Temecula today - Temecula Valley Chamber of Commerce

Temecula today
VOl 33 NO 5
Temecula Valley Bank’s
10 Locations:
Temecula (Main office)
Ontario
Corona
Murrieta
Carlsbad
Fallbrook
Escondido
Rancho Bernardo
Solana Beach
El Cajon
Temecula Valley Bank
Celebrates 10 Years of
Service
The Temecula Valley Bank is celebrating all year long! The bank kicked off
its 10 year anniversary with the Chamber mixer in November 2006 where
they debuted their new logo.
The bank is celebrating its 10 year anniversary all year long at each of its
10 locations throughout Southern California. On the 10th of each month
the bank offers visiting customers refreshments; they decorate the offices
and have prizes for some of the lucky patrons.
“We are very proud of our success,” said Stephen H. Wacknitz, Chairman,
President & CEO. “Our strategic focus continues to be on our
core business lines: traditional banking, construction and real estatebased
lending throughout California, our SBA lending program.”
In the past year alone Temecula Valley Bank has achieved such honors as:
• Ranking as an All Star Top 20 Bank
• Being recognized as The Top Performing Community Bank in the
United States
• Ranking number one again on the U.S. Banker Top 100 List
• Receiving the Five Year Stock Appreciation Award from Carpenter &
Company
• Being recognized nationally as top-performing small cap company
on the Sandler O’Neill’s Sm-All Star List
And the list of achievements goes on for Temecula Valley Bank.
May 2007
Senior Experience Program Offers Student Teams
to Local Businesses in the Temecula Valley
The Senior Experience Program in the College of Business Administration
at California State University San Marcos matches teams of students
with projects submitted by local businesses and organizations. Students
gain by working on rigorous, real-world projects that require teamwork
and application of classroom knowledge. Businesses gain by receiving
concentrated attention from bright, energetic teams that provide a fresh,
independent look at their projects. Each student team works under the
supervision of a faculty member.
Businesses and organizations can request a Senior Experience team by
proposing a project. The application form is available online at www.
csusm.edu/seniorexperience. A fee of $1,000 per project is requested to
offset the costs of the program. The deadline for submitting proposals
for the Fall 2007 semester is June 15, 2007. For additional information,
please contact Keith Butler at 760-750-4266.
continued on page 2
The projects submitted for the Senior Experience Program vary according
to the organization. Examples of past projects include: developing accounting
and information management systems, analyzing manufacturing
processes, studying new marketing opportunities, providing improved
customer service, analyzing human resources programs and helping
develop new entrepreneurial businesses. Many of San Diego County’s
most significant businesses have participated in the Senior Experience
program, including QUALCOMM, Sony Electronics, Sea World of San Diego,
Hewlett Packard and LEGOLAND California. Additionally, many medium
and small companies have participated, as well as governmental agencies
such as the City of San Diego, the County of San Diego, the San Diego
Police Department and the Oceanside Police Department.
For more information about the Senior Experience Program please visit
www.csusm.edu/seniorexperience or contact: Keith Butler, Director of
College Operations, at 760-750-4266 or kbutler@csusm.edu
Business Community Supports
Redistricting Efforts
The Temecula Valley Chamber of Commerce supports efforts to make California
elections more competitive by reforming the highly politicized process of
drawing legislative and congressional districts.
The Chamber will work with the Governor’s office and the state legislature to
ensure that the Temecula business community is engaged in policy discussions
regarding redistricting reform proposals.
Governor Arnold Schwarzenegger introduced a reform plan earlier this year
that encompasses the following:
1. Create a Citizens Redistricting Commission composed of 11 independent members
- four from each of the state's two major political parties, with the three
others being decline-to-state voters or voters with other political affiliations.
2. Any redistricting plan must have at least one vote from each of the two
major political parties and one from an independent or minor party.
3. The commission would be selected by random drawing by the Fair Political
Practices Commission from a pool of 55 candidates, nominated by a panel
of 10 current or retired county registrars of voters or city election clerks.
4. Anyone who has served as an elected official within the past five years,
lobbyists or those with family ties to elected officials are not eligible to
serve on the panel.
5. If the constitutional amendment to create the redistricting commission is approved
by a two-thirds majority of the Legislature, it would go before voters.
“Working together we can ensure pro-business candidates will have a
chance to seek office if they so desire,” explained Alice Sullivan, President
and CEO of the Temecula Valley Chamber. “Competitive elections ensure
quality candidates are elected,” Sullivan continued.
Log on to www.SouthwestCaliforniaAdvocacy.biz for more information.
in this Issue
Member’s News pg 3
City of Temecula pg 5
Transportation Funding pg 6
Temecula Valley International pg 7
Film & Music Festival
Ribbon Cuttings pg 8
Temecula Valley pg 9
Convention & Visitors
Bureau
New and Renewing pg 10
Members
Calendar pg 11
Temecula Valley Chamber of Commerce 26790 Ynez Court • Temecula, CA 92591 www.temecula.org

In 1988 Tony Turski relocated to Temecula and co-founded Stadium Pizza.
“Our community involvement coupled with our marketing, menu specials and, of
course, our great food, have been the key to our success,” states Tony with a smile.
“My staff is the best of all and I love them so much for what they do!”
Last year Tony placed advertising in the 2002 Temecula/Murrieta/Lake Elsinore/
Sun City Telephone Directory. Stadium Pizza now receives more than 321 calls
per month on a special telephone line that appears exclusively in this directory.
“I couldn’t do without the Yellow Pages. It is a must to survive!”
Tony Turski, Owner
For Information Call 800-543-3087
pg 2 Temecula Today | May 2007 www.temecula.org

26790 Ynez court, Temecula, ca 92591
Phone: 951.676.5090 Fax: 951.694.0201
Email : info@temecula.org
Mission Statement
The mission of the Temecula Valley Chamber of Commerce is to promote the economic
environment of all member businesses and by so doing will support the programs
which preserve and improve the quality of life.
Officers
Chairman of the Board — Stan Harter, Reid & Hellyer, A Professional Corporation
First Vice Chairman — Dennis Frank, AGK Group, LLC
Second Vice Chairman — Kelly Daniels, Premier Marketing/Valley Events
Secretary — Janet Beck, Beazer Homes
Treasurer — Amy Minniear, Pechanga Development Corporation
Past Chairman of the Board — Pamela Voit, Voit Management
Directors
Tomi Arbogast, Pacific Western Bank
Nancy Austin, Austin-Brockett, LLC
Tony Berardino, Cornerstone E & S Insurance Services
Linda Bradley, Southwest Healthcare System
Melody Brunsting, Melody’s Ad Works
Bette Endresen. Artist Touch Art & Frame Studio
Ron Guerriero, EDGE Development, Inc.
Isaac Lizarraga, Rancho Ford Lincoln Mercury
Rusty Manning, A Grape Escape Balloon Adventure
Martha Minkler, MJM Management Corporation
Tom Paradis, The Press-Enterprise
Karen Roberts, FireRose Communications, LLC.
Bill Seltzer, Temecula Valley Golf School
Donna Wilder, Mt. San Jacinto Community College
Management Team
Alice Sullivan, President CEO | Laura Turnbow, Chief Operations Officer
Kimberly Freize-Uhler, Membership Director | Jodi Wenzel, Membership Coordinator
Kimberly Adams, CVB Executive Director | Carrie Penny, CVB Assistant Director
Melissa Holm, Special Events | Jennifer Malek, Special Events
Lynn Collett, Resource Coordinator | Katie Edmonds, Resource Coordinator
Emily Pulley, Communications Director | Karen Ratkowski, Operations Assistant
Jeremy Harris, Legislative Council
Committees
education
Chair — Lynn Laing, California Coast Credit Union
legislative council
Chair — Dennis Frank, AGK Group, LLC
Chair Elect — Greg Morrison, Lake Elsinore Municipal Water District
membership services
Chair — Dan Brunell, Dearborn West, LLC
Co Chair — Jan Gentry, Gentry Studio
Co Chair — Adam Ruiz, AR Home Loans Direct, Inc.
Co Chair — Julie Ngo, State Farm Insurance
Business Development Resources
Chair — Ginny Mulhern, Hi-Tek Dynamics
Co Chair — Barak Berlin, Keller Williams
Tourism/cVB
Co Chair — Ginny Mulheren, Hi-Tek Dynamics
Co Chair — Valarie Skovron, Skovron Design
Publication Graphic Design
Justin Lawler, justinlawler.net
Deadline for text is the 5th of the preceding month, and deadline for inserts is the 10th of the preceding month.
Members wishing to submit articles, upcoming events, or member news items for upcoming issues of
Temecula Today!, please submit to asullivan@temecula.org.
Flyer insert: To reserve space for an insert, please call Alice Sullivan at 951.676.5090
The opinions and views expressed in Temecula Today! are those of the writer or person interviewed and are
not necessarily those of the Temecula Valley Chamber of Commerece, its Officers or Board of Directors, the
editor, or the advertisers in Temecula Today! The Temecula Valley Chamber of Commerece endorses no
person, political candidate, or opinion unless specifically stated. The publisher accepts advertising on the
condition that at no time shall the publisher’s liability exceed the cost of space involved, and the publisher
is not liable for incidental or consequential damages.
Member News
Reserve Advertisement in the TVCC
Monthly Newsletter
Flyer insert advertising available in the monthly newsletter. Cost is $300 per issue or $250 for each
12 month commitment. Members provide the Chamber with 1,600 flyers and deadline is the 10th of
the month prior. For more information on reserving your insert call 951.676.5090
Directory is Available
The Membership Resource Guide & Directory guides include information on Temecula history, business
growth sectors, calendar of events, quality of life, economic profile, entertainment, tourism and business
infrastructure. The directories also include winery, hot air balloon, resort, advertisements, membership
listings and casino information. Stop by the Chamber today for your free copy or call us for
delivery today 951.676.5090
New Networking Event – 5 Minute Networking
Thursday, may 10 Wiens Family cellars, 35055 Via Del Ponte
Open networking & registration from 4:15-4:45pm. 5 Minute Networking starts promptly at 4:50pm
5 Minute Networking is the newest way to network with other business professionals. During the
hour and a half event, you will have the chance to speak with at least 14 different individuals,
one-on-one, in 5 minute increments. You can describe your respective business, exchange business
cards, and pass on referrals. When you hear the bell, it’s time to move on to another table and meet
someone new!
Pre-register on-line at www.5MinuteNetworking.com
and payment at www.temecula.org required to guarantee
your seat. When you register on-line you can request
whom you want to meet! For questions call the
Membership Department at 951-676-5090
Office Depot — Taking Care of Business
Take care of your business by signing up and saving with the Temecula Valley Chamber Office Depot
Program! Some of the great benefits of this program are a savings of up to 60% on office supplies
and free next day delivery on orders of $50 or more. You can conveniently place your office supply
orders by internet, phone or fax. For more information call the Chamber at 951-676-5090 or sign up
online at www.temecula.org.
Thank you Media Sponsors
THE CALIFORNIAN
VALLEY BUSINESS JOURNAL
THE PRESS-ENTERPRISE
Temecula Today | May 2007 pg 3

Member News
Keeping Your Employees and Business Safe
Part 2 0f 3
aTm safety Tips
• Be aware of your surroundings and look for anyone who does
not appear to be there for banking purposes.
• When you enter your password, position yourself in front of
the ATM keyboard to prevent anyone from seeing your PIN
number.
• Put the cash in your pocket and wait until you are in a safe
area to count it.
• Never use an ATM machine in an isolated area or where
people are loitering. Always try to have a companion when
using an ATM at night and in a low traffic area.
• When using a drive-up ATM make sure that your passenger
windows are closed and all doors are locked.
If you find yourself in a situation where you are being abducted,
below are some tips that could prevent you from being taken
against your will.
• If you are grabbed from behind, around the neck and shoulders
you should drop down, twist your body and scream.
• If you are grabbed by the wrist, pull down and twist the
attacker’s thumb to break the hold.
• When you escape, run to the nearest person, business or
house.
• If the attack takes place in a parking garage, you should
run between cars. Knock against the cars and pull on door
handles to set off car alarms.
• If you are grabbed and pushed into a car you may try the
following:
• Try to climb into the back seat to see if the doors are
unlocked.
• Slide down onto the front floor and reach up under the dash
and pull any wires you can get your hands on. Often this will
bring the car to a stop.
Temecula Valley Bank cont.
During 2006, the bank extended their capabilities to better
serve their customers. These additions include:
• Online wire transfers
• Online banking and bill payment
• ACH origination
• Tax payments
• Remote deposit capture
• Image services
• Lockbox
• Cash concentration – ZBA accounts
• Payroll services
• Merchant Services
Temecula Valley Bank not only strives to serve its customers
but also the community. The bank contributes throughdona-
• If you are at a stop light, jam your foot down on the abductor’s
foot on the accelerator to ram the car in front of you.
What To Do and Not To Do During a Robbery
DO
• Remain calm. There is no need to bring undue attention to
the situation. To do so could cause panic and endanger lives.
• If you have a silent alarm and can reach it without being
noticed, use it. Otherwise, wait until the robber leaves.
• Be careful, most robbers are just as nervous as you are.
• Cooperate with the robber. Robbers seldom hurt people who
are willing to cooperate.
• Be a good witness; try to document any and all information
about the crime as soon as possible, including a detailed
description of the individual(s) and any vehicle(s) involved.
• Handle the entire procedure as if you were with a customer.
Slowing down your actions in the hope that the police will
arrive before the robber leaves only endangers lives.
• Tell the robber about any possible surprises such as a
second employee who is working in a back room. Also, inform
him/her if you must move in an unanticipated way.
DO NOT
• Don't argue or fight with the robber. Any amount of money is
not worth personal injury.
• Don't try to persuade the robber to give himself/herself
up. Once a robbery has started, it is too late for a robber to
change his/her mind.
• Don't chase or follow the robber. Police could mistake you for
the robber.
• Don't talk except to answer the robber's questions.
• Don't stare directly at the robber.
• Never resist an armed robber; there is a chance the suspect
is acting under the influence of drugs and may not act
rationally during a robbery attempt.
tions and volunteerism to local nonprofit organizations such
as: Boys and Girls Club of Southwest County, Habitat for
Humanity, high school scholarship programs, community
services clubs like Rotary and Soroptimist, PTA councils,
chambers of commerce and a variety of youth and school
athletic programs. Bank employees are encouraged to be
involved in community actives and organization.
As Wacknitz looks to the future of Temecula Valley Bank he says,
“In keeping with our history of building on our strengths, we are
looking forward to the challenges of 2007 and beyond. We are
committed to building upon our 10 years of solid experience
and remain confident in our ability to produce safe and sound
financial performance into our next decade while providing our
communities with quality banking services. The success of
Temecula Valley Bank would not be possible without the support
of our local communities.”
Partners In Learning
Books Needed For Our New
Temecula library
The Temecula Valley Chamber of Commerce, partnered
with the Friends of the Temecula Library,
has launched the Partners In Learning program.
This unique program allows Chamber members to
make tax deductible donations to help fill the book
shelves of the new library.
You get to select the books that your donation will
go towards and a bookplate recognizing your company
will be permanently placed inside each book
you help purchase.
To learn more about this great program call
Emily at the Chamber at 951-676-5090 or visit
www.temecula.org/library.
save the Date
Temecula Valley chamber of commerce
Business & economic Forecast
Thursday, June 28, 2007
Pechanga Resort & Casino
7:30 a.m. Breakfast Buffet & Networking
8:00 a.m. Presentation by John Husing, Ph.D.
Temecula Valley chamber of commerce
legislative summit
In Partnership with SWCLC, Murrieta and Lake Elsinore
Chambers of Commerce
Thursday, September 13, 2007
Pechanga Resort & Casino
pg 4 Temecula Today | May 2007 www.temecula.org

Filming in the Temecula Valley
"The independent film industry needs statewide support programs more today than ever before, as little production companies like us, try
to stay here and promote California, while building a stronger network for future productions. The Inland Empire Film Commission and
the City of Temecula met that goal . . . they stepped up and helped make it happen." — Kelly Garrett Get Entertainment Inc.
The City of Temecula is very supportive of the film industry and
recognizes the many economic benefits it brings to our area. The
City continues to support the Inland Empire Film Commission (IEFC)
and the Temecula Valley International Film Festival. Through the
exposure of our Film Festival and association with IEFC, Temecula
is now considered a viable filming destination for the filmmaker’s
films, commercials, and television projects.
The Inland Empire Film Commission acts as a Film liaison with The
City of Temecula. The IEFC, a division of the Inland Empire Economic
Partnership is recognized by the California Film Commission,
as the official advocate for filming interest in Riverside and San
Bernardino Counties. The IEFC is also a member of the FLICS (Film
Liaisons in California, Statewide). A FLICS designation recognizes
the staff of the IEFC for their knowledge of all issues that affect
production in their area.
The Inland Empire Film Commission’s 2006 Annual Film Report for
Temecula provided filming highlights which include:
FeATure FiLms
A filmmaker’s dream came true when his first feature film April
Moon was finally ready to film. The City of Temecula had a hand
in this dream by providing all of the locations needed for this film.
Assisted by Jo Moulton, a resident film professional, Director David
Asmussen utilized local professional crew, local service providers,
local accommodations and locations within Temecula. Asmussen
spent almost ten years working toward the making of this movie
and in November of 2006, he did it, with the help of Temecula and
the local merchants and service providers.
TV
Four television shows found just the right look when scouting in
the Inland Empire…the Temecula area. 51 Minds Entertainment’s
Flavors of Love, BBC New York Productions’ What Not to Wear used the
surrounding Temecula Valley while Robin/Tani Media Factory’s Tabi
Salad – Southern California enjoyed Wilson Creek Winery as a location.
Warner Bros. television episodic Smith shot at the Pechanga
Resort and Casino and in the surrounding Temecula Valley.
COMMERCiAlS
Loma Media used the Santa Rosa Plateau area, for RCA’s commercial
Habitat and South Bay Custom Cycles’ Yuma Prison Break in
Run and Non Fiction Sports Quitters. Vail Lake was also used as it
offers many diverse locations on one property.
sTiLL PhoTogrAPhY
A still shoot for Jim Wright Photography’s Men’s Journal selected
locations in the Temecula Valley. The Temecula Valley is often
scouted for still photography because of the wonderful locations,
great light and ease of permitting.
eConomiC imPACT
The Inland Empire Film Commission (IEFC), working in conjunction
with City staff, developed a film permit process to help streamline
the internal approval process through the City’s various departments.
The IEFC also checks the permit on behalf of the City of Temecula,
making certain that all permit requirements are met, like proper insurance
coverage, prior to submission to the City for approval.
The IEFC reports that the economic impact for the City of Temecula in 2006
was approximately $60l,100 with half contributed to television filming.
A Familiarization Tour (FAM) consisting of key location managers
is being planned by the IEFC for late Spring. The IEFC will partner
with the Temecula Valley Convention & Visitors Bureau, the Temecula
Valley Winegrowers Association and other entities on this tour.
For more information contact: Sheri Davis or Dan Taylor of the IEFC at:
(951) 779-6700 or visit their website at: www.filminlandempire.com
City of Temecula
Location
Ciy of Temecula
43200 Business Park dr.
Temecula, CA 92590
951.694.6444
Temecula Today | May 2007 pg 5

held on Friday may 4th 2007 at Temecula Creek inn
Friends of Ronald Reagan Sports Park launches new campaign.
Friends of Ronald Reagan SP has launched a campaign directed at merchants and small businesses
in the Temecula area, inviting them to participate in the drive to build the Can-Do Monument.
“Show your community spirit,” urges Steve Aquilino, Can-Do Club chairman. “Promote individual
initiative and gain instant recognition for your participation. It’s a great way to help our community
recognize its proud history.”
Aquilino, a Board member of Friends of Ronald Reagan SP, is offering space on the sign at
Ronald Reagan Sports Park that stands near the site of the planned monument.
“For donations as small as $500, your name or logo or both will be posted on the sign. Thousands
of people pass by the sign each week, giving you great exposure,” he noted. He pointed
out that the sign had a limited number of spots open. Two already have been taken by major
maY
chamber spotlight sponsored by:
Volunteer Businesses
of the Month
Arrowhead Credit union
Karen Wikert
951-677-8363
16th Annual Chamber Golf Classic
Presented by Paradise Chevrolet Cadillac
Thank you to all of our Golf classic sponsors for making this year’s tournament a success!
sign up today and be apart of one of the area’s best golf tournaments on may 4th, 2007.
Title Sponsor: Paradise Chevrolet Cadillac Lunch Box Sponsor: Line X of Temecula
Golf Cart Sponsor: Granite Construction Tee Box Sponsor: Abbott Vascular
Tee Box Sponsor: Abbott Vascular, Office Depot, and Pechanga Resort & Casino
Eagle Sponsors: CR&R, Countrywide Home Loans –Bel Villiaggio, Keeton Construction, Pacific Marine Credit
Union, Pacific Western Bank, Southwest Healthcare System, Temecula Valley Bank, Temecula McDonald’s and
The Law Offices of Rosenstein & Hitzeman, AAPLC, Voit Management, Wilson Creep Winery
Birdie Sponsors: Golf Etc., Industrial Family Medical Care, Milano’s Delicatessen, Promotional Experience, Reid
& Hellyer, A Professional Corporation
Hole Participants:: Apples & Jack Rabbits, Inc., Cutting Edge Staffing, Gracor Investors, Inc., Lenders Depot,
Inc., Next Staffing Corporation, Point Loma Credit Union, United Mortgage Solution
Hole Sponsors: Embassy Suites Hotel- T.V. Wine Country, Inland Valley Engineering, Inc., LandAmerica Lawyers
Title Insurance Company, Merit Moving System, Prestige Developers Inc., Shred-It, Strachota Insurance, The
Valley Business Journal
donors, Dan Stephenson and the Rancon Group, as well as the Temecula Town Association.
More than $70,000 has been raised for the monument fund, Aquilino said, and by raising another
$70,000 within the next 10 months, we can break ground on the first phase of the monument.
“The target date when we expect to reach this goal is March 3rd of next year – Can-Do Day!”
The Can-Do Club is the fund-raising adjunct of Friends of Ronald Reagan SP, a 501(c)(3) nonprofit.
It is an all-volunteer organization that does not accept government funds, in the spirit of
former President Ronald Reagan, who, on March 3rd, 1983, praised the people in the Temecula
Valley for their individual initiative in creating the sports park without government funding.
Questions regarding the site sign ad campaign may be directed to Aquilino at (951) 375-8975 or
by e-mail at ronaldreagansp@gmail.com.
Southern California gas Company
Roger Ziemer
909-335-7660
Chamber Spotlight
Diggity Dogs
Mike Lepe
40495 Winchester Rd
Temecula, CA 92591
818-321-1663
Thank you for your added support.
(Platinum Member: Abbott Vascular)
FOuNDiNg BENEFACTORS
Platinum level
Abbott Vascular, Pechanga Resort & Casino
Gold level
Paradise Chevrolet Cadillac, Southwest Healthcare System
Temecula Valley Bank
silver level
Community Little Book
silver members
The Law Offices of Rosenstein & Hitzeman, AAPLC
Mystery Shopper
Baja Cactus
Jose Banuelos
31285 Hwy 79 South, Ste 100
Temecula, CA 92592
Interested in becoming a member
of the chairman’s elite circle?
contact the chamber at
951.676.5090 or
info@temecula.org
pg 6 Temecula Today | May 2007 www.temecula.org

Member Events & News
Small Business Development Center at the Temecula Chamber: A Success Story
By: Paul L Nolta, Business Consultant
In our one-on-one workshops given here at the Temecula Chamber by
the Inland Empire SBDC we emphasize the need for ‘COMMITMENT’ on
behalf of potential entrepreneurs. The reasons for this are numerous
but primarily evolve around the commitment needed to overcome many
of the obstacles inherent in starting a business. Some of these obstacles
can be getting a business license, creating a business plan,
obtaining a loan, obtaining the necessary permits, etc.
One of my clients, Lora Rosene, is a good example of someone that has
had many obstacles to overcome in the process of starting and expanding
her business, an inventor, manufacture and wholesale distributor
of a new solar heating product for swimming pools, in Murrieta,
California. Lora, and her husband Richard, initially came to see me in
December of 2005 to discuss the desire to expand their business after
great demand for their product in its first year of operation put some
cash flow strains on the new business.
Three years ago Lora Rosene had no intent on starting a new business.
Lora’s husband Richard has been in the swimming pool industry for the
past 19 years. In addition to being a stay at home mom Lora staffed
the home office of her husband’s swimming pool business. With three
young boys that’s work enough for anyone.
One day in February of 2004 after Richard pulled a dog out from under a solar
blanket, he had an idea that would prevent these unfortunate occurrences.
An idea is one thing, but putting that idea into a patented practical
saleable product is a tremendous step to take. Lora began with drawings
and hand made examples. The idea progressed to a point at which
a patent search was initiated and finding no other similar product a
patent was filed. Once the idea was patent pending a manufacturer
was sought to make prototypes for testing. As of today, no other floating
solar cover matches Solar Sun Rings design for safety. Countless pets
and many people have died because of entrapment with the one piece
bubble pack covers. The primary design criteria of the Solar Sun Rings
were to prevent entrapment.
Solar Sun Rings were first introduced to the buyers in the swimming
pool industry in December of 2004 at the Las Vegas Pool and Spa Expo.
The first year was difficult and the business was still being run from
Lora and Richard’s home office.
The University of California at Cal-Poly San Louis Obispo agreed to test
the Solar Sun Rings at the National Pool Industry Research Center located
on campus. The results established Solar Sun Rings as the premier solar
pool product available. The University rated each Solar Sun Ring at 21,000
BTUs per day. In layman’s terms each Solar Sun Ring generates enough
heat to raise 2,625 gallons of water 1 degree Fahrenheit each day. This
performance exceeds all other products on the market.
The demand for Solar Sun Rings continued to soar and a formal office
and warehouse was needed to keep pace with growth by the end of
the first year. With only a year in business the obvious first choice was
the Small Business Administration for a loan to allow the business to
expand. Solar Sun Rings was incorporated to Solar Sun Rings, Inc.
After only 19 months in business, Lora has made Solar Sun Rings,
Inc. an international success with a distributor in Australia and sales
worldwide. Despite her company’s success, its rapid growth has devoured
all of her startup capital and then some. Lora was in need of
additional funding to purchase inventory to meet this heavy demand
and grow her business. The additional funds she was seeking would
be coming from the SBA.
I advised them of the necessity of doing a business plan. Not only for
the Funding institution, but more importantly to help them identify
their market, competitors, financial needs, customer demographics,
etc. Both Lora and Richard worked diligently on completing the business
plan, asking questions and receiving guidance during the process.
Lora also had to deal with the aspects of finding both Her portion
of the funds necessary to expand the business and working on obtaining
an outside source of funds through an SBA Program. Lora has faced
this obstacle with commitment and perseverance.
Working with Lora we have submitted a revised business plan and revised
financials to a lending institution. After a few rejections and continued
devotion to her business, Lora received approval of the funds. Throughout
the process Lora has maintained both commitment, a positive attitude
and worked hard on providing all the information necessary.
In addition, by working together with the Inland Empire SBDC on the business
plan needed by the SBA lending program Lora as also created an
effective strategic operating plan. This successful business owner has
learned to run her business “lean and mean”. Trimming wasteful expenditures,
investing surplus funds, and carefully planning and managing the
company’s cash flow enable them to compete effectively in the market.
Presently Lora’s market share of the solar swimming pool products is
only about 1% but it is growing by leaps and bounds. As more people
become aware of the heat output and water saving potential of this
product more utilities will grant rebates to help conserve resources.
Homeowners find Solar Sun Rings the ideal choice for a long comfortable
safe swimming season.
In summary, many obstacles will be put in your path to becoming an
entrepreneur. Overcoming these obstacles will require COMMITMENT on
your part and the results can be very rewarding. The obstacles discussed
in this article are just a few of the many that may be put in your
path to success. COMMITMENT will help you overcome them, maintain
a positive attitude and reap the rewards of owning your own business.
SBDC at the Chamber,
Providing Great Opportunities
for our Members.
Sponsored by:
Solar Sun Rings
42210 Roick Rd. Ste. 10
Temecula, CA 92590
www.solarsunrings.com
Temecula Today | May 2007 pg 7

24 Hour Fitness
Adam Donovan
27468 Ynez Road
Temecula, Ca. 92591
(951) 694-8394
Be Mobile Marketing
Nathan Sharp
29980 Technology Drive #10
Murrieta, Ca. 92563
(877) 862-3662
Golf Etc. Temecula
Stacy Topper
27576 Ynez Road #1
Temecula, Ca. 92591
(951) 695-0149
Office Max
Eric Mark
32909 Hwy 79 South
Temecula, Ca. 92592
(951) 303-0271
SkiHigh Party Zone
Adriana Burchard
26670 Madison Ave.
Murrieta, Ca. 92562
(951) 304-9727
Temecula Valley CVB
Visitors Center –
Old Town Temecula
42031 Main Street
Temecula, Ca. 92590
(888) 363-2852
All Sports Awards &
Promotions, Inc.
Kimberly Deen
29801 Camino Del Sol
Temecula, Ca. 92592
(951) 308-1811
Diggity Dogs
Miguel Lepe
(818) 321-1663
Idyllwild
Mountain Villas
Todd & Fay Dorn
59422 Hop Patch Spring Rd.
Mountain Center, Ca. 92561
(951) 659-6039
Shogun Restaurant
pg 8 Temecula Today | May 2007 www.temecula.org
Nori Mori
41501 Margarita Rd. #101
Temecula, Ca. 92591
(951) 296-9133
St. Nicholas Greek
Orthodox Church
George Kossivas
42030 Avenida Alvarado,
Suite A
Temecula, Ca. 92590
(951) 296-6207
The Bank
of Mexican Food
Craig Puma
28645 Old Town Front Street,
Temecula, Ca. 92590
(951) 676-6160

Destination Marketing
Special Events – Volunteers Needed
The TVCVB participates in a number of local special
events and festivals throughout the year to help
promote the Temecula Valley by identifying where
visitors are attending from (for future marketing opportunities),
encouraging stayovers and return visits
(increase room nights) and suggesting additional
activities during their stay (encourage visitors to
experience more of the area and businesses). The
TVCVB has recently supported and participated in
the Temecula Rod Run, the California Regional Wine
Tasting Event and the Wine & Music Festival. Some
upcoming events will be Xterra Races, the Temecula
Valley Balloon & Wine Festival, the Temecula International
Jazz Festival and the Temecula Valley Film &
Music Festival. In order to effectively participate at
these events, we are always in need of volunteers to
help staff booths and hand out information. If you are
one of those individuals who enjoys meeting interesting
people and sharing your knowledge of our beautiful
region, please give us a call at 888-363-2852 and
find out how you can go to the event for free and help
make a difference in our community.
Meetings and Events
DATE EVENT
Tuesday TVCVB Special Events Task
May 1 Force Meeting
10:00am – TVCVB/TVCC
Conference Room
Wednesday TVCVB Branding/PR Task Force
May 2 Meeting
8:00am – TVCVB/TVCC
Conference Room
Tuesday TVCVB Board Meeting
May 8 8:30am – TVCVB/TVCC
Conference Room
Saturday Xterra Races
& Sunday
May 19 & 20
Vail Lake Resort
Saturday Western Days
& Sunday
May 19 & 20
Old Town Temecula
Convention & Visitors Bureau
Visit Temecula.info
Now Open as a Premier Resource
and Visitors Center
On march 10th, the TVcVB opened its doors to a brand new,
visually enhanced, interactive visitor’s center in Old Town Temecula,
next to the Old Town Temecula community Theater. This
new information center features large graphic displays of the
Temecula Valley’s unique features and amenities and serves
as a place to arrange hotel accommodations, restaurant reservations
and get the latest news on current events and upcoming
special events. check out our exciting new Temecula
Valley logo merchandise and apparel…it’s fresh, hip and cutting
edge! The official ribbon cutting with the Temecula Valley
chamber of commerce was held on Thursday, march 15th and
there were over 60 people in attendance to help “welcome” the
new store. Feel free to stop by and say hello to our charming
visitor center staff, who will greet you with a smile and assist
you with all of your informational needs. Don’t forget to refer
your business associates, employees and relatives to the
center...we’ll make it easy to “find unique things to do,” “learn
about the best places to dine,” “experience the simplicity of
making a room reservation” and “learn the best way to get from
here to there.” The center is open from 9:00am—6:00pm daily
and is located at 42031 main street, suite c. We look forward
to seeing you there!
march statistics
Walk Ins ..........................................................................3,448
Rooom Night Bookings ....................................................81
Phone Calls .....................................................................4,471
Media Inquires ................................................................11
2007 TVCVB Annual meeting
On Thursday, march 15th, the TVcVB held its first stand alone annual meeting where
the focus was Building our Brand and Growing Our community TOGeTHeR. Youth Irish
Dancers started the show with a lively and entertaining performance. Doug leiber
welcomed the group and mayor chuck Washington gave an inspiring speech on our
growing tourism economy and his enthusiasm for the future of the Temecula Valley.
The 2006 year-in-review DVD was presented, showing the progress and marketing
efforts for the year. Doug leiber, General manager for the Temecula creek Inn was
given the TVcVB’s highest honor, the miiyu Yam award for his unmatched leadership
and efforts in taking tourism in the Temecula Valley to the next level. The award was
named in honor of Pechanga Resort & casino and Pechanga Development corporation
for their support in helping to foster tourism development. miiyu Yam means
“Welcome all” in the luiseño language. chairman of the Board, Denis Ferguson and
executive Director, Kimberly adams bestowed the award on Doug for his outstanding
contributions to the tourism industry in the Temecula Valley and to our community.
E-Mail Requests ................................................................251
FAM Tours/Tradeshows .....................................................5
Mail Orders........................................................................2,915
Events & Festivals.............................................................4
Temecula Today | May 2007 pg 9

New Members
A Very Special Welcome and Thank You to our New Members
Medical
Affirm Laser Treatments - Dr. David Schwartz
David Schwartz
29645 Rancho California Rd. Ste 141
Temecula CA 92591
(951)972-6668 (951)694-3627
Vacation Rentals
Idyllwild Mountain Villas
Fay Dorn
59422 Hop Patch Spring Rd.
Mountain Center CA 92561
(951)659-6039 (951)659-0685
Real Estate Appraiser
Advance Real Estate Appraisal
Jessica Christopher
30526 Sierra Madre Dr.
Temecula CA 92591
(951)699-6324 (951)755-1699
Non Profit
Burn Institute - Inland Empire
Denise Calzada
333 Limited Ave.
Lake Elsinore CA 92530
(951)245-3256 (951)246-9751
Catering
Diggity dogs
Mike Lepe
Temecula CA 92591
(818)321-1663
HVAC Maintenence
Gardner Company, Inc.
Dirk Gardner
38372 Innovation Ct. Ste. 105
Murrieta CA 92563
(951)696-4495 (951)694-3811
Business Broker
Chase Group
Greg DiCristina
24910 Las Brisas Rd. #106
Murrieta CA 92562
(951)541-0414
Water Purification &
Filtration Equipment
H2O Plus More
Alvin Isaacs
27620 Commerce Center Dr. Ste. 101
Temecula CA 92589
(951)699-7236
Auto Service
Quality 1 Auto Service Inc.
Scott Travers
27512 Enterprise Circle West
Temecula CA 92590
(951)296-1222 (951)693-5469
Restaurants
Smoky Mountain BBQ, Inc.
Todd Thompson
(951)201-0071
Mortgage - Real Estate
Windsor Capital Mortgage Corporation
Daniel Nickerson
27515 Jefferson Ave.
Temecula CA 92590
(951)288-8622 (951)653-5630
pg 10 Temecula Today | May 2007
Security Services
Temecula Valley Public Safety
Ryan Pettus
31805 Hwy 79 South #745
Temecula CA 92592
(951)303-9787 (951)755-8812
Mortgage Broker
Ekard Investments Inc.
Aldrin Smith
32672 Juniper Berry Dr.
Winchester CA 92596
(866)214-7373 (866)214-7373
Kitchen Accessories
Kitchen Fantasy
Ernie Rodriquez
27576 Ynez Rd. H-9
Temecula CA 92591
(951)693-4264 (951)693-4265
Retirement Planning
Asset Preservation Specialist Inc.
Clark Pace
27315 Jefferson Ave. Suite J-144
Temecula CA 92590
(951)551-7000 (951)296-0487
Photography
TSS Photography
Carlos Muro
31805 Hwy 79 South #639
Temecula CA 92592
(951)719-0196
Alcohol & Drug Recovery
Temecula Valley Treatment Center
Sheree Whittman
40700 California Oaks Rd. #202
Murrieta CA 92562
(951)894-5072 (951)894-7324
Rental - Furniture & Appliances
Colortyme
Cindy Meister
27315 Jefferson Ave. Ste. F
Temecula CA 92592
(801)941-0907 (951)695-8595
Marketing
Ideation
Regina Marston
Murrieta CA 92562
(951)304-9658 (951)304-9659
Restaurants
Oishi Japanese & Sushi
Erica Choe
27507B Ynez Rd.
Temecula CA 92591
(951)699-9689
Real Estate
Tarbell Realtors - Michelle Haywood
Michelle Marie Haywood
33449 Hwy 79 South
Temecula CA 92592
(951)283-5819
Dentists
Old Town Dental Group
Lynda Ofstad
28459 Old Town Front St. #215
Temecula CA 92590
(951)694-0181 (951)694-0183
Health & Fitness
24 Hour Fitness
Adam Donovan
27468 Ynez Rd.
Temecula CA 92591
(951)694-8394 (951)699-7693
Restaurants
Buffalo Wild Wings
Sheetal Sitaram
40484 Murrieta Hot Springs Rd
Murrieta CA 92563
(760)458-1562
Real Estate
Keller Williams - Joseph Austin
Joseph Austin
30321 Colina Verde
Temecula CA 92592
(951)541-7006 (951)346-3181
Real Estate Broker - Commercial
Tiger Eye, LLC
Craig Keller
41815 Avenida De Anita
Temecula CA 92592
(951)526-7338 (951)308-9226
Retail/Office Supplies
Office Max
Eric Mark
32909 Hwy 79S
Temecula CA 92592
(951)303-0271 (951)303-3632
Brochure Distribution
Certified Folder Display Service, Inc.
Patrick Fearn
1120 Joshua Way
Vista CA 92081
(760)727-5100 (760)727-1583
Organizations
Temecula Citizen Corps
Janet Beauchamp
40820 Winchester Rd. #1870
Temecula CA 92591
(951)375-3498 (951)375-3499
Restaurants
Campinis
Vince Ducoulombier
28860 Old Town Front St. Suite A-1
Temecula CA 92590
(951)676-9787 (951)676-3828
Engineers - geotechnical
Professional Engineers Consulting, Inc.
Saeed Shahidi
27636 Ynez Rd. #L7
Temecula CA 92591
(951)698-4598 (949)588-8386
Advertising/Marketing
Smart Card
Mike Mamian
43460 Ridge Park Dr. #200
Temecula CA 92590
(951)541-9536 (951)541-9536
Restaurant/Catering
The Bank of Mexican Food
Christy Puma
28645 Old Town Front Street
Temecula CA 92590
(951)676-6160 (951)506-6674
Personal Fitness Trainer
Trainer To You
Teri McQuaid
Temecula, CA. 92591
(951) 694-2635
Renewing Members
Thank you to our renewing members. We encourage doing
business with Chamber members… They care!
A & R Superior Pool Service
A Balloon Adventure & Wine Tour-Magical Adventures
Adkins Consulting
ALKO Blind Cleaning
Allie's Party Equipment Rentals, Inc.
Animal Friends Of The Valleys-LEAF
Baskin Robbins / TOGOS
Bear Creek Golf Club
Berck's 'Family' Plumbing, Heating & Air Inc.
Bryant-Reese & Associates Insurance & Financial
Cinema Entertainment Alliance
Citizen's Scholarship Foundation of Temecula Valley
Clear
Copies + More
Cregar Printing
D.A. Bad Check Restitution Program
Daphne's Greek Cafe
DCH Auto Group Temecula
Econ.Dev.Corp. of Southwest California
Equity Management
Fairy Godmother Guild
Flooring America by Floorwork Design Inc.
For Golfers Only
Granny's Attic
Image Source
Indian Oaks Trailer Ranch
Industrial / Immediate Family Medical Care
Interior Accents
Jan-Pro of Riverside County
JMO, Inc.
Krazan & Associates, Inc.
Kuebler, Prudhomme & Co. CPA's
Lamar Advertising
Le Tip of Temecula
Let's Get Personal
LoBue Laser & Eye Medical Centers, Inc.
Massage Envy
Maurice Car'rie Winery
McLaughlin Eng. & Mining, Inc.
Melody's Ad Works, Inc
Merit Property Management, Inc.
Miller-Jones Mortuary & Crematory - Sun City
Mira Loma Apartments
Money Matters
MortgageIT
Nottingham & Doherty, LLP
Old Town Liquor
OUCH Medical Center
Portofino Apartments
Primo Stones Marble & Granite
Prudential California Realty-Maren Leach
Prudential California Realty-Monte Byrd
Quaid Temecula Harley-Davidson
Ramona VNA & Hospice
Rancho Ford Lincoln Mercury
Rauschenbach, Leila
Re/Max Experience
Re/Max Experience-La Vonna Lacy
Redhawk Vision Center
Rightway Portable Toilets,Temp Power
Rip Tide Systems
Rosa's Cantina Restaurant
Schafer Construction Group, Inc
Silverhawk Industrial LP
Soroptimist International of Tri-Valley
Southern California Gas Company
Southwest Healthcare System
Stuart Cellars Vineyard & Winery
Swenson Advisors
Temecula Valley Fitness
Temecula Valley Golf School
Temecula Valley News
Temecula Valley Players
Temecula Valley Rose Society
Temecula Winnelson Co
The Barley House
The Bookkeeper
The Corporate Valet
The Country Review Magazine
The Greenery Indoor Plants
Tour of Temecula Map Guide
United Mortgage Solution
Valley Printing Service
Vintage View Apartments
Voit Management
Volt Services Group
Wachovia Securities
Washington Mutual Bank
Wells Fargo Bank
West Coast Flooring Center
Western Center for Archaeology & Paleontology
Wholesale Mortgage Source
Wilson Creek Winery

&
MAy 2007
5
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1
2 3 4
MARK YOUR
CALENDAR
10:00am
Chamber. golf Classic
(Temecula Creek Inn)
Meetings are held at the
Temecula Valley Chamber of
12:00pm – Power
networking Workshop
Chamber members
only (Chamber)
Commerce, 26790 Ynez Court,
unless otherwise noted. For
11 12
10
4:30pm –
5 minute networking
Register online
www.5minuteNetworking.com
(Wiens Family Cellars)
1:00 – 5:00pm
sCore Counseling.*
9
6 7 8
more information, call (951)
676-5090, or check out our
website: www.temecula.org.
2006 Gala Award Winners
8:00am – membership
Committee meeting.
(Chamber)
12:00pm – Business
success Forum
Topic: Advertising
(Chamber)
Citizen of the Year
Bruce Cripe, RKR Media Associates
Lifetime Achievement 2006
Ruth Chesher Baker
17 18 19
15 16
8:00am –
Business Development
resource Committee meeting
(Chamber)
5:30pm –
Business Chamber mixer.
(Cutting Edge Staffing)
SBDC now at the
Chamber**
13 14
2006 Platinum Business of the Year
Pechanga Resort & Casino
2006 Gold Business of the Year:
Bank of America
12:00pm – southwest
California Legislative
Council
(Murrieta Library)
2006 Bronze Business of the Year
Law offices of Rosenstein &
Hitzeman, AAPLC
Call TVCC for information
2006 Sterling Business of the Year
Delytes Inc
25 26
24
7:30am – Chamber
Board meeting
(Chamber)
1:00 – 5:00pm
sCore Counseling*
23
22
20 21
2006 Service Charitable Organization
of the Year
Boys & Girls Club of Southwest
Riverside County
2006 Chairman’s Choice Award
Janese Reyes, Community Little
Book, Inc.
7:30am – networking
Breakfast
(BJ’s Restaurant,
26500 Ynez Road)
11:30a – 1:00pm
networking Luncheon
(Kelsey’s)
rsVP only
2006 Ambassadors of the Year
Adam Ruiz, A R Home Loans Direct, Inc.
Rosalyne Hall, Hall’s Plant Nursery
27 28 29 30 31
**sBDC now at the Chamber
Free Expert Business Consultations. To
schedule an appointment call
(951) 781-2345
* sCore Counseling To schedule
a free consultation call (951) 676-5090

26790 Ynez court • Temecula, ca 92592
Change Service Requested
PRESORTED STANDARD
U.S. POSTAGE
PAID
TEMECULA, CA 92591
PERMIT NO. 28