ILLEXAO™ BR - AAK
ILLEXAO™ BR - AAK
ILLEXAO™ BR - AAK
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Always at the cutting edge<br />
of development within the<br />
Chocolate & Confectionery<br />
industry<br />
How do you make sure <strong>AAK</strong> is always at<br />
the forefront?<br />
We work with a refined New Product<br />
Development process, in which we at an<br />
early stage are live to up-coming trends.<br />
Our sales and technical service managers<br />
are involved in this process, to make sure<br />
that we have the best possible contact to<br />
the market.<br />
Once a product development project is<br />
underway, the resources who are closest<br />
to the market place are also involved in<br />
all the different stages of development.<br />
The most important phase, however, is<br />
the introduction of new solutions to our<br />
customers. As time to market and utilisation<br />
of mutual resources in the supply<br />
chain is of increasing importance, we focus<br />
on involving customers and suppliers<br />
early in the product development process<br />
– if possible as soon as we consider that<br />
we have a firm business case, that will<br />
bring value to the supply chain. This is<br />
the only way we can make sure that we<br />
bring solutions to the market to keep<br />
us and our customers at the forefront of<br />
development.<br />
Karsten Nielsen<br />
Technical Director<br />
Chocolate &<br />
Confectionery Fats<br />
15<br />
www.aak.com