Best Practice Guide Marketing on Facebook
Best Practice Guide Marketing on Facebook
Best Practice Guide Marketing on Facebook
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<str<strong>on</strong>g>Best</str<strong>on</strong>g> <str<strong>on</strong>g>Practice</str<strong>on</strong>g> <str<strong>on</strong>g>Guide</str<strong>on</strong>g> > <strong>Facebook</strong> by Objective<br />
Foster product development<br />
and innovati<strong>on</strong><br />
<strong>Facebook</strong> allows you to learn about your target audience and to understand their interests and<br />
generate awareness<br />
friends. For this reas<strong>on</strong>, <strong>Facebook</strong> can be used to generate new product ideas and innovati<strong>on</strong>s. Our<br />
platform tools allow you to build entirely new social product experiences like an <strong>on</strong>line store that<br />
displays <strong>on</strong>ly your friends’ favorite products, or a car in which you can access your News Feed. You<br />
Pages<br />
Events<br />
Social Plugins Graph API<br />
Apps <strong>on</strong> <strong>Facebook</strong><br />
can also enlist your <strong>Facebook</strong> community to help crowd-source your next product idea.<br />
Sp<strong>on</strong>sored Stories<br />
product development & innovati<strong>on</strong><br />
Introductory tools Advanced tools<br />
Pages <strong>Facebook</strong> Ads Sp<strong>on</strong>sored Stories<br />
Questi<strong>on</strong>s<br />
Events<br />
Graph API<br />
Apps <strong>on</strong> <strong>Facebook</strong><br />
Social Plugins<br />
drive preference and differentiati<strong>on</strong><br />
5 steps to foster product development and innovati<strong>on</strong><br />
1<br />
Run a creative<br />
2<br />
Drive awareness of and<br />
Pages<br />
<strong>Facebook</strong> Ads<br />
campaign to solicit<br />
Questi<strong>on</strong>s<br />
participati<strong>on</strong> in the<br />
input for your<br />
campaign by promoting<br />
new product<br />
it across your marketing<br />
channels<br />
increase traffic and sales<br />
a. Run a c<strong>on</strong>test or event to<br />
gather input <strong>on</strong> <strong>Facebook</strong><br />
by building an applicati<strong>on</strong><br />
to gather submissi<strong>on</strong>s<br />
b. Have the community vote<br />
and provide incentives for<br />
participati<strong>on</strong><br />
<strong>Facebook</strong> Ads Places Deals<br />
a. Run a <strong>Facebook</strong> Ads<br />
campaign that includes<br />
Sp<strong>on</strong>sored Pages Stories for<br />
App Used<br />
b. Promote the campaign<br />
in your other marketing<br />
channels such as TV, email,<br />
print or <strong>on</strong> your website<br />
3 Identify and refine your<br />
target audience with<br />
Campaign Reporting<br />
and Page Insights<br />
a. Optimize your <strong>Facebook</strong><br />
campaigns by testing<br />
which audiences are more<br />
resp<strong>on</strong>sive to different<br />
creative<br />
<strong>Facebook</strong> Ads Sp<strong>on</strong>sored Stories<br />
Places Events<br />
build loyalty and deepen relati<strong>on</strong>ships<br />
Pages<br />
Sp<strong>on</strong>sored Stories<br />
amplify recommendati<strong>on</strong> and word of mouth<br />
<strong>Facebook</strong> Ads<br />
Social Plugins<br />
Questi<strong>on</strong>s<br />
Apps <strong>on</strong> <strong>Facebook</strong><br />
b. Use this informati<strong>on</strong> to<br />
direct future marketing<br />
efforts<br />
Graph API<br />
Graph API<br />
Social Plugins Apps <strong>on</strong> <strong>Facebook</strong><br />
4 Build a social product<br />
experience by using<br />
the Graph API and<br />
Social Plugins<br />
a. Enable people to like<br />
individual products and<br />
c<strong>on</strong>tent across the web<br />
with the Graph API<br />
Premium<br />
Sampling Ads<br />
b. Use Social Plugins<br />
like the Activity Feed,<br />
Recommendati<strong>on</strong>s,<br />
Comments and Live Stream<br />
to make experiences off of<br />
<strong>Facebook</strong> social<br />
5 Be present and active<br />
<strong>on</strong> your <strong>Facebook</strong> Page<br />
throughout the product<br />
development cycle<br />
a. Use publishing and<br />
<strong>Facebook</strong> Questi<strong>on</strong>s to<br />
get feedback, iterate and<br />
generate future product<br />
Deals<br />
and marketing ideas<br />
Apps <strong>on</strong> <strong>Facebook</strong><br />
By combining OnStar’s virtual<br />
advisor in-car telematics<br />
service with <strong>Facebook</strong>’s<br />
Graph’s API at the end of 2010,<br />
General Motors was the first<br />
car manufacturer to offer<br />
drivers the opportunity to<br />
post and listen to audio status<br />
updates from the car through<br />
a simple push of a butt<strong>on</strong>.<br />
Chevrolet promoted the<br />
innovative service in its “<str<strong>on</strong>g>Best</str<strong>on</strong>g><br />
First Date” 2011 Super Bowl<br />
televisi<strong>on</strong> commercial. OnStar<br />
is rolling out the product by<br />
inviting customers to sign up<br />
for the public beta test of the<br />
service <strong>on</strong> its <strong>Facebook</strong> Page.<br />
RBS Insurance enlisted its<br />
<strong>Facebook</strong> community to<br />
determine the features that<br />
should be included in a new<br />
iPh<strong>on</strong>e app for its Direct Line<br />
insurance product. It drove<br />
people to a custom applicati<strong>on</strong><br />
<strong>on</strong> its <strong>Facebook</strong> Page, where it<br />
could present new c<strong>on</strong>cepts to<br />
existing and new customers.<br />
The result was over 600 unique<br />
comments <strong>on</strong> app features<br />
and product names.<br />
7
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