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Annual Financial Statements Of AUDI AG

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conditions to suit an employee’s age, models for the individual’s working life and special part-time<br />

arrangements. They also include in-house preventive health care programs and strengthening<br />

employee awareness about taking responsibility for their own financial future.<br />

Information and IT risks<br />

A key success factor behind ongoing, sustainable productivity advances is efficient, cost-effective<br />

processes and information technologies that meet the business requirements of <strong>AUDI</strong> <strong>AG</strong>. Moreover,<br />

the ready availability of data and information flows across all locations is of growing importance<br />

in keeping procedures throughout the Company swift and efficient. At the same time the<br />

growing prevalence of electronic networks does, however, harbor potential information and<br />

IT risks, which could have a lasting impact on financial performance.<br />

The principal risks are the failure of important IT systems within the value chain, unauthorized<br />

access to the system, and the creation of heterogeneous system landscapes.<br />

These risks are largely mitigated through stable, highly available IT infrastructures. Furthermore,<br />

Company-wide security standards play a major role in assuring high continuity in internal<br />

processes and protect the Company against external intervention.<br />

<strong>Financial</strong> risks<br />

<strong>AUDI</strong> <strong>AG</strong> is exposed to financial risks through its business activities. These comprise market price<br />

risks such as from interest rates and raw material prices, as well as issuer risks and liquidity risks.<br />

As a result of the Company’s highly international nature, foreign exchange risks relating in particular<br />

to the U.S. dollar, the pound sterling and the Japanese yen are of special relevance.<br />

Further information on the hedging policy and risk management in the area of financial risks, in<br />

particular relating to the use of derivative financial instruments in hedging transactions, is provided<br />

in the Notes in “Additional disclosures” under Section 34 “Management of financial risks,”<br />

and constitutes part of this Management Report.<br />

Overall assessment of the risk position<br />

Although worldwide demand for cars has recovered much more quickly than expected from the<br />

consequences of the global financial and economic crisis, the further fortunes of the industry<br />

remain very difficult to predict. In particular, the fact that the performance of car markets<br />

worldwide is expected to remain both volatile and heterogeneous represents a substantial risk<br />

to all businesses in the automotive industry.<br />

However, on the basis of all known circumstances and facts, no risks currently exist that could<br />

endanger the Company’s survival in the foreseeable future.<br />

REPORT ON POST-BALANCE SHEET DATE EVENTS<br />

There were no reportable events of material significance after December 31, 2010.<br />

REPORT ON EXPECTED DEVELOPMENTS<br />

Anticipated development of the economic environment<br />

General economic situation<br />

<strong>AUDI</strong> <strong>AG</strong> believes that the upturn in the global economy will continue in 2011. The emerging<br />

countries of Asia and Latin America will make dynamic progress, while the pace of growth in<br />

many industrial countries will remain slow.<br />

37<br />

Management Report<br />

4 <strong>AUDI</strong> <strong>AG</strong><br />

10 Business and<br />

underlying situation<br />

21 <strong>Financial</strong> performance<br />

indicators<br />

23 Social and ecological aspects<br />

31 Risks, opportunities<br />

and outlook<br />

31 Risk report<br />

37 Report on post-balance sheet<br />

date events<br />

37 Report on expected<br />

developments<br />

41 Disclaimer

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