Download full presentation - A new advertising agency model.
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Although this <strong>model</strong> is fresh<br />
to the <strong>advertising</strong> <strong>agency</strong> industry<br />
it has been proven successful<br />
for over 50 years by Hollywood.<br />
Modern day Hollywood is an industry in which talent is largely outsourced and films are made<br />
on a project-by-project base. Each crew member is hired and his or her skills assembled for use<br />
when needed. There are no stars or directors under long-term contracts to be automatically<br />
used for ongoing productions. Hollywood today is a place where anything is possible.<br />
We follow a similar approach. Our core leadership team assembles the best talent from all<br />
over the world and assigns them to the brand. At each stage of strategic, creative and production<br />
development, people are mandated according to need. This allows us to maximize the use of<br />
people’s specific skills to get the best creative work possible.