03.01.2013 Views

Preisliste Nr. 68 - iq media marketing

Preisliste Nr. 68 - iq media marketing

Preisliste Nr. 68 - iq media marketing

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Rate <strong>Preisliste</strong> Card <strong>Preisliste</strong> No. <strong>Nr</strong>. <strong>68</strong> <strong>68</strong><strong>Nr</strong>.<br />

6<br />

effective gültig ab January 01.01.2013 1, 2013<br />

gültig ab 01.01.2013<br />

All Substanz facts, no entscheidet. frills.<br />

Sub


www.<strong>iq</strong>m.de/handelsblatt


Rate card no. <strong>68</strong> – effective January 1, 2013<br />

4 Title profile<br />

All rates in €<br />

5<br />

Title profile<br />

The brand<br />

Handelsblatt is the key information medium for the<br />

business elite and therefore the leading national daily<br />

newspaper among top decision-makers (262,000<br />

management exe cutives according to the LAE 2012) in<br />

Germany.<br />

While retaining this status and building on its core expertise<br />

and values in terms of both content and format,<br />

Handelsblatt is now being relaunched as a next-generation<br />

medium.<br />

Handelsblatt is the first national business and financial<br />

newspaper in Germany that is published in the “Business<br />

Format” – a format that is highly acclaimed on the<br />

international stage. By pursuing this strategy, Handelsblatt<br />

is losing no time in responding to the fundamental<br />

changes in the way <strong>media</strong> are used and the changing<br />

information needs of decision-makers. Through the<br />

close-knit integration of the available <strong>media</strong> channels in<br />

the print, online and mobile segments, the Handelsblatt<br />

brand is meeting tomorrow’s information and <strong>media</strong><br />

utilisation preferences today.<br />

The centrepiece of this strategy is always the Handelsblatt<br />

brand with its expertise, its credibility and its<br />

no-frills reporting, ensuring that business leaders can<br />

access the information they need to make key decisions<br />

via the <strong>media</strong> channels and in the formats of their choice.<br />

Cross<strong>media</strong> integration, interactivity, convergence<br />

The newspaper, the Handelsblatt.com website, our new<br />

applications for iPhone and Blackberry, the digital newsletters<br />

have the same brand-specific look and feel,<br />

ensuring high-level cross<strong>media</strong> recognition. The content<br />

of the various <strong>media</strong> channels is coordinated in such a<br />

way that decision-makers can access the relevant information<br />

via all channels around the clock.<br />

Focus on factual reporting in all channels<br />

Content<br />

In terms of content, Handelsblatt will be faster, more<br />

flexible and more mobile – without compromising its<br />

reputation for dependable information. Whether it be<br />

the global development of financial markets and national<br />

economies, international trade agreements or<br />

national tax legislation – decision-makers need reliable<br />

information on a high number of external factors. In its<br />

expertly researched reports on future trends and new<br />

technologies, Handelsblatt supplies key insights on<br />

which to base successful decisions in constantly changing<br />

sectors and markets.<br />

Handelsblatt is a byword for up-to-the-minute information,<br />

reliable research, serious journalism and objectivity.<br />

The news is researched, analysed and placed in the<br />

relevant, often complex context. In future, even greater<br />

importance will be attached to background, commentary<br />

and analysis. With more than 35 correspondents<br />

worldwide, Handelsblatt operates one of the biggest<br />

networks of any German daily newspaper.<br />

Editorial concept<br />

The modern “Business Format” meets the highest<br />

standards in terms of mobility and fast information. The<br />

front page with its TITLE PAGE TOPIC provides the<br />

reader with a first compact overview of the content. The<br />

many “exclusive” reports underscore the character of<br />

These channels are fine-tuned to cater to the identified<br />

utilisation preferences for the various <strong>media</strong>. All crosslinks<br />

from print to online/mobile are visually highlighted<br />

to attract the attention of readers.<br />

the newspaper as a “fast” medium that is of central<br />

relevance to the news scene. With a full list of contents<br />

as well as a name and company index, Handelsblatt<br />

informs its readers up front about all the day's relevant<br />

news and events, providing decision-makers with their<br />

first fast information edge. The three main sections<br />

– “BUSINESS & POLITICS”, “COMPANIES & MARKETS”<br />

and “FINANCE & STOCK MARKETS” – are a byword for<br />

comprehensive background reporting. The opinion<br />

pages at the end of the sections feature editorials that<br />

adopt a clear-cut stance and provide a forum for a wide<br />

range of opinions – the ideal way to help readers form<br />

their own opinions. Numerous recognised columnists<br />

and experts of international renown like Friedrich Merz,<br />

Prof. Bert Rürup, Nouriel Roubini and Paul Krugman<br />

share their insights and, together with a diverse range of<br />

exclusive tools such as the “Handelsblatt Business<br />

Monitor”, underscore the USP of Handelsblatt as<br />

Germany's leading financial and business newspaper. At<br />

the end of the newspaper, “NAMES OF DAY” profiles the<br />

day’s key figures from the all the sections, while “BUSI-<br />

NESS LOUNGE” provides entertaining value added for<br />

decision-makers. The Friday edition additionally supplies<br />

useful tips and information for readers. The big frontpage<br />

story with its stylish visuals focusing on a varied<br />

mix of often unusual topics provides quality reading<br />

material for the weekend. The weekend edition also<br />

Circulation, IVW II/2012<br />

Paid circulation 138,039<br />

Subscription 81,415<br />

News stand 5,909<br />

Inflight copies 30,716<br />

comprises “CAREER” with job market and further<br />

education / MBAs – as well as the “PROPERTY” and<br />

“LITERATURE” sections and “ART MARKET” on two<br />

double pages with reports on market trends and background<br />

analysis. Handelsblatt is now published in the<br />

modern, compact and extremely reader-friendly “Business<br />

Format”. The layout is based on the double-page<br />

concept, merging visuals and content to form a clearly<br />

structured whole. The magazine look and feel is additionally<br />

supported by the back stitching and makes for<br />

even greater reader friendliness. The content is geared<br />

towards a combination of updated news and in-depth<br />

background reporting. With its stitched “Business<br />

Format”, Handelsblatt is no longer bound by the classic<br />

conventions of newspaper sections, enabling the editorial<br />

team to react even more effectively to changing<br />

situations and to extend its reporting on specific themes<br />

depending on key topics in the news. This underlines the<br />

character of Handelsblatt as a quality newspaper; the<br />

content and visuals underscore its status as market<br />

leader, a core medium with a first-rate readership and a<br />

target group that has the decisive edge when it comes<br />

to innovative drive and the willingness to invest.<br />

Decision-makers according to<br />

occupation / composition in %<br />

HB<br />

FAZ<br />

SZ<br />

Welt<br />

FTD<br />

14.5 72.5 8.4 4.6<br />

10.1 63.7 18.0 8.6<br />

13.5 65.0 13.5 8.1<br />

17.6 58.8 13.7 9.9<br />

7.7 74.4 9.4 7.7<br />

Self-employed Management executives<br />

Independent<br />

professionals<br />

Civil servants<br />

Source: LAE 2012, Decision-makers total


Rate card no. <strong>68</strong> – effective January 1, 2013<br />

6 Publisher details<br />

All rates in €<br />

7<br />

Publisher‘s address<br />

Handelsblatt GmbH<br />

Kasernenstraße 67<br />

D - 40213 Düsseldorf<br />

Address <strong>iq</strong> <strong>media</strong> <strong>marketing</strong> gmbh<br />

<strong>iq</strong> <strong>media</strong> <strong>marketing</strong> gmbh<br />

A division of the Handelsblatt publishing group<br />

P.O. Box 102663<br />

D - 40017 Düsseldorf<br />

Contact for advertising sales<br />

International sales<br />

Phone +49 211 . 887 -13 32<br />

Fax +49 211 . 887 - 97 13 32<br />

E-Mail international@<strong>iq</strong>m.de<br />

ZIS-Nummer 101739<br />

Frequency<br />

each trading day (Monday – Friday)<br />

Terms of payment<br />

14 days within date of invoice net, 2% discount for<br />

advance payment or bank debit<br />

Bank account<br />

Commerzbank AG, Düsseldorf<br />

Account no. 211 920 100<br />

Bankcode 300 800 00<br />

IBAN DE53 3008 0000 0211 9201 00<br />

Swift Code DRES DE FF 300<br />

Closing dates, copy and<br />

cancellation deadlines<br />

Daily sections: 3 working days prior to publication.<br />

Special supplements: 7 working days prior to publication<br />

The publisher reserves the right not to publish an ad.<br />

Discounts<br />

Gross discount scales<br />

more than 100,000 € 3 %<br />

more than 250,000 € 5 %<br />

more than 450,000 € 7 %<br />

more than 600,000 € 10 %<br />

Business-Format (Tabloid)<br />

Type area 249 mm x 371 mm<br />

Text- and ad columns<br />

1-col. 47.0 mm<br />

2-col. 97.5 mm<br />

3-col. 148.0 mm<br />

4-col. 198.5 mm<br />

5-col. 249.0 mm


Rate card no. <strong>68</strong> – effective January 1, 2013<br />

8 Standard rates and formats<br />

All rates in €<br />

9<br />

1/1 page<br />

1<br />

3<br />

1/2 page horizontal<br />

5<br />

1/3 page horizontal<br />

7<br />

1/4 page horizontal<br />

Flyer in editorial section 2-col.<br />

Magazine format<br />

1/2 page solus<br />

1/3 page solus<br />

1/4 page solus<br />

9 10<br />

2<br />

4<br />

6<br />

8<br />

Flyer in editorial section 1-col.<br />

Basic sizes<br />

Flyer in editorial section: 2 column flyer possible<br />

Gutter bleed: No surcharge, volume does not count for discount<br />

Special sizes<br />

Additional special formats and prices on request<br />

Type area<br />

w x h in mm<br />

Rates<br />

b/w and 4c<br />

1 1/1 page 249 x 371 51,600 €<br />

2 Magazine format 198.5 x 270 32,600 €<br />

3 1/2 page horizontal 249 x 186 28,300 €<br />

4 1/2 page solus 198.5 x 231 28,300 €<br />

5 1/3 page horizontal 249 x 124 21,600 €<br />

6 1/3 page solus 148 x 207 21,600 €<br />

7 1/4 page horizontal 249 x 93 18,500 €<br />

8 1/4 page solus 148 x 157 18,500 €<br />

9 Flyer in editorial section (2 column) 97.5 x 100 16,800 €<br />

10 Flyer in editorial section (1 column) 47 x 100 8,400 €<br />

2/1 Panorama<br />

Strip, full height<br />

Checkerboard ad<br />

Center page<br />

Sandwich ad<br />

L-ad<br />

Fire place<br />

Pillar ad<br />

J-ad<br />

Panorama ad<br />

Big island ad<br />

Satellite ad


Rate card no. <strong>68</strong> – effective January 1, 2013<br />

10 Premium position prior 1st section<br />

All rates in €<br />

11<br />

1<br />

2/1 page panorama<br />

Magazine format<br />

7<br />

4<br />

2 x 1/4 page panorama<br />

12<br />

10<br />

1/4 page horizontal<br />

Flip Ad / Title page<br />

2<br />

Center page<br />

5<br />

1/2 page horizontal<br />

8<br />

1/3 page horizontal<br />

1/4 page solus<br />

Section ear-pieces<br />

11<br />

13<br />

1/1 page<br />

1/2 page solus<br />

1/3 page solus<br />

14<br />

14<br />

C4 Belt<br />

3<br />

6<br />

9<br />

Premius position: rates and formats<br />

Type area<br />

w x h in mm<br />

Rates<br />

b/w and 4c<br />

12 Titel Flip Ad 74 x 74 13,500 €<br />

1 Page 2 + 3 Opening spread / 2/1 Panorama 528 x 371 123,800 €<br />

3 Cover 2, Friday 1/1 page 249 x 371 61,900 €<br />

3<br />

1/1 page 249 x 371 61,900 €<br />

4 Magazine format 198.5 x 270 39,100 €<br />

5 1/2 page horizontal 249 x 186 34,000 €<br />

6 1/2 page solus 198.5 x 231 34,000 €<br />

Before the<br />

7 2 x 1/4 Panorama 528 x 93 44,200 €<br />

1st section<br />

8 1/3 page horizontal 249 x 124 26,000 €<br />

9 1/3 page solus 148 x 207 26,000 €<br />

10 1/4 page horizontal 249 x 93 22,100 €<br />

11 1/4 page solus 148 x 157 22,100 €<br />

2<br />

13<br />

In the<br />

1st section<br />

Center page 326 x 371 79,400 €<br />

Ressort Kopf 97.5 x 38 4,000 €<br />

7 Ressort opener 2 x 1/4 Panorama 528 x 93 44,200 €<br />

11 1/4 page solus 148 x 157 22,100 €<br />

1 Centre of<br />

Center spread 528 x 371 123,800 €<br />

2<br />

the newspaper<br />

Center page 326 x 371 79,400 €<br />

14 Cover 4 Belt 249 x 30 9,400 €<br />

Gutter bleed: No surcharge, volume does not count for discount.


Rate card no. <strong>68</strong> – effective January 1, 2013<br />

12 Private Investment<br />

“Karriere” (Career)<br />

All rates in €<br />

13<br />

Fixed formats in the "Private Investment" section<br />

A<br />

B<br />

Derivatives/Certificates/ETFs<br />

Non-solus position<br />

Financial basic rates 7,00 €<br />

Securities and sales prospectus 1 1,90 €<br />

Mandatory ads 1 2,20 €<br />

Type area<br />

w x h in mm<br />

Type area<br />

w x h in mm<br />

Rates<br />

b/w and 4c<br />

Fixed format DAX 30 148 x 136 13,400 €<br />

Ranking ad on request<br />

Fixed format Commodities<br />

Exchange<br />

97.5 x 105 7,000 €<br />

C Portfolio island 249 x 75 14,900 €<br />

Rates<br />

b/w and 4c<br />

1 1/1 page 249 x 371 38,800 €<br />

2 3/5 page vertical 148 x 371 25,200 €<br />

3 Magazine format 198.5 x 270 24,300 €<br />

4 1/2 page horizontal 249 x 186 21,300 €<br />

5 1/2 page solus 198.5 x 231 21,300 €<br />

6 2/5 page vertical 97.5 x 371 19,700 €<br />

7 1/3 page horizontal 249 x 124 19,000 €<br />

8 1/3 page solus 148 x 207 19,000 €<br />

9 1/4 page horizontal 249 x 93 16,700 €<br />

10 1/4 page solus 148 x 157 16,700 €<br />

1) not eligible for discounts<br />

Position<br />

Best possible, preferably finance section, cannot be<br />

guaranteed<br />

Career section in Handelsblatt –<br />

weekly on Fridays<br />

The career section targets top decision-makers,<br />

management executives and specialists. The editorial<br />

covers topics from the working environment as well as<br />

profiles of entrepreneurs as well as on MBA topics.<br />

Solus position for personal image and further education advertisements<br />

within the editorial sections “Karriere” (career) and “Namen des Tages” (The day's key players)<br />

Format Width x Height Rates b/w and 4c in €<br />

1/1 page 249 mm x 371 mm 20,200 €<br />

Magazin format 198.5 mm x 270 mm 12,800 €<br />

1/2 page horiz. 249 mm x 186 mm 11,100 €<br />

1/2 page corner ad 198.5 mm x 231 mm 11,100 €<br />

1/3 Seite horiz. 249 mm x 124 mm 8,400 €<br />

1/3 page corner ad 148 mm x 207 mm 8,400 €<br />

1/4 Seite horiz. 249 mm x 93 mm 7,300 €<br />

1/4 page corner ad 148 mm x 157 mm 7,300 €<br />

Premium and special positioning please refer to page 10 – 12<br />

Booking deadline on Fridays of the previous week, 4 pm


Rate card no. <strong>68</strong> – effective January 1, 2013<br />

14 WELTKUNST Handelsblatt Edition<br />

All rates in €<br />

15<br />

WELTKUNST Handelsblatt Edition – The magazine for art and style in Handelsblatt<br />

The monthly<br />

WELTKUNST is the<br />

baseline medium for<br />

art investors in<br />

Germany and the<br />

leading magazine<br />

for the art market. It<br />

is the home of all<br />

art collectors and all<br />

those interested in<br />

art, featuring an<br />

exclusive theme mix<br />

that caters to the<br />

interest of readers<br />

in attractive objets<br />

d’art and the good things in life. The Handelsblatt<br />

“WELTKUNST Edition” is scheduled for launch in<br />

March 2013 as a new high-circulation magazine platform;<br />

it will take its cue from the basic structure of<br />

WELTKUNST, but the editorial mix will focus even<br />

Basic rates<br />

Format Rates s/w + 4c<br />

2/1 page 45,000 €<br />

1/1 page 24,000 €<br />

1/2 page vertical 14,400 €<br />

1/2 page horizontal 14,400 €<br />

1/3 page vertical 9,800 €<br />

1/4 page vertical 8,400 €<br />

1/4 page horizontal 8,400 €<br />

Contact<br />

Kunst und Stil im<br />

N<br />

Günther Uecker: Was mich zum Maler machte<br />

º 1 Oktober 2012 Seit 1930<br />

Fälscher Die Jugendsünden des Wolfgang Joop Fine Art Zurich Das Comeback einer Kunstmesse<br />

Farbenrausch Warum uns die Expressionisten so lieb und teuer sind<br />

<strong>iq</strong> <strong>media</strong> <strong>marketing</strong> gmbh<br />

Bettina Goedert<br />

Phone +49 211 . 887 – 13 36<br />

E-mail international@<strong>iq</strong>m.de<br />

more strongly on style topics. The Handelsblatt “WELT-<br />

KUNST Edition” takes readers on a journey through the<br />

scintillating world of international art, style and design,<br />

providing exclusive insights into this fascinating scene.<br />

It tells readers what is being collected and sold and<br />

outlines the latest trends and investments complete<br />

with “insider tips”. The modern, extravagant layout<br />

combines style sections penned by recognised experts<br />

and big photo spreads, reports and profiles of leading<br />

figures in the international art world. The magazine<br />

features an ideal mix of art, fashion, style and design.<br />

Four times a year, the Handelsblatt “WELTKUNST<br />

Edition” will serve as a new magazine for Germany's<br />

top decision-makers and high-end consumers, catering<br />

to their to their interest in things of beauty, investment<br />

and their luxury consumer tastes, all backed up the<br />

highest standard of journalism. The Handelsblatt<br />

“WELTKUNST Edition” will be a core medium for<br />

anyone who loves – and invests in – things of beauty.<br />

Premium rates<br />

Format Rates s/w + 4c<br />

Opening Spread (C2 + p.3) 55,400 €<br />

C2, Inside back cover, Outside back cover 29,500 €<br />

1st doublepage 50,000 €<br />

1st left full page 29,500 €<br />

1st right full page 29,500 €<br />

Publication dates 2013<br />

Publication dates Booking deadline Material deadline<br />

21.03.2013 26.02.2013 28.02.2013<br />

25.04.2013 02.04.2013 04.04.2013<br />

24.10.2013 30.09.2013 02.10.2013<br />

21.11.2013 28.10.2013 30.10.2013<br />

Advantages for advertisers – the Handelsblatt “WELTKUNST Edition” …<br />

… is Germany’s highest-coverage magazine for the art<br />

market and a byword for quality journalism.<br />

… ideally supplements the “occupational themes” of<br />

business and politics for readers who are also keen<br />

investors and high-spending consumers.<br />

A look inside the magazine<br />

… is credible and authentic, because art has been<br />

firmly rooted in the Handelsblatt DNA for many years.<br />

… appeals to the private interests of Germany’s top<br />

decision-makers – high-end consumers with discerning<br />

tastes, high incomes and high-level assets.


Rate card no. <strong>68</strong> – effective January 1, 2013<br />

16 Technical data<br />

All rates in €<br />

17<br />

Handelsblatt Data format<br />

File types<br />

We prefer PDF/X-1a, PDF/X-3-data<br />

Resolution<br />

200 dpi for grey-scale / color images<br />

Screen<br />

40 L/cm<br />

Fonts<br />

Fonts and lines must have a line width of at least<br />

0.18 mm (equivalent to 0.5 point). Caution is advised<br />

with the use of serif-based fonts.<br />

Profil<br />

ISONewspapier26v4.<br />

Data delivery<br />

Accompanying documents<br />

For all ads booked for Handelsblatt, we require at least<br />

1 newspaper-compatible colour or position sample<br />

for reference purposes (by the copy/artwork deadline at<br />

the latest).<br />

If a binding newspaper-compatible proof is not supplied,<br />

the client has no recourse of complaint.<br />

b&w and colour ads<br />

Tonal range<br />

Light tone: 0 %, first printable tone: 5 %, drawing depth:<br />

85 %<br />

4c ads<br />

Coverage<br />

Total coverage in 4c overprint mode max. 240 %. These<br />

data are taken from the “Technical Guidelines for Four-<br />

Colour Reproduction on Newsprint Paper” published by<br />

the German Printing Federation. We will be happy to<br />

send you detailed information on request.<br />

Online<br />

You can find all the relevant information<br />

for digital ad acceptance at<br />

www.<strong>iq</strong>m.de/anzeigeneingang<br />

Quickcut<br />

As PDF to<br />

www.quickcut.com.au/german/pagestore-full-asp<br />

Advertisement upload<br />

www.<strong>iq</strong>m.de/anzeigeneingang<br />

E-Mail<br />

handelsblatt@anzeigeneingang.de<br />

Data <strong>media</strong><br />

CD, DVD<br />

Please send data <strong>media</strong> together with<br />

binding colour proof to:<br />

Mediengruppe Main-Post GmbH,<br />

Digitale Vorstufe Handelsblatt<br />

Berner Straße 2, 97084 Würzburg<br />

Colours/Duplex<br />

4c colours<br />

Four-colour ads must not contain any spot colours<br />

(full-tone colours) but only the process colours cyan,<br />

magenta, yellow and black.<br />

Spot colours<br />

Spot colours are generated using the process colours<br />

cyan, magenta, yellow and black.<br />

Colour names<br />

The ad must contain the colour booked in the order.<br />

Please do not use any colour names like “Client Blue” but<br />

base your designations on the HKS or Pantone fans.<br />

Pantone colour names with the suffix “C” cannot be used<br />

with newsprint. We recommend colour models in Pantone<br />

series “U” for visual colour impression.<br />

Duplex<br />

Please create duplex images in a 4c version (process<br />

colours), specifying the special colour to be simulated.<br />

Contact<br />

For international advertising clients<br />

Mr. Gunreben<br />

Phone +49 931 - 6001 - 766<br />

E-mail handelsblatt@anzeigeneingang.de<br />

Printing process:<br />

Newspaper offset<br />

Attention:<br />

In the newspaper offset printing process, you must allow<br />

for a tonal value gain of approx. 30% based on 40% area<br />

coverage.


Rate card no. <strong>68</strong> – effective January 1, 2013<br />

18 Loose inserts – rates and formats<br />

All rates in €<br />

19<br />

General information<br />

Inserts are printed materials loosely inserted in the<br />

newspaper.<br />

Insertion options<br />

Total national circulation, circulation split possible from<br />

minimum 20,000 copies<br />

Format<br />

Minimum format<br />

105 mm w x 148 mm h<br />

Maximum format<br />

260 mm w x 385 mm h<br />

Fold on the longitudinal side.<br />

Paper weight<br />

Single sheets or multi-page inserts with DIN A6 or DIN<br />

A4 must have a grammage of at least 120g/m² .<br />

Technical processing<br />

Properties and packaging of the inserts are based on<br />

the “Guidelines for the Properties of Third-Party<br />

Inserts” published by the German Printing Federation<br />

(German-language copy on request).<br />

Special formats by arrangement only.<br />

Order deadlines<br />

Insertion order<br />

at least 4 weeks prior to the publication date<br />

Cancellation deadline<br />

10 working days prior to the publication date<br />

Delivery<br />

7 working days in advance at the earliest, latest 3 working<br />

days prior to publication.<br />

Delivery addresses<br />

Neu-Isenburg<br />

Druck- und Verlagshaus Frankfurt am Main GmbH<br />

Versandabteilung<br />

Rathenaustrasse 29<br />

63263 Neu-Isenburg<br />

Tel. +49 6102 - 292 - 151<br />

Essen-Kettwig<br />

Axel Springer AG<br />

Versandabteilung<br />

Am Teelbruch 100<br />

45219 Essen<br />

Tel. +49 2054 - 10 13 47<br />

Berlin-Spandau<br />

Axel Springer AG<br />

Versandabteilung<br />

Brunsbütteler Damm 156 – 172<br />

13581 Berlin<br />

Tel. +49 30 - 25917 - 42 09<br />

Order placement<br />

A model (5 copies) must be submitted when the order is<br />

placed. The order is only binding on the publisher following<br />

submission and approval of a model of the insert.<br />

Rates<br />

Weight in g Rate per 1,000 copies<br />

up to 15 120 €<br />

up to 20 126 €<br />

up to 25 132 €<br />

up to 30 138 €<br />

up to 35 144 €<br />

up to 40 150 €<br />

up to 45 156 €<br />

up to 50<br />

Other weights on request.<br />

162 €<br />

All rates include postage for loose inserts. Postage fees<br />

for press-like products on request.<br />

Other conditions<br />

The General Terms and Conditions of Business as listed in<br />

the rate card apply. Liability of the publisher is limited to<br />

the net price for insertion. The publisher does not guarantee<br />

insertion on specific days and is not liable for loss of<br />

individual inserts during distribution.<br />

Loose inserts used by more than one advertiser are only<br />

available by special arrangement. These inserts are<br />

subject to surcharge of 50 % on the basic rate.


Rate card no. <strong>68</strong> – effective January 1, 2013<br />

20 Specials 2013<br />

All rates in €<br />

21<br />

Special Topics Handelsblatt 2013<br />

January<br />

17.01 Trade Fairs<br />

28.01 Energy + Environment<br />

30.01 Funds professional<br />

February<br />

06.02 Derivatives<br />

14.02 Poland<br />

22.02 Further education / MBA<br />

27.02 Partner for SME´s<br />

26.02 Mutual saving banks<br />

28.02 Trade Fairs<br />

March<br />

05.03 CeBit<br />

06.03 Private Provision<br />

07.03 Substainable mobility<br />

08.03 MBA<br />

11.03 Fleet management<br />

13.03 Financing of SME´s<br />

14.03 Germany's best service provider<br />

18.03 Flanders<br />

19.03 E-Commerce<br />

20.03 Debt chasing<br />

21.03 Trade Fairs<br />

21.03 CFDs<br />

22.03 Further education /MBA<br />

25.03 Watches / Luxury<br />

26.03 Cloud computing<br />

26.03 Serbia<br />

27.03 Derivatives<br />

April<br />

02.04 Wallonia<br />

03.04 Asset-Management<br />

08.04 Hanover Fair<br />

09.04 CSR<br />

11.04 Consulting<br />

15.04 Partner for SME´s<br />

16.04 Business Fashion<br />

17.04 Business travel + Frequent flyers<br />

18.04 Trade Fairs<br />

19.04 Successful investment (Invest 2013)<br />

22.04 Environmental technology<br />

23.04 Leasing<br />

26.04 Further education / MBA<br />

May<br />

07.05 Russia<br />

08.05 Financing of SME´s<br />

10.05 Turkey<br />

14.05 ETF / Investment funds<br />

21.05 Loan insurance<br />

22.05 Ukraine<br />

23.05 Trade Fairs<br />

23.05 Cloud computing<br />

31.05 Further education / MBA<br />

June<br />

04.06 Logistics<br />

05.06 Derivatives<br />

13.06 Partner for SME´s<br />

17.06 Slovakia<br />

18.06 Sustainability<br />

(renewable energy+ energy efficiency)<br />

27.06 Trade Fairs<br />

28.06 Further education / MBA<br />

July<br />

01.07 Croatia<br />

26.07 Further education / MBA<br />

August<br />

27.08 Bulgaria<br />

28.08 Re-insurance<br />

29.08 Trade Fairs<br />

30.08 Further education / MBA<br />

September<br />

04.09 Commodities / Precious metals<br />

05.09 Partner for SME´s<br />

09.09 Debt chasing<br />

10.09 Czech Republic<br />

11.09 IAA (International Automotive Fair)<br />

12.09 Investment counselling<br />

13.09 Culture sponsoring<br />

17.09 Energy + Environment<br />

18.09 Substainable Investments<br />

19.09 Trade Fairs<br />

19.09 Franchising<br />

23.09 Financing of SME´s<br />

24.09 Derivatives<br />

25.09 Hungary<br />

25.09 Cloud computing<br />

26.09 ETF / Investment funds<br />

27.09 Further education / MBA<br />

30.09 Cost of investments<br />

October<br />

01.10 Business travel + Frequent flyers<br />

02.10 Risk management<br />

04.10 Expo-Real<br />

07.10 Industrial, vehicle and legal insurance<br />

09.10 Promotional institutions<br />

15.10 Business fashion<br />

15.10 Belarus<br />

16.10 Leasing<br />

17.10 Fleet management<br />

17.10 Trade Fairs<br />

18.10. Real Estate for Investors<br />

18.10 MBA<br />

21.10 Romania<br />

22.10 IT & Business<br />

24.10 Partner for SME´s<br />

25.10 Further education / MBA<br />

28.10 E-Mobility<br />

November<br />

06.11 Private banking<br />

07.11 Austria<br />

12.11 Derivatives<br />

13.11 Export / Foreign trade<br />

14.11 Financing of SME´s<br />

15.11 Corporate Health Award<br />

18.11 Consulting / BDU<br />

19.11 Asset Management<br />

20.11 Medical technology<br />

21.11 Private health insurance<br />

21.11 Cloud computing<br />

25.11 CSR<br />

26.11 Watches / Luxury<br />

28.11 Trade Fairs<br />

29.11 Further education / MBA<br />

December<br />

02.12 Banking technology / IT<br />

04.12 Depot 2014<br />

12.12 Partner for SME´s


Rate card no. <strong>68</strong> – effective January 1, 2013<br />

22 Handelsblatt Online & Handelsblatt Mobil<br />

All rates in €<br />

23<br />

Page Impressions 63.2 Mio. 1<br />

Visits 15.3 Mio. 1<br />

Un<strong>iq</strong>ue User 2.2 Mio. 2<br />

1) IVW average per month 1st half 2012<br />

2) AGOF internet facts 2012-07; average per month<br />

(May, June, July 2012)<br />

Advertising on Handelsblatt Online<br />

Handelsblatt Online offers a variety of innovative<br />

advertising possibilities and concepts. Of course all<br />

standard formats like Wallpaper, Superbanner, MPU<br />

and Skyscraper can be booked on handelsblatt.com.<br />

Handelsblatt Online<br />

Being in business is about making decisions – and<br />

Handelsblatt Online supplies users with the fast and<br />

accu rate business and financial information they need,<br />

making it the premier information resource on the<br />

Internet for decision -makers.<br />

The website is a multi<strong>media</strong> website, and all the information<br />

can also be readily accessed by mobile users.<br />

Handelsblatt Online users can also view daily updated<br />

news videos any time they want.<br />

Handelsblatt Online integrates new formas of Interaction<br />

with the user as well as between users, including<br />

blogs, user reviews of articles and a forum. Via the<br />

archive and the e-paper, Handelsblatt Online additionally<br />

provides access to all the contents of the printed<br />

newspaper.<br />

Homepage TakeOver,<br />

Flashbühne mit grafischer Hintergundumrandung<br />

Handelsblatt mobile –<br />

Mobile business and financial expertise for decision-makers<br />

Handelsblatt offers its readers a variety of thematic,<br />

technically optimized solutions for mobile use.<br />

Readers are kept informed 24/7 with the mobile website<br />

/ the iPhone and Blackberry app of Handelsblatt.<br />

Clearly structured layout means easier navigation<br />

through daily business and financial news<br />

Individual, exclusive, multi<strong>media</strong> – the Handelsblatt<br />

First iPad App provides readers with the most important,<br />

up-to-date news and interviews from<br />

Handelsblatt’s editorial team. Reach your target group<br />

in a very personal medium and place your advertising<br />

message in the environment made for decision-makers.<br />

With more than 2.7 million mobile page impressions<br />

Handelsblatt mobile is the perfect complement to print<br />

and online for your cross <strong>media</strong> communications<br />

strategy.<br />

1) IVW average September 2012 Mobilewebpage and inhouse


Rate card no. <strong>68</strong> – effective January 1, 2013<br />

24 International Representatives<br />

All rates in €<br />

25<br />

Australia<br />

Hogan Media<br />

John Byrne<br />

Unit 1 – 48 Kishorn Rd.<br />

Applecross, PO Box 849<br />

Canning Bridge, WA 6153<br />

Phone (+61) 893 15 92 23<br />

Fax (+61) 893 15 92 24<br />

E-mail john@hogan<strong>media</strong>.com.au<br />

Austria / Czech Republic / Croatia /<br />

Hungary / Slovenia / Slovakia<br />

proxy<strong>media</strong> e.U Internationale<br />

Medienvertretung & Service<br />

Michael Schachinger-Brauner<br />

Wiesengasse 3<br />

A-2801 Katzelsdorf<br />

Phone (+43) 2622 367 55<br />

Mobil (+43) 676 970 15 17<br />

Fax (+43) 1 253 30 33 39 89<br />

E-mail michael.schachinger@<br />

proxy<strong>media</strong>.at<br />

Benelux<br />

Mediacontact International<br />

Jean Mineur<br />

Avenue Brugmann 157<br />

1190 Brussels<br />

Belgium<br />

Phone (+32) 2 343 43 72<br />

Fax (+32) 2 343 43 76<br />

E-mail j.mineur@<strong>media</strong>contact.net<br />

Brazil<br />

SIX-Serviço de Imprensa<br />

Antonio Scavone jr.<br />

Rua Piracuama, n.316 cj. 81<br />

05017-040 São Paulo<br />

Phone (+55) 11 38 73 48 75<br />

Fax (+55) 11 38 73 18 43<br />

E-mail six@midiainternacional.com.br<br />

China (Newspapers)<br />

Affinity Media China<br />

Mr. Zhao<br />

9 Che Gong Zhuang Da Jie<br />

D2-302 Wu Dong Da Lou<br />

Beijing 100044<br />

Phone (+86) 10 88 39 53 26<br />

Fax (+86) 10 88 39 53 38<br />

E-mail zhao@<br />

affinity<strong>media</strong>china.com<br />

China (Magazines)<br />

CMM Intelligence<br />

Anke Redl<br />

B621, Gehua Tower, No.1 Qinglong<br />

Hutong<br />

Dongcheng District<br />

100007 Beijing<br />

Phone (+86) 10 84 18 64 <strong>68</strong><br />

Fax (+86) 10 84 18 66 90<br />

E-mail info@cmmintelligence.com<br />

C.I.S. / Baltic States<br />

Oleg Nikiforov<br />

Golubinskaja Ulitza<br />

Dom 29, Korpus 3, Quartier 948<br />

C.I.S.-117463 Moscow<br />

Phone (+7) 495 423 21 47<br />

Fax (+7) 495 423 21 47<br />

E-mail olegn@online.ru<br />

France<br />

Affinity Media<br />

Frederic Lahalle<br />

53 rue de Maubeuge<br />

75009 Paris<br />

Phone (+33) 1 53 05 94 01<br />

E-mail f.lahalle@affinity-<strong>media</strong>.fr<br />

Greece<br />

A & O Media Worldwide<br />

Nikos Barbopoulos<br />

11, Tzavella str.<br />

Halandri 152 31<br />

Phone (+30) 210 674 20 23<br />

Fax (+30) 210 677 14 31<br />

E-mail info@a-o<strong>media</strong>.com<br />

Hong Kong<br />

Asian In-flight Media Ltd.<br />

Peter Jeffery<br />

1802, 18 / F.<br />

88 Hing Fat Street, Causeway Bay<br />

Hong Kong<br />

Phone (+852) 2850 40 13<br />

Fax (+852) 2850 40 97<br />

E-mail peterjeffery@asiani<strong>media</strong>.com<br />

Italy<br />

K.<strong>media</strong><br />

Bernard Kedzierski<br />

Via Bonaventura Cavalieri, 1<br />

20121 Milan<br />

Phone (+39) 02 29 06 10 94<br />

Fax (+39) 02 29 06 23 41<br />

E-mail info@k<strong>media</strong>net.com<br />

bernard.kedzierski@<br />

k<strong>media</strong>ne.com<br />

India<br />

Global Media Network<br />

(A Division of GMN Media Pvt. Ltd.)<br />

Vimal Anand<br />

M-138 Greater Kailash-II,<br />

New Delhi 110048, India<br />

Phone (+91) 11 41 63 80 77<br />

Fax (+91) 11 29 21 09 93<br />

E-mail vimal@gmnindia.net<br />

Japan<br />

Pacific Business Inc.<br />

Yoshinori Ikeda<br />

Akutagawa Bldg., 7-7,<br />

Nihonbashi Kabutocho,<br />

Chuo-ku, Tokyo 103-0026<br />

Phone (+81) 03 36 61 61 38<br />

Fax (+81) 03 36 61 61 39<br />

E-mail pbi2010@gol.com<br />

Korea<br />

DOOBEE Inc.<br />

Joane Lee<br />

DooBee Bldg., 8th Floor<br />

11-3, Jeong-dong<br />

Jung-gu<br />

Seoul 100-120<br />

Phone (+82) 02 37 02 17 40<br />

Fax (+82) 02 75 55 98 60<br />

E-mail dbi@doobee.com<br />

Middle East<br />

Integrated Advertising services<br />

Ali Asgar Mir<br />

1105 Grosvenor Business Tower<br />

Tecom Site C<br />

Near Media Rotana Hotel<br />

P.O. Box 27671<br />

Dubai<br />

UAE<br />

Phone (+ 97) 14 447 57 60<br />

Fax (+ 97) 14 447 57 61<br />

Emai alimir@ias<strong>media</strong>.com<br />

North America<br />

Iconic International Communications,<br />

Inc.<br />

Guy Holroyd<br />

1992 Commerce Street (Suite 314)<br />

Yorktown Heights, NY 10598-0314<br />

USA<br />

Phone (+1) 914 205 23 55<br />

Fax (+1) 914 734 96 17<br />

E-Mail contact@<br />

iconicinternational.com<br />

Pakistan<br />

INS MEDIA SALES (Pvt) Ltd.<br />

Asif Salahuddin<br />

120 / 121 Muslim Colony<br />

Sharae Faisal<br />

Karachi 74400<br />

Phone (+92) 021 452 97 37<br />

Fax (+92) 021 452 97 39<br />

E-mail ins@cyber.net.pk<br />

Portugal<br />

ILIMITADA – Marketing,<br />

Publicidade e Serviços, Lda<br />

Paulo Andrade<br />

Av. Eng. ° Duarte Pacheco - Amoreiras<br />

Torre 2 – Piso 5 – Sala 1<br />

1070-102 Lisbon<br />

Phone (+351) 121 385 35 98 45<br />

Fax (+351) 121 388 32 83<br />

E-mail pandrade@ilimitadapub.com<br />

Spain<br />

About International Media<br />

Olga Martinez<br />

C / Alcalá, 20, ofi. 403, 4ªplta.<br />

28014 Madrid<br />

España / Spain<br />

Phone (+ 34) 91 320 37 70<br />

Fax (+ 34) 91 320 37 70<br />

E-mail: olga.martinez@aboutim.es<br />

South Africa<br />

International Media Representatives<br />

(Pty) Ltd.<br />

Gisela Albrecht<br />

Private Bag X18<br />

Bryanston, 2021<br />

Phone (+27) 011 258 42 50<br />

Fax (+27) 011 258 40 43<br />

E-mail gisela@imrsa.co.za<br />

Switzerland<br />

Top Media Sales GmbH<br />

Walter von Siebenthal<br />

Chamerstraße 56<br />

6300 Zug<br />

Phone (+41) 41 710 57 01<br />

Fax (+41) 41 710 57 03<br />

E-mail walter.vonsiebenthal@<br />

top<strong>media</strong>sales.ch<br />

Taiwan<br />

AMS Advance Media Services Ltd.<br />

Keith Lee<br />

10F-9, 328 Sung Chiang Road<br />

Taipei<br />

Phone (+886) 02 25 23 82 <strong>68</strong><br />

Fax (+886) 02 25 21 44 56<br />

E-mail leekh@ms4.hinet.net<br />

Turkey<br />

Tarkans Yavuz<br />

Begonya Block 1-11<br />

Alkent-Etiler-80630<br />

Istanbul<br />

Phone (+90) 212 352 93 97<br />

Fax (+90) 212 352 93 97<br />

E-mail times.post@tnn.net<br />

United Kingdom, Ireland<br />

Advance International Media<br />

Peter Mason<br />

First Floor<br />

30 St John‘s Lane<br />

London<br />

EC1M 4NB<br />

Phone (+44) 207 253 08 88<br />

Fax (+44) 560 205 07 61<br />

E-mail peter@advance.uk.com<br />

<strong>iq</strong> <strong>media</strong> <strong>marketing</strong> gmbh · A division of the Handelsblatt Publishing Group · Kasernenstr. 67 · 40213 Düsseldorf · Phone +49 211 887 - 13 32 · Fax +49 211 887 - 97 13 32 · E-mail international@<strong>iq</strong>m.de · Web www.<strong>iq</strong>m.de

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!