean’s passion is working<br />

with the hair’s natural pigments and movements to create<br />

organic, soft-looking texture. He believes that color should<br />

be done within a couple of shades of the hair’s natural color,<br />

and that synthetic pigments should only be introduced when<br />

necessary. His color philosophy is to "look at your childhood<br />

pictures and get your hair to look as if it was naturally perfect<br />

and untouched."<br />

2 PHYTO Magazine | Spring 2011<br />

Discover some of our<br />

We are showcasing some of our new salons around the country. If<br />

you’re visiting or live in the area, stop by to experience <strong>Phyto</strong> at one of<br />

these locations!<br />

PHYTO Business Development Manager: Melissa Vincent<br />

PHYTO Business Development Manager: Wendi Barnard<br />

Salon Naturale is considered one of the leading salons in the<br />

League City, TX area. The salon prides itself on its “green”<br />

initiatives, and strives to provide each client with the most<br />

satisfying experience possible. The professionally trained<br />

stylists at Salon Naturale use only the best <strong>Phyto</strong> botanicals<br />

and adapt each treatment to the client at hand. The 16-chair<br />

salon is not only a full service salon, but also a day spa that<br />

offers affordable luxury in an atmosphere of elegance. The<br />

salon aims for 100% satisfaction, with customers walking<br />

away completely satisfied and convinced of their stylist’s<br />

knowledge, expertise and caring. From haircuts and Subtil<br />

color treatments, to skin treatments and pedicures, Salon<br />

Naturale delivers optimum results in a friendly atmosphere.<br />

> 458 North Robertson Boulevard<br />

West Hollywood, CA 90048<br />

310.278.5607<br />

http://pauljeanssalon.com


new salons<br />

PHYTO Business Development Manager: Tara O’Connell<br />

Featuring personalized service with a city edge, VANITYLAB<br />

is a “metroluxe” alternative in the greater Cleveland area.<br />

Their internationally educated and certified team works to<br />

demystify the salon experience and outfit clients with the tools<br />

to recreate their look at home.<br />

Science and art intersect in the VANITYLAB’s apothecary<br />

approach to beautiful hair: every client is treated to a<br />

personalized 3-step style mapping session with a stylist, and<br />

can choose colors and see how they are mixed at the Color<br />

Bar. Professional tools like color swatches, look books and<br />

professional educational materials are also available to each<br />

client, creating a complete and professional experience.<br />

> 645 C Flatiron Marketplace Drive<br />

Broomfield, CO 80021<br />

303.606.6548<br />

www.theparlour.net<br />

VANITYLAB<br />

> 24945 Detroit Road<br />

Westlake, OH 44145<br />

440.835.4490<br />

www.vanitylab.com<br />

The Parlour Flatirons<br />

Broomfield<br />

PHYTO Business Development Manager: Christina Geubelle<br />

The Parlour was named “Salon of the Year 2010” by 303<br />

Magazine, reflecting its philosophy of continuous learning and<br />

hard work hard to advance each salon’s growth and impact on<br />

the salon industry. The Parlour’s renowned education program<br />

covers all aspects of advanced hairdressing as well as customer<br />

service, communication, goal setting and client building,<br />

providing the Parlour team with the necessary tools for complete<br />

success behind the chair. The Parlour consistently revisits its<br />

curriculum to keep it modern and forward-thinking.<br />

The Parlour Flatiron’s cozy atmosphere with warm wood<br />

and stone accents aims to make every client feel at home,<br />

while large windows offer breathtaking views of the Flatiron<br />

Mountains.<br />

PHYTO Magazine | Spring 2011 3


n <strong>Phyto</strong>News and Events n<br />

4 PHYTO Magazine | Spring 2011<br />

PHYTO GOES<br />

HOLLYWOOD<br />

Megan Fox<br />

Golden Globes 2011<br />

Stylist: Andy Lecompte<br />

Natalie Portman<br />

Peoples’ Choice Awards 2011<br />

Stylist: John D<br />

Prep towel-dried hair by spraying<br />

<strong>Phyto</strong>volume Actif Volumizing Spray at<br />

the roots to add some lift.<br />

Use equal parts <strong>Phyto</strong> 7 Daily Hydrating<br />

Botanical Cream and <strong>Phyto</strong> Professional<br />

Glossing Cream (about a pea size drop<br />

of each) and emulsify the combination by<br />

rubbing your palms together. Run them<br />

through your hair all the way through the<br />

ends. This builds in extra moisture and<br />

shine.<br />

After drying your hair, use a 3/4" curling<br />

rod to curl sections about 1” square.<br />

Concentrate on getting lift at the base/<br />

root area.<br />

Start by applying <strong>Phyto</strong> Professional Intense Volume Mousse before<br />

blow drying.<br />

Set hair using a 3/4-inch barrel curling iron and then pin curls.<br />

Once the pin curls are released, brush out hair and give the hair<br />

a deep side part.<br />

Finish with <strong>Phyto</strong>laque Soie for a soft hold.<br />

When all your hair is curled, give the hair<br />

a light misting with <strong>Phyto</strong> Professional<br />

Workable Holding Spray. Then give it a<br />

quick comb with your fingers.<br />

Section a small top section around the bang<br />

area, then pull the rest of your hair back<br />

into a ponytail.<br />

After securing the ponytail with an elastic,<br />

release the top section and, maintaining<br />

lift, part it slightly to the side. Use any<br />

remaining length from the top section to<br />

wrap around and conceal the elastic at the<br />

base of the ponytail.


READY, SET,<br />

AWARDS!<br />

<strong>Phyto</strong> partnered with Fred Segal<br />

Salon in Santa Monica for two<br />

of Hollywood’s most awaited<br />

events of the year.<br />

iIn January, we headed to Park City, Utah for the<br />

2011 Sundance Film Festival. The 2-chair salon<br />

was set up at The Studio on Main Street right in<br />

the heart of Park City. Celeb stylist Sean James<br />

was accompanied by Fred Segal salon owner,<br />

Matthew Preece, and stylist Laura Schell. With<br />

<strong>Phyto</strong> Professional in tow, they styled independent<br />

Melissa Leo<br />

SAG Awards 2011<br />

Stylist: Creighton Bowman<br />

Start by applying <strong>Phyto</strong> Professional<br />

Curl Energizing Cream to clean, wet<br />

hair.<br />

Next, smooth <strong>Phyto</strong> Professional<br />

Glossing Cream onto ends<br />

Using a diffuser attachment, style in<br />

natural curls. Once dry, use a small<br />

curling iron to mix in with natural<br />

curls to create a soft texture.<br />

> Fred Segal Salon<br />

420 Broadway - Santa Monica, CA 90401<br />

310.907.4022 - www.fredsegalsalon.com<br />

film stars and actresses like Rita Wilson and Lea<br />

Thompson, Oscar winner Terrence Howard,<br />

musicians from Bon Jovi to Tommy Lee and even<br />

athletes like Terrell Owens. Each star left with<br />

goodies from <strong>Phyto</strong> and Lierac Paris to help them<br />

prep for their press conferences and screenings<br />

before hitting the slopes!<br />

In February, <strong>Phyto</strong> and the Fred Segal Salon set up for the 83rd Academy Awards at the HAVEN360<br />

Lifestyle Lounge at the Andaz Hotel in Los Angeles, accompanied by sister brands Lierac Paris skincare<br />

and Caron Paris fragrances. There, <strong>Phyto</strong> and the Fred Segal team pampered and styled celebs and<br />

VIPs on their way to the award ceremony. If you’re in Santa Monica, stop by the Fred Segal salon to<br />

get pampered, take a relaxing yoga class and visit the new <strong>Phyto</strong> blow-dry bar coming soon!<br />

Work in a couple drops of <strong>Phyto</strong>lisse<br />

Serum for a sleek and shiny effect.<br />

Then, backcomb the roots slightly<br />

and pull hair loosely into a low<br />

ponytail using hook bands.<br />

Secure the ends with hair pins letting<br />

any pieces fall out for a romantic soft<br />

up-do.<br />

Finish with a spray of <strong>Phyto</strong>laque<br />

Soie for a soft hold.<br />

PHYTO Magazine | Spring 2011 5


n <strong>Phyto</strong>News and Events n<br />

Fine and “Dandy”<br />

at the Spring 2011<br />

3.1 Phillip Lim Show<br />

pPHYTO worked with stylist Odile Gilbert for<br />

the 3.1 Phillip Lim show for the Spring 2011<br />

Mercedes-Benz New York Fashion Week.<br />

Designer Phillip Lim’s inspiration for the look<br />

was “the modern female dandy--stemming from<br />

individuality, balance and delicacy. The dandelion<br />

is colorful in spirit, subtle in her way. She<br />

6 PHYTO Magazine | Spring 2011<br />

has evolved to exist in modern time, she has the<br />

strength of a lion and is subtly whimsical in her<br />

approach; she is the Dande-lion.”


Key Hairstylist:<br />

Odile Gilbert<br />

Step by step:<br />

Step 1 – Spray <strong>Phyto</strong>volume Actif volumizing spray to<br />

the root and work through hair.<br />

Step 2 – Blow dry. (Product is heat activated.)<br />

Step 3 – Side part hair, leaving enough to create (or give the<br />

illusion of) a side swept bang.<br />

Step 4 – Pull hair back into a low pony, then twist hair to<br />

create an easy chignon. Pin.<br />

Step 5 – For bang: Spray <strong>Phyto</strong>laque soie light hairspray<br />

to 3 front pieces.<br />

Step 6 – Curl pieces with a curling iron, creating ringlets.<br />

Step 7 – Pull 3 piece “bang” to side as if you were creating a<br />

braid, and leave one piece free to fall along face. Twist, then<br />

pin pieces above the ear.<br />

Step 8 – Finish with <strong>Phyto</strong>laque medium hold<br />

hairspray.<br />

Step 9 – Apply <strong>Phyto</strong> 7 crème de jour leave-in conditioner<br />

to smooth hair.<br />

PHYTO Magazine | Spring 2011 7


n <strong>Phyto</strong>News and Events n<br />

TIMELESS ELEGANCE:<br />

THE PERFECT BLOWOUT<br />

<strong>Phyto</strong> Introduces <strong>Phyto</strong>lisse Shampoo and Mask<br />

Because sleek hair is synonymous with femininity and glamour, the<br />

blowout continues to be a classic style choice.<br />

wWomen are forever seeking ways to tame their curly, frizzy<br />

and unruly hair. To achieve a smooth look, <strong>Phyto</strong> introduces<br />

<strong>Phyto</strong>lisse Shampoo and <strong>Phyto</strong>lisse Mask, an innovative<br />

program to combat frizz and achieve a perfect blowout.<br />

The Science of the Perfect Blowout<br />

The physiology of curly hair makes it tricky to smooth. The<br />

curve of the hair root, shape of the hair shaft and configuration<br />

of its keratin fibers play a role in its natural pattern.<br />

What’s the <strong>Phyto</strong> prescription for the perfect blowout? Since<br />

hydration is the key to an effective, long-lasting blowout,<br />

<strong>Phyto</strong>lisse Shampoo and <strong>Phyto</strong>lisse Mask form a coating<br />

around the hair fiber. Pine pulp derivative protects hair, shielding<br />

it from humidity.<br />

When dry, hair can lengthen by 20 to 30%, but upon contact<br />

with water, this lengthening can reach over 50%. A study carried<br />

out on strands of hair made it possible to evaluate the humidity<br />

resistance factor of the hair depending on the shampoo system<br />

used. The humidity resistance factor of hair treated with pine<br />

pulp derivative was clearly superior to that of hair treated with<br />

other systems.<br />

In addition, pine pulp helps detangle and soften hair to<br />

ensure manageability without building up or weighing hair<br />

down. <strong>Phyto</strong>lissse Shampoo also contains Hibiscus flower:<br />

its organic acids have the ability to smooth the hair surface,<br />

allowing for incomparable shine. Another key ingredient is<br />

Calendula flower, which hydrates and softens, helping to<br />

straighten hair for 72 hours.<br />

Follow <strong>Phyto</strong>lisse Shampoo application with <strong>Phyto</strong>lisse Mask,<br />

which contains pine pulp extract, red and brown algae and<br />

nourishing apricot kernel oil.<br />

These innovative products complete <strong>Phyto</strong>’s best-selling antifrizz<br />

line of <strong>Phyto</strong>défrisant: heat-activated botanical hair<br />

relaxing balm with ferula, sage, horseradish and chamomile<br />

8 PHYTO Magazine | Spring 2011<br />

and <strong>Phyto</strong>lisse finishing serum with althea extract (derived<br />

from the mallow plant.)<br />

For a smooth and sleek blowout,<br />

<strong>Phyto</strong> recommends:<br />

Step 1 – Shampoo with NEW <strong>Phyto</strong>lisse shampoo.<br />

Step 2 – Condition with NEW <strong>Phyto</strong>lisse mask.<br />

Step 3 – Style with <strong>Phyto</strong>défrisant heat-activated botanical relaxing<br />

balm.<br />

Apply to wet or towel-dried hair. Distribute evenly with a widetooth<br />

comb. Blow dry.<br />

Step 4 – Finish with <strong>Phyto</strong>lisse finishing serum.<br />

Apply to towel-dried hair and throughout the day to fight frizz.


Stay tuned!<br />

<strong>Phyto</strong>kératine,<br />

Launching June 2011<br />

p<strong>Phyto</strong>kératine, <strong>Phyto</strong>’s first reparative<br />

program formulated with botanical<br />

keratin and Hyaluronic Acid will be<br />

available in salons June 2011. The<br />

new shampoo, conditioner and serum<br />

revive the most damaged and brittle<br />

hair. Ask your sales representative<br />

for info!<br />

PHYTO Magazine | Spring 2011 9


n <strong>Phyto</strong>Biz n<br />

SPOTLIGHT:<br />

Terrence Michael Salon<br />

Fort Myers, Florida<br />

Jenna Muller chats with Laura Dolan, Salon Owner and Director.<br />

tTerrence Michael, located in beautiful Fort Myers, Florida is one<br />

of the area’s top salons for hair care. Laura Dolan, its dynamic<br />

owner and director, received exclusive teacher training in London<br />

and for more than 30 years she has been evolving her vision of<br />

a great salon that prides itself on doing amazing hair. For over<br />

14 years, the Terrence Michael Salon has been at the forefront of<br />

today’s hair trends. Voted best salon of the year two years running<br />

by Gulf Shore Life Magazine and recipient of the 2007 & 2008<br />

Diamond Salon Award, their passion is constantly working to<br />

To make an appointment, please visit:<br />

Terrence Michael Salon - 9671 Gladiolus Drive, Suite 101<br />

Fort Myers, FL 33908 - 239.454.7200<br />

www.terrencemichaelsalon.com<br />

10 PHYTO Magazine | Spring 2011<br />

exceed clients’ expectations. Their stylists’ technical expertise<br />

brings it to life while providing the fun and excitement that both<br />

female and male clients experience as they receive the finest hair<br />

care in the area. They are masters of color, shape and texture. The<br />

salon was recently renovated to feature a l’espace phyto, offers a<br />

menu of botanical treatment options, including the <strong>Phyto</strong>Specific<br />

relaxer, and exclusively offers Subtil and Subtil Botanics hair<br />

color to their clientele.


PHYTO: Laura, Congratulations on your newly renovated<br />

salon. It’s beautiful! You have been in the Ft. Myers area for<br />

quite some time. Where did you begin your career?<br />

LD: In 1975, I was trained by mentors who studied under<br />

Christopher Brooker and Annie Humphries at Vidal Sassoon’s<br />

London Academy.<br />

PHYTO: What is your greatest accomplishment?<br />

LD: Opening my own successful salon (as a single, widowed<br />

mother of two) and retaining most of my core staff for over<br />

20 years.<br />

PHYTO: Where do you draw your inspiration from?<br />

LD: Mainly from live, hands-on, in-salon training classes,<br />

print media and various technology outlets such as internet<br />

webinars highlighting current trends in fashion and hair.<br />

PHYTO: What’s a beauty must-have?<br />

LD: A professional blow-dryer (we use the Twin Turbo series)<br />

and of course my <strong>Phyto</strong> Products to protect the hair!<br />

PHTYO: Any favorite <strong>Phyto</strong> products?<br />

LD: I love the entire new <strong>Phyto</strong>lisse line as well as the<br />

<strong>Phyto</strong>densium line. My personal favorites are <strong>Phyto</strong>défrisant<br />

and <strong>Phyto</strong>densium serum.<br />

PHYTO: You are also one of the first Subtil exclusive salons<br />

in the US. Do you enjoying working with the color?<br />

LD: We are growing with the color line and continuing to<br />

learn about the various capabilities. We have a growing<br />

clientele who are searching for the PPDR and ammonia<br />

free coloring systems that Subtil caters to.<br />

PHYTO: What artists and/or hair stylists do you most<br />

admire?<br />

LD: Vidal Sassoon, Annie Humphries, Tim Hartley, Stacey<br />

Broughton and Mark Hayes.<br />

PHYTO: Any challenges you are facing as a salon owner<br />

in this market?<br />

LD: With any local salon, diversion is always a challenge,<br />

staying cutting edge and absorbing price increases without<br />

passing them off to the client.<br />

PHYTO: What is the most requested hair cut in the<br />

salon?<br />

LD: Variations of the bob! This classic cut will continue to<br />

be fashionable--it’s the most timeless haircut.<br />

PHYTO Magazine | Spring 2011 11


n <strong>Phyto</strong>Travel n<br />

12 PHYTO Magazine | Spring 2011


Next stop…<br />

Paris<br />

If you’ve already chosen to travel<br />

to the City of Light this spring, you<br />

couldn’t have picked a better time.<br />

And if you’re still planning a getaway,<br />

look no further. The bitter cold and<br />

endless drizzle of winter have passed,<br />

but the impossible summer heat hasn’t<br />

driven its inhabitants to their country<br />

homes. Flowers and trees are in full,<br />

vibrant bloom, and the city buzzes<br />

with energy as its denizens come out<br />

of hibernation.<br />

We’re sharing our favorite places for<br />

food and drink, culture and shopping,<br />

with insider tips along the way!<br />

PHYTO Magazine | Spring 2011 13


n <strong>Phyto</strong>Travel n<br />

How to Best Experience Paris<br />

Paris is a walking city, but that’s not the only way to get around.<br />

The Bateaux Mouches (excursion boats) are a great way to<br />

get the big picture, especially in warm weather. The Bateaux<br />

Mouches take you past memorable landmarks, making it a<br />

relaxing, breathtaking way to enjoy a beautiful evening.<br />

During the day, the Vélib* are the best way to get around.<br />

These bicycles can be rented hourly, daily, weekly, or<br />

monthly, and you’ll find a station every 300 meters. You<br />

can see much more than via Metro or on foot, and you can<br />

hop on and off anytime.<br />

* Cycling Tip: Vélib’s first 30 minutes are free, so if you’re going<br />

a short distance, you won’t pay a penny!<br />

14 PHYTO Magazine | Spring 2011<br />

La pause café<br />

You’re guaranteed a delicious espresso or café au lait at<br />

any of hundreds of cafés, paired with a people-watching<br />

session. Cafés move tables outdoors come spring; chairs<br />

face the street, making conditions perfect for watching<br />

the world go by.<br />

We suggest Café de Flore or Les Deux Magots. These<br />

legendary cafés in Saint Germain des Prés have been in<br />

business since the 19th century and are famed for their<br />

intellectual clientele. What better way to experience<br />

la culture française than to sip coffee where Jean-<br />

Paul Sartre and Simone de Beauvoir used to meet for<br />

philosophical discussions?


Le quatre-heures, or Goûter<br />

This afternoon break typically involves a pâtisserie and tea or<br />

coffee. Most cafés serve a classic macaron, but if you’re looking<br />

for a unique snack, we have some ideas. Angelina is a tea<br />

room on the Rue de Rivoli, right across from le Jardin des<br />

Tuileries, and was once a favorite among the likes of Audrey<br />

Hepburn and Coco Chanel. It is famous for its decadent hot<br />

chocolate and its house special gâteau, the Mont-Blanc. The<br />

gilded décor makes you believe you’ve stepped back into la<br />

Belle Epoque. Or try the famous macarons from Ladurée. You<br />

can get cozy in the lavish tea room if it rains, but on a sunny<br />

day, order your macarons à emporter, add a great book, and<br />

head to a verdant park. Suggestions: the quiet garden behind<br />

Notre Dame Cathedral, the Jardin des Tuileries, or the<br />

Jardin du Luxembourg.<br />

* Goûter Tip: Cafés, gardens and park benches can also be<br />

fun and informal places to try out your French language skills.<br />

Don’t be shy!<br />

Cuisine bourgeoise<br />

Enjoy the weather and the sights by packing a lunch and having<br />

a pique-nique. Any garden will provide an agreeable setting,<br />

but we like the Champ de Mars, facing the Eiffel Tower, the<br />

scenic Canal Saint Martin or any bench along the Seine. A<br />

corner brasserie is also great for an outdoor lunch of a melted<br />

goat cheese salad, savory crepes or a steak frites.<br />

For dinner, we like these restaurants for outstanding,<br />

traditional French food and wine: Chez Georges is a vieille<br />

France-style, cozy bistro near the Bourse that serves delicious<br />

cuisine bourgeoisie (comfort food). For more glamour, try La<br />

Fontaine Gaillon, owned by Gérard Depardieu. The food and<br />

wine are decadent, and it offers a magical terrasse. Finally,<br />

Le Grand Colbert is the fabulous restaurant where Diane<br />

Keaton and Jack Nicholson dined in the film Something’s<br />

Gotta Give. Its star power plus delicious brasserie-style fare<br />

make for a memorable meal.<br />

* Dining Tip: Don’t be a disappointed walk-in, turned away or<br />

sitting near the kitchen door! Most fine dining requires a reservation,<br />

which can be done well in advance, often via the Internet. Par<br />

example: http://www.legrandcolbert.fr (whose site has English and<br />

French portals.)<br />

La culture Française<br />

One of the main reasons we love Paris is its culture and<br />

museums. You can’t miss le Louvre and le Musée d’Orsay.<br />

Also plan a visit to le Centre Pompidou (try the Georges<br />

restaurant for its panoramic view), le Musée Rodin, and le<br />

Grand Palais . . .<br />

Other treasures that are off the beaten path but just as<br />

impressive, and possibly more charming include: le Musée de<br />

la Mode et du Textile (the museum of fashion and textiles),<br />

right next to the Louvre; Musée Nissim de Camondo, a<br />

sumptuous private home from the early twentieth century;<br />

the impressive Opéra Garnier, which is open during the<br />

day; le Musée du Quai Branly, featuring indigenous art<br />

and culture from Africa, Asia, Oceania, and the Americas;<br />

le Musée Jacquemart-André, which showcases the private<br />

art collection of Édouard André and Nélie Jacquemart, and<br />

houses a charming restaurant; le Petit Palais with its free,<br />

gem of an exhibit and ‘secret’ café with a lovely terrasse, and<br />

l’Institut du Monde Arabe. Finally, there is l’Espace Dali,<br />

concealed at the top of Montmartre, where you can enjoy<br />

the view, la Place du Tertre with its plein air painters, and<br />

the delightful cobblestone streets surrounding it!<br />

* Culture Tip: Saturday, May 14 th is the Nuit des Musées<br />

(Night of the Museums): Museums are open and free from<br />

6pm until midnight.<br />

PHYTO Magazine | Spring 2011 15


n <strong>Phyto</strong>Travel n<br />

16 PHYTO Magazine | Spring 2011<br />

Shopping<br />

As Paris is a world fashion capital, you’ll adore all the shopping<br />

it offers. The Marais is full of little vintage boutique gems, and<br />

is a charming neighborhood to explore.<br />

For chic, high-end shopping, head to the Rue Saint Honoré<br />

and the Place Vendôme, home to luxury boutiques such as<br />

Cartier and Chanel. From there, head to the Rue du Boulevard<br />

Saint Honoré for more luxe; you’ll find one of two exclusive<br />

Caron boutiques.<br />

To experience the Parisian equivalent of a department store,<br />

head to the Boulevard Haussmann and stop by le Printemps<br />

and les Galeries Lafayette.<br />

Finally, it’s off to the inevitable Champs Elysées, where you’ll a<br />

dream world of shopping and restaurants. Stroll the boulevard<br />

toward la Place de la Concorde to savor the Grand and Petit<br />

Palais, the landmark Pont Alexandre III and la Place de la<br />

Concorde’s famed monuments, including its fountains and the<br />

Obelisk of Luxor, and the Jardin des Tuileries.<br />

* Beauty Tip: Stop by the Caron boutique located at 34, Avenue<br />

Montaigne, right off the Champs Elysées; book a haircut and<br />

treatment at the Patrick Alès salon, located behind the Grand<br />

Palais: http://www.beautecoiffurepatrickales.com/contact.<br />

Plan a Day Trip<br />

While it is doubtful that you would ever tire of Paris, it’s nice<br />

to get away from the bustle for a day in order to gain a deeper<br />

understanding of French culture.<br />

Les Puces de Vanves, one of the largest antique flea markets in<br />

Paris, is located on the outskirts of the city. It is a great place to<br />

spend a morning or afternoon hunting for that singular trinket,<br />

gift or souvenir.<br />

Among France’s priceless treasures are its splendid castles; the<br />

Ile-de-France region is home to some of the most celebrated<br />

and historic examples. Accessible by train, within two hours<br />

of the city, visit the Palace of Versailles, the Vaux le Vicomte<br />

castle, the Fontainebleau castle.<br />

If you yearn for even more gorgeous gardens, visit Monet’s<br />

Giverny. If you visit Musée de l’Orangerie on le Place de la<br />

Concorde before your trip, you’ll delight in Giverny’s quiet<br />

splendor even more.<br />

And then? It’s back to Paris, the ancient city that never grows old.<br />

* Travel Tip: For detailed instructions in English for getting around<br />

the city and day excursions to Versailles and Fontainebleau, visit:<br />

http://parisbytrain.com.


PHYTO Magazine | Spring 2011<br />

17


n <strong>Phyto</strong>Specific n<br />

Q. I’ve been relaxing my hair with a lye-based relaxer<br />

product for years. Can I use the <strong>Phyto</strong>Specific relaxer<br />

for my next re-touch? I have medium length hair<br />

that grows out tightly coiled. I usually have my hair<br />

relaxed at the salon.<br />

A. The <strong>Phyto</strong>Specific relaxer is a revolutionary egg and plant<br />

based (soy and shiitake mushroom extract) non-lye hair<br />

relaxer system that permanently and gently relaxes all curly<br />

textures. Our relaxer is compatible with most lye and non–lye<br />

based relaxers. However, have your stylist check the active<br />

ingredients in your current hair relaxer before using.<br />

You can use the <strong>Phyto</strong>Specific relaxer for your re-touch if<br />

the active ingredient is not ammonium thioglycolate. I do<br />

however encourage your stylist to perform a strand test before<br />

he/she attempts a complete retouch application. Welcome to<br />

the world of plant-based beauty care!<br />

18 PHYTO Magazine | Spring 2011<br />

Ron’s Corner<br />

Our <strong>Phyto</strong>Specific go-to guy, Ron Williams,<br />

shares some of the most frequently asked<br />

questions (and answers!) about curly, frizzy<br />

and relaxed hair. You can also find Ron<br />

tending to clients at <strong>Phyto</strong> Universe in NYC.


Q. Can I relax my hair with the <strong>Phyto</strong>Specific relaxer<br />

and color my hair the same day?<br />

A. Sure you can! However, we only recommend that you use<br />

semi-permanent hair color. We do not recommend that you<br />

use demi or permanent hair color the same day you relax<br />

your hair as to these products may cause breakage and/or<br />

excess dehydration. You can however wait one week with<br />

one shampoo and then color your hair with these products.<br />

Please note that our product is not compatible with any<br />

henna hair color product.<br />

Q. Help! During the winter months my curly textured<br />

hair becomes very dry and I notice more breakage.<br />

My hair also does not feel soft and styling becomes<br />

a hassle. What products in the <strong>Phyto</strong>Specific line<br />

should I use?<br />

A. This is a common problem for curly textured hair. First,<br />

most curly, textured hair is dry naturally and the winter<br />

months tend to make this hair type ultra-dry. Hair feels<br />

rough, lacks sheen, and is prone to breakage therefore<br />

styling becomes a task. I recommend that you increase<br />

the hydration and nourishment levels in your hair. Begin<br />

your hair care regimen with our pre-Shampoo Revitalizing<br />

Treatment Oil, shampoo with our Intense Nutrition<br />

Shampoo and follow with Intense Nutrition Mask. To<br />

replenish moisture and aide in detangling use Integral<br />

Hydrating Mist and for daily styling try a dime size amount<br />

of our Nourishing Styling Crème with Shea Butter. Use this<br />

product daily and you should notice a marked decrease in<br />

breakage and increase softness. Enjoy!<br />

PHYTO Magazine | Spring 2011 19


n <strong>Phyto</strong>Style n<br />

Good Enough To Eat<br />

HAiR COLOR AND ART DiRECTiON:<br />

Jenna Rabideau<br />

HAiR STYLiNG: Erik St. Don<br />

MAkEuP: Amy Jo Duncan<br />

PHOTOGRAPHY: TJ Rogers<br />

20 PHYTO Magazine | Spring 2011<br />

The Dessert Collection from Jenna Rabideau of Halo<br />

Salon and Color Lab in Fort Worth, TX was inspired<br />

by a classic French pastry shop using Subtil professional<br />

hair color. Ethereal backgrounds are reminiscent<br />

of spun sugar or dessert cups.<br />

Meringue<br />

“My team and I were trying to create<br />

the texture of meringue using warm<br />

shades of blonde coupled with a<br />

beautiful swirling up-style. -Jenna Rabideau<br />

Get the look!<br />

Color:<br />

• Start with very faded out whitish blonde ends and<br />

about 2 inches of level 7 new growth.<br />

• Section off the top of the head. Use Subtil Shine Paste<br />

Lightener with 30 volume as a highlight and 8.30 with 10<br />

volume. Alternate formulas by slicing panels diagonally<br />

through the top section.<br />

• Use 9.13 on the new growth with 20 volume and add a<br />

1 inch ribbon of yellow to the mixture and pull it through<br />

to the ends.<br />

• Processing time: 35 minutes.<br />

Styling:<br />

• Spray a generous amount of <strong>Phyto</strong>volume Actif to<br />

towel dried hair and comb through.<br />

• Apply one pump of <strong>Phyto</strong>lisse Shine Serum. Power dry<br />

the hair until 80% dry.<br />

• Section hair into 5 sections. Using a medium sized<br />

round brush, dry each section rolling hair to the base.<br />

• When dry, remove brush and re-roll around fingers and<br />

secure with clip to cool. Move on to next section and<br />

repeat until all hair is rolled and secured.<br />

• Use an iron to create wave in fringe area.<br />

• Release all hair and brush into place.<br />

• Divide hair into 7 or 8 equal sized ponytails.<br />

• Roll each section around fingers and secure to nape<br />

with bobby pins.<br />

• Finish with <strong>Phyto</strong> Professional Workable Holding Spray.


Black Forest Cake<br />

Get the look!<br />

Color:<br />

• Use Subtil Color Gelee in Dark Chestnut with<br />

Subtil Developer from the roots to about 4 inches<br />

from the ends.<br />

• Use Subtil powder lightener with 40 volume on<br />

the bottom 4 inches to lift to a dark yellow.<br />

• Shampoo hair and then mix rouge reflects<br />

6.66 with 7.60 with 5 inches of basic red with 10<br />

volume and tone ends of hair for about 15 minutes<br />

to give it that vibrant cherry red.<br />

Styling:<br />

• Apply a dollop of <strong>Phyto</strong> Professional Wet Styling<br />

Gel cocktailed with a pump of <strong>Phyto</strong>lisse Shine<br />

Serum to towel dried hair from roots to ends.<br />

• Power dry hair to 80% dry.<br />

• Section hair into 4 or 5 sections.<br />

• Beginning in back, using a larger sized brush,<br />

round brush hair until dry.<br />

• Complete all sections. Finish hair with <strong>Phyto</strong><br />

Professional Shine Defining Wax.<br />

“We wanted to duplicate the<br />

rich dark chocolate of the<br />

dessert. Of course it wouldn’t<br />

be black forest cake without<br />

the cherry on top, or in this<br />

case on the bottom.<br />

-Jenna Rabideau<br />

PHYTO Magazine | Spring 2011<br />

21


22 PHYTO Magazine | Spring 2011<br />

Tiramisu<br />

“The beautiful coffee and cream colors and<br />

the way the hair is styled into looks like an<br />

individual little portion of tiramisu.<br />

-Jenna Rabideau<br />

Get the look!<br />

Color:<br />

•Section the top of her hair into a V shape with the<br />

point in the center of her forehead.<br />

• Use Subtil Shine Lightening Paste with 30<br />

volume in slices to trace the shape of the V.<br />

• Put a second row of slices directly behind the<br />

first and then slice Subtil Cream level 3 with 10<br />

volume directly behind that.<br />

• Use 6.7 with 10 volume all over.<br />

• Processing time: 35 minutes.<br />

Styling:<br />

• Spray a generous amount of <strong>Phyto</strong>volume Actif<br />

to towel dried hair and comb through.<br />

• Using a small round brush, dry hair with a lot of<br />

volume away from the face.<br />

• After the hair is dry, backcomb top and crown to<br />

desired height keeping in mind that the smoothing<br />

is going to take a little height away.<br />

• Using a soft bristle brush, smooth hair back,<br />

away from face. Once smooth, finish with <strong>Phyto</strong><br />

Professional Workable Holding Spray.


Red Velvet Cake<br />

“The Subtil rouge reflects were<br />

perfect here. The styling was<br />

meant to duplicate the texture of<br />

this timeless dessert.<br />

-Jenna Rabideau<br />

Get the look!<br />

Color:<br />

• The client started out with very faded level 7<br />

coppery hair with level 6 new growth. We used<br />

equal parts 6.64 and 6.66 with 10 volume from<br />

roots to ends.<br />

• Then free-handed 3.60 with 10 volume and<br />

lightener with 10 volume on top of the processing<br />

color to give it added depth and dimension.<br />

Styling:<br />

• Apply a dollop of <strong>Phyto</strong> Professional Intense<br />

Volume Mousse to damp hair beginning at ends<br />

and work your way to the scalp.<br />

• Follow with a small amount of <strong>Phyto</strong> Professional<br />

Glossing Creme to ends and work to mid-length.<br />

With blow dryer power dry, palming the scalp area<br />

for fullness.<br />

• Once the hair is 70 to 80% dry, section hair into<br />

4 or 5 sections.<br />

• Beginning in the back with a medium sized<br />

round brush, round brush hair until dry and hot.<br />

• When removing round brush, twist brush,<br />

corkscrewing the hair. Leave twisted and move on<br />

to the next section.<br />

• When all the hair is dry, use another small<br />

amount of <strong>Phyto</strong> Professional Glossing Creme to<br />

shake corkscrews loose and move hair into place<br />

with fingers.<br />

• Spray <strong>Phyto</strong> Professional Workable Holding<br />

Spray for a longer lasting shape.<br />

PHYTO Magazine | Spring 2011<br />

23


n <strong>Phyto</strong>Clips n<br />

Hot off the Press<br />

24 PHYTO Magazine | Spring 2011


In THE nExT ISSuE<br />

> <strong>Phyto</strong>kératine Press launch<br />

> New l’Espace <strong>Phyto</strong> openings<br />

> Subtil Color launch<br />

> New York Fashion Week<br />

We’ll be back soon<br />

with more news and views!<br />

PHYTO Magazine | Spring 2011 25


PHYTO (fee-toe)<br />

adj. Greek botanikos of herbs<br />

1. of or relating to plants or botany<br />

2. derived from plants<br />

Alès Group USA, Inc.<br />

60 E. 42nd St., 54th Fl. - New York, NY 10165<br />

www.phyto-usa.com - 1.800.55.PHYTO<br />

Alès Groupe Canada<br />

1255, rue Université, 16 e étage, suite 1600 - Montréal, Québec H3B 3B6<br />

www.phyto-canada.ca - 514.932.3636<br />

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