Jumping the S-Curve
Jumping the S-Curve
Jumping the S-Curve
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<strong>Jumping</strong> <strong>the</strong> S-<strong>Curve</strong> | How to beat <strong>the</strong> growth cycle, get on top, and stay <strong>the</strong>re<br />
In business, winning once is not enough. Even if you<br />
score big, you can’t rest on your laurels. You have to<br />
rack up repeated victories in <strong>the</strong> market, one after <strong>the</strong><br />
o<strong>the</strong>r. O<strong>the</strong>rwise, you become a has-been, just ano<strong>the</strong>r<br />
business that sparkled brightly before flaming out. This<br />
has been <strong>the</strong> fate of many once-successful companies<br />
that got to <strong>the</strong> top but couldn’t stay <strong>the</strong>re.<br />
Yet, some organizations do thrive at <strong>the</strong> top for decades<br />
and even longer. They launch one successful business<br />
after ano<strong>the</strong>r, and routinely outperform <strong>the</strong>ir rivals<br />
through both good times and bad. What’s <strong>the</strong>ir secret?<br />
2 | Accenture Institute for High Performance