Curriculum Vitae - University of Sarajevo

PERSONAL INFORMATION 

First and Last Name: Vesna Babić-Hodović 

Date of birth: 23.02.1968. godine 

Visoko 

Private address: Zagrebaĉka 24/V 

Curriculum Vitae 

Telephone: Home: 521-940 Business: 275-975 

Fax: 521-940 GSM: 061/ 139-010 

E-mail: vesna.babic-hodovic@efsa.unsa.ba 

Personal Web page: 

Fields of interest: Marketing services, Marketing, Marketing management, Toruism 

Marketing, Marketing financial institution, Quality management, Quality 

measurement models 

EDUCATION 

Name of institution Dates attended Qualification achieved 

School of Economics and Business 2001 Ph.D. in Marketing, 

School of Economics and Business 1995 Mr. Sc., Marketing 

Specialization 

School of Economics and Business 1986-1990 Graduate level 

Working Knowledge of Foreign Languages [from 1 to 5 (1 = weak, 5 = excellent)] 

Language Reading Speaking Writing 

English 5 4 4 

Russian 4 3 4 

ADDITIONALSKILLS/ABILITIES (eg. computer software knowledge, driving license...) 

SKILL/ABILITY Description 

Computer programs Word, Excell, Power point... 

Driving licence „B“ 

PRESENT POSITION: 

Institution: School of Economics and Business 

Position: Associate Professor 

Business Address: Trg osloboĊenja 1 

Phone: 275-975 Fax: 275-994 

E-mail: vesna.babic-hodovic efsa.unsa.ba 

Website: www.efsa.unsa.ba

EMPLOYMENT HISTORY 

Previous full-time positions: 

Institutions Dates Position held 

School of Economics and Business 2007 - Assoicate Professor 

School of Economics and Business 2004-2006 Assisstant Professor 

School of Economics and Business 2002- 2004 Assisstant Professor and Vice 

Dean 

School of Economics and Business 2002 – 2002 Assisstant Professor 

School of Economics and Business 1995-2002 Senior Teaching Assistant 

School of Economics and Business 1994-1995 Teaching Assistant 

JKP „Gradska groblja“ Visoko 1992-1994 Internal Control 

School of Economics and Business 1991-1992 Teaching Assistant 

PP „Samotex“ Visoko 1990-1991 (maj) Head of Comercial Department 

MEMBERSHIP IN PROFFESIONAL BODIES/ORGANIZATIONS 

1. Society of economists Sarajevo, since 2005. 

2. Accounting society SFF BiH, since 2006. 

3. MSI Marketing Science Institute, since 2006. 

KEY QUALIFICATIONS 

1. Services marketing management 

2. Services quality management 

3. Strategic marketing management 

4. Brand management 

5. Tourism marketing 

SPECIFIC PROFESSIONAL EXPERIENCE 

1. Banking marketing consultant 

2. Consulting in tourism marketing area, USAID projects 

OTHER RELEVANT INFORMATION 

Awards (Special Engagement and Recognition) 

1. Gold Medal of University „Hasan Brkić“, Best student in generation 1986-1990. 

Additional professional education 

1. „Privatization – models and methods“ World Bank i Price Waterhous, Sarajevo, 1999. 

2. Specialistic education for „Independent accounting“, Zavod za raĉunovodstvo i reviziju 

FbiH, 1997. 

3. „Project management and team building“ Danish government agency 1996. 

Other 

1. Member of Board of Directors SGSB, MBA study 2004 

2. Member of Commission for Commission of Sarajevo Canton 2004-2007 

3. Member of Commission for self-evaluation of University of Sarajevo 2003-2004 

4. Member of ECTS Commission of University of Sarajevo 2004-2005 

5. Member of ECTS Commission Faculty of Economics Sarajevo 2005 

6. Team Leader for Quality system building at Universityjevo, 20006. 

7. Member of Board of Directors Lok Mikro Sarajevo 2007 – 2008 

8. Member of Board of Directors PostBank Sarajevo 2009-2010. 

9. Expert of Agency for High Education Accreditation 2010 - 

10. Member of Supervisory Board of ASA Aleasing 2011 -

REFERENCES – BIBLIOGRAPHY 

I. BOOKS AND CHAPTERS IN BOOKS 

1. Vesna Babić-Hodović and Senada Bahto, “Marketing Strategija-Pristup orijentiran na 

potrošaĉa” translation in Bosnian of book by Steven P. Schnaars, “Marketing Strategy, A 

Customer Driven Approach”, Faculty of Economics, Sarajevo, Sarajevo 1996. 

2. Vesna Babić-Hodović, Eldin Mehić, Amra Kramo, „Corporate Social Responsibility – Bosnia 

and Herzegovina case“ in edition Knowledge and Competitiveness (editor Marija Bušetić and 

others) Pula 2007, ISBN 978-953-7498-06-1, str. 556-576 

. 

II. UNIVERSITY TEXTBOOKS AND PUBLICATIONS 

1. Vesna Babić-Hodović, Marketing services – concept, strategies and implementation, 

School for Economics and Business, Sarajevo, 2010. 

2. Vesna Babić-Hodović, Munira Šestić-Serdarević, Marketing management, Faculty of 

Economic Sarajevo, 2006. 

3. Vesna Babić-Hodović, “Product and Marketing Strategies” and “New Product Strategies” in 

Marketing, ed. Boris Tihi et all. Faculty of Economics, Sarajevo, 2006 

4. Vesna Babić-Hodović, with Nenad Brkić, Guidebook for Marketing”, 2 nd ed. Faculty of 

Economics, Sarajevo, 2002. 

5. Vesna Babić-Hodović, with Nenad Brkić, “Guidebook for Marketing”, Faculty of Economics, 

Sarajevo, 2001. 

6. Vesna Babić-Hodović, “Services Marketing”, in Boris Tihi ed. “Basic Marketing”, Faculty of 

Economics Sarajevo, Sarajevo 2 nd ed. 1999. 

7. Vesna Babić-Hodović, “Services Marketing ”, in Boris Tihi ed. “Basic Marketing”, Faculty of 

Economics, Sarajevo, Sarajevo 1996. 

Publications 

1. ECTS Informational package (catalog of subjects), co-author of paper „ECTS based concept 

of study“, Faculty of Economics, Sarajevo, 2006, Bosnian and English version 

2. ”Curriculum and Syllabus – ECTS – credit system”, editor, Faculty of Economics, Sarajevo, 

2003, Bosnian and English version 

3. Curriculum of Undergraduate study 1990/91 and 1995/96, editor of edition, Faculty of 

Economics, Sarajevo, 2003 

4. Curriculum of Undergraduate study 1973/74 and 1980/81 and 1988/89, editor of edition, 

Faculty of Economics, Sarajevo, 2003 

III. MONOGRAPHS 

1. Vesna Babić-Hodović, “Strategy and Implementation of Services Marketing”, Faculty of 

Economics, Sarajevo, 2002. 

2. “Faculty of Economics University of Sarajevo” editor of Monographs, Vesna Babić-Hodović, 

“Strategy and Implementation of Services Marketing”, Faculty of Economics, Sarajevo, 2002.

IV. ARTICLES PUBLISHED IN REFEREED JOURNALS 

1. Babić-Hodović, V., Mehić, E. i Arslanagić, M. (2011). Influence of Banks' Corporate reputation 

on Organizational Buyers Perceived Value. Procedia Social and Behavioral Sciences. 

24(2011), 351-360, ISSN 1877-0428. Indexed by the Conference Proceedings Citation Index 

(CPCI) of Thomson Reuters. http://www.sciencedirect.com/science/journal/18770428. 

2. Vesna Babić-Hodović, Eldin Mehić, Emir Agić, “Do FDI patterns differ between manufacturing 

and service sector in CEE countries”, Journal of US-China Public Administration, Volume 7, 

Number 3, March 2010, pp. 11-25, ISSN1548-6591; DOI CBSN337B0103 (Indeksiran u 

EBSCO, PROQUEST/CSA Science Collection, Ulrichs Periodicals Directory, Chinese 

Database of CEPS, Chinese Scientific Journals Database, Hein Online Database) 

3. Vesna Babić-Hodović, Merima Ĉinjarević, “Measuring of Service Quality Perception Using 

SERVQUAL Model – Example of Education Services of Faculty of Economics.” Collection of 

Papers of Faculty of Economics, Sarajevo, October 2008., pp. 28-46. ISSN 0581-7439 

4. Amina Imširpašić, Vesna Babić-Hodović, Rabija Somun-Kapetanović, “The role of Image in 

Perception of Mobile Services” Collection of Papers of Faculty of Economics, Sarajevo, 

October 2008., pp. 214-235. ISSN 0581-7439 

5. Amra Kramo, Vesna Babić-Hodović, “Corporate Social Responsibility – concept and 

implementation problems”, Collection of Papers of Faculty of Economics, Sarajevo, 

October 2007. 

6. Vesna Babić-Hodović, Eldin Mehić, “Quality Dimensional Analysis: A Basis for Marketing 

Strategy of Higher Educational Institutions”, Zagreb International review of Economics & 

Business, Special Conference Issue, December 2004 

V. SCIENTIFIC PAPERS PUBLISHED IN JOURNALS WITH ACCEPTED REFEREES 

1. Policies and Strategies for the Promotion and Attraction of FDI In Services, JGSM – Journal of 

Global Strategic Management, 01-04_JGSM_VOLUME 3 Number. 2, December 2009, ISSN 

1307-6205, http://www.isma.info/isma/icerik6-13/ARCHIVES.html, 

http://www.isma.info/dosyalar/3774106- 

120_POLICIES_AND_STRATEGIES_FOR_THE_PROMOTION_AND_ATTRACTION_OF_F 

DI_IN_SERVICES_(Vesna_Babić-HODOVIC,_Eldin_MEHIC).pdf 

2. Vesna Babić-Hodović, Eldin Mehić, „Effects of Mergers & Acquisitions on B&H Banking 

Sector Development“, JGSM – Journal of Global Strategic Management, No.1 

http://sima.info/index.asp?sayfa=aciklama&page=264 

3. Vesna Babić-Hodović, “Services Company Management – Corporative, Business and 

Functional Strategy” Strategic Management”, Journal for Strategic Management and Support 

Systems for Strategic Management, Year 7, No. 4, March 2004. Yugoslavia 

4. Vesna Babić-Hodović, “Marketing Services”, Marketing, Quarterly Marketing Journal, Vo. 33, 

Issue1, Spring 2002, Yugoslavia March 2003. Sarajevo 

VI. PAPERS PUBLISHED IN REFEREED PROCEEDINGS (CONGRESES, CONFERENCES, 

ETC) 

1. Mehić, Eldin, Babić-Hodović, Vesna: Izravna strana ulaganja i trgovina u zemljama 

Jugoistoĉne Europe. Znanstveni skup Trgovina kao pokretaĉ razvoja Srednje i Jugoistoĉne 

Europe, Ekonomski fakultet Sveuĉilište u Zagrebu, 16.11. 2011.

2. Mehić, Eldin, Babić-Hodović, Vesna: The Impact of FDI on Export: An Analysis for the 

Transition Countires of Southeast Europe“, U: Conference Proceedings 3th International 

Conference „Economies of Central and Eastern Europe: Convergence, Opportunities and 

Challenge“, June 12-14. 2011, Tallin, Estonia (T5) 

3. Mehić, Eldin, Babić-Hodović, Vesna: The Impact of FDI on Economic Growth in Southeast 

Europe. U: Eurasia Business and Economics Society Conference EBES Istanbul . June 1-3. 

2011; Istanbul: Eurasia Business and Economics Society, 2011. str. 39. ISBN 978-605- 

61069-2-6; URL: http://www.ebesweb.org/Conferences/index.asp 

4. Babić-Hodović, Vesna, Kramo Ĉaluk, Amra i Arslanagić, Maja: Corporate Responsibility - 

Role and Influences of Media in Creating Responsible Customers (developed vs. 

developing countries). U: Eurasia Business and Economics Society Conference EBES 

Istanbul . June 1-3. 2011; Istanbul: Eurasia Business and Economics Society, 2011. str. 

105. ISBN 978-605-61069-2-6; URL: http://www.ebesweb.org/Conferences/index.asp 

5. Babić-Hodović, Vesna, Mehić, Eldin, Arslanagić, Maja, Influence of Quality Practices on BH 

Companies' Business Performance in 8th CIRCLE Conference, Dubrovnik April 2011. 

University of Dubrovnik, The, str. 100, ISBN 978-953-6025-40-4 

6. Babić-Hodović Vesna, Bašić, Meliha: Strategija za klijente i proces eksterne i interne 

revizije, U: Zbornik radova Raĉunovodstvena profesija u BiH - stanje, potrebe i perspektive, 

XIII MeĊunarodni simpozij Udruţenja-udruge raĉunovoša i revizora Federacije BiH, Neum, 

Septembar 2010., str. 319-333, (T5) 

7. Bašić Meliha, Babić-Hodović, Vesna: Potrebe usklaĊivanja raĉunovodstvene profesije sa 

zahtjevima EU - poseban osvrt na aspekt valorizacije osoblja u raĉunovodstvenim 

uslugama, U Zbornik radova Raĉunovodstvena profesija u BiH - stanje, potrebe i 

perspektive, XIII MeĊunarodni simpozij Udruţenja-udruge raĉunovoša i revizora Federacije 

BiH, Neum, Septembar 2010., str. 23-49, (T5) 

8. Vesna Babić-Hodović, Eldin Mehić, Maja Arslanagić, ICES 2010 The Role of Employees on 

the Service Companies’ Business Performance; U: Economic Development Perspectives of 

SEE Region in Global Recession Context: conference proceedings: Fifth International 

Conference of the Faculty of Economics Sarajevo ICES 2010. October 14-15. 2010; 

Sarajevo: Faculty of Economics, 2010. URL: http://www.efsa.unsa.ba/ices2010 (september 

15, 2010), (Indeksiran u EBSCO) 

9. Vesna Babić-Hodović, Eldin Mehić, Emir Agić, Amela Jašić, „Market orientation and 

business performance of BiH enterprises in domestic and foreign-owned“, Proceedings of 

6th International Strategic Management Conference, International University of Beykent 

University, Gebze Institute of Technology, Canakkale 18 Mart University, July 9-10, 2010; 

http://ismc.beykent.edu.tr/index.html 

10. Vesna Babić-Hodović, Eldin Mehić, „Country risk and service FDI“, YIRCoBS '10, Yeditepe 

International Research Conference on Business Strategies“, June 9-10, 2010, Istanbul, 

Turkey; Book of Extended Absrracts 

11. Eldin Mehić, Vesna Babić-Hodović, „Labour cost and service FDI“ in Book of abstracts 

EBES 2010 Conference, Istanbul, May 2010. Book of abstracts; ISBN: 978-605-61069-0-3 

12. Influence of Quantitative and Qualitative Factors of Banking Sector Development on 

Economic Growth in South East European Countries. U: Interdisciplinary Management 

Research V: conference proceedings: Faculty of Economics in Osijek 2009. pp. 683-694. 

ISSN 1847-0408; Full papers on CD ISBN 978-953-253-061-2 (Indeksiran u: Thomson ISI, 

Repec, EconPapers) 

13. Babić-Hodović, Vesna, Bašić, Meliha: Korištenje poslovnih performansi za donošenje 

odluka u bankama u periodu krize i recesije. U: Finansijska i raĉunovodstvena profesija u 

funkciji prevazilaţenja ekonomske krize, Zbornik XII MeĊunarodnog simpozija Udruţenjaudruge 

raĉunovoĊa i revizora Federacije BiH, Neum 24-26. Septembar 2009. str. 343-367, 

(T9)

14. Vesna Babić-Hodović, Merima Ĉinjarević „Uticaj percepcije kvaliteta usluga edukacije na 

lojalnost klijenata“ 6th Research/Expert Conference with International Participation Quality, 

Juni 2009. godine 

15. Vesna Babić-Hodović, Eldin Mehić, „Policies and strategies for the promotion and attraction 

FDI in services", 5th international Strategic management conference, Stellenbosch-South 

Africa 2-4. juli. 2009. 

16. Vesna Babić-Hodović, Eldin Mehić, „Economic performance and the role of the qualitative 

development in the banking sector in South-East European countries", EBES 2009 

Conference, Istanbul, June 2009. Book of abstracts 

17. Vesna Babić-Hodović, Eldin Mehić, Emir Agić, Emina Resić, „Influence of Quantitative and 

Qualitative Factors of Banking Sectors Development on Economic Growth in CEE 

Countries“, Proceedings of abstracts ICES 2008 Sarajevo, „Transitional Challenges of EU 

Integration and Globalization“, ISBN 978-9958-25-015-6, October 2008., pp. 164-165., 

COBISS BH-ID 16892422; CD with full papers ISBN 978-9958-25-015-6. 

18. Vesna Babić-Hodović, Eldin Mehić, Emina Resić, Amra Kramo, „Attitudes Research of 

Corporate Social Responsibility Concept in BH companies“, Proceedings of abstracts ICES 

2008 Sarajevo, „Transitional Challenges of EU Integration and Globalization“, ISBN 978- 

9958-25-015-6, October 2008., pp. 150-151., COBISS BH-ID 16892422; CD with full papers 

ISBN 978-9958-25-015-6. 

19. Vesna Babić-Hodović, sa Eldin Mehić, Emina Resić, Amra Kramo, „Corporate Governance 

and Social Responsibility – Attitudes of Managers and Customers in Bosnia and 

Herzegovina“, Proceedings of 4th International Strategic Management Conference, 

B(Konferenciju organizuju Turski univerziteti u Sarajevu sa International University of 

Beykent University, Gebze Institute of Technology, Canakkale 18 Mart University, 

International University of Sarajevo, June 19-21, 2008 Sarajevo, Bosna i Hercegovina; ISBN 

978-975-01397-0-3, pp. 253-260. 

20. Vesna Babić-Hodović, Eldin Mehić, Emina Resić, Amra Kramo, „Corporate Social 

Responsibility – How to Communicate Responsible Behavior to the Stakeholders“, 

YIRCoBS '08, Yeditepe International Research Conference on Business Strategies“, June 

13-15, 2008, Istanbul, Turkey, Book of Extended Absrracts, pp. 

21. Vesna Babić-Hodović, sa Eldin Mehić, Emir Agić, Amra Kramo, „Banking Sector's Efficiency 

Influence on Economic Growth in CEE Countries“, YIRCoBS '08, Yeditepe International 

Research Conference on Business Strategies“, June 13-15, 2008, Istanbul, Turkey; Book of 

Extended Absrracts, pp. 31-33. 

22. Vesna Babić-Hodović, sa Eldin Mehić, Emina Resić, Amra Kramo, „Tourists' Percpetion of 

Atributes of Destination – The Case of Bosnia and Herzegovina“, 4th International 

Conference „An Enterprise Odyssey: Tourism – Governance and Enterpreneurship“ June 

11-14, 2008 Cavtat, Hrvatska, Proceedings, ISBN 10: 953-6025-23-X (Ekonomski fakultet), 

pp 246-247; ISBN 13: 978-953-6025-23-7 (Ekonomski fakultet); This book is accompanied 

with the CD-ROM; Indexing/abstracting: EconLit, ProQuest 

23. Vesna Babić-Hodović, sa Eldin Mehić, Amra Kramo, „Perception of Service Quality 

Between Marketing Managers in the Bosnian and Herzegovinian Hotels“, 19th Biennial 

International Congress „Tourism & Hospitality Industry 2008“ New Trends in Tourism and 

Hospitality Management Opatija Croatia 7-9 May 2008; Proceedings of Abstracts, pp. 22; 

UDK 33.48:640.4>(063)(048);ISBN 978-953-6109-63-4. 

24. Vesna Babić-Hodović, Eldin Mehić, Amra Kramo, «Corporate Social Responsibility and 

Marketing in Transitional Countries – Bosnia and Herzegovina Case» Marketing Theory 

Challenges in Transitional Countries, Maribor, Slovenia, 20-21 Septembar, 2007. ISBN 978- 

961-6354-67-7, pp 7-19 

25. Vesna Babić-Hodović, Eldin Mehić, Emina Resić, «Effects of M&A in BH banking sector to 

the service quality», 5th Research/Expert Conference, with International Particiption, Quality

2007, Proceedings ISSN 1512-9168, pp 55-62, June 06-09, 2007, Neum Bosnia and 

Herzegovina 

26. Vesna Babić-Hodović, Eldin Mehić, Emina Resić, «Marketing Strategy Orientation to the 

Customer Retention and Banks Business Performances in Bosnia and Herzegovina», 3rd 

International Strategic Management Conference, «Advances in Crafting Business Strategies 

for National and International Markets», Proceedings of the Conference, ISBN 978-975- 

01397-03, pp 313-323, June 21-23 2007, Antalya, Turkey 

27. Mehić Eldin, Vesna Babić-Hodović, Selimović Jasmina, „XML – The Base for Integrating and 

Defining Long-Term Relationships between Particpiants in Electronic Documentary Credit 

Business“, Proceedings ICES 2006 Sarajevo, From Transition to Sustainable Development: 

The Path to European Integration, 2006. Sarajevo, Bosnia and Herzegovina, ISBN 9958- 

605-89-9, pp. 376-379 and ISBN 9958-605-90-2, (CD) pp – full papers. 

28. Vesna Babić-Hodović, Jean Tesche, „FDI and the Banking Sector in BiH and the Region“, 

International Management Development Research Yearbook; Technology, Structure, 

Environment and Strategy Interfaces in a Changing Global Business Arena; Advances in 

Global Management Development, Volume XV 2006, IMDA and SGSB 2006, pp 498-507. 

29. Azra Zaimović, Vesna Babić-Hodović, Almira Arnaut-Berilo, „Investors' Attitude Toward Risk 

in Bosnia and Herzegovina“, Proceedings of Abstracts from 3rd International Conference An 

Enterprise Odyssey: Integration or Disintegration, University of Zagreb, Zagreb-Croatia, 

2006, ISBN 953-6025-18-3, 122-124 and CD of full papers ISBN 953-6025-17-5, str. 861- 

876 

30. Vesna Babić-Hodović, Eldin Mehić, „Effects of Mergers and Acquisitions on B&H Banking 

Sector Development“, Proceedings of 2nd International Strategic Management Conference, 

Istanbul, Turkey, 2006., pp 625-638, ISSN 975-8316-12-15 

31. Vesna Babić-Hodović, „Interni marketing i interna marketing orijentacija“, u Zbornik radova 

Ekonomskog fakulteta u Sarajevu, 2005., str. 115-141, ISSN 0581-7439 

32. Vesna Babić-Hodović, with Eldin Mehić, “Influence of Buyers’ Expectations Towards 

Perceived Quality of Services – example of Banking Services in Bosnia and Herzegovina”, 

4 th Research/Expert Conference with International Participation, November 9 th – 12 th 2005, 

Fojnica Bosnia and Herzegovina, ISSN 1512-9268; str. 179-187 

33. Vesna Babić-Hodović, with Eldin Mehić and Emina Resić, “Influence of Service dimensions 

on the Customer Building Relationship”, CROMAR – XIX Congres of Cromar, Zagreb, 

October 21-22, 2005. Zagreb, Croatia 

34. Vesna Babić-Hodović, with Eldin Mehić and Amra Kramo, “Virtual Networks – preconditions 

for successful implementation eJOP and development of long term relations between 

participants in letter of credit operations”, 2 nd International Conference on Economics and 

Management of Networks (EMNET 2005), Budapest, Hungary, September 15-18, 2005. 

http://www.univie.ac.at/EMNET/2005/index2005htm 

35. Vesna Babić-Hodović, with Mirsada Burić, “The Impact of Direct Foreign Investment on 

Quality of Services and the Development of Banking Sector of Transitional Economies – 

Bosnia and Herzegovina case”, 6 th International Conference “Enterprise in Transition” Split, 

Bol, Croatia, May 26-18 th , 2005 

36. Quality dimension analysis as the base for marketing strategy of high education institution”, 

Vesna Babić-Hodović, Eldin Mehić, 2 nd International Conference “An Enterprise Odyssey: 

Building Competitive Advantage” Zagreb, Croatia, June 17-19 th , 2004. 

37. Vesna Babić-Hodović, Eldin Mehić, Marija Kraljević “Quality Dimension of Service Process 

in Function of Service Offer Diferentation -Example High Education Services”, Conference 

Proceedings from the 3 rd Reseach/Expert Conference with International Participation 

“QUALITY 2003”, Zenica, novembar 2003.

38. Vesna Babić-Hodović, “Marketing Strategy Orientation to the Customer Retention and its 

Influences to the Business Success of Banks in Bosnia and Herzegovina”, Conference 

Proceedings ICES 2003, “From Transition to Development: Globalisation and Political 

Economy of Development in Transition Economies”, October 9-11, 2003. Sarajevo, Bosnia 

and Herzegovina, ISBN 9958-605-58-9; str. 687- 704 

39. Vesna Babić-Hodović, “Efekti direktnih stranih ulaganja u bankarski sektor zemalja u 

tranziciji”, Zbornik radova Ekonomskog fakulteta u Sarajevu, Sarajevo 2003., ISSN 0581- 

7439, str. 149-182 

40. Vesna Babić-Hodović, “Service Quality In High Education – Gap Model Analysis in 

Economic Faculty”, Zbornik radova sa MeĊunarodne konferencije ICES 2002, Sarajevo, 

oktobar 2002., str. 9-15 

41. Vesna Babić-Hodović, “Quality Managament in Education – the Answer to the Challanges of 

New Economy”, Jubilarni Zbornik Ekonomskog fakulteta u Sarajevu “Economic Science 

before the Challenges of the XXI Century”, Oktobar 2002., Sarajevo, str. 205-224 

VII. PAPERS PUBLISHED IN PROFESSIONAL PROCEEDINGS 

1.Vesna Babić-Hodović, Quality Dimensions from the Viewpoint of Tourism Destination” in 

“Sustainable Tourism & Transport Development in Adrion” Alinea Editrice, February 2004, 

Firenze, Italy 

VIII. ARTICLES PUBLISHED IN PROFESSIONAL MAGAZINES 

1. Vesna Babić-Hodović, „Response to the Recession or the Prerequisite for longter survival“, 

Business News, Broj 1203, Godina XXXVII Sarajevo, Juni 2010, str. 14-15. 

2. Vesna Babić-Hodović “Sporazum sa MMF-om – “Biti il’ ne biti pitanje je sad?”, Banke u BiH, 

Broj 107, Juni 2009. str. 26-30 

3. Vesna Babić-Hodović, „Turizam kao domaći proizvod“, Poslovne Novine, Broj 1191, Juni 

2009., str. 55-57. 

4. Vesna Babić-Hodović “Irresponsibility of the Responsible ones”, Banks in B&H, March, 2009. 

5. Vesna Babić-Hodović, „Miss/use of marketing and public relations or...? – Who pays for 

ignoring markets?“, Banks in BiH, No. 97, June 2008., pp. 32-34 

6. Vesna Babić-Hodović, „Creation of Competitive Advantage – Is it possible and how teach the 

clients not make mistakes?“, Banks, No. 96, May 2008., pp. 34-37 

7. Vesna Babić-Hodović, „Corporate Brands after Mergers and Acquisitions“, Banks, No. 94, 

March 2008. 

8. Vesna Babić-Hodović, with Eldin Mehić and Amra Kramo, „Corporate responsibility in banking 

sector“, Banks, No. 91-92, December 2007. – January 2008, pp 58-61 

9. Vesna Babić-Hodović, «Post-aquisition problems»; Banks No. 87. October 2007. pp. 

10. Vesna Babić-Hodović, «Expansion Strategy put in the Profitability Contest», Banks No. 85, 

June 2007. str. 20-21 

11. Vesna Babić-Hodović, «Banks between promises to clients and growing interest rates», Banks 

No. 84, May 2007., str. 24-26 

12. Vesna Babić-Hodović, «Trust – base for succesfull interaction», Banks No. 83, April 2007., str 

46-48

13. Vesna Babić-Hodović, «Situation and Perspectives of BH Banking Sector – Contest for 

membership between „the big four“, Banks, No. 79/80, December 2006/January 2007., pp. 40- 

43. 

14. Vesna Babić-Hodović, Meliha Bašić, „Interaction of Accounting and Marketing“, 

Računovodstvo i poslovne finansije (Accounting and Business Finance), No. 12, December 

2006., pp. 22-28 

15. Vesna Babić-Hodović, with Meliha Bašić, „Client's Capital» Računovodstvo i poslovne 

finansije (Accounting and Business Finance), No. 1, 2006., pp. 37-42 

16. Vesna Babić-Hodović, with Azra Zaimović i Almira Arnaut-Berilo, “BH investors attitudes 

regarding risk”, Banks, No. 77, October 2006. Sarajevo, pp. 30-33 

17. Vesna Babić-Hodović, “Defensive marketing – how to protect value clients”, Banks No., 73, 

June 2006, pp. 44-46 

18. Vesna Babić-Hodović, “Ethical dimension in Financial Services offer”, Banks, No. 71, April 

2006. Sarajevo, pp 26-29 

19. Vesna Babić-Hodović, “Benchmarking – advantages and disadvantages of implementation 

“best practices” in financial services supply”, Banks, No. 69, February 2006. Sarajevo, pp. 18- 

21. 

20. Vesna Babić-Hodović, «Processes of Integration in banking sector – Streghtening 

competitiveness or market kontrol?», Banks, No. 67/68, December 2005/January 2006., 

Sarajevo, pp 36-39 

21. Vesna Babić-Hodović, «Weighetd Servqual model for measuring quality of banking services», 

Banks, No. 66, November 2005., Sarajevo, pp 22-26 

22. Vesna Babić-Hodović, “ Diversification of retail chains in the financial services market" Banks, 

No. 64, September 2005., Sarajevo, pp20-23 

23. Vesna Babić-Hodović, “Client's complains as the base for improvement service process and 

interactions”, Banks br. 62/63, July/August 2005., Sarajevo, pp 24-27 

24. Vesna Babić-Hodović, “Service profit chain in banking business”, Banks, No. 60, May 2005., 

Sarajevo, pp 24-27 

25. Vesna Babić-Hodović, “Viral marketing – way to the target market», Banks, No. 58, March 

2005., Sarajevo, pp 18-22 

26. Vesna Babić-Hodović, “Information Systems as the Tool for Evaluating Services Quality – 

Voice of Clients Should be Heard and Respected”, Banks No. 55-56, December/January 

2004/2005, Sarajevo, pg. 22-24 

27. Vesna Babić-Hodović, “How Successfully “Play” New Role – Middle Management – 

Preparation for Coming Changes” Banks 54, November 2004. pg. 34-38 

28. Vesna Babić-Hodović, “How to Success in the Business – Models of Measuring Quality of 

Banking Services III – Kano Model”; Banks No. 52, September 2004. pg. 20-23 

29. Vesna Babić-Hodović, How to Success in the Business – Models of Measuring Quality of 

Banking Services II – Reliability Depend on the Promises Fulfilling”; Banks No 50-51, 

July/August 2004. Sarajevo, pg. 12-17 

30. Vesna Babić-Hodović, “How to Success in the Business – Models of Measuring Quality of 

Banking Services I” Banks No. 49, June 2004. Sarajevo, pg. 28-31 

31. Vesna Babić-Hodović, “Integrating Marketing Communication in the Banks – “Production” and 

“Consumption” of Services in the Same Time”, Banks 48, May 2004, pg. 18-20

32. Vesna Babić-Hodović, “Marketing Orientation and Insurance Market – Precondition for Survive 

in Competitive Environment”, Poslovne novine (Business News), May 2004., pp. 30-32 

33. Vesna Babić-Hodović, “How and Where Banks Have to Positioning Network – Decision 

Factors: Location, Location, Location and Location”, Banks, No. 46, March 2004. Sarajevo, 

pg. 12-15 

34. Vesna Babić-Hodović, “How to Keep Clients and Improve Business” – Research on the 

Bosnian Bank Sample, Banke No. 43-44, December 2003 – January 2004. Sarajevo 

35. Vesna Babić-Hodović, “Strategic Planning – pro and contra”, Banks No. 40, October 2003. 

Sarajevo, 

36. Vesna Babić-Hodović, “Relationship Marketing – Concept of Building of Long Life Relations 

with Customers” Banks, No.39, September 2003. Sarajevo 

37. Vesna Babić-Hodović, “Regional Cooperation in Tourism – Base for Successful Marketing 

Enter of Global Market”, Tourist No. 11, 2003. Sarajevo 

38. Vesna Babić-Hodović “Bankassurance – Competition or Cooperation of the Banking and 

Insurance”, Svijet osiguranja, No. 3, year VI, June 2003. Zagreb, Croatia, pg. 59-63 

39. Vesna Babić-Hodović, “Service Brand in Financial Sector – Special Role has Identity of 

Company”, Banks, No. 37, June 2003. Sarajevo, pg. 18-19 

40. Vesna Babić-Hodović, “Marketing Orientation without Marketing Department”; Banke, No. 36, 

May, 2003. Sarajevo 

41. Vesna Babić-Hodović, “Competition or Cooperation between Banking and Insurance”, Banke, 

No. 35, April, 2003. Sarajevo 

42. Vesna Babić-Hodović, “The Answer on the Technology Development”, Tourist, No. 10. 

43. Vesna Babić-Hodović, “Foreign Direct Investments in Banking Sector”, Banke February, 2003, 

Sarajevo 

44. Vesna Babić-Hodović, “Corporative plus Business plus Marketing Strategy, Key Factors of the 

Banks’ Success”, Banke No. 31-32, December/January, 2002-2003, Sarajevo 

45. Vesna Babić-Hodović, “Database Marketing – And Simplest Information Can be Useful”, 

Banke No. 29, October 2002, Sarajevo 

46. Vesna Babić-Hodović, “Electronic-Internet Banking – Adopting and Influencing on 

Environment”, Banke No. 28, September 2002, Sarajevo 

47. Vesna Babić-Hodović, “Segmentation of Tourist Market”, Tourist No. 8, September 2002, 


48. Vesna Babić-Hodović, “Sources of Competition Advantages”, Banke No. 26-27, July-August 

2002, Sarajevo 

49. Vesna Babić-Hodović, “Positioning Strategy – Which Bank You Can Chose?”, Banke No. 25, 

June 2002. Sarajevo 

50. Vesna Babić-Hodović, “Qualified Human Resources – Crucial or Successful Tourism”, Tourist 

No. 7, June 2002, Sarajevo 

51. Vesna Babić-Hodović, “Individualized Service – Segmentation Based on Subjective 

Characteristics of Clients”, Banke No. 24. May, 2002. Sarajevo 

52. Vesna Babić-Hodović, “Fair Service - Necessary Prerequisite for Trust Building”, Banke 

53. No. 23, April, 2002. Sarajevo

54. Vesna Babić-Hodović, “Image of Tourist Destination”, Tourist No.6, March 2002, Sarajevo 

55. Vesna Babić-Hodović, “Quality of Services – First Step to the Loyalty”, Banke, January- 

February, 2002, Sarajevo 

56. Vesna Babić-Hodović, “Globalization and BH tourism”, Tourist No.5, December 2001, 


57. Vesna Babic-Hodovic, “How to sell promises?”, Tourist No. 4. September 2001, Sarajevo 

58. Vesna Babic-Hodovic, “Trap of linear implementation”, Tourist, No. 3, June 2001, Sarajevo 

IX. INTERNATIONAL RESEARCH PROJECTS 

1. USAID „Project of Valorization of Protected Area Počitelj“ Sarajevo, February – 2008. 

2. JICA „Tourism Interview Survey“, Team leader, Institute of Faculty of Economics, Sarajevo, 

July-October 2004. 

3. JICA „Tourism Market Survey“, Team leader, Institute of Faculty of Economics, Sarajevo 

2004. 

4. USAID „Study of Integration of Import in the wood industry of BiH“, Institute of Faculty of 

Economics, December 2003- March 2004. 

5. USAID project of Corporate government, “Strategy of ANS drive Sarajevo”, Institute of Faculty 

of Economics, Sarajevo, May - October 2003. 

6. USAID project of corporate governance, “Strategy of Standard Sarajevo”, Institute of Faculty 

of Economics, Sarajevo, May - October 2003. 

7. USAID project of corporate governance, “Strategy of Jadrina, Graĉanica”, coordinator, Institute 

of Faculty of Economics, Sarajevo, May - October 2003. 

8. “Implementation of marketing in service firms in Bosnia and Herzegovina” RSS support of 

Soros foundation, individual project 1998 

X. DOMESTIC RESEARCH PROJECTS (IN BOSNIA AND HERZEGOVINA) 

1. Revision of Marketing in Bosnalijek, September - December 2011. 

2. Development Strategy for Tuzla Canton, Ekonomic Institute, March 2008. – February 2009. 

3. Development Strategy for Spa Tourism in Olovo Municipality, Ekonomic Institute, Novembar 

2007- April 2008. 

4. Business plan for hotel Srebrenica, Institute Ider, Sarajevo, 2007. 

5. Business plan for hotel Vlašić, Insitute Ider, Sarajevo, April – May 2007. 

6. “Management plan for Jajce city” Commission for Protection of Cultural Heritage of Bosnia and 

Herzegovina September – December 2006. 

7. “Concept of Investment in Tobacco company (Fabrika duhana) Mostar”, Institute Ider, 

Sarajevo, May, 2006. 

8. “Strategy for Development of Unioninvest” Institut Ider, Sarajevo, January- March 2006.

9. “Management Plan of Višegrad Bridge” Commission for Protection of Cultural Heritage of 

Bosnia and Herzegovina October – December 2005. 

10. “Strategy of Development of Municipality Novi Travnik”, Institute of Faculty of Economics, 

Sarajevo, 2003-2005. 

11. „Organization of Integrated University“ Implementation Project of Institutional Plan 

Development of University of Sarajevo, member of Team, University of Sarajevo, March- 

November 2004. 

12. „Klas“ d.d. Sarajevo, „Consulting in the implementing system of market based business“, 

Team-leader, Institute of Faculty of Economics, Sarajevo, March-September 2004. 

13. „Klas“ d.d. Sarajevo „Organizational concept and Organizational model of business system 

14. „Klas“ Sarajevo, Institute of Faculty of Economics, Sarajevo, March – September 2004. 

15. “Self –evaluation report for University of Sarajevo”, member of the Team of experts for Report 

of University of Sarajevo, 2003. 

16. “Evaluation of 3 rd GSM operator”, Council of Ministry, Institute of Faculty of Economics, 

Sarajevo, April-May 2003. 

17. Development Strategy of “Pobjeda” Gorazde, Institute of Faculty of Economics, Sarajevo, 

September – December 2002. 

18. Diversification Strategy of “Elektroprivreda BiH”, Institute of Faculty of Economics, Sarajevo 

January- March 2002. 

19. “Strategy of tourism development of Canton Sarajevo”, Institute of Faculty of Economics, 

Sarajevo 2001-2002 

20. Strategy of Development of Canton Sarajevo till 2015 (first phase till 2005), Institution for 

planning of development Canton Sarajevo, Sarajevo 2001. 

21. “Macroeconomic Vision of Development of Federation Bosnia and Herzegovina”, Government 

and Ministry of Finance of FBiH, 2001. 

22. Preadfeasibility study of Winter Olympic Games 2010., Institution for planning of development 

Canton Sarajevo, Sarajevo 2001 

23. Project on Privatization of “Magros-metal” Sarajevo, Institute of Faculty of Economics, 

University of Sarajevo, 2000. 

24. Project on Privatization of TP “Marketi”, Sarajevo, Institute of Faculty of Economics, University 

of Sarajevo, 2000. 

25. Feasibility study of Reconstruction Hotel “Borik” Igman, Institute of Faculty of Economics, 

Sarajevo 2000 

26. “Business services development” UNDP, Sarajevo 2000 

27. “Strategy of tourism development of Lukavac municipality”, Institute of Faculty of Economics, 

Sarajevo, 1999 

XI. PARTICIPATION IN ORGANIZATION OF INTERNATIONAL CONGRESSES AND 

CONFERENCES (MEMBERSHIP IN PROGRAMME COMMITTEE) 

1. International conference ICES IV 2008. Sarajevo, Vice president of Program Committee 

2. Conference with International Participation Quality 2007, Neum, Member of Program 

Committee

3. International conference ICES III 2006. Sarajevo, Vice president of Program Committee 

4. Conference with International Participation Quality 2005, Zenica-Fojnica, Member of Program 

Committee 

5. International conference ICES II 2003. Sarajevo, Member of Scientific Committee 

XII. PARTICIPATION IN ORGANIZATION OF DOMESTIC CONGRESSES AND 

CONFERENCES (MEMBERSHIP IN ORGANIZATIONAL BOARDS) 

1. Organization of Round Table „Turistic Activities of BiH – current momenth and 

perspectives“, LOK Sarajevo and Society of Economists Sarajevo, in behalfe of Society of 

Economists Sarajevo 

2. Organization of Round Table „Corporate Social Responsibility“ (with Muris Ĉiĉić, Almir 

Peštek), 2003. 

XIII. Academic Advises (Doctoral Dissertations, Master Thesis and Diploma papers) 

Ph.D. disertations 

1. Amina Imširpašić, „ 

2. Saša Vujić, „Strategic changes in marketing influenced by transformation non-profit 

into for profit organization“ 

2. Nezir Huseinspahić, „Measuring technical and functional dimension of health service 

quality“ 

Master thesis 

1. Maja Arslanagić, ''Corporate reputation of services companies' influence on B2B 

customers' value perception“, Defended 2011. 

2. Edin Kazazić, „Banking services quality as the function of small and medium 

enterprises“, in the process 

3. Jašić Amela, „Market orientation and business performance of BiH enterprises in 

domestic and foreign-owned“, in the process 

4. Amir Dizdarević, „Indirect distribution on B2B market“, in the process 

5. Veldin Ovĉina, „Marketing activities for atracting FDI in BH“ Academic adviser, 

defended 2007 

6. Amra Kraljić, „Marketing strategy of telecom operatoras in liberalised environment – 

BH telecom example“, Academic adviser, Defended 2007. 

7. Amina Imširpašić, «Mjerenje kvaliteta mobilnih usluga korištenjem prilagoĊenog 

Gronrosovog modela», Academic adviser, Defended February 25. 2008. 

8. Saša Vujić, „Valorization of decision making elements in the process of usign 

microcredits and miccroredit“, Academic adviser, Defended 06.09.2006. 

Professional papers 

1. Burić-Zerdo Mersiha, „Zbirke Zaviĉajnog muzeja u funkciji turistiĉke ponude“, Defended in 

form of Commission for professional exams, April 2008.

XIV. MEMBERSHIP IN ACADEMIC COMMISSIONS / Doctoral Dissertations, Master Thesis 

a) Ph.D. dissertation 

1. President of the Commission to review the eligibility of candidates and issues for Amina 

Imširpašić, School of Economics and Business, Sarajevo, October 2008. – Accepted 

2. President of the Commission to review the eligibility of candidates and issues for Saša Vujić, 

2008. Accepted 

3. Member of the Commission to review the eligibility of candidates and issues Rusmira 

Sendića, School of Economics and Business, Accepted 

4. Member of the Commission to review the eligibility of candidates and issues for Mr. Sc. 

Miroslav Mandić, „Client relationship management as the basic determinant of the marketing 

management“, School of economics, University in Zagreb, January 2007. – approved. 

5. President of the Commission to review the eligibility of candidates and issues for Nezir 

Huseinspahića, approved. 

6. Member of the Commission to review the eligibility of candidates and issues for Ţeljko 

Kovaĉ, Mr. Sc. „Valorization of olimpic mountains Bjelašnica-Igman for sport and tourism“, 

University of Sarajeva, 2003. – rejected. 

a) Master thesis 

1. President of the Commission to review and master's thesis defense „Customer protection 

in economic undeveloped countries“, Renata Radić, School of Economics and Business 

Sarajevo, 2008. – Paper defended December 11. 2008. 

2. President of the Commission to review and master's thesis defense „Price formation for 

softare products on the Bosnia and Herzegovina market, in the globalizastion circumstances“, 

Haris Šaranović, School of Economics and Business Sarajevo, Paper defended August 29. 

2008. 

3. Member of the Commission to review and master's thesis defense, „Country brand 

development: comparative examples of Central and Easte countries“, Amra Tabaković, School 

of Economics and Business Sarajevo, Paper defended, August 26. 2008. 

4. Member of the Commission to review and master's thesis defense, «Marketing of 

Centrotrans-Eurolines company », Ĉengić Safudin, School of Economics and Business 

Sarajevo, Paper defended, June 28. 2008. 

5. President of the Commission to review and master's thesis defense, «Marketing in clinets' 

lifecicle management on insurance market», Franjić Aida, School of Economics and Business 

Sarajevo, Paper defended 2007. 

6. Member of the Commission to review and master's thesis defense, «Marketing public 

postal operator», Ćorić Nino, School of Economics and Business Sarajevo, Paper defended 

2007. 

7. Member of the Commission to review and master's thesis defense „Technologicak 

development influenc on documentary credit“, Mehić Eldina, School of Economics and 

Business Sarajevo, Paper defended 2004. 

8. Member of the Commission to review and master's thesis defense „Trade company 

management by using elements of rentability graph, School of Economics and Business 

Sarajevo, Paper defended 2004.

9. Member of the Commission to review and master's thesis defense, „Cross-cultural aspects 

of banking acvisition in Southeastern Europe – HVB Bank BiH i CPB Sarajevo case“, 

Huseinspahić Nezira, School of Economics and Business Sarajevo, Paper defended 2004. 

b) ADDITIONAL REFERENCES 

� STUDY VISITS 

1. 2006, July/August University of Delaware, Delaware, USA 

2. 2004, July University of Turin, SAA, Italy 

3. 2002, June University of Bologna and Centro for Balcanica, Italy 

4. 2001, Novembar University of North London, London, Great Britain 

5. 2001, May/June University of Bologna and Centro for Balcanica, Italy 

6. 2000, May Warsaw School of Economics, Warsaw, Poland 

7. 1999, October Aalborg University Aalborg, Denmark 

� PROFESSIONALS CONFERENCES AND EVENTS 

1. Vesna Babić-Hodović, “Kulturno nasljeĊe kao turistiĉka ponuda”, MeĊunarodno 

savjetovanje, “The Cultural Heritage in the Service of Tourism”, Tuzla, Decembar 

03-04 th , 2004. 

2. “Regional Cooperation – Answer to the Challenges of Globalization”, International 

Workshop “The Adriatic-Ionian Multicity of Hospitality and Mobility”, 3-8 November 

2003. Bologna, Italy 

3. “Kulturno nasljeĊe u funkciji razvoja turizma”, MeĊunarodna radionica “Naši 

korijeni”, “Dani Evropskog kulturnog nasljeĊa”, Sarajevo, oktobar 2003. 

4. Vesna Babić-Hodović, Eldin Mehić “Small and Medium Enterprises in Regional 

Development – Limits and Possibilities for Creating Business Strategies”, 

International conference “Regional Cooperation and Economic Development”, 

Prilep, 20-21 June 2003 

5. “Transformation Banking Sector from the Pre-transition to the “Modern Banking 

Sector”, in the “The Central-South-Eastern European Banking System between 

Classic and Modern Age (the 19 th and 20 th centuries), Oradea, Romania, 9-11 

May 2003. 

6. “FDI and Banking Integration in Bosnia and Herzegovina – Influences on the 

Economic Growth in BiH”, na konferenciji “Economic Development and 

Reconstruction Policies in South -East Europe: Regional Cooperation, Trade and 

Foreign Investment” Inter-University Centre, Dubrovnik, 10 th -12 th April, 2003 

7. “Integrisano planiranje turizma – pretpostavke za efikasno investiranje”, Prvi 

Interregionalni turistiĉki forum “EUROTURS” i 4. Internacionalni festival Turizma 

“BIHTOURS” , Struĉni skup „Turizam u 21. vijeku“, Bosna i Hercegovina, Tuzla, 

Oktobar 2002.

� RESEARCH GRANTS 

1. Financial support of Soros foundation 1998 for the Project “Implementation marketing 

in Bosnian and Hercegovinian services companies” RSS support of Soros fondation, 

for individual project 1998. 

2. Financial support of School of Economics and Business Sarajevo 2007. for project 

«Banking sector efficiency influence on economic growth in CEE and SEE countries» 

3. Financial support of Canton Ministy for education and science 2007. for the Project 

„Corporate social responsibility of BH companies“ 

4. Financial support of Federal Ministry for education, 2007 for the Project „FDI 

influences on economic growth in Bosnia and Herzegovina“. 

� REVIEWS 

1. Reviewer, Collection of Papers of School of Economics and Business 








5. Reviewer Proceedings ICES IV From Transition to Sustainable 

Development: The Path to European Integration, 2006. 



7. Reviewer Zbornika radova sa 5th Research/Expert Conference, with 

International Particiption, Quality 2007, Proceedings ISSN 1512-9168, 



9. Reviewer, Proceedings ICES III, From Transition to Sustainable 

Development: The Path to European Integration, 2006. 

� INTERNATIONAL TEACHING EXPERIENCES 

1. 2008/2009. Associate Professor - Faculty of Science, Geography Department 

2. 2005 - 2008 Professor Sarajevo Graduate School of Business (SGSB – american accredited 

MBA) 

3. 2007-2009 Associate Professor – part-time Faculty for business management University 

Dţemal Bijedić Mostar 

4. 2005-2007 Assistant Profesor – part-time Faculty for business management University 

Dţemal Bijedić Mostar

5. 2003 Visiting professor, Uni-Adrion, Virtual University of the Adriatic-Ionian Basin, Bologna, 

“The Adriatic-Ionian Multicity of Hospitality and Mobility”, “Regional Cooperation – Answer to 

the Challenges of Globalization.” 

6. 2002 Visiting professor, MA “Tourism and Cultural Industry”, University of North London and 

University of Bologna 

� OTHER 

Coordinator and participant in different Tempus projects in front of University of Sarajevo 

(Tempus Joint European Projects) interuniversity cooperation 1998-2003 

1) 1998-2000 “Developing Curricula in Economics and Business Administration at BH 

Universities”, Participating universities Manchester University, Manchester, UK, Aalborg 

University, Aalborg, Denmark, Warsaw School of Economics, Warsaw Poland, University of 

Thessalonike, Thessalonike, Greece and universities in Bosnia and Herzegovina 

2) 2000-2003 

“Development and Institution Building in Tourism Area in Bosnia and Herzegovina”, with 

participation University of Bologna, Italy, University of North London, London, Great Britain, 

Ministry of economy of Federation of Bosnia and Herzegovina, Ministry of economy of 

Republika Srbska, Chamber of Commerce of Bosnia and Herzegovina, University of Sarajevo, 

University of Banja Luka. 

3) February 2002 

Tempus workshop, Centre Borquette, Brussels 

Organizer and lecturer on the courses and education in the Marketing and Marketing 

management area, Brand management, Customer relationship management, Non profit 

marketing.

Curriculum Vitae - University of Sarajevo

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