We help advertisers reach targeted consumers through innovative ...
We help advertisers reach targeted consumers through innovative ...
We help advertisers reach targeted consumers through innovative ...
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MOSAIC<br />
Tampines Mall<br />
<strong>We</strong> <strong>help</strong> <strong>advertisers</strong> <strong>reach</strong> <strong>targeted</strong> <strong>consumers</strong> <strong>through</strong> <strong>innovative</strong> and<br />
engaging digital out-of-home media.<br />
MOSAIC network provides <strong>advertisers</strong> with <strong>targeted</strong> digital out-of-home advertising tailored to the audience,<br />
location or time of day, and offers measurable and relevant experiences for increasingly engaged <strong>consumers</strong>.<br />
Our portfolio offers some of the most popular destinations in Singapore, drawing over 17 million visitors<br />
monthly. <strong>We</strong> are continuously expanding our portfolio with selected venues that boast the most potential for<br />
<strong>advertisers</strong> based on location, traffic figures, customers profile and tenant mix.<br />
No matter what the objectives are, MOSAIC MediaHouse offers <strong>advertisers</strong> and brands an exclusive, digital<br />
format to engage the target audience, and effectively <strong>reach</strong> the mass segment of the population.
Media<br />
QRBoard<br />
Digital
Specifications<br />
LCD Characteristics<br />
� 65 inch panel size (high performance)<br />
� High Resolution LCD<br />
� HD 1080p full-motion content<br />
� Full stereo sound<br />
� Embedded Camera<br />
� Remotely managed (3G + Wifi)<br />
� Sleek design<br />
Product Capabilities<br />
� Automatic start/stop and Self Looping<br />
� Movie Clip Duration: 15 sec<br />
� Loop cycle: 90 sec<br />
� Operation Hours: 12-13 hrs/day<br />
(Mon – Fri: 10 AM – 10 PM, Sat – Sun: 10 AM – 11 PM)<br />
� Frequency: 480 – 520 spots/day/unit<br />
(7 days/week)<br />
Media Management<br />
� Interactive rich media<br />
� Real-time “live” content updates<br />
� Real-time supervision<br />
� Monitoring<br />
� Automated Audience Measurement<br />
� Audience based targeting<br />
(Male/Female)<br />
Total Loop 90 sec<br />
Editorial 1 x 15 sec (Mall Internal)<br />
Ads 5 x 15 sec (Agencies & Advertisers)<br />
Standard campaign 1 x 15 sec<br />
per 90 second loop<br />
Loop 90<br />
seconds<br />
QRBoard XXL<br />
Digital 65”<br />
Aspect Ratio 9:16 Portrait<br />
Audio On<br />
Definition High<br />
Screen Size 65”<br />
Screen<br />
Resolution<br />
Still Y<br />
Video Y<br />
Flash Y<br />
Dynamic Update Y<br />
Optimal Viewing Distance<br />
1m – 10m<br />
QRBoard<br />
Digital XXL 65”<br />
1080 x 1920
Accurate and reliable data to measure advertising ROI.<br />
As part of our commitment to provide transparency and accountability to our clients, MOSAIC MediaHouse<br />
offers <strong>advertisers</strong> two sets of metrics for every campaign: a proof‐of‐play report and audience figures. This<br />
makes it easier for our <strong>advertisers</strong> to have a clear picture of when and where their content was played as well<br />
as measure the return on their investment.<br />
Proof-of-play<br />
Proof-of-play is a key metric to compare the number of planned ‘ad plays’ — known as ‘ad repetitions’ —<br />
with the achieved ones. Our proof-of-play reporting system – BroadSign – was previously audited by<br />
Arbitron to give our clients an added level of transparency and assurance.<br />
Audience Impression Metrics<br />
Insight<br />
MOSAIC’s audience measurement system is powered by Intel® facial recognition technology and provides<br />
valuable data on age, gender, total number of viewers and amount of time a person looked at the display<br />
(i.e. dwell and attention time).
Profile<br />
Location<br />
4 Tampines Central 5, Singapore 529510<br />
Operating Hours<br />
10:00am to 10:00pm Daily<br />
http://www.tampinesmall.com.sg<br />
Shopper Traffic in 2011<br />
27.4 million<br />
Customer Profile<br />
Professionals, Working Executives,<br />
Families, Young Adults, Youth,<br />
Women, Men, 15-34, Teens, Students,<br />
Generation X, Generation Y<br />
Tenant Mix<br />
Anchor Tenants Golden Village Multiplex, Isetan,<br />
NTUC FairPrice<br />
Key Retailers Courts, Popular Bookstore, Toys<br />
"R" Us, Yamaha Music School,<br />
Kopitiam<br />
No of Retail Stores 174 units<br />
Tampines<br />
Mall<br />
Tampines Mall, located in the densely<br />
populated residential area of Tampines, is<br />
one of Singapore’s leading suburban<br />
malls. It is conveniently situated within the<br />
Tampines Regional Centre, the first and<br />
most developed regional centre in<br />
Singapore, and enjoys easy access via<br />
the Tampines MRT station and bus<br />
interchange. To meet the needs of<br />
middle-income <strong>consumers</strong> living and<br />
working around the bustling Tampines<br />
Regional Centre, Tampines Mall provides<br />
a varied mix of shopping, dining and<br />
entertainment options for families,<br />
professionals and young adults.
Floor Plan<br />
[ L1 – Directory]<br />
[ B1 – Central Hallway ]<br />
[ L1 – Main Entrance ]<br />
B1<br />
L1<br />
Tampines<br />
Mall<br />
Shopper Traffic in 2011<br />
27.4 million<br />
Media<br />
7 panels located at B1, L1, L2, L3 and L4
Floor Plan<br />
[ L2 – Escalator Pillar ]<br />
[ L3 – Escalator Pillar ]<br />
[ L2 – Hallway Pillar ]<br />
L2<br />
L3<br />
Tampines<br />
Mall<br />
Shopper Traffic in 2011<br />
27.4 million<br />
Media<br />
7 panels located at B1, L1, L2, L3 and L4
Floor Plan<br />
[ L4 – Escalator Pillar ]<br />
L4<br />
Tampines<br />
Mall<br />
Shopper Traffic in 2011<br />
27.4 million<br />
Media<br />
7 panels located at B1, L1, L2, L3 and L4
Photostream<br />
[ B1 – Central Hallway ]<br />
Tampines<br />
Mall<br />
Shopper Traffic in 2011<br />
27.4 million<br />
[ L1 – Main Entrance ]<br />
[ L1 – Directory Area ]
Photostream<br />
[ L2 – Hallway Pillar ]<br />
[ L3 – Escalator Pillar ]<br />
Tampines<br />
Mall<br />
Shopper Traffic in 2011<br />
27.4 million<br />
[ L2 – Escalator Pillar ]<br />
[ L4 – Escalator Pillar ]
Rates<br />
QRBoard XXL – 65” Units Total Price Per <strong>We</strong>ek (SGD)<br />
Bugis Junction 3 900<br />
Bukit Panjang Plaza 2 600<br />
Funan DigitaLife Mall 3 900<br />
IMM Building 4 1200<br />
Lot One Shopper’s Mall 3 900<br />
Plaza Singapura 3 900<br />
Rivervale Mall 3 900<br />
Sembawang Shopping Centre 2 600<br />
Tampines Mall 7 2000<br />
QRBoard Small – 21.5” Units Total Price Per <strong>We</strong>ek (SGD)<br />
Clarke Quay 12 600<br />
313@Somerset 24 1200<br />
Media Packs Units Total Price Per <strong>We</strong>ek (SGD)<br />
XXL Only 30 7800<br />
Small Only 36 1800<br />
� All rates are in SGD dollars<br />
� Bookings are subject to availability<br />
� Minimum campaign period : 2 <strong>We</strong>eks<br />
� Rates subject to change without notice<br />
� Options and variables affecting the pricing:<br />
- Brand exclusivity<br />
- Timing of the year (peak periods)<br />
- Location picking & positioning<br />
Our Rates
Rates<br />
Audience Packs Units Media Total Price Per <strong>We</strong>ek (SGD)<br />
PMEBs 58 22 XXL + 36 Small 7600<br />
15-34 66 30 XXL + 36 Small 8800<br />
Youth & Family 66 30 XXL + 36 Small 8800<br />
Tourists 39 3 XXL + 36 Small 2700<br />
PMEBs: Bugis Junction, Clarke Quay, Funan DigitaLife Mall, IMM Building, Plaza Singapura, Sembawang Shopping Centre, Tampines Mall<br />
15-34: 313@somerset, Bugis Junction, Bukit Panjang Plaza, Clarke Quay, Funan DigitaLife Mall, IMM Building, Lot One Shoppers’ Mall, Plaza Singapura,<br />
Rivervale Mall, Sembawang Shopping Centre, Tampines Mall<br />
Youth & Family: 313@somerset, Bugis Junction, Bukit Panjang Plaza, Clarke Quay, Funan DigitaLife Mall, IMM Building, Lot One Shoppers’ Mall, Plaza<br />
Singapura, Rivervale Mall, Sembawang Shopping Centre, Tampines Mall<br />
Tourists: 313@somerset, Clarke Quay, Funan DigitaLife Mall<br />
Network Packs Units Media Total Price Per <strong>We</strong>ek (SGD)<br />
Full Network 42 30 XXL + 36 Small 8800<br />
Half Network 15 15 XXL 4200<br />
Limited Network 7 7 XXL 2000<br />
Central 45 9 XXL + 36 Small 4000<br />
Heartland 21 21 XXL 5600<br />
Central: 313@somerset, Bugis Junction, Clarke Quay, Funan DigitaLife Mall, Plaza Singapura<br />
Heartland: Bukit Panjang Plaza, IMM Building, Lot One Shoppers’ Mall, Rivervale Mall, Sembawang Shopping Centre, Tampines Mall<br />
Continuity Discount 4+ <strong>We</strong>eks 12+ <strong>We</strong>eks 24+ <strong>We</strong>eks<br />
� All rates are in SGD dollars<br />
� Bookings are subject to availability<br />
� Minimum campaign period : 2 <strong>We</strong>eks<br />
� Rates subject to change without notice<br />
-10% -30% -40%<br />
� Options and variables affecting the pricing:<br />
- Brand exclusivity<br />
- Timing of the year (peak periods)<br />
- Location picking & positioning<br />
Our Rates
MOSAIC MediaHouse Pte. Ltd.<br />
28 Maxwell Road<br />
#03-05 Red Dot Traffic<br />
Singapore 069120.<br />
Tel: +65 6592 5290<br />
Fax: +65 6536 3367<br />
www.mosaicmediahouse.com<br />
Copyright © 2012 MOSAIC MediaHouse. All rights reserved.<br />
MOSAIC MediaHouse and the MOSAIC MediaHouse logo are trademarks of MOSAIC<br />
MediaHouse Pte. Ltd. Other product and service names are trademarks or registered<br />
trademarks of their respective companies.
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