Shotoku Broadcast Systems Brings Extra Value to QVC UK

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QVC UK – User Report Shotoku TG-18 Studio Pedestal with Robotic/Manual Pan & Tilt Head Ti-12 Height Drive Shotoku’s intuitive control system integrated well with the existing system to seamlessly control both the old and the new camera heads. One manual camera remains in each studio. Shotoku TR-16T Touch Screen Display The vision control operator, who was already responsible for racking the cameras, controls the rest remotely. The Shotoku control system provides this remote control interface, and also gives automated assistance to the operator by recalling saved shots on demand. They are all working with our more streamlined and efficient approach to production. The control system is very configurable, which is ideal for us as we value simple ergonomic user interfaces for our multi-skilled staff. Unlike many robotic camera implementations, we use them extensively under joystick control not just for recalling stored shots. Shotoku were able to add customisation to suit the needs of QVC's live requirements, and worked very well with us to make our implementation of their product “Just Right”. Shotoku TR-16T Control Panel Shotoku Broadcast Systems +44 1784 224 650 www.shotoku.tv
QVC UK – User Report The level of control we have over third party products such as lenses and pedestals is excellent. QVC typically uses Studio lenses at full zoom, and the hardest challenge is making this work at the level of detail we require. Shotoku ensured that the selected lenses worked at their best for robotics operation. QVC’s productions require a great deal of closeups and Shotoku’s ability to adjust the sensitivity so finely that you can trace the outline of a ring with a box lens on a super tight close up was a pivotal factor. The use of redundant control networking (Shotoku’s Resilient Network Interface) has protected us against any network failures. Benefits Delivered By The System The savings of automation are obvious, but some other advantages are subtler; for example some 'quieter' shows would not normally be given a full complement of cameras and operators, but now can. With robotics, all cameras are available, allowing directors to include creative decisions or ideas that weren't justifiable before. This project and the advances in technology offered by Shotoku have allowed us to make the move to a fully robotics based operation. We retain the ability to use a manned camera where the particular type of show requires it. This change to a more robotics based production technique has significantly reduced production costs for the channel while allowing previously hidden talents in some of our operational staff to come to the fore. After Sales Support Shotoku's support team have been extremely professional and helpful throughout the project. They have provided us with excellent support, listened to our feedback, and have often gone the extra mile to make it all work to our very demanding specifications. Probably the biggest acclamation is that we've recommended Shotoku as the robotics provider for QVC Italy – which launches in Autumn 2010 David Tidd, a Broadcast Systems Engineer has been with QVCUK for 16 years specialising in studios and production control rooms. David led the project throughout. Simone Borkar. QVC Broadcast Engineering Operations Manager, has been with QVC since 2006. He and his team provide 24/7 support for all Broadcast systems through a team of seven shift based Broadcast Engineers and three Media Network Engineers. Shotoku Contact: James Eddershaw, Sales Director. +44 1784 224 650 info@shotoku.co.uk Shotoku Broadcast Systems +44 1784 224 650 www.shotoku.tv
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Shotoku Broadcast Systems Brings Extra Value to QVC UK

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