Click here to download the Online Media Pack - Farmers Guardian

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An introduction to the agricultural portfolio Our portfolio brings together two of the leading brands in the agricultural sector, Farmers Guardian and Dairy Farmer, as well as farmersguardian.com and offers a cost effective way of communicating with key decision-makers and purchasers in this market. More opportunities to showcase your brands, products and services Farmers Guardian tackles all issues facing agriculture on a weekly basis through its indepth news reporting and technical coverage, boosted with its programme of special features and initiatives. Dairy Farmer, with its in-depth coverage of all aspects of milk production, provides essential monthly reading for all British dairy farmers. In addition, farmersguardian.com delivers an array of promotional platforms from banners and skyscrapers to sponsored videos and webinars. After a major redesign and with rapidly growing traffic, it offers even more opportunities to showcase your brands, products and services. And with low-cost entry points, the web offers those with tighter budgets an effective way to reach the farming community. As a group, we continue to forge close connections with the industry and central to this is our involvement with major industry events. In 2011 we were the official media partner for Lamma. With each of these media partnerships comes a range of promotional opportunities, providing you with many exciting new ways to reach your market. Our portfolio of print and online will help you reach both existing and potential customers who are making key buying decisions every day. Farmers Guardian, Dairy Farmer and farmersguardian. com will drive and deliver the response you need. Farmers Guardian – an Award Winning Publication Farmers Guardian received many journalism awards in 2011, reinforcing its position as a leading media brand providing high quality, business critical information and a brand which champions the farming industry. Farmers Guardian won the Editorial Campaign of the Year award at the Periodical Publishers Association Awards for our “Backing Britain’s Professional Farmers” campaign. This builds on our reputation as a campaigning brand following our previous win in this category in 2008. Our business editor, Howard Walsh, received an outstanding contribution award from the Guild of Agricultural Journalists, while editor Emma Penny won Editor of the Year at the coveted British Society of Magazine Editors’ Awards where judges described Farmers Guardian as ‘excellent’ for its complex understanding and passion for its reader, ability to speak to a broad audience while also recruiting new, younger readers and its news agenda, which had a life-improving benefit to the reader. The BSME Awards also saw our multi-media competition Tractor Factor, which championed farming talent, highly commended in the Innovation/Brand- Building Initiative of the Year category, which was won by Cosmopolitan. Our website was highly commended in the Business Website of the Year category at the Association of Online Publishers’ Awards, while we were also shortlisted for Digital Product of the Year in the PPA Awards, and for Cross- Media Project of the Year at the AOP Awards. For more information email: display@farmersguardian.com FARMERS GUARDIAN farmers guardian .com 3
An introduction to Farmers Guardian FARMERS GUARDIAN 4 Farmers Guardian – written for farmers, about farming farmers guardian .com 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 Whether it is the latest news on everything that matters in the industry, or in-depth farm features, farmers across Britain turn to Farmers Guardian every Friday. Our authoritative coverage means farmers who want to know what’s going on read Farmers Guardian and use our website farmersguardian.com. Our award-winning journalists are the first to break news, whether it is potential changes in legislation, on-farm issues, disease outbreaks, or the latest business news and price movements. Farmers Guardian’s technical coverage – whether arable, livestock or machinery – covers the key issues our readers need to know, week-in, week-out. Our features list reflects critical timings in every farming sector, allowing us to focus on delivering highly topical advice and information. We cater for everyone in the farming family, Enterprise profile of Farmers Guardian readers* 31,664 13,915 9,816 Sheep Beef Arable Dairy *Independent readership research, November 2010 (Base 1082) 7,600 providing dedicated coverage for the next generation of farmers, whether they are Young Farmers or studying. And if there’s anything farmers want to buy or sell, our market-leading classified section covers everything anyone in the countryside could possibly want to buy. Farmers Guardian is committed to working for a positive future for Britain’s farmers, highlighted by our successful Backing Britain’s Professional Farmers campaign in 2010. It’s a paper for farmers, about farming, and that’s backed by the results of recent research. Interviews of 1,082 farmers showed that Farmers Guardian led when it came to being the most informative, most entertaining and most relevant read. The annual spend of Farmers Guardian readers on key inputs* 719 326 For more information email: display@farmersguardian.com 692 307 482 183 Spend in millions (£) by Farmers Guardian readers per annum Spend in millions (£) by Farmers Guardian readers not reading any other national weekly 282 100 228 108 173 Machinery Feed Fertiliser Crop Vet and Seed Protection Meds 62 1,200 1,000 800 600 400 200 0
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