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Formulating Soap Bars with Dow Personal Care Ingredients

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Improving in-Use Sensorial Experience<br />

Several of our technologies can be used to improve the sensorial experience of bar soaps:<br />

Medium to high molecular weight Polyethylene Oxide: POLYOX Lubricating Polymers<br />

Used between 0.05% for high molecular weight (POLYOX WSR 301) to 0.1% for medium molecular weight (POLYOX<br />

WSR N750), POLYOX Polymers will significantly improve the speed of foam generation, foam stability and feel as well as<br />

dry skin feel after rinsing.<br />

100<br />

90<br />

80<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

Preference (%)<br />

0.05% Polyox<br />

WSR-301<br />

Control<br />

Foam Volume<br />

Better Feel<br />

Panel Testing illustrating perceived benefits for POLYOX Polymers-based soap bar versus control<br />

Hydroxypropyl Methylcellulose: METHOCEL Thickeners<br />

Used at around 0.1%, grades of METHOCEL Thickeners such as METHOCEL 40-0202 can visibly improve foam<br />

volume, foam stability, foam feel, rinse speed and after-drying feel.<br />

Cationic Hydroxyethyl Cellulose: UCARE Conditioning Polymers<br />

Used at around 0.1%, grades of UCARE Conditioning Polymers such as UCARE LR-30M or UCARE JR-400<br />

can help significantly improve rinsability, after-drying feel, moisturizing, softness and smoothness.<br />

Combinations of the above technologies have been shown to provide synergistic benefits:<br />

• Combining UCARE Conditioning Polymers <strong>with</strong> METHOCEL Thickeners<br />

provides strong moisture feel and foam quality<br />

• Combining METHOCEL Thickeners and POLYOX Lubricating Polymers<br />

provides excellent after-wash feel<br />

100<br />

90<br />

80<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

Preference (%)<br />

0.05% Polyox<br />

WSR-301<br />

Control<br />

Foam Quality<br />

Overall Preference

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