sound mind sound body sound world - ASICS Global Home

ASICS Code of Conduct
ASICS has adopted the fundamental principle that all
executives and employees must observe the ASICS
Code of Conduct.
ASICS Code of Conduct
“ASICS Code of Conduct” sets out the basic standards
to be complied with by all members of ASICS Group
during their daily activities and in each decision.
1. Integrity to customer
1) Create innovative values and meet customer needs
2) Safety of products and services
3) Appropriate display, description and advertising
4) Respect customer’s privacy
2. Appropriate relation with Society and Environment
1) Refuse any relation with anti-social forces
2) Compliance and respect for regional culture
3) Contribute to sports culture and community
4) Minimize environmental impact
3. Fair business activities
1) Disciplined business activities
2) Ban of big rigging, cartels and dumping
3) Limits on entertainment and gifts
4) Appropriate relations with our business partners
5) Recognize the value of intellectual property
6) Protect corporate assets
7) Safeguard of confidential information
8) Distinction between public and private interests
9) Ban of insider trading
10) Appropriate corporate publication and disclosure
4. Maintain sound workplace
1) Health and safety in workplace
2) Eliminate discrimination
3) Eliminate harassment
4) Respect of privacy
For details, please visit the following website.
www.asics.co.jp/corp/envi/D
Safeguarding Our Intellectual Property
As our business operations become more globalized,
instances of violations of our intellectual property rights
continue to increase. In order to defend our brand value,
we are promoting global initiatives to protect intellectual
property rights.
In recent years, developing countries have been
producing increasing amounts of counterfeit products
that are being sold around the world. Therefore,
surveillance and detection must be strengthened.
In fiscal 2009, in order to increase in-house
recognition of the damage to our brand value arising
from the current extent of product counterfeiting, we
created a display area for an exhibit of examples of
counterfeit products.
We will continue to strengthen the confidence of our
customers by taking measures against counterfeit
products.
Speak-Up Hotline
The company has instituted the Speak-Up Hotline, a
service available to Group companies in Japan as well
as major sales companies in the U.S.A. and Europe. It
accepts reports and inquiries regarding any behavior
that violates or could violate the ASICS CSR Policy or
the ASICS Code of Conduct. It also provides an
opportunity for consultation on compliance issues. This
service is intended to detect the first signs of wrongdoing
and to promote the adoption of corrective measures
without delay.
Special measures are taken to prevent unfair
treatment of employees who use the Hotline.
Compliance initiatives in fiscal 2011 (continuous enforcement)
We provided training regarding compliance, sexual
harassment and workplace bullying as part of our CSR
training at workshops (51 participants) held for newly hired
graduates (including the ASICS Group).
We provided training regarding compliance, sexual
harassment and workplace bullying as part of our CSR
training for employees recruited in mid-career.
· June 17, 2011: 19 participants
· November 8, 2011: 37 participants
· February 7, 2012: 25 participants
Implement training of division managers and department
managers regarding overall compliance, prevention of
harassment, and labor time management.
· November 7−December 20, 2011: 145 participants
Speak-Up Hotline flowchart
Feedback from
survey results
Consultation & whistle-blowing from
persons concerned and employees
(including those of affiliated companies)
Email
Dedicated
phone number
Compliance consultation service
Fact-finding
Mailed
document
Compliance
Committee
Departments Concerned
(Group companies/Divisions/Departments/Sections)