FODECLOSUDE CITy NEWS - Temecula Valley Chamber of ...

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TOP ROW (L to R) Monica Topete, Co-Publisher-Under the Sun; Charity Prestifilippo, Spuntino Pizzeria/Gourmet Italia/Charity For Charity; Terry Gilmore, Paradise Chevrolet Cadillac; Susan Kelly, English Instructor-Mt. San Jacinto College and Rick Topete, Co-Publisher-Under the Sun BOTTOM ROW (L to R) Jerry Hendershot, Battalion Chief-Riverside County Fire Department; Rosie Vanderhaak, Manager-Temecula Public Library and Daryl Hickman, Mayor-City of Lake Elsinore. NOT PICTURED: David French, Pastor Emeritus-Temecula Unified Methodist Church and Louis Fetherolf, Captain-Riverside County Sheriff’s Department. Temecula Community Leaders Get Caught Reading Get Caught Reading” is a nationwide campaign established to remind people of all ages how much fun it is to read. May was officially “Get Caught Reading” month, although the campaign is promoted year-round. Supported by the Magazine Publishers of America (MPA), the Association of American Publishers (AAP), the “Get Caught Reading” program was launched in 1999 as the brainchild of former Congresswoman Pat Schroeder, President and Chief Executive Officer of AAP, who wanted to spread the word about the joys of reading through an industry-supported literacy campaign. Research proves that early language experience actually stimulates a child’s brain to grow and that reading to children gives them a huge advantage when they start school. The “Get Caught Reading” campaign hopes to encourage people of all ages to enjoy books and magazines and to share that pleasure with the young children in their lives. The “Get Caught Reading” program has the support of well known celebrities, sports figures and other notables including Derek Jeter, Jane Seymour, Alicia Keys, “Nancy Drew,” Billy Graham, “The Rugrats,” Robyn Williams and First Lady Laura Bush (a former librarian) who have all been “caught reading” their favorite books and magazines for print ads and posters seen by millions of people across the country. In addition, more than 200 Members of Congress have been photographed “caught reading” on Capitol Hill. The, “Under the Sun” magazine decided to catch some of our local celebrities reading their favorite books. The feature story in the May issue, “Books in Bloom,” commemorated the “Get Caught Reading” featured spotlights eight local community leaders—a mayor, pastor, college instructor, battalion chief with the County fire dept., police chief, librarian and two business owners/philanthropists—and the books that have inspired, impacted or empowered their lives. As the publishers of a monthly magazine, Rick and Monica Topete recognize the incredible impact books and magazines can have on people’s lives. “We also understand that in the technological age in which we live, there is an inundation of information and entertainment choices competing for our time and attention—so much so, that we often put off reading just for enjoyment,” said Monica. “We want people to make time for books and magazines.” Monica quotes the words of Pat Schroeder, president and CEO of the Association of American Publishers, “to remember how satisfying and rewarding it can be to browse through a book or magazine rack, hold a new book or favorite magazine in your hands and discover new worlds on the printed page.” p10 Temecula Today | June 2008 To promote the “Get Caught Reading” program and the power of books further, “Under the Sun” purchased each of the eight books spotlighted in their special May feature and donated them to the Temecula Public Library. Each book contains a nameplate with the name of the community leader who recommended it and was part of a special “Get Caught Reading” display at the library. All Temecula Valley Chamber of Commerce members are encouraged to support reading and the Temecula Public Library. “Partners in Learning” is a program that represents an ongoing partnership between the TVCC and the Friends of the Temecula Library to help the library buy books. This unique program will benefit you as a member of the Chamber and at the same time help fill the shelves of the Temecula Public Library. Here’s how it works: You, as a Chamber member, select the type of book you would like to have added to the shelves of the new library. Then you select the amount you wish to donate to the Friends of the Temecula Library. Then the Friends of the Temecula Library purchase your requested books and place a bookplate permanently inside each book cover with your business name. All donations are tax deductible. The more you donate, the more books will be purchased. This project is a great way to show the citizens of Temecula that you and the Chamber support them, the library, and that you want them to “Get Caught Reading!” To become a “Partner in Learning,” call Emily at the Chamber 951-676-5090 or Grace Mellman with Friends of the Temecula Library 951-302-1257.
Temecula Valley Chamber Opposes Mandate on Small Business Retailers Temecula Valley Chamber of Commerce opposes AB 2383 by Assembly Member Ruskin, a proposed new law that prohibits any retailer from soliciting, requiring or using an individual’s social security number for any purpose unless that number is necessary for that business’s normal course of business and there is a specific use for that number for which no other number may be used. The new law would also require the use of a point-of-sale (POS) device that encrypts the number before transmission. “AB 2383 is so broadly written it would force small retail businesses to prohibit the use of social security numbers especially when the number is needed to run credit checks and other critical transactions to conduct business,” stated Alice Sullivan, President and CEO of the Chamber. “The business would also have to possibly purchase new equipment, costing the business substantial money at a time when there is an economic downturn in California’s economy,” continued Sullivan. The Temecula Valley Chamber of Commerce is urging the United States Secretary of Commerce to override the California Coastal Commission’s objection to the proposed SR-241 Toll Road expansion. The Temecula Valley Chamber joins other area chambers and similar organizations in supporting the Toll Road extension which will allow an alternative to I-5, the only north-south route between the city’s of Los Angeles and San Diego. “This is just one of many crucial links in a freeway system that desperately needs more roadways and alternative avenues in order for our region to move our goods,” stated Alice Sullivan, President and CEO of the Chamber. “The 241 Toll Road Extension will allow our businesses and residents to use an alternative route when traveling to Orange County and alleviate some of the traffic on the I-5,” continued Sullivan. AB 2383 would also prohibit the business owner from calling into a creditor to check on a consumer account which uses the last four numbers of a social security number. This verification process of the account holder over the telephone would now be prohibited because phone lines do not encrypt the information, forcing the business owner to invest in potentially expensive software and possibly a completely different system just to accommodate the terms of this new legislation. Furthermore, consumers may be adversely affected by the lack of instant credit currently available in many retail stores and kiosks because those stores do not possess encrypted POS devices. The Chamber agrees with the author of the proposed new law that identity theft is a large scale problem, however another alternative needs to found that will not negatively impact both the consumer and retail businesses in and around our region and ultimately throughout California. AB 2383 is a lose-lose law for both the consumer and business. Log on to www.SouthwestCaliforniaAdvocacy.biz for more information on this and other issues. Temecula Valley Chamber Takes the Lead in Toll Road Extension Chamber President & CEO Alice Sullivan, Chief Operating Officer Laura Turnbow attended the May 20 – 21 California Business Legislative Summit along with Chamber Directors Dennis Frank and Roger Ziemer, immediate Past- President and President-Elect of the Southwest California Legislative Council respectively. The Summit focused on four defined areas (1) the state’s current and future fiscal and legislative conditions (2) election realities and probabilities both at the state and federal level (3) visits with our region’s elected officials in the Assembly and Senate (4) 82nd annual Sacramento Host Breakfast with presentations by Governor Arnold Schwarzenegger and CalChamber Board Chair Ed Guiles. Prior to the summit CalChamber forwarded a Zoomerang survey to attendees and Cal- Chamber members. A brief sampling from the survey indicates 79% of the businesses believe the state is on the wrong track from a business perspective, 79% believe business conditions in California are worse than 18 months ago, 47% believe the state’s economy will worsen in the next six months while 43% believe it will not improve from its current condition. Legislative Analyst Elizabeth Hill along with panelists Dan Weintraub of the Sacramento Bee, and Dan Schnur of Edelman Public Affairs/Policy reviewed the budget deficit, the inability of the state to balance the budget for many years in the past because a lack of revenues and continued excessive spending. Also discussed was the very problematic current budget that will require substantial cost cutting, increased fee revenue, and borrowing against future lottery revenues in order to be balanced. The panel reported the current deficit can not be eliminated from any one or multiple sources and politicians from both sides of the aisle must work together or the state’s fiscal condition will only worsen. Completing the Toll Road is critical to the economy of Southern California. Drivers from Southern Orange County and Northern San Diego County rely on I-5 as the only major north-south artery. A significant accident or natural disaster impacting that corridor completely gridlocks the region. The extension would have provided an inland alternative to I-5 and would have given drivers a free-flowing choice. The 241 Toll Road was always designed to connect to the I-5. The current 67-mile Toll Road system, including a completed SR-241 Toll Road extension, is part of all long-range plans for the Orange County transportation network. The Toll Road extension would be paid for by the Transportation Corridor Agency selling tollrevenue bonds to private and institutional investors to pay for construction. Log on to www.SouthwestCaliforniaAdvocacy.biz for more information on this and other issues. TVCC Staff and Directors Attend Sacramento’s California Business Legislative Summit Election realities and probabilities at the state level will reflect results based on political districts said CalChamber Legislative Director Rob Lapsley. Pro-business politicians have been targeted for removal in several districts. At the federal level, ABC News moderator George Stephanopoulos addressed the presidential election and the three potential candidates impact on the economy if elected, along with the continuing uncontrolled rise in oil costs per barrel. Governor Schwarzenegger reviewed the fiscal needs of the state and the critical need for both parties working together to improve the business environment. CalChamber Chair Ed Guiles reviewed what members see as major issues confronting business: Water, electrical transmission lines, costs of oil, and the massive state deficit. The summit and its attendees reflected a deep concern for the current and future condition of the state’s economy, economic impacts from the federal level, and a generally unfriendly business environment. Temecula Today | June 2008 p11
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