Bank Selection Criteria Employed by MBA Students in Delhi

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© A Sajeevan Rao and R K Sharma display of counters again which imply that the customer wants speed in the services. Apart from this students also want easy access to their accounts and want that there should less paper work. Banker should also provide that kind of service where they charge nominal fee for the transactions, better rate of interest and low minimum balance so as to increase the number of clientele. As another product banker should also try to build good brand image, as many of the respondents prefer to have accounts in renowned banks and security arrangement are good so they can be assured safety of their money. Another factor which influences a customer to choose a bank is dependability, which imply how much a customer can depend on a bank for a service e.g. loan facility. Bankers have to keep this in account that customer do not open an account for only for saving money but also want other services like locker facility, car loan, personal loan, home loans etc. Scope for further Research As the survey conducted was only confined to Delhi region results may vary if research is in conducted in other parts of India. And further if the study is conducted taking all the students of all the B-Schools the results may vary. But if the survey is conducted in whole India result may substantially vary. As the research conducted in metropolitan city area result may not be the same if the survey is conducted in semi urban area. The main limitation of the survey was that it was only confined to MBA students; if all of the Post-Graduation students would have been included, the results may not be the same. References Anderson, W.T., Fox, E.P. and Fulcher, D.G. (1976). ``Bank selection decision and market segmentation'', Journal of Marketing, Vol. 40, pp. 40-5. Burc. Ulengin (1998). Using Hierarchical information integration to examine customer preferences in banking, International Journal of Banking, September 1998 Volume- 16, issue 5, pp 202-210. Comrey, A.L. (1973). A First Course in Factor Analysis. San Diego: Academic Press. Carolyn Kennington, Jeanne Hill, Anna Rakowsha (1996). “Customer Selection Criteria for banks in Poland” International Journal of Bank Marketing December 1996 Volume 14 issue 4 Page no 12-21. Charles Blankson, Julian Ming-Sung Cheng, Nancy Spears (2007). “Determinants of Bank selection in USA, Taiwan and Ghana” International Journal of Bank Marketing Volume 25 issue 7. Page no 469 – 489. Charles Blankson, Ogenyi Ejye Omar, Julian Ming-Sung Cheng (2009). “Retail bank selection in developed and developing countries: A cross-national study of students' bank-selection criteria” Thunderbird International Business Review Volume 51 Issue 2, Pages 183 – 198. 63
64 Journal of Business Studies Quarterly 2010, Vol. 1, No. 2, pp. 56-69 Denton, L. and Chan, A.K.K. (1991). ``Bank selection criteria of multiple bank users in Hong Kong'', International Journal of Bank Marketing, Vol. C9 No. 4, pp. 23-34. Erdener Kaynak, Talha D. Harcar (2005). “American consumers' attitudes towards commercial banks: A comparison of local and national bank customers by use of geodemographic segmentation”, International Journal of Bank Marketing Jan 2005 Volume: 23 Issue: 1 Page: 73 – 89. Evans, R.H. (1979). ``Bank selection: it all depends on the situation'', Journal of Bank Research, Vol. 12, pp. 243-249. James F. Devlin and Philip Gerrard (2004). Choice criteria in retail banking: an analysis of Recent Trends Journal of Strategic Marketing Volume 12, Number 1 / March 2004 Page 13-27. Kaynak, E. and Yavas, U. (1985). ``Segmenting the banking market by account usage: an empirical investigation'', Journal of Professional Service Marketing, Vol. 1, pp. 177-88. Kazeh, K. and Decker, W. (1993). ``How customers choose banks'', Journal of Retail Banking, Vol. XIV No. 4, Winter, pp. 92-93. Kaynak, E. and Kucukemiroglu, O. (1992). ``Bank and product selection: Hong Kong'', International Journal of Bank Marketing, Vol. 10 No. 1, pp. 3-16. Grady, B. and Spencer, H. (1990), Managing Commercial Banks, Prentice-Hall Englewood Cliffs, NJ. (1997). ``GCC youths shaping tomorrow's world'', Gulf Marketing Review (GMR) September edition, pp. 6-10. Huu Phoung Ta, Kar Yir Har (2000). “A Study of Bank Selection Decision in Singapore using the Analytical Hierarchy Process”, International Journal of Bank Marketing July 2000 Volume 18 issue 4 Page no 170-180. Hegazi, I.A. (1995). ``An empirical comparative study between Islamic and conventional banks' selection criteria in Egypt'', International Journal of Contemporary Management, Vol. 5 No. 3, pp. 46-61. Holstius, K. and Kaynak, E. (1995). ``Retail banking in Nordic countries: the case of Finland'', International Journal of Bank Marketing, Vol. 13 No. 8, pp. 10-20. Josee Bloemer, Pascal Peter (1998). “Investigating Drivers of Bank Loyalty: The Complex Relation between image, service quality and satisfaction” International Journal of Bank Marketing December 1998 Volume 16 issue 7 Page no 276-286. ©JBSQ 2010
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Bank Selection Criteria Employed by MBA Students in Delhi

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