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Accenture Benchmarking Solutions From Insight to Action

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<strong>Accenture</strong> <strong>Benchmarking</strong><br />

<strong>Solutions</strong>: <strong>From</strong> insight<br />

<strong>to</strong> action<br />

Working in close collaboration with a<br />

client’s finance leadership, <strong>Accenture</strong>’s<br />

skilled professionals use the unique<br />

assets of <strong>Accenture</strong> <strong>Benchmarking</strong><br />

<strong>Solutions</strong> <strong>to</strong> deliver a comprehensive<br />

benchmarking assessment of the<br />

finance function. We then help a<br />

company translate insights from<br />

the benchmarking analysis in<strong>to</strong> an<br />

actionable set of initiatives, supported<br />

by a rigorous business case that can<br />

address shortcomings identified through<br />

the benchmarking process. With a<br />

sound set of comparative numbers and<br />

an analysis of the implications of those<br />

numbers, <strong>Accenture</strong> helps companies<br />

use the benchmarking process <strong>to</strong> drive<br />

high performance. The net result is<br />

efficient and effective use of scarce<br />

finance function resources.<br />

<strong>Accenture</strong>’s benchmarking process<br />

involves several phases that help<br />

companies discover, deliver and<br />

maintain the value from an analysis<br />

of their finance function performance.<br />

Collecting data<br />

Working with personnel from your<br />

finance function, we begin by<br />

gathering relevant data related <strong>to</strong><br />

costs, headcount, cycle time and<br />

performance. We are guided in this<br />

effort by the <strong>Accenture</strong> Finance Process<br />

Excellence Framework. The framework<br />

looks across all major processes of<br />

the finance function, allows drilldown<br />

in<strong>to</strong> the sub-processes and<br />

activities that make up each process,<br />

and provides a common structure <strong>to</strong><br />

help ensure consistent comparisons<br />

across companies and internally across<br />

different businesses or locations.<br />

(See Figure 2.)<br />

We supplement the data gathered in<br />

this phase with targeted executive<br />

interviews that enable us <strong>to</strong> put the<br />

numbers in<strong>to</strong> the proper context<br />

for analysis. This phase of the<br />

3<br />

benchmarking process establishes<br />

a formal baseline that helps make<br />

comparisons and also enables the<br />

measurement of progress when a<br />

transformation program is eventually<br />

put in place.<br />

This first phase of work typically<br />

generates insights—even before the<br />

formal benchmarking comparison—that<br />

are valuable <strong>to</strong> an executive team. For<br />

example, we worked with a company<br />

looking <strong>to</strong> reduce selling, general and<br />

administrative (SG&A) costs following<br />

a major acquisition. In the data<br />

collection phase of benchmarking,<br />

the company gained a greater<br />

understanding of the redundancies<br />

that existed in its various finance<br />

organizations around the world. That<br />

understanding was key <strong>to</strong> eventually<br />

delivering cost savings from its finance<br />

transformation program.<br />

Performing the<br />

benchmarking comparison<br />

In the next phase of work, we perform<br />

an external benchmarking comparison<br />

for the finance function in <strong>to</strong>tal as well<br />

as for individual finance processes. The<br />

assessment gives company executives<br />

a powerful snapshot look at how the<br />

finance function compares with peers,<br />

providing a quartile ranking of finance<br />

cost and performance metrics across all<br />

finance processes. This analysis allows<br />

us <strong>to</strong> identify processes not being<br />

performed at competitive levels of cost<br />

or service relative <strong>to</strong> peers.<br />

In addition <strong>to</strong> the quantitative analysis<br />

we perform a qualitative assessment.<br />

This evaluation looks at the extent<br />

<strong>to</strong> which externally validated leading<br />

practices have been adopted. It also<br />

helps identify root causes and drivers<br />

underlying the current performance of<br />

the finance function.<br />

<strong>Accenture</strong>’s approach during this<br />

phase of work is <strong>to</strong> identify leading<br />

practices not only within a specific<br />

industry but across all industries. This<br />

is important because companies can<br />

learn from others outside their industry<br />

as well as from within. For example,<br />

banks have completely transformed<br />

their “products” based on insights<br />

from consumer products companies.<br />

Retail companies compete in an<br />

extremely tight margin environment<br />

and therefore offer lessons for other<br />

industries where cost reduction is<br />

critical <strong>to</strong> success. And many energy<br />

companies have established truly global<br />

operating models that can be adopted<br />

by companies in other industries. If<br />

a company only compares itself <strong>to</strong><br />

like companies, they may miss out<br />

on opportunities <strong>to</strong> adopt innovative<br />

practices that can give them a<br />

competitive advantage in their industry.<br />

We also benchmark costs and leading<br />

practices internally by comparing<br />

geographies and business units <strong>to</strong> one<br />

another. This helps <strong>to</strong> identify internal<br />

cost and performance leaders so that<br />

their experiences and approaches can<br />

be identified for possible adoption by<br />

other parts of the organization.<br />

A benchmarking analysis permits<br />

executives <strong>to</strong> cast an objective light<br />

on their finance function, and on the<br />

presumptions by which it operates. For<br />

example, during a recent benchmarking<br />

study, executives found that what they<br />

had always referred <strong>to</strong> as “low-cost<br />

transaction processing” was, in fact,<br />

not low-cost at all. This finding enabled<br />

them <strong>to</strong> put in place more aggressive<br />

plans <strong>to</strong> bring costs in<strong>to</strong> line with<br />

companies identified as <strong>to</strong>p performers<br />

and bring focus <strong>to</strong> an area that was<br />

previously not on its management’s radar.

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