Best Practice Guide Marketing on Facebook
Best Practice Guide Marketing on Facebook
Best Practice Guide Marketing on Facebook
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<str<strong>on</strong>g>Best</str<strong>on</strong>g> <str<strong>on</strong>g>Practice</str<strong>on</strong>g> <str<strong>on</strong>g>Guide</str<strong>on</strong>g><br />
The <strong>Facebook</strong> ecosystem<br />
Build<br />
The first step is building your presence with a <strong>Facebook</strong><br />
Page. Pages allow you to create an identity for your business in<br />
the social graph - the map of the c<strong>on</strong>necti<strong>on</strong>s am<strong>on</strong>g<br />
people and the things they care about. If you<br />
have physical store locati<strong>on</strong>s, link your Page<br />
with a Place.<br />
You can use Social Plugins, the<br />
Graph API and Apps <strong>on</strong> <strong>Facebook</strong><br />
to create social experiences involving<br />
your products and <strong>on</strong>line properties<br />
that are engaging and pers<strong>on</strong>alized.<br />
Engage<br />
Creating these <strong>Facebook</strong> touch points<br />
allows you to start building your fan base<br />
and engaging with your customers.<br />
<strong>Facebook</strong> Like Ads are the quickest way to<br />
acquire fans. Publishing and engaging in c<strong>on</strong>versati<strong>on</strong>s<br />
with your fans will allow you to deepen relati<strong>on</strong>ships and gain<br />
valuable insights.<br />
INSIGHTS<br />
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AMPLIFY<br />
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BUILD<br />
Amplify<br />
Every time some<strong>on</strong>e interacts with your business, that acti<strong>on</strong><br />
gets published into the News Feed, creating word of mouth.<br />
ENGAGE<br />
These organic stories are extremely effective at getting<br />
INSIGHTS<br />
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others to engage and take acti<strong>on</strong>, and can be<br />
shared with a much larger number of potential<br />
and current customers by using<br />
<strong>Facebook</strong> Ads and Sp<strong>on</strong>sored<br />
Stories. <strong>Facebook</strong> Ads include the names<br />
of friends who have already c<strong>on</strong>nected to<br />
your business. Sp<strong>on</strong>sored Stories enable<br />
you to increase the distributi<strong>on</strong> of News<br />
Feed stories about your business.<br />
Together, these tools give you the<br />
effectiveness of earned media, at the<br />
scale and predictability of paid media. Every<br />
campaign you run has a lasting impact via the<br />
relati<strong>on</strong>ships you build al<strong>on</strong>g the way. This is the new<br />
word of mouth and research has shown it’s twice as effective<br />
at driving results.<br />
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