Selling Guide to Sony smart TV - Creative Channel Services
Selling Guide to Sony smart TV - Creative Channel Services
Selling Guide to Sony smart TV - Creative Channel Services
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Introduction What is<br />
Internet <strong>TV</strong>?<br />
Features<br />
<strong>Selling</strong> <strong>Sony</strong> <strong>smart</strong> <strong>TV</strong><br />
In classic sales technique, you don’t launch in<strong>to</strong> a product pitch immediately. Asking questions <strong>to</strong><br />
carefully qualify the cus<strong>to</strong>mer will pay off in two important ways. First, the more questions you<br />
ask -- and the more carefully you listen <strong>to</strong> the answers -- the more convinced your<br />
cus<strong>to</strong>mer will be that you really have their best interests at heart. Second, by<br />
repeating back the cus<strong>to</strong>mer’s stated preferences and drawing the<br />
connection <strong>to</strong> product benefits, you’ll make the sales pitch a<br />
cus<strong>to</strong>m-tailored slam dunk:<br />
“You <strong>to</strong>ld me you liked movies. This <strong>Sony</strong> accesses over 250 FREE<br />
movies and <strong>TV</strong> episodes every month with the Crackle Internet<br />
service. It’s free content and only <strong>Sony</strong> gives you access straight<br />
from the menu.”<br />
<strong>Selling</strong> <strong>Sony</strong><br />
Internet <strong>TV</strong><br />
<strong>Sony</strong> HD<strong>TV</strong><br />
Line-up<br />
<strong>Sony</strong> Heritage Glossary
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