Griffin Report of Food Marketing Circulation
Griffin Report of Food Marketing Circulation
Griffin Report of Food Marketing Circulation
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
www.griffinreport.com<br />
MEDIA KIT 2012
The <strong>Griffin</strong> <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong> Media Kit 2012<br />
95%<br />
<strong>of</strong> Executives Agree<br />
Readers, Retailers & Operators<br />
As a trusted leader in the food industry for 45 years, we know how<br />
important it is for decision-makers to be informed <strong>of</strong> trends impacting<br />
their traditional markets as well as emerging channels. Every<br />
issue <strong>of</strong>fers clear concise coverage on the important news <strong>of</strong> the<br />
day and is a “must read” for today’s busy executive. There is no other<br />
publication like The <strong>Griffin</strong> <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong>.<br />
Industry Positioning<br />
78%<br />
<strong>of</strong> Advertisers Agree<br />
Advertising in a multi-channel food industry media<br />
is more productive and cost efficient.<br />
Reaching decision-makers in all <strong>of</strong> the various food channels was<br />
once very costly but now there is a better way to maximize your<br />
advertising dollars. The <strong>Griffin</strong> <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong> is the<br />
ONLY advertising vehicle that spans the entire diversified food<br />
industry. No other publication comes close to reaching more than<br />
50,000 food industry executives in both traditional and non-traditional<br />
markets.<br />
<strong>Griffin</strong> Publishing Company • Phone: 781-829-4700 • Fax: 781-829-0134 • Mailing Address: P.O. Box 2826 • Duxbury, MA 02331-2826 • Delivery Address: 21 Chestnut Street • Duxbury, MA 02332 • www.griffinreport.com<br />
2
The <strong>Griffin</strong> <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong> Media Kit 2012<br />
Four convenient sections focused on the<br />
largest and fastest-growing industry sectors<br />
in food – all in one publication<br />
A<br />
Supermarket <strong>Report</strong>. Concentrating on food at retail, this front section focuses on supermarket and retail outlets that are<br />
moving in the industry in new directions. The <strong>Griffin</strong> <strong>Report</strong> covers all news affecting the traditional grocery industry, including<br />
retailers, distributors, sales and marketing agencies and manufacturers. It also <strong>of</strong>fers opinion pieces from key people and the industry<br />
at large.<br />
B<br />
<strong>Food</strong> Service <strong>Report</strong>. Change is the name <strong>of</strong> the game in foodservice. With an increased interest in Quality vs. Quantity this<br />
industry segment is pioneering trends well worth watching. The <strong>Food</strong> Service <strong>Report</strong> is comprehensive covering both emerging<br />
and traditional outlets. It also covers all distributor, sales and manufacturing news and analyzes its impact on the changing<br />
business. Exclusive stories on the products and people making waves in food service today are regularly featured.<br />
C<br />
C-Store <strong>Report</strong>. The convenience store industry is one <strong>of</strong> the most unique and powerful retail industries<br />
in America - and one <strong>of</strong> the fastest-growing segments in food today. Inside the<br />
C-Store <strong>Report</strong>, you’ll find news and features covering the products and services that<br />
matter most, including tobacco, beer and wine, petroleum, snacks and beverages.<br />
New products, promotions and appointments <strong>of</strong> importance to convenience<br />
store operators are also highlighted in this section.<br />
D<br />
New Channels / Cross Channels <strong>Report</strong>. With<br />
increasing frequency food industry news and<br />
newsmakers clearly represent the merging or “blurring” <strong>of</strong><br />
the industry - this section covers both the “crossover” <strong>of</strong> traditional<br />
channels and the emergence <strong>of</strong> non-traditional<br />
food retailers including drug stores, warehouse, big box and<br />
specialty retailers.<br />
<strong>Griffin</strong> Publishing Company • Phone: 781-829-4700 • Fax: 781-829-0134 • Mailing Address: P.O. Box 2826 • Duxbury, MA 02331-2826 • Delivery Address: 21 Chestnut Street • Duxbury, MA 02332 • www.griffinreport.com<br />
3
Editorial Calendar 2012<br />
<strong>Griffin</strong> The <strong>Griffin</strong> Publishing <strong>Report</strong> Media <strong>of</strong> <strong>Food</strong> Kit <strong>Marketing</strong> 2012 Media Kit 2012<br />
������� ��� ��� ����� �� ����� ������<br />
Supermarket <strong>Report</strong> <strong>Food</strong> Service <strong>Report</strong> C-Store <strong>Report</strong> New/Cross Channels <strong>Report</strong><br />
� Perishables Column<br />
� Broker News<br />
� Endcaps<br />
� Retail Columnists<br />
� ������ �� ��� ����<br />
� ������ �� ��� ����<br />
� Franchising News<br />
� <strong>Food</strong> Safety<br />
� Spare Parts (<strong>Food</strong> Service Equip. & Services)<br />
� High Spirits (Beer, Wine Liquors)<br />
� Quick Picks Column<br />
� ������ �� ��� ����<br />
� ������� ����<br />
� �������� ����<br />
MONTH PUBLICATION THEME MULTI-CHANNEL FOCUS TRADE SHOWS<br />
January<br />
February<br />
March<br />
April<br />
New Year, New You<br />
Diversity in the Marketplace<br />
Sustainability &<br />
The Green Issue<br />
Merchandising,<br />
<strong>Marketing</strong>, Media<br />
• Health and Fitness<br />
• Bakery and Bakery Products<br />
• Women <strong>of</strong> Influence In the <strong>Food</strong> Industry<br />
• Frozen <strong>Food</strong>s & Seafood<br />
• Northeast Retailer <strong>of</strong> the Year<br />
• Green Focus<br />
• Produce<br />
• BBQ/Meat and Poultry<br />
• Candy & Snacks<br />
• National Grocers Assn. Convention<br />
• Boston Int’l Seafood Show & New England <strong>Food</strong> Show<br />
• Int’l Restaurant and <strong>Food</strong>service Show <strong>of</strong> New York<br />
• C<strong>of</strong>fee Fest, Chicago<br />
• Southeast Petro <strong>Food</strong> and <strong>Marketing</strong> Show<br />
• Maine Restaurant and Lodging Show<br />
• Boston Int’l Seafood Show & New England <strong>Food</strong> Show<br />
• New England Produce Show<br />
• NECSA Show<br />
� �������� ������� � ��������� ����<br />
� ����������� ��� ���������<br />
� �����������<br />
� ���� ��������� ���� �����<br />
� ��� ���� ���� ������<br />
� ����� ���� ��� ��������������<br />
� �������� �� ������<br />
Gri�n Publishing Company � Phone: 781-829-4700 � Fax: 781-829-0134 � Mailing Address: P.O. Box 2826 � Duxbury, MA 02331-2826 � Delivery Address: 21 Chestnut Street � Duxbury, MA 02332 � www.gri�npublishing.net<br />
<strong>Griffin</strong> Publishing Company • Phone: 781-829-4700 • Fax: 781-829-0134 • Mailing Address: P.O. Box 2826 • Duxbury, MA 02331-2826 • Delivery Address: 21 Chestnut Street • Duxbury, MA 02332 • www.griffinreport.com<br />
4
The <strong>Griffin</strong> <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong> Media Kit 2012<br />
Editorial Calendar / JULY-DECEMBER 2010<br />
MONTH PUBLICATION THEME MULTI-CHANNEL FOCUS TRADE SHOWS<br />
May<br />
June<br />
July<br />
August<br />
September<br />
October<br />
November<br />
December<br />
Equipment and Design<br />
New England<br />
Retailer <strong>of</strong> the Year<br />
The Independent<br />
Operator & Distributors<br />
Back To School<br />
Back To Work<br />
<strong>Food</strong> Safety & Sanitation<br />
Technology & POS<br />
Distributors & Wholesalers<br />
Who’s News:<br />
The Year in Review<br />
• MFA Person <strong>of</strong> the Year<br />
• Perishables<br />
• Dairy & Ice Cream<br />
• Snacks<br />
• Organics, Natural and Specialty <strong>Food</strong>s<br />
• Southeast Retailer <strong>of</strong> the Year<br />
• Tobacco/Smokeless Tobacco Products<br />
• Best Places To Work<br />
• New Product Launches<br />
• Brokers, Sales & <strong>Marketing</strong><br />
• First Families in the <strong>Food</strong> Industry<br />
• NACS Show Preview<br />
• Customer Loyalty Programs<br />
• Ethnic <strong>Food</strong>s<br />
• Condiments, Seasonings, Sauces<br />
• Pet Aisle<br />
• Company Spotlight: Innovative Distributor<br />
• C-Store Innovator <strong>of</strong> the Year<br />
• Retail Innovator <strong>of</strong> the Year<br />
• Holiday Salute<br />
• Pasta, Pizza, Olive Oil<br />
• C<strong>of</strong>fee and Tea<br />
• NYACS Show<br />
• FMI Show<br />
• NACStech<br />
• NRA Show<br />
• IDDBA Show<br />
• Tennessee Grocers & C-Store Assn. Expo<br />
• All Things Organic<br />
• Ga. Assn <strong>of</strong> Convenience Stores<br />
• Summer Fancy <strong>Food</strong> Show, Wash. D.C.<br />
• Sunshine Fuel and <strong>Food</strong> Expo<br />
• Alabama Grocers Association Conv.<br />
• Sunbelt Petro Conference<br />
• Southern Convenience & Petroleum Show<br />
• Sweets and Snacks Expo<br />
• Mass <strong>Food</strong> Assn. Conv.<br />
• Florida Restaurant & Lodging Show<br />
• Vermont Grocers and New Hampshire Grocers Conventions<br />
• NACS<br />
• Natural Products East, Baltimore, Md<br />
• Kosherfest<br />
• Int’l Motel and Restaurant Show<br />
• Mass. <strong>Food</strong> Assn. Hall <strong>of</strong> Fame and Annual Meeting<br />
• Rhode Island <strong>Food</strong> Dealers Assn. Annual Meeting<br />
• Rhode Island Hospitality Show<br />
• GA <strong>Food</strong> Industry Association<br />
<strong>Griffin</strong> Publishing Company • Phone: 781-829-4700 • Fax: 781-829-0134 • Mailing Address: P.O. Box 2826 • Duxbury, MA 02331-2826 • Delivery Address: 21 Chestnut Street • Duxbury, MA 02332 • www.griffinreport.com<br />
Gri�n Publishing Company � Phone: 781-829-4700 � Fax: 781-829-0134 � Mailing Address: P.O. Box 2826 � Duxbury, MA 02331-2826 � Delivery Address: 21 Chestnut Street � Duxbury, MA 02332 � www.gri�npublishing.net<br />
5
The <strong>Griffin</strong> <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong> Media Kit 2012<br />
The Gri�n <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong>—Advertising Rates<br />
Ad Size 1x 3x 6x 9x 12x File Specifications<br />
Full Spread $6,500 6,175 5,866 5,573 5,294<br />
2/3 Spread $4,800 4,560 4,332 4,115 3,910<br />
1/2 Spread $4,400 4,180 3,971 3,772 3,584<br />
T Spread<br />
$ 4,<br />
100<br />
3,<br />
895<br />
3,<br />
700<br />
3,<br />
515<br />
Full Page $3,900 3,705 3,510 3,335 3,159<br />
Junior Page $3,000 2,850 2,708 2,572 2,444<br />
Half Page $1,900 1,800 1,700 1,600 1,500<br />
Quarter Page $1,000 950 903 857 815<br />
<strong>Griffin</strong> Publishing Company • Phone: 781-829-4700 • Fax: 781-829-0134 • Mailing Address: P.O. Box 2826 • Duxbury, MA 02331-2826 • Delivery Address: 21 Chestnut Street • Duxbury, MA 02332 • www.griffinreport.com 6<br />
3,<br />
339<br />
Printing: Web Offset<br />
File Format Accepted<br />
Advertisers are encouraged to submit<br />
PDF and PDF/X1-A files prepared for<br />
press-optimized printing. We will also<br />
accept .tiff, .eps, .doc, .ppt, .ai (Illustrator),<br />
and .psd (Photoshop).<br />
Media<br />
Mac or PC formatted CD-R, CD-RW or<br />
DVD. We also accept FTP instructions.<br />
Photo Elements<br />
300 dpi, actual size; CMYK color model;<br />
.tif or .eps format preferred. Will also<br />
accept high-resolution .jpgs.<br />
Color Mode<br />
Ads should be converted to CMYK prior<br />
to submission as color shifts may occur.<br />
Ads received in RGB color will be converted<br />
to CMYK.<br />
Advertising Deadlines<br />
Fonts<br />
All fonts should be embedded. When<br />
submitting application files, please<br />
include screen and printer fonts. On<br />
Illustrations it is recommended to<br />
convert text to outlines, however<br />
outlined text cannot be altered.<br />
Resolution: 300 dpi or higher<br />
For any questions:<br />
Ingrid Nappellio<br />
Graphic Designer<br />
P: 781-829-4700 ext. 31<br />
F: 781-829-0134<br />
E: ingrid@griffinpublishing.net<br />
*Call for Additional Sizes<br />
Reservation Deadline: 15th <strong>of</strong> the month prior<br />
Ad Material Deadline: 18th <strong>of</strong> the month prior<br />
Agency Commission: 15% o�<br />
Rates are black & white — Add $500 for color — Other ad sizes available upon request<br />
Single Leaf Insert: $4,200 net —For additional insert prices, call for details.
The Gri�n <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong>—Advertising Specs<br />
The <strong>Griffin</strong> <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong> Media Kit 2012<br />
File File Specifications<br />
Speci�cations<br />
Printing: Printing: Web Web Offset O�set<br />
File File Format Format Accepted Accepted<br />
Advertisers Advertsiers are are encouraged encouraged to to submit submit PDF PDF and and<br />
PDF/X1-A PDF/X1-A files files prepared prepared for for press-optimized press-optimized printing. printing.<br />
We We will will also also accept accept .tiff, .tiff, .eps, .eps, .doc, .doc, .ppt, .ppt, .ai .ai (Illustrator), (illustrator),<br />
and and .psd .psd (Photoshop). (photoshop).<br />
Media Media<br />
Mac Mac or or PC PC formatted formatted CD-R, CD-R, CD-RW CD-RW or or DVD. DVD. We also<br />
accept We also FTP accept instructions. FTP instructions.<br />
Photo Photo Elements Elements<br />
300 300 dpi, dpi, actual actual size; size; CMYK CMYK color color model; model; .tif .tif or or .eps .eps for-<br />
format mat preferred. preferred. Will We also accept high-resolution .jpgs.<br />
Color Color Mode Mode<br />
Ads Ads should should be be converted converted to to CMYK CMYK prior prior to to submission submis-<br />
as sion color as shifts color may shifts occur. may Ads occur. received Ads received in RGB color in RGB<br />
will color be converted will be converted to CMYK. to CMYK.<br />
Fonts Fonts<br />
All All fonts fonts should should be be embedded. embedded. When When submitting submitting<br />
application application files, files, please please include include screen screen and and printer printer fonts.<br />
On fonts. illustrations On illustrations it is recommended it is recommended to convert to text convert to<br />
outlines, text to however outlines, however outlined text outlined cannot text be cannot altered. be<br />
altered.<br />
Resolution: 300 dpi or higher<br />
Resolution: 300 dpi or higher<br />
For any questions:<br />
For any questions:<br />
Ingrid Nappellio<br />
Graphic Chris Newman Designer<br />
Production Coordinator<br />
P: 781-829-4700 ext. 31<br />
F: P: 781-829-0134<br />
781-829-4700 ext. 12<br />
E: F: ingrid@griffinpublishing.net<br />
781-829-0134<br />
E: production@griffinpublishing.net<br />
*Call for Additional Sizes<br />
*Call for Additional Sizes<br />
FULL SPREAD: . . . . . . . . . . . . . . . . . . . . . .21” X 16”<br />
2/3 SPREAD: . . . . . . . . . . . . . . . . . . . . . . . .21” X 10.5”<br />
1/2 SPREAD: . . . . . . . . . . . . . . . . . . . . . . . .21” X 8”<br />
“T” SPREAD: . . . . . . . . . . . . . . .. . . . . . . . .15.75” X 10.5”<br />
Half Page - Vertical<br />
5”w X 16”h<br />
Half Page - Horizontal<br />
10”w X 8”h<br />
Full Page<br />
10”w X 16”h<br />
Half - “T” Size<br />
8”w X 10”h<br />
Jr. Page<br />
8”w X 14”h<br />
Quarter Page<br />
5”w X 8”h<br />
<strong>Griffin</strong> Publishing Gri�n Company Publishing • Phone: Company 781-829-4700 � Phone: 781-829-4700 • Fax: 781-829-0134 � Fax: 781-829-0134 • Mailing � Address: Mailing Address: P.O. Box P.O. 2826 Box • 2826 Duxbury, � Duxbury, MA 02331-2826 MA 02331-2826 • Delivery � Delivery Address: Address: 21 Chestnut 21 Chestnut Street Street • Duxbury, � Duxbury, MA MA 02332 • � www.griffinreport.com www.gri�npublishing.net 7
The <strong>Griffin</strong> <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong> Media Kit 2012<br />
<strong>Circulation</strong>: <strong>Griffin</strong> <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong><br />
Retailers: CEOs, Owners,<br />
Presidents, Vice Presidents,<br />
Category Managers, Buyers,<br />
Merchandisers, Operations,<br />
Advertising/<strong>Marketing</strong>/<br />
Promotion Personnel<br />
<strong>Circulation</strong> By Business & Industry<br />
67%<br />
Retailers<br />
7% — Wholesalers/Distributors: CEOs, Owners,<br />
Presidents, Vice Presidents, Category Managers,<br />
Buyers, Merchandisers, Operations,<br />
Advertising/<strong>Marketing</strong>/Promotion Personnel<br />
6%—Store Level Management<br />
4%—<strong>Food</strong> Brokers/Sales &<br />
<strong>Marketing</strong> Agencies<br />
12%—Manufacturers<br />
4% — Others: Financial Firms, Associations,<br />
Ad Agencies, Governm ent, School &<br />
Research Agencies<br />
<strong>Circulation</strong> By Class <strong>of</strong> Trade / Sales Channel<br />
46%<br />
Retail<br />
Grocery<br />
21%<br />
<strong>Food</strong>service<br />
22%<br />
Convenience Store<br />
11%<br />
New<br />
Channels<br />
Geographical Market<br />
Northeast<br />
Connecticut, Massachusetts, Maine, New Hampshire, Vermont,<br />
Rhode Island, New York, New Jersey, Pennsylvania, Ohio<br />
16,420<br />
Mid-Atlantic<br />
Maryland, Delaware, Washington DC,<br />
Virginia, West Virginia, Kentucky<br />
11,400<br />
Southeast<br />
North Carolina,<br />
South Carolina, Tennessee,<br />
Alabama, Georgia, Florida<br />
10,300<br />
<strong>Circulation</strong>: 38,120<br />
<strong>Griffin</strong> Publishing Company • Phone: 781-829-4700 • Fax: 781-829-0134 • Mailing Address: P.O. Box 2826 • Duxbury, MA 02331-2826 • Delivery Address: 21 Chestnut Street • Duxbury, MA 02332 • www.griffinreport.com 8
Give it a try! It’s simple.<br />
See how it works. Text the word GRIFFIN to 85775.<br />
What is <strong>Griffin</strong>Text?<br />
<strong>Griffin</strong>Text is a full-service SMS marketing and advertising solution communicating with<br />
customers via keywords, bar coded coupons, <strong>of</strong>fers, surveys, specials, and more. Engage<br />
your customers like you have never done before with the power <strong>of</strong> <strong>Griffin</strong>Text. Users can<br />
be up and running in minutes!<br />
Mobile <strong>Marketing</strong><br />
Empower your business with mobile texting to provide customers with time & location<br />
sensitive info that promotes goods, services and even ideas. Communicate with customers<br />
the way they want to hear from you! Forty-two percent <strong>of</strong> Americans “can’t live without<br />
their cell phone!” Provide your customers with timely <strong>of</strong>fers and coupons that they want<br />
to see! Get immediate results by tying <strong>of</strong>fers/coupons to changes in business conditions,<br />
changes in the weather, holidays, lunch times, known shopping habits, etc. Customize your<br />
<strong>of</strong>fers to what your customers are interested in.<br />
Who uses <strong>Griffin</strong>Text<br />
<strong>Griffin</strong>Text has a wide variety <strong>of</strong> users. Some <strong>of</strong> the largest users <strong>of</strong> our mobile marketing<br />
services are advertising agencies, radio stations, retailers, auto dealers, nightclubs, schools<br />
& universities, and newspapers. The most common applications are sweepstakes, coupons,<br />
and mobile alerts.<br />
Why Mobile <strong>Marketing</strong>?<br />
• It generates responses <strong>of</strong> 20 to 1 over traditional marketing<br />
• Primary form <strong>of</strong> communication for people ages 13-34<br />
• 86% <strong>of</strong> the population 13 and up own a cell phone<br />
• 95% <strong>of</strong> existing mobile contracts have TXT/SMS<br />
• It’s the future and extremely affordable<br />
• Over 90% <strong>of</strong> text messages are read<br />
• Get instant feedback, it’s measurable<br />
Text / Mobile <strong>Marketing</strong><br />
Simple<br />
The most POWERFUL advertising<br />
medium ever invented.<br />
~The New York Times<br />
Viral<br />
Over 160 million American cell phone<br />
users are considered avid texters.<br />
~M:Metrics<br />
Open Rate<br />
Over 90% <strong>of</strong> text messages are opened<br />
and read IMMEDIATELY upon receipt.<br />
~Catalyst<br />
Contact Info<br />
Kevin <strong>Griffin</strong><br />
President<br />
(866) 677-4700 x11<br />
kgriffin@griffinpublishing.net<br />
www.griffintext.com<br />
<strong>Griffin</strong> Publishing Company • Phone: 781-829-4700 • Fax: 781-829-0134 • Mailing Address: P.O. Box 2826 • Duxbury, MA 02331-2826 • Delivery Address: 21 Chestnut Street • Duxbury, MA 02332 • www.griffinreport.com 9
Website & Email Newsletter<br />
Advertising and Sponsorship Opportunities<br />
online rates<br />
2012
New product introductions, branding campaigns, custom advertorials and lead generation – The Griffi n <strong>Report</strong> Website<br />
will provide powerful online communications to integrate into your company’s food industry trade marketing plans.<br />
Weekly Advertising Opportunities<br />
(Rotating & Fixed)<br />
_______________________________<br />
Top Banner Ad (rotating)<br />
Click-thru to your site/email<br />
Specs: 560 x 76 pixels<br />
$900 net per week<br />
Maximum 3 Advertisers per week<br />
_______________________________<br />
Featured Business Block (fi xed)<br />
Click-thru to your site/email<br />
Specs: 230 x 270 pixels<br />
$800 net per week<br />
_______________________________<br />
Tower Ads (rotating)<br />
Click-thru to your site/email<br />
Specs: 160 x 320 pixels<br />
$500 net per week<br />
Maximum 3 Advertisers per week<br />
_______________________________<br />
Classifi ed Ads (fi xed)<br />
Click-thru to your site/email<br />
Maximum 300 Characters<br />
$600 net per week<br />
Monthly Advertising Opportunities<br />
_______________________________<br />
Channel Sponsorship Ads (fi xed)<br />
Combo - Website & E-News<br />
Includes 2 ads on The Griffi n <strong>Report</strong><br />
Website and 1 ad on Griffi n E-News<br />
Click-thru to your site/email<br />
Website Ad Specs: 44 x 230 and 160 x 160<br />
pixels; E-News Ad specs: 44 x 230 pixels<br />
$3,900 net per month<br />
www.griffi nreport.com<br />
Average Monthly Traffi c:<br />
· 15,000 Visitors<br />
· 48,000 Pageviews<br />
Banner Ad<br />
Sponsorship<br />
$900 Featured Business<br />
Sponsorship<br />
$800<br />
Tower Ads<br />
$500<br />
Channel<br />
Sponsorship Ads<br />
$3,900<br />
Questions:<br />
Kevin Griffi n<br />
kgriffi n@griffi npublishing.net<br />
781.829.4700 x11<br />
P.O. Box 2826 Duxbury, MA 02331-2826 781.829.4700 www.griffi nreport.com
New product introductions, branding campaigns, custom advertorials and lead generation – Griffi n E-News will<br />
provide powerful online communications to integrate into your company’s food industry trade marketing plans.<br />
Weekly Advertising Opportunities<br />
(Ads do not rotate)<br />
_______________________________<br />
Leaderboard Ad (SOLD)<br />
Click-thru to your site/email<br />
Specs: 728 x 90 pixels<br />
$1200 net per week<br />
_______________________________<br />
Tower Ads<br />
Click-thru to your site/email<br />
Specs: 120 x 240 pixels<br />
$800 - $900 net per week<br />
_______________________________<br />
Classifi ed Ads<br />
Click-thru to your site/email<br />
Maximum 300 Characters<br />
$600 net per week<br />
______________________________<br />
Top Banner Ads<br />
Click-thru to your site/email<br />
Specs: 520 x 65 pixels<br />
$900 net per week<br />
Monthly Advertising Opportunities<br />
_______________________________<br />
Channel Sponsorship Ads<br />
Combo - Website & E-News<br />
Includes 2 ads on The Griffi n <strong>Report</strong><br />
Website and 1 ad on Griffi n E-News<br />
Click-thru to your site/email<br />
Website Ad Specs: 44 x 230 and 160 x 160<br />
pixels; E-News Ad specs: 44 x 230 pixels<br />
$3,900 net per month<br />
Readership Information:<br />
· 20,000+ Subscribers<br />
· Multi-Channel Industry Executives<br />
· Delivered Every Tuesday A.M.<br />
Weekly Email Newsletter<br />
Top Banner Ad<br />
$900<br />
Leaderboard<br />
Ad<br />
$1200<br />
Channel<br />
Sponsorship Ads<br />
$3,900<br />
Tower Ads<br />
P.O. Box 2826 Duxbury, MA 02331-2826 781.829.4700 www.griffi nreport.com<br />
$800 - $900
Change language