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PremIer<br />

Tramshed<br />

Fine dining<br />

meets fine art<br />

OCT2012<br />

hOsPITaLITY<br />

The <strong>prem</strong><strong>ier</strong> information tool for the construction industry<br />

44<br />

<strong>06</strong><br />

Cover Feature<br />

Restaurant and Bar<br />

Design Awards 2012<br />

ausTraLasIa<br />

one of Manchester’s<br />

most stylish and<br />

popular restaurants<br />

Issue One<br />

Roma Publications Ltd<br />

www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk Prem<strong>ier</strong>Hospitality<br />

76<br />

1


Tapas Revolution<br />

<strong>06</strong><br />

10<br />

13<br />

22<br />

25<br />

34<br />

37<br />

39<br />

Restaurant and Bar Design Awards 2012<br />

Award-winning projects across the globe<br />

Coach House<br />

A modern eatery in historic surroundings<br />

Pizza Express Plymouth<br />

Award-winning restaurant in Plymouth<br />

Dirty Martini<br />

Shaking up a second luxurious bar<br />

Les Grandes Tables de Lîle Seguin<br />

New dining concept pops up in Paris<br />

Chewton Glen<br />

Chewton Glen Hotel branches out<br />

The Dukebox<br />

Playtime commences at new London nightclub<br />

Manchester City Football Club<br />

Re-defining <strong>prem</strong><strong>ier</strong> football <strong>hospitality</strong><br />

Managing Director: Marcus Howarth<br />

Editor: Alex Wiggan<br />

Assistant Editor: Siân Davies<br />

Production Manager: Kelsie Howarth<br />

Advert Co-ordinator: Nicola Owen and Sarah Goater<br />

Published by: Roma Publications Ltd.<br />

t: 017<strong>06</strong> 719 972 f: 0845 458 4446<br />

e: admin@romauk.net<br />

w: www.romauk.net<br />

Graphic Design by: Marcus Macaulay www.studio86.co.uk<br />

www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk<br />

Dear readers,<br />

Welcome to the very first edition of Prem<strong>ier</strong><br />

Hospitality.<br />

Prem<strong>ier</strong> Hospitality is a brand new magazine<br />

focusing on the latest developments in the<br />

leisure and <strong>hospitality</strong> industry. Each issue of Prem<strong>ier</strong><br />

Hospitality will highlight projects currently taking shape<br />

throughout the <strong>UK</strong> and overseas, covering everything from<br />

restaurants and bars through to hotels and spas.<br />

Our first edition of Prem<strong>ier</strong> Hospitality includes coverage of<br />

the recent Restaurant and Bar Design Awards 2012, including<br />

features on award-winning projects such as Coach House<br />

(Best <strong>UK</strong> Café of Fast Food Restaurant), Les Grandes Tables<br />

de L’ile Seguin (Best <strong>UK</strong> & International Pop Up Restaurant)<br />

and The Drift (Best Standalone Bar or Club).<br />

In addition, in this <strong>prem</strong><strong>ier</strong> issue of Prem<strong>ier</strong> Hospitality we<br />

take a look at The Cube; we mix art and cuisine with the<br />

Tramshed; and we look at the most recent restaurants in the<br />

Ping Pong portfolio.<br />

Designed to offer a memorable eating experience via a<br />

selection of different European locations, the Cube – Dining<br />

with a View – is a unique concept in continental dining. The<br />

main aim of the Cube is to provide an exquisite eatery that<br />

can travel from one location to the next, and to date the<br />

semi-transparent structure has taken in such destinations as<br />

Belgium, Italy, Russia, Switzerland and Sweden. The Cube<br />

was conceived by Belgian event agency, Absolute Blue<br />

and commissioned by Electrolux, before it was launched in<br />

Brussels in April 2011.<br />

Meanwhile, housed within a Grade II Listed building<br />

in Shoreditch, London, Tramshed is the latest site from<br />

restaurateur Mark Hix and presents a unique dining<br />

experience which mixes fine cuisine with fine art. The £1.5<br />

million site opened in June 2012 and features stunning<br />

artwork by leading artist Damien Hirst, including a striking<br />

central sculpture featuring a cow and a chicken encased in<br />

glass.<br />

And finally, with a delicious offering of freshly prepared dim<br />

sum, Ping Pong provides a mouth watering dining experience<br />

at an affordable price. The brand has nine sites in London –<br />

including Soho, St Christopher’s Place and Southbank – and<br />

a number of international sites in Brazil, the Middle East and<br />

the USA.<br />

The two most recent sites to open in the Ping Pong portfolio<br />

are Ping Pong Brazil 2 and Ping Pong Washington 2.<br />

Enjoy! Alex<br />

© Roma Publications Ltd. All contents are copyright. All rights are<br />

reserved. No part may be stored in any retrieval system or transmitted<br />

in any form without prior written permission from the publishers.<br />

Whilst every effort is made to ensure accuracy, no responsibility can be<br />

accepted for inaccuracies however caused. Contributed material does not<br />

necessarily reflect the opinion of the publisher. The editorial policy and<br />

general layout of this publication are at the discretion of the publisher<br />

and no debate will be entered into. No responsibility can be accepted<br />

for illustrations, artwork or photographs whilst in transmission with the<br />

publishers or their agents unless a commitment is made in writing prior<br />

to the receipt of such terms.<br />

Prem<strong>ier</strong>Hospitality<br />

3


43<br />

44<br />

50<br />

58<br />

43<br />

71<br />

77<br />

80<br />

4<br />

The Jam Tree<br />

New site for The Jam Tree<br />

Tramshed<br />

Fine dining meets fine art<br />

Browns Bar & Brasserie<br />

Contemporary cuisine in Newcastle<br />

Ping Pong<br />

Traditional Chinese concept meets<br />

contemporary design<br />

MASH<br />

A Danish take on American<br />

food arrives in London<br />

Wahaca<br />

Two new additions in Mexican<br />

dining<br />

Australasia<br />

Manchester’s stylish underground<br />

restaurant<br />

CitizenM<br />

Overnight accommodation for the<br />

modern traveller<br />

Prem<strong>ier</strong>Hospitality<br />

contents<br />

The Cube<br />

27 Jamie’s Italian 30<br />

72 Hawksmoor<br />

21 The Drift 60 Busaba<br />

October2012


INDUSTRY NEWS<br />

Knauf<br />

Marmorit’s<br />

Noblo marble<br />

based<br />

textured<br />

render finish<br />

was selected<br />

in colours of<br />

red, white<br />

and cream<br />

Sophisticated SureSet<br />

Flooring for Suave Wine Bar<br />

SureSet InBound flooring has been used to create a striking<br />

surface for the new Suave Wine Bar in Westbury, Wiltshire.<br />

59m² of InBound resin bound flooring was installed,<br />

delivering a blend of warm shades of brown and bronze to<br />

perfectly complement the wine bar’s design theme. InBound<br />

provides a durable, elegant surface that is virtually maintenance<br />

free; for this project, a colourless sealant was also applied for a<br />

completely waterproof finish.<br />

Developed specifically for interior work and for areas that may<br />

be heavily used, InBound offers a wide range of colour options,<br />

providing the perfect solution for a host of applications, including<br />

bars, cafes, hotels, restaurants and offices.<br />

For more information please visit: www.surest.co.uk,<br />

call 0800 612 2083, or email: mail@sureset.co.uk.<br />

Noblo render system<br />

for new Prem<strong>ier</strong> Inn<br />

Knauf Marmorit, one of the leaders in render<br />

InBound<br />

provides<br />

a durable,<br />

elegant<br />

surface that<br />

is virtually<br />

maintenance<br />

free<br />

systems, has been specified by Speymills<br />

Contracts to provide their Noblo system<br />

for the new Prem<strong>ier</strong> Inn Hotel and Brewers Fayre<br />

Restaurant in Widnes, Cheshire.<br />

Knauf Marmorit’s Noblo marble based textured<br />

render finish was selected in colours of red,<br />

white and cream and was chosen due to its low<br />

maintenance, high performance and its ability to be installed in colder<br />

damper winter months where a silicon option would not be advisable.<br />

Due to a tight timescale, Noblo was the ideal solution so that the opening<br />

of the hotel could be achieved on time.<br />

The render was applied to a mixture of both timber frame and blockwork<br />

as Noblo is easily worked to a variety of textured finishes. It is a <strong>prem</strong>ixed<br />

dry mortar with a lime/cementitious binder, and is water repellent, vapourpermeable<br />

and weather-resistant.<br />

Whitbread, the brand behind Prem<strong>ier</strong> Inn, has retained Speymill Contracts for many years<br />

now as one of their approved contractors for their ongoing-roll out programme of Prem<strong>ier</strong><br />

Inn and Brewers Fayre Restaurants.<br />

Knauf Marmorit also supplies externally insulated render systems and manufactures its<br />

own base coats, finishes, render and scratch render for a variety of building types. The<br />

company also offers render systems for framed system solutions, façade paints, primers<br />

and insulation products.<br />

Further information on Noblo is available from Knauf Marmorit<br />

on 0117 982 1042, by emailing steve@marmorit.co.uk or by<br />

visiting the company’s website www.marmorit.co.uk.<br />

Prem<strong>ier</strong>Hospitality<br />

5


COVER FEATURE<br />

Restaurant and Bar<br />

Design Awards 2012<br />

Alberto Alessi Alex Bradley Alex McGowan Hai Jun Haldane Martin Ingo Wuggetzer<br />

Jay Hunt Jochem Leegstra Joe Ferry John Lau Julius Wiedemann Lee Hallman<br />

Matt Turner Matthew Clark Michel Rojkind Pramiti Madhavji Richard Seymour Roy Westwood<br />

Stephen Booy Taissa Buescu Tiffanie Darke William Russell<br />

6<br />

Dedicated exclusively to <strong>hospitality</strong> design, The <strong>UK</strong><br />

and International Restaurant & Bar Design Awards is<br />

a unique concept. The Awards receive entries from<br />

the world’s top architects, designers and <strong>hospitality</strong><br />

operators in order to compile a shortlist of the year’s best<br />

<strong>hospitality</strong> design projects. Entries come from a broad range<br />

of sectors, including hotels, transport, business, industry, fine<br />

dining, education, sports and leisure, healthcare, government,<br />

aviation, cruise and retail.<br />

As a totally independent process, the judging panel is made up<br />

of a host of world renowned and well respected figures, drawn<br />

from various design and lifestyle industries. It is the judge’s role<br />

to recognise and reward entrants for design excellence, using<br />

their skills from within the industry to assess and judge each of<br />

the categories.<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

The<br />

Judges<br />

<strong>UK</strong> specific categories include Best Standalone<br />

Restaurant, Best Standalone Bar or Club, Pub,<br />

Best Multiple Restaurant and Best Fine Dining.<br />

There are also international categories such as<br />

Best Lighting, Best Pop-Up and Best Identity.<br />

The winners of the various categories<br />

including the Best Designed Restaurant and<br />

the Best Designed Bar were announced at the<br />

RIBA, 66 Portland Place, London on the 6th<br />

September 2012. Featured within our coverage<br />

of the Restaurant and Bar Design Awards 2012<br />

are The Coach House, Pizza Express Plymouth,<br />

Dirty Martini, Les Grandes Tables de L’ile Seguin<br />

and The Drift.


OVERALL<br />

WINNER<br />

Best Restaurant<br />

A Cantina (Spain)<br />

Lead designer<br />

Estudio Nomada<br />

Restaurant and Bar<br />

Design Awards 2012<br />

Prem<strong>ier</strong>Hospitality<br />

7


8<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

OVERALL<br />

WINNER<br />

Best Bar<br />

Graffiti (Bulgaria)<br />

Lead designer<br />

Mode<br />

Restaurant and Bar<br />

Design Awards 2012


Restaurant & Bar<br />

Design Awards<br />

Ceremony 2012<br />

Photography by<br />

Magnus Arrevad<br />

Prem<strong>ier</strong>Hospitality<br />

9


Transforming<br />

Coach House<br />

“Seeing Coach House win the<br />

award was very satisfying. In terms<br />

of design work the restaurant sector<br />

is a very competitive sector to be<br />

in so just being shortlisted for an<br />

award is quite an achievement.”<br />

10<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

WINNER<br />

Restaurant or bar<br />

Coach House<br />

Lead designer<br />

SHH<br />

Category<br />

Café or fast food<br />

Lighting<br />

Delta Light<br />

Tiling<br />

Olde English Tiles<br />

Staircases<br />

Albion Design Limited<br />

Coach House in Hertfordshire is a two-storey<br />

restaurant, situated in historic Hatfield House – the<br />

childhood home of Queen Elizabeth I. During 2011,<br />

work was undertaken on the restaurant to transform<br />

the former tea-room into a brand new diner with improved<br />

services. The transformation of Coach House was so successful<br />

the site recently scooped the Best <strong>UK</strong> Café of Fast Food Award<br />

at the Restaurant & Bar Design Awards 2012.<br />

SHH was the lead designer on the Coach House project and<br />

was responsible for all interior design work and the architectural<br />

services on the site.<br />

Speaking about achieving the important accolade, SHH<br />

Associate and Project Leader, Brendan Heath, said:<br />

“Seeing Coach House win the award was very satisfying. In<br />

terms of design work the restaurant sector is a very competitive<br />

sector to be in so just being shortlisted for an award is quite an<br />

achievement.<br />

“The list of projects that were nominated for awards at the<br />

Restaurant & Bar Design Awards 2012 included some very high<br />

quality designs, so to go on and win was very important to us.”<br />

Work began on the Coach House project in January 2011 and<br />

was completed in April 2011, just in time for the Easter season.<br />

Prior to work taking place on the site the building housed a<br />

tearoom which was operated by the Hatfield House estate as an<br />

additional source of revenue, however as the tearoom had limited<br />

space the site was unable to meet its potential.<br />

The project brief was to create a facility which could service both<br />

visitors and tenants, by creating a facility which would offer allyear<br />

appeal. Once work was complete on the project, Compass<br />

Group <strong>UK</strong> & Ireland took over the operation of the facility.<br />

Brendan commented:<br />

“Before we started on the project the former restaurant was<br />

situated purely on the ground floor of the Hatfield House, so


12<br />

we developed the first floor and incorporated<br />

an interconnecting staircase. To increase the<br />

space the upper level extends onto an external<br />

flat roof terrace whilst the overall layout of the<br />

restaurant has been reconfigured to meet the<br />

style of food that is being served.<br />

“Historically most of the food preparation<br />

was hidden in the back of house areas and<br />

consisted mostly of pre-prepared food and<br />

boxed sandwiches. The work we undertook<br />

allowed us to open up the area to create a<br />

dining experience where food preparation could<br />

be displayed.<br />

“We divided the site into three sections, which<br />

included a bakery counter, a deli counter and a<br />

hot food counter. The reconfiguration of space<br />

was very important as it allowed the site to cater<br />

for the high volume of people who regularly visit<br />

Hatfield House.”<br />

Additional work on the project included the<br />

installation of new air source heat pumps, new<br />

electrical services and hot water boilers.<br />

SHH Creative Director, Neil Hogan, said:<br />

“SHH specialises in architecture and interior<br />

design works with two distinct sides to the<br />

company – residential and <strong>hospitality</strong>.<br />

“We’ve never had a house style, so we have<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

Coach House:<br />

A modern eatery in the<br />

historic Hatfield House<br />

never imposed our own design styling on a project; instead, we<br />

listen, we conduct research and we treat each individual project<br />

on an individual basis. Every project is a fresh sheet of paper<br />

and a fresh sheet of ideas and this has kept our portfolio very<br />

interesting.<br />

“Coach House was very important for us as it transformed a<br />

small cafeteria into a destination eatery and winning an award at<br />

the Restaurant & Bar Design Awards 2012 was fantastic. It’s great<br />

for us and our clients, but it also provided recognition for everyone<br />

who has worked on this site throughout its transformation.”<br />

Neil added:<br />

“Marco Rebora – the organiser of the Restaurant & Bar Design<br />

Awards – did a great job with the event. He created an annual<br />

global awards ceremony in such a short space of time that was<br />

not only a powerful vehicle for the industry but also an event<br />

which perfectly highlighted the interesting design work that we<br />

and others do.”<br />

Albion Design Ltd<br />

For over 25 years, Albion Design Ltd has specialised in<br />

the manufacture of internal and external spiral staircases<br />

– including fire escapes – for use in both domestic and<br />

commercial properties, including offices, retail units and<br />

restaurants, amongst others. The company’s portfolio of<br />

past projects includes St Michael’s Church in Cambridge,<br />

KP MG head office in London, a community centre in Port<br />

Stanley on the Falkland Islands and Mail Rail – the ‘secret<br />

railway’ located under Liverpool Street Station.<br />

On The Coach House, Albion Design Ltd supplied and<br />

installed a Victorian style cast iron spiral staircase and<br />

associated balustrades to serve an upper level restaurant area.<br />

Albion Design Managing Director, Alan Hughes, said:<br />

“Working on The Coach House was a very important project<br />

for us. The Coach House is a high-profile, award-winning site<br />

and as the economic climate is unpredictable at the moment<br />

to be involved with a project like this is a privilege.”<br />

Alan added:<br />

“At Albion Design, the flexibility of our product range allows<br />

us to deliver our projects on time and within budget.”


Award for<br />

Pizza Express<br />

in Plymouth<br />

Designer and Architect Adrian Baynes has won an award for<br />

his work on the new Pizza Express in Plymouth.<br />

Adrian Baynes:<br />

Award-winner and<br />

Director of Baynes & Co.<br />

WINNER<br />

Restaurant or bar<br />

Pizza Express<br />

Lead designer<br />

Baynes & Co<br />

Category<br />

Multiple restaurant<br />

Wood Flooring<br />

Havwoods<br />

Fitout & construction<br />

Leech Group<br />

Services Limited<br />

Furniture<br />

UHS Group<br />

Adrian scooped the award for Best Multiple Restaurant<br />

at the Restaurant and Bar Design Awards 2012.<br />

Director of Baynes & Co., Adrian said:<br />

“At Pizza Express there is a requirement that every<br />

restaurant should be different and that each restaurant should<br />

relate to the town or city it is in. For the Plymouth restaurant we<br />

took a naval theme for the design and created the wavy wall and<br />

the naval tattoo.”<br />

The £500,000 project began in April 2011 and was completed<br />

in June 2011.<br />

Adrian said:<br />

“There is always a project management architectural company,<br />

Butler Associates, who create the overall layout for the kitchen<br />

and general positioning of everything. I then come in and design<br />

the restaurant and modify the layout as necessary, create the<br />

furniture layout, kitchen counters, toilet layouts and generally<br />

create the look and feel of the whole restaurant.<br />

“Pizza Express like their restaurants to have original features<br />

that relate to the locality. Plymouth could be said to be the<br />

home of the Royal Navy, so it was a logical starting point to use<br />

maritime references for the interior.<br />

“A huge wavy wall constructed of timber laths forms one side of<br />

the restaurant, with infill pieces describing an abstracted wave of<br />

water. The timber can also be seen as the hull of a boat. A white<br />

painted plimsol line adds an extra layer of complexity to the wall.<br />

The plimsol line paintwork was applied to the panels, which also<br />

gives a “horizon line” effect to the interior.<br />

Built in the Barbican Leisure Park, this is the second Pizza<br />

Express in Plymouth. Adrian was keen to add imaginative<br />

features into the design to create a practical space that reflected<br />

Plymouth’s history.<br />

Adrian said:<br />

“Baynes & Co. commissioned legendary Plymouth tattoo artist<br />

Doc Price to create a typical sailors tattoo design. He came up<br />

with a rose, which we had “tattooed” onto oak faced paneling in<br />

12mm diameter holes opposite the wavy wall.<br />

“We also wanted to provide good acoustics to encourage<br />

www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk Prem<strong>ier</strong>Hospitality<br />

13


Pizza Express<br />

in Plymouth: Winner<br />

of Best Multiple<br />

Restaurant 2012<br />

14<br />

conversation- we designed a custom acoustic baffle system<br />

in suspended foam, with a central feature to contain the air<br />

conditioning system.<br />

Bamboo flooring, marble tables and warm golden upholstery<br />

completed the scene.”<br />

Established in 1981, Baynes & Co. is a <strong>UK</strong> based interior<br />

and architectural design practice which specialises in bars,<br />

restaurants & nightclubs for interior design and new houses for<br />

architecture.<br />

Adrian also creates bespoke artwork for restaurants, bars and<br />

public areas and is a great believer in enjoying work and using a<br />

sense of humour. He hopes that his pleasure is transmitted to the<br />

customers who use his designs.<br />

Baynes & Co. have won awards for both interior design and<br />

architecture and received the award for Best Multiple Restaurant<br />

at the Bar and Restaurant Awards 2012 for their work on Pizza<br />

Express.<br />

Adrian said:<br />

“I have worked for Pizza Express for around six years. Every<br />

restaurant that I have created has a different theme – Lakeside<br />

was quite an interesting one, using inspiration of lakes, water and<br />

fish. Working on the restaurant in Headingly in Leeds was also<br />

really enjoyable. In Coventry we based the design around the<br />

bicycle and in Eastbourne we used Lewis Carroll as inspiration.<br />

“It’s been an enjoyable project and similar to the other new<br />

builds I have worked on. The art work also incorporates acoustics<br />

so it enables the restaurant to be quiet which encourages<br />

conversation.<br />

“Pizza Express was a good client to work for in so far that<br />

they encouraged every restaurant to be different. Unfortunately<br />

they’ve now changed the system and all the restaurants are now<br />

built to a manual.”<br />

On his award-winning business, Adrian said:<br />

“I also won best bar award in 2010 and last year was shortlisted<br />

for best new building under £ 250,000 by the Architects Journal.<br />

“You always hope it’s going to raise your profile and as a result<br />

you might get invited to do some interesting work.”<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

“Pizza Express like their<br />

restaurants to have original<br />

features that relate to the<br />

locality. Plymouth could be<br />

said to be the home of the<br />

Royal Navy, so it was a logical<br />

starting point to use maritime<br />

references for the interior.”<br />

Oast Technical<br />

Services Ltd<br />

Oast Technical Services work on all of the<br />

pizza express new builds, supplying their<br />

stainless steel kitchen equipment both front<br />

and back of house including staff lockers,<br />

fridges, bottle chillers, washer wear, ice<br />

machines, walk in cold rooms and freezers.<br />

Director Peter Jordan said:<br />

“The equipment we supply is a well trodden<br />

footprint for Pizza Express, we just have to<br />

make it fit within the constraints that the<br />

main architects and designers come up with.<br />

The design that David Baines came up with<br />

at the Plymouth restaurant was particularly<br />

striking. It was brilliant.<br />

“All our equipment is bespoke- we don’t<br />

have a one size fits all policy. We can supply<br />

anything to fit anywhere and it is installed by<br />

our own fitters, we don’t use sub contractors.<br />

We also have our own in house CAD design<br />

team, providing detailed site and as built<br />

drawings.”


The Drift<br />

Located within Heron Tower at 110 Bishopsgate, London,<br />

16<br />

WINNER<br />

Restaurant or bar<br />

The Drift<br />

Lead designer<br />

Fusion Design and<br />

Architecture<br />

Category<br />

Standalone bar or club<br />

Tiling<br />

Solus Ceramics<br />

The Drift is a ground and first floor bar and restaurant<br />

from London-based bar group Drake & Morgan. The<br />

250-cover restaurant incorporates two bars, an open<br />

plan kitchen, a chef’s table, alfresco dining area and includes a<br />

mouth watering menu with an extensive wine list.<br />

The Drift opened in June 2011 and recently received recognition<br />

in the Restaurant & Bar Design Awards in the category of Best<br />

Stand Alone Bar or Club. The Drift is Drake & Morgan’s fifth bar<br />

and follows the success of the Refinery – Drake & Morgan’s first<br />

bar – which opened in Southwark in September 2008, as well as<br />

The Parlour, The Anthologist, and the Folly.<br />

Throughout each of its sites, Drake & Morgan’s aim is to provide<br />

guests with a unique all-day experience that combines a bar<br />

and restaurant against breathtaking interiors. The company was<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

“The restaurant’s striking<br />

contemporary interior, set<br />

over two levels, sits behind<br />

a fully glazed facade<br />

and provides abundant<br />

natural light to the interior<br />

whilst giving fantastic<br />

visibility from the street.”


established in 2008 and to date all of its sites<br />

have been nominated at the Restaurant & Bar<br />

Design Awards.<br />

Work began on The Drift in January 2011 and<br />

reached completion in summer 2011 ahead<br />

of the restaurant’s opening in June. The £1.6<br />

million project was funded by Drake & Morgan,<br />

with Fileturn Ltd as the main contractor.<br />

London-based interior and architecture<br />

agency Fusion Design & Architecture provided<br />

all architectural services on The Drift.<br />

Fusion Design and Architecture Company<br />

Partner, Sophie Douglas, said:<br />

“The Drift is an all day destination venue for<br />

the surrounding offices and residents. The<br />

www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk Prem<strong>ier</strong>Hospitality<br />

17


The Drift:<br />

inside<br />

London’s<br />

new Heron<br />

Tower<br />

18<br />

restaurant is a 5700 sq ft restaurant and bar that is situated<br />

within a double-height space at the foot of the new Heron Tower<br />

on Bishopsgate.<br />

“The restaurant’s striking contemporary interior, set over two<br />

levels, sits behind a fully glazed facade and provides abundant<br />

natural light to the interior whilst giving fantastic visibility from<br />

the street.<br />

“The challenge of the project was working within such an<br />

unusual double height fully glazed space whilst maintaining the<br />

character and personality typical of Drake & Morgan. We also<br />

had to link the small ground floor bar and alfresco area with the<br />

restaurant and the bar above with a staircase that climbed over<br />

5 meters in height.<br />

“Drake & Morgan are a valued client with whom we love working<br />

and developing innovative, design-led concepts on which we<br />

pride ourselves on our attention to detail.”<br />

Upon entry into The Drift, guests will instantly notice its striking<br />

contemporary interior, which includes a number of dynamic<br />

features, such as a mezzanine lounge, gold walls and a fully<br />

glazed feature staircase.<br />

The bar is located at ground level, with decorative features<br />

including a warm-toned walnut counter top, green-beige profiled<br />

tiles, bevelled edge mirror tiles and a steel back bar. Meanwhile,<br />

the first floor includes black, white and grey mosaic tiling, fibre<br />

optic lights and a marble slab bar.<br />

The first floor also includes an open-plan kitchen and is<br />

surrounded by a mix of furniture, including high tables, sunken<br />

loungers and multi-coloured blown glass shades. The furniture<br />

on the first floor was specifically arranged to create distinct<br />

dining areas, whilst a chef’s table was included to provide a<br />

semi-private dining area with a view of the kitchen and seafood<br />

bar.<br />

Additional features of The Drift include full height mirror-clad<br />

food hoists and a warm grey resin floor.<br />

Crown Joinery was responsible for the bespoke joinery and<br />

metalwork on the site, whilst Into Lighting provided the lighting.<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

Nagle Fire Ltd<br />

Since 2005, Nagle Fire Ltd has specialised<br />

in the provision of fire protection systems<br />

for use in the commercial sector. Nagle Fire<br />

Ltd supplies and installs fire alarms, fire<br />

extinguishers and emergency lighting and<br />

conducts fire risk assessments across a range<br />

of developments, from schools and retail<br />

units through to industrial complexes and<br />

<strong>hospitality</strong> projects.<br />

Nagle Fire Ltd has supplied fire protection<br />

systems for many high-profile projects<br />

including the College of Richard Collyer<br />

and many public houses for Enterprise Inns.<br />

Working on the Drift, Nagle Fire Ltd designed,<br />

installed and commissioned the fire alarm<br />

system that is in operation at the site.<br />

Nagle Fire Ltd Managing Director, Andy<br />

Nagle, said:<br />

“Working on the Drift was very important<br />

to us. It is great to be involved with new and<br />

outstanding projects.”<br />

Andy added:<br />

“At Nagle Fire Ltd we are most proud of<br />

the service that we provide and we are very<br />

customer orientated. We always listen to our<br />

customers and always work to provide them<br />

with the system that they want, whilst working<br />

within the confines of set safety regulations.<br />

We deliver our projects on time and always<br />

within budget.”


20<br />

Solus Ceramics was responsible for bespoke<br />

decorative tiles and Design Resources provided<br />

the site’s dining furniture. Kudos Interiors<br />

provided counter stools and the gold wallpaper<br />

was supplied by Brian Yates.<br />

Since The Drift’s grand opening the site<br />

has continued to prove popular with diners,<br />

something noted by the restaurant’s recent<br />

success at the Restaurant & Bar Design Awards.<br />

Discussing the site’s recent recognition, Sophie<br />

commented:<br />

“Whether it is a nomination or an actual award,<br />

it is great to achieve recognition for a project in<br />

the design industry.<br />

“Our success is based upon the success of<br />

the restaurants that we work on, so knowing<br />

that The Drift has been so successful is very<br />

rewarding for us and is important for our<br />

continued success.<br />

“A number of projects that we have worked on<br />

have been nominated at the Restaurant & Bar<br />

Design Awards before, but this is the first time<br />

that we have won an award.”<br />

Sophie added:<br />

“Our work is predominately in the leisure<br />

sector and moving forward, we are working on<br />

projects for Everyman Cinema in Leeds and<br />

Maida Vale, as well as two projects for Drayton<br />

Morgan.”<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

Kudos Interiors<br />

Kudos Interiors specialise in independently sourcing furniture<br />

that meets the requirements of designers, whilst also meeting<br />

the budget and deadlines set by clients. The company has<br />

been in operation for 17 years and constantly strives to keep<br />

its designers up to date with new ranges of furniture.<br />

Over the years, Kudos Interiors has been involved with many<br />

well-known clients including Las Iguanas, Pizza Express, BP<br />

and Drake & Morgan. In addition, Kudos Interiors works with<br />

many schools, colleges and universities as well as a number<br />

of blue-chip clients.<br />

On The Drift, Kudos worked closely with Fusion Design &<br />

Architects to follow their brief and source various furniture<br />

options of indoor and outdoor furniture. Once the furniture<br />

was chosen Fusion DNA specified special fabrics for the<br />

project and Kudos Interiors purchased and arranged the<br />

upholstering of the furniture.<br />

Once the furniture was ready, Kudos Interiors collated all the<br />

furniture into its warehouse and coordinated the delivery and<br />

installation to meet the tight deadline required.<br />

Kim Dicker, Kudos Interiors, said:<br />

“This project allowed us to work with a well-respected<br />

design practice and client on a high profile location and<br />

demonstrated our abilities.<br />

“Service to our clients is foremost but we also pride ourselves<br />

in our independence and our wide varied relationships with<br />

manufacturers enabling us to source most products.”<br />

“Our success is based upon<br />

the success of the restaurants<br />

that we work on, so knowing<br />

that The Drift has been so<br />

successful is very rewarding<br />

for us and is important for<br />

our continued success.<br />

Heron Tower<br />

Heron Tower is a 46-storey building, comprising commercial<br />

office space, retail units and restaurant and bars. The tower is<br />

owned by Heron International and is currently one of the tallest<br />

buildings in London.<br />

Heron Tower was designed by architects Kohn Pedersen Fox<br />

and was completed in 2011. The Drift occupies two levels of the<br />

building however an additional restaurant – Sushi Samba – and<br />

sky bar is also situated within the structure at levels 38 to 40.<br />

Current residents of Heron Tower included McDermott Will &<br />

Emery and Landmark, Partners Group, City Capital, Chicago<br />

Trading Company and Snoras.<br />

In addition to its many impressive features, Heron Tower also<br />

includes Europe’s largest privately owned aquarium. Located<br />

in the main lobby of the building, the aquarium is home to an<br />

impressive 67 species of tropical fish, including six sharks.


The Drift:<br />

Diners enjoy the<br />

award-winning<br />

restaurant<br />

Chefs cook<br />

up a storm<br />

at The Drift<br />

www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk Prem<strong>ier</strong>Hospitality<br />

21


Shaking up another<br />

Dirty Martini<br />

“The £500,000 bar has already<br />

proved very successful with<br />

punters – building upon the<br />

success of the first Dirty<br />

Martini in Covent Garden”<br />

22<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

WINNER<br />

Restaurant or bar<br />

Coach House<br />

Lead designer<br />

SHH<br />

Category<br />

Café or fast food<br />

Lighting<br />

Delta Light<br />

Tiling<br />

Olde English Tiles<br />

Staircases<br />

Albion Design Limited<br />

Situated in the heart of Mayfair, Dirty Martini II is the<br />

latest site in the ever expanding Dirty Martini portfolio<br />

from CG Restaurants. The site opened in October 2011<br />

and comprises a stunning subterranean cocktail bar,<br />

nestled within a corner of Hanover Square.<br />

The £500,000 bar has already proved very successful with<br />

punters – building upon the success of the first Dirty Martini<br />

in Covent Garden – and recently achieved an award for best<br />

Multiple Bar or Club at the prestigious Restaurant & Bar Design<br />

Awards 2012.<br />

Livesley Projects Limited was the main contractor on Dirty<br />

Martini II, whilst Grapes Design was the interior design architect.<br />

Heathfield provided the bespoke lighting; Butler Signs provided<br />

the signage; Concept was responsible for the bar equipment;<br />

and Mission provided the site’s tills.<br />

Before work took place on the project the site housed a 2,500 sq<br />

ft branch of Davy’s Wine Bar, with office space situated above. In<br />

order to transform the site into a luxurious cocktail bar a number<br />

of reconfiguration works had to be conducted, as explained by<br />

Grapes Design Managing Director, Darren Grapes:<br />

“Before we started on the project we conducted a feasibility<br />

study to ensure the site could become a viable and operational<br />

cocktail bar. Once we were confident that this site was suitable,<br />

work was undertaken to improve the general circulation of the<br />

site. This work involved a few structural alterations to public areas,<br />

including the re-working of the kitchen area. A former function<br />

area was also transformed into a private hire VIP champagne bar.<br />

“The champagne bar is a significant feature of the site and<br />

attracts a great deal of attention from some big name guests.


www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk Prem<strong>ier</strong>Hospitality<br />

23


24<br />

“We also installed a few new vaulted areas, to increase the<br />

private hire sections of the site so guests can reserve their own<br />

spaces.”<br />

Darren continued:<br />

“One of the biggest strengths of the CG Restaurants brand is<br />

that they have a terrific sales and marketing team, who drive a<br />

great deal of traffic through their website. The group has a lot of<br />

members and followers and these guests like to pre-book their<br />

evening’s entertainment, which is beneficial to the company as it<br />

creates revenue.”<br />

Another significant feature of Dirty Martini II is the main bar<br />

which is located within the centre of the site. The bar includes a<br />

number of individual bottle cabinets which gives it the impression<br />

of being a high-end private members bar.<br />

The bespoke furniture and lighting used within Dirty Martini<br />

II was designed exclusively for the site and was integral to the<br />

overall design scheme. Features include gold lined silk ceiling<br />

shades, decadent crystal chandel<strong>ier</strong>s, quirky club chairs and<br />

luxurious banquette seating.<br />

Dirty Martini II also features the impressive and visually arresting<br />

artwork of Russ Mills.<br />

Commenting on Russ Mills’ work, Darren said:<br />

“We stumbled across Russ Mills work and knew immediately<br />

that it was perfect for Dirty Martini. His jaw-droppingly beautiful<br />

artworks combine a clash of styles from classical to pop<br />

surrealism adding a slightly sinister yet irresistibly seductive<br />

edge to the interior.”<br />

Such is the popularity of Dirty Martini II that the bar has already<br />

garnered rave reviews from critics, with View London describing<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

the site as “a cool luxurious setting” and TNT<br />

<strong>Magazine</strong> proclaiming that Dirty Martini II is ‘a<br />

stylish spot that also manages to feel relaxed”.<br />

With reviews such as these it is not surprising<br />

that Dirty Martini II won an award at the recent<br />

Restaurant & Bar Design Awards 2012 in the<br />

category for Multiple Bar or Club.<br />

Darren said:<br />

“Grapes Design has been involved with bars,<br />

clubs, pubs and restaurants since 1996 so an<br />

award like this gives us recognition for all the<br />

hard work that we have conducted in the past.<br />

We are only a small company, but our team<br />

is extremely talented and an award like this<br />

puts us on par with some of the much larger<br />

companies in the industry.”<br />

Darren added:<br />

“With Dirty Martini II our goal was to give<br />

the site a vintage feel, whilst at the same time<br />

provide it with its own unique look. We are<br />

constantly developing the new design scheme<br />

for Dirty Martini because CG Restaurants want<br />

their bars to be individual, so that they can stand<br />

out from the crowd. That’s exactly what Dirty<br />

Martini II does. The bar is evocative, secretive,<br />

intriguing, edgy and seductive.”


Pop-up in Paris<br />

“When designing this restaurant<br />

we really wanted to create a<br />

site which could appear and<br />

then disappear without leaving<br />

any trace of its existence.”<br />

WINNER<br />

Restaurant or bar<br />

Les Grandes Tables<br />

de L’ile Seguin<br />

Lead designer<br />

1024 architecture<br />

Category<br />

Pop up<br />

Situted on Île Seguin, Paris, the award-winning Les<br />

Grandes Tables de L île is a very unique concept<br />

in dining. Comprising of a strand board box and<br />

surrounded by scaffolding, the restaurant offers<br />

exquisite dining and can be erected and deconstructed to create<br />

the ultimate pop-up dining experience.<br />

Work began on the project in September 2010 and was<br />

completed just ahead of its grand opening in September 2011.<br />

Les Grandes Tables was the main contractor on the project, whilst<br />

1024 Architecture was responsible for the site’s unusual design.<br />

The 120-cover restaurant covers an area of 300 metres² and<br />

comprises scaffolding, wood fibre panels and containers.<br />

During the evenings and for special events the site can also be<br />

illuminated via the use of specially installed lighting effects.<br />

Discussing the site with Prem<strong>ier</strong> <strong>Construction</strong>, 1024 Architecture<br />

Architect, P<strong>ier</strong>re Schneider, said:<br />

“When designing this restaurant we really wanted to create a site<br />

which could appear and then disappear without leaving any trace<br />

of its existence. The site can be unplugged and deconstructed<br />

very quickly and once the site is taken down the scaffolding can<br />

be broken apart and resold. Up to 80% of the restaurant can be<br />

recycled, so the real beauty of a project like this is that it is very<br />

cost effective.<br />

“The materials we used on this project were very unusual as<br />

they are the type of materials that would be used during the<br />

construction process and certainly not the type of materials we<br />

would use on more traditional projects. However this was our<br />

goal; to make the restaurant appear as if it wasn’t quite complete,<br />

as if it was nearing the final stages of construction.”<br />

P<strong>ier</strong>re added:<br />

“There were many contradictions in terms of the construction<br />

process on this project, but this was an essential element in<br />

making this project work.<br />

“We also had to ensure that the site could cope with different<br />

weather conditions, so although it is light in its construction it<br />

includes concrete foundations to keep it in place. Ordinarily we<br />

wouldn’t design a building to fall apart, but on this occasion this<br />

www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk Prem<strong>ier</strong>Hospitality<br />

25


26<br />

The<br />

construction<br />

of Les<br />

Grandes<br />

Tables de L’île<br />

“To win an award was really<br />

great. We won a national prize in<br />

France but to get international<br />

acknowledgement for our<br />

work was really fantastic.”<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

is exactly what we wanted, only with solutions to ensure that it<br />

could come apart when we needed it to and not before.<br />

“Even though this building is temporary it had to be designed in<br />

the same way as a permanent structure.”<br />

Prior to work taking place on the restaurant the site was formerly<br />

the home of car manufacturer Renault, who housed a factory<br />

on Île Seguin, however the site remained empty for some time<br />

before the new restaurant was constructed.<br />

Once work on the site was complete not only did the restaurant’s<br />

unique design catch the attention of its guests, but it also caught<br />

the attention of the judges of the Restaurant & Bar Design<br />

Awards 2012 who awarded the site Best <strong>UK</strong> and International<br />

Pop-Up Restaurant.<br />

P<strong>ier</strong>re commented:<br />

“The project was the only restaurant in its category which was<br />

truly able to disappear without a trace and the recyclable element<br />

of the site really stood out.<br />

“To win an award was really great. We won a national prize in<br />

France but to get international acknowledgement for our work<br />

was really fantastic. Everyone who was involved with the project<br />

and everyone on the island is very proud of the restaurant’s<br />

achievement.”


Another<br />

successful<br />

serving for<br />

Jamie’s<br />

Italian<br />

NOMINATED<br />

Restaurant or bar<br />

Jamie’s Italian<br />

Lead designer<br />

Stiff + Trevillion<br />

Category<br />

Restaurant or bar<br />

in another space<br />

Furniture<br />

Conran Contracts<br />

Retrouvius<br />

Housed within the former Magistrates<br />

Court in central Cheltenham, Jamie’s<br />

Italian is a 170-cover restaurant from<br />

celebrity chef Jamie Oliver. Since its<br />

launch in July 2011 the restaurant has proved<br />

popular with diners and recently received a<br />

nomination at the Restaurant & Bar Design<br />

Awards 2012. Although the restaurant didn’t win<br />

an award, its nomination was certainly a sign of<br />

the restaurant’s popularity within the town.<br />

In discussing the Cheltenham site, Jamie<br />

Oliver, said:<br />

“I wanted to create a local restaurant that was<br />

classy, reliable and inspired by what people<br />

want – good tasty food.<br />

“I was so excited to bring Jamie’s Italian to<br />

Cheltenham. The restaurant is one of the most<br />

www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk Prem<strong>ier</strong>Hospitality<br />

27


“It is always great to be<br />

recognised for the work that<br />

you do, so being part of a site<br />

that received a nomination at<br />

the Restaurant & Bar Design<br />

Awards 2012 was fantastic.”<br />

28<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

historic in the Jamie’s Italian collection and the restaurant’s<br />

designers were careful to maintain some of the Grade II Listed<br />

building’s original features while adding some new additions<br />

including a Hollywood-style spiral staircase.”<br />

Jamie added:<br />

“We’ve got a beautiful building in a great town in a gorgeous<br />

country and I know the team at Jamie’s Italian have quickly made<br />

it a favourite amongst local people.”<br />

Work began on transforming the Magistrates Court into a new<br />

Jamie’s Italian in April 2011, with work reaching completion on<br />

the 11th July, just in time for the restaurant’s grand opening.<br />

du Boulay Contracts Ltd was the main contractor on Jamie’s<br />

Italian Cheltenham and Stiff+Trevillion Architects was the interior<br />

design architect on the site.<br />

A very noticeable element of Jamie’s Italian Cheltenham is<br />

the large amount of existing features which were retained from<br />

the building’s former life, including ceilings, doors and a small<br />

amount of ceramic flooring. Meanwhile, new features include<br />

bespoke light fittings, an antipasti counter and a bar which is<br />

housed in one of the old judge’s rooms.<br />

Jamie’s Italian Cheltenham is spread across three storeys and<br />

upon entry into the building diners are brought into the lobby,<br />

where a staircase to the left leads to the first floor and a door to<br />

the right leads into the ground level dining area.<br />

Stiff+Trevillion Architects Company Director, Richard Blandy,<br />

said:<br />

“The local authority in Cheltenham was delighted to bring a<br />

Jamie’s Italian to the Magistrates Court as it is a major building in<br />

the town which has now gained a new lease of life.<br />

“Before work started on the project, the plan was to keep the<br />

original fabric of the building and then fit-out the interior.<br />

“All of the original rooms and spaces remained intact from when


the building existed as a court house but we<br />

introduced a new colour scheme into the site<br />

that complimented the brand and the existing<br />

features.<br />

“The main courts room is a magnificent tall<br />

space, with vaulted roof lights located above<br />

the original jury area and diners can now sit and<br />

eat in areas that were once used by the jury, the<br />

press and even the clerks.<br />

“Retaining existing elements of the site created<br />

a challenge as we had to install services and new<br />

features without affecting the historic elements<br />

of the building, but we kept an ongoing dialogue<br />

with the project’s conservation office during the<br />

works and the conversion ran smoothly.”<br />

To date Stiff+Trevillion Architects has completed<br />

eight restaurants for the Jamie’s Italian brand,<br />

including sites in Bath, Portsmouth, Reading,<br />

Liverpool, Leads, Guildford and Bristol.<br />

Discussing the site’s nomination at the<br />

Restaurant & Bar Design Awards, Richard<br />

commented:<br />

“It is always great to be recognised for the<br />

work that you do, so being part of a site that<br />

received a nomination at the Restaurant &<br />

Bar Design Awards 2012 was fantastic. The<br />

feedback from Jamie’s has been good and they<br />

are equally pleased to know that their sites are<br />

getting nominated for awards such as these.”<br />

APS Plumbing, Heating<br />

& Gas Engineers Ltd<br />

APS Ltd specialise in the design build installation of mechanical<br />

services for use in new restaurant projects. The company has<br />

been in operation since 2004 and have completed works for<br />

many leading brands, including Hawksmoor, Wahaca, Union<br />

Jacks, Brasserie Blanc, The White Brasserie and Lochfyne,<br />

amongst others.<br />

Whilst working on the restaurant projects, APS Ltd has<br />

worked with many leading contractors including Brasserie Co<br />

Ltd, PNW Design Ltd, Tekne and DuBoulay.<br />

To date APS Ltd has completed works on three Jamie’s<br />

Italian restaurants, including Jamie’s Italian Cheltenham,<br />

Jamie’s Italian Bluewater and Union Jacks in Winchester. In<br />

addition, APS Ltd has also worked on Jamie’s Deli in Bath.<br />

Working on Jamie’s Italian Cheltenham, APS Ltd was<br />

responsible for the design build installations of all plumbing,<br />

heating, gas and drainage services, as well as the sanitary<br />

ware on the site.<br />

APS Ltd Managing Director, Lee Anstey, said:<br />

“The company prides itself on delivering projects on time<br />

and the quality of workmanship is always to the highest level<br />

throughout, providing the best possible service.”<br />

www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk Prem<strong>ier</strong>Hospitality<br />

29


he Cube: Dest<br />

30<br />

Prem<strong>ier</strong>Hospitality<br />

Designed to offer a memorable eating experience<br />

via a selection of different locations in Europe, the<br />

Cube – Dining with a View – is a unique concept in<br />

continental dining. The main aim of the Cube is to<br />

provide an exquisite eatery that can travel from one location<br />

to the next, appearing in some of Europe’s most prestigious<br />

places.<br />

The semi-transparent structure has so far been positioned<br />

on top of buildings, monuments and even a float on water,<br />

and has taken in such destinations as Belgium, Italy, Russia,<br />

Switzerland and Sweden.<br />

Conceived by Belgian event agency, Absolute Blue and<br />

commissioned by Electrolux, the Cube was launched<br />

in Brussels in April 2011 where it sat atop the Parc du<br />

Cinquantenaire for three months before it<br />

was relocated to its next<br />

destination.<br />

Work began on<br />

the Cube in<br />

June 2010.<br />

Nüssli AG was the main contractor on the Cube,<br />

whilst Park Associati was the architect and Studio FM<br />

Milano provided the site’s logo and texture design.<br />

Park Associati Architect Partner, Michele Rossi, said:<br />

“The Cube is a very unique concept in dining. The<br />

restaurant is a small pavilion measuring 90 sq metres<br />

and was conceived to be a site that could be mounted in<br />

various locations throughout Europe.<br />

“Before we started working on the project we decided<br />

to place the Cube in specific locations, so that we could<br />

have a temporary restaurant, featuring Michelin star<br />

chefs, which could appear in some very famous places.<br />

“The concept came from event agency, Absolute<br />

Blue, who allowed us to develop this idea into a great<br />

marketing strategy. The building is easy to install and<br />

relocate, and unlike some temporary structures which<br />

are not constructed to last, the Cube maintains the high<br />

October2012


ination dining<br />

www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk Prem<strong>ier</strong>Hospitality<br />

31


32<br />

Prem<strong>ier</strong>Hospitality<br />

“The building is easy to install<br />

and relocate, and unlike some<br />

temporary structures which<br />

are not constructed to last, the<br />

Cube maintains the high quality<br />

of a permanent structure.”<br />

quality of a permanent structure.<br />

“The Cube has been designed to<br />

accommodate very different climates, so<br />

whether it is a hot summer in Italy or a cold<br />

winter in Sweden the building is perfectly<br />

suited to its new home and the food<br />

preparation area was designed so the chef<br />

always remains on display. Diners can see<br />

what food the chef is preparing, which not<br />

only creates an interesting environment it<br />

allows the restaurant to become a destination<br />

for diners who are really passionate about<br />

their food.”<br />

The building comprises a large openplanned<br />

space, with a visible kitchen and a<br />

large dining table able to accommodate up<br />

to 18 guests. The table can be raised and<br />

made to disappear into the ceiling in order to<br />

create an after-dinner lounge area.<br />

The interior of the Cube was designed to<br />

suit different arrangements, making it easily<br />

adaptable to each location and the fullyfitted<br />

kitchen houses many top of the range,<br />

high-tech Electrolux appliances. The Cube<br />

was constructed from a mix of eco-friendly<br />

and energy saving materials and wherever it<br />

is located the restaurant always offers diners<br />

October2012<br />

maximum comfort and a fantastic dining experience.<br />

Michele Rossi added:<br />

“Being a part of the Cube was very important for us at Park<br />

Associati. Our practice is now over ten years old and we work<br />

across a range of projects, from large buildings to interior<br />

work, but the Cube is one of those projects that has certainly<br />

helped us to raise our profile in the industry.<br />

“The Cube was a very challenging project, but this was<br />

something that we particularly enjoyed as we were given the<br />

opportunity to uncover solutions which create a very different<br />

form of dining.<br />

“The Cube has been very successful since it launched, which<br />

is something Electrolux have been very happy about and<br />

when placed in these magnificent and historical locations, the<br />

Cube instantly becomes a part of the landscape.”


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34<br />

High amongst the tree tops, in a<br />

picturesque, yet secluded area of<br />

Hampshire’s New Forest, Chewton<br />

Glen’s treehouse suites are a brand<br />

new addition to Chewton Glen Hotel. The suites<br />

include a range of impressive features and are<br />

just a short stroll away from the main hotel.<br />

Each treehouse comprises a steel and timber<br />

pod sat comfortably on top a set of steel and<br />

concrete stilts.<br />

The pods include luxurious bathrooms,<br />

spacious bedrooms and a stunning range of<br />

fixtures and finishes. A compact kitchenette is<br />

included in each pod, presenting guests with<br />

the opportunity to whip up their own delicious<br />

roof-top dishes and a breakfast hamper is<br />

delivered to each suite on a daily basis.<br />

Additional features of the treehouse suites<br />

include floor-to-ceiling glazing – providing<br />

panoramic forest views – and external decking<br />

areas which provide brave guests with<br />

sunbathing opportunities.<br />

The cost to stay in a treehouse suite at<br />

Chewton Glen ranges from £600 to £1000.<br />

Chewton Glen Managing Director, Andrew<br />

Stembridge, said:<br />

“The inevitable restrictions of building in such<br />

a picturesque and secluded valley actually<br />

helped shape the design, positioning and vista<br />

of each pod and the end result is one that has<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

Chewton<br />

Glen<br />

branches<br />

out


www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk<br />

Forgeability Ltd<br />

For over five years, Forgeability Ltd has<br />

specialised in manufacturing bespoke<br />

metalwork for use on a vast selection of<br />

projects across a broad range of sectors.<br />

The company predominately manufactures<br />

furniture and has provided unique products<br />

for retail units, hotels and even yachts.<br />

On the Chewton Glen Hotel project,<br />

Forgeability Ltd was responsible for the<br />

headboard and wall artwork, the log and<br />

console tables, the wall lights and a number<br />

of decorative items that appear within each<br />

treehouse suite.<br />

Forgeability Ltd Company Director, Adam<br />

Phillips, said:<br />

“Forgeability Ltd has been in operation for<br />

the past five years however I have been in<br />

the business for almost nine years and in<br />

this time I’ve been involved with many highprofile<br />

projects.<br />

“We enjoy being involved in projects that<br />

are different, interesting and out of the<br />

ordinary, so working on the treehouse suites<br />

was perfect.<br />

“At Forgeability Ltd we have a ‘can do’<br />

attitude, and we deliver high-quality work on<br />

time and within budget.”<br />

evolved organically over the course of time.<br />

“Our strategy was to work hand in hand with the local council,<br />

the ecologists and arboriculturists and this ensured that everyone<br />

and everything was considered from the outset.<br />

“Even the badgers were provided with a brand new five-star<br />

home – built out of oak – and other wildlife was politely asked<br />

to ‘stand aside’ for a few months whilst we undertook the<br />

construction in the most considerate manner. Not a tree was<br />

felled, nor a tree-root disturbed.<br />

“The design and project team also worked in harmony to create<br />

these completely unique buildings which would blend into the<br />

natural habitat and create the absolute minimum footprint in<br />

every conceivable way.<br />

“The valley itself is being allowed to recover naturally and in<br />

a very short space of time this haven of wildlife will once again<br />

provide the most magical outlook and backdrop for couples and<br />

families all looking to escape from the real world and be close to<br />

nature in the most luxurious manner.”<br />

Work began on the five-star treehouse suites in late 2011 and<br />

was completed in July 2012. Galliford Try Plc was the main<br />

contractor on the project, whilst Martin Hulbert Design was<br />

responsible for the interior design work on the site.<br />

Martin Hulbert Design Managing Director, Martin Hulbert, said:<br />

“Chewton Glen is a highly respected five-star country house<br />

hotel which caters for the London market. The hotel has a<br />

longstanding client base, which returns each year, and in some<br />

respects the site is very much like a club rather than a hotel.<br />

“As the hotel is in a greenbelt area it can be quite difficult to get<br />

planning permission to expand the hotel so constructing these<br />

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35


36<br />

semi-temporary structures proved to be the<br />

best option.<br />

“The new suites have allowed the hotel to<br />

expand without disturbing the environment and<br />

they are a very distinct and green addition to<br />

the site.<br />

“There are 6 treehouse suites at Chewton Glen,<br />

very much like floating pavilions and each of the<br />

six pods are split into two units. In addition, two<br />

of the tree houses include glass bridges which<br />

link to an additional bedroom.<br />

“When working through the design process for<br />

this site we looked at how the treehouses would<br />

fit into the environment and how they would sit<br />

alongside the existing hotel. The pods contain<br />

little design nods towards the surrounding<br />

countryside, which give them a natural country<br />

feel, but they are certainly not your typical type<br />

of treehouse.”<br />

Martin added:<br />

“Working on the new suites at Chewton Glen<br />

was a challenge, but it was a very exciting project<br />

to be a part of. Chewton Glen understood what<br />

we wanted to do and gave us the freedom to<br />

do it. This helped us to create something very<br />

unique.<br />

atlantic<br />

Contract Interiors Ltd<br />

Tel : 01489 780070<br />

Fax : 01489 780077<br />

Email: sales@atlanticcontractinteriors.com<br />

www.atlanticcontractinteriors.com<br />

Atlantic Contract Interiors Ltd<br />

Unit 14, Solent Industrial Estate, Shamblehurst Lane,<br />

Hedge End, Southampton, SO30 2FQ<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

Atlantic Contract Interiors Ltd<br />

Since 2004, Atlantic Contract Interiors has specialised in the<br />

manufacture and installation of domestic and commercial<br />

interiors. Atlantic Contract Interiors works closely with<br />

Designers to create exclusive interiors. Products range from<br />

soft furnishings, upholstery and flooring, fabric walling to<br />

cushions and curtains.<br />

Recently, Atlantic Contract Interiors provided bespoke<br />

furniture, to designer’s specification, for Coworth Park in<br />

Ascot – a part of the Dorchester Collection of 5 star hotels –<br />

and is currently involved in a project to refit Saga Ruby, along<br />

with other top London hotels and super yachts abroad.<br />

Whilst working on the treehouse suites at Chewton Glen<br />

Hotel, Atlantic Contract Interiors provided bespoke furniture,<br />

curtains, bed valances, scatter cushions and rugs.<br />

Atlantic Contract Interiors, Tony Brooks said:<br />

“Working on a project such as the treehouse suites at<br />

Chewton Glen is very important for us. We take great pride in<br />

watching the designer’s ideas come to life in our hands.<br />

“At Atlantic Contract Interiors, we pay great attention to detail<br />

and are proud of our alliance with several of the top designers<br />

and hotels in London.”


Playtime commences at Dukebox<br />

A<br />

project to refurbish and rebrand an<br />

existing nightclub has been completed<br />

in one of the most prestigious areas<br />

of London. The work has taken the<br />

site from a traditional mainstream venue to one<br />

that emphasises good times and partying.<br />

Dukebox is a brand new basement nightclub,<br />

Situated at 266 Fulham Road in Chelsea. The<br />

3,000 sq ft site has a capacity for 230 people<br />

and features a warehouse-style interior with<br />

nostalgic detailing and eccentric touches.<br />

Work began on the project in July 2012 and<br />

was completed ahead of its opening on the 12th<br />

of September. WFC was the main contractor on<br />

the refurbishment project, whilst leading interior<br />

design consultancy Tibbatts Abel provided the<br />

concept, interior and architectural services on<br />

the site.<br />

The project comprised the internal<br />

refurbishment and rebranding of the existing<br />

nightclub to transform it into a new, high-end,<br />

late night venue. The site is owned by Howard<br />

Spooner and Dipak Panchal and is the first<br />

Dukebox nightclub in the <strong>UK</strong>.<br />

The theme of Dukebox is good old fashioned<br />

‘British fun’, so to make Dukebox a memorable<br />

night out for guests carousel horses, jackin-the-boxes,<br />

private dance floors and even<br />

Waltzer-style booths have been installed at the<br />

site. Additional features of Dukebox include a<br />

copper drinks bar, padded seats, a roundabout<br />

podium and a series of shelves lined with<br />

traditional sweet shop jars.<br />

The makeover of the site has not just been<br />

restricted to the fabric of the building as staff<br />

attire has also been included as part of the<br />

rebranding scheme. Kitted out in drummer boy-style outfits,<br />

staff dispense delicious cocktails whilst dressed in fantastical<br />

clothing, which combines to create an atmosphere that is part<br />

nursery rhyme, part Wonderland.<br />

Tibbatts Abel Director, Adrian Abel, said:<br />

“Work on Dukebox involved the complete strip-out of an<br />

existing nightclub to return the site back to its structure. We<br />

then redressed all of the internal service areas and completed<br />

some new finishes. We also created a few structural openings to<br />

reconfigure the building and this allowed us to link together some<br />

of the internal areas of the club.<br />

“The exterior work on the site was kept to a minimum and mostly<br />

comprised the reformation of the existing entrance way and the<br />

implementation of associated signage.<br />

“There was an accelerated programme of works on this project<br />

as the <strong>prem</strong>ises were trading before the refurbishment took<br />

place, so the owners wanted the site to continue to trade as<br />

quickly as possible. The idea was to prepare the site for the work<br />

and then turn everything around as fast as possible to get the<br />

nightclub up and running again.<br />

“We have completed work for many commercial businesses so<br />

we are used to working to tight deadlines.”<br />

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38<br />

Adrian added:<br />

“Since Dukebox opened, the nightclub has<br />

been trading extremely well and our client,<br />

Howard Spooner, is very pleased. Dukebox has<br />

exceeded its targets and now I believe Howard<br />

is looking to create some new ventures.<br />

“We are looking at new sites with him and we<br />

hope to continue this great working relationship<br />

on future projects.<br />

“Dukebox has taken a run-of-the-mill venue<br />

and transformed it into a destination point<br />

with lots of dramatic and memorable features,<br />

making it a major draw for guests. The work that<br />

we have achieved with this nightclub is a perfect<br />

demonstration of how someone can take a site<br />

and transform it quickly, economically and<br />

imaginatively.”<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

“Dukebox has taken a run-ofthe-mill<br />

venue and transformed<br />

it into a destination point<br />

with lots of dramatic and<br />

memorable features, making<br />

it a major draw for guests.”<br />

P A Schofield Ltd<br />

For over 20 years, P A Schofield Ltd has provided specialist<br />

decorating services to the leisure industry. P A Schofield Ltd<br />

has completed works for bars, restaurants, nightclubs and<br />

casinos and high profile clients including Gala Bingo, Aspers<br />

Casino, Zizzi, Prezzo, Byron Restaurants, KFC and Pizza Hut.<br />

PA Schofield Ltd has an excellent working relationship with<br />

WFC and has provided the company with specialist decorating<br />

services for almost 18 years.<br />

Working on Dukebox, P A Schofield Ltd completed general<br />

decorating works & also did specialist works such as UV sign<br />

writing, sign writing, UV graffiti and specialist aging effects –<br />

to make the club look as if it had existed for years.<br />

P A Schofield Ltd Managing Director, Paul Schofield said:<br />

“It’s always very important for P A Schofield Ltd to be involved<br />

with WFC on all of their projects. We have a fantastic working<br />

relationship with them and we have never let them down.”


Manchester City Football Club<br />

top of the table in <strong>hospitality</strong><br />

Manchester City Football Club has refurbished three<br />

of the Etihad Stadium’s <strong>hospitality</strong> areas, wowing<br />

football fans and guests alike.<br />

The club’s most prestigious <strong>hospitality</strong> space,<br />

now named The Connell Club, has been entirely redesigned<br />

along with The Mancunian, a restaurant celebrating the city of<br />

Manchester and its cultural heritage.<br />

A number of <strong>hospitality</strong> boxes have also been customised,<br />

including the EA Sports Games Box where customers can enjoy<br />

an all-out gaming experience.<br />

Manchester City’s Marketing Manager, Justice Ellis, told<br />

Prem<strong>ier</strong> <strong>Construction</strong> about the project.<br />

He said: “As a club – whether in the stadium, <strong>hospitality</strong> or social<br />

media – we like innovation.<br />

“Originally the new stadium was quite grey – it didn’t have much<br />

of City about it. But as the stadium has been developed, colour<br />

has been added and that is what we are continuing to do through<br />

these spaces.<br />

“We wanted to match what we have achieved<br />

on the pitch with our <strong>hospitality</strong> offer, and we’re<br />

thrilled with the look and feel of these plans in<br />

anticipation of what is to come at the Etihad<br />

Stadium this season.”<br />

The work began in June 2012 and was<br />

completed in time for the start of the 2012/13<br />

season at the end of August 2012. The main<br />

contractor for the work was the Manchester<br />

based fit-out company Styles and Wood.<br />

The overall design consultants were 2020 and<br />

the creative agency was Design By Music.<br />

Justice said: “The Connell Club is the most<br />

prestigious <strong>hospitality</strong> venue- we chose the<br />

name because the word ‘club’ suggests a<br />

coming together of people and a sense of<br />

ownership.<br />

“Both The Connell Club and The Mancunian<br />

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40<br />

have been meticulously planned to represent<br />

the aspects on which the club is formed, from<br />

a proud history, unique culture and loyal fanbase.<br />

“Manchester City is a global brand, proud of its<br />

roots. We are taking these spaces onto another<br />

level, expressing the character of the club and<br />

creating an experience unrivalled anywhere in<br />

world football.”<br />

The Connell family were instrumental in setting<br />

the foundations for Manchester City Football<br />

Club in the 1890’s. They saw a need to bring the<br />

community together and the outcome of their<br />

actions was the creation of St Marks Football<br />

Club, which became Gorton AFC in 1884 and<br />

eventually, Manchester City Football Club.<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

This history of the club is reflected in the many original design<br />

features which give The Connell Club its unique, traditional feel.<br />

Justice explained:<br />

“We wanted to introduce brands within the main brand identity of<br />

Manchester City, in The Connell Club we have used two C’s facing<br />

each other, which is a reference to the initial crest of the club<br />

“You come through big oak doors featuring the emblem to meet<br />

a large conc<strong>ier</strong>ge desk with the emblem imprinted in leather, it’s<br />

this attention to detail which makes it a really special place to be.<br />

“Also everything was procured locally – the art is from Central<br />

Station in Ancoats and the work was carried out by the Altrincham<br />

based fit-out firm Styles and Wood.”<br />

The Connell Club seats 220 people and features many special<br />

details to reflect the exclusivity of the restaurant.<br />

Each slate place matt is imprinted with the Connell Club logo and<br />

there are numerous design features which refer to the club’s roots.


“Manchester City is a<br />

global brand, proud of its<br />

roots. We are taking these<br />

spaces onto another level,<br />

expressing the character<br />

of the club and creating<br />

an experience unrivalled<br />

anywhere in world football.”<br />

A 1900’s map of East Manchester is subtly placed on a wood<br />

panel on the ceiling at the entrance to the restaurant, marked on<br />

it is the location of the original stadium and St Mark’s Church,<br />

both important places in the clubs history.<br />

Within The Connell Club, the five Ambassador booths are the<br />

most exclusive seating in the restaurant and each is themed with<br />

a story referring to one of the positive attributes alluded to in the<br />

team’s original crest.<br />

These are bravery, honour, generosity, glory and loyalty –<br />

and each booth has its own commissioned panel above it to<br />

illustrate that attribute. The stories are also engraved on the<br />

edge of each table.<br />

Even the leather on the booth seating has been given extra<br />

attention to detail- and is stitched using the same hexagonal<br />

pattern used to make footballs.<br />

Directly above the Connell Club is The Mancunian, a place<br />

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41


42<br />

where ‘City meets the City’ as it is the one location in the stadium<br />

with superb views of both the pitch and the Manchester skyline.<br />

In the newly designed restaurant, the bar has been moved<br />

towards the back of the space and is surrounded by glass to<br />

prevent the obstruction of the room’s amazing views.<br />

Manchester City Football Club chose to base the modern<br />

restaurant on one of the things that Manchester is most famous<br />

for; music.<br />

This theme is reflected in a variety of design features within the<br />

restaurant, one of the most striking being a large vinyl record<br />

above the bar as you enter the space.<br />

The record has 11 grooves to show the 11 players on the<br />

pitch, and each groove is marked with lyrics from bands with<br />

connections to Manchester such as Oasis, the Ting Tings, the<br />

Chemical Brothers, 10CC and I Am Kloot.<br />

As you enter the restaurant, the lyrics meet to spell out ‘The place<br />

where rock and roll meets give and go. This is the Mancunian.’<br />

This design feature was created by ‘Design by Music’ a local<br />

creative agency based in Manchester’s Northern Quarter.<br />

The music theme is shown throughout, including in the chains<br />

which separate the bar from the main restaurant, which differ in<br />

colour to show the sound waves of much loved city songs.<br />

The leather place mats are imprinted with quotes from different<br />

Mancunians, such as Johnny Marr, Noel Gallagher and Mark<br />

Radcliffe.<br />

There is also locally commissioned art displayed on the walls<br />

which pays homage to city players such as Joe Hart, Alan Ball,<br />

Paul Lake and Mario Balotelli.<br />

Manchester City Football Club has also begun to come up with<br />

imaginative new schemes for the way fans experience the club’s<br />

boxes, which makes up the final element to the clubs <strong>hospitality</strong><br />

refurbishment work.<br />

The club has teamed up with EA Sports to create a gaming box<br />

in place of what was a traditional 8ft x 11ft entertaining space.<br />

The fully interactive Gaming Box accommodates up to 10<br />

people, offering EA SPORTS’ latest gaming releases, luxury<br />

gaming chairs, a 42” screen and PS3 gaming console. The box<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

“There is also locally<br />

commissioned art<br />

displayed on the walls<br />

which pays homage to<br />

city players such as Joe<br />

Hart, Alan Ball, Paul Lake<br />

and Mario Balotelli.”<br />

also benefits from an awe-inspiring panoramic<br />

view of the pitch.<br />

Justice said:<br />

“The new EA SPORTS Gaming Box thrills<br />

the senses, and offers an unrivalled combined<br />

experience for football and gaming fans.<br />

“From the moment you walk in, every detail<br />

has been thought of so that guests enjoy a<br />

fully customised experience – even boasting<br />

its own more informal catering – but with<br />

same usual high standard for a Platinum Box<br />

guest, including your own balcony seating and<br />

dedicated waiter or waitress.<br />

“This is a great thing for City to have as it<br />

means we are getting custom from businesses<br />

who previously might not have booked a box.”<br />

The EA Sports box joins specially customised<br />

boxes from Etihad Airlines and luxury<br />

watchmaker Richard Mille.<br />

The Harvey Nichols Experience Box is another<br />

example of Manchester City choosing to<br />

customise their available <strong>hospitality</strong> space.<br />

This box includes a mixologist to run cocktail<br />

or spirit master classes, food and drink from the<br />

award-winning Harvey Nichols Second Floor<br />

Restaurant, a gift bag for all guests and the<br />

room is dressed with the latest fashions from<br />

Harvey Nichols.<br />

The Connell Club, The Mancunian, the EA<br />

Sports Box and The Harvey Nichols Experience<br />

Box are now open and available for booking.


Nurturing The Jam Tree<br />

The Jam Tree opened its doors for the<br />

first time in April 2010, with its <strong>prem</strong><strong>ier</strong><br />

site in Milson Road, Kensington. The<br />

success of this initial offering led to the<br />

launch of a second site in May 2011, this time<br />

on the Kings Road in Chelsea, and was recently<br />

followed by a third site in September 2012 on<br />

Clapham Old Road.<br />

The Jam Tree Clapham is situated right in the<br />

heart of Clapham Old town and is a 150-cover<br />

restaurant and bar, covering approximately<br />

3,000 sq ft. The menu at The Jam Tree Clapham<br />

features modern British favourites, alongside<br />

dishes from a range of countries and combines<br />

exotic ingredients with local produce. With two<br />

airy rooms, a beautiful outdoor space and the<br />

capacity for approximately 400 guests, the site<br />

is the perfect place to eat, drink and relax.<br />

The Jam Tree Director, Yann Roberts, said:<br />

“To date The Jam Tree Clapham is the third<br />

site for The Jam Tree brand. All of our sites are<br />

based in London and are perfect examples of<br />

independently owned, contemporary pubs.<br />

“The food concept of The Jam Tree is Anglocolonial,<br />

which is basically British food, with<br />

additional dishes taken from countries which<br />

were former British colonies, such as Malaysia,<br />

America and India.<br />

“In addition to our distinctive menu, we also offer cocktails<br />

which have become quite well known in London as they use jam<br />

as one of the main ingredients.<br />

“The whole of the Jam Tree concept is that food comes first and<br />

everything else follows.”<br />

Work began on The Jam Tree Clapham in August 2012. Prior<br />

to work taking place on the project, the site was an existing<br />

bar/restaurant so the refurbishment programme was kept to a<br />

minimum and predominately concentrated on a few cosmetic<br />

enhancements.<br />

As part of the work on the site a new floor was installed, the<br />

internal layout was reconfigured and associated signage was<br />

installed. The building was also rewired, some redecoration<br />

works took place and the site was fully furnished.<br />

A significant new feature at The Jam Tree Clapham Road is<br />

its stylish tin ceiling. The ceiling is a very unique aspect to the<br />

building which not only reflects light throughout the bar but also<br />

adds a level of glitz and glamour to the site.<br />

Trabor was the main contractor on the project, whilst Yann<br />

Roberts was responsible for the interior design of The Jam Tree<br />

Clapham. Many of the restaurant’s unique interior elements<br />

were sourced from Andy Thornton, the <strong>UK</strong>’s largest suppl<strong>ier</strong> of<br />

architectural salvage.<br />

Yann said:<br />

“From my experience of working in the trade it is the way in<br />

which people respond to each site that really helps to shape the<br />

internal design work of the next restaurant.<br />

“At The Jam Tree we make use of many antique elements to add<br />

character and as I am not one for creating a uniform site, I always<br />

try and mix up the different types of furniture that we include.<br />

“I judge a site on how it makes me feel and then I talk to<br />

manufacturers and make my design decisions based on what I<br />

think will work well.”<br />

Yann added:<br />

“The feedback for Jam Tree Clapham has been excellent. The<br />

customers have all been very positive and although we are<br />

concentrating on continuing the success of this site, moving<br />

forward we would like to look at another site in around six<br />

months time.”<br />

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43


amshed:<br />

he art of dining<br />

44<br />

Housed within a Grade II Listed building in<br />

Shoreditch, London, Tramshed is the latest<br />

site from restaurateur Mark Hix and presents a<br />

unique dining experience which mixes fine cuisine<br />

with fine art. The £1.5 million site opened in June 2012 and<br />

features stunning artwork by leading artist Damien Hirst,<br />

including a striking central sculpture featuring a cow and a<br />

chicken encased in glass.<br />

Work began on Tramshed in January 2012 and reached<br />

completion in early June, just ahead of the restaurant’s grand<br />

opening. Tekne Shopfitting Ltd was the main contractor on<br />

Tramshed, whilst Waugh Thistleton provided all architectural<br />

services on the site.<br />

Technical Services was responsible for all of the mechanical<br />

and electrical services on the project, whilst Pure CF<br />

manufactured and installed the site’s banquette seating.<br />

Prem<strong>ier</strong>Hospitality<br />

October2012


Pictures:<br />

Jason Lowe.<br />

Copyright Damien Hirst 2012<br />

www. <strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk Prem<strong>ier</strong>Hospitality<br />

45


Tramshed:<br />

Copyright<br />

Damien<br />

Hirst 2012<br />

46<br />

Prior to work taking place on the project, the site was previously<br />

a disused industrial building so in order to transform the site into<br />

a fully functional diner the existing space had to be reworked<br />

to include a bar, lobby and kitchen, as well as dining space for<br />

guests.<br />

A mezzanine level was installed to provide an elevated dining<br />

space for up to 40 guests, whilst a small private gallery – Cock<br />

‘n’ Bull – was placed within the basement of the site. In addition,<br />

staff offices and a large plant area was also included in the<br />

basement level.<br />

Angela Hopcraft, Waugh Thistleton, said:<br />

“Waugh Thistleton was involved with Tramshed from the initial<br />

design stages through to construction and when designing the<br />

interior we wanted to ensure that the site would retain a very<br />

strong physical presence, without being too overpowering.<br />

“The whole building acts like a machine, with lots of fully<br />

functional elements, such as the plant equipment which has<br />

been hidden within the building. As the chefs at Tramshed cook<br />

on open coals this plant is vital for the continued operation of<br />

the site and ensures that air can circulate and all of the cooking<br />

odours can be passed safely out of the building.”<br />

Angela added:<br />

“The site certainly has a masculine edge, including leather<br />

banquette seating, solid furniture, long tables and heavy detailing<br />

but the design always follows back through to the menu and the<br />

surrounding artwork.”<br />

A very significant aspect of the Tramshed experience is its<br />

minimalist menu which comprises a selection of just a few dishes<br />

– sharing starters, a whole free-range chicken and a sirloin<br />

steak. To compliment this simple menu, the interior of restaurant<br />

includes very striking elements to stimulate conversation<br />

amongst diners.<br />

A particular talking point of Tramshed is the site’s central<br />

sculpture, which stands proudly in the middle of the site and is<br />

visible from every seat in the restaurant. The sculpture – which<br />

contains just chicken and beef – is very much in keeping with the<br />

menu and is an instantly recognisable example of artist Damien<br />

Hirst’s work.<br />

To compliment the sculpture, a painting – depicting cartoon<br />

characters Cow and Chicken – covers the wall on the mezzanine<br />

level.<br />

Angela said:<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

Technical Services<br />

(Refrigeration & Air<br />

Conditioning Ltd)<br />

Technical Services (Refrigeration & Air<br />

Conditioning Ltd) are a specialist catering<br />

equipment, refrigeration, mechanical and<br />

electrical building services design and<br />

installation company working in a variety<br />

of sectors including; restaurants, private<br />

members clubs, casinos, leisure centres,<br />

commercial offices, retail, education, local<br />

authority and residential. The company has<br />

been in operation for over 25 years and prides<br />

itself on project commissions primarily from<br />

repeat works with existing clients as well as<br />

from recommendations to new clients.<br />

On the Grade II Listed Hix Tramshed<br />

Restaurant on Garden walk and Rivington<br />

Street, Technical Services were responsible<br />

for the ventilation systems that required<br />

careful acoustic design and installation,<br />

as well as a specialist kitchen extract air<br />

purification system, all to meet stringent<br />

local authority and planning requirements.<br />

Technical Services MD Andrew Parton said:<br />

“We have worked extremely hard building<br />

up a strong working relationship with all our<br />

clients, and have had the privilege to have<br />

been involved with some of the most iconic<br />

restaurants in London.<br />

“Working with Hix Restaurants on this<br />

project has been challenging, working<br />

closely with Mark and Ratnesh; we were<br />

brought in to assist their appointed Design<br />

and Contracting team as part of an intense<br />

programme to meet specific local authority<br />

design & operational requirements for the<br />

Hix kitchen working environment, having<br />

worked with Westminster and London City<br />

Councils on other very sensitive sites.<br />

“It has been a real pleasure to work with<br />

such an enthusiastic client who is constantly<br />

striving to create something very special,<br />

whilst being sympathetic to legislature and in<br />

keeping with the local surroundings.”


48<br />

Eximius Projects Ltd<br />

For over four years, Eximius Projects Ltd<br />

has specialised in the design, build and<br />

installation of restaurant kitchens in the leisure<br />

and <strong>hospitality</strong> industries. The company has<br />

worked on many high-end projects in the<br />

past, with clients including Selfridges, Soho<br />

House and Caprice Holdings.<br />

Working on Tramshed, Eximius Projects Ltd<br />

was responsible for the design, supply and<br />

installation of all kitchen and bar equipment<br />

on the site, including bespoke grills for<br />

cooking both the chicken and beef dishes.<br />

Eximius Projects Ltd Company Director,<br />

James Lee, said:<br />

“Tramshed is very unique in its concept as<br />

it has quite a limited menu. So we designed<br />

the kitchen accordingly, which allows the<br />

equipment to produce high quality dishes<br />

without the need to be kitted out for a large<br />

range of meals.”<br />

James added:<br />

“At Eximius Projects we work with many<br />

high-end restaurateurs and we always enjoy<br />

a challenge. The restricted menu gave us the<br />

opportunity to come up with a very functional<br />

and efficient working space.”<br />

“The central sculpture was created specifically for Tramshed<br />

and incorporates the chicken and beef theme perfectly.<br />

“As Mark Hix is also very interested in art it was very important<br />

for him to install a small gallery below the restaurant where diners<br />

can discuss other works of art after dinner.”<br />

Although work was conducted on the interior of the building,<br />

work to the exterior of the site was kept to a minimum and<br />

simply involved minor decoration works and the installation of<br />

associated signage.<br />

Now that Tramshed is open the restaurant serves guests from<br />

12pm daily, whilst a takeaway service is available Monday to<br />

Friday from 11am.<br />

Angela said:<br />

“When working on Tramshed it was important for us to make<br />

strong, bold moves, that could demonstrate to diners that the<br />

building had undergone a refurbishment, but at the same time<br />

create an understanding that we have not interfered with the<br />

existing structure.<br />

“As the building is listed we couldn’t make too many alterations,<br />

so we used these restrictions to enhance the work that we could<br />

conduct. In fact this proved very useful and allowed us to show off<br />

elements of the building that would have otherwise been hidden.”<br />

Angela added:<br />

“We have completed works on many restaurants in the past,<br />

but none quite as large as this and none in quite such a lovely<br />

building as this.<br />

“The feedback has been fantastic and the site is doing really<br />

well. I’ve been to the restaurant a couple of times since it opened<br />

and it is always very busy, so I know that our client is very happy.”<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

Cock ‘n’ Bull<br />

Housed within the basement of Tramshed, Cock<br />

‘n’ Bull is a small private gallery showcasing a<br />

stunning array of exhibitions. The gallery is open<br />

daily between 11am and 6pm, with exhibitions<br />

appearing on a six week rotation basis and can<br />

accommodate up to 100 guests.<br />

In addition to gallery space, Cock ‘n’ Bull also<br />

includes a curated library. The library includes<br />

an ever-expanding collection of books, handpicked<br />

by leading experts and organised along<br />

topics of interest, making it a truly unique place<br />

of discovery.<br />

Mark Hix<br />

With over 17 years of experience, restaurateur<br />

Mark Hix has become well known in the industry<br />

for his take on British cuisine. In 2008, Hix<br />

opened his first restaurant in Smithfield – Hix<br />

Oyster & Chop House – and has since opened<br />

additional sites including Hix Oyster & Fish<br />

House, HIX Mayfair, the award-winning Mark’s<br />

Bar and of course Tramshed.<br />

As well as being one of London’s most highly<br />

regarded restaurateurs, Mark Hix is also an<br />

author of numerous British cuisine cookbooks<br />

as well as a columnist in The Independent and<br />

Esquire.


www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk Prem<strong>ier</strong>Hospitality<br />

49


Branching out with<br />

Browns Bar & Brasserie<br />

50<br />

Prem<strong>ier</strong>Hospitality<br />

Contemporary cuisine is being served up at the brand<br />

new Browns Bar & Brasserie in Newcastle.<br />

Located on Grey Street in the city’s central<br />

conservation zone, Browns Bar & Brasserie Newcastle<br />

is the latest in a long and successful chain of Browns restaurants<br />

to open in the <strong>UK</strong>. The 200-cover restaurant switched on its<br />

ovens for the first time in April and has already proved a hit with<br />

local diners.<br />

Owned by bar and restaurant management group Mitchells<br />

& Butlers, Browns Bar & Brasserie has been serving simple,<br />

classic and freshly prepared dishes since 1973. Although food<br />

is important to Browns, the location of each restaurant is also a<br />

key ingredient for the chain’s continued success and this latest<br />

site is no different. Browns Bar & Brasserie Newcastle is housed<br />

within a Grade II listed building and has retained many of the<br />

features of its former existence as a bank, offering a unique<br />

October2012


eating experience for the North East.<br />

Sandeson Ltd was the main contractor on the<br />

project and Harrison was the interior fit-out<br />

designer.<br />

Harrison Senior Designer, Andrew Kirk, said:<br />

“Located on a Georgian street in Newcastle,<br />

Browns Bar & Brasserie is perfectly situated in<br />

an area of the city that is known for its history.<br />

Typically Mitchells & Butlers invest in period<br />

buildings and so the location of this latest<br />

restaurant is very much in keeping with what<br />

the Browns Bar & Brasserie brand is all about.”<br />

Work began on Browns Bar & Brasserie<br />

Newcastle in February 2012 and the project was<br />

completed in just 12 weeks.<br />

The restaurant is located on the ground floor of<br />

Pictures:<br />

Courtesy of Paul Chilton<br />

www.primephotography.co.uk<br />

a five-storey building and notable features include a solid wooden<br />

bar with a polished brass counter top, along with limestone and<br />

reclaimed oak block flooring. All of the lighting in the restaurant<br />

is provided via bespoke LED lights, whilst large sash windows<br />

provide additional illumination.<br />

Exterior work on the building included the restoration of<br />

stonework and the installation of a freestanding menu and<br />

associated signage. Tables and chairs – providing an additional<br />

20 covers –were also added to the entrance of the building in<br />

order to allow diners to eat alfresco.<br />

Andrew Kirk said:<br />

“Traditionally Browns Bar & Brasserie are fitted into buildings<br />

that already have their own unique style. We then borrow elements<br />

of these existing features and enhance them with Browns’ own<br />

scheme to create the perfect dining experience.<br />

“We begin with the back of house areas to ensure that we<br />

provide a workable restaurant that offers impeccable service<br />

and then we move on to the remainder of the site to complete<br />

the internal layout.<br />

“Browns retain a traditional style regardless of where they’re<br />

located and this creates very strong brand recognition. We may<br />

tweak the colour scheme a little and the furniture may become<br />

a touch more relaxed from time to time, but each restaurant will<br />

always retain its own unique classic style.<br />

“The feedback for Browns Bar & Brasserie Newcastle has been<br />

great and clients Mitchells & Butler are extremely pleased with<br />

the opening of the site. This is another great restaurant and<br />

another great investment in their already successful portfolio.”<br />

Browns Bar &<br />

Brasserie Nottingham<br />

Browns Bar & Brasserie Nottingham opened its doors in February<br />

2012 with a champagne and cocktail party to welcome diners to<br />

the latest site in the East Midlands. The restaurant is situated on<br />

the corner of Park Row and East Circus Street in Nottingham<br />

city centre and is just one minute’s walk from the Nottingham<br />

Playhouse and five minutes from the city’s Cathedral Quarter.<br />

Before being transformed into an exquisite eatery, the<br />

www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk Prem<strong>ier</strong>Hospitality<br />

51


52<br />

Nottingham branch of Browns was formerly a<br />

Victorian house that existed in a semi-derelict<br />

state. As part of the work to transform the site,<br />

a great deal of conservation work took place<br />

to return the building to its former glory. Work<br />

included the reinstatement of many existing<br />

features including door frames, floors and<br />

ceilings.<br />

The interior design of the restaurant features<br />

a cream and black colour scheme, whilst the<br />

drinks bar runs along one of the main walls and<br />

leather booth seating provides a comfortable<br />

dining experience for guests.<br />

Additional features of the restaurant include<br />

spacious dining rooms, a large open fireplace<br />

and a feature clock. A conservatory is also<br />

located towards the rear of the building.<br />

As part of the refurbishment and conversion of<br />

the building, an extension was built along one<br />

side of the restaurant to connect an external<br />

courtyard with the site.<br />

All of the new elements of the building –<br />

including the extension – were designed and<br />

built to match the existing features of the site.<br />

Harrison Senior Designer, Andrew Kirk, said:<br />

“There is a positive buzz about Browns Bar<br />

& Brasserie Nottingham and since it opened<br />

it has been a very successful site. The new<br />

build elements and the existing features create<br />

an interesting contrast of styles – creating a<br />

selection of different dining spaces – and it has<br />

really transformed this building.”<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

“From a design point of<br />

view we got a great deal<br />

of enjoyment out of trying<br />

to fit the Browns style<br />

into this site and it made<br />

this a very interesting<br />

project to be a part of.”<br />

Browns Bar &<br />

Brasserie Birmingham<br />

Located next to Selfridges just outside Birmingham’s prestigious<br />

Bullring shopping centre, the 2-storey Browns Bar & Brasserie<br />

Birmingham opened in November 2011. As well as offering up a<br />

selection of fine foods and real ales, the restaurant has a range<br />

of signature cocktails to tantalise the taste buds.<br />

The restaurant is situated within the Bullring’s Dining Quarter,<br />

which includes Nando’s, Pizza Hut, Jamie’s Italian and ChaoBaby.<br />

As the Dining Quarter opens late into the night, this site is the<br />

perfect location for Browns and provides shoppers with a place<br />

to dine once the shops have closed for the day.<br />

Harrison Senior Designer, Andrew Kirk, said:<br />

“Recently Browns Bar & Brasseries has started opening sites<br />

within new builds, usually within retail districts or shopping<br />

centres. These sites allow us to add a new facet to the Browns<br />

Bar & Brasserie brand by modernising some of the traditional


elements of the brand so that we can create restaurants that are<br />

relevant to a different target market.<br />

“With this site being located next to Selfridges, a somewhat<br />

outrageous yet iconic landmark building, this new restaurant had<br />

to be as equally dynamic in its design so that it didn’t get over<br />

shadowed.<br />

“From a design point of view we got a great deal of enjoyment<br />

out of trying to fit the Browns style into this site and it made this<br />

a very interesting project to be a part of.<br />

“We had to design the interior to look very organic in its shape<br />

and then we introduced a fully reclaimed bar feature on the<br />

ground floor to create a focal point for the restaurant. Although<br />

the building was new, we didn’t eliminate the sense of history<br />

that Mitchells & Butlers like to maintain within the brand and we<br />

made sure to include reclaimed materials where possible within<br />

the site.<br />

“Along with the Bullring, we’ve also completed work at Bluewater<br />

shopping centre in Kent and there are more restaurants in retail<br />

areas in the pipeline.”<br />

Browns Bar &<br />

Brasserie Manchester<br />

Browns Bar & Brasserie Manchester opened in January 2011<br />

on the corner of York Street and Spring Gardens. When the site<br />

opened, it marked the first time in eight years that a Browns Bar<br />

& Brasserie had opened outside of London.<br />

The building is a Grade II Listed structure that was built in<br />

1902 by architect Charles Heathcote and it was chosen to<br />

house Manchester’s Browns Bar & Brasserie due to its historic<br />

significance.<br />

Spread out over a ground floor and basement level, the<br />

Manchester site is a 265-cover restaurant that serves breakfast,<br />

lunch, afternoon tea and evening meals. Browns Bar & Brasserie<br />

Manchester is also surrounded by a number of high-profile<br />

eateries including Rio Ferdinand’s restaurant Rosso and Jamie<br />

Oliver’s diner, Jamie’s Italian.<br />

Prior to housing the restaurant, the site was a former bank<br />

and many of the site’s existing features were therefore retained,<br />

restored and incorporated into the finished design. A wood<br />

panelled manager’s office was retained and transformed into an<br />

intimate private dining room, whilst ornate ceilings and marble<br />

pillars were cleaned and given a new lease of life.<br />

Additional features include an island drinks bar located within<br />

the centre of the restaurant and a grand piano, which in turn<br />

provides diners with sophisticated sounds as they dine.<br />

Harrison Senior Designer, Andrew Kirk, said:<br />

“As Browns Bar & Brasserie Manchester was installed into a<br />

Grade II listed building, a large amount of the existing features<br />

– including a great deal of the original light fixtures – couldn’t be<br />

altered.<br />

“These features became necessary design considerations that<br />

we had to incorporate into the overall style of the restaurant,<br />

however instead of creating problems we saw this as a way to<br />

add character to the site.”<br />

“I’ve worked on a number of Browns Bar & Brasseries alongside<br />

my design partner Joanne Tedstone and one of the most interesting<br />

aspects of our job is watching the brand continue to evolve.<br />

“All of the sites have their own unique character and present<br />

their own individual challenges, but one of the most enjoyable<br />

elements for us is that we get to take an existing design and give<br />

it a new twist to suit each site.”<br />

www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk Prem<strong>ier</strong>Hospitality<br />

53


Revolutionary<br />

cuisine<br />

54<br />

Prem<strong>ier</strong>Hospitality<br />

October2012


evised by top Spanish Chef Omar Allibhoy, Tapas<br />

Revolution is a brand new concept in eating which<br />

brings traditional tapas dining to high-profile<br />

destinations. To date, Tapas Revolution has two sites –<br />

Westfield and Bluewater – both situated conveniently in shopping<br />

centres and both are proving very popular with customers.<br />

DG Professional was the main contractor on both sites, whilst<br />

Brighton-based design company Design LSM provided all of the<br />

design work for the restaurants.<br />

DG Professional Interiors Company Director, Alan Masters, said:<br />

“Tapas Revolution is a new concept in dining from Omar Allibhoy<br />

and launched in 2010 with Tapas Revolution Westfield. The first<br />

site opened to great success so the concept was then quickly<br />

replicated a year later with Tapas Revolution Bluewater.<br />

“With both sites proving very popular Tapas Revolution is now<br />

looking at additional sites in other shopping centres to expand<br />

upon this success.”<br />

Omar Allbhoy added:<br />

“The idea for a ‘neighbourhood Spanish tapas restaurant and<br />

bar was born out of my dream to bring a taste of the casual,<br />

convivial style of a Spanish all day bar to London; in other words,<br />

to share the everyday, authentic eating habits of my life in Madrid.<br />

“Our tapas, vino and cervezas are typical of those you will find<br />

in any barrio in my hometown. From the aged Jamon de bellota<br />

with a glass of Rioja, to a simple bocadillo; our fayre is meant to<br />

be shared, at any time of the day and any occasion.”<br />

The £500,000 Tapas Revolution Westfield site opened in<br />

December 2010. The site comprises a central kiosk and seating<br />

for 48 customers. The main materials of the bar include an oak<br />

facia with a polished pewter top, and steel lighting gantries and<br />

Tapas Revolution signage situated on top of the bar.<br />

DG Professional Interiors produced CAD drawings for the<br />

site and constructed the bar off-site at their factory based in<br />

Nottingham. The bar was then transported in sections which<br />

were reassembled in-situ, with the pewter top seamlessly joined<br />

together before signage and lighting was installed.<br />

The kitchen area is situated behind the scenes and was fitted<br />

with full amenities including gas, water, drainage and associated<br />

mechanical works.<br />

Alan Masters said:<br />

“As we were working within the confines of a shopping centre all<br />

of the deliveries were made out of hours and we worked behind


56<br />

hoardings to shield the work from the public.<br />

“Although the time allocation was extremely<br />

tight with design decisions being adapted and<br />

changed as the need arose, DG Professional<br />

Interiors met the challenge and the project was<br />

implemented within the designated timescales.”<br />

Following the success of the Tapas Revolution<br />

Westfield, DG Professional Interiors was once<br />

again appointed main contractor on Tapas<br />

Revolution Bluewater.<br />

The 48-cover Tapas Revolution Bluewater<br />

site opened in December 2011 and comprises<br />

a large kiosk with seating located around the<br />

outside. Tapas Revolution Bluewater includes a<br />

remote kitchen – where all of the food is freshly<br />

prepared – and includes a stunning display<br />

case highlighting the brand’s impressive array<br />

of hams.<br />

Whilst the Bluewater site is very similar to the<br />

site in Westfield, Tapas Revolution Bluewater<br />

also includes booth seating which was a new<br />

idea incorporated into the site’s design.<br />

Alan Masters said:<br />

“We have worked with Design LSM for quite<br />

some time and due to this long running working<br />

relationship it was Design LSM who put us<br />

forward for Tapas Revolution Westfield. This<br />

allowed us to be involved from the early stages<br />

of the restaurant’s development.<br />

“We were very pleased to be involved with<br />

Tapas Revolution as they are an exciting brand<br />

and we look forward to being a part of their<br />

future success.”<br />

Tapas Revolution co-creator Omar Allibhoy is<br />

a 27-year old Spanish chef, trained by Ferran<br />

Adria of El Bulli. Upon arrival in the <strong>UK</strong> Omar<br />

transformed the El Pirata Detapas into one of<br />

London’s best tapas restaurants before being<br />

shortlisted in 2010 for the OFM Young Chef of<br />

the Year Awards.<br />

Omar has appeared on Chef Gordon<br />

Ramsay’s television programme Ramsay’s<br />

Best Restaurant and is also a familiar face on<br />

Spanish TV.<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

MDB Plumbing (Nottm) Ltd<br />

MDB Plumbing (Nottm) Ltd is a nationwide company<br />

specialising in commercial plumbing and heating systems and<br />

gas works. The company has a wealth of experience garnered<br />

over many years from working on projects including various<br />

outlets at the Westfield Shopping Centre in Stratford, Harrods<br />

Food Court, Costa Coffee shops, Lacoste Flagship store,<br />

KFC and we provide both responsive and contract works for<br />

various local authorities.<br />

For Tapas Revolution, MDB Plumbing (Nottm) Ltd successfully<br />

installed the commercial gas -complete with cook safe system<br />

in the kitchen, making it fit for catering purposes including<br />

pressure testing and purging of all pipe work, hot and cold<br />

water systems and hot water cylinder.<br />

The water systems were cleaned and chlorinated before<br />

practical completion, giving the client confidence of a healthy<br />

water system.<br />

Nick Belshaw, MDB Plumbing (Nottm), said:<br />

“I am extremely proud of the level of growth we have achieved<br />

over the last few years, which is due to the outstanding service<br />

we provide. This, coupled with competitive rates and our<br />

dedicated work force, ensures our reputation as an efficient<br />

and reliable company will continue to grow.<br />

“At MDB Plumbing (Nottm) Ltd, we endeavour to provide<br />

every client, large or small, with an outstanding service at a<br />

very competitive rate.”


ping pong<br />

With a delicious offering of freshly<br />

prepared dim sum, Ping Pong<br />

provides a mouth watering dining<br />

experience at an affordable price.<br />

this way of thinking by creating an all-day dim sum restaurant<br />

where we could serve good healthy food at an affordable price<br />

and within a great environment.<br />

“We took the traditional Chinese concept and developed it into<br />

The brand has nine sites in London – including a modern and contemporary design. Our restaurants appeal<br />

Soho, St Christopher’s Place and Southbank – to the 25 – 35 year old urbanite and we launched in London as<br />

and a number of international sites in Brazil, the it allowed us to develop our brand in one location before we<br />

Middle East and the USA.<br />

decided to branch out further afield.”<br />

All of the food on the Ping Pong menu is The two most recent sites to open in the Ping Pong portfolio are<br />

freshly prepared and in keeping with traditional Ping Pong Brazil 2 and Ping Pong Washington 2.<br />

methods of cooking the dim sum is served in a Ping Pong Brazil 2 opened in 2011 and is situated in a shopping<br />

steam basket. The brand launched in 2005 to mall. The 100-cover restaurant includes a number of stunning<br />

great success and most recently opened two features which mix a traditional Chinese flavour with a very<br />

new sites in Brazil and Washington.<br />

Brazilian spirit.<br />

Ping Pong Marketing Manager, Artem Artem said:<br />

Sagiryan, said:<br />

“We had not set up a Ping Pong restaurant in a shopping mall<br />

“When we first launched the Ping Pong brand before so Ping Pong Brazil 2 provided us with a very interesting<br />

in London no one outside of China Town was new experience.<br />

serving dim sum and even those that were had “We played around with the space that we had available – to<br />

chosen to cater more towards the Chinese make it seem as if it was an outdoor restaurant rather than an<br />

customer. At Ping Pong we wanted to change indoor site – and it worked perfectly.”<br />

58<br />

Prem<strong>ier</strong>Hospitality<br />

October2012


Following the launch of the new site in Brazil a second restaurant<br />

opened in 2011 in Washington.<br />

Ping Pong Washington 2 is a 250-cover restaurant situated<br />

across a single floor of a six-storey building. The site was<br />

launched following the success of Ping Pong Washington 1 in<br />

2010 – the first Ping Pong restaurant in North America – and is<br />

proving as equally popular as its neighbouring restaurant.<br />

Features of Ping Pong Washington 2 include oak tables, a soft<br />

amber lighting scheme and outside seating.<br />

Leading interior design practice MACH was the interior design<br />

architect on Ping Pong Washington 2.<br />

Discussing the company’s involvement with the site MACH<br />

Company Founder David Marquardt, said:<br />

“Ping Pong Washington 2 proved to be a little challenging as the<br />

site was located within a triangular building. However instead of<br />

worrying about the space that we had we decided to work with<br />

the existing shape to create a very unique and interesting design<br />

layout. We placed the kitchen at the back, where the triangular<br />

shape is at its largest, and then we created a round bar towards<br />

the front of the building to present a very striking feature.<br />

“We look at the core of the brand when we are creating our<br />

design. The core of Ping Pong’s theme is old bay dining and a key<br />

factor is the dumplings, the idea of steamed food and of course<br />

traditional Chinese heritage.<br />

“Traditionally dim sum is served on round tables so it was also<br />

important for us to incorporate this idea into the restaurant. A lot<br />

of design ideas we sourced were from watching how customers<br />

interact with each other within Ping Pong restaurants. There is a<br />

very social element to this brand, where diners share their food<br />

amongst each other, which makes eating out at Ping Pong an<br />

event.<br />

“We don’t design a restaurant for someone who goes once; we<br />

create designs for frequent diners. Ping Pong is an affordable<br />

way to dine so we want diners to be surprised that they are<br />

getting more out of their restaurant than they pay for.<br />

“The market has already been developed for this brand and now<br />

Ping Pong has room to grow.”<br />

MACH<br />

MACH is an international architectural<br />

practice based in Zurich. The company was<br />

founded in 2000 by David Marquardt and<br />

Jan Fischer and has worked with a range<br />

of clients including TOTO, The Blackstone<br />

Group, IWC and Ping Pong.<br />

MACH believes in three simple principles:<br />

that form should add lasting value to a<br />

project; that practical elements should<br />

ensure efficiency; and that designs should<br />

create timeless spaces. The practice also<br />

works closely with leading craftspeople –<br />

from carpenters to lighting engineers – to<br />

create buildings that incorporate traditional<br />

design aesthetics with modern concepts.<br />

MACH was involved with the original design<br />

concept for the very first Ping Pong site in<br />

2005 – Ping Pong Soho – where the practice<br />

devised a design which incorporated a<br />

clean, open layout that allowed 60% of the<br />

restaurant to be used as a dining area. The<br />

practice then installed traditional handcarved<br />

furniture, large Swiss oak tables and<br />

onyx glass centrepieces all of which helped<br />

to create a hugely successful restaurant.<br />

Following the success of Ping Pong Soho,<br />

MACH worked on a number of sites, including<br />

Dubai, Brazil 1 and 2 and Washington 1 and 2.<br />

For more information on MACH,<br />

please visit: www.macharch.ch.<br />

www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk Prem<strong>ier</strong>Hospitality<br />

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Prem<strong>ier</strong>Hospitality<br />

October2012


Thai restaurant chain Busaba Eathai, conceived by Alan<br />

Yau, now boasts ten restaurants across London and the<br />

South East.<br />

Since the first restaurant opened in 1998, the brand<br />

has expanded throughout London and there is now a restaurant<br />

outside the capital, in Bicester Village shopping outlet in<br />

Oxfordshire.<br />

The diverse but simple menu offers a fresh and authentic<br />

selection of delicious Thai salads, noodles, curries and stir-fries.<br />

Over ten years since its inception, Busaba Eathai is renowned<br />

for its core cult following of loyal customers. The combination of<br />

its stylish interior, relaxed atmosphere and delicious food provide<br />

London with a youthful yet sophisticated dining venue which is<br />

increasing in popularity.<br />

The architect on all the Busaba Eathai restaurants is David<br />

Archer Architects, a London based firm established in 2002.<br />

The firm work on projects for the commercial, leisure and private<br />

residential sectors including the Sans Souci Hotel in Vienna and<br />

Arouba restaurant in Bournemouth.<br />

David Archer Architects have worked with various contractors<br />

on the ten restaurants, including Tekne and File Turn.<br />

Director David Archer said:<br />

“The interior has authentic design detailing, drawn directly<br />

from Thailand. The designs are drawn from traditional Thai<br />

buildings such as longhouses, using tropical architecture, Thai<br />

joinery details and rattan panels. The restaurants also often have<br />

operable facades onto the street.”<br />

Busaba<br />

Eathai<br />

expands<br />

“The restaurant revolves around square<br />

sharing tables that seat 10, with surrounding<br />

benches and pendant lampshades giving a<br />

warm, ambient light. The interior is lined with<br />

timber and rattan. We have also used renewable<br />

hard woods and teak table tops – we rely on a<br />

large joinery element in creating the character<br />

and ambience of each restaurant.<br />

“I think everybody working in the sector is alive<br />

to sustainability issues, as are we. In Bicester,<br />

we did heat reclaim from the hood in order to<br />

provide underfloor heating which perhaps went<br />

further than most.”<br />

Given the number of sites and variety of<br />

buildings, the design of each restaurant is<br />

different but retains some of the same features<br />

to reflect the Busaba Eathai brand.<br />

“According to the location, we adapt the<br />

design each time however we always use core<br />

spatial and seating concepts.<br />

“The restaurant on Panton Street was a Grade<br />

II listed neo-Georgian building by Sir Albert<br />

Richard which was an interesting building to<br />

work with. We retained the existing facade of<br />

the building and used the large sash windows<br />

to open onto the street. Bicester Village gave us<br />

a nine metre high steel shed to work with, which<br />

www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk Prem<strong>ier</strong>Hospitality<br />

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62<br />

was a complete contrast. We adapted the space to provide a<br />

characteristic tall, open longhouse.<br />

“The budget has varied for each restaurant as they seat between<br />

110 and 160 and are in a variety of buildings and locations.<br />

Although all the restaurants have gone into existing structures so<br />

we haven’t had any new build projects, but two of the restaurants<br />

are in the shopping centres at Westfield Stratford and Westfield<br />

Shepherds Bush which were new buildings. Increasingly we have<br />

looked at putting Busaba Eathai into new buildings.”<br />

The different areas of London in which David Archer has worked<br />

on Busaba Eathai have provided variety in terms of community,<br />

location and clientele.<br />

David said:<br />

“The outside terrace and summer dining at Bicester were<br />

always considered and introduced where possible in the other<br />

restaurants. Going into Westfield we have moved into new<br />

structures, whereas Hoxton and Soho are already incredibly<br />

vibrant for eating and drinking – they are operating in areas that<br />

already have really high footfall.<br />

“One of the difficulties of working in an intense retail environment<br />

is the speed with which the projects need to move and sometimes<br />

challenging access to the sites. In the Panton Street Grade II<br />

listed building, from an administrative and design point of view it<br />

meant more work, but from a practicality point of view it wasn’t<br />

more onerous than the other restaurants in newer buildings.<br />

Speaking about the project generally, David Archer recognises<br />

that it is a long held and trusting relationship with the client which<br />

has made the project a success.<br />

David said:<br />

“The design has developed over the last ten years and the<br />

constraints on our time have changed – we spent a long time on<br />

the development of the initial site, but on some of the Busaba<br />

Eathai restaurants we have times when we have had two or three<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

Bridge Electrical<br />

Contractors Ltd<br />

Established in 1972, Bridge Electrical<br />

Contractors ltd is a family run business<br />

which has expanded steadily over the last 40<br />

years. With 14 employees they do varying<br />

amounts of refurbishment work for all the big<br />

name companies including refurbishments<br />

and new builds<br />

Clifford Bancroft has been Managing<br />

Director at Bridge Electrical Contractors Ltd<br />

for seven years. He said:<br />

“On Busaba Eathai we did all of the electrical<br />

installation. The units are a core shell fit out<br />

so it’s a blank canvas. Basically we carried<br />

out a full fit out to the clients design drawings,<br />

including the lighting system.<br />

“We have done previous projects with<br />

Busaba namely the restaurants in Leicester<br />

Square and Bicester. We are now working<br />

on our fifth restaurant with Busaba Eathai<br />

and we have been nominated by them as the<br />

preferred contractor to do this work on their<br />

restaurants.<br />

“We believe this repeat custom is down<br />

to our good honest work, good standard<br />

of finish and our ability to achieve client<br />

satisfaction.”


Proud Members of:<br />

Winners of the FCSI Special Award for Outstanding Project<br />

Management 2012 for Manchester Metropolitan University<br />

Combining tradition and innovation : Busaba Eathai<br />

Here at C&C Catering Equipment Ltd we’re immensely proud to<br />

have played a continued role in the success of the Busaba Eathai<br />

group of restaurants.<br />

‘Chok-dee-na’, as they say in Thailand. We wish you great success.<br />

1 Smithy Farm, Chapel Lane, Saighton, Chester, CH3 6EW Tel: 01244 625170 www.wemakeithappen.co.uk<br />

‘Bridge Electrical Contractors<br />

are proud to have worked on the<br />

Busaba Restaurant’.<br />

Bridge Electrical has been established since 1972 and are members of the<br />

NICEIC and ECA.<br />

We carry out a large range of electrical works, including:<br />

Domestic, Commercial, Industrial, Testing & Inspection, PAT testing<br />

Contract distances range from working in Newquay, Cornwall to Lake<br />

Windermere, Cumbria.<br />

Previous projects include working for hospitals, hotels, local government,<br />

schools, retail and leisure, office refurbishments with contracts ranging from<br />

£1,000 to £225,000.<br />

Tel : 0118 9797 138<br />

E Mail : info@bridgeelectricals.co.uk<br />

www. bridgeelectricals.co.uk<br />

Bridge Electrical Contractors<br />

Unit 5 Forest Court, Oaklands Park, Wokingham, Berkshire, RG41 2FO<br />

www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk Prem<strong>ier</strong>Hospitality<br />

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64<br />

other projects on. Luckily as the main concept is adaptable we<br />

have been able to work successfully on these restaurants.<br />

“We are currently working on a sister restaurant named Naamyaa<br />

which will expand the brand outside London. It is important to<br />

us to have been involved in the development and creation of a<br />

vibrant, attractive, imaginative business that’s active across<br />

London.<br />

“Really what’s been good is that it’s been an ongoing relationship<br />

with the client for 10 years and it has been great to sustain.”<br />

C&C Catering Equipment have worked alongside David Archer<br />

Architects in the installation of all of Busaba’s restaurant kitchens.<br />

Completed to very tight project timescales, with a very clear view<br />

of the quality demanded by the client, C&C have been able to<br />

adapt the kitchen installations to each of the restaurant’s unique<br />

architectural requirements.<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

“Really what’s been good<br />

is that it’s been an ongoing<br />

relationship with the client<br />

for 10 years and it has<br />

been great to sustain.”<br />

Pure CF<br />

Pure CF specialise in the design,<br />

manufacture and installation of high quality<br />

contract tables, chairs, banquette seating,<br />

wall panels, cabinets, bars, headboards and<br />

mirrors for top leisure brands, restaurants,<br />

hotels, bars and clubs.<br />

The business has grown over 29 years, from<br />

a single factory to having five operational<br />

sites for production, offices, meeting suites<br />

& showrooms.<br />

Paul Gill, Managing Director at Pure CF said:<br />

“As well as Busaba, we have worked with<br />

Gaucho, Bill’s, Jamie’s Italian, Google,<br />

Strada, Cafe Rouge, Bella Italia, Cote<br />

Restaurants, Wagamama, Nando’s, Marks<br />

& Spencer, Villandry, Hix Restaurant,<br />

Tramshed and many more.<br />

“At Busaba we manufactured the bespoke<br />

tables and benches as well as all of the<br />

cabinets. We are always very proud to work<br />

with top restaurant groups & customers such<br />

as Busaba. We have worked hard to build a<br />

strong working relationship with them in<br />

order to understand their needs and to be<br />

able to provide the products, services and<br />

quality they expect.<br />

“We pride ourselves on working closely<br />

with our customers and understanding their<br />

needs for support on a project. Our highly<br />

skilled cabinet makers and upholsterers<br />

work to deliver projects on time and to the<br />

design specification required. This approach<br />

has led to the continued growth of the<br />

company and successful partnerships with<br />

top leisure brands.”


C & G Security Solutions<br />

C & G Security Solutions specialise in<br />

integrated systems covering all security<br />

requirements and partners Rob Garbutt and<br />

Martin Cole have over 50 years experience<br />

between them.<br />

Previous and current clients include The<br />

Royal family of Dubai, De La Rue, Canali, D &<br />

G and various London Hotels and restaurants<br />

including Hakkasan, Chrysan, Yauatcha, The<br />

Galvin Brothers (La Chappelle and Galvin<br />

bistro), KFG, Cha Cha Moon and Hix.<br />

Rob Garbutt from C & G Security said:<br />

“On Busaba Eathai we commissioned and<br />

installed the fire, intruder CCTV and access<br />

control systems.<br />

“All new Busaba projects are important to<br />

us as each site and restaurant is different<br />

and the security systems are personally<br />

designed closely with the client and their<br />

wishes.<br />

“We always provide the personal touch<br />

and work closely with architects, giving a<br />

reliable service to all our customers. We are<br />

firm believers that if the client is happy, then<br />

recommendation and new clients will follow.<br />

Much of our business is from repeat clients<br />

and through word of mouth, showing our<br />

excellent reputation in the industry.”<br />

www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk Prem<strong>ier</strong>Hospitality<br />

65


MASH comes<br />

to London<br />

MASH –Modern American Steakhouse – has<br />

found great success in its native Denmark,<br />

with four restaurants opening since 2009. Now<br />

the restaurant, which first opened its doors in<br />

Copenhagen in 2009, is coming to London.<br />

Using inspiration from traditional American Steakhouses, MASH<br />

serves large steaks cut from some of the best cattle in the world.<br />

The food is accompanied by an amazing wine list to match the<br />

high quality beef, and a design that enhances the experience.<br />

Through MASH’s expertise, ambition, enthusiasm and<br />

professionalism they are keen to be known as one of the world’s<br />

best steak houses and their expansion into London will help to<br />

bring the brand to a wider audience.<br />

The London restaurant is being opened within the building of<br />

the Regent Palace Hotel near Piccadilly. As a Crown Estate’s<br />

building, the whole site has been redeveloped and the art deco<br />

1930’s interior painstakingly restored.<br />

The main contractor on the project is Newman Scott Ltd and the<br />

architect is Herbert and Duncalf Design. The project manager is<br />

Push Design Ltd<br />

Michael Duncalf from Herbert and Duncalf design, who have<br />

worked on all five MASH restaurants, told Prem<strong>ier</strong> <strong>Construction</strong><br />

about the project. He said:<br />

66<br />

Prem<strong>ier</strong>Hospitality<br />

October2012


“We are proud to be a part<br />

of the whole MASH concept<br />

in Denmark and now in the<br />

centre of London.”<br />

Nijboer Interieur Design began when Rene Nijboer started<br />

making kitchens and cabinets in an old chicken shed. 20 years<br />

later, Nijboer have a beautiful of� ce, factory and employ more<br />

than 40 staff.<br />

They specialise in almost every aspect of interior building,<br />

from of� ce buildings, theaters and restaurants to living rooms<br />

and kitchens. Nijboer Interieur Design have worked with some<br />

internationally known � rms like the Amsterdam Arena and<br />

Ajax, Van der Valk Hotels and Centre Parcs. They also make<br />

furniture for a number of television shows in the Netherlands.<br />

Nijboer Interior & Design<br />

Het Fiester 26, 81<strong>06</strong> PP Marienheem,<br />

Postbus 178, 8100 AD Raalte, The Netherlands<br />

Tel : 0031 572363419<br />

Fax : 0031 572363418<br />

www.nijboer.nl<br />

www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk Prem<strong>ier</strong>Hospitality<br />

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68<br />

“We first looked at the Brewer St location for Copenhagen<br />

Concepts at the end of December 2011. At that point The Crown<br />

Estate were searching for the for a suitable occupant for such a<br />

high profile location. Early in 2012 we undertook a preliminary<br />

design scheme for MASH to see how the concept would fit within<br />

the space from both a master planning and brand perspective.<br />

Following MASH securing the lease in early spring 2012, they<br />

commenced full scheme design and put in place a project team.<br />

“ We commenced on site in June and the project is due for<br />

completion by middle of October, following handover to the client<br />

there will be a two weeks of set up and staff training and MASH<br />

London will open at the beginning of November 2012”<br />

Due to the listed status of the building, everyone involved on the<br />

project has worked hard to create a space which is sympathetic<br />

to the listed interior.<br />

Michael said:<br />

“There were two listed interiors within the Regents Palace<br />

Hotel, one of which was the carvery restaurant ‘Titanic’ designed<br />

in mid 1930’s in the Art Deco style by Oliver Bernard. This interior<br />

is the main dining room within MASH.<br />

“As a part of the redevelopment of the site by The Crown Estate<br />

and Dixon Jones, the listed interiors were carefully removed,<br />

renovated and reinstated under the auspices of Donald Insall<br />

Associates. We’ve been working closely with both The Crown<br />

Estate and Donald Insall to ensure that our design proposal<br />

is sympathetic and in keeping with the listed elements of the<br />

building.”<br />

The restaurant is spread over three floors – with customers<br />

entering on Brewer St before being transported down to the<br />

dining room and bar below. In total the restaurant covers 2000<br />

square meters- the main dining room is 800 square meters.<br />

Michael said:<br />

“In the dining room itself, because we’ve have this amazing listed<br />

interior, the challenge was to communicate the MASH brand<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

Florspec Ltd<br />

Florspec Ltd is a commercial flooring<br />

specialist working in the retail, shopfitting,<br />

commercial and new build sectors. With<br />

over 40 years of combined experience<br />

Florspec’s directors have worked for many<br />

blue chip companies and major high street<br />

brands including Next, Zara, Starbucks<br />

and restaurants such as Prezzo and<br />

Chimichanga’s.<br />

Director Mike Horner said:<br />

“On Mash we installed all the ceramic tiling,<br />

carpeting, timber and vinyl flooring. This was<br />

a big project, comprising over 450 square<br />

metres of timber flooring, over 500 square<br />

metres of carpet, 80 square metres of vinyl<br />

safety flooring and 600 square metres of<br />

ceramic tiling.<br />

“It was certainly a pleasure to work on a<br />

project with as much character to it. The<br />

timber floor areas incorporate some nice<br />

architectural features with sweeping curved<br />

steps and chevron designs which reflects the<br />

existing art deco features within the building.<br />

“As always, we used CSCS trained fitters<br />

on this project as we do with our other work<br />

all over the country. We’re a very solution<br />

orientated, proactive company with a high<br />

proportion of repeat order clients. I like to<br />

think that’s due to our emphasis on service<br />

and our directors being personally involved<br />

with every project.”


Newman Scott Ltd<br />

Newman Scott Ltd is one of the <strong>UK</strong>’s<br />

leading bespoke and specialist interior fit<br />

out companies. Established in 1993, quality<br />

shopfitting makes up the core of their<br />

business but they also work for a range of<br />

other clients such as restaurants and hotels.<br />

Managing Director Dave Smiddy said:<br />

“On MASH we basically managed the<br />

project. There is a lot of our own joinery<br />

involved because we have a large joiners<br />

shop up in the North East and we employed<br />

and managed every trade and therefore<br />

dozens of subcontractors.<br />

“It was a different project to work on<br />

because it is three floors below ground level,<br />

with all the inherent problems of getting<br />

people and materials down there. Also it is in<br />

a grade 2 listed building which has all been<br />

taken apart and re-built so there was lots<br />

of governing factors in that it was a limited<br />

building.<br />

“The restaurant had all sorts of issues to it<br />

as all jobs do but we see our ethos as taking<br />

all that worry away from the client, taking it<br />

on our own sold<strong>ier</strong>s and getting it sorted.”<br />

Ormesby<br />

Ltd<br />

Ceiling & Drywall Specialist<br />

Ormesby Ltd are proud to<br />

be associated with Newman<br />

Scott on the MASH Restaurant<br />

Project and wish them every<br />

success for the future<br />

Tel : 07960 355262<br />

Email : ormesby.ltd@sky.com<br />

Ormesby Ltd<br />

44 Muncastergate<br />

York, YO31 9JZ<br />

www.<strong>prem</strong><strong>ier</strong>-<strong>hospitality</strong>.co.uk Prem<strong>ier</strong>Hospitality<br />

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language through the design of the furniture. We already had a<br />

wide palette of furniture, which we designed for the other MASH<br />

restaurants, but for this location we extended the palette and<br />

developed the design language to sit within the 1930’s interior.<br />

“In addition to the listed elements we have designed a number<br />

of dramatic new features; the helical stair, a elegant sweeping<br />

form which occupies the two storey entrance atrium and is offset<br />

by the MASH ‘brand totem’ and wine wall, the entire entrance<br />

experience reflects a more American style of 1930’s glamour.<br />

“On entering the main space the dramatic chrome and<br />

marble clad island bar defines the space and is flanked by two<br />

impressive meat vitrines. Within the dining room we have several<br />

wine display rooms, a mixture of table and booth seating, and<br />

two private dining rooms”<br />

Michael added:<br />

“Every project is important but it’s great to work on such a<br />

high profile restaurant in London. We have been working with<br />

the MASH client for about 10 years and we know them very well<br />

and are delighted to be working with them on there first venture<br />

outside Denmark”<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

Nijboer Interieur Design<br />

Nijboer Interieur Design began when<br />

Rene Nijboer started making kitchens and<br />

cabinets in an old chicken shed. 20 years<br />

later, Nijboer have a beautiful office, factory<br />

and employ more than 40 staff.<br />

They specialise in almost every aspect<br />

of interior building, from office buildings,<br />

theaters and restaurants to living rooms<br />

and kitchens. Nijboer Interieur Design have<br />

worked with some internationally known<br />

firms like the Amsterdam Arena and Ajax,<br />

Van der Valk Hotels and Centre Parcs.<br />

They also make furniture for a number of<br />

television shows in the Netherlands.<br />

Michiel Flapper said:<br />

“For the MASH restaurant in London we’re<br />

making all the custom furniture like bars,<br />

banquettes and waiter stations.<br />

“When we received the order to make the<br />

first MASH at Bredgade in Copenhagen<br />

we were enthusiastic and couldn’t wait to<br />

start on such a beautiful project. Since then<br />

we´ve worked on several MASH restaurants<br />

and have a good relationship with Herbert<br />

and Duncalf to make every mash restaurant<br />

in to something beautiful.<br />

“We are proud to be a part of the whole<br />

MASH concept in Denmark and now in the<br />

centre of London.”<br />

For more information on Nijboer Interieur<br />

Design and the services they provide, go to<br />

www.nijboer.nl.


Developing Mexican<br />

dining with Wahaca<br />

Mexican dining has undergone a radical<br />

transformation with the opening of two<br />

new Wahaca restaurants in London.<br />

Wahaca Southbank and Wahaca<br />

Charlotte Street are the latest editions in the Wahaca<br />

portfolio and serve the delicious traditional Mexican<br />

market food that has become synonymous with the<br />

brand.<br />

In a break from traditional construction methods,<br />

Wahaca Southbank has been constructed using a<br />

collection of shipping containers that are intertwined<br />

to form a fully operational diner. Meanwhile, Charlotte<br />

Street is the largest Wahaca restaurant in the <strong>UK</strong> and<br />

opened in the autumn of 2012.<br />

Main contractor for both projects is du Boulay<br />

Contracts Ltd, whilst Softroom is the architect.<br />

Softroom Director, Chris Bagot, commented:<br />

“Our involvement with the Wahaca brand dates back<br />

to 20<strong>06</strong>, before the restaurant chain had even launched.<br />

We were asked to create a Mexican restaurant that<br />

wouldn’t fall into the trap of employing typical Mexican<br />

clichés – and that’s exactly what we did.<br />

“Our task was to come up with contemporary design that was both<br />

interesting and stimulating whilst capturing the spirit and energy of<br />

Mexico.”<br />

Work began on Wahaca Southbank in November 2011 and was completed<br />

in June 2012. The overlying concept was to design a contemporary<br />

restaurant for London’s Southbank that could fit into the confines of the<br />

tight, yet very prestigious site. As a result, the restaurant was constructed<br />

using two rows of shipping containers each measuring 2.4 metres in height.<br />

Chris Bagot commented:<br />

“The Southbank is a fantastic location for Wahaca, however as we didn’t<br />

have the space to create a full-sized Wahaca restaurant we had to rethink<br />

the concept - which is when the shipping container idea was conceived.”<br />

The back row of containers houses many of the practical elements of the<br />

restaurant, including the kitchens, bar and wash rooms. Seating areas,<br />

dining rooms and the lounge bar are housed in the front containers. The<br />

restaurant is fully fitted with bespoke furniture and all of the finishes are in<br />

keeping with the Wahaca style.<br />

An external area at the site houses an alfresco dining space complete<br />

with timber decking and seating.<br />

Chris Bagot said:<br />

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72<br />

“We don’t know how long the restaurant will be here, but we<br />

have plans in place for when the site is officially closed.<br />

“By making the restaurant out of shipping containers, we hope<br />

to be able to deconstruct the site and reconfigure it at a new<br />

location. It is impossible to say how we will reuse the components<br />

but it certainly has potential and this is what has made Wahaca<br />

Southbank financially viable.”<br />

To continue the impressive expansion of Wahaca, work was<br />

recently completed on Wahaca Charlotte Street. Work began in<br />

March 2012 and reached completion in August.<br />

The restaurant is spread over three floors and as well as offering<br />

diners a place to relax and enjoy the delicious food, a separate<br />

takeaway service was also installed on the site. The basement<br />

level comprises the kitchen and back of house services, whilst<br />

the ground floor is reserved for dining and the takeaway counter.<br />

The first floor of the Charlotte Street site houses a stunning<br />

cocktail bar.<br />

Chris Bagot said:<br />

“Wahaca Charlotte Street was formerly three houses that have<br />

been reconfigured into one site, and it is completely different to<br />

Wahaca Southbank in almost every way.<br />

“In conceiving the design of any restaurant, we always try to<br />

emphasis what the building was originally and then use our<br />

imagination to release the potential. Charlotte Street could<br />

become the most important Wahaca that we have been involved<br />

with, and it is certainly the largest.”<br />

“Working with Wahaca enables us to employ our broad range<br />

of skills and experiences. The finished result really is a big<br />

achievement for us and makes all of the hard work worthwhile.”<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

T R Mechanical<br />

Services Ltd<br />

T R Mechanical Services Ltd has been a part<br />

of the Wahaca team since 2009, when they<br />

worked together on Wahaca Canary Wharf.<br />

Southbank is the company’s 6th Wahaca<br />

restaurant and is without a doubt the most<br />

unusual design that T R Mechanical Services<br />

Ltd has ever been involved with.<br />

Each Wahaca is different and provides<br />

T R Mechanical Services Ltd with a new<br />

challenge in getting the correct and most<br />

energy efficient performance from the<br />

ventilation and air conditioning systems.<br />

When designing the mechanical systems<br />

T R Mechanical Services Ltd are very<br />

sensitive to Wahaca’s environmental policy<br />

and they ensure the kitchen extract passes<br />

through various stages of filtration to<br />

eliminate odours, smoke and grease before<br />

discharging to the atmosphere.<br />

Whenever possible T R Mechanical<br />

Services Ltd also recover the lost heat from<br />

the kitchen extract and transfer it to the fresh<br />

air intake during the colder months. This<br />

helps to reduce Wahaca’s carbon footprint<br />

and save money.


Hawksmoor<br />

spreads its wings<br />

Hawksmoor is a British steakhouse and cocktail bar<br />

that combines high-end dining with a distinctly British<br />

flavour. The chain currently has three restaurants in<br />

the <strong>UK</strong>, all of which are located in London, and with<br />

ambitious expansion plans to take restaurants across Europe<br />

and further afield, Hawksmoor is a name that is flying high.<br />

Located next to the Bank of England in the heart of the capital,<br />

the £2 million Hawksmoor Guildhall is the chain s latest offering<br />

and celebrates a unique eating experience for diners.<br />

The restaurant opened its doors in October 2011 after a 12week<br />

redevelopment operation that saw the former basement<br />

transformed into a luxurious eating establishment. Visually the<br />

site takes references from many iconic and nostalgic buildings of<br />

the past, which is reflected throughout the lavish layout.<br />

Main contractor for the Hawksmoor Guildhall project was du<br />

Boulay Contracts Ltd, whilst Macaulay Sinclair was the interior<br />

architect. Chapman Ventilation was the mechanical engineer and<br />

the structural engineer was Hemsley Orrell Partnership (HOP).<br />

A key element of the Guildhall redevelopment was the extensive<br />

use of reclaimed materials, which has given the building a unique<br />

sense of character. When diners sit down to eat, they will instantly<br />

feel a certain sense of familiarity within their surroundings and<br />

this is a key theme that Hawksmoor’s owners are keen to push.<br />

Hawksmoor Company Owner, Will Beckett, said:<br />

“Working on the interior was a really detailed process. We<br />

trawled salvage yards to pick up the right lights and fittings – the<br />

specimen cabinet doors are from the Natural History museum,<br />

whilst the glass doors are from a university arts building.<br />

Authenticity was so important.”<br />

Hawksmoor Company Owner, Huw Gott, added:<br />

“It’s always important to us to stay relevant to the building. We<br />

definitely shared an aesthetic of how we wanted the design to<br />

reflect the heritage of the space and I love our private room at<br />

Guildhall – it’s like an old bank boardroom.”<br />

Macaulay Sinclair Company Director, Mike Sinclair, said:<br />

“From a design point of view, the interior work certainly offers<br />

many challenges. Essentially what we are doing is picking up<br />

something that is already hugely successful<br />

and then tweaking it in just the right way so that<br />

it remains equally as successful whilst at the<br />

same time being visually different.<br />

“We want the customer to have a completely<br />

new experience at every location and we<br />

want to create a real sense of authenticity to<br />

the building. Although it’s a fairly new site, we<br />

wanted Guildhall to look as if it has always been<br />

a restaurant.”<br />

Work began on transforming Hawksmoor<br />

Guildhall in September 2011. The site boasts<br />

257 covers and comprises a restaurant, a<br />

private dining room and a bar.<br />

Prior to the redevelopment taking place<br />

the 6,000 sq ft site was an empty shell that<br />

comprised concrete floors and breeze block<br />

walls. However, after just twelve weeks the site<br />

was radically transformed in order to create a<br />

true melting pot of styles.<br />

The once dull and lifeless shell was given<br />

a new lease of life with glazed brick tiles and<br />

teak parquet flooring, whilst timber panelling –<br />

sourced from reclaimed cabinet doors – covers<br />

the walls to create a style reminiscent of the<br />

Victorian era.<br />

A brand new ceiling was installed using ornate<br />

plaster, whilst Portland stone and cast iron<br />

banisters have transformed the staircase.<br />

All of the doors in the building were fitted<br />

using reclaimed mahogany, whilst the bar<br />

was sourced from a bank in the Netherlands.<br />

Additional features include a walk-in wine room,<br />

art deco light fittings and leather upholstery.<br />

The external facade of the building has<br />

also undergone a fabulous makeover with<br />

the installation of a brand new entrance that<br />

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Prem<strong>ier</strong>Hospitality<br />

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“Moving forward, we have<br />

another <strong>UK</strong> site in the pipeline.<br />

Every Hawksmoor restaurant<br />

will also retain its individuality,<br />

so the next site that we are<br />

involved with will be nothing<br />

like Guildhall, in the same way<br />

that Guildhall was nothing<br />

like the previous site.”<br />

features solid timber doors and glazed panels.<br />

Copper signage and menu displays were also<br />

fitted to the front of the building.<br />

Mike Sinclair said:<br />

“It is fantastic to be involved with Hawksmoor<br />

as every project we undertake is different. Will<br />

Beckett and Huw Gott are very passionate<br />

about what they do and they employ likeminded<br />

people, which allows us to be hugely<br />

creative when it comes to the design of the<br />

restaurant.<br />

“We’re very hands on with each restaurant and<br />

there isn’t much that we don’t get involved with.<br />

We provide bespoke designs for the light fittings<br />

and furniture, we procure items and we bring all<br />

of the right people together to make sure that<br />

we have a strong team on site. We also make<br />

sure that we use traditional building methods<br />

that incorporate a very British sensibility to the<br />

finished design.<br />

“Moving forward, we have another <strong>UK</strong> site<br />

in the pipeline. Every Hawksmoor restaurant<br />

will also retain its individuality, so the next site<br />

that we are involved with will be nothing like<br />

Guildhall, in the same way that Guildhall was<br />

nothing like the previous site.”<br />

Will Beckett & Huw Gott, said:<br />

“When we started out we had a simple plan<br />

– to open the best steak restaurant in London.<br />

“We travelled the world, from steakhouse<br />

to steakhouse, searching for the perfect<br />

steak. However, we discovered that beef from<br />

traditional breeds reared the old fashioned way<br />

right here in Britain and cooked simply over real<br />

charcoal packed more flavour than anything we<br />

tried on our travels.<br />

“Although we’ve had plenty of ‘best steak<br />

in London’ plaudits, we’re not resting on our<br />

laurels. We want diners to have a fantastic meal<br />

and most of all to enjoy themselves whilst they<br />

are with us.”<br />

Hawksmoor Seven Dials<br />

Seven Dials is Hawksmoor’s second site and is located within the<br />

former Watney-Combe brewery. The restaurant is conveniently<br />

located just a three minute walk from Covent Garden station<br />

and just like Guildhall, the eatery offers high-end dining in a very<br />

unique setting.<br />

The £1.5 million restaurant opened in November 2010 and<br />

merges many of the building’s original features with the stunning<br />

glitz and glamour of London’s West End. Seven Dials caters for<br />

128 diners in the main restaurant with an additional 50 covers in<br />

the cocktail bar.<br />

Interior details include reclaimed parquet flooring, oak panelling,<br />

exposed brick work, Victorian cast iron columns and a brick<br />

barrel-vaulted ceiling. The tiles are sourced from the London<br />

Underground and the tables are built from reclaimed timber.<br />

Mike Sinclair said:<br />

“Seven Dials is very different from Guildhall and the first<br />

Hawksmoor site, Spitalfields. When we worked on the site we<br />

had quite a lot of existing features to work with and this allowed<br />

us to introduce new elements that could really make the old<br />

building shine.<br />

“Seven Dials is very reflective of its location and incorporates<br />

many elements that diners would expect to find in the West End,<br />

including lots of crystal glass and pewter. Just like with every<br />

other site, we incorporated an element of its surroundings to<br />

effectively hang its coat on.”<br />

Hawksmoor Spitalfields<br />

Located on Commercial Street, just a short walk from Liverpool<br />

Station, Spitalfields opened in 20<strong>06</strong> to become the first<br />

Hawksmoor restaurant.<br />

The menu offers belly-rumbling British meat cooked on a real<br />

charcoal grill, alongside a varied selection of wines, locally<br />

brewed beers and enticing cocktails.<br />

Hawksmoor Spitalfields is where the brand first made a name<br />

for itself and the site has recently undergone a number of<br />

improvements.<br />

The refurbishment works included expanding the site<br />

downwards to introduce an exclusive cocktail bar in the basement<br />

of the building. The bar incorporates copper and brass to give it<br />

a 1920s edge, whilst one wall makes use of a set of lift doors that<br />

were formerly used in the Unilever House in Embankment.<br />

Hawksmoor Company Owners, Will Beckett & Huw Gott, said:<br />

“The bar has a little more old-school glamour than anything<br />

we’ve done before. No chi-chi cocktail bar food though, instead<br />

we’ve put together a menu of things we like to eat with a few<br />

drinks when we’re not in a big steak kind of mood.”<br />

Macaulay Sinclair Company Director, Mike Sinclair, added:<br />

“Spitalfields traded for four years before Seven Dials opened<br />

in 2010 and in that time the restaurant gained a great reputation<br />

for its great food and unique design, however more recently<br />

there has been a number of incremental refurbishment works to<br />

update the site.<br />

“We’re slowly introducing some of the design elements that<br />

were used in Guildhall and Seven Dials to infuse the site with a<br />

slightly new vibe and it’s proving just as successful as ever.”<br />

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As one of Manchester’s most stylish<br />

and popular restaurants, Australasia,<br />

in the city’s trendy Spinningfields<br />

district, has wowed customers with<br />

its delicious food and unique surroundings.<br />

The tag line ‘A stylish but laid back slice<br />

of modern Australian life, down-under in<br />

Manchester’ provides a clue to what makes<br />

Australasia unique – the fact that it is entirely<br />

underground.<br />

Michelle Derbyshire, who worked as lead<br />

Interior Designer on Australasia, said:<br />

“The restaurant location is underground so<br />

there is no natural light; I had to think how I<br />

was going to transform the space to feel like<br />

Australia and South East Asia. Normally when<br />

you think of an Australian space you think of it<br />

being light and airy with lots of natural light, so<br />

the initial space was the exact opposite.”<br />

The design process began in August 2010,<br />

with the building work beginning in February<br />

2011. The restaurant opened at the end of May<br />

2011. The total value of the project was around £1.3 million.<br />

The main contractor was ABM Pro. Michelle Derbyshire and<br />

Living Ventures in-house designer Edwin Pickett worked on the<br />

architecture and design.<br />

Michelle Derbyshire said:<br />

“I was engaged to do the concept design and came up with the<br />

overall look and feel of the space. Working with Tim Bacon, the<br />

Managing Director of Living Ventures was great as we are both<br />

Australian, so there were no issues with my points of reference.<br />

“It’s quite difficult to work out what is Australian without being naff<br />

and having obvious references – we didn’t want to have koala’s<br />

hanging from trees. I approached the project wanting to give<br />

the feeling of being in Australia rather than an ‘Australian’ look. I<br />

wanted to convey a warm, relaxed, chilled feeling –like you were<br />

in on holiday in Sydney.<br />

“I was keen to have a lot of texture in the space so I used<br />

ghost wood trees with Slimbrick cladding on the walls. We also<br />

used a special Slimbrick lime wash on the project, which is what<br />

made the space come to life along with the faux white washed<br />

beams. I used a lot of relaxed and natural looking products,<br />

such as Dinesen Douglas Fir on the floor which gave it a glowing,<br />

vanilla look.<br />

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78<br />

“I also used concrete and aged zinc for contrast cooler<br />

elements. For the back bar, Atel<strong>ier</strong> Joinery Ltd did a wonderful<br />

job. I used Singapore – with its British Colonial history – as the<br />

basis of my inspiration, as well as the Raffles Hotel which opened<br />

in Singapore in 1887. This inspiration is reflected in the bookcase<br />

bar and the paneling within the restaurant.<br />

Given the restaurant is underground Michelle also had to<br />

consider how to attract people into the space, given the lack of a<br />

shop-front presence on the street.<br />

“We decided to go with the concept of less is more, installing<br />

an understated glass pyramid on the street. The concrete stairs<br />

flanked in back lit Amberlite leading down to the restaurant give<br />

a feeling of almost walking through the core of the earth – quite<br />

literally walking down under.<br />

“Australasia was a great project which I was passionate about<br />

from the start. Working on a new restaurant concept with such<br />

a wonderful client as Living Ventures was both interesting and<br />

enjoyable. It’s been well received and as a result of that I’ve had<br />

a lot of enquiries. I’m currently working for another project for<br />

Living Ventures nearby in Spinningfields.”<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

“It’s quite difficult<br />

to work out what is<br />

Australian without being<br />

naff and having obvious<br />

references – we didn’t<br />

want to have koala’s<br />

hanging from trees.”


Atel<strong>ier</strong> Joinery Ltd<br />

Atel<strong>ier</strong> Joinery Ltd is a bespoke joinery<br />

manufacturer that offers a full design,<br />

manufacture and installation service. The<br />

company has worked on other projects<br />

with Living Ventures, such as The Alchemist<br />

in Spinningfields and the newly opened<br />

Alchemist on New York Street, Manchester.<br />

They have also worked on other high-profile<br />

projects such as the Rolex Boutique in<br />

Wilmslow, Manchester.<br />

On Australasia, Atel<strong>ier</strong> Joinery Ltd mainly<br />

worked on the bar area of the stylish<br />

restaurant.<br />

Richard Albiston, Director of Atel<strong>ier</strong> Joinery<br />

Ltd, said:<br />

“We were contracted to do the joinery and<br />

furniture elements within the restaurant. The<br />

main focus of this was the bar and back bar,<br />

incorporating large amount of antique mirror<br />

glass and a distinctive crackle glazed finish.<br />

In addition, we provided the amber glass<br />

screen that separates the kitchen from the<br />

restaurant and the host and DJ station. We<br />

are delighted to have been involved in such<br />

a prestigious project and are pleased to see<br />

the restaurant thriving the way it is.”<br />

“We have a long working relationship with<br />

Living Ventures that we value enormously. We<br />

have recently worked on both Alchemist bars<br />

that have opened, in Spinningfields and New<br />

York Street - Manchester. We always enjoy<br />

working on their new concepts and working<br />

with Michelle and Edwin on Australasia was<br />

a pleasure.”<br />

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Prem<strong>ier</strong>Hospitality<br />

October2012<br />

“Our partners come from a mix<br />

of backgrounds, including the<br />

<strong>hospitality</strong> and fashion industries.<br />

The sticking point for us was that the<br />

hotel industry had never reinvented<br />

itself; there was no Apple of hotels.”


the <strong>UK</strong> – London and Glasgow –and two sites<br />

in Amsterdam. CitizenM Bankside London is<br />

the latest of the four sites to open and made its<br />

debut on 4th July 2012.<br />

The 192-bedroom hotel is located in Bankside<br />

–London’s new business and cultural district – and is just a few<br />

minutes from the Tate Modern Museum, Millennium Bridge and<br />

the Globe Theatre.<br />

Derbyshire based contractor Bowmer and Kirkland was the main<br />

contractor on CitizenM Bankside London, whilst AXIS architects<br />

was the architect. Ramboll’s was the structural engineer and<br />

Battle McCarthy was the mechanical and electrical engineer.<br />

Polcom provided bespoke furniture for all of the guest rooms.<br />

CitizenM Co-founder & Chief Marketing Officer, Robin Chadha,<br />

said:<br />

“CitizenM is a Dutch hotel group. We invest in a site, transform<br />

it into a brand new hotel and then we take ownership as the<br />

operator.<br />

“CitizenM is an entirely new hotel that is very different to any of<br />

the existing hotels on the market. We have reinvented the<br />

CitizenM:<br />

Affordable luxury<br />

for the modern<br />

traveller<br />

Since opening its doors in 2008, CitizenM has<br />

transformed overnight accommodation for the modern<br />

traveller.<br />

The brand’s target demographic is the midweek<br />

business person who seeks luxurious yet affordable<br />

accommodation, and this is precisely what has encouraged<br />

CitizenM to open up new hotels in some of the world’s most<br />

vibrant cities.<br />

To date, CitizenM has opened four hotels, including two sites in<br />

CitizenM A new<br />

hotel concept arrives<br />

in Bankside, London<br />

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81


traditional model in every possible way, yet we have maintained<br />

the best level of quality for our guests.<br />

“Our partners come from a mix of backgrounds, including<br />

the <strong>hospitality</strong> and fashion industries. All of us have travelled<br />

extensively, so we know what we like from good hotels and what<br />

we dislike from bad hotels. The sticking point for us was that the<br />

hotel industry had never reinvented itself; there was no Apple of<br />

hotels.<br />

“So we began with a blank piece of paper and then over a<br />

two-year period, we worked out what our challenges would be<br />

and how to best design the hotel. From there we came up with a<br />

design which we have kept as the DNA for each site, and this has<br />

in turn helped us create each new CitizenM hotel.”<br />

Upon entering any CitizenM hotel in the world, guests are<br />

greeted by an ambassador – a member of the hotel personnel<br />

trained in all aspects of the hotel’s daily requirements. Each<br />

ambassador will attend to guests’ requirements, from dealing<br />

with any queries to mixing cocktails in the bar.<br />

Guests then check in, using state-of-the-art automated kiosks<br />

that allow guests to register their stay swiftly and smoothly. The<br />

entire check in process takes approximately one minute and<br />

check out is even quicker, with just a 30-second departure time.<br />

Another very unique aspect of the CitizenM brand is that there<br />

is only one type of room available to guests. There are no double<br />

rooms or suites: everyone who stays in a CitizenM hotel is an<br />

equal.<br />

Each luxurious room covers an area of 15 sq metres and<br />

includes wall-to-wall windows, en-suite facilities – including a<br />

power shower – and a 2x2 metre bed. An ambient server is also<br />

housed within each room and is connected to a touch screen<br />

tablet that controls window blinds and lighting and even allows<br />

guests to stream movies.<br />

A morning alarm system is also programmed into each room,<br />

offering guests the option of a gentle audio message or a rather<br />

loud and abrupt wake-up call.<br />

Despite the attractive features of the guest bedrooms, the<br />

CitizenM philosophy is that guests do not spend a great deal of<br />

time in their rooms, so break-out areas are therefore conveniently<br />

placed around the hotel to offer alternative rest spots.<br />

On the ground floor, a large lobby is divided into several<br />

small areas dubbed living rooms. The rooms are designed in<br />

cooperation with the Vitra furniture collection and offer a place<br />

for guests to eat, watch television or just relax.<br />

Also located on the ground floor is CanteenM, a 24/7<br />

refreshment zone providing a selection of hot meals and cold<br />

snacks. Designed as a mixture between a coffee bar and a walkin<br />

kitchen, CanteenM provides guests with a place where they<br />

can eat and drink at any time throughout the day.<br />

With the ground floor offering a relaxation zone for guests,<br />

the first floor is reserved for the more businesses-minded.<br />

Comprising seven creative suites and SocietyM – a private<br />

meeting room – the dedicated business zone includes audio and<br />

visual equipment, white boards and climate control. Corridors on<br />

the first floor are fully glazed and each room includes a bespoke<br />

cabinet filled with inspirational items and books.<br />

To complete the hotel, an atrium runs through the centre of the<br />

building to draw in natural daylight.<br />

Robin Chadha said:<br />

“All CitizenM hotels are similar and although we make slight<br />

changes to fit in line with technological advances, our key drives<br />

82<br />

Prem<strong>ier</strong>Hospitality<br />

October2012<br />

remain the same; a great bed, great service,<br />

great technology and great design.<br />

“Our tagline is ‘affordable luxury’, which seems<br />

like a cliché, but this is exactly what CitizenM<br />

offers. We have removed the hidden costs, so<br />

for example all Wi-Fi and on-demand movies<br />

are included as part of a guests - booking and<br />

we have automated check-in processes to<br />

speed up arrivals.”<br />

“At CitizenM we always put ourselves in the<br />

shoes of the consumer and we focus on the key<br />

metropolises of the world. Our aim is to have<br />

multiple hotels in locations where business<br />

travel will always be present. We now have<br />

seven new sites in the pipeline, including three<br />

additional hotels in London, two in New York<br />

– including one in Times Square – one in Paris<br />

and one in Rotterdam.<br />

“Our target audience is travelling to these<br />

locations, so we want to ensure that we have a<br />

presence when they arrive. The opening of our<br />

latest hotel in London was a great achievement<br />

and we are now ready to get started on our site<br />

in New York.”


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