Griffin Report of Food Marketing Circulation
Griffin Report of Food Marketing Circulation
Griffin Report of Food Marketing Circulation
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MEDIA KIT 2012
The <strong>Griffin</strong> <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong> Media Kit 2012<br />
95%<br />
<strong>of</strong> Executives Agree<br />
Readers, Retailers & Operators<br />
As a trusted leader in the food industry for 45 years, we know how<br />
important it is for decision-makers to be informed <strong>of</strong> trends impacting<br />
their traditional markets as well as emerging channels. Every<br />
issue <strong>of</strong>fers clear concise coverage on the important news <strong>of</strong> the<br />
day and is a “must read” for today’s busy executive. There is no other<br />
publication like The <strong>Griffin</strong> <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong>.<br />
Industry Positioning<br />
78%<br />
<strong>of</strong> Advertisers Agree<br />
Advertising in a multi-channel food industry media<br />
is more productive and cost efficient.<br />
Reaching decision-makers in all <strong>of</strong> the various food channels was<br />
once very costly but now there is a better way to maximize your<br />
advertising dollars. The <strong>Griffin</strong> <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong> is the<br />
ONLY advertising vehicle that spans the entire diversified food<br />
industry. No other publication comes close to reaching more than<br />
50,000 food industry executives in both traditional and non-traditional<br />
markets.<br />
<strong>Griffin</strong> Publishing Company • Phone: 781-829-4700 • Fax: 781-829-0134 • Mailing Address: P.O. Box 2826 • Duxbury, MA 02331-2826 • Delivery Address: 21 Chestnut Street • Duxbury, MA 02332 • www.griffinreport.com<br />
2
The <strong>Griffin</strong> <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong> Media Kit 2012<br />
Four convenient sections focused on the<br />
largest and fastest-growing industry sectors<br />
in food – all in one publication<br />
A<br />
Supermarket <strong>Report</strong>. Concentrating on food at retail, this front section focuses on supermarket and retail outlets that are<br />
moving in the industry in new directions. The <strong>Griffin</strong> <strong>Report</strong> covers all news affecting the traditional grocery industry, including<br />
retailers, distributors, sales and marketing agencies and manufacturers. It also <strong>of</strong>fers opinion pieces from key people and the industry<br />
at large.<br />
B<br />
<strong>Food</strong> Service <strong>Report</strong>. Change is the name <strong>of</strong> the game in foodservice. With an increased interest in Quality vs. Quantity this<br />
industry segment is pioneering trends well worth watching. The <strong>Food</strong> Service <strong>Report</strong> is comprehensive covering both emerging<br />
and traditional outlets. It also covers all distributor, sales and manufacturing news and analyzes its impact on the changing<br />
business. Exclusive stories on the products and people making waves in food service today are regularly featured.<br />
C<br />
C-Store <strong>Report</strong>. The convenience store industry is one <strong>of</strong> the most unique and powerful retail industries<br />
in America - and one <strong>of</strong> the fastest-growing segments in food today. Inside the<br />
C-Store <strong>Report</strong>, you’ll find news and features covering the products and services that<br />
matter most, including tobacco, beer and wine, petroleum, snacks and beverages.<br />
New products, promotions and appointments <strong>of</strong> importance to convenience<br />
store operators are also highlighted in this section.<br />
D<br />
New Channels / Cross Channels <strong>Report</strong>. With<br />
increasing frequency food industry news and<br />
newsmakers clearly represent the merging or “blurring” <strong>of</strong><br />
the industry - this section covers both the “crossover” <strong>of</strong> traditional<br />
channels and the emergence <strong>of</strong> non-traditional<br />
food retailers including drug stores, warehouse, big box and<br />
specialty retailers.<br />
<strong>Griffin</strong> Publishing Company • Phone: 781-829-4700 • Fax: 781-829-0134 • Mailing Address: P.O. Box 2826 • Duxbury, MA 02331-2826 • Delivery Address: 21 Chestnut Street • Duxbury, MA 02332 • www.griffinreport.com<br />
3
Editorial Calendar 2012<br />
<strong>Griffin</strong> The <strong>Griffin</strong> Publishing <strong>Report</strong> Media <strong>of</strong> <strong>Food</strong> Kit <strong>Marketing</strong> 2012 Media Kit 2012<br />
������� ��� ��� ����� �� ����� ������<br />
Supermarket <strong>Report</strong> <strong>Food</strong> Service <strong>Report</strong> C-Store <strong>Report</strong> New/Cross Channels <strong>Report</strong><br />
� Perishables Column<br />
� Broker News<br />
� Endcaps<br />
� Retail Columnists<br />
� ������ �� ��� ����<br />
� ������ �� ��� ����<br />
� Franchising News<br />
� <strong>Food</strong> Safety<br />
� Spare Parts (<strong>Food</strong> Service Equip. & Services)<br />
� High Spirits (Beer, Wine Liquors)<br />
� Quick Picks Column<br />
� ������ �� ��� ����<br />
� ������� ����<br />
� �������� ����<br />
MONTH PUBLICATION THEME MULTI-CHANNEL FOCUS TRADE SHOWS<br />
January<br />
February<br />
March<br />
April<br />
New Year, New You<br />
Diversity in the Marketplace<br />
Sustainability &<br />
The Green Issue<br />
Merchandising,<br />
<strong>Marketing</strong>, Media<br />
• Health and Fitness<br />
• Bakery and Bakery Products<br />
• Women <strong>of</strong> Influence In the <strong>Food</strong> Industry<br />
• Frozen <strong>Food</strong>s & Seafood<br />
• Northeast Retailer <strong>of</strong> the Year<br />
• Green Focus<br />
• Produce<br />
• BBQ/Meat and Poultry<br />
• Candy & Snacks<br />
• National Grocers Assn. Convention<br />
• Boston Int’l Seafood Show & New England <strong>Food</strong> Show<br />
• Int’l Restaurant and <strong>Food</strong>service Show <strong>of</strong> New York<br />
• C<strong>of</strong>fee Fest, Chicago<br />
• Southeast Petro <strong>Food</strong> and <strong>Marketing</strong> Show<br />
• Maine Restaurant and Lodging Show<br />
• Boston Int’l Seafood Show & New England <strong>Food</strong> Show<br />
• New England Produce Show<br />
• NECSA Show<br />
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Gri�n Publishing Company � Phone: 781-829-4700 � Fax: 781-829-0134 � Mailing Address: P.O. Box 2826 � Duxbury, MA 02331-2826 � Delivery Address: 21 Chestnut Street � Duxbury, MA 02332 � www.gri�npublishing.net<br />
<strong>Griffin</strong> Publishing Company • Phone: 781-829-4700 • Fax: 781-829-0134 • Mailing Address: P.O. Box 2826 • Duxbury, MA 02331-2826 • Delivery Address: 21 Chestnut Street • Duxbury, MA 02332 • www.griffinreport.com<br />
4
The <strong>Griffin</strong> <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong> Media Kit 2012<br />
Editorial Calendar / JULY-DECEMBER 2010<br />
MONTH PUBLICATION THEME MULTI-CHANNEL FOCUS TRADE SHOWS<br />
May<br />
June<br />
July<br />
August<br />
September<br />
October<br />
November<br />
December<br />
Equipment and Design<br />
New England<br />
Retailer <strong>of</strong> the Year<br />
The Independent<br />
Operator & Distributors<br />
Back To School<br />
Back To Work<br />
<strong>Food</strong> Safety & Sanitation<br />
Technology & POS<br />
Distributors & Wholesalers<br />
Who’s News:<br />
The Year in Review<br />
• MFA Person <strong>of</strong> the Year<br />
• Perishables<br />
• Dairy & Ice Cream<br />
• Snacks<br />
• Organics, Natural and Specialty <strong>Food</strong>s<br />
• Southeast Retailer <strong>of</strong> the Year<br />
• Tobacco/Smokeless Tobacco Products<br />
• Best Places To Work<br />
• New Product Launches<br />
• Brokers, Sales & <strong>Marketing</strong><br />
• First Families in the <strong>Food</strong> Industry<br />
• NACS Show Preview<br />
• Customer Loyalty Programs<br />
• Ethnic <strong>Food</strong>s<br />
• Condiments, Seasonings, Sauces<br />
• Pet Aisle<br />
• Company Spotlight: Innovative Distributor<br />
• C-Store Innovator <strong>of</strong> the Year<br />
• Retail Innovator <strong>of</strong> the Year<br />
• Holiday Salute<br />
• Pasta, Pizza, Olive Oil<br />
• C<strong>of</strong>fee and Tea<br />
• NYACS Show<br />
• FMI Show<br />
• NACStech<br />
• NRA Show<br />
• IDDBA Show<br />
• Tennessee Grocers & C-Store Assn. Expo<br />
• All Things Organic<br />
• Ga. Assn <strong>of</strong> Convenience Stores<br />
• Summer Fancy <strong>Food</strong> Show, Wash. D.C.<br />
• Sunshine Fuel and <strong>Food</strong> Expo<br />
• Alabama Grocers Association Conv.<br />
• Sunbelt Petro Conference<br />
• Southern Convenience & Petroleum Show<br />
• Sweets and Snacks Expo<br />
• Mass <strong>Food</strong> Assn. Conv.<br />
• Florida Restaurant & Lodging Show<br />
• Vermont Grocers and New Hampshire Grocers Conventions<br />
• NACS<br />
• Natural Products East, Baltimore, Md<br />
• Kosherfest<br />
• Int’l Motel and Restaurant Show<br />
• Mass. <strong>Food</strong> Assn. Hall <strong>of</strong> Fame and Annual Meeting<br />
• Rhode Island <strong>Food</strong> Dealers Assn. Annual Meeting<br />
• Rhode Island Hospitality Show<br />
• GA <strong>Food</strong> Industry Association<br />
<strong>Griffin</strong> Publishing Company • Phone: 781-829-4700 • Fax: 781-829-0134 • Mailing Address: P.O. Box 2826 • Duxbury, MA 02331-2826 • Delivery Address: 21 Chestnut Street • Duxbury, MA 02332 • www.griffinreport.com<br />
Gri�n Publishing Company � Phone: 781-829-4700 � Fax: 781-829-0134 � Mailing Address: P.O. Box 2826 � Duxbury, MA 02331-2826 � Delivery Address: 21 Chestnut Street � Duxbury, MA 02332 � www.gri�npublishing.net<br />
5
The <strong>Griffin</strong> <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong> Media Kit 2012<br />
The Gri�n <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong>—Advertising Rates<br />
Ad Size 1x 3x 6x 9x 12x File Specifications<br />
Full Spread $6,500 6,175 5,866 5,573 5,294<br />
2/3 Spread $4,800 4,560 4,332 4,115 3,910<br />
1/2 Spread $4,400 4,180 3,971 3,772 3,584<br />
T Spread<br />
$ 4,<br />
100<br />
3,<br />
895<br />
3,<br />
700<br />
3,<br />
515<br />
Full Page $3,900 3,705 3,510 3,335 3,159<br />
Junior Page $3,000 2,850 2,708 2,572 2,444<br />
Half Page $1,900 1,800 1,700 1,600 1,500<br />
Quarter Page $1,000 950 903 857 815<br />
<strong>Griffin</strong> Publishing Company • Phone: 781-829-4700 • Fax: 781-829-0134 • Mailing Address: P.O. Box 2826 • Duxbury, MA 02331-2826 • Delivery Address: 21 Chestnut Street • Duxbury, MA 02332 • www.griffinreport.com 6<br />
3,<br />
339<br />
Printing: Web Offset<br />
File Format Accepted<br />
Advertisers are encouraged to submit<br />
PDF and PDF/X1-A files prepared for<br />
press-optimized printing. We will also<br />
accept .tiff, .eps, .doc, .ppt, .ai (Illustrator),<br />
and .psd (Photoshop).<br />
Media<br />
Mac or PC formatted CD-R, CD-RW or<br />
DVD. We also accept FTP instructions.<br />
Photo Elements<br />
300 dpi, actual size; CMYK color model;<br />
.tif or .eps format preferred. Will also<br />
accept high-resolution .jpgs.<br />
Color Mode<br />
Ads should be converted to CMYK prior<br />
to submission as color shifts may occur.<br />
Ads received in RGB color will be converted<br />
to CMYK.<br />
Advertising Deadlines<br />
Fonts<br />
All fonts should be embedded. When<br />
submitting application files, please<br />
include screen and printer fonts. On<br />
Illustrations it is recommended to<br />
convert text to outlines, however<br />
outlined text cannot be altered.<br />
Resolution: 300 dpi or higher<br />
For any questions:<br />
Ingrid Nappellio<br />
Graphic Designer<br />
P: 781-829-4700 ext. 31<br />
F: 781-829-0134<br />
E: ingrid@griffinpublishing.net<br />
*Call for Additional Sizes<br />
Reservation Deadline: 15th <strong>of</strong> the month prior<br />
Ad Material Deadline: 18th <strong>of</strong> the month prior<br />
Agency Commission: 15% o�<br />
Rates are black & white — Add $500 for color — Other ad sizes available upon request<br />
Single Leaf Insert: $4,200 net —For additional insert prices, call for details.
The Gri�n <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong>—Advertising Specs<br />
The <strong>Griffin</strong> <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong> Media Kit 2012<br />
File File Specifications<br />
Speci�cations<br />
Printing: Printing: Web Web Offset O�set<br />
File File Format Format Accepted Accepted<br />
Advertisers Advertsiers are are encouraged encouraged to to submit submit PDF PDF and and<br />
PDF/X1-A PDF/X1-A files files prepared prepared for for press-optimized press-optimized printing. printing.<br />
We We will will also also accept accept .tiff, .tiff, .eps, .eps, .doc, .doc, .ppt, .ppt, .ai .ai (Illustrator), (illustrator),<br />
and and .psd .psd (Photoshop). (photoshop).<br />
Media Media<br />
Mac Mac or or PC PC formatted formatted CD-R, CD-R, CD-RW CD-RW or or DVD. DVD. We also<br />
accept We also FTP accept instructions. FTP instructions.<br />
Photo Photo Elements Elements<br />
300 300 dpi, dpi, actual actual size; size; CMYK CMYK color color model; model; .tif .tif or or .eps .eps for-<br />
format mat preferred. preferred. Will We also accept high-resolution .jpgs.<br />
Color Color Mode Mode<br />
Ads Ads should should be be converted converted to to CMYK CMYK prior prior to to submission submis-<br />
as sion color as shifts color may shifts occur. may Ads occur. received Ads received in RGB color in RGB<br />
will color be converted will be converted to CMYK. to CMYK.<br />
Fonts Fonts<br />
All All fonts fonts should should be be embedded. embedded. When When submitting submitting<br />
application application files, files, please please include include screen screen and and printer printer fonts.<br />
On fonts. illustrations On illustrations it is recommended it is recommended to convert to text convert to<br />
outlines, text to however outlines, however outlined text outlined cannot text be cannot altered. be<br />
altered.<br />
Resolution: 300 dpi or higher<br />
Resolution: 300 dpi or higher<br />
For any questions:<br />
For any questions:<br />
Ingrid Nappellio<br />
Graphic Chris Newman Designer<br />
Production Coordinator<br />
P: 781-829-4700 ext. 31<br />
F: P: 781-829-0134<br />
781-829-4700 ext. 12<br />
E: F: ingrid@griffinpublishing.net<br />
781-829-0134<br />
E: production@griffinpublishing.net<br />
*Call for Additional Sizes<br />
*Call for Additional Sizes<br />
FULL SPREAD: . . . . . . . . . . . . . . . . . . . . . .21” X 16”<br />
2/3 SPREAD: . . . . . . . . . . . . . . . . . . . . . . . .21” X 10.5”<br />
1/2 SPREAD: . . . . . . . . . . . . . . . . . . . . . . . .21” X 8”<br />
“T” SPREAD: . . . . . . . . . . . . . . .. . . . . . . . .15.75” X 10.5”<br />
Half Page - Vertical<br />
5”w X 16”h<br />
Half Page - Horizontal<br />
10”w X 8”h<br />
Full Page<br />
10”w X 16”h<br />
Half - “T” Size<br />
8”w X 10”h<br />
Jr. Page<br />
8”w X 14”h<br />
Quarter Page<br />
5”w X 8”h<br />
<strong>Griffin</strong> Publishing Gri�n Company Publishing • Phone: Company 781-829-4700 � Phone: 781-829-4700 • Fax: 781-829-0134 � Fax: 781-829-0134 • Mailing � Address: Mailing Address: P.O. Box P.O. 2826 Box • 2826 Duxbury, � Duxbury, MA 02331-2826 MA 02331-2826 • Delivery � Delivery Address: Address: 21 Chestnut 21 Chestnut Street Street • Duxbury, � Duxbury, MA MA 02332 • � www.griffinreport.com www.gri�npublishing.net 7
The <strong>Griffin</strong> <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong> Media Kit 2012<br />
<strong>Circulation</strong>: <strong>Griffin</strong> <strong>Report</strong> <strong>of</strong> <strong>Food</strong> <strong>Marketing</strong><br />
Retailers: CEOs, Owners,<br />
Presidents, Vice Presidents,<br />
Category Managers, Buyers,<br />
Merchandisers, Operations,<br />
Advertising/<strong>Marketing</strong>/<br />
Promotion Personnel<br />
<strong>Circulation</strong> By Business & Industry<br />
67%<br />
Retailers<br />
7% — Wholesalers/Distributors: CEOs, Owners,<br />
Presidents, Vice Presidents, Category Managers,<br />
Buyers, Merchandisers, Operations,<br />
Advertising/<strong>Marketing</strong>/Promotion Personnel<br />
6%—Store Level Management<br />
4%—<strong>Food</strong> Brokers/Sales &<br />
<strong>Marketing</strong> Agencies<br />
12%—Manufacturers<br />
4% — Others: Financial Firms, Associations,<br />
Ad Agencies, Governm ent, School &<br />
Research Agencies<br />
<strong>Circulation</strong> By Class <strong>of</strong> Trade / Sales Channel<br />
46%<br />
Retail<br />
Grocery<br />
21%<br />
<strong>Food</strong>service<br />
22%<br />
Convenience Store<br />
11%<br />
New<br />
Channels<br />
Geographical Market<br />
Northeast<br />
Connecticut, Massachusetts, Maine, New Hampshire, Vermont,<br />
Rhode Island, New York, New Jersey, Pennsylvania, Ohio<br />
16,420<br />
Mid-Atlantic<br />
Maryland, Delaware, Washington DC,<br />
Virginia, West Virginia, Kentucky<br />
11,400<br />
Southeast<br />
North Carolina,<br />
South Carolina, Tennessee,<br />
Alabama, Georgia, Florida<br />
10,300<br />
<strong>Circulation</strong>: 38,120<br />
<strong>Griffin</strong> Publishing Company • Phone: 781-829-4700 • Fax: 781-829-0134 • Mailing Address: P.O. Box 2826 • Duxbury, MA 02331-2826 • Delivery Address: 21 Chestnut Street • Duxbury, MA 02332 • www.griffinreport.com 8
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<strong>Griffin</strong>Text is a full-service SMS marketing and advertising solution communicating with<br />
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users are considered avid texters.<br />
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Open Rate<br />
Over 90% <strong>of</strong> text messages are opened<br />
and read IMMEDIATELY upon receipt.<br />
~Catalyst<br />
Contact Info<br />
Kevin <strong>Griffin</strong><br />
President<br />
(866) 677-4700 x11<br />
kgriffin@griffinpublishing.net<br />
www.griffintext.com<br />
<strong>Griffin</strong> Publishing Company • Phone: 781-829-4700 • Fax: 781-829-0134 • Mailing Address: P.O. Box 2826 • Duxbury, MA 02331-2826 • Delivery Address: 21 Chestnut Street • Duxbury, MA 02332 • www.griffinreport.com 9
Website & Email Newsletter<br />
Advertising and Sponsorship Opportunities<br />
online rates<br />
2012
New product introductions, branding campaigns, custom advertorials and lead generation – The Griffi n <strong>Report</strong> Website<br />
will provide powerful online communications to integrate into your company’s food industry trade marketing plans.<br />
Weekly Advertising Opportunities<br />
(Rotating & Fixed)<br />
_______________________________<br />
Top Banner Ad (rotating)<br />
Click-thru to your site/email<br />
Specs: 560 x 76 pixels<br />
$900 net per week<br />
Maximum 3 Advertisers per week<br />
_______________________________<br />
Featured Business Block (fi xed)<br />
Click-thru to your site/email<br />
Specs: 230 x 270 pixels<br />
$800 net per week<br />
_______________________________<br />
Tower Ads (rotating)<br />
Click-thru to your site/email<br />
Specs: 160 x 320 pixels<br />
$500 net per week<br />
Maximum 3 Advertisers per week<br />
_______________________________<br />
Classifi ed Ads (fi xed)<br />
Click-thru to your site/email<br />
Maximum 300 Characters<br />
$600 net per week<br />
Monthly Advertising Opportunities<br />
_______________________________<br />
Channel Sponsorship Ads (fi xed)<br />
Combo - Website & E-News<br />
Includes 2 ads on The Griffi n <strong>Report</strong><br />
Website and 1 ad on Griffi n E-News<br />
Click-thru to your site/email<br />
Website Ad Specs: 44 x 230 and 160 x 160<br />
pixels; E-News Ad specs: 44 x 230 pixels<br />
$3,900 net per month<br />
www.griffi nreport.com<br />
Average Monthly Traffi c:<br />
· 15,000 Visitors<br />
· 48,000 Pageviews<br />
Banner Ad<br />
Sponsorship<br />
$900 Featured Business<br />
Sponsorship<br />
$800<br />
Tower Ads<br />
$500<br />
Channel<br />
Sponsorship Ads<br />
$3,900<br />
Questions:<br />
Kevin Griffi n<br />
kgriffi n@griffi npublishing.net<br />
781.829.4700 x11<br />
P.O. Box 2826 Duxbury, MA 02331-2826 781.829.4700 www.griffi nreport.com
New product introductions, branding campaigns, custom advertorials and lead generation – Griffi n E-News will<br />
provide powerful online communications to integrate into your company’s food industry trade marketing plans.<br />
Weekly Advertising Opportunities<br />
(Ads do not rotate)<br />
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Leaderboard Ad (SOLD)<br />
Click-thru to your site/email<br />
Specs: 728 x 90 pixels<br />
$1200 net per week<br />
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Tower Ads<br />
Click-thru to your site/email<br />
Specs: 120 x 240 pixels<br />
$800 - $900 net per week<br />
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Classifi ed Ads<br />
Click-thru to your site/email<br />
Maximum 300 Characters<br />
$600 net per week<br />
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Top Banner Ads<br />
Click-thru to your site/email<br />
Specs: 520 x 65 pixels<br />
$900 net per week<br />
Monthly Advertising Opportunities<br />
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Channel Sponsorship Ads<br />
Combo - Website & E-News<br />
Includes 2 ads on The Griffi n <strong>Report</strong><br />
Website and 1 ad on Griffi n E-News<br />
Click-thru to your site/email<br />
Website Ad Specs: 44 x 230 and 160 x 160<br />
pixels; E-News Ad specs: 44 x 230 pixels<br />
$3,900 net per month<br />
Readership Information:<br />
· 20,000+ Subscribers<br />
· Multi-Channel Industry Executives<br />
· Delivered Every Tuesday A.M.<br />
Weekly Email Newsletter<br />
Top Banner Ad<br />
$900<br />
Leaderboard<br />
Ad<br />
$1200<br />
Channel<br />
Sponsorship Ads<br />
$3,900<br />
Tower Ads<br />
P.O. Box 2826 Duxbury, MA 02331-2826 781.829.4700 www.griffi nreport.com<br />
$800 - $900