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ROUNDHAY ROAD HIGHWAY IMPROVEMENT PROPOSALS ...

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Method Local Non-<br />

Local<br />

Total<br />

Returns %<br />

Properties – home/workplace<br />

(Hand delivered)<br />

57 4 62 16<br />

Vehicles<br />

(Hand delivered)<br />

3 87 90 24<br />

General (Libraries, public meetings,<br />

call centre)<br />

2 16 18 5<br />

Buses<br />

(Hand delivered to passenger)<br />

6 45 51 13<br />

Pedestrians (Hand delivered)<br />

Website<br />

11 4 15 4<br />

(Unique hits were 750 though only 142<br />

replied)<br />

22 120 142 38<br />

Totals 101 276 377 100<br />

• The most commonly cited source of information for local respondents<br />

was a leaflet to the home/workplace, and a roadside sign/poster in<br />

shop.<br />

• For non-local respondents the most common sources were a leaflet<br />

received while driving and roadside sign/poster in shop, through which<br />

the website has been used extensively.<br />

3.8.2 A roadside sign advertising the consultation was used as an experimental<br />

method. This sign can be seen in Appendix 4.<br />

The sign directed the public to both the dedicated website and the Highway<br />

call centre. As can be seen in the above table, the website was the most<br />

commonly used response method.<br />

3.8.3 The following broad conclusion can be drawn:<br />

• A total response rate of 4.4% is lower than anticipated and that of<br />

previous consultation exercises.<br />

• A wide range of consultation methods were explored, more than we<br />

have done with other Highway project consultations, and the majority of<br />

returns came through the online questionnaire making up 38% of total<br />

returns.<br />

• This website www.leeds.gov.uk/roundhayrd was advertised on the<br />

leaflets and using roadside signs. The roadside sign was an<br />

experimental method and seemed to have achieved a good response.<br />

• The age and gender of respondents were generally as expected and<br />

inline with Census information.<br />

• Responses from non-white ethnicities were lower than expected or<br />

identified by Census information.<br />

10

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