studio 100 media's re-mastered classic heidi finds a home in austria
studio 100 media's re-mastered classic heidi finds a home in austria
studio 100 media's re-mastered classic heidi finds a home in austria
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STUDIO <strong>100</strong> MEDIA’S RE-MASTERED CLASSIC HEIDI FINDS A<br />
HOME IN AUSTRIA<br />
Munich, November 19th, 2012 – Studio <strong>100</strong> Media has signed a license ag<strong>re</strong>ement<br />
with Austrian public broadcaster ORF for the new <strong>classic</strong> animation series Heidi (39 x<br />
22’).<br />
The license ag<strong>re</strong>ement f<strong>in</strong>alized dur<strong>in</strong>g MIPCOM 2012 gives ORF exclusive F<strong>re</strong>eTV<br />
rights for the newly <strong>re</strong>-maste<strong>re</strong>d 3-D/ CGI animation series <strong>in</strong> Austria and South Tyrol.<br />
Written by Swiss Author Johanna Spyri <strong>in</strong> 1880 as “Heidi´s Years of Wander<strong>in</strong>g and<br />
Learn<strong>in</strong>g”, Heidi has become one of the best-sell<strong>in</strong>g books ever written and is among<br />
the best-known works <strong>in</strong> Swiss literatu<strong>re</strong>, with 50 million books sold and translated <strong>in</strong>to<br />
over 50 languages. The Heidi anime-series p<strong>re</strong>mie<strong>re</strong>d <strong>in</strong> 1977 on ZDF <strong>in</strong> Germany and<br />
has s<strong>in</strong>ce enjoyed cont<strong>in</strong>uous TV p<strong>re</strong>sence <strong>in</strong> mo<strong>re</strong> than 46 countries. In addition<br />
over 4 million DVDs and over 5 million CDs have been sold and <strong>in</strong> excess of 33<br />
<strong>in</strong>ternational licenses for merchandis<strong>in</strong>g products have been assigned for categories<br />
like Consumer Electronics, Food, Home & Liv<strong>in</strong>g, Personal Ca<strong>re</strong>, Promotion,<br />
Stationary, Textiles and Toys and Games.<br />
After the acquisition of “Maya The Bee” and “Vicky the Vik<strong>in</strong>g” <strong>in</strong> 2011, ORF is<br />
complet<strong>in</strong>g the package of the new <strong>re</strong>vised animation 3-D/CGI <strong>classic</strong> series with<br />
the procu<strong>re</strong>ment of Heidi.<br />
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The popular and iconic animated series will be <strong>re</strong>vived and modernized <strong>in</strong> 3-D/CGI<br />
and will be produced by Studio <strong>100</strong> Animation SAS and Fly<strong>in</strong>g Bark Productions.<br />
Heidi is set for delivery at the end of 2014, with Studio <strong>100</strong> Media <strong>re</strong>sponsible for the<br />
worldwide distribution.<br />
Comment<strong>in</strong>g on the ag<strong>re</strong>ement, Dr. And<strong>re</strong>a Bogad-Radatz, SVP of Film & Series at<br />
ORF said, “With the acquisition of Heidi the <strong>classic</strong> package is now complete. It’s not<br />
just child<strong>re</strong>n who love the series but pa<strong>re</strong>nts and grandpa<strong>re</strong>nts too who a<strong>re</strong> optimally<br />
enterta<strong>in</strong>ed and who enjoy <strong>re</strong>member<strong>in</strong>g their childhood. I still th<strong>in</strong>k the idea of<br />
Studio <strong>100</strong> <strong>re</strong>viv<strong>in</strong>g the heroes of past generations <strong>in</strong> a contemporary 3-D animation<br />
is marvelous. "We he<strong>re</strong>by guarantee the best child<strong>re</strong>n’s enterta<strong>in</strong>ment series for<br />
child<strong>re</strong>n and adults for the futu<strong>re</strong>”.<br />
Patrick Elmendorff, Manag<strong>in</strong>g Di<strong>re</strong>ctor of Studio <strong>100</strong> Media added, “Look<strong>in</strong>g back at<br />
our partnership and look<strong>in</strong>g forward to a further successful and cont<strong>in</strong>u<strong>in</strong>g co-<br />
operation, we a<strong>re</strong> proud to once aga<strong>in</strong> jo<strong>in</strong> forces with ORF and a<strong>re</strong> delighted that<br />
Heidi has jo<strong>in</strong>ed Maya and Vicky and found a new <strong>home</strong> at ORF.”<br />
About ORF – The Austrian Broadcast<strong>in</strong>g Corporation<br />
The Austrian Broadcast<strong>in</strong>g Corporation (ORF) is Austria’s largest media provider, operat<strong>in</strong>g<br />
four national television and n<strong>in</strong>e <strong>re</strong>gional radio channels, as well as a comp<strong>re</strong>hensive range<br />
of websites.<br />
ORF is formally a foundation under public law and as such must fulfill a number of duties and<br />
mandates laid down <strong>in</strong> the ORF Act.<br />
Be<strong>in</strong>g a public service radio and television company, ORF is not profit-oriented, and <strong>in</strong>vests all<br />
<strong>re</strong>venue – half of which comes from radio and TV licence fees, the <strong>re</strong>st from advertis<strong>in</strong>g and<br />
other <strong>in</strong>come – di<strong>re</strong>ctly <strong>in</strong>to the programs and services it provides to its ORF audiences.<br />
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The ORF’s ma<strong>in</strong> headquarters and <strong>studio</strong>s a<strong>re</strong> located <strong>in</strong> Vienna, and the company also<br />
operates <strong>re</strong>gional <strong>studio</strong>s <strong>in</strong> all n<strong>in</strong>e Federal Prov<strong>in</strong>ces and ma<strong>in</strong>ta<strong>in</strong>s a worldwide network of<br />
cor<strong>re</strong>spondents who contribute to its varied range of programs <strong>in</strong> all th<strong>re</strong>e media.<br />
About Studio <strong>100</strong> Media<br />
Studio <strong>100</strong> Media GmbH is an <strong>in</strong>ternational production and distribution company with<strong>in</strong> the<br />
child<strong>re</strong>n’s and family enterta<strong>in</strong>ment sector. Based <strong>in</strong> Munich, Germany, the company is a <strong>100</strong><br />
percent subsidiary of Belgian firm Studio <strong>100</strong>. The company develops and acqui<strong>re</strong>s new<br />
formats, is active as a co-producer and is also <strong>re</strong>sponsible for the global market<strong>in</strong>g of its own<br />
rights portfolio, as well as of third party programm<strong>in</strong>g.<br />
In market<strong>in</strong>g its license rights the company pursues a global strategy with<strong>in</strong> sectors rang<strong>in</strong>g<br />
from licens<strong>in</strong>g & merchandis<strong>in</strong>g, <strong>home</strong> enterta<strong>in</strong>ment through to stage shows and theme<br />
parks.<br />
It is the objective of Studio <strong>100</strong> Media to produce and market top-class, non-violent and,<br />
above all, enterta<strong>in</strong><strong>in</strong>g child<strong>re</strong>n’s programs and formats. In so do<strong>in</strong>g, the company works on<br />
the basis of long-term partnerships, as well as project-based co-operations.<br />
Contact:<br />
Nicole Braun Devika Patel<br />
Studio <strong>100</strong> Media GmbH PR Consultant<br />
Tel.: +49 (0) 89 960 855 112 Mobile: +44 (0) 7773 324 159<br />
E-Mail: nicole.braun@<strong>studio</strong><strong>100</strong>media.com E-Mail: devika.patel@btopenworld.com<br />
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