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aLUMnI In THe neWs<br />

HOW DID SCI pREpARE YOU FOR THE<br />

“REAl WORlD”?<br />

“Well, there is actually a lot of difference between school and the ‘real world’. Among<br />

us, we sometimes discuss whether our education at SCI was worth it, and I would<br />

say that it was. In terms of understanding the industry, structured ways of thinking<br />

about PR campaigns etc—they are all applicable at work. It’s not just about the<br />

fundamentals, which can be easily picked up. What’s important is the strategic<br />

thinking—for example, how we help companies manage crises. I think this is what<br />

the PR world needs right now.”<br />

– Wong Voal Voal, Class of ‘97, Regional Director, Hill and Knowlton<br />

SHOUT-OUT: “Make the best of your time in school, set long-<br />

term goals for yourself in the real world and try not to lose track<br />

of it in the flurry of temptations.”<br />

– Edwin Koo, Class of ‘03<br />

30 coNNExSCIoNS<br />

“Not to sit in a corner and let others take the lead. To stand up and take a stake<br />

in your environment, even if you may make a fool of yourself… all these from the<br />

arguments we had in tutorials, involvement in Extra-Curricular Activities and the<br />

overall school culture in SCI.”<br />

– Dilong Goh, Class of ‘01, Business Owner, Goh IGS & Automation Pte Ltd<br />

SHOUT-OUT: “Enjoy learning. Make sure you get the best<br />

out of what the school has to offer… and if you feel you’re<br />

not getting enough, ask for more! “<br />

– Jean Loo, Class of ‘07<br />

SHOUT-OUT: “I’m part of a jazz trio named Jazzical Belles. We<br />

met at Convocation ‘05! SCI is like the proverbial box of chocolates;<br />

you never know who you’ll meet and where it will bring you!”<br />

– Claire Lum, Class of ‘06<br />

“I was thrown into the deep end of news photography when I left school and joined<br />

Streats in May 2003. The journalistic lessons from school reminded me that being a news<br />

photographer was no different from a news reporter—being curious about everything<br />

was the key to understanding your story and telling it properly, whether in words or in<br />

pictures. The ethics I learnt were also useful once I found ways to apply them. But, really,<br />

nothing beats the university of hard knocks in the ‘real world’.”<br />

– Edwin Koo, Class of ‘03, News Photographer, The Straits Times

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