Ford of Canada Selects DealerTrack Arkona ... - Shareholder.com

November 13, 2008
Ford of Canada Selects DealerTrack Arkona Dealer Management System (DMS)
Marks DealerTrack's Initial Entry into the Canadian DMS Market
LAKE SUCCESS, N.Y., Nov 13, 2008 (BUSINESS WIRE) -- Arkona, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq:
TRAK), a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced
that the Ford Motor Company of Canada, Limited has selected the DealerTrack Arkona dealer management system (DMS) as
the replacement product for its current iCONNECT DMS, one of a number of DMSs used by Ford and Ford-Lincoln dealerships
in Canada. The new DMS product will be re-branded iCONNECT and will be marketed and supported by Ford of Canada staff.
"We are excited that Ford of Canada has chosen the DealerTrack Arkona DMS as its new iCONNECT DMS solution," said Mark
O'Neil, chairman and chief executive officer of DealerTrack. "DealerTrack is committed to reducing dealers' costs and
increasing their profitability, while also providing open access to other technology vendors. We look forward to working with
Ford and its dealers across Canada."
About DealerTrack (www.dealertrack.com)
DealerTrack Holdings, Inc. (Nasdaq: TRAK) is a leading provider of on-demand software and data solutions for the U.S.
automotive retail industry. Our solutions enable dealers to receive consumer leads, submit credit applications, compare
financing and leasing options, sell insurance, vehicle accessories and other aftermarket products, document compliance, and
execute financing contracts electronically. In addition, the DealerTrack Arkona dealer management system (DMS) is used by
dealerships across the United States. Over 21,000 dealers, 700 financing sources, and many other service and information
providers are active in the DealerTrack network. For more information, visit www.dealertrack.com.
Safe Harbor for Forward-Looking and Cautionary Statements
Statements in this press release regarding acceptance of the DealerTrack Arkona DMS by Canadian dealers, the benefits of
the DealerTrack Arkona DMS, and all other statements in this release other than the recitation of historical facts are forwardlooking
statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of
risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack Holdings,
Inc. to be materially different from any future results, performance or achievements expressed or implied by these forwardlooking
statements.
Factors that might cause such a difference include: Ford Motor Company of Canada no longer offering the DealerTrack
Arkona DMS as the iCONNECT replacement product; increased competitive pressure from other industry participants, the
inability to execute any element of DealerTrack's business strategy; selling additional products and services to existing and new
customers; success in expanding our customer base and product and service offerings and integrating acquisitions; and other
risks listed in our reports filed with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2007.
These filings can be found at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements
included herein speak only as of the date hereof and we disclaim any obligation to revise or update such statements to reflect
events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.
TRAK-G
SOURCE: DealerTrack Holdings, Inc.
DealerTrack
Raphael Carty, 516-734-3777
raphael.carty@dealertrack.com
or
RF/Binder Partners
Stephanie Lowenthal, 212-994-7619
stephanie.lowenthal@rfbinder.com
Copyright Business Wire 2008

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