Bank Selection Criteria Employed by MBA Students in Delhi
Bank Selection Criteria Employed by MBA Students in Delhi
Bank Selection Criteria Employed by MBA Students in Delhi
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
© A Sajeevan Rao and R K Sharma<br />
Laroche, Rosenblatt, and Mann<strong>in</strong>g (1986). “Services used and factors considered<br />
important <strong>in</strong> select<strong>in</strong>g a bank: an <strong>in</strong>vestigation across diverse demographic<br />
segment” International Journal of bank market<strong>in</strong>g Volume-4, issue-1, pp-35-55.<br />
Meidan A (1976). “Branch managers attitude on bank objectives and operations”,<br />
Proceed<strong>in</strong>gs of the European Academy of Advanced Research <strong>in</strong> Market<strong>in</strong>g<br />
Conference, Paris, France, May 26-29 Insead, pp. 215-228.<br />
Malhotra, N K (2005). Market<strong>in</strong>g Research: an applied Orientation, Pearson Education.<br />
(India Branch), New <strong>Delhi</strong>.<br />
Mohammed Almossawi (2001). <strong>Bank</strong> selection criteria employed <strong>by</strong> college students <strong>in</strong><br />
Bahra<strong>in</strong>: an empirical analysis, International Journal of <strong>Bank</strong> Market<strong>in</strong>g Jun 2001<br />
Volume: 19 Issue: 3 Page: 115 – 125.<br />
Metawa, S. and Almossawi, M. (1998). ``<strong>Bank</strong><strong>in</strong>g behavior of Islamic bank customers:<br />
perspectives and implications'', International Journal of <strong>Bank</strong> Market<strong>in</strong>g, Vol. 16<br />
No. 7, pp. 299-313.<br />
Nargundkar, Rajendra (2002). Market<strong>in</strong>g Research: Text and Cases, Tata McGraw Hill,<br />
New <strong>Delhi</strong>.<br />
Mamunur Rashid, M. Kabir Hassan (2009). “Customer Demographics Affect<strong>in</strong>g <strong>Bank</strong><br />
<strong>Selection</strong> <strong>Criteria</strong>, Preference, and Market Segmentation: Study on Domestic<br />
Islamic <strong>Bank</strong>s <strong>in</strong> Bangladesh” International Journal of Bus<strong>in</strong>ess and<br />
Management, Volume 4, No 6.<br />
Omar, Masood, Jamel, Chichti, Walid, Mansour, Muzafar, Iqbal. (2009). "Islamic bank<br />
of Brita<strong>in</strong>" case study analysis” International Journal of Monetary Economics and<br />
F<strong>in</strong>ance Volume 2, Number 3-4 Page no 206-220.<br />
Robert L Miller, Ciaran Acton, Deiredre A Fullerton and John Malt<strong>by</strong>. (2002). SPSS for<br />
Social Scientists, Palgrave Macmillan New York USA.<br />
Ross, D. (1989). ``Your banks and how to choose them'', Accountancy, Vol. 104, p. 130.<br />
World Population Prospects (WPP) (1995) United Nations Publication, New York,<br />
NY.<br />
Shevl<strong>in</strong>, Ron, Cather<strong>in</strong>e Graeber (2001). "What Influences Consumers’ Choice of<br />
<strong>Bank</strong>s?" Forrester Research, Inc. October 2001.<br />
Thomas Foscht, Judith Schloffer, Cesar Maloles III, Swee L. Chia (2009). “Assess<strong>in</strong>g the<br />
outcomes of Generation-Y customers' loyalty” International Journal of <strong>Bank</strong><br />
Market<strong>in</strong>g Volume: 27 Issue: 3 Page: 218 – 241.<br />
65
Change language