Click here to download the Online Media Pack - Farmers Guardian

An introduction to the agricultural portfolio
Our portfolio brings together two of the
leading brands in the agricultural sector,
Farmers Guardian and Dairy Farmer, as well as
farmersguardian.com and offers a cost effective
way of communicating with key decision-makers
and purchasers in this market.
More
opportunities to
showcase your
brands, products
and services
Farmers Guardian
tackles all issues facing
agriculture on a weekly
basis through its indepth
news reporting
and technical coverage,
boosted with its
programme of special
features and initiatives.
Dairy Farmer, with its in-depth coverage of all aspects
of milk production, provides essential monthly reading
for all British dairy farmers.
In addition, farmersguardian.com
delivers an array of promotional
platforms from banners and
skyscrapers to sponsored videos
and webinars. After a major
redesign and with rapidly
growing traffic, it offers even
more opportunities to showcase
your brands, products and
services. And with low-cost
entry points, the web offers
those with tighter budgets
an effective way to reach the
farming community.
As a group, we continue to forge close connections
with the industry and central to this is our
involvement with major industry events. In 2011
we were the official media partner for Lamma. With
each of these media partnerships comes a range of
promotional opportunities, providing you with many
exciting new ways to reach your market.
Our portfolio of print and
online will help you reach
both existing and potential
customers who are making
key buying decisions every
day. Farmers Guardian, Dairy
Farmer and farmersguardian.
com will drive and deliver the
response you need.
Farmers Guardian –
an Award Winning Publication
Farmers Guardian received many journalism
awards in 2011, reinforcing its position as a leading
media brand providing high quality, business critical
information and a brand which champions the
farming industry.
Farmers Guardian won the Editorial Campaign of the
Year award at the Periodical Publishers Association
Awards for our “Backing Britain’s Professional
Farmers” campaign. This builds on our reputation as a
campaigning brand following our previous win in this
category in 2008.
Our business editor, Howard Walsh, received an
outstanding contribution award from the Guild of
Agricultural Journalists, while editor Emma Penny
won Editor of the Year at the coveted British Society
of Magazine Editors’ Awards where judges described
Farmers Guardian as ‘excellent’ for its complex
understanding and passion for its reader, ability to
speak to a broad audience while also recruiting new,
younger readers and its news agenda, which had a
life-improving benefit to the reader.
The BSME Awards also saw our multi-media
competition Tractor Factor, which championed farming
talent, highly commended in the Innovation/Brand-
Building Initiative of the Year category, which was
won by Cosmopolitan.
Our website was highly commended
in the Business Website of the Year
category at the Association of Online
Publishers’ Awards, while we were also
shortlisted for Digital Product of the
Year in the PPA Awards, and for Cross-
Media Project of the Year at the
AOP Awards.
For more information email: display@farmersguardian.com
FARMERS GUARDIAN
farmers
guardian
.com
3

An introduction to Farmers Guardian
FARMERS GUARDIAN
4
Farmers Guardian – written for farmers, about farming
farmers
guardian
.com
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
Whether it is the latest news on everything that
matters in the industry, or in-depth farm features,
farmers across Britain turn to Farmers Guardian
every Friday.
Our authoritative coverage means farmers who want
to know what’s going on read Farmers Guardian
and use our website farmersguardian.com. Our
award-winning journalists are the first to break news,
whether it is potential changes in legislation, on-farm
issues, disease outbreaks, or the latest business news
and price movements.
Farmers Guardian’s
technical coverage –
whether arable, livestock
or machinery – covers the
key issues our readers
need to know, week-in,
week-out. Our features
list reflects critical timings
in every farming sector,
allowing us to focus on
delivering highly topical
advice and information.
We cater for everyone
in the farming family,
Enterprise profile of
Farmers Guardian readers*
31,664
13,915
9,816
Sheep Beef Arable Dairy
*Independent readership research, November 2010 (Base 1082)
7,600
providing dedicated coverage
for the next generation of
farmers, whether they are
Young Farmers or studying.
And if there’s anything
farmers want to buy or
sell, our market-leading
classified section covers
everything anyone in the
countryside could possibly
want to buy.
Farmers Guardian is
committed to working
for a positive future for Britain’s farmers,
highlighted by our successful Backing Britain’s
Professional Farmers campaign in 2010.
It’s a paper for farmers, about farming,
and that’s backed by the results of recent
research. Interviews of 1,082 farmers
showed that Farmers Guardian led when
it came to being the most informative,
most entertaining and most relevant read.
The annual spend of Farmers
Guardian readers on key inputs*
719
326
For more information email: display@farmersguardian.com
692
307
482
183
Spend in millions (£) by
Farmers Guardian readers
per annum
Spend in millions (£) by
Farmers Guardian readers not
reading any other national weekly
282
100
228
108
173
Machinery Feed Fertiliser Crop Vet and Seed
Protection Meds
62
1,200
1,000
800
600
400
200
0

Farmers Guardian online
160,000
140,000
120,000
100,000
80,000
60,000
40,000
700,000
650,000
600,000
550,000
500,000
450,000
400,000
350,000
Online activities are now an integral part of many
agricultural businesses with more than 240
companies and thousands of private advertisers
choosing farmersguardian.com as a route
to market.
Farmersguardian.com offers a vast array of
opportunities to target the agricultural sector
regardless of budget. With an ever-growing audience
of more than 130,000 unique users visiting the site
every month, viewing over half a million pages,
online activities should be part of your media mix.
Whether it is lead generation, brand awareness,
targeted messaging, data capture, or interaction with
the online audience, Farmers Guardian offers a range
of activities to build your online presence.
Farmers Guardian unique users
by month*
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct
2009 2010 2011
Farmers Guardian Impressions
by month*
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct
2009 2010 2011
*Omniture reporting
farmersguardian.com
For more information email: display@farmersguardian.com
15

Online advertising positions
Page peels
An imposing means to promote online.
These have proven to return particularly
high click-through rates and offer virtually
half the screen area to deliver your
message. Its animated page curl in the
top right corner of the screen acts as a
trigger and enticement to the message
behind.
MPU
The Message Plus Unit also known as
MPU, commands the most prominent
advertising position immediately to
the right of editorial. Measuring 300 x
250 pixels, the MPUs offer the largest
advertising position available on the
site. The MPU can also be used to
house video/flash content.
Leaderboard
Positioned at the very top of the
site, the leaderboard offers excellent
impact and visibility. The leaderboard
is another very large advertising
space which measures 728 x 90
pixels and has solus status. The
leaderboard replaces the banner
position from the old site and offers
125% more space to carry your
message.
Skyscrapers
Skyscrapers are superb traffic
drivers, valuable tools to raise
company or brand awareness
and useful lead generators.
Enhancement can be achieved
through the use of animation.
Half skyscraper positions (120 x
300 pixels) can also be carried in
our weekly and targeted email
newsletters.
Tiles
Tiles can be used to deliver
a high profile position to the
right hand side of the site.
Generally used as teasers to link
to further information and are
best positioned within relevant
sections of the site. Tiles do not
support animation.
Leaderboard
farmersguardian.com
Tiles
24 | MACHINERY REPORT | 25
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It’s the fact that we’re also the world’s only manufacturer who custom-build a tractor to your exact requirements; so that every Valtra tractor is unique. Plus with the freedom
to choose and pay for only the options that help you save time and fuel, your Valtra tractor is more economical and greater value for money in the long run. All this wrapped
up in the quality assurance you get from the Valtra brand.
With the flexibility to offer only the features you want, Valtra is made for you.
VALTRA is a worldwide brand of AGCO valtra.co.uk
myvaltra.com blog.agcocorp.com
facebook.com/AGCOcorp twitter.com/AGCOcorp
MPU
Skyscraper
T H I S S E A S O N G E T T H E VA LT R A E X P E R I E N C E . . .
16 For more information email: display@farmersguardian.com
... AND PUT VALTRA
TO THE TEST
Get hands on with your own test drive
and experience the difference for yourself.
Find out more at www.valtra.co.uk or ask
your local dealer for details.
Valtra, it’s made for you.
Page
peel
FRIDAY JANUARY 21 2011
WWW.FARMERSGUARDIAN.COM

Other online opportunities
Email
Get your message delivered direct to farmers’ inboxes
with Farmers Guardian's weekly news email. The
newsletter circulation is already over 39,000 and
growing. A mix of half skyscraper promotional slots
and text promotions within the core newsletter are
increasingly popular routes to reach the farming
market. Targeted mailings to specific sectors of the
agricultural and equestrian community are also
available. See farmersguardian.com/email for
example newsletter.
Mobile website
The mobile phone has long been one of the
farmers’ most favoured tools for business. And now,
Farmers Guardian has created a website specifically
designed for viewing on the wide range of mobile
devices and smart phones. With content pertinent to
those on the move, the site also offers companies
the ideal targeted opportunity to promote their own
mobile applications and services. To view the mobile
site go to www.farmersguardian.com on your
smart phone.
Digital editions
Farmers Guardian has taken its digital editions a stage
further with enhanced rich media offerings in both the
editorial and the advertising pages. Advertisers can
now enhance their traditional ad pages with picture
galleries to demonstrate a product range, or embed
videos to enhance a marketing message. Digital
editions include Dairy Farmer, Machinery in Motion
and the most recent edition The Adventurer. See
farmersguardian.com/theadventurer
farmersguardian.com
For more information email: display@farmersguardian.com
17

Other online opportunities (cont)
Directory listing
The internet is now the first port of call for many
individuals seeking out suppliers, services and product
information, so ensure your company is listed in our
products and services directory. A full years listing
costs just £295 and ensures you don’t miss out on the
130,000 plus people visiting farmersguardian.com
every month. See farmersguardian.com/directories
for directory listings.
Online surveys and competitions
The internet provides an excellent opportunity for
data capture and gathering market intelligence.
Farmersguardian.com can combine online
promotional activities and email campaigns to
drive traffic to online competitions and surveys to
tap into the growing online agricultural audience.
Farmersguardian.com is happy to create and
manage these on your behalf if required.
See farmersguardian.com/competitions for
latest examples.
farmersguardian.com
Online events and debates
Farmers Guardian has been leading the way in
bringing the farming audience together to discuss,
debate and inform about the key issues in agriculture,
from badgers and TB through to the global factors
influencing the grain price. The internet has introduced
a whole new way to introduce such topics, without
the farmers having to leave the farm.
Farmers Guardian has experience in a wide range of
options, from simple one hour text debates, through
to truly multimedia events and live
streaming broadcasts.
The events can incorporate many aspects of online
activity, including data capture, video activity,
powerpoint presentations, live Q&A sessions, online
polls and surveys.
Our online events benefit from both hard copy and
online promotion and feature sponsors’ branding
prominently on all pre- and post-event activities.
18 For more information email: display@farmersguardian.com

Online technical specifications
Site standards
farmersguardian.com
Page peel MPU Leaderboard Skyscraper Tile Email
newsletter
Image Size 800 x 600 300 x 250 728 x 90 120 x
(300 or 600)
Maximum
file size
All adverts must include a 1 pixel black border
Animation or image rotation should be slow and
steady with higher speed animations. We reserve the
right to request a stop in the loop
Pre-made adverts should be submitted for approval,
we reserve the right to request changes
Farmers Guardian can supply expected traffic
levels in the desired tenancy sections and provide full
statistical reports back of the number of impressions
and click through rates. Our adverts are delivered and
monitored through DoubleClick, a world leader in
ad serving
For more information email: display@farmersguardian.com
Mobile
website
160 x 188 120 x 300 Various –
please contact
fgsupport@
ubm.com
500K 30K 30K 25K 18K 25K 15k
File types JPEG JPEG, GIF or
SWF (with
back-up GIF)
Site position Page curl
appears top
right of page
Lead time
Example
rates -
prices vary
according to
site position
Immediate
right of
content
JPEG, GIF or
SWF (with
back-up GIF)
Immediate
top of page
JPEG, GIF or
SWF (with
back-up GIF)
Right hand
side of
content
JPEG or
GIF
Right hand
side of
content
Three working days prior to go-live date
JPEG or
GIF
Right hand
side of
content
JPEG or
GIF
Above/below
core content
area
£850 £475 £475 £200 £150 £350 £250
19

For more information about any of the
advertising opportunities please contact:
Jane Newton
Account Manager
Email: jane.newton@farmersguardian.com
Tel: 01948 780 783
Mobile: 07901 558 772
Mark Jackson
Account Manager
Email: mark.jackson@farmersguardian.com
Tel: 01322 449 624
Mobile: 07775 754 548
Briefing Media Ltd, P.O. Box 18, Fulwood, Preston, Lancashire PR2 9GU
www.farmersguardian.com
FARMERS GUARDIAN
farmers
guardian
.com