Preisliste Nr. 68 - iq media marketing
Preisliste Nr. 68 - iq media marketing
Preisliste Nr. 68 - iq media marketing
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Rate <strong>Preisliste</strong> Card <strong>Preisliste</strong> No. <strong>Nr</strong>. <strong>68</strong> <strong>68</strong><strong>Nr</strong>.<br />
6<br />
effective gültig ab January 01.01.2013 1, 2013<br />
gültig ab 01.01.2013<br />
All Substanz facts, no entscheidet. frills.<br />
Sub
www.<strong>iq</strong>m.de/handelsblatt
Rate card no. <strong>68</strong> – effective January 1, 2013<br />
4 Title profile<br />
All rates in €<br />
5<br />
Title profile<br />
The brand<br />
Handelsblatt is the key information medium for the<br />
business elite and therefore the leading national daily<br />
newspaper among top decision-makers (262,000<br />
management exe cutives according to the LAE 2012) in<br />
Germany.<br />
While retaining this status and building on its core expertise<br />
and values in terms of both content and format,<br />
Handelsblatt is now being relaunched as a next-generation<br />
medium.<br />
Handelsblatt is the first national business and financial<br />
newspaper in Germany that is published in the “Business<br />
Format” – a format that is highly acclaimed on the<br />
international stage. By pursuing this strategy, Handelsblatt<br />
is losing no time in responding to the fundamental<br />
changes in the way <strong>media</strong> are used and the changing<br />
information needs of decision-makers. Through the<br />
close-knit integration of the available <strong>media</strong> channels in<br />
the print, online and mobile segments, the Handelsblatt<br />
brand is meeting tomorrow’s information and <strong>media</strong><br />
utilisation preferences today.<br />
The centrepiece of this strategy is always the Handelsblatt<br />
brand with its expertise, its credibility and its<br />
no-frills reporting, ensuring that business leaders can<br />
access the information they need to make key decisions<br />
via the <strong>media</strong> channels and in the formats of their choice.<br />
Cross<strong>media</strong> integration, interactivity, convergence<br />
The newspaper, the Handelsblatt.com website, our new<br />
applications for iPhone and Blackberry, the digital newsletters<br />
have the same brand-specific look and feel,<br />
ensuring high-level cross<strong>media</strong> recognition. The content<br />
of the various <strong>media</strong> channels is coordinated in such a<br />
way that decision-makers can access the relevant information<br />
via all channels around the clock.<br />
Focus on factual reporting in all channels<br />
Content<br />
In terms of content, Handelsblatt will be faster, more<br />
flexible and more mobile – without compromising its<br />
reputation for dependable information. Whether it be<br />
the global development of financial markets and national<br />
economies, international trade agreements or<br />
national tax legislation – decision-makers need reliable<br />
information on a high number of external factors. In its<br />
expertly researched reports on future trends and new<br />
technologies, Handelsblatt supplies key insights on<br />
which to base successful decisions in constantly changing<br />
sectors and markets.<br />
Handelsblatt is a byword for up-to-the-minute information,<br />
reliable research, serious journalism and objectivity.<br />
The news is researched, analysed and placed in the<br />
relevant, often complex context. In future, even greater<br />
importance will be attached to background, commentary<br />
and analysis. With more than 35 correspondents<br />
worldwide, Handelsblatt operates one of the biggest<br />
networks of any German daily newspaper.<br />
Editorial concept<br />
The modern “Business Format” meets the highest<br />
standards in terms of mobility and fast information. The<br />
front page with its TITLE PAGE TOPIC provides the<br />
reader with a first compact overview of the content. The<br />
many “exclusive” reports underscore the character of<br />
These channels are fine-tuned to cater to the identified<br />
utilisation preferences for the various <strong>media</strong>. All crosslinks<br />
from print to online/mobile are visually highlighted<br />
to attract the attention of readers.<br />
the newspaper as a “fast” medium that is of central<br />
relevance to the news scene. With a full list of contents<br />
as well as a name and company index, Handelsblatt<br />
informs its readers up front about all the day's relevant<br />
news and events, providing decision-makers with their<br />
first fast information edge. The three main sections<br />
– “BUSINESS & POLITICS”, “COMPANIES & MARKETS”<br />
and “FINANCE & STOCK MARKETS” – are a byword for<br />
comprehensive background reporting. The opinion<br />
pages at the end of the sections feature editorials that<br />
adopt a clear-cut stance and provide a forum for a wide<br />
range of opinions – the ideal way to help readers form<br />
their own opinions. Numerous recognised columnists<br />
and experts of international renown like Friedrich Merz,<br />
Prof. Bert Rürup, Nouriel Roubini and Paul Krugman<br />
share their insights and, together with a diverse range of<br />
exclusive tools such as the “Handelsblatt Business<br />
Monitor”, underscore the USP of Handelsblatt as<br />
Germany's leading financial and business newspaper. At<br />
the end of the newspaper, “NAMES OF DAY” profiles the<br />
day’s key figures from the all the sections, while “BUSI-<br />
NESS LOUNGE” provides entertaining value added for<br />
decision-makers. The Friday edition additionally supplies<br />
useful tips and information for readers. The big frontpage<br />
story with its stylish visuals focusing on a varied<br />
mix of often unusual topics provides quality reading<br />
material for the weekend. The weekend edition also<br />
Circulation, IVW II/2012<br />
Paid circulation 138,039<br />
Subscription 81,415<br />
News stand 5,909<br />
Inflight copies 30,716<br />
comprises “CAREER” with job market and further<br />
education / MBAs – as well as the “PROPERTY” and<br />
“LITERATURE” sections and “ART MARKET” on two<br />
double pages with reports on market trends and background<br />
analysis. Handelsblatt is now published in the<br />
modern, compact and extremely reader-friendly “Business<br />
Format”. The layout is based on the double-page<br />
concept, merging visuals and content to form a clearly<br />
structured whole. The magazine look and feel is additionally<br />
supported by the back stitching and makes for<br />
even greater reader friendliness. The content is geared<br />
towards a combination of updated news and in-depth<br />
background reporting. With its stitched “Business<br />
Format”, Handelsblatt is no longer bound by the classic<br />
conventions of newspaper sections, enabling the editorial<br />
team to react even more effectively to changing<br />
situations and to extend its reporting on specific themes<br />
depending on key topics in the news. This underlines the<br />
character of Handelsblatt as a quality newspaper; the<br />
content and visuals underscore its status as market<br />
leader, a core medium with a first-rate readership and a<br />
target group that has the decisive edge when it comes<br />
to innovative drive and the willingness to invest.<br />
Decision-makers according to<br />
occupation / composition in %<br />
HB<br />
FAZ<br />
SZ<br />
Welt<br />
FTD<br />
14.5 72.5 8.4 4.6<br />
10.1 63.7 18.0 8.6<br />
13.5 65.0 13.5 8.1<br />
17.6 58.8 13.7 9.9<br />
7.7 74.4 9.4 7.7<br />
Self-employed Management executives<br />
Independent<br />
professionals<br />
Civil servants<br />
Source: LAE 2012, Decision-makers total
Rate card no. <strong>68</strong> – effective January 1, 2013<br />
6 Publisher details<br />
All rates in €<br />
7<br />
Publisher‘s address<br />
Handelsblatt GmbH<br />
Kasernenstraße 67<br />
D - 40213 Düsseldorf<br />
Address <strong>iq</strong> <strong>media</strong> <strong>marketing</strong> gmbh<br />
<strong>iq</strong> <strong>media</strong> <strong>marketing</strong> gmbh<br />
A division of the Handelsblatt publishing group<br />
P.O. Box 102663<br />
D - 40017 Düsseldorf<br />
Contact for advertising sales<br />
International sales<br />
Phone +49 211 . 887 -13 32<br />
Fax +49 211 . 887 - 97 13 32<br />
E-Mail international@<strong>iq</strong>m.de<br />
ZIS-Nummer 101739<br />
Frequency<br />
each trading day (Monday – Friday)<br />
Terms of payment<br />
14 days within date of invoice net, 2% discount for<br />
advance payment or bank debit<br />
Bank account<br />
Commerzbank AG, Düsseldorf<br />
Account no. 211 920 100<br />
Bankcode 300 800 00<br />
IBAN DE53 3008 0000 0211 9201 00<br />
Swift Code DRES DE FF 300<br />
Closing dates, copy and<br />
cancellation deadlines<br />
Daily sections: 3 working days prior to publication.<br />
Special supplements: 7 working days prior to publication<br />
The publisher reserves the right not to publish an ad.<br />
Discounts<br />
Gross discount scales<br />
more than 100,000 € 3 %<br />
more than 250,000 € 5 %<br />
more than 450,000 € 7 %<br />
more than 600,000 € 10 %<br />
Business-Format (Tabloid)<br />
Type area 249 mm x 371 mm<br />
Text- and ad columns<br />
1-col. 47.0 mm<br />
2-col. 97.5 mm<br />
3-col. 148.0 mm<br />
4-col. 198.5 mm<br />
5-col. 249.0 mm
Rate card no. <strong>68</strong> – effective January 1, 2013<br />
8 Standard rates and formats<br />
All rates in €<br />
9<br />
1/1 page<br />
1<br />
3<br />
1/2 page horizontal<br />
5<br />
1/3 page horizontal<br />
7<br />
1/4 page horizontal<br />
Flyer in editorial section 2-col.<br />
Magazine format<br />
1/2 page solus<br />
1/3 page solus<br />
1/4 page solus<br />
9 10<br />
2<br />
4<br />
6<br />
8<br />
Flyer in editorial section 1-col.<br />
Basic sizes<br />
Flyer in editorial section: 2 column flyer possible<br />
Gutter bleed: No surcharge, volume does not count for discount<br />
Special sizes<br />
Additional special formats and prices on request<br />
Type area<br />
w x h in mm<br />
Rates<br />
b/w and 4c<br />
1 1/1 page 249 x 371 51,600 €<br />
2 Magazine format 198.5 x 270 32,600 €<br />
3 1/2 page horizontal 249 x 186 28,300 €<br />
4 1/2 page solus 198.5 x 231 28,300 €<br />
5 1/3 page horizontal 249 x 124 21,600 €<br />
6 1/3 page solus 148 x 207 21,600 €<br />
7 1/4 page horizontal 249 x 93 18,500 €<br />
8 1/4 page solus 148 x 157 18,500 €<br />
9 Flyer in editorial section (2 column) 97.5 x 100 16,800 €<br />
10 Flyer in editorial section (1 column) 47 x 100 8,400 €<br />
2/1 Panorama<br />
Strip, full height<br />
Checkerboard ad<br />
Center page<br />
Sandwich ad<br />
L-ad<br />
Fire place<br />
Pillar ad<br />
J-ad<br />
Panorama ad<br />
Big island ad<br />
Satellite ad
Rate card no. <strong>68</strong> – effective January 1, 2013<br />
10 Premium position prior 1st section<br />
All rates in €<br />
11<br />
1<br />
2/1 page panorama<br />
Magazine format<br />
7<br />
4<br />
2 x 1/4 page panorama<br />
12<br />
10<br />
1/4 page horizontal<br />
Flip Ad / Title page<br />
2<br />
Center page<br />
5<br />
1/2 page horizontal<br />
8<br />
1/3 page horizontal<br />
1/4 page solus<br />
Section ear-pieces<br />
11<br />
13<br />
1/1 page<br />
1/2 page solus<br />
1/3 page solus<br />
14<br />
14<br />
C4 Belt<br />
3<br />
6<br />
9<br />
Premius position: rates and formats<br />
Type area<br />
w x h in mm<br />
Rates<br />
b/w and 4c<br />
12 Titel Flip Ad 74 x 74 13,500 €<br />
1 Page 2 + 3 Opening spread / 2/1 Panorama 528 x 371 123,800 €<br />
3 Cover 2, Friday 1/1 page 249 x 371 61,900 €<br />
3<br />
1/1 page 249 x 371 61,900 €<br />
4 Magazine format 198.5 x 270 39,100 €<br />
5 1/2 page horizontal 249 x 186 34,000 €<br />
6 1/2 page solus 198.5 x 231 34,000 €<br />
Before the<br />
7 2 x 1/4 Panorama 528 x 93 44,200 €<br />
1st section<br />
8 1/3 page horizontal 249 x 124 26,000 €<br />
9 1/3 page solus 148 x 207 26,000 €<br />
10 1/4 page horizontal 249 x 93 22,100 €<br />
11 1/4 page solus 148 x 157 22,100 €<br />
2<br />
13<br />
In the<br />
1st section<br />
Center page 326 x 371 79,400 €<br />
Ressort Kopf 97.5 x 38 4,000 €<br />
7 Ressort opener 2 x 1/4 Panorama 528 x 93 44,200 €<br />
11 1/4 page solus 148 x 157 22,100 €<br />
1 Centre of<br />
Center spread 528 x 371 123,800 €<br />
2<br />
the newspaper<br />
Center page 326 x 371 79,400 €<br />
14 Cover 4 Belt 249 x 30 9,400 €<br />
Gutter bleed: No surcharge, volume does not count for discount.
Rate card no. <strong>68</strong> – effective January 1, 2013<br />
12 Private Investment<br />
“Karriere” (Career)<br />
All rates in €<br />
13<br />
Fixed formats in the "Private Investment" section<br />
A<br />
B<br />
Derivatives/Certificates/ETFs<br />
Non-solus position<br />
Financial basic rates 7,00 €<br />
Securities and sales prospectus 1 1,90 €<br />
Mandatory ads 1 2,20 €<br />
Type area<br />
w x h in mm<br />
Type area<br />
w x h in mm<br />
Rates<br />
b/w and 4c<br />
Fixed format DAX 30 148 x 136 13,400 €<br />
Ranking ad on request<br />
Fixed format Commodities<br />
Exchange<br />
97.5 x 105 7,000 €<br />
C Portfolio island 249 x 75 14,900 €<br />
Rates<br />
b/w and 4c<br />
1 1/1 page 249 x 371 38,800 €<br />
2 3/5 page vertical 148 x 371 25,200 €<br />
3 Magazine format 198.5 x 270 24,300 €<br />
4 1/2 page horizontal 249 x 186 21,300 €<br />
5 1/2 page solus 198.5 x 231 21,300 €<br />
6 2/5 page vertical 97.5 x 371 19,700 €<br />
7 1/3 page horizontal 249 x 124 19,000 €<br />
8 1/3 page solus 148 x 207 19,000 €<br />
9 1/4 page horizontal 249 x 93 16,700 €<br />
10 1/4 page solus 148 x 157 16,700 €<br />
1) not eligible for discounts<br />
Position<br />
Best possible, preferably finance section, cannot be<br />
guaranteed<br />
Career section in Handelsblatt –<br />
weekly on Fridays<br />
The career section targets top decision-makers,<br />
management executives and specialists. The editorial<br />
covers topics from the working environment as well as<br />
profiles of entrepreneurs as well as on MBA topics.<br />
Solus position for personal image and further education advertisements<br />
within the editorial sections “Karriere” (career) and “Namen des Tages” (The day's key players)<br />
Format Width x Height Rates b/w and 4c in €<br />
1/1 page 249 mm x 371 mm 20,200 €<br />
Magazin format 198.5 mm x 270 mm 12,800 €<br />
1/2 page horiz. 249 mm x 186 mm 11,100 €<br />
1/2 page corner ad 198.5 mm x 231 mm 11,100 €<br />
1/3 Seite horiz. 249 mm x 124 mm 8,400 €<br />
1/3 page corner ad 148 mm x 207 mm 8,400 €<br />
1/4 Seite horiz. 249 mm x 93 mm 7,300 €<br />
1/4 page corner ad 148 mm x 157 mm 7,300 €<br />
Premium and special positioning please refer to page 10 – 12<br />
Booking deadline on Fridays of the previous week, 4 pm
Rate card no. <strong>68</strong> – effective January 1, 2013<br />
14 WELTKUNST Handelsblatt Edition<br />
All rates in €<br />
15<br />
WELTKUNST Handelsblatt Edition – The magazine for art and style in Handelsblatt<br />
The monthly<br />
WELTKUNST is the<br />
baseline medium for<br />
art investors in<br />
Germany and the<br />
leading magazine<br />
for the art market. It<br />
is the home of all<br />
art collectors and all<br />
those interested in<br />
art, featuring an<br />
exclusive theme mix<br />
that caters to the<br />
interest of readers<br />
in attractive objets<br />
d’art and the good things in life. The Handelsblatt<br />
“WELTKUNST Edition” is scheduled for launch in<br />
March 2013 as a new high-circulation magazine platform;<br />
it will take its cue from the basic structure of<br />
WELTKUNST, but the editorial mix will focus even<br />
Basic rates<br />
Format Rates s/w + 4c<br />
2/1 page 45,000 €<br />
1/1 page 24,000 €<br />
1/2 page vertical 14,400 €<br />
1/2 page horizontal 14,400 €<br />
1/3 page vertical 9,800 €<br />
1/4 page vertical 8,400 €<br />
1/4 page horizontal 8,400 €<br />
Contact<br />
Kunst und Stil im<br />
N<br />
Günther Uecker: Was mich zum Maler machte<br />
º 1 Oktober 2012 Seit 1930<br />
Fälscher Die Jugendsünden des Wolfgang Joop Fine Art Zurich Das Comeback einer Kunstmesse<br />
Farbenrausch Warum uns die Expressionisten so lieb und teuer sind<br />
<strong>iq</strong> <strong>media</strong> <strong>marketing</strong> gmbh<br />
Bettina Goedert<br />
Phone +49 211 . 887 – 13 36<br />
E-mail international@<strong>iq</strong>m.de<br />
more strongly on style topics. The Handelsblatt “WELT-<br />
KUNST Edition” takes readers on a journey through the<br />
scintillating world of international art, style and design,<br />
providing exclusive insights into this fascinating scene.<br />
It tells readers what is being collected and sold and<br />
outlines the latest trends and investments complete<br />
with “insider tips”. The modern, extravagant layout<br />
combines style sections penned by recognised experts<br />
and big photo spreads, reports and profiles of leading<br />
figures in the international art world. The magazine<br />
features an ideal mix of art, fashion, style and design.<br />
Four times a year, the Handelsblatt “WELTKUNST<br />
Edition” will serve as a new magazine for Germany's<br />
top decision-makers and high-end consumers, catering<br />
to their to their interest in things of beauty, investment<br />
and their luxury consumer tastes, all backed up the<br />
highest standard of journalism. The Handelsblatt<br />
“WELTKUNST Edition” will be a core medium for<br />
anyone who loves – and invests in – things of beauty.<br />
Premium rates<br />
Format Rates s/w + 4c<br />
Opening Spread (C2 + p.3) 55,400 €<br />
C2, Inside back cover, Outside back cover 29,500 €<br />
1st doublepage 50,000 €<br />
1st left full page 29,500 €<br />
1st right full page 29,500 €<br />
Publication dates 2013<br />
Publication dates Booking deadline Material deadline<br />
21.03.2013 26.02.2013 28.02.2013<br />
25.04.2013 02.04.2013 04.04.2013<br />
24.10.2013 30.09.2013 02.10.2013<br />
21.11.2013 28.10.2013 30.10.2013<br />
Advantages for advertisers – the Handelsblatt “WELTKUNST Edition” …<br />
… is Germany’s highest-coverage magazine for the art<br />
market and a byword for quality journalism.<br />
… ideally supplements the “occupational themes” of<br />
business and politics for readers who are also keen<br />
investors and high-spending consumers.<br />
A look inside the magazine<br />
… is credible and authentic, because art has been<br />
firmly rooted in the Handelsblatt DNA for many years.<br />
… appeals to the private interests of Germany’s top<br />
decision-makers – high-end consumers with discerning<br />
tastes, high incomes and high-level assets.
Rate card no. <strong>68</strong> – effective January 1, 2013<br />
16 Technical data<br />
All rates in €<br />
17<br />
Handelsblatt Data format<br />
File types<br />
We prefer PDF/X-1a, PDF/X-3-data<br />
Resolution<br />
200 dpi for grey-scale / color images<br />
Screen<br />
40 L/cm<br />
Fonts<br />
Fonts and lines must have a line width of at least<br />
0.18 mm (equivalent to 0.5 point). Caution is advised<br />
with the use of serif-based fonts.<br />
Profil<br />
ISONewspapier26v4.<br />
Data delivery<br />
Accompanying documents<br />
For all ads booked for Handelsblatt, we require at least<br />
1 newspaper-compatible colour or position sample<br />
for reference purposes (by the copy/artwork deadline at<br />
the latest).<br />
If a binding newspaper-compatible proof is not supplied,<br />
the client has no recourse of complaint.<br />
b&w and colour ads<br />
Tonal range<br />
Light tone: 0 %, first printable tone: 5 %, drawing depth:<br />
85 %<br />
4c ads<br />
Coverage<br />
Total coverage in 4c overprint mode max. 240 %. These<br />
data are taken from the “Technical Guidelines for Four-<br />
Colour Reproduction on Newsprint Paper” published by<br />
the German Printing Federation. We will be happy to<br />
send you detailed information on request.<br />
Online<br />
You can find all the relevant information<br />
for digital ad acceptance at<br />
www.<strong>iq</strong>m.de/anzeigeneingang<br />
Quickcut<br />
As PDF to<br />
www.quickcut.com.au/german/pagestore-full-asp<br />
Advertisement upload<br />
www.<strong>iq</strong>m.de/anzeigeneingang<br />
E-Mail<br />
handelsblatt@anzeigeneingang.de<br />
Data <strong>media</strong><br />
CD, DVD<br />
Please send data <strong>media</strong> together with<br />
binding colour proof to:<br />
Mediengruppe Main-Post GmbH,<br />
Digitale Vorstufe Handelsblatt<br />
Berner Straße 2, 97084 Würzburg<br />
Colours/Duplex<br />
4c colours<br />
Four-colour ads must not contain any spot colours<br />
(full-tone colours) but only the process colours cyan,<br />
magenta, yellow and black.<br />
Spot colours<br />
Spot colours are generated using the process colours<br />
cyan, magenta, yellow and black.<br />
Colour names<br />
The ad must contain the colour booked in the order.<br />
Please do not use any colour names like “Client Blue” but<br />
base your designations on the HKS or Pantone fans.<br />
Pantone colour names with the suffix “C” cannot be used<br />
with newsprint. We recommend colour models in Pantone<br />
series “U” for visual colour impression.<br />
Duplex<br />
Please create duplex images in a 4c version (process<br />
colours), specifying the special colour to be simulated.<br />
Contact<br />
For international advertising clients<br />
Mr. Gunreben<br />
Phone +49 931 - 6001 - 766<br />
E-mail handelsblatt@anzeigeneingang.de<br />
Printing process:<br />
Newspaper offset<br />
Attention:<br />
In the newspaper offset printing process, you must allow<br />
for a tonal value gain of approx. 30% based on 40% area<br />
coverage.
Rate card no. <strong>68</strong> – effective January 1, 2013<br />
18 Loose inserts – rates and formats<br />
All rates in €<br />
19<br />
General information<br />
Inserts are printed materials loosely inserted in the<br />
newspaper.<br />
Insertion options<br />
Total national circulation, circulation split possible from<br />
minimum 20,000 copies<br />
Format<br />
Minimum format<br />
105 mm w x 148 mm h<br />
Maximum format<br />
260 mm w x 385 mm h<br />
Fold on the longitudinal side.<br />
Paper weight<br />
Single sheets or multi-page inserts with DIN A6 or DIN<br />
A4 must have a grammage of at least 120g/m² .<br />
Technical processing<br />
Properties and packaging of the inserts are based on<br />
the “Guidelines for the Properties of Third-Party<br />
Inserts” published by the German Printing Federation<br />
(German-language copy on request).<br />
Special formats by arrangement only.<br />
Order deadlines<br />
Insertion order<br />
at least 4 weeks prior to the publication date<br />
Cancellation deadline<br />
10 working days prior to the publication date<br />
Delivery<br />
7 working days in advance at the earliest, latest 3 working<br />
days prior to publication.<br />
Delivery addresses<br />
Neu-Isenburg<br />
Druck- und Verlagshaus Frankfurt am Main GmbH<br />
Versandabteilung<br />
Rathenaustrasse 29<br />
63263 Neu-Isenburg<br />
Tel. +49 6102 - 292 - 151<br />
Essen-Kettwig<br />
Axel Springer AG<br />
Versandabteilung<br />
Am Teelbruch 100<br />
45219 Essen<br />
Tel. +49 2054 - 10 13 47<br />
Berlin-Spandau<br />
Axel Springer AG<br />
Versandabteilung<br />
Brunsbütteler Damm 156 – 172<br />
13581 Berlin<br />
Tel. +49 30 - 25917 - 42 09<br />
Order placement<br />
A model (5 copies) must be submitted when the order is<br />
placed. The order is only binding on the publisher following<br />
submission and approval of a model of the insert.<br />
Rates<br />
Weight in g Rate per 1,000 copies<br />
up to 15 120 €<br />
up to 20 126 €<br />
up to 25 132 €<br />
up to 30 138 €<br />
up to 35 144 €<br />
up to 40 150 €<br />
up to 45 156 €<br />
up to 50<br />
Other weights on request.<br />
162 €<br />
All rates include postage for loose inserts. Postage fees<br />
for press-like products on request.<br />
Other conditions<br />
The General Terms and Conditions of Business as listed in<br />
the rate card apply. Liability of the publisher is limited to<br />
the net price for insertion. The publisher does not guarantee<br />
insertion on specific days and is not liable for loss of<br />
individual inserts during distribution.<br />
Loose inserts used by more than one advertiser are only<br />
available by special arrangement. These inserts are<br />
subject to surcharge of 50 % on the basic rate.
Rate card no. <strong>68</strong> – effective January 1, 2013<br />
20 Specials 2013<br />
All rates in €<br />
21<br />
Special Topics Handelsblatt 2013<br />
January<br />
17.01 Trade Fairs<br />
28.01 Energy + Environment<br />
30.01 Funds professional<br />
February<br />
06.02 Derivatives<br />
14.02 Poland<br />
22.02 Further education / MBA<br />
27.02 Partner for SME´s<br />
26.02 Mutual saving banks<br />
28.02 Trade Fairs<br />
March<br />
05.03 CeBit<br />
06.03 Private Provision<br />
07.03 Substainable mobility<br />
08.03 MBA<br />
11.03 Fleet management<br />
13.03 Financing of SME´s<br />
14.03 Germany's best service provider<br />
18.03 Flanders<br />
19.03 E-Commerce<br />
20.03 Debt chasing<br />
21.03 Trade Fairs<br />
21.03 CFDs<br />
22.03 Further education /MBA<br />
25.03 Watches / Luxury<br />
26.03 Cloud computing<br />
26.03 Serbia<br />
27.03 Derivatives<br />
April<br />
02.04 Wallonia<br />
03.04 Asset-Management<br />
08.04 Hanover Fair<br />
09.04 CSR<br />
11.04 Consulting<br />
15.04 Partner for SME´s<br />
16.04 Business Fashion<br />
17.04 Business travel + Frequent flyers<br />
18.04 Trade Fairs<br />
19.04 Successful investment (Invest 2013)<br />
22.04 Environmental technology<br />
23.04 Leasing<br />
26.04 Further education / MBA<br />
May<br />
07.05 Russia<br />
08.05 Financing of SME´s<br />
10.05 Turkey<br />
14.05 ETF / Investment funds<br />
21.05 Loan insurance<br />
22.05 Ukraine<br />
23.05 Trade Fairs<br />
23.05 Cloud computing<br />
31.05 Further education / MBA<br />
June<br />
04.06 Logistics<br />
05.06 Derivatives<br />
13.06 Partner for SME´s<br />
17.06 Slovakia<br />
18.06 Sustainability<br />
(renewable energy+ energy efficiency)<br />
27.06 Trade Fairs<br />
28.06 Further education / MBA<br />
July<br />
01.07 Croatia<br />
26.07 Further education / MBA<br />
August<br />
27.08 Bulgaria<br />
28.08 Re-insurance<br />
29.08 Trade Fairs<br />
30.08 Further education / MBA<br />
September<br />
04.09 Commodities / Precious metals<br />
05.09 Partner for SME´s<br />
09.09 Debt chasing<br />
10.09 Czech Republic<br />
11.09 IAA (International Automotive Fair)<br />
12.09 Investment counselling<br />
13.09 Culture sponsoring<br />
17.09 Energy + Environment<br />
18.09 Substainable Investments<br />
19.09 Trade Fairs<br />
19.09 Franchising<br />
23.09 Financing of SME´s<br />
24.09 Derivatives<br />
25.09 Hungary<br />
25.09 Cloud computing<br />
26.09 ETF / Investment funds<br />
27.09 Further education / MBA<br />
30.09 Cost of investments<br />
October<br />
01.10 Business travel + Frequent flyers<br />
02.10 Risk management<br />
04.10 Expo-Real<br />
07.10 Industrial, vehicle and legal insurance<br />
09.10 Promotional institutions<br />
15.10 Business fashion<br />
15.10 Belarus<br />
16.10 Leasing<br />
17.10 Fleet management<br />
17.10 Trade Fairs<br />
18.10. Real Estate for Investors<br />
18.10 MBA<br />
21.10 Romania<br />
22.10 IT & Business<br />
24.10 Partner for SME´s<br />
25.10 Further education / MBA<br />
28.10 E-Mobility<br />
November<br />
06.11 Private banking<br />
07.11 Austria<br />
12.11 Derivatives<br />
13.11 Export / Foreign trade<br />
14.11 Financing of SME´s<br />
15.11 Corporate Health Award<br />
18.11 Consulting / BDU<br />
19.11 Asset Management<br />
20.11 Medical technology<br />
21.11 Private health insurance<br />
21.11 Cloud computing<br />
25.11 CSR<br />
26.11 Watches / Luxury<br />
28.11 Trade Fairs<br />
29.11 Further education / MBA<br />
December<br />
02.12 Banking technology / IT<br />
04.12 Depot 2014<br />
12.12 Partner for SME´s
Rate card no. <strong>68</strong> – effective January 1, 2013<br />
22 Handelsblatt Online & Handelsblatt Mobil<br />
All rates in €<br />
23<br />
Page Impressions 63.2 Mio. 1<br />
Visits 15.3 Mio. 1<br />
Un<strong>iq</strong>ue User 2.2 Mio. 2<br />
1) IVW average per month 1st half 2012<br />
2) AGOF internet facts 2012-07; average per month<br />
(May, June, July 2012)<br />
Advertising on Handelsblatt Online<br />
Handelsblatt Online offers a variety of innovative<br />
advertising possibilities and concepts. Of course all<br />
standard formats like Wallpaper, Superbanner, MPU<br />
and Skyscraper can be booked on handelsblatt.com.<br />
Handelsblatt Online<br />
Being in business is about making decisions – and<br />
Handelsblatt Online supplies users with the fast and<br />
accu rate business and financial information they need,<br />
making it the premier information resource on the<br />
Internet for decision -makers.<br />
The website is a multi<strong>media</strong> website, and all the information<br />
can also be readily accessed by mobile users.<br />
Handelsblatt Online users can also view daily updated<br />
news videos any time they want.<br />
Handelsblatt Online integrates new formas of Interaction<br />
with the user as well as between users, including<br />
blogs, user reviews of articles and a forum. Via the<br />
archive and the e-paper, Handelsblatt Online additionally<br />
provides access to all the contents of the printed<br />
newspaper.<br />
Homepage TakeOver,<br />
Flashbühne mit grafischer Hintergundumrandung<br />
Handelsblatt mobile –<br />
Mobile business and financial expertise for decision-makers<br />
Handelsblatt offers its readers a variety of thematic,<br />
technically optimized solutions for mobile use.<br />
Readers are kept informed 24/7 with the mobile website<br />
/ the iPhone and Blackberry app of Handelsblatt.<br />
Clearly structured layout means easier navigation<br />
through daily business and financial news<br />
Individual, exclusive, multi<strong>media</strong> – the Handelsblatt<br />
First iPad App provides readers with the most important,<br />
up-to-date news and interviews from<br />
Handelsblatt’s editorial team. Reach your target group<br />
in a very personal medium and place your advertising<br />
message in the environment made for decision-makers.<br />
With more than 2.7 million mobile page impressions<br />
Handelsblatt mobile is the perfect complement to print<br />
and online for your cross <strong>media</strong> communications<br />
strategy.<br />
1) IVW average September 2012 Mobilewebpage and inhouse
Rate card no. <strong>68</strong> – effective January 1, 2013<br />
24 International Representatives<br />
All rates in €<br />
25<br />
Australia<br />
Hogan Media<br />
John Byrne<br />
Unit 1 – 48 Kishorn Rd.<br />
Applecross, PO Box 849<br />
Canning Bridge, WA 6153<br />
Phone (+61) 893 15 92 23<br />
Fax (+61) 893 15 92 24<br />
E-mail john@hogan<strong>media</strong>.com.au<br />
Austria / Czech Republic / Croatia /<br />
Hungary / Slovenia / Slovakia<br />
proxy<strong>media</strong> e.U Internationale<br />
Medienvertretung & Service<br />
Michael Schachinger-Brauner<br />
Wiesengasse 3<br />
A-2801 Katzelsdorf<br />
Phone (+43) 2622 367 55<br />
Mobil (+43) 676 970 15 17<br />
Fax (+43) 1 253 30 33 39 89<br />
E-mail michael.schachinger@<br />
proxy<strong>media</strong>.at<br />
Benelux<br />
Mediacontact International<br />
Jean Mineur<br />
Avenue Brugmann 157<br />
1190 Brussels<br />
Belgium<br />
Phone (+32) 2 343 43 72<br />
Fax (+32) 2 343 43 76<br />
E-mail j.mineur@<strong>media</strong>contact.net<br />
Brazil<br />
SIX-Serviço de Imprensa<br />
Antonio Scavone jr.<br />
Rua Piracuama, n.316 cj. 81<br />
05017-040 São Paulo<br />
Phone (+55) 11 38 73 48 75<br />
Fax (+55) 11 38 73 18 43<br />
E-mail six@midiainternacional.com.br<br />
China (Newspapers)<br />
Affinity Media China<br />
Mr. Zhao<br />
9 Che Gong Zhuang Da Jie<br />
D2-302 Wu Dong Da Lou<br />
Beijing 100044<br />
Phone (+86) 10 88 39 53 26<br />
Fax (+86) 10 88 39 53 38<br />
E-mail zhao@<br />
affinity<strong>media</strong>china.com<br />
China (Magazines)<br />
CMM Intelligence<br />
Anke Redl<br />
B621, Gehua Tower, No.1 Qinglong<br />
Hutong<br />
Dongcheng District<br />
100007 Beijing<br />
Phone (+86) 10 84 18 64 <strong>68</strong><br />
Fax (+86) 10 84 18 66 90<br />
E-mail info@cmmintelligence.com<br />
C.I.S. / Baltic States<br />
Oleg Nikiforov<br />
Golubinskaja Ulitza<br />
Dom 29, Korpus 3, Quartier 948<br />
C.I.S.-117463 Moscow<br />
Phone (+7) 495 423 21 47<br />
Fax (+7) 495 423 21 47<br />
E-mail olegn@online.ru<br />
France<br />
Affinity Media<br />
Frederic Lahalle<br />
53 rue de Maubeuge<br />
75009 Paris<br />
Phone (+33) 1 53 05 94 01<br />
E-mail f.lahalle@affinity-<strong>media</strong>.fr<br />
Greece<br />
A & O Media Worldwide<br />
Nikos Barbopoulos<br />
11, Tzavella str.<br />
Halandri 152 31<br />
Phone (+30) 210 674 20 23<br />
Fax (+30) 210 677 14 31<br />
E-mail info@a-o<strong>media</strong>.com<br />
Hong Kong<br />
Asian In-flight Media Ltd.<br />
Peter Jeffery<br />
1802, 18 / F.<br />
88 Hing Fat Street, Causeway Bay<br />
Hong Kong<br />
Phone (+852) 2850 40 13<br />
Fax (+852) 2850 40 97<br />
E-mail peterjeffery@asiani<strong>media</strong>.com<br />
Italy<br />
K.<strong>media</strong><br />
Bernard Kedzierski<br />
Via Bonaventura Cavalieri, 1<br />
20121 Milan<br />
Phone (+39) 02 29 06 10 94<br />
Fax (+39) 02 29 06 23 41<br />
E-mail info@k<strong>media</strong>net.com<br />
bernard.kedzierski@<br />
k<strong>media</strong>ne.com<br />
India<br />
Global Media Network<br />
(A Division of GMN Media Pvt. Ltd.)<br />
Vimal Anand<br />
M-138 Greater Kailash-II,<br />
New Delhi 110048, India<br />
Phone (+91) 11 41 63 80 77<br />
Fax (+91) 11 29 21 09 93<br />
E-mail vimal@gmnindia.net<br />
Japan<br />
Pacific Business Inc.<br />
Yoshinori Ikeda<br />
Akutagawa Bldg., 7-7,<br />
Nihonbashi Kabutocho,<br />
Chuo-ku, Tokyo 103-0026<br />
Phone (+81) 03 36 61 61 38<br />
Fax (+81) 03 36 61 61 39<br />
E-mail pbi2010@gol.com<br />
Korea<br />
DOOBEE Inc.<br />
Joane Lee<br />
DooBee Bldg., 8th Floor<br />
11-3, Jeong-dong<br />
Jung-gu<br />
Seoul 100-120<br />
Phone (+82) 02 37 02 17 40<br />
Fax (+82) 02 75 55 98 60<br />
E-mail dbi@doobee.com<br />
Middle East<br />
Integrated Advertising services<br />
Ali Asgar Mir<br />
1105 Grosvenor Business Tower<br />
Tecom Site C<br />
Near Media Rotana Hotel<br />
P.O. Box 27671<br />
Dubai<br />
UAE<br />
Phone (+ 97) 14 447 57 60<br />
Fax (+ 97) 14 447 57 61<br />
Emai alimir@ias<strong>media</strong>.com<br />
North America<br />
Iconic International Communications,<br />
Inc.<br />
Guy Holroyd<br />
1992 Commerce Street (Suite 314)<br />
Yorktown Heights, NY 10598-0314<br />
USA<br />
Phone (+1) 914 205 23 55<br />
Fax (+1) 914 734 96 17<br />
E-Mail contact@<br />
iconicinternational.com<br />
Pakistan<br />
INS MEDIA SALES (Pvt) Ltd.<br />
Asif Salahuddin<br />
120 / 121 Muslim Colony<br />
Sharae Faisal<br />
Karachi 74400<br />
Phone (+92) 021 452 97 37<br />
Fax (+92) 021 452 97 39<br />
E-mail ins@cyber.net.pk<br />
Portugal<br />
ILIMITADA – Marketing,<br />
Publicidade e Serviços, Lda<br />
Paulo Andrade<br />
Av. Eng. ° Duarte Pacheco - Amoreiras<br />
Torre 2 – Piso 5 – Sala 1<br />
1070-102 Lisbon<br />
Phone (+351) 121 385 35 98 45<br />
Fax (+351) 121 388 32 83<br />
E-mail pandrade@ilimitadapub.com<br />
Spain<br />
About International Media<br />
Olga Martinez<br />
C / Alcalá, 20, ofi. 403, 4ªplta.<br />
28014 Madrid<br />
España / Spain<br />
Phone (+ 34) 91 320 37 70<br />
Fax (+ 34) 91 320 37 70<br />
E-mail: olga.martinez@aboutim.es<br />
South Africa<br />
International Media Representatives<br />
(Pty) Ltd.<br />
Gisela Albrecht<br />
Private Bag X18<br />
Bryanston, 2021<br />
Phone (+27) 011 258 42 50<br />
Fax (+27) 011 258 40 43<br />
E-mail gisela@imrsa.co.za<br />
Switzerland<br />
Top Media Sales GmbH<br />
Walter von Siebenthal<br />
Chamerstraße 56<br />
6300 Zug<br />
Phone (+41) 41 710 57 01<br />
Fax (+41) 41 710 57 03<br />
E-mail walter.vonsiebenthal@<br />
top<strong>media</strong>sales.ch<br />
Taiwan<br />
AMS Advance Media Services Ltd.<br />
Keith Lee<br />
10F-9, 328 Sung Chiang Road<br />
Taipei<br />
Phone (+886) 02 25 23 82 <strong>68</strong><br />
Fax (+886) 02 25 21 44 56<br />
E-mail leekh@ms4.hinet.net<br />
Turkey<br />
Tarkans Yavuz<br />
Begonya Block 1-11<br />
Alkent-Etiler-80630<br />
Istanbul<br />
Phone (+90) 212 352 93 97<br />
Fax (+90) 212 352 93 97<br />
E-mail times.post@tnn.net<br />
United Kingdom, Ireland<br />
Advance International Media<br />
Peter Mason<br />
First Floor<br />
30 St John‘s Lane<br />
London<br />
EC1M 4NB<br />
Phone (+44) 207 253 08 88<br />
Fax (+44) 560 205 07 61<br />
E-mail peter@advance.uk.com<br />
<strong>iq</strong> <strong>media</strong> <strong>marketing</strong> gmbh · A division of the Handelsblatt Publishing Group · Kasernenstr. 67 · 40213 Düsseldorf · Phone +49 211 887 - 13 32 · Fax +49 211 887 - 97 13 32 · E-mail international@<strong>iq</strong>m.de · Web www.<strong>iq</strong>m.de