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ILLEXAO™ BR - AAK

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Always at the cutting edge<br />

of development within the<br />

Chocolate & Confectionery<br />

industry<br />

How do you make sure <strong>AAK</strong> is always at<br />

the forefront?<br />

We work with a refined New Product<br />

Development process, in which we at an<br />

early stage are live to up-coming trends.<br />

Our sales and technical service managers<br />

are involved in this process, to make sure<br />

that we have the best possible contact to<br />

the market.<br />

Once a product development project is<br />

underway, the resources who are closest<br />

to the market place are also involved in<br />

all the different stages of development.<br />

The most important phase, however, is<br />

the introduction of new solutions to our<br />

customers. As time to market and utilisation<br />

of mutual resources in the supply<br />

chain is of increasing importance, we focus<br />

on involving customers and suppliers<br />

early in the product development process<br />

– if possible as soon as we consider that<br />

we have a firm business case, that will<br />

bring value to the supply chain. This is<br />

the only way we can make sure that we<br />

bring solutions to the market to keep<br />

us and our customers at the forefront of<br />

development.<br />

Karsten Nielsen<br />

Technical Director<br />

Chocolate &<br />

Confectionery Fats<br />

15<br />

www.aak.com

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