Board Of DIRECTORS - Company Announcements - Bursa Malaysia

Board Of
DIRECTORS
YG BHG DATO’ CHOON YEE SEIONG
Executive Chairman and Group Managing Director
MR CHEONG TECK CHONG
Executive Director
MADAM CHOON NEE SIEW
Executive Director
MADAM CHOON YOKE YING
Executive Director
MADAM CHOON WAN JOO
Executive Director
DR CHOONG TUCK YEW
Senior Independent Non-Executive Director
ENCIK FAZRIN AZWAR BIN MD NOR
Independent Non-Executive Director
DATIN SHIRLEY YUE SHOU HOW
Independent Non-Executive Director
ANNUAL REPORT 2009 15

16 Poh Kong Holdings Berhad
Profile of BOARD OF DIRECTORS
YG BHG DATO’ CHOON YEE SEIONG
Executive Chairman and Group Managing Director
Yg Bhg Dato’ Choon Yee Seiong, age 55 years, a Malaysian, was appointed to the Board
of Directors of Poh Kong Holdings Berhad (PKHB) as Executive Chairman and Group
Managing Director on 13 January 2004. As one of the founders of the Company in 1976,
he is a visionary entrepreneur, and has helmed the Poh Kong Group since its inception as
Poh Kong Jewellers (PKJ).
Yg Bhg Dato’ Choon is responsible for the overall strategic and marketing directions,
management policies and expansion of PKHB. Over the years, he has been instrumental
in the acquisition of companies, the successful development of a portfolio of international
brands and retail concept stores. He has proven that jewellery retailing is a serious
business which requires resilience, mettle, a good head for numbers and, most of all,
dedication and passion. Under his leadership, he has expanded PKJ retail stores to 95
outlets making it the largest jewellery chain store nationwide.
In 2001, under his supervision, a manufacturing facility in Shah Alam was established
to create exclusive designs by a team of skilled master craftsmen. His determination to
have the finest in jewellery resulted in the set up of the first ever, exclusive Schoeffel for
Poh Kong flagship store at Pavilion Kuala Lumpur in 2007 and was given the exclusive
distribution and marketing rights of the Schoeffel brand in Malaysia and Southeast Asia.
The following year, Poh Kong and Schoeffel officially launched a range of exquisite
watches called the Schoeffel Time Collection. In 2009, Yg Bhg Dato’ Choon led Poh
Kong in collaborating with Luca Carati, one of Italy’s oldest and prestigious jewellers, to
launch the exclusive brand in Malaysia.
He has won prestigious awards, such as the “19 Years At The Top Award” given by
Malaysia Tatler in 2008 and “Super Star of the Year 2008” by the Malaysian Retailer-
Chains Association (MRCA) for his leadership and business achievements.
Yg Bhg Dato’ Choon was the Founder President of the MRCA, and holds numerous
directorships in the companies within the Group. He is a substantial shareholder and
director of Choon Yee Seiong Sdn Bhd, an investment holding company. He is also a
member of the Remuneration Committee of PKHB.
He is the spouse of Datin Hon Wee Fong. His sibilings Madam Choon Nee Siew, Madam
Choon Yoke Ying, Encik Mohd Annuar Choon Bin Abdullah, Madam Choon Wan Joo,
Mr Choon Yee Fook, Mr Choon Yee Bin, Madam Choon Ching Yih and Madam Choong
Bee Chu are shareholders of the Company. His brothers-in-law Mr Siow Der Ming and Mr
Chang Kwong Him are also shareholders of the Company.

MR CHEONG TECK CHONG
Executive Director
Mr Cheong Teck Chong, age 60 years, a Malaysian, was appointed
to the Board of Directors of PKHB as Executive Director on 13
January 2004.
A veteran in the jewellery industry, he was a co-founder of Poh
Kong Jewellers (PKJ) in 1976. Mr Cheong began his career in the
gold jewellery industry in 1967 and rose to the rank of General
Manager in Lian Sin Pawnshop. He became a Partner of Lian Yik
Goldsmith in 1972 until 1980. In 1982, he was appointed Managing
Director of PKJ (SS2) Sdn Bhd, Petaling Jaya. Mr Cheong assists
in the growth, development and expansion of the Group.
He also sits as a Director of other companies within the Group and
is a director and shareholder of Lian Sin Tang Sdn Bhd, Heng Seng
Sdn Bhd and a director of Pajak Gadai Rakyat Sdn Bhd.
Mr Cheong is the spouse of Madam Pang Cheow Moi. Mr Cheong’s
sibiling Madam Cheong Siew Loi @ Chong Kim Looi is also a
shareholder of the Company. His children are Ms Cheong Poh See,
Mr Cheong Chee Khoon and Mr Cheong Chee Kong. Ms Cheong
Poh See and Mr Cheong Chee Kong are also shareholders of the
Company.
Profile of BOARD OF DIRECTORS
MADAM CHOON NEE SIEW
Executive Director
Madam Choon Nee Siew, age 54 years, a Malaysian, was appointed
to the Board of Directors of PKHB as Executive Director on 13
January 2004.
She brings with her more than 30 years of experience in the jewellery
industry having held several portfolios over the years. She started
her career in 1972 as a Sales Representative in Lian Yik Jewellery.
In 1980, she left the company to join Poh Kong Jewellers (PKJ)
as a Sales Manager. Two years later, she was appointed Director
of PKJ (SS2) Sdn Bhd and in 1991 was promoted to Managing
Director of PKJ (Subang Parade) Sdn Bhd.
Her main responsibilities are in overseeing the daily retail operations
and development of the Group. She also holds directorships
of several other companies within the Group and with her vast
experience in the jewellery retail trade has contributed invaluably to
the Group’s growth and development.
Madam Choon Nee Siew’s sibilings Dato’ Choon Yee Seiong,
Madam Choon Yoke Ying, Encik Mohd Annuar Choon Bin
Abdullah, Madam Choon Wan Joo, Mr Choon Yee Fook, Mr Choon
Yee Bin, Madam Choon Ching Yih and Madam Choong Bee Chu
are shareholders of the Company. His brothers-in-law Mr Siow
Der Ming and Mr Chang Kwong Him are also shareholders of the
Company. Ms Cheong Poh See, Mr Cheong Chee Khoon and Mr
Cheong Chee Kong are Madam Choon’s children. Ms Cheong Poh
See and Mr Cheong Chee Kong are shareholders of the Company.
ANNUAL REPORT 2009 17

MADAM CHOON YOKE YING
Executive Director
18 Poh Kong Holdings Berhad
Profile of BOARD OF DIRECTORS
Madam Choon Yoke Ying, age 52 years, a Malaysian, was
appointed to the Board of Directors of PKHB as Executive Director
on 22 January 2008.
She is the Assistant Managing Director of Poh Kong Jewellers Sdn
Bhd (PKJSB) and began her career in the gold jewellery industry
in 1977 when she joined PKJ as a retail Sales Representative. In
1979, she became a Partner in PKJ. In 1993, she was appointed
Director of PKJSB.
Her current responsibilities are marketing and merchandising
for the Group. In addition, she is also in charge of research and
development of the Group. She attends trade fairs regularly to
constantly keep up-to-date on the latest technology, development,
designs and trends in the jewellery industry. She is also a Designer
for Poh Kong’s exclusive jewellery and a Director of various
companies within the Group.
Madam Choon Yoke Ying is the spouse of Mr Chang Kwong Him.
Her siblings Dato’ Choon Yee Seiong, Madam Choon Nee Siew,
Encik Mohd Annuar Choon Bin Abdullah, Madam Choon Wan Joo,
Mr Choon Yee Fook, Mr Choon Yee Bin, Madam Choon Ching Yih
and Madam Choong Bee Chu are shareholders of the Company.
Her brother-in-law Mr Siow Der Ming is also a shareholder of the
Company.
MADAM CHOON WAN JOO
Executive Director
Madam Choon Wan Joo, age 48 years, a Malaysian, was appointed
to the Board of Directors of PKHB as Executive Director on 22
January 2008.
She was appointed as Managing Director of Poh Kong Jewellery
Manufacturer Sdn Bhd (PKJM) since 1991. Her main responsibilities
are in overseeing the daily operations and decision making policies
of PKJM.
Madam Choon Wan Joo’s career in the gold jewellery industry
started in 1980 when she joined Precious Jewellery Sdn Bhd
(Precious) as a Retail Representative. In 1981, she was promoted
to Production Supervisor cum Designer at Precious and was with
the company until 1990. She was responsible for the initial set-up
of the manufacturing plant and has successfully steered the plant to
become fully operational with a work force strength of about 160.
She participates in trade exhibitions to keep abreast of the latest
trends in product designs and development, and advanced
manufacturing technologies. She oversees in the production,
quality control, manufacturing techniques, marketing, design and
administration. In addition, her responsibilities also cover human
resources, accounts and finance functions of the manufacturing
facility. She heads the Group’s research and development team
and provides support in new products development and enhancing
the manufacturing capabilities of the Group. She is also a Director
of several other companies within the Group.
Madam Choon Wan Joo is the spouse of Mr Siow Der Ming.
Her sibilings Dato’ Choon Yee Seiong, Madam Choon Nee Siew,
Madam Choon Yoke Ying, Encik Mohd Annuar Choon Bin Abdullah,
Mr Choon Yee Fook, Mr Choon Yee Bin, Madam Choon Ching Yih
and Madam Choong Bee Chu are shareholders of the Company.
Her brother-in-law Mr Chang Kwong Him, is a shareholder of the
Company.

DR CHOONG TUCK YEW
Senior Independent Non-Executive Director
Dr Choong Tuck Yew, age 71 years, a Malaysian, was appointed to
the Board of Directors of PKHB as an Independent Non-Executive
Director on 13 January 2004. He was promoted to Senior
Independent Non-Executive Director in 2005.
He possesses a DComSc, a MBA and is a Member of the Malaysian
Institute of Accountants (MIA), and Malaysian Institute of Certified
Public Accountants. He is also a Fellow of the CPA Australia, a
Fellow of the Malaysian Association of the Institute of Chartered
Secretaries and Administrators, a Fellow of the Chartered Taxation
Institute of Malaysia, and a Chartered Fellow, as well as a Chartered
Audit Committee Director of the Institute of Internal Auditors,
Malaysia.
In the early years of his career, Dr Choong worked as an accountant
in several companies. In 1968, he joined Bank Negara Malaysia
(Central Bank of Malaysia) and, in 1987, he was appointed as the
Chief Manager of the Central Bank of Malaysia. In 1990, he was
seconded as the Managing Director of Visia Finance Berhad, a
licensed finance company. Currently, Dr Choong is the Chairman
of OSK Investment Bank Berhad. He is also the Deputy Chairman
of C & C Investigation Services Sdn Bhd, a licensed private
investigation company.
His other business interests include directorships at OSK-UOB Unit
Trust Management Berhad and O & G Equities Berhad.
Presently, Dr Choong is the Vice President of the Malaysian Institute
of Directors and an Ambassador representing the World Association
of Detectives in Malaysia. He has been a guest speaker at various
conferences in Malaysia as well as abroad.
Dr Choong is the Chairman of the Audit Committee and a member
of the Remuneration Committee and Nomination Committee
of PKHB.
Profile of BOARD OF DIRECTORS
ENCIK FAZRIN AZWAR BIN MD NOR
Independent Non-Executive Director
Encik Fazrin Azwar Bin Md Nor, age 43 years, a Malaysian, was
appointed to the Board of Directors of PKHB as a Non-Independent
Non-Executive Director on 13 January 2004. He became an
Independent Non-Executive Director in 2005.
An advocate and solicitor, Encik Fazrin was called to the Malaysian
Bar in 1991 following his graduation from the University of Malaya
in 1990 with a Bachelor of Laws (LLB) Honours degree. He started
his career as a legal assistant in 1991 at Messrs Adnan, Sundra &
Low until 1998. In 1999 until 2004, he was the managing partner of
Messrs Michael Chen, Gan, Muzafar & Azwar. In 2005, he became
the managing partner of Messrs Rashidah, Muzafar & Azwar.
He holds directorships in both listed and non-listed companies.
In 1999, he was appointed as an Independent Non-Executive
Director of Tong Herr Resources Berhad, a stainless steel fastener
manufacturer. In 2000, he was appointed as the Independent Non-
Executive Chairman of Mercury Industries Berhad, an industrial
paint manufacturer. In 2003, he was appointed as an Independent
Non-Executive Director of Ire-Tex Corporation Berhad, a packaging
solutions provider. In 2004, he was appointed as an Independent
Non-Executive Director of DPS Resources Berhad, a rubber
wood furniture manufacturer. In 2005, he was appointed as the
Independent Non-Executive Director of Daya Material Berhad,
a polymer based manufacturer. He is also the Non-Independent
Director of Kuchinta Holdings Sdn Bhd and its’ group of companies.
In 2007, he was appointed as an Independent Director of Times
Offset (M) Sdn Bhd.
Encik Fazrin is the Chairman of the Nomination Committee, a
member of the Audit Committee, and Remuneration Committee
of PKHB.
ANNUAL REPORT 2009 19

20
Profile of BOARD OF DIRECTORS
DATIN SHIRLEY YUE SHOU HOW
Independent Non-Executive Director
Datin Shirley Yue Shou How, age 60 years, a Malaysian, was
appointed to the Board of Directors of PKHB as an Independent
Non-Executive Director on 23 January 2009.
Datin Yue has 24 years experience in the local and foreign luxury
fashion retail, business development and consulting, and investment
banking industry.
She was Managing Director/General Manager of Fine Lines,
a company dealing with imported lady apparels and high-end
bespoke orders from 1985 to 1993. Subsequently, she served as
Investment Advisor of Credit Lynonnaise Securities (Asia) Ltd from
1993 to 1998 and was an Investment Banker of Soloman Smith
Barney, Citibank Singapore from 2000 to 2003. She has been a
Director of Oilvest Engineering (M) Sdn Bhd & Elbex Holdings Sdn
Bhd since 2004. She served as Boutique Manager of Chopard,
Pavilion, Kuala Lumpur from 2007 to 2008.
Datin Yue holds a Graduate Diploma in Business Administration
(post graduate degree) from the University of Western Sydney,
Australia and is a member of the Malaysian Institute of Management.
She is also the Chairperson of the Remuneration Committee, and
a Member of the Nomination Committee and the Audit Committee
of PKHB.
Save as disclosed above, none of the Directors has:
· any family relationship with any Directors and/or major
shareholders of the Company.
· any conflict of interest with the Company.
· any conviction for offences within the past 10 years other than
traffic offences, if any.
Poh Kong Holdings Berhad

Value
PREFERENCE · PROFIT · WORTH · RETURN-ON-INVESTMENT
ANNUAL REPORT 2009 21

22 Poh Kong Holdings Berhad
Chairman’s STATEMENT
Dear Valued Shareholders,
On behalf of the Board of Directors (“Board”)
of Poh Kong Holdings Berhad (“the Company”
or “PKHB”), I am pleased to present the Annual
Report and Audited Financial Statements of the
Company and its subsidiaries (“the Group”) for the
financial year ended 31 July 2009 (“FYE 2009”).
Economic and Business Overview
The Malaysia’s economy registered a lower growth of 4.6% in 2008 compared to 6.3%
in the previous year. GDP growth was close to negative territory in the fourth quarter of
2008 at 0.1%.
In 2009, the global economy was largely affected by the financial crisis and economic
recession which emanated in the US and Europe on a scale that was unprecedented.
As asset prices fell and global demand plunged, developing economies were impacted
by the fallout.
In the first quarter of 2009, the Malaysian economy contracted by 6.2% due largely to
a drop in external demand and exports as advanced countries had to contend with a
deepening recession. The country’s economy contracted to a slower 3.9% in the second
quarter of 2009 and in the third quarter, the economy contracted to a smaller 1.2%
mainly due to a decline in the manufacturing sector but it was reported that the worst
was over for the economy.*
Notwitstanding the various uncertainties, the global and domestic economies are
expected to register modest growth in 2010. In Malaysia, this is mainly due to the
Government’s earlier stimulus spending packages totalling RM67 billion, unveiled in
November 2008 (RM7 billion) and March 2009 (RM60 billion), which are having positive
impact on the economy.
Supported by the domestic demand, stabilization and the fiscal stimulus packages
designed to lessen the impact of a global recession, the Government is confident
of achieving a 5% GDP growth in 2010. In announcing this on November 18, 2009,
YB Tan Sri Nor Mohamed Yakcop, Minister in the Prime Minister’s Department, said
the Government had no plans to introduce additional stimulus package to boost the
economy as it was in the process of formulating the 10th Malaysian Plan and a new
economic model.**
According to Retail Group Malaysia (RGM) which tabulates retail data, spending in the
retail industry in Malaysia was expected to grow marginally between 1% and 3% by the
end of 2009 in view of the sluggish economic conditions.***

This posed challenging times for malls and retailers of luxury goods
which have gone through one of the toughest ever operating
environment.
However, RGM is more optimistic next year and projects annual
retail sales growth at about 5% in 2010.
In this context, Poh Kong remains committed to the luxury retail
sector and has put in more focus on promotions of its products to
further enhance sales of its jewellery.
Shopping malls and retailers have geared up for the Malaysia Year
End Sale (MYES) campaign, a much anticipated celebration of
shopping, dining and entertainment from Nov 21 to Jan 3, 2010.
This campaign aimed at promoting domestic and tourist shopping
regionally, would benefit the Group in jewellery retail sales.
Sources:
* Reported in The Edge online “Malaysia Q3 GDP shrinks less than
expected”, 20 Nov 2009
** Reported in StarBiz, “No plan for additional stimulus package”,
19 Nov 2009, Page 5
*** Reported in StarBiz, “Retail industry still growing despite slowdown”
19 October 2009, Page 6
Review of Financial Performance
The Poh Kong Group achieved an increase of 6.34% in revenue of
RM541.6 million in its financial year ended 31 July 2009 (FYE2009)
compared with RM509.3 million for its previous financial year
(FYE2008). This is an increment of RM32.3 million in sales revenue.
Chairman’s STATEMENT
Poh Kong’s higher revenue was attributed to additional revenue
from new stores together with like-for-like growth in existing stores,
as well as higher sales of diamonds and gem-based jewellery from
existing stores.
The Group opened eight new outlets in various urban and suburban
mega malls in FYE2009. Poh Kong’s inventory comprising
of gold and gems, notwithstanding the outlets expansion, have
decreased from RM391.3 million in FYE2008 to RM356.7 million in
FYE2009 due to efficiencies in stock control.
Profit before taxation stood at RM38.6 million for the FYE 2009 or
a marginal decrease of RM1.4 million or a 3.5% decline against
RM40 million for its FYE2008.
The decrease in profit before tax was mainly due to thinner profit
margins from having purchased gold at higher prices and increased
initial operating costs associated with the opening of new outlets.
Based in terms of the number of outlets, the Group is the largest
jewellery retail chain store in Malaysia, and the market leader
nationwide (RAM Ratings Report, November 2009).
Gold jewellery remains Poh Kong’s main revenue contributor
although the Group has stepped up the sales of diamonds and
gems in its advertising and promotions campaigns. The branding
strategy of these stores have been adopted so that the Company
becomes less dependant on its traditional yellow gold jewellery.
As at 31 July 2009, the Group’s net assets recorded an increase
of RM22.6 million at RM283.7 million over the previous year of
RM261.1 million.
ANNUAL REPORT 2009 23

Retailing and Marketing Support
24
Poh Kong Holdings Berhad
Chairman’s STATEMENT
Besides Poh Kong stores as the top line contributor to total sales
revenue, the Group has broaden its range of non-yellow gold
jewellery via alternate brands, namely Tranz and Walt Disney
Collections. The Company currently operates specialty brands and
retail concept stores, such as Diamond Boutique, Diamond & Gold,
Jade Gallery, Poh Kong Gallery, Oro Bianco white gold jewellery,
and Schoeffel boutique, as well as the Schoeffel Time Collection, a
range of fine watches from Germany.
At Poh Kong, we are committed to brand building and will continue
to invest in branding as a long-term investment in our luxury fashion
retailing business.
The Group also represents exclusive designer jewellery brands from
international houses, such as Alessandro Fanfani, Angel Diamonds,
Lapplesite Collection, Luca Carati, Rodney Rayner, SunDay and
Verdi Gioielli. These brands are mainly from European countries,
such as the United Kingdom, Germany and Italy.
From exquisite pieces to simple elegant designs, from irresistible
collections to dazzling custom-made orders, Poh Kong has just
the right jewellery for every occasion. The Group’s marketing mix
continues to place strong emphasis and commitment on design,
craftsmanship, reputation, premium quality and competitive pricing.
For marketing support, intensified efforts in advertising, merchandising
and implementing various product launches, sponsorships, road
shows and promotions over the year will help to maintain the
Group’s leading position.
These effort included the Miss Poh Kong Glamour/ Miss Tourism
International Pageant World Final 2008 beauty parade held at the
Sunway Pyramid Shopping Mall in December. We plan to continue
the Miss Poh Kong Glamour 2009 sponsorship in conjunction
with the opening of an upcoming outlet in Malacca in December.
In June, we launched one of Italy’s oldest and most prestigious
jewellery brand Luca Carati and commemorated Poh Kong as
the sole distributor in Malaysia. Poh Kong’s co-sponsored the
Mary Search for Celebrities, a popular cable TV programme to
unearth talents in Malaysia to star in the Jia Yu family entertainment
channel on Astro 304 in September. Road shows for this talent
search were organized during preliminary rounds in Penang, Ipoh,
Klang Valley and Johore Bahru with the grand finals held in Kuala
Lumpur. Several jewellery road shows were organized to coincide
with the Hari Raya Puasa and UMNO General Assembly in Kuala
Lumpur from August to October. In October, Poh Kong featured
two of its labels, Schoeffel pearls from Germany and Luca Carati
diamonds from Italy, and held a jewellery show at the “Fashion on
the Turf” Ladies Day event in the Selangor Turf Club. Poh Kong and
Schoeffel also presented the new line of ready-to-wear Schoeffel
pieces for the Autumn-Winter Collection 2009/2010 to a group of
patrons and guests at the Hilton Kuala Lumpur in November.
Branding & The Customer Experience
Poh Kong has been spending considerable time and capital in
brand building which has paid off over the years.
The Group has promoted its brands to become one of the most
recognised jewellery brands nationwide. Our specialty brands and
retail concept stores not only stands out distinctly for our renowned
yellow gold but also for the finest quality in jewellery, be it pearls,
jade, gold, diamonds or gem stones.
The customer’s experience and brand’s advertising are the two
most critical elements that go into the building of our successful
brands. The advertising of our specialty brands and retail concept
stores are often remembered, being the first point of contact with
our customers, and that sets the stage for the brand’s promise. It
is the customer experience that ultimately delivers the promise in
our branding.
Poh Kong continues to deliver the customer’s experience through
our brands and products at our stores that’s high-end, accessible
and affordable. At the end of the day, we believe our customers
will look for chic products at the right price points and mix to
complement their individual lifestyle.
Corporate Social Responsibility
The initiatives of Corporate Social Responsibility (CSR) have
been an integral part of the Group’s social objectives. This means
integrating CSR activities into our workplace, our market place, our
community and our environment. The Group’s CSR activities are
highlighted on a separate page in this Annual Report.
Future Prospects
The Board expects FYE 2010 to pose stiffer competitive challenges
than before and remains cautious of the current economic
conditions and weakness in consumer demand.

In response to this general trading environment, the Group has
taken a more prudent approach in major capital expenditures
and implemented cost control initiatives. It will continue to place
emphasis on achieving higher productivity and improve operational
efficiency for the Group’s divisions.
Poh Kong’s management plans to continue its drive to build market
share by enhancing and differentiating its product offerings to its
targeted market segments. The Company is actively evaluating
various initiatives and opportunities to attract new customers
through the introduction of new product lines, designs and
enhanced customer service.
The Company has a total of 95 retail outlets nationwide and will
identify strategic locations for outlets across the country which have
the potential for higher revenue growth and consumer demand.
Moving forward, the Group will continue to expand outlets at a
more moderate pace in view of the softer economic conditions and
will invest on the refurbishment of existing stores.
With the current economic environment, Poh Kong does not expect
to record any significant momentum in sales growth in the fourth
quarter 2009 and first quarter 2010.
However, the Group is optimistic on its retail sales due mainly to
the festive seasons and its loyal customers who buy gold-based
jewellery as a long-term investment and as an alternative to termdeposits
or as a hedge against inflation.
Barring unforeseen circumstances, the Board remains positive on
the performance of the Group for the FYE 2010.
Earnings Per Share
The basic earnings per share for the financial year ended 31 July
2009 stands at 6.93 sen (2008: 6.99 sen).
Dividend
The Board is pleased to recommend a first and final single tier tax
exempt dividend of 1.40 sen per ordinary share of RM0.50 each
in respect of the financial year ended 31 July 2009 (2008 : 1.40
sen single tier tax exempt per ordinary share of RM0.50 each). The
proposed dividend is subject to shareholders’ approval at the 7th
Annual General Meeting to be held on 20 January 2010.
Chairman’s STATEMENT
Acknowledgements
On behalf of the Board of Directors, I would like to record our
appreciation to Mr Choon Yee Fook who has resigned as an
Executive Director of the Board during the course of the year. We
are also pleased to welcome Datin Shirley Yue Shou How as our
new Independent Non-Executive Director of the Board.
I would like to express my utmost and sincere appreciation to all
my fellow Board Directors for their counsel and support during the
course of the year. To the Management and Staff, thank you for your
conscientious efforts, commitment, dedication and contributions
towards the Group.
We are also grateful to our shareholders for their confidence, valued
customers, business partners, Government authorities, financiers
and suppliers for their continued support and cooperation in the
Group.
DATO’ CHOON YEE SEIONG
Executive Chairman & Group Managing Director
16 December 2009
ANNUAL REPORT 2009 25

26
Poh Kong Holdings Berhad
Penyata PENGERUSI
Pemegang-pemegang Saham yang Dihargai,
Bagi pihak Lembaga Pengarah (“Lembaga”) Poh Kong Holdings
Berhad (“Syarikat” atau “PKHB”), saya dengan sukacitanya
membentangkan Laporan Tahunan dan Penyata Kewangan
Teraudit Syarikat dan anak-anak syarikatnya (“Kumpulan”)
bagi tahun kewangan berakhir 31 Julai 2009 (“FYE 2009).
Gambaran Keseluruhan Ekonomi dan Perniagaan
Ekonomi Malaysia mencatat pertumbuhan lebih rendah sebanyak 4.6% pada tahun 2008
berbanding 6.3% pada tahun sebelumnya. Pertumbuhan Keluaran Dalam Negara Kasar
(KDNK) hampir ke paras negatif pada suku keempat 2008 sebanyak 0.1%.
Pada tahun 2009, ekonomi global telah terjejas terutamanya oleh krisis kewangan dan
kemelesetan ekonomi yang berpunca di US dan Eropah pada skala yang belum pernah
berlaku sebelum ini. Apabila harga aset jatuh dan permintaan global jatuh menjunam,
negara-negara ekonomi membangun turut terjejas akibat kejatuhan tersebut.
Pada suku pertama 2009, ekonomi Malaysia menguncup sebanyak 6.2% sebahagian
besarnya disebabkan oleh kejatuhan dalam permintaan dan eksport memandangkan
negara-negara maju telah menghadapi kemelesetan yang semakin parah. Ekonomi
negara telah menguncup pada kadar yang lebih perlahan sebanyak 3.9% pada suku
kedua 2009 dan pada suku ketiga, ekonomi menguncup pada kadar yang lebih kecil
sebanyak 1.2% terutamanya disebabkan kemerosotan dalam sektor perkilangan namun
adalah dilaporkan bahawa kemelut ekonomi ini telah berakhir.*
Tanpa mengambil kira pelbagai ketidaktentuan, ekonomi global dan ekonomi dalam negeri
dijangka mencatat pertumbuhan teguh pada tahun 2010. Di Malaysia, ini terutamanya
disebabkan pakej perbelanjaan rangsangan lebih awal Kerajaan berjumlah RM67 bilion,
didedahkan pada November 2008 (RM7 bilion) dan Mac 2009 (RM60 bilion), yang telah
memberi kesan positif ke atas ekonomi.
Disokong oleh permintaan dalam negeri, penstabilan dan pakej rangsangan fiskal yang
dirangka untuk mengurangkan kesan kemelesetan global, Kerajaan yakin dapat mencapai
pertumbuhan KDNK sebanyak 5% pada tahun 2010. Semasa pengumumannya pada
18 November 2009, YB Tan Sri Nor Mohamed Yakcop, Menteri di Jabatan Perdana
Menteri, berkata Kerajaan tidak mempunyai rancangan untuk memperkenalkan pakej
rangsangan tambahan bagi merangsang ekonomi memandangkan ia sedang dalam
proses merumuskan Rancangan Malaysia Ke-10 dan model ekonomi baru.**
Menurut “Retail Group Malaysia“ (RGM) yang mengumpulkan data runcit, perbelanjaan
dalam industri perdagangan runcit di Malaysia dijangka akan meningkat sedikit antara
1% dan 3% menjelang akhir tahun 2009 berdasarkan keadaan ekonomi yang lembap.***

Ini menimbulkan masa yang mencabar
bagi tempat membeli belah dan
peruncit barangan mewah yang telah
melalui salah satu daripada persekitaran
operasi yang paling sukar pernah dihadapi.
Walau bagaimanapun, RGM lebih
optimis pada tahun hadapan dan
mengunjurkan pertumbuhan jualan
runcit tahunan sebanyak lebih
kurang 5% pada tahun 2010.
Dalam konteks ini, Poh Kong kekal
komited kepada sektor runcit mewah
dan telah meletakkan lebih banyak
tumpuan pada promosi produknya untuk
mempertingkatkan lagi jualan barang
kemasnya.
Kawasan membeli-belah dan peruncit telah memperhebatkan
kempen Jualan Akhir Tahun Malaysia (MYES), iaitu sambutan
membeli-belah, makanan dan hiburan yang sangat ditunggutunggu
bermula dari 21 Nov hingga 3 Jan 2010. Kempen ini
bertujuan untuk menggalakkan kegiatan membeli-belah dalam
negeri dan pelancongan di peringkat serantau, yang memanfaatkan
Kumpulan dalam jualan runcit barang kemas.
Sumber:
* Dilaporkan dalam The Edge dalam talian “Penguncupan KDNK Suku
Ketiga Malaysia kurang daripada yang dijangkakan”, 20 Nov 2009
** Dilaporkan dalam StarBiz, “Tiada rancangan bagi pakej rangsangan
tambahan”,19 Nov 2009, Muka Surat 5
*** Dilaporkan dalam StarBiz, “Industri runcit masih berkembang di sebalik
kelembapan”,19 Oktober 2009, Muka Surat 6
Kajian Prestasi Kewangan
Kumpulan telah mencapai peningkatan sebanyak 6.34% dalam
hasil sebanyak RM541.6 juta pada tahun kewangannya berakhir
31 Julai 2009 (FYE2009) berbanding dengan RM509.3 juta bagi
tahun kewangan sebelumnya (FYE2008). Ini adalah peningkatan
sebanyak RM32.3 juta dalam hasil jualan.
Hasil Poh Kong yang lebih tinggi adalah berpunca daripada
hasil tambahan daripada kedai-kedai baru berserta dengan
pertumbuhan sepadan kedai-kedai sedia ada, serta jualan berlian
Penyata PENGERUSI
dan barang kemas berasaskan batu permata daripada kedai-kedai
sedia ada.
Kumpulan telah membuka lapan saluran keluar baru di beberapa
bandar kawasan membeli-belah bandar dan subbandar pada
FYE2009. Inventori Poh Kong terdiri daripada emas dan permata,
meskipun mengambil kira pengembangan saluran keluar, telah
berkurangan daripada RM391.3 juta pada FYE2008 kepada
RM356.7 juta pada FYE2009 disebabkan keberkesanan dalam
kawalan stok.
Keuntungan sebelum cukai adalah sebanyak RM38.6 juta bagi
FYE 2009 atau pengurangan kecil sebanyak RM1.4 juta atau
pengurangan 3.5% berbanding RM40 juta bagi FYE2008.
Penurunan dalam keuntungan sebelum cukai terutamanya
disebabkan oleh margin keuntungan yang lebih kecil akibat
pembelian emas pada harga yang lebih tinggi dan peningkatan kos
awal operasi berkaitan dengan pembukaan saluran keluar baru.
Berdasarkan dari segi bilangan saluran keluar, Kumpulan adalah
kedai rantaian runcit barang kemas terbesar di Malaysia, dan
peneraju pasaran seluruh negara (Laporan Penarafan RAM,
November 2009).
Barang kemas emas kekal sebagai penyumbang hasil utama Poh
Kong walaupun Kumpulan telah meningkatkan jualan berlian dan
permata dalam kempen pengiklanan dan promosinya. Strategi
penjenamaan kedai-kedai ini telah diterima pakai agar Syarikat
kurang bergantung pada barang kemas emas kuning tradisinya.
Pada 31 Julai 2009, aset bersih Kumpulan mencatat peningkatan
sebanyak RM22.6 juta kepada RM283.7 juta berbanding tahun
sebelumnya sebanyak RM261.1 juta.
Sokongan Peruncitan dan Pemasaran
Selain kedai-kedai Poh Kong sebagai barisan penyumbang utama
kepada jumlah hasil jualan, Kumpulan telah memperluaskan
rangkaian barang kemas emas bukan kuningnya melalui jenama
pengganti, iaitu Tranz dan Koleksi Walt Disney. Syarikat pada masa
ini mengendalikan jenama khusus dan kedai-kedai konsep runcit,
seperti Diamond Boutique, Diamond & Gold, Jade Gallery, Poh
Kong Gallery, barang kemas emas putih Oro Bianco, dan Schoeffel
boutique, serta Koleksi Schoeffel Time, satu rangkaian jam tangan
mewah wanita dari Jerman.
ANNUAL REPORT 2009
27

28
Poh Kong Holdings Berhad
Penyata PENGERUSI
Di Poh Kong, kami komited kepada pembangunan jenama dan
akan terus melabur dalam penjenamaan sebagai pelaburan jangka
panjang dalam perniagaan peruncitan fesyen mewah kami.
Kumpulan juga mewakili jenama barang kemas pereka eksklusif
daripada syarikat-syarikat antarabangsa, seperti Alessandro
Fanfani, Angel Diamonds, Lapplesite Collection, Luca Carati,
Rodney Rayner, SunDay dan Verdi Gioielli. Jenama-jenama ini
terutamanya datang dari negara-negara Eropah, seperti United
Kingdom, Jerman dan Itali.
Daripada barang kemas yang sangat indah hinggalah kepada
reka bentuk anggun yang ringkas, daripada koleksi yang sangat
menawan hinggalah kepada tempahan buatan khas yang berkilaukilauan,
Poh Kong sememangnya mempunyai barang kemas yang
hebat bagi setiap majlis. Campuran pemasaran Kumpulan sentiasa
memberikan penekanan dan komitmen utama pada reka bentuk,
mutu ketukangan, reputasi, kualiti premium dan peletakan harga
yang berdaya saing.
Bagi sokongan pemasaran, usaha-usaha yang diperhebatkan
dalam pengiklanan, barangan dagangan dan pelaksanaan beberapa
pelancaran produk, penajaan, persembahan kunjungan dan
promosi sepanjang tahun akan sentiasa membantu mengekalkan
kedudukan terunggul Kumpulan.
Usaha ini termasuk peragaan ratu cantik Miss Poh Kong Glamour/
Miss Tourism International Pageant World Final 2008 yang
diadakan di Kawasan Membeli-belah Sunway Pyramid pada bulan
Disember. Kami merancang untuk meneruskan penajaan Miss Poh
Kong Glamour 2009 selaras dengan pembukaan saluran keluar
akan datang di Melaka pada Disember. Pada bulan Jun, kami telah
melancarkan salah satu daripada jenama barang kemas Itali tertua
dan paling berprestij Luca Carati dan untuk memperingati Poh
Kong sebagai pengedar tunggal di Malaysia. Penajaan bersama
Poh Kong dalam acara “Mary Search for Celebrities”, sebuah
program TV kabel popular untuk mencungkil bakat-bakat baru di
Malaysia bagi membintangi program hiburan keluarga “Jia Yu” di
saluran Astro 304 pada bulan September. Persembahan kunjungan
bagi mencari bakat-bakat ini telah dianjurkan pada pusingan awal
di Pulau Pinang, Ipoh, Lembah Klang dan Johor Bahru dengan
kemuncak gilang-gemilang diadakan di Kuala Lumpur. Beberapa
persembahan kunjungan barang kemas yang telah dianjurkan
secara kebetulan bersamaan dengan Hari Raya Puasa dan
Perhimpunan Agung UMNO di Kuala Lumpur dari bulan Ogos
hingga Oktober. Pada bulan Oktober, Poh Kong menampilkan dua
labelnya, mutiara Schoeffel dari Jerman dan berlian Luca Carati
dari Itali, dan telah mengadakan pertunjukan barang kemas pada
acara Hari Wanita “Fesyen Dalam Perlumbaan Kuda” (Fashion on
the Turf) di Kelab Lumba Kuda Selangor. Poh Kong dan Schoeffel
juga telah memperkenalkan barisan unit Schoeffel baru sedia untuk
dipakai bagi Koleksi Musim Sejuk 2009/2010 kepada sekumpulan
pelanggan dan tetamu di Hilton Kuala Lumpur pada November.
Penjenamaan & Pengalaman Pelanggan
Poh Kong telah menghabiskan masa dan modal yang besar dalam
pembinaan jenama yang mendatangkan keuntungan selama ini.
Kumpulan telah mempromosi jenamanya untuk menjadi salah satu
daripada jenama barang kemas paling terkenal di seluruh negara.
Jenama khusus dan kedai konsep runcit kami bukan sahaja sangat
unik bagi emas kuning termasyhur kami tetapi juga bagi kualiti
paling halus dalam barang kemas, sama ada ianya mutiara, batu
jed, emas, berlian mahupun batu permata.
Pengalaman pelanggan dan pengiklanan jenama adalah dua
elemen paling penting yang menyumbang ke arah kejayaan
pembinaan jenama kami. Pengiklanan jenama khusus dan kedai
konsep runcit kami sering diingati, merupakan pusat perhubungan
pertama dengan pelanggan kami, dan menetapkan peringkat bagi
harapan jenama. Ia adalah pengalaman pelanggan yang akhirnya
menunaikan harapan dalam penjenamaan kami.
Poh Kong terus menghasilkan pengalaman pelanggan melalui
jenama dan produk kami di kedai kami yang berkualiti tinggi, mudah
diakses dan mampu dibeli. Pada suatu hari nanti, kami percaya
pelanggan kami akan mencari produk bergaya pada jumlah harga
dan campuran yang betul untuk melengkapi gaya hidup individu
mereka.
Tanggungjawab Sosial Korporat
Inisiatif Tanggungjawab Sosial Korporat (CSR) telah menjadi
bahagian penting dalam objektif sosial Kumpulan. Ini bermakna
menyepadukan kegiatan CSR ke dalam tempat kerja, tempat
pasaran, masyarakat dan persekitaran kami. Kegiatan CSR
Kumpulan dijelaskan pada muka surat berasingan dalam Laporan
Tahunan ini.

Prospek Masa Hadapan
Lembaga menjangkakan FYE 2010 akan menimbulkan cabaran
persaingan yang lebih sengit berbanding sebelumnya dan masih
berwaspada terhadap keadaan ekonomi semasa dan kelemahan
dalam permintaan pengguna.
Sebagai respons kepada persekitaran perdagangan ini, Kumpulan
telah mengambil pendekatan lebih berhati-hati dalam perbelanjaan
modal utama dan melaksanakan inisiatif kawalan kos. Ia akan terus
memberikan penekanan ke atas pencapaian produktiviti yang
lebih tinggi dan meningkatkan kecekapan operasi bagi bahagianbahagian
Kumpulan.
Pengurusan Poh Kong merancang untuk meneruskan pacuannya
dalam membina bahagian pasaran dengan mempertingkatkan
dan membezakan penawaran produknya kepada segmen
pasaran sasarannya. Syarikat secara aktif menilai pelbagai
inisiatif dan peluang untuk menarik pelanggan-pelanggan baru
melalui pengenalan barisan produk baru, reka bentuk dan
mempertingkatkan perkhidmatan pelanggan.
Syarikat mempunyai sejumlah 95 saluran keluar runcit di seluruh
negara dan akan mengenal pasti lokasi-lokasi strategik bagi
saluran keluar di seluruh negara yang mempunyai potensi bagi
pertumbuhan hasil dan permintaan pelanggan yang lebih tinggi.
Maju ke hadapan, Kumpulan akan terus mengembangkan saluran
keluar pada kadar yang lebih sederhana berikutan keadaan ekonomi
yang agak lemah dan akan melabur ke atas memperbaharui hiasan
kedai-kedai sedia ada.
Dengan persekitaran ekonomi semasa, Poh Kong dijangka tidak
akan mencatat sebarang momentum ketara dalam pertumbuhan
jualan pada suku keempat 2009 dan suku pertama 2010.
Walau bagaimanapun, Kumpulan optimis mengenai jualan runcitnya
terutamanya disebabkan oleh musim perayaan dan pelanggan
setianya yang membeli barang kemas berasaskan emas sebagai
pelaburan jangka panjang dan sebagai alternatif kepada deposit
bertempoh atau sebagai pelindung nilai terhadap inflasi.
Dalam ketiadaan keadaan di luar jangkaan, Lembaga kekal positif
ke atas prestasi Kumpulan bagi FYE2010.
Penyata PENGERUSI
Perolehan Setiap Saham
Perolehan asas setiap saham bagi tahun kewangan berakhir 31
Julai 2009 adalah sebanyak 6.93 sen (2008: 6.99 sen).
Dividen
Lembaga dengan suka citanya mencadangkan dividen
pengecualian cukai satu tier pertama dan akhir sebanyak 1.40
sen setiap saham biasa bernilai RM0.50 sesaham berhubung
dengan tahun kewangan berakhir 31 Julai 2009 (2008 : 1.40 sen
pengecualian cukai satu tier setiap saham biasa sebanyak RM0.50
sesaham). Cadangan dividen adalah tertakluk kepada kelulusan
pemegang saham pada Mesyuarat Agung Tahunan Ke-7 yang
akan diadakan pada 20 Januari 2010.
Pengiktirafan
Bagi pihak Lembaga Pengarah, saya ingin merakamkan
penghargaan kami kepada Encik Choon Yee Fook yang telah
meletak jawatan sebagai Pengarah Eksekutif Lembaga Pengarah
sepanjang tahun ini. Kami juga dengan suka citanya mengalualukan
kedatangan Datin Shirley Yue Shou How sebagai Pengarah
Bebas Bukan Eksekutif Lembaga baru kami.
Saya ingin menyampaikan penghargaan ikhlas dan tidak berbelah
bahagi saya kepada semua rakan Lembaga Pengarah saya atas
bimbingan dan sokongan mereka sepanjang tahun ini. Kepada
Pengurusan dan Kakitangan, terima kasih atas usaha, komitmen,
dedikasi dan sumbangan ikhlas anda kepada Kumpulan.
Kami juga sangat berterima kasih kepada pemegang-pemegang
saham kami atas keyakinan mereka, pelanggan yang dihargai, rakan
niaga, pihak berkuasa Kerajaan, ahli kewangan dan pembekal atas
sokongan dan kerjasama berterusan mereka dalam Kumpulan.
DATO’ CHOON YEE SEIONG
Pengerusi Eksekutif & Pengarah Urusan Kumpulan
16 Disember 2009
ANNUAL REPORT 2009
29

எனது அன்புக்குரிய பங்குதாரர்களே,
போ கொங் ஹோல்டிங்ஸ் பெர்ஹாட்
நிறுவனத்திற்கான (“நிறுவனம்”) (“நிறுவனம்”) மற்றும் அதன் கிளை
நிறுவனங்களுக்கான (“குழுமம்”) (“குழுமம்”) 31 ஜூலை 2009-
ல் முடிவுறும் ஆண்டுக்கான ஆண்டுக்கான ஆண்டறிக்கையையும்
ஆண்டறிக்கையையும்
கணக்காய்வு செய்யப்பட்ட கணக்கறிக்கைகளையும்
வாரிய உறுப்பினர்கள் (“வாரியம்”) சார்பாக உங்கள் முன்
சமர்ப்பிப்பதில் பெருமகிழ்வு அடைகிறேன்.
பொருளாதார மற்றும் வர்த்தகக் கண்ணோட்டம்
தலைவர் உரை
2008-ல் மலேசியப் பொருளாதாரம் சற்று மந்தமடைந்து 4.6% வளர்ச்சியே கண்டது.
ஆனால் அதற்கு முந்திய ஆண்டில் அதன் வளர்ச்சி 6.3%-ஆக இருந்தது. 2008-ன்
நான்காம் காலாண்டில் காலாண்டில் அதன் வளர்ச்சி வெகுவாகக் வெகுவாகக் குறைந்து 0.1% நிலையில் தேங்கி
இருந்தது. இருந்தது.
2009-ல் ஐக்கிய அமெரிக்காவிலும் ஐரோப்பாவிலும் ஏற்பட்ட மோசமான மோசமான நிதி நிதி நெருக்கடிகள்
மற்றும் பொருளாதாரப் பின்னடைவு பின்னடைவு காரணமாக உலகளாவிய உலகளாவிய நிலையில் நிலையில் யாருமே
எதிர்ப்பார்த்திராத அளவுக்கு அளவுக்கு நிதிப் பாதிப்புகள் ஏற்பட்டன. ஏற்பட்டன. சொத்து விலைகள் கிடுகிடுவென
இறங்க ஆரம்பித்தன. ஆரம்பித்தன. உலகளாவிய நிலையில் பொருட்களுக்கான கிராக்கியும் படுமோசமாகச்
சரிந்தது. இந்த வீழ்ச்சியின் விளைவாக வளர்ச்சியடையும் நாடுகள் பெரும் பாதிப்புகளுக்கு
உள்ளாயின.
வளர்ச்சி அடைந்த நாடுகள் எதிர்நோக்கிய பொருளாதாரப் பின்னடைவின் எதிரொலியாகவும்
ஏற்றுமதி மற்றும் வெளிநாட்டு வணிகத்தில் ஏற்பட்ட குறைச்சல் காரணமாகவும் 2009-ன் முதல்
காலாண்டில் மலேசியப் பொருளாதாரம் 6.2% சுருங்கியது. 2009-ன் இரண்டாம் காலாண்டில்
இந்நிலை இன்னும் மோசமடைந்து 3.9%-ஆகவும், மூன்றாம் காலாண்டில் இது 1.2%-ஆகவும்
குறைந்துகொண்டே வந்தது. பொருள் உற்பத்தித் துறையில் ஏற்பட்ட சரிவே இதற்குக்
காரணமாகக் கூறப்பட்டது. எனினும் இதுவரையிலான பொருளாதார வீழ்ச்சி இனியும்
தொடராது என்று ஆரூடம் கூறப்பட்டது.*
பொருளாதார நிலையில் இந்த அளவுக்கு உயர்வு தாழ்வுகள் ஏற்பட்டுள்ளபோதிலும்,
உலகளாவிய மற்றும் உள்நாட்டுப் பொருளாதாரத்தில் வரும் 2010-ல் கணிசமான முன்னேற்றம்
ஏற்படும் என எதிர்ப்பார்க்கப்படுகிறது. மலேசியாவைப் பொறுத்தவரை அரசாங்கத்தால்
ஏற்கெனவே உள்ளிடப்பட்ட பணப்புழக்க ஊக்குவிப்புத் திட்டங்கள் (stimulus spending packages)
நல்ல பலன் தர ஆரம்பித்துள்ளன. இதுவரையில் மொத்தம் RM67 பில்லியன் (நவம்பர் 2008-ல் RM7
பில்லியனும் மார்ச் 2009-ல் RM60 பில்லியனும்) அரசாங்கத்தால் உள்ளீடு செய்யப்பட்டுள்ளது.
உள்நாட்டில் ஏற்படக்கூடிய கிராக்கி, நிலைத்தன்மையை ஏற்படுத்துவதற்கான வியூகங்கள்
மற்றும் உலகளாவிய பொருளாதாரப் பின்னடைவின் தாக்கத்தை மட்டுப்படுத்தும் நோக்கில்
உள்ளிடப்பட்ட பணப்புழக்க ஊக்குவிப்புகளின் பயனாக 2010-ல் மொத்த உள்நாட்டு உற்பத்தி
(ஜி.டி.பி.) 5% வளர்ச்சி பெறும் என அரசாங்கம் எதிர்ப்பார்க்கிறது. 18 நவம்பர் 2009-ல் இதைப்
பற்றிய அறிவிப்பை பிரதம மந்திரித் துறையைச் சார்ந்த மாண்புமிகு தாண் ஸ்ரீ நோர் மொகமட்
யாக்கோப் செய்தபோது பொருதார வளர்ச்சிக்காக இனிமேல் புதிதாகப் பணப்புழக்க ஊக்கவிப்பு
எதையும் உள்ளீடு செய்யும் நோக்கம் அரசாங்கத்துக்கு இல்லை என்றார். இதற்கான காரணம்
பத்தாவது மலேசியத் திட்டத்தையும் புதிய பொருளாதாரக் கட்டமைப்பையும் வடிவமைப்பதில்
அரசாங்கம் தீவிர கவனம் செலுத்தி வருகிறது என்று அவர் கூறினார்.**
ANNUAL REPORT 2009
33

34 Poh Kong Holdings Berhad
தலைவர் உரை
மலேசிய சில்லறைக் குழுமத்தின் (Retail Group of Malaysia)
கணிப்புப்படி, பொருதார மந்த நிலையின் அடிப்படையில்,
2009-ன் இறுதிக்குள் சில்லறைத் துறை பணச்செலவழிப்பு
(retail industry spending ) 1%-லிருந்து 3% வரை வளர்ச்சி
காணும் என எதிர்ப்பார்க்கப்படுகிறது. ***
இதனால் பேரங்காடிகளும் (malls) சொகுசு பொருள்
விற்பனையாளர்களும் இதுவரை காணாத அளவுக்குப் பெரும்
நிதி நெருக்கடிகளுக்கு ஆளாகியிருக்கின்றனர்.
இருப்பினும் வரும் ஆண்டில் சில்லறை வணிகம் நல்ல மேம்பாடு
காணும் என்னும் நம்பிக்கையின் அடிப்படையில் 2010-ல் 5%
வளர்ச்சி இருக்கும் என மலேசிய சில்லறைக் குழுமம் ஆரூடம்
கூறியுள்ளது.
இவ்வாறான பின்னணியில் போ கொங் நிறுவனமானது
தொடர்ந்து சொகுசுவகை பொருள் விற்பனையில்
மும்முரமாக ஈடுபட்டு வருகிறது. தனது
நகையாபரணங்களின் விற்பனையை அதிகரிக்கும் நோக்கில்
வாடிக்கையாளர்களுக்குப் பல்வேறு ஊக்குவிப்புகளை
அளிப்பதில் அது அதிக நாட்டம் செலுத்தி வருகிறது.
நவம்பர் 21 முதல் 3 ஜனவரி 2010 வரை நீடிக்கும்
(பொருள் கொள்முதல், கடையில் உணவுண்ணல்,
கேளிக்கை போன்றவற்றை மையமாகக் கொண்ட) மலேசிய
இறுதியாண்டு விற்பனை (MYES) பிரச்சாரத்தில் தீவிரமாகப்
பங்கேற்க பேராங்காடிகளும் சில்லறை விற்பனையாளர்களும்
தயார் நிலையில் உள்ளனர். உள்நாட்டினர் மற்றும் சுற்றுலாப்
பயணிகள் பொருள் வாங்குவதை ஊக்குவிப்பதற்கான
இந்த ஏற்பாடு போ கொங் குழுமத்தின் நகை சில்லறை
விற்பனைக்கு நன்மை பயக்கும் வகையில் அமைந்திருக்கும்.
மூலம்:
* தி எட்ஜ் (The Edge) இணையப் பதிப்பு: ‘மலேசியாவின் 3-ம்
காலாயண்டு ஜ.டி.பி.-யில் எதிர்ப்பார்த்த வளர்ச்சி இல்லை’-20
நவம்பர் 2009
** ஸ்டார்பிஸ் (StarBiz) செய்தி: ஊக்குவிப்புத் திட்டம்
கொண்டுவரும் எண்ணம் இல்லை – 19 நவம்பர் 2009 – பக்கம் 5
*** ஸ்டார்பிஸ் (StarBiz) செய்தி: மந்த நிலையிலும் சில்லறை விற்பனை
அதிகரிப்பு – 19 அக்டோபர் 2009, பக்கம் 6
நிதிசார் சாதனை – ஒரு மீள்பார்வை
31 ஜூலை 2009 (FYE2009) முடிய பொருள் விற்பனையிலிருந்து
போ கொங் குழுமம் ஈட்டிய மொத்த வரவு RM541.6
மில்லியனாக இருந்தது. கடந்த ஆண்டுக்கான வரவாகிய
RM509.3 மில்லியனோடு ஒப்பிடும்போது இவ்வாண்டில்
மட்டும் வரவில் 6.34% அல்லது RM32.3 மில்லியன் அதிகரிப்பு
காணப்படுகிறது.
போ கொங் நிறுவனத்தின் இந்த கூடுதல் வரவு புதிதாகத்
திறக்கப்பட்ட கடைகளிலிருந்தும் ஏற்கெனவே உள்ள
கடைகளிலிருந்தும் கிடைக்கப்பெற்றது. ஏற்கெனவே உள்ள
கடைகளில் நடைபெற்ற வைரக்கல் மற்றும் ஏனைய மணிக்கல்
பொருத்திய நகை விற்பனையும் இந்த அதிகரிப்புக்குக்
காரணமாக இருந்தது.
இக்குழுமம் 2009-ன் நிதியாண்டில் நகர்ப்புற மற்றும்
புறநகர்ப்புறப் பேரங்காடிகளில் எட்டு புதிய கடைகளைத்
திறந்தது. போ கொங் நிறுவனத்தின் தங்க மற்றும் மணிக்கல்
சரக்குகளின் மதிப்பு நிதியாண்டு 2008-ல் RM391.3
ஆகவும், நிதியாண்டு 2009-ல் RM356.7 மில்லியனாகவும்
இருந்தது. சரக்குக் கட்டுப்பாட்டில் கடைப்பிடிக்கப்பட்ட
ஒழுங்குமுறையே இதற்குக் காரணம்.
நிதியாண்டு 2008-ல் RM40 மில்லியனாக இருந்த வரிக்கு
முந்தின இலாபம் நிதியாண்டு 2009-ல் RM38.6 மில்லியனாகக்
குறைந்தது. அதாவது RM1.4 மில்லியன் அல்லது 3.5%
குறைச்சல். இது சொற்பமான குறைச்சலே.
வரிக்கு முந்தின இலாபத்தில் ஏற்பட்ட குறைச்சலுக்கான
காரணம்: முன்பு தங்கம் கூடுதல் விலையில் வாங்கப்பட்டதால்
இலாபத்தில் குறைச்சல் ஏற்பட்டது. அத்துடன் புதிய கடைகள்
திறப்பு தொடர்பாக ஆரம்பகாலச் செலவினங்கள் ஏற்பட்டன.
கடைகளின் எண்ணிக்கையை வைத்துப் பார்த்தால்,
மலேசியாவிலேயே மிக அதிக எண்ணிக்கையிலான தங்கநகைக்
கடைகளைக் கொண்ட வணிக அமைப்பு போ கொங்
ஒன்றுதான். நாடளாவிய நிலையில் இன்று இத்துறையில் இது
முதன்மை வகிக்கிறது (RAM Ratings Report, November 2009).
போ கொங் நிறுவனம் சமீப காலமாக விளம்பரங்கள் மற்றும்
வாடிக்கையாளர் ஊக்குவிப்புத் திட்டங்களின் வழியாக வைரம்
மற்றும் மணிக்கல் விற்பனையிலும் கூடுதல் மும்முரம் காட்டி
வந்தாலும், அதன் வருமானம் பெரும்பாலும் மஞ்சள் நிறத்
தங்கநகை விற்பனையிலிருந்தே கிடைக்கிறது. கடைகளில்
விற்பனையாகும் பொருட்களுக்கான வணிகச் சின்னங்களைப்
பிரபலப்படுத்துவதன்வழி மஞ்சள் நிறத் தங்கநகை விற்பனையை
அதிகம் நம்பாதிருக்கும் நிலைக்கு நிறுவனம் தன்னை இட்டுச்
சென்றுகொண்டிருக்கிறது.
31 ஜூலை 2009 குழுமத்தின் நிகர சொத்து மதிப்பு
RM283.7 மில்லியனாக இருந்தது. கடந்த ஆண்டினல் RM261.1
மில்லியனாக இருந்த இதில் இவ்வாண்டு RM22.6 மில்லியன்
கூடுதல் ஏற்பட்டுள்ளது.
சில்லறை விற்பனைக்கும் சந்தைப்படுத்துதலுக்கும் ஆதரவு
விற்பனை வரவின் பெரும் பகுதி மஞ்சள் நிற தங்க நகை
விற்பனையிலிருந்து வருவது உண்மை என்றாலும்,
இந்நிறுவனம் வேறு வகை ஆபரணங்களிலும் கவனம் செலுத்தத்
தொடங்கியுள்ளது. இந்த வகையில் ‘ட்ரான்ஸ்’ மற்றும் ‘வால்ட்
டிஸ்னி கொலெக்ஷன்ஸ்’ போன்றவற்றின் விற்பனையில்
இது களம் இறங்கியுள்ளது. அத்துடன் ‘டயமன்ட் பூட்டிக்,
டயமன்ட் அன்ட் கோல்ட், ஜெட் கேலரி, போ கொங் கேலரி,
ஓரொ பினய்கோ வைட் கோல்ட் ஜூவல்ரி, ஷூஃபல் பூட்டிக்
‘ பெயர்கொண்ட ஆபரணக் கடைகளையும் இது தற்போது
நடத்திவருகிறது. மேலும் ஜெர்மனியில் உற்பத்தியாகும்
‘ஷூஃபல் டைம் கொலக்ஷன்’ என்னும் உயர்தரக் கைக்கடிகார
விற்பனையிலும் இது களமிறங்கியுள்ளது.

வருங்காலத்தில் போ கொங் நிறுவனப் பொருட்களுக்கு
வணிக உலகில் ஒரு தனி அடையாளத்தை ஏற்படுத்துவதில்
நாங்கள் கவனம் செலுத்தி வருகிறோம். ஆகவே எங்களால்
தயாரிக்கப்படும் உயர்தர சொகுசு பொருட்கள் நிறுவனத்தின்
தனிப்பட்ட அடையாளச் சின்னத்தைக் கொண்டிருக்குமாறு
வடிவமைக்கப்படும். இது நிறுவனத்தின் எதிர்கால வணிக
மேம்பாட்டுக்கு அடிகோலுவதாக அமையும்.
அத்துடன் நில்லாது, அலெசான்ட்ரோ ͋பன்͋பனி, ஏஞ்ஜல்
டயமன்டஸ், லேப்பல்சைட் கொலெக்ஷன், லூக்கா கராட்டி,
ரொட்னி ரேனர் சன்டே, வெர்டி ஜியோவெல்லி போன்ற
அனைத்துலகப் புகழ்வாய்ந்த உயர்தர ஆபரண விற்பனையிலும்
நாங்கள் ஈடுபட்டுள்ளோம். இப்பொருட்கள் பெரும்பாலும்
ஐரோப்பிய நாடுகளான ஐக்கியக் குடியரசு, ஜெர்மனி மற்றும்
இத்தாலி ஆகியவற்றிலிருந்து வருபவை.
நகை, ஆபரணங்களின் வடிவமைப்பைப் பொறுத்தவரை, அது
எவ்வளவு எளிமையானதாக இருந்தாலும் சரி, நேர்த்தியான
வேலைப்பாடுகளுடன் கூடியதாக இருந்தாலும் சரி,
வாடிக்கையாளரின் தனிப்பட்ட விருப்பு வெறுப்புகளுக்கு
ஏற்றபடி செய்து தருவதில் நாங்கள் கவனம் செலுத்தி
வருகிறோம். பலவித நகை ஆபரண விற்பனையில் கூடுதல்
ஈடுபாட்டி காட்டிவரும் நிறுவனக் குழுமம், பொருட்களின்
வடிவமைப்பு, வேலைப்பாடு, பிரபல்யம், தராதரம், விலை
போன்றவற்றின் அடிப்படையில் அதன் பொருட்கள்
போட்டியாளர்களின் பொருட்களுக்கு இணையாக
இருக்கவேண்டும் என்பதில் அதிக சிரத்தை கொண்டுள்ளது.
சந்தைப்படுத்தும் துறையைப் பொறுத்தமட்டில்,
நடப்பாண்டில் விளம்பரம், வணிக ரீதியான பிரச்சாரம்,
நிகழ்வுகளுக்கு நிதியாதரவு, மேடை விளம்பர நிகழ்ச்சிகள்,
விற்பனை ஊக்குவிப்புகள் போன்றவை இத்துறையில்
நிறுவனக் குழுமம் முன்னணி வகிப்பதை உறுதி செய்வதாக
அமைந்திருக்கும்.
இதன் தொடர்பில் ‘மிஸ் போ கொங் க்லேமர் / மிஸ் டூரிசம்
இன்டர்நேஷனல் பேஜன்ட் வோர்ல்ட் ͋பைனல் 2008’
என்னும் அழகுராணிப் போட்டியை டிசம்பர் மாதத்தில்
சன்வே பிரமிட் பேரங்காடி வளாகத்தில் வெற்றிகரமாக
நடத்தினோம். வரும் டிசம்பர் மாதத்தில் மலாக்காவில்
எங்களால் புதிதாகத் திறக்கப்படவிருக்கும் நகைக்கடையின்
திறப்புவிழாவின்போது இந்த ‘மிஸ் போ கொங் க்லேமர்’
நிகழ்வை மீண்டும் நடத்தத் திட்டமிட்டுள்ளோம். ஜூன்
மாதத்தில் இத்தாலி நாட்டில் உற்பத்தியாகும் ’லூக்கா கராட்டி’
என்னும் வணிகப் பெயர் கொண்ட நகையாபரணங்களை
மலேசியாவின் மொத்த விநியோகஸ்தர் என்ற வகையில்
பிரபலப்படுத்தினோம். அத்துடன், கேபல் தொலைக்காட்சியில்
ஒளிபரப்பான ‘மேரி சேர்ச் ͋போர் செலிப்ரிட்டீஸ்’ (Mary Search
for Celebrities) என்னும் நிகழ்ச்சிக்கு இணை நிதியாதரவாளராக
நாங்கள் செயல்பட்டோம். செப்டம்பர் மாதத்தில் ஆஸ்ட்ரோ
304 ஒளியலை வழியாக ஒளிபரப்பான ‘ஜியா யூ’ என்னும்
குடும்ப உல்லாச நாடகத்தில் பங்கேற்க மலேசிய நாட்டில்
திறமை வாய்ந்த கலைஞர்களைப் பொறுக்கி எடுக்கும்
நோக்கில் இந்நிகழ்ச்சி ஒளிபரப்பானது. பினாங்கு, ஈப்போ,
கிள்ளான் பள்ளத்தாக்கு, ஜோகூர்பாரு போன்ற இடங்களில்
தகுதி பெற்ற கலைஞர்களைத் தேர்வு செய்யும் முயற்சிகள்
மேடை போட்டி நிகழ்ச்சிகளின் வழியாக எடுக்கப்பட்டன.
தலைவர் உரை
இறுதிப் போட்டி அங்கம் கோலாலம்பூரில் நடைபெறும்.
ஆகஸ்டு மாதத்திலிருந்து அக்டோபர் மாதம் வரையில்
ஹரி ராயா பெருநாள் மற்றும் அம்னோ பொதுப்பேரவை
நிகழ்வுகளை ஒட்டி ஆபரண விற்பனையை ஊக்குவிக்கும்
வகையில் ஆங்காங்கே மேடை நிகழ்ச்சிகள் நடத்தப்பட்டன.
அத்துடன் செலாங்கூர் குதிரைப் பந்தய கிளப்-இல் நடைபெற்ற
‘͋பேஷன் ஒன் தெ டெர்͋ப்’ (Fashion on the Turf) என்னும்
நிகழ்வில் ஜெர்மனியைச் சார்ந்த ஸ்கோஃபல் (schoeffel)
முத்துகளும் இத்தாலியைச் சார்ந்த லூக்கா கராட்டி (Luca
Carati) வைரங்களும் உத்தேச வாடிக்கையாளர்களுக்கு
அறிமுகப்படுத்தப்பட்டன. நவம்பரில் கோலாலம்பூர்
ஹில்ட்டன் விடுதியில் நடைபெற்ற விற்பனை நோக்கம்
கொண்ட சிறப்பு உபசரிப்பு நிகழ்வில் (2009-2010-க்கான
இலையுதிர்-பனிக்காலத்துக்கான) ‘ஸ்கோஃபல்’ மற்றும்
போ கொங் விற்பனை பொருட்கள் எங்கள் அழைப்பின்
பேரில் வந்திருந்த உத்தேச வாடிக்கையாளர்களின் பார்வைக்கு
வைக்கப்பட்டன.
வணிகச் சின்னமும் வாடிக்கையாளர் ஆதரவும்
தனக்கென ஒரு வணிகச் சின்னத்தைத் தோற்றுவிப்பதில் போ
கொங் நேரத்தையும் பணத்தையும் செலவழித்துள்ளது. இதன்
பயனாக கடந்த ஆண்டுகளில் நல்ல பலன் கிடைத்துள்ளது.
இன்று போ கொங் வணிகச் சின்னம் தாங்கிய நகைகளுக்கு
நாடளாவிய நிலையில் நல்ல கிராக்கி ஏற்பட்டுள்ளது.
விற்பனைப் பொருள் மஞ்சள் நிறத் தங்கமாக இருந்தாலும்
சரி அல்லது முத்து, பச்சை மாணிக்கம், வைரம், மணிக்கல்
போன்றவையாக இருந்தாலும் சரி, எங்கள் பொருட்களுக்கு
நல்ல பெயரும் புகழும் கிடைத்து வருகிறது.
எங்களது வணிகச் சின்னம் எங்களை வெற்றிப் பாதையில்
நடத்திச் செல்லும் வகையில் இருக்கும் பொருட்டு நாங்கள்
வாடிக்கையாளரின் விருப்பு வெறுப்புகளையும் எங்களது
விளம்பர யுத்திகளையும் பெரிதாக நம்புகிறோம். எங்கள்
விளம்பரங்களால் கவரப்பட்டு வாடிக்கையாளர் எங்கள்
பொருட்களை வாங்குவதற்குக் கடைகளுக்கு வந்து,
விளம்பரத்தில் கூறியவாறே பொருட்கள் தரமானவையாக
இருப்பதைக் காண்கிறார்கள். இதிலிருந்து எங்கள் வணிகச்
சின்னம் தந்திருக்கும் வெற்றியை எங்களால் உறுதிப்படுத்த
முடிகிறது.
வாடிக்கையாளர் தேவைகளுக்கு ஏற்ற தராதரம் குறையாத,
கணிசமான விலை கொண்ட பொருட்களை போ கொங்
நிறுவனம் தொடர்ந்து அளித்துவரும். வாடிக்கையாளர்களைப்
பொறுத்தவரை தங்கள் மனதுக்குப் பிடித்தமான
வடிவமைப்பிலான, தரமான பொருட்களை நியாயமான
விலையில் வாங்க முடிந்தால், அதுவே அவர்களுக்கு பெரும்
மனமகிழ்வையும் மனத் திருப்தியையும் அளிக்கும்.
ANNUAL REPORT 2009 35
35

சமுதாயத்தின்பால் உள்ள கடப்பாடு
சமுதாயத்துக்கு நன்மை செய்யவேண்டும் என்பது போ
கொங் நிறுவனத்தின் முக்கிய குறிக்கோள்களில் ஒன்றாகும்.
அதற்கு ஏற்ப எங்கள் நிறுவனத்தின் பணியிடங்களிலும்,
விற்பனை முகப்புகளிலும், பொது மக்கள் மத்தியிலும் எங்கள்
சமுதாயச் சேவை காணப்படவேண்டும். இதன் தொடர்பில்
நிறுவனத்தின் நடவடிக்கைகள் பற்றிய விவரங்கள் வருடாந்திர
அறிக்கையில் இடம் பெற்றுள்ளன.
எதிர்கால வளர்ச்சி
தற்போதைய பொருளாதார சூழ்நிலையையும் பொருள்
விற்பனையில் நிலவும் மந்த நிலையையும் எடுத்துக்
கொண்டால், வரும் நிதியாண்டு 2010-ல் இன்னும் கடுமையான
போட்டாபோட்டியை எதிர்நோக்க வேண்டிவரும் என்பது
வாரிய உறுப்பினர்களின் கணிப்பு.
இதைக் கருத்தில் கொண்டுள்ள போ கொங் குழுமம்
பெரிய அளவிலான செலவினங்களை மேற்கொள்வதிலும்,
செலவினங்களைக் குறைக்கும் வழிமுறைகளை ஆராய்வதிலும்
சிறப்பு கவனம் செலுத்திவருகிறது. உற்பத்தியைப் பெருக்கும்
அதே நேரத்தில் இயக்கச் செலவினங்களைக் குறைப்பதில்
கவனம் செலுத்தப்படும்.
போ கொங் மேலாண்மைக் குழு, வாடிக்கையாளர்களிடையே
தன் பெயரை நிலைநாட்டும் நோக்கில் அடையாளம்
காணப்பட்ட வாடிக்கையாளர்களுக்கு ஏற்ற
பொருட்களைத் தயாரித்தளிப்பதில் அதிக கவனம்
செலுத்தும். புதிய வாடிக்கையாளர்களைக் கவர, புதிய
விற்பனைப் பொருட்களையும், அவற்றுக்கான புதிய
வடிவமைப்புகளையும் அறிமுகப்படுத்தி தரமான
வாடிக்கையாளர் சேவைதனையும் வழங்க பல வியூகங்களை
வகுத்தவண்ணம் இருக்கும்.
நிறுவனத்துக்குச் சொந்தமாக 95 சில்லறை விற்பனைக்
கடைகள் நாடளாவிய நிலையில் இருந்தாலும், வரவை
அதிகரிக்கவும் மேலும் அதிகமான வாடிக்கையாளர்களைக்
கவரவும், உசிதமான இடங்களில் புதிய கடைகளைத் திறக்க
ஆவன செய்யப்படும்.
எனினும் பொருளாதார மந்த நிலையை அனுசரித்து,
திறக்கப்படும் புதிய கடைகளின் எண்ணிக்கை
சுமாரானதாகவே இருக்கும். இதற்கு மாற்றாக ஏற்கெனவே
இயக்கத்தில் உள்ள கடைகளை புனர்நிர்மாணம் செய்வதிலும்
அழகுபடுத்துவதிலும் பணம் செலவு செய்யப்படும்.
இப்போதைய பொருளாதார சூழ்நிலையை வைத்துப்
பார்த்தால், 2009-ன் நான்காம் காலாண்டிலும் 2010-ன் முதல்
காலாண்டிலும் விற்பனையில் அதிக வளர்ச்சியை எதிர்ப்பார்க்க
முடியாது.
இருப்பினும் பண்டிகை காலத்தை முன்னிட்டு
நிறுவனத்தின் கடைகளில் விற்பனை நன்றாக நடக்கும்
என்ற நன்னம்பிக்கையைக் குழுமம் கொண்டுள்ளது. அது
மட்டுமின்றி, முதலீட்டுக்காகவும், வங்கியில் வைப்புத்
தொகையாக பணத்தைப் போடுவதற்கு மாற்றாகவும்,
36 Poh Kong Holdings Berhad
தலைவர் உரை
பணவீக்கத்தைச் சமாளிப்பதற்காகவும் நிறுவனத்தின் விசுவாச
வாடிக்கையாளர்கள் தங்க நகைகளை வாங்கவே செய்வர் என்ற
நம்பிக்கை குழுமத்துக்கு உண்டு.
பாதகமான சூழ்நிலைகள் தோன்றினால் ஒழிய, நிதியாண்டு
2010-ல் குழுமத்தின் வணிக வெற்றி திருப்தியளிக்கும் வகையில்
அமைந்திருக்கும் என வாரியம் நம்புகிறது.
பிரதி பங்கின் சம்பாத்தியம்
31 ஜூலை 2009-ல் முடிவுறும் நிதியாண்டுக்கான பிரதி
பங்கின் சம்பாத்தியம் 6.93 காசாக இருக்கும் (2008-ல் இது 6.99
காசாக இருந்தது).
டிவிடென்ட்
31 ஜூலை 2009-ல் முடிவுறும் நிதியாண்டுக்கு RM0.50
மதிப்புள்ள ஒவ்வொரு பங்குக்கும் 1.40 சென் (வரி விலக்குடன்)
டிவிடென்ட் அளிக்கும்படி வாரியம் பரிந்துரைக்கிறது. (2008-
ல் RM0.50 மதிப்புள்ள பிரதி பங்குக்கும் வரிவிலக்குடன்
கூடிய 1.40 சென் டிவிடென்ட் தரப்பட்டது). வரும் 20 ஜனவரி
2010-ல் நடைபெறவிருக்கும் ஆண்டுப் பொதுக் கூட்டத்தில்
பங்குதாரர்கள் இதை ஏற்று அங்கீகரித்தால்தான் டிவிடென்ட
தரப்படும்).
டிவிடென்ட்
இவ்வாண்டில் வாரியத்தின் பணிசார் இயக்குனர் பதவியைத்
துறந்த திரு.ச்சூன் யீ ͋புக் அவர்களுக்கு வாரிய
உறுப்பினர்களின் சார்பாக நன்றி தெரிவித்துக்கொள்கிறேன்.
அதைத் தொடர்ந்து வாரியத்தின் நடுநிலை பணிசார்பற்ற
இயக்குனராகப் பதவி ஏற்கவிருக்கும் டத்தின் ஷெர்லி யுவே
ஷாவ் ஹாவ் அவர்களை நாங்கள் இனிதே வரவேற்கிறோம்.
இவ்வாண்டில் நல்ல ஆலோசனைகளையும் ஆதரவையும்
வழங்கிய எனது சக இயக்குனர்களுக்கும் இவ்வேளையில்
எனது மனமுவந்த நன்றியைத் தெரிவித்துக்கொள்கிறேன்.
மற்றும் குழுமத்துக்காக உளப்பூர்வமான முறையில்
மேற்கொண்ட முயற்சிகளுக்காகவும், ஈடுபாட்டுக்காகவும்,
ஆதரவுக்காகவும் அனைத்து மேலாண்மை அதிகாரிகளுக்கும்,
பணியாளர்களுக்கும் எனது நன்றி உரித்தாகுக.
இறுதியாக எங்கள் மீது பெருநம்பிக்கை வைத்துள்ள எங்கள்
பங்குதாரர்களுக்கும், தொடர்ந்து தங்கள் நல்லாதரவையும்
ஒத்துழைப்பையும் நல்கிவரும் வாடிக்கையாளர்களுக்கும்,
வணிகப் பங்காளிகளுக்கும், அரசாங்க அதிகாரிகளுக்கும்,
நிதி ஈந்தவர்களுக்கும், பொருட்கள் அனுப்புபவர்களுக்கும்
நாங்கள் நன்றிக்கடன் பட்டவர்களாய் இருக்கிறோம்.
இப்படிக்கு
டத்தோ ச்சூன் யீ சியோங்
பணிசார் தலைவர் & குழும மேலாண்மை இயக்குனர்
16 டிசம்பர் 2009

INTRODUCTION
The Board of Poh Kong Holdings Berhad (“the Company”) is
committed to instill a corporate culture that emphasises good
corporate governance and is to be practised throughout the
Company and its subsidiary companies (“the Group”). The
Group acknowledges the importance of corporate governance
in enhancing its business prosperity and corporate accountability
with the absolute objective of realising long-term shareholders’ and
stakeholders’ value.
The Group will continue to endeavor to comply with all the key
principles of the Malaysian Code of Corporate Governance (“the
Code”) in an effort to observe high standards of transparency,
accountability and integrity. This is to sustain optimal governance
with conscientious accountability for continuous effectiveness,
efficiency and competitiveness of the Group.
Set out below are descriptions of how the Group applied the
Principles of the Code and how the Board has complied with the
Best Practices set out in the Code.
1. DIRECTORS
1.1 The Board Balance
The control environment set the tone for the Group and
is driven by an effective Board (“the Board”) consisting
of competent individuals with appropriate specialised
skills and knowledge to ensure capable management of
the Group. The Board is responsible for overseeing the
conduct and performance of the Group’s businesses and
oversees the Group’s internal controls. The composition
of independent and non-independent directors is carefully
considered to ensure that the Board is well balanced.
Statement on
CORPORATE GOVERNANCE
The Board comprises eight (8) members, of whom five
(5) are Executive Directors and three (3) are Independent
Non-Executive Directors. It is a balanced Board and
comprises professionals from various backgrounds and
with the relevant experience and expertise that would add
value to the Group. The mix of experience is vital for the
strategic success of the Group.
The presence of Independent Non-Executive Directors
fulfills a pivotal role in corporate accountability. The role
of the Independent Non-Executive Directors is particularly
important as they provide unbiased and independent
views, advice and judgement.
The Executive Chairman and Group Managing Director
is Dato’ Choon Yee Seiong. There is a division of
responsibilities. As the Chairman, he is responsible for the
orderly conduct and performance of the Board. As the
Group Managing Director, he is responsible for ensuring
the Board’s decisions are implemented, and that the dayto-day
running of the business is in tandem with the goals
and policies sanctioned by the Board. The Managing
Director is subject to the control of the Board of Directors.
In furtherance of this, Dr Choong Tuck Yew as the Senior
Independent Non-Executive Director assists with concerns
regarding the Company where it could be inappropriate for
those to be dealt with by the Executive Directors.
In discharging its fiduciary duties, the Board is assisted
by the following three (3) Board Committees each
entrusted with specific tasks. All the three (3) Committees
do not have executive powers but report to the Board
on all matters considered and their recommendations
thereon. The Terms of Reference of each committee
have been approved by the Board in compliance with the
recommendation of the Code:
a) Nomination Committee;
b) Remuneration Committee; and
c) Audit Committee
ANNUAL REPORT 2009 37

38
1.2 Board Meeting
Statement on
CORPORATE GOVERNANCE
The Board of Directors of the Company subscribes to
the Code. The Board has the overall responsibility for
Corporate Governance, strategic direction, formulation of
policies and overseeing the investment and performance
of the Company. The Board met six (6) times during the
financial year ended 31 July 2009 and details of attendance
are as below:
Executive Directors
Dato’ Choon Yee Seiong
(Executive Chairman and
Group Managing Director)
Mr Cheong Teck Chong
Madam Choon Nee Siew
Mr Choon Yee Fook
(resigned w.e.f. 10 July 2009)
Madam Choon Yoke Ying
Madam Choon Wan Joo
Independent Non-
Executive Directors
Dr Choong Tuck Yew
Encik Fazrin Azwar
Bin Md Nor
Datin Shirley Yue Shou How
(appointed w.e.f.
23 January 2009)
1.3 Supply of Information
All Directors are provided with an agenda and Board
papers containing information relevant to the business
of the Board Meetings. This is issued in sufficient time to
enable the Directors to obtain further explanation where
necessary, in order to be properly briefed before the
meeting. Minutes of the Board Committees are also tabled
at the Board Meetings for information and deliberation.
Poh Kong Holdings Berhad
Total
number of
Meetings
held
6
6
6
5
6
6
6
6
3
Meetings
attended
by
Director
6
6
6
2
6
6
6
5
3
The Audit Committee of the Board ensures compliance
with disclosure requirements and accounting and audit
policies overseeing all issues pertaining to financial and
operational risks.
All the Directors have direct access to the advice and
services of Senior Management and the Company
Secretary in carrying out their duties. The Directors may
obtain independent professional advice in furtherance of
their duties, with the consent of the Board.
1.4 Directors’ Training
Directors are encouraged to attend continuous education
programmes and seminars to keep abreast of relevant
changes in laws and regulations and the development in
the industry.
During the year, the external training programmes and
seminars attended by the Directors are as follows:
Madam Choon Wan Joo
• Appreciation and Implementation of Occupational
Safety and Health Programmes
• Fire Prevention and Fire Safety
Dr Choong Tuck Yew
• Financial Institutions Directors Education (FIDE)
Programme
• Oversight of Risk Management : Considering the Audit
Committee’s Role & Responsibilities by Audit Committee
Institute of Malaysia
• Malaysia Business Conference by the Associated
Chinese Chamber of Commerce & Industry of Malaysia
• Briefing to Chairman of Financial Institutions by Bank
Negara Malaysia
• Semi-Annual Convention by Toastmasters International,
District 51
• Financial Institutions Directors Education Programme by
Bank Negara Malaysia
• Financial Reporting during Financial Turbulence by the
Malaysian Institute of Accountants
• Introduction to Islamic Investment Banking by
OSK Group
• Board Responsibilities for Internal Controls and
Enterprise Risk Management by Malaysia Deposit
Insurance Corporation
• The Global Financial Crisis: Implications for Corporate
Governance in Asia by Bank Negara Malaysia

• Riding out of The Global Financial Crisis – Banking
Reforms & Revival by Asian Strategy & Leadership
Institute
• Corporate Governance by Bank Negara Malaysia
Encik Fazrin Azwar Bin Md Nor
• Directors’ Training conducted by Archer Consulting
Group Sdn Bhd
Other than the above, during the financial year ended 31
July 2009, all the Directors have attended the briefings
conducted by the Company Secretary pertaining to the
Key Amendments on the Listing Requirements of the Main
Market and the Corporate Governance Guide.
The Directors will continue to undergo other relevant
training programmes, conferences and seminars that may
further enhance their skills and knowledge.
1.5 Appointments to the Board
In compliance with the Code, a Nomination Committee
was established on 8 March 2004 and is entrusted with
the following responsibilities:
a) Recommend to the Board, candidates for all
directorships to be filled by the shareholders or the
Board.
b) Consider in making its recommendations, candidates
for directorship proposed by the Group Managing
Director and, within the bounds of practicability, by any
other senior executive or any director or shareholder.
c) Recommend to the Board, directors to fill seats on
Board Committees.
d) Assess the effectiveness of the Board as a whole.
Statement on
CORPORATE GOVERNANCE
e) Assess the effectiveness of the committees of the
Board.
f) Assess the contribution of each individual director.
g) Review and recommend to the Board the required mix
of skills and experience and other qualities the Board
requires in order to function completely and efficiently.
The Board through the Nomination Committee will review
annually its required mix of skill and experience and
other qualities including core competencies which Non-
Executive Directors should bring to the Board.
The Nomination Committee comprises three (3) Non-
Executive Directors, who are Independent Directors. The
members of Nomination Committee are as follows:
Encik Fazrin Azwar Bin Md Nor
Chairman, Independent Non-Executive Director
Dr Choong Tuck Yew
Senior Independent Non-Executive Director
Datin Shirley Yue Shou How
Independent Non-Executive Director
The Nomination Committee ensures adequate training and
orientation for new Directors with respect to the business
structure and management of the Group, as well as the
expectation of the Board with regard to their contributions
to the Board and the Group. Continuous education
programmes and seminars would be organised for the
Directors to keep them abreast of the latest developments
and advances in Corporate Governance.
The Nomination Committee met twice during the financial
year to deliberate on the above matters.
ANNUAL REPORT 2009 39

1.6 Re-election of Directors
40 Poh Kong Holdings Berhad
Statement on
CORPORATE GOVERNANCE
In accordance with the Articles of Association of the
Company, one-third (1/3) of the Directors are required
by rotation to submit themselves for re-election by
shareholders at every Annual General Meeting (“AGM”).
All Directors are required to submit themselves for reelection
by the shareholders at the AGM, at least once for
every three years to comply with the Code.
2. DIRECTORS’ REMUNERATION
In compliance with the Code, a Remuneration Committee was
established on 8 March 2004 and is entrusted with the following
responsibilities:
a) Recommend to the Board the remuneration of the
executive and non-executive directors.
b) Assist the Board in assessing the responsibility and
commitment undertaken by the Board membership.
c) Assist the Board in ensuring the remuneration of the
directors reflects the responsibility and commitment of the
director concerned.
The Remuneration Committee comprises four (4) Directors, the
majority of whom are Independent Non-Executive Directors.
The members of the Remuneration Committee are as follows:
Datin Shirley Yue Shou How
Chairperson, Independent Non-Executive Director
Dr Choong Tuck Yew
Senior Independent Non-Executive Director
Encik Fazrin Azwar Bin Md Nor
Independent Non-Executive Director
Dato’ Choon Yee Seiong
Executive Chairman and Group Managing Director
The Remuneration Committee did not met during the financial
year ended 31 July 2009.
The details of the remuneration for Directors of the Company
during the financial year ended 31 July 2009 are as follows:
Aggregate Remuneration
Categorization
Fees
Non-Fees
Salaries
Bonuses
Executive
Directors
(RM’000)
228
Non-
Executive
Directors
(RM’000)
93
Benefits-in-kind
164 -
Total 6,848 130
The number of Directors of the Company whose total
remuneration falls within the following bands:
34
5,378
1,044
Range of Remuneration Executive
Directors
Below RM50,000
-
RM50,001 to RM100,000
RM900,001 to RM950,000
RM1,050,001 to RM1,100,000
RM1,100,001 to RM1,150,000
RM2,700,001 to RM2,750,000
37
Number of Directors
-
2
1
1
1
-
-
Non-
Executive
Directors
2
1
-
-
-
-

4. SHAREHOLDERS
4.1 Investor Relations and Shareholders’ Communication
The Board recognises the importance of timely
dissemination of information to shareholders and
stakeholders.
The annual reports and quarterly announcements are
the primary modes of communication providing the
shareholders with an overview of the Group’s activities
and performance. Enquiries by shareholders are dealt
with as promptly as practicable. The Board of Directors
encourages full participation by the shareholders at every
General Meeting and every opportunity is given to the
shareholders to ask questions and seek clarification on
the business and performance of the Group.
The Company’s Investors Relations web portal is available
at www.pohkong.listedcompany.com
5. ACCOUNTABILITY AND AUDIT
In reviewing all the published annual and quarterly financial
statements during the financial year ended 31 July 2009,
the Directors took due care and reasonable steps to ensure
compliance with the applicable accounting standards in
all material aspects. A statement by the Directors of their
responsibilities for preparing the financial statements is set out
Statement on
CORPORATE GOVERNANCE
under the Statement on Directors’ Responsibility on page 50 of
this Annual Report.
5.1 Internal Controls
The Statement on Internal Control furnished on pages 47-
48 of this Annual Report provides an overview of the state
of internal controls within the Group.
5.2 Relationship with the Auditors
The Company has established transparent and appropriate
relationships with the Company’s Auditors through the
Audit Committee. The External Auditors, Messrs GEP
Associates has continued to report to members of the
Company on their findings which are included as part of
the Company’s Annual Report with respect to each year’s
audit on the Financial Statements.
The amount of non-audit fees paid to the External Auditors
during the financial year 2009 was RM5,000 for meeting
attendance allowances.
The role of the Audit Committee in relation to the External
Auditors is set out in pages 43-45 of this Annual Report.
The Statement was made in accordance with a resolution
of the Board dated 24 November 2009.
ANNUAL REPORT 2009 41

42
Poh Kong Holdings Berhad
Corporate SOCIAL RESPONSIBILITY
The Poh Kong Group has always supported the principles and
practices of good corporate social responsibility (CSR) by aligning
its corporate activities to worthy social causes.
It has engaged CSR initiatives with its various stakeholders, in the
workplace, the community, the marketplace and the environment in
its efforts of doing business with a conscience.
THE WORKPLACE
The Poh Kong Group has continually invested in developing its
people as one of the most important assets in the Company. Training
programmes to upgrade employees’ skills and competencies
were conducted to get all employees to be more knowledgeable,
passionate and responsible for their jobs.
It has organized in-house training to equip frontline staff with sales
techniques to enable them to up-sell, cross-sell and create new
and additional sales opportunities. Similarly, training have also
been conducted for manufacturing, technical, design, finance and
support staff to equip them with the required skills and knowledge
to stay ahead in the industry.
The Group recognises the critical role of all its 1,200 employees
including those in manufacturing which has a workforce of about
130. It has looked after their interests to ensure the human capital
development meets with the demands of the rapid progress and
expansion of its retail and manufacturing business. The Group
promotes harmonious relationship and interaction among its staff
to motivate them through various programmes and performance
incentives.
THE COMMUNITY
During the financial year, the Group provided financial aid and support
in kind to various bodies of society in the form of contributions,
sponsorships, monetary donations, and social welfare equipment
as follows:-
• Donation to charity for the Wright Academy
• Sponsorship of the Malaysian Associated Indian Chambers of
Commerce & Industry (MAICCI) dinner
• Contribution in support of the I-Trust Charity event
• Donation towards National Cancer Society Malaysia “Pink Unity
& The Islamic Fashion Festival”
• Contribution to the FAMSO Lanka Fiesta 2008
• Contribution in aid of the Breast Cancer Welfare Association
• Donation towards the Tuanku Najihah Foundation - Malaysia
International Gourmet Festival 2008 Chef Charity Auction
• Contribution to Sekolah Menengah Jenis Kebangsaan Seri
Bintang annual programme magazine 2009
• Sponsorship of the Malaysian Jusco Foundation’s golf charity
event 2009
• Sponsorship of the Malaysian Jusco Foundation’s charity gala
dinner 2009
• Social welfare support and contribution in purchasing five units of
medical walkers for Yayasan Latihan Insan Istimewa Perak
Malaysia (Foundation Training Centre and Home for the
Handicapped)
• Contribution to the PT Foundation
• ContributiontothebuildingfundoftheSekolahJenisKebangsaan
(Cina) Chen Moh, Petaling Jaya
• Contribution to the PIGB Sekolah Menengah Jenis Kebangsaan
Katholik, Petaling Jaya in their programme book
THE MARKETPLACE
In an increasingly competitive marketplace, Poh Kong has an
enviable reputation in the manufacturing and distribution of quality
products and professional customer services.
The Group is committed to be the most professional jewellery retail
chain by strengthening the trust, providing variety and delivering the
highest quality to all our customers, as well as maintaining market
leadership through its branding and retail concept stores.
THE ENVIRONMENT
The Group believes in green awareness activities and where
possible, practises environment-friendly lifestyles in efforts to
promote green technology.
We help minimise the impact of factory manufacturing on the
environment by undertaking the safe disposal of waste discharge
and the monitoring of pollution levels for a clean environment.
Continuous process improvements have also been deployed to
improve efficiency and achieve cost-savings, such as maintaining
air-conditioning on the need to use basis, switch off non-essential
lighting, equipment during non-operating hours, and the recycling
of materials to enhance the working environment.

THE AUDIT COMMITTEE
The Audit Committee comprises three (3) Directors, namely a
Senior Independent Non-Executive Director and two Independent
Non-Executive Directors. The members of the Audit Committee are
as follows:
Dr Choong Tuck Yew
Chairman, Senior Independent Non-Executive Director
Member of the Malaysian Institute of Accountants
Encik Fazrin Azwar Bin Md Nor
Independent Non-Executive Director
Datin Shirley Yue Shou How
(appointed with effect from 23 January 2009)
Independent Non-Executive Director
1. TERMS OF REFERENCE
1.1 Membership
The Audit Committee shall be appointed by the Board
from amongst the Directors and shall consist of not less
than three (3) members, all of whom shall be Independent
Directors. All members of the audit committee shall be
non-executive directors.
The members of the Audit Committee shall elect a chairman
from among their members who shall be an independent
director. No alternate director shall be appointed as a
member of the Audit Committee.
1.2 Qualification
At least one (1) member of the Audit Committee:
(a) must be a member of the Malaysian Institute of
Accountants or
(b) if he/she is not a member of the Malaysian Institute of
Accountants, he/she must have at least three (3) years’
working experience and
Report of the AUDIT COMMITTEE
• he/she must have passed the examinations
specified in Part I of the First Schedule of the
Accountants Act, 1967 or
• he/she must be a member of one (1) of the
association of accountants specified in Part II of the
First Schedule of the Accountants Act, 1967 or
• fulfils such other requirement as prescribed by the
Bursa Securities.
1.3 Meeting and Minutes
Meetings shall be held not less than four (4) times a
year. The presence of external and/or internal auditors
will be requested, if required, but without the presence
of any executive directors. Other members of the Board
and senior management may attend meetings upon the
invitation of the Audit Committee. Both the internal and/or
external auditors may request a meeting if they consider it
to be necessary. The Audit Committee shall meet with the
external auditors without the presence of executive board
members present at least twice a year.
The Secretary to the Audit Committee shall be the
Company Secretary. The Chairman of the Audit Committee
shall report on each meeting to the Board.
1.4 Authority
The Audit Committee is authorised by the Board to
investigate any activity within its terms of reference and
shall have unrestricted access to any information pertaining
to the Group, both the internal and external auditors
and to all employees of the Group. The Committee is
also authorised by the Board to obtain external legal or
other independent professional advice as necessary in
discharging its duties.
ANNUAL REPORT 2009 43

44
1.5 Responsibilities and Duties
Report of the AUDIT COMMITTEE
In fulfilling its primary objectives, the Audit Committee
undertakes, amongst others, the following responsibilities
and duties:
a) To discuss with the external auditors, prior to the
commencement of audit, the audit plan which states
the nature and scope of audit;
b) To review major audit findings arising from the interim
and final external audits, the audit report and the
assistance given by the Group’s officers to the external
auditors;
c) To review with the external auditors, their evaluation of
the system of internal controls, their management letter
and management’s responses;
d) To review the following in respect of internal audit:
• adequacy of scope, functions and resources of the
firm of internal auditors (that was engaged to
undertake the internal audit function) and that it has
the necessary authority to carry out its work;
• the internal audit programme and results of the
internal audit process and, where necessary, ensure
that appropriate actions are taken on the
recommendations of the internal audit function;
• the major findings of internal audit investigations and
management’s response, and ensure that appropriate
actions are taken on the recommendations of the
internal audit function;
• review any appraisal or assessment of the
performance of members of the internal audit
function;
• review and approve any appointment or termination
of senior staff members of the internal audit function;
and
• take cognisance of resignations of internal audit staff
members and provide the resigning staff member an
opportunity to submit his reasons for resigning.
Poh Kong Holdings Berhad
e) To review the quarterly reporting to the Bursa Securities
and year end annual financial statements of the Group
before submission to the Board, focusing on:
• compliance with accounting standards and
regulatory requirements;
• any major changes in accounting policies;
• significant and unusual items and events.
f) To review any related party transaction and conflict of
interest situation that may arise within the Group
including any transactions, procedure or course of
conduct that raises questions of management’s
integrity;
g) To consider the appointment of the external auditors,
the terms of reference of its appointment and any
question of resignation and dismissal before making a
recommendation to the Board.
h) To verify that the allocation of options pursuant to the
Employees’ Share Options Scheme of the Company is
in accordance with the criteria for allocation established
under the scheme at the end of each financial year; and
i) To promptly report to Bursa Securities if it is of the view
that a matter reported by it to the Board has not been
satisfactorily resolved resulting in a breach of the Listing
Requirements.
2. INTERNAL AUDIT FUNCTION
The Group’s internal audit function is performed in-house by the
Group Audit Department and is independent of the activities
audited.
The cost incurred for the internal audit function in respect of
the financial year ended 31 July 2009 amounted to RM228,960.
The function is performed with impartiality, proficiency and with
due professional care.

The Internal Audit Department reports directly to the Audit
Committee Chairman, and regularly Reviews and appraises
the Group’s key operations to ensure that key risk and control
concerns are being effectively managed.
3. SUMMARY OF ACTIVITIES OF THE AUDIT COMMITTEE
FOR THE FINANCIAL YEAR
During the financial year, the activities of the committee included:
3.1 Reviewing the quarterly financial result announcements
of the Group prior to seeking the Board of Directors’
approval and releasing the results to the Bursa
Securities.
3.2 Reviewing the audit plan of the External Auditors.
3.3 Reviewing External Auditors’ reports in relation to
audit and accounting issues arising from the audit,
and updates of new developments on accounting
standards issued by the Malaysian Accounting
Standards Board.
3.4 Reviewing the annual financial statements of the
Report of the AUDIT COMMITTEE
Group and the Company.
3.5 Reviewing the internal audit functions and the
recommendations on their findings.
3.6 The Audit Committee reviewed and approved the
Internal Audit Plan for the year 2009/2010.
3.7 Meetings with the External Auditors without the
presence of the Executive Directors and the
Management.
During the financial year ended 31 July 2009, the Audit
Committee met five (5) times and the details of the attendance
are as follows:
Dr Choong Tuck Yew
Encik Fazrin Azwar Bin Md Nor
Datin Shirley Yue Shou How
(appointed with effect from 23 January 2009)
Attendance
5/5
5/5
2/2
This Report was made in accordance with a resolution of the
Board dated 24 November 2009.
ANNUAL REPORT 2009 45

Choice
DESIGN · PRICE · LOCATION · CONVENIENCE
46 Poh Kong Holdings Berhad

1. INTRODUCTION
Statement on INTERNAL CONTROL
The Board of Directors (“Board”) is pleased to comment on the
state of Internal Control of the Group for the year ended 31 July
2009 in line with the Listing Requirements of Bursa Securities.
2. RESPONSIBILITY
The Board recognises the importance of sound systems of
internal control and effective risk management practices to
good corporate governance. The Board affirms its overall
responsibility for maintaining sound systems of internal control
within the Group covering financial, operational, compliance
and risk management issues, and for reviewing regularly the
adequacy and effectiveness of such systems within the Group.
Sound systems of internal control will help to safeguard the
Group’s assets and shareholders’ investment.
The Board, in discharging its stewardship responsibilities, is
committed to identify key risks to which companies within the
Group are exposed and will introduce appropriate systems to
manage such risks.
Notwithstanding that, there are, however, limitations inherent in
any system of internal control, and such system is designed
to manage rather than eliminate the risk that may impede the
achievement of business objectives. It should be appreciated
that it could therefore only provide reasonable and not absolute
assurance against material misstatement or frauds. It should
be further noted that the cost of control procedures should not
exceed the benefits to be derived from such procedures.
3. KEY ELEMENTS OF INTERNAL CONTROL
Some of the key control procedures have been embedded
in the operations of the business with sufficient assurance
mechanism to safeguard the assets of the Group and to
preserve shareholders’ investment. The following key elements
ensure that the proper control regime is maintained:
3.1 Audit Committee
The Audit Committee reviews the Group’s accounting and
reporting policies and practices, and the adequacy and
effectiveness of the systems of internal control with the
external auditors. The Audit Committee also ensures that
there is continuous effort by management to address and
resolve areas where control weaknesses exist.
The Audit Committee reviews the quarterly results of the
Group and recommends adoption of such results to the
Board before announcement to Bursa Securities is made.
3.2 Internal Audit
In line with good corporate governance practices,
the Internal Audit function was formally set up with the
assistance of an external consultant towards the end
of 2004. The Audit Committee formally approved the
Internal Audit Plan for the year 2009/2010. The internal
auditors carried out independent reviews of systems of
internal control in the key activities within the Group. The
scope and coverage of internal audit assignments were
prioritised based on criterias, such as its assessment of
risks and control procedures.
In addition to the Group’s Internal Audit function, the Group
also outsourced some aspects of the internal audit work
to external parties to complement the Internal Audit work
and to further enhance compliance with the Company’s
internal policies and best practices.
The internal auditors aim to advise management on
areas for improvement and subsequently performed
follow-up reviews to determine the extent to which the
recommendations have been implemented. The internal
auditors report directly to the Audit Committee.
ANNUAL REPORT 2009 47

3.3 Risk Management
The Board is committed to identify business and other
risks that are inherent in the sector in which the Group
operates and to ensure the implementation of appropriate
control mechanism to manage these risks. In assisting
it to discharge its duties and responsibilities, the Board,
through the Audit Committee, senior management and
the Internal Audit function, will carry out periodical reviews
of the adequacy and the integrity of the Group’s internal
control systems and management information systems,
including systems for compliance with applicable laws,
regulations, rules, directives and guidelines.
3.4 Reporting and Review
The Group has in place a management reporting
mechanism whereby financial information is generated
for management review in a timely manner. The Executive
Chairman and Group Managing Director meets regularly
with the Executive Directors and Senior Management
to review, discuss and resolve operational, financial,
corporate and business issues.
3.5 Other Risks and Control Processes
In addition to the above, the Group also has in place the
following key elements:
48 Poh Kong Holdings Berhad
Statement on INTERNAL CONTROL
• An organisation structure, with clearly defined authority
limits and reporting mechanism to higher levels of
management and to the Board, which supports the
maintenance of a strong control environment.
• Specific responsibilities have been delegated to the
relevant Board committees, all of which have formalised
terms of reference. These committees have the
authority to examine all matters within their scope and
report to the Board with their recommendations.
• Regular visits to the operating units by some members
of the Board and Senior Management.
4. CONCLUSION
There were no material losses, uncertainties or contingencies
reported during the current financial year as a result of weaknesses
in internal control that would require mention in the Annual Report
of the Group.
The Board and Management will continue to take measures to
strengthen the internal control environment.
This statement was made in accordance with a resolution of the
Board dated 24 November 2009.

Other COMPLIANCE INFORMATION
IN COMPLIANCE WITH THE LISTING REQUIREMENTS OF
BURSA MALAYSIA SECURITIES BERHAD
1) Utilization of Proceeds
As at todate, the status of the utilization of proceeds raised
from the Public Issue pursuant to the listing of the Company on
the Main Board of Bursa Malaysia Securities Berhad amounting
to RM31.328 million is as follows:
Purchase of
Machinery
Working Capital
Acquisition of
55% equity
interest in PKJM
Expansion
2) Share Buy-Back
Approved
RM’000
2,000
10,647
12,681
3,000
Utilised
RM’000
2,000
10,647
12,681
3,000
There was no share buy-back of the Company’s shares during
the financial year.
3) Options, Warrant or Convertible Securities
Balance
RM’000
-
Listing Expenses 3,000 3,000 -
Total 31,328 31,328 -
There were no options, warrant or convertible securities issued
to any parties during the financial year.
4) American Depository Receipt (ADR) or Global Depository
Receipt (GDR) Programme
During the financial year, the Company did not sponsor any
ADR or GDR programme.
-
-
-
5) Imposition of Sanctions and/or Penalties
During the financial year, there were no sanctions and/or
penalties imposed on the Company and its subsidiaries,
Directors or management by the relevant regulatory authorities.
6) Non-Audit Fees
Non-audit fees paid to GEP Associates for the financial year
was RM5,000 for meeting attendance allowances.
7) Variation in Results
There was no material variance between the results for the
financial year and the unaudited results previously announced.
8) Profit Guarantee
No profit guarantee was given by the Company in respect of
the financial year.
9) Material Contracts
There were no material contracts entered into by the
Company and its subsidiaries involving Directors and/or
major shareholders and/or related parties.
10) Revaluation of Properties
The Group did not carry out any revaluation on properties,
plant and equipment during the financial year.
11) Recurrent Related-Party Transactions
Details of transactions with related parties undertaken by the
Group during the financial year are disclosed in Note 36 to the
Financial Statements.
ANNUAL REPORT 2009 49

50
Statement On
DIRECTORS’ RESPONSIBILITY
The Malaysian Company Law requires the Directors to prepare
financial statements for each financial year which gives a true and
fair view of the state of affairs of the Company and the Group as at
the end of the financial year and of the results of their operations,
changes in equity and of the cash flows of the Company and the
Group for the period then ended. As required by the Companies Act,
1965 (“the Act”) and the Listing Requirements of Bursa Securities,
the financial statements have been prepared in accordance with
the applicable Financial Reporting Standards in Malaysia and the
provisions of the Act.
In preparing the financial statements for the year ended 31 July
2009, the Directors have:
• adopted suitable accounting policies and applied them
consistently;
• made judgements and estimates that are reasonable and
prudent;
• ensured applicable Financial Reporting Standards have been
followed; and
• prepared the financial statements on a going concern basis.
The Directors are responsible for keeping proper accounting
records which disclose with reasonable accuracy at all times the
financial position of the Group and of the Company and to enable
them to ensure that the financial statements comply with the Act.
The Directors are also responsible for safeguarding the assets of the
Group and the Company and, hence, for taking reasonable steps in
the prevention and detection of fraud and other irregularities.
This Statement was made in accordance with a resolution of the
Board of Directors dated 24 November 2009.
Poh Kong Holdings Berhad

FINANCIAL STATEMENTS
DiREcTORs’ REPORT 52 – 56
sTATEmENT By DiREcTORs / sTATUTORy DEcLARATiON 57
iNDEPENDENT AUDiTORs’ REPORT TO ThE mEmBERs Of
POh KONg hOLDiNgs BERhAD 58 – 59
cONsOLiDATED BALANcE shEET 60 – 61
cONsOLiDATED iNcOmE sTATEmENT 62
cONsOLiDATED sTATEmENT Of chANgEs iN EqUiTy 63
cONsOLiDATED cAsh fLOW sTATEmENT 64 – 65
BALANcE shEET 66
iNcOmE sTATEmENT 67
sTATEmENT Of chANgEs iN EqUiTy 68
cAsh fLOW sTATEmENT 69 – 70
NOTEs TO ThE fiNANciAL sTATEmENTs 71 – 117
ANNUAL REPORT 2009
51

Directors’ Report
The Directors have pleasure in submitting their report and the audited financial statements of the Group and of the Company for the
financial year ended 31 July 2009.
PRiNciPAL AcTiViTiEs
The principal activities of the Company are investment holding and the provision of management services.
The principal activities of the Subsidiary Companies are set out in Note 8 to the financial statements.
There have been no significant changes in the nature of these activities during the financial year.
REsULTs
52
Poh Kong Holdings Berhad
gROUP cOmPANy
Rm Rm
Profit for the year 28,420,396 6,844,245
Attributable to :-
Equity holders of the Company 28,444,569 6,844,245
Minority interests (24,173) -
DiViDENDs
28,420,396 6,844,245
Since the end of the previous financial year, the Company paid a first and final dividend of 1.40 sen single tier exempt dividend amounting
to RM5,744,925 in respect of financial year ended 31 July 2008 on 6 March 2009.
At the forthcoming Annual General Meeting, a single tier first and final dividend of 1.40 sen on 410,351,752 ordinary shares of RM0-50
each amounting to RM5,744,925 in respect of the current financial year ended 31 July 2009 will be proposed for shareholders’ approval.
The financial statements for the current financial year do not reflect this proposed dividend. Such dividend, if approved by the shareholders,
will be accounted for in equity as an appropriation of retained earnings in the financial year ending 31 July 2010.
REsERVEs AND PROVisiONs
There were no material transfers to or from reserves or provisions during the financial year other than as disclosed in the financial
statements.
issUE Of shAREs AND DEBENTUREs
During the financial year, no shares or debentures were issued.

shARE OPTiONs
During the financial year, no share options have been granted.
DiREcTORs
The Directors in office since the date of the last report are :-
DATO’ CHOON YEE SEIONG
CHEONG TECK CHONG
CHOON NEE SIEW
CHOON YOKE YING
CHOON WAN JOO
CHOON YEE FOOK (Resigned on 10 / 7 / 2009)
FAZRIN AZWAR BIN MD. NOR
DR. CHOONG TUCK YEW
LIEW YUKE FOONG (Deceased on 24 / 11 / 2008)
DATIN YUE SHOU HOW, SHIRLEY (Appointed w.e.f. 23 / 1 / 2009)
Directors’ Report
In accordance with Article 80 of the Company’s Articles of Association, DATO’ CHOON YEE SEIONG and CHOON NEE SIEW retire from
the board by rotation at the forthcoming annual general meeting and, being eligible, offer themselves for re-election.
DATIN YUE SHOU HOW,SHIRLEY being appointed to the board after the last annual general meeting retires in accordance with Article 85 of
the Company’s Articles of Association at the forthcoming annual general meeting and, being eligible, offers herself for re-election.
DR. CHOONG TUCK YEW who retires pursuant to Section 129(2) of the Companies Act, 1965, being eligible, offers himself for reappointment
at the forthcoming annual general meeting.
DiREcTORs’ iNTEREsTs
The following Directors who held office at the end of the financial year had, according to the register required to be kept under Section 134
of the Companies Act, 1965, interests in shares of the Company and its related corporations as stated below :-
cOmPANy
DiREcT iNTEREsT
………........Number of ordinary shares of Rm0-50 each...…………
At At
1/8/2008 Bought sold 31/7/2009
DATO’ CHOON YEE SEIONG 6,282,446 2,946,300 - 9,228,746
CHEONG TECK CHONG 2,273,928 - - 2,273,928
CHOON NEE SIEW 2,052,372 - - 2,052,372
CHOON YOKE YING 1,857,772 - - 1,857,772
CHOON WAN JOO 2,220,080 200,000 - 2,420,080
FAZRIN AZWAR BIN MD. NOR 35,000 - - 35,000
DR. CHOONG TUCK YEW 102,500 - - 102,500
ANNUAL REPORT 2009
53

Directors’ Report
DiREcTORs’ iNTEREsTs (cONT’D)
cOmPANy
iNDiREcT iNTEREsT
54
Poh Kong Holdings Berhad
………........Number of ordinary shares of Rm0-50 each...…………
At At
1/8/2008 Bought sold 31/7/2009
DATO’ CHOON YEE SEIONG (i) 247,913,658 234,500 58,700 248,089,458
CHEONG TECK CHONG (i) 239,709,648 80,000 - 239,789,648
CHOON NEE SIEW (ii) 250,358,772 3,180,800 58,700 253,480,872
CHOON YOKE YING (ii) 251,073,628 3,180,800 58,700 254,195,728
CHOON WAN JOO (ii) 250,742,432 2,980,800 58,700 253,664,532
DR. CHOONG TUCK YEW (i) - 30,000 - 30,000
ULTimATE hOLDiNg cOmPANy
DiREcT iNTEREsT
POh KONg sDN BhD
………........Number of ordinary shares of Rm1-00 each...…………
At At
1/8/2008 Bought sold 31/7/2009
DATO’ CHOON YEE SEIONG 41,645,543 294,441 - 41,939,984
CHEONG TECK CHONG 22,963,625 - - 22,963,625
CHOON NEE SIEW 18,595,136 - - 18,595,136
CHOON YOKE YING 4,720,196 - - 4,720,196
CHOON WAN JOO 6,102,087 - - 6,102,087
(i) Held by spouse, persons connected to the Director and Ultimate Holding Company
(ii) Held by persons connected to the Director and Ultimate Holding Company
By virtue of their interests in the shares of the Company, DATO’ CHOON YEE SEIONG, CHEONG TECK CHONG, CHOON NEE SIEW,
CHOON YOKE YING, CHOON WAN JOO, FAZRIN AZWAR BIN MD. NOR and DR. CHOONG TUCK YEW are also deemed interested in
the shares of all the Subsidiary Companies to the extent the Company has an interest.
The other Director in office at the end of the financial year had no interest in the shares of the Company or its related corporations during
the financial year.

DiREcTORs’ BENEfiTs
Directors’ Report
Since the end of the previous financial year, no Director of the Company has received or become entitled to receive any benefit (other
than a benefit included in the aggregate amount of emoluments received or due and receivable by the Directors shown in Note 27 to the
financial statements or the fixed salary of a full-time employee of the Company) by reason of a contract made by the Company or a related
corporation with the Director or with a firm of which the Director is a member, or with a company in which the Director has a substantial
financial interest.
Neither during nor at the end of the financial year, was the Company a party to any arrangement which object is to enable the Directors to
acquire benefits by means of the acquisition of shares in or debentures of the Company or any other body corporate.
OThER sTATUTORy iNfORmATiON
Before the financial statements of the Group and of the Company were made out, the Directors took reasonable steps :-
a) to ascertain that proper action had been taken in relation to the writing off of bad debts and the making of allowance for doubtful
debts and satisfied themselves that all known bad debts have been written off and that adequate allowance had been made for
doubtful debts; and
b) to ensure that any current assets which were unlikely to realise their book values in the ordinary course of business have been written
down to their estimated realisable value.
At the date of this report, the Directors are not aware of any circumstances which would render :-
a) the amounts written off for bad debts or the amount of allowance for doubtful debts in the financial statements of the Group and of
the Company inadequate to any substantial extent; or
b) the values attributed to the current assets in the financial statements of the Group and of the Company misleading.
At the date of this report, the Directors are not aware of any circumstances which have arisen which render adherence to the existing
methods of valuation of assets or liabilities of the Group and of the Company misleading or inappropriate.
At the date of this report, the Directors are not aware of any circumstances not otherwise dealt with in this report or the financial statements
of the Group and of the Company which would render any amount stated in the respective financial statements misleading.
At the date of this report, there does not exist :-
a) any charge on the assets of the Group and of the Company which has arisen since the end of the financial year which secures the
liabilities of any other person; or
b) any contingent liability in respect of the Group and of the Company which has arisen since the end of the financial year.
In the opinion of the Directors :-
a) no contingent liability or other liability has become enforceable or is likely to become enforceable within the period of twelve months
after the end of the financial year which will or may affect the ability of the Group and of the Company to meet their obligations when
they fall due;
ANNUAL REPORT 2009
55

Directors’ Report
OThER sTATUTORy iNfORmATiON (cONT’D)
b) the results of the operations of the Group and of the Company during the financial year have not been substantially affected by any
item, transaction or event of a material and unusual nature; and
c) no item, transaction or event of a material and unusual nature has arisen in the interval between the end of the financial year and the
date of this report which is likely to affect substantially the results of the operations of the Group and of the Company for the financial
year in which this report is made.
ULTimATE hOLDiNg cOmPANy
The Ultimate Holding Company is POH KONG SDN BHD, a company incorporated in Malaysia.
sigNificANT EVENT
The significant event during the financial year is disclosed in Note 39 to the financial statements.
sigNificANT sUBsEqUENT EVENTs
Significant events subsequent to the balance sheet date are disclosed in Note 40 to the financial statements.
AUDiTORs
The Auditors, GEP Associates, have indicated their willingness to continue in office.
Signed in accordance with a resolution of the Directors dated 24 November 2009
DATO’ chOON yEE sEiONg chEONg TEcK chONg
Petaling Jaya
24 November 2009
56
Poh Kong Holdings Berhad

Statement By Directors
We, DATO’ CHOON YEE SEIONG and CHEONG TECK CHONG, being two of the Directors of POH KONG HOLDINGS BERHAD, do
hereby state that, in the opinion of the Directors, the financial statements set out on pages 60 to 117 are drawn up in accordance with the
provisions of the Companies Act, 1965 and applicable Financial Reporting Standards in Malaysia so as to give a true and fair view of the
financial position of the Group and of the Company as of 31 July 2009 and of their financial performance and cash flows for the year then
ended.
Signed in accordance with a resolution of the Directors dated 24 November 2009
DATO’ chOON yEE sEiONg chEONg TEcK chONg
Petaling Jaya
24 November 2009
Statutory Declaration
I, KOH SZE HAW, being the officer primarily responsible for the financial management of POH KONG HOLDINGS BERHAD, do solemnly
and sincerely declare that the financial statements set out on pages 60 to 117 are, to the best of my knowledge and belief, correct and
I make this solemn declaration conscientiously believing the same to be true and by virtue of the provisions of the Statutory Declarations
Act, 1960.
Subscribed and solemnly declared by )
KOH SZE HAW )
at Petaling Jaya )
on 24 November 2009 )
Before me
sELVARAJAh A/L siVALiNgAm (No. B103)
Commissoner for Oaths
KOh sZE hAW
ANNUAL REPORT 2009
57

Independent Auditors’ Report
To The Members Of Poh Kong Holdings Berhad (586139-K) (Incorporated In Malaysia)
REPORT ON ThE fiNANciAL sTATEmENTs
We have audited the financial statements of POH KONG HOLDINGS BERHAD, which comprise the balance sheets as at 31 July 2009
of the Group and of the Company, and the income statements, statements of changes in equity and cash flow statements of the Group
and of the Company for the year then ended, and a summary of significant accounting policies and other explanatory notes, as set out on
pages 60 to 117.
Directors’ Responsibility for the financial statements
The Directors of the Company are responsible for the preparation and fair presentation of these financial statements in accordance
with Financial Reporting Standards and the Companies Act, 1965 in Malaysia. This responsibility includes: designing, implementing and
maintaining internal control relevant to the preparation and fair presentation of financial statements that are free from material misstatement,
whether due to fraud or error; selecting and applying appropriate accounting policies; and making accounting estimates that are reasonable
in the circumstances.
Auditors’ Responsibility
Our responsibility is to express an opinion on these financial statements based on our audit. We conducted our audit in accordance with
approved standards on auditing in Malaysia. Those standards require that we comply with ethical requirements and plan and perform the
audit to obtain reasonable assurance whether the financial statements are free from material misstatement.
An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial statements. The
procedures selected depend on our judgment, including the assessment of risks of material misstatement of the financial statements,
whether due to fraud or error. In making those risk assessments, we consider internal control relevant to the Company’s preparation
and fair presentation of the financial statements in order to design audit procedures that are appropriate in the circumstances, but not
for the purpose of expressing an opinion on the effectiveness of the Company’s internal control. An audit also includes evaluating the
appropriateness of accounting policies used and the reasonableness of accounting estimates made by the Directors, as well as evaluating
the overall presentation of the financial statements.
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion.
Opinion
In our opinion, the financial statements have been properly drawn up in accordance with Financial Reporting Standards and the Companies
Act, 1965 in Malaysia so as to give a true and fair view of the financial position of the Group and of the Company as of 31 July 2009 and
of their financial performance and cash flows for the year then ended.
58
Poh Kong Holdings Berhad

Independent Auditors’ Report
To The Members Of Poh Kong Holdings Berhad (586139-K) (Incorporated In Malaysia)
REPORT ON OThER LEgAL AND REgULATORy REqUiREmENTs
In accordance with the requirements of the Companies Act, 1965 in Malaysia, we also report the following :-
a) In our opinion, the accounting and other records and the registers required by the Act to be kept by the Company and its Subsidiary
Companies of which we have acted as auditors have been properly kept in accordance with the provisions of the Act.
b) We have considered the accounts and the Auditors’ Report of a Subsidiary Company of which we have not acted as auditors, which
is indicated in Note 8 to the financial statements.
c) We are satisfied that the accounts of the Subsidiary Companies that have been consolidated with the Company’s financial statements
are in form and content appropriate and proper for the purposes of the preparation of the financial statements of the Group and we
have received satisfactory information and explanations required by us for those purposes.
d) The audit reports on the accounts of the Subsidiary Companies did not contain any qualification or any adverse comment made
under Section 174(3) of the Act.
OThER mATTERs
This report is made solely to the members of the Company, as a body, in accordance with Section 174 of the Companies Act, 1965 in
Malaysia and for no other purpose. We do not assume responsibility to any other person for the content of this report.
gEP AssOciATEs gONg WOOi TEiK
No : AF 1030 No : 741 / 04 / 10 (J)
Chartered Accountants Chartered Accountant
Petaling Jaya
24 November 2009
ANNUAL REPORT 2009
59

Consolidated Balance Sheet
As At 31 July 2009
AssETs
60
Poh Kong Holdings Berhad
2009 2008
Note Rm Rm
Non-current assets
Property, plant and equipment 5 79,162,018 69,012,792
Prepaid land lease payments 6 7,492,853 7,212,977
Investment property 7 240,000 240,000
Other investments 9 532,999 532,999
Goodwill on consolidation 10 1,485,140 1,485,140
Deferred tax assets 11 53,524 121,260
88,966,534 78,605,168
current assets
Inventories 12 356,726,857 391,286,395
Trade receivables 13 1,216,978 1,538,022
Non-trade receivables 14 15,427,938 13,847,565
Tax recoverable 4,111,266 3,419,739
Cash and bank balances 16 23,659,699 12,622,702
401,142,738 422,714,423
TOTAL AssETs 490,109,272 501,319,591
EqUiTy AND LiABiLiTiEs
Equity attributable to equity holders of the company
Share capital 17 205,175,876 205,175,876
Reserves 18 78,589,324 55,889,680
283,765,200 261,065,556
Minority interests 19 3,490,336 3,514,509
Total equity 287,255,536 264,580,065

Consolidated Balance Sheet
As At 31 July 2009
2009 2008
Note Rm Rm
Non-current liabilities
Advance from Ultimate Holding Company 20 15,000,000 15,000,000
Long-term borrowings 21 42,252,479 76,386,669
Deferred tax liabilities 11 5,638,065 5,622,848
62,890,544 97,009,517
current liabilities
Trade payables 22 16,180,487 23,363,050
Non-trade payables 23 13,209,281 14,642,325
Amounts due to Directors 24 2,250,724 1,990,778
Short-term borrowings 21 103,970,927 95,895,088
Provision for taxation 4,351,773 3,838,768
139,963,192 139,730,009
Total liabilities 202,853,736 236,739,526
TOTAL EqUiTy AND LiABiLiTiEs 490,109,272 501,319,591
The accompanying Notes form an integral part of the Financial Statements.
ANNUAL REPORT 2009
61

Consolidated Income Statement
For The Year Ended 31 July 2009
62
Poh Kong Holdings Berhad
The accompanying Notes form an integral part of the Financial Statements.
2009 2008
Note Rm Rm
Revenue 25 541,635,833 509,354,368
Cost of sales (376,817,809) (353,558,743)
Gross profit 164,818,024 155,795,625
Other operating income 3,572,133 1,265,877
168,390,157 157,061,502
Selling and distribution expenses (59,963,719) (54,531,144)
108,426,438 102,530,358
Administrative expenses (59,607,470) (52,407,350)
Profit from operations 26 48,818,968 50,123,008
Finance costs 28 (10,260,433) (10,167,468)
Profit before taxation 38,558,535 39,955,540
Income tax expense 29 (10,138,139) (11,189,920)
Profit for the year 28,420,396 28,765,620
Attributable to :-
Equity holders of the Company 28,444,569 28,685,270
Minority interests (24,173) 80,350
Earnings per share attributable to equity holders of the Company (sen) :-
28,420,396 28,765,620
Basic 30 6-93 6-99
Proposed net dividends per share (sen) 31 1-40 1-40

Consolidated Statement of Changes in Equity
The accompanying Notes form an integral part of the Financial Statements.
For The Year Ended 31 July 2009
Attributable to equity holders of the company
Non-distributable Distributable
share share capital Retained minority Total
capital premium reserve earnings Total interests equity
Note Rm Rm Rm Rm Rm Rm Rm
At 1 August 2007 117,243,358 49,250,343 - 67,001,652 233,495,353 3,434,159 236,929,512
Revaluation increase of
freehold land and
buildings and leasehold
buildings - - 4,282,866 - 4,282,866 - 4,282,866
Profit for the year - - - 28,685,270 28,685,270 80,350 28,765,620
117,243,358 49,250,343 4,282,866 95,686,922 266,463,489 3,514,509 269,977,998
Bonus issue 17 87,932,518 (49,058,015) - (38,874,503) - - -
Transaction costs - (192,328) - - (192,328) - (192,328)
Dividends 31 - - - (5,205,605) (5,205,605) - (5,205,605)
At 31 July 2008 205,175,876 - 4,282,866 51,606,814 261,065,556 3,514,509 264,580,065
At 1 August 2008 205,175,876 - 4,282,866 51,606,814 261,065,556 3,514,509 264,580,065
Transfer within reserve - - (62,000) 62,000 - - -
Profit for the year - - - 28,444,569 28,444,569 (24,173) 28,420,396
205,175,876 - 4,220,866 80,113,383 289,510,125 3,490,336 293,000,461
Dividends 31 - - - (5,744,925) (5,744,925) - (5,744,925)
At 31 July 2009 205,175,876 - 4,220,866 74,368,458 283,765,200 3,490,336 287,255,536
ANNUAL REPORT 2009
63

Consolidated Cash Flow Statement
For The Year Ended 31 July 2009
cAsh fLOWs fROm OPERATiNg AcTiViTiEs
64
Poh Kong Holdings Berhad
2009 2008
Note Rm Rm
Profit before taxation 38,558,535 39,955,540
Adjustments for :-
Amortisation of prepaid land lease payments 128,277 132,195
Allowance for doubtful debts 230,864 529,134
Bad debts written off 6,583 -
Deposit written off - 64,120
Depreciation 7,934,632 7,044,487
Dividend income (599,996) (299,999)
Fair value adjustment of investment property - (117,046)
Forfeited customers’ deposits (86,596) (213,699)
Gain on disposal of property, plant and equipment (199,983) (284,882)
Impairment loss of property, plant and equipment - 143,178
Interest expense 10,260,433 10,167,468
Interest income (98,152) (140,462)
Inventories loss 2,125,806 -
Property, plant and equipment written off 1,022,085 688,033
Reversal of allowance for doubtful debts (334,131) (65,418)
Reversal of impairment losses of property,
plant and equipment (408,153) (944,186)
Short-term accumulating compensated absences 923 24,478
Operating profit before working capital changes 58,541,127 56,682,941
Decrease / (Increase) in inventories 32,433,732 (66,915,782)
Decrease / (Increase) in trade receivables 417,728 (114,215)
Increase in non-trade receivables (1,580,373) (1,581,150)
(Decrease) / Increase in trade payables (7,182,563) 648,540
(Decrease) / Increase in non-trade payables (1,347,371) 1,751,112
Increase in amounts due to Directors 259,946 264,918
23,001,099 (65,946,577)
Cash generated from / (used in) operations 81,542,226 (9,263,636)
Income tax refund 176,688 1,148,333
Income tax paid (10,257,397) (8,511,103)
Net cash generated from / (used in) operating activities carried forward 71,461,517 (16,626,406)

Consolidated Cash Flow Statement
For The Year Ended 31 July 2009
2009 2008
Note Rm Rm
Net cash generated from / (used in) operating activities brought forward 71,461,517 (16,626,406)
cAsh fLOWs fROm iNVEsTiNg AcTiViTiEs
Proceeds from disposal of property, plant and equipment 297,099 498,983
Purchase of property, plant and equipment (11,171,184) (8,693,819)
Interest received 2,721 35,608
Dividend received 446,998 218,999
Fixed deposits pledged (1,500,000) (29,287)
Net cash used in investing activities (11,924,366) (7,969,516)
cAsh fLOWs fROm fiNANciNg AcTiViTiEs
59,537,151 (24,595,922)
Transaction costs pursuant to issuance of shares - (192,328)
Loan (repaid) / raised (12,833,327) 14,481,918
Repayments of term loans (697,723) (800,390)
Repayments of finance lease payables (4,986,851) (3,336,002)
Repayments of hire purchase payables (1,505,321) (1,435,421)
Increase in amount due to Ultimate Holding Company - 15,000,000
Interest paid (10,260,433) (10,188,347)
Dividend paid (5,744,925) (5,205,605)
Net cash (used in) / generated from financing activities (36,028,580) 8,323,825
Net increase / (decrease) in cash and cash equivalents 23,508,571 (16,272,097)
Cash and cash equivalents brought forward (8,224,619) 8,047,478
Cash and cash equivalents carried forward 16 15,283,952 (8,224,619)
The accompanying Notes form an integral part of the Financial Statements.
ANNUAL REPORT 2009
65

Balance Sheet
As At 31 July 2009
AssETs
66
Poh Kong Holdings Berhad
2009 2008
Note Rm Rm
Non-current assets
Property, plant and equipment 5 1,176,386 351,520
Investments in Subsidiary Companies 8 156,773,424 156,773,424
Deferred tax assets 11 53,524 120,771
158,003,334 157,245,715
current assets
Trade receivables 13 4,317,724 3,116,540
Non-trade receivables 14 381,198 88,789
Amounts due by Subsidiary Companies 15 147,000,261 160,953,068
Tax recoverable 2,602,564 2,022,881
Dividend receivable 9,380,000 9,966,600
Cash and bank balances 16 9,405,576 271,872
173,087,323 176,419,750
TOTAL AssETs 331,090,657 333,665,465
EqUiTy AND LiABiLiTiEs
Equity attributable to equity holders of the company
Share capital 17 205,175,876 205,175,876
Reserves 18 13,748,658 12,649,338
Total equity 218,924,534 217,825,214
Non-current liabilities
Advance from Ultimate Holding Company 20 15,000,000 15,000,000
Long-term borrowings 21 30,474,053 70,070,623
45,474,053 85,070,623
current liabilities
Non-trade payables 23 3,044,933 3,242,520
Amounts due to Directors 24 885,594 615,061
Amounts due to Subsidiary Companies 15 2,164,653 1,845,486
Short-term borrowings 21 60,596,890 25,066,561
66,692,070 30,769,628
Total liabilities 112,166,123 115,840,251
TOTAL EqUiTy AND LiABiLiTiEs 331,090,657 333,665,465
The accompanying Notes form an integral part of the Financial Statements.

The accompanying Notes form an integral part of the Financial Statements.
Income Statement
For The Year Ended 31 July 2009
2009 2008
Note Rm Rm
Revenue 25 25,414,238 74,799,789
Cost of sales - -
Gross profit 25,414,238 74,799,789
Other operating income 8,996 3,980
25,423,234 74,803,769
Selling and distribution expenses - -
25,423,234 74,803,769
Administrative expenses (11,118,672) (10,800,698)
Profit from operations 26 14,304,562 64,003,071
Finance costs 28 (5,466,084) (5,941,385)
Profit before taxation 8,838,478 58,061,686
Income tax expense 29 (1,994,233) (10,226,860)
Profit after taxation 6,844,245 47,834,826
ANNUAL REPORT 2009
67

Statement of Changes in Equity
For The Year Ended 31 July 2009
68
Poh Kong Holdings Berhad
Non-distributable Distributable
share share Retained
capital premium earnings Total
Note Rm Rm Rm Rm
At 1 August 2007 117,243,358 49,250,343 8,894,620 175,388,321
Profit for the year - - 47,834,826 47,834,826
117,243,358 49,250,343 56,729,446 223,223,147
Bonus issue 17 87,932,518 (49,058,015) (38,874,503) -
Transaction costs - (192,328) - (192,328)
Dividends 31 - - (5,205,605) (5,205,605)
At 31 July 2008 205,175,876 - 12,649,338 217,825,214
At 1 August 2008 205,175,876 - 12,649,338 217,825,214
Profit for the year - - 6,844,245 6,844,245
205,175,876 - 19,493,583 224,669,459
Dividends 31 - - (5,744,925) (5,744,925)
At 31 July 2009 205,175,876 - 13,748,658 218,924,534
The accompanying Notes form an integral part of the Financial Statements.

cAsh fLOWs fROm OPERATiNg AcTiViTiEs
Cash Flow Statement
For The Year Ended 31 July 2009
2009 2008
Note Rm Rm
Profit before taxation 8,838,478 58,061,686
Adjustments for :-
Depreciation 195,904 77,370
Dividend income (11,937,845) (61,688,579)
Interest income (5,912,136) (6,247,788)
Gain on disposal of property, plant and equipment (3,247) -
Interest expense 5,466,084 5,941,385
Property, plant and equipment written off - 49,352
Short-term accumulating compensated absences (10,594) (1,800)
Operating loss before working capital changes (3,363,356) (3,808,374)
Increase in trade receivables (1,201,184) (599,780)
Increase in non-trade receivables (292,409) (51,669)
Decrease in non-trade payables (186,993) (34,352)
Increase / (Decrease) in amounts due to Directors 270,533 (174,235)
(1,410,053) (860,036)
Cash used in operations (4,773,409) (4,668,410)
Income tax refund 118,512 723,754
Income tax paid (67,336) (118,512)
Net cash used in operating activities (4,722,233) (4,063,168)
cAsh fLOWs fROm iNVEsTiNg AcTiViTiEs
Interest received 5,912,136 6,247,788
Dividend received 9,966,600 47,809,000
Proceeds from disposal of property, plant and equipment 14,000 -
Purchase of property, plant and equipment (126,528) (54,817)
Net cash generated from investing activities 15,766,208 54,001,971
Balance carried forward 11,043,975 49,938,803
ANNUAL REPORT 2009
69

Cash Flow Statement
For The Year Ended 31 July 2009
70
Poh Kong Holdings Berhad
2009 2008
Note Rm Rm
Balance brought forward 11,043,975 49,938,803
cAsh fLOWs fROm fiNANciNg AcTiViTiEs
Loan (repaid) / raised (4,775,720) 99,902
Interest paid (5,466,084) (5,962,400)
Dividend paid (5,744,925) (5,205,605)
Repayments of hire purchase payables (34,281) (16,610)
Repayments of finance lease payables (161,235) (64,825)
Transaction costs pursuant to issuance of shares - (192,328)
Increase in advance from Ultimate Holding Company - 15,000,000
Increase / (Decrease) in amounts due from / (to) Subsidiary Companies 14,271,974 (54,077,254)
Net cash used in financing activities (1,910,271) (50,419,120)
Net increase / (decrease) in cash and cash equivalents 9,133,704 (480,317)
Cash and cash equivalents brought forward 271,872 752,189
Cash and cash equivalents carried forward 16 9,405,576 271,872
The accompanying Notes form an integral part of the Financial Statements.

1. cORPORATE iNfORmATiON
Notes to the Financial Statements
ANNUAL REPORT 2009
31 July 2009
The Company is a public limited liability company, incorporated and domiciled in Malaysia and is listed on the Main Market of Bursa
Malaysia Securities Berhad.
The registered office and principal place of business are located at Unit 07-02, Level 7, Menara Luxor, 6B, Persiaran Tropicana, 47410
Petaling Jaya, Selangor Darul Ehsan and No. 16-20, Jalan 52/4, 46200 Petaling Jaya, Selangor Darul Ehsan respectively.
The principal activities of the Company are investment holding and the provision of management services.
The core activities of the Subsidiary Companies are as follows :-
- Suppliers and retailers of jewelleries, precious stones and gold ornaments
- Manufacturer and dealers of jewelleries, precious stones and gold ornaments
Its Ultimate Holding Company, POH KONG SDN BHD is incorporated and domiciled in Malaysia.
The financial statements are presented in Ringgit Malaysia (“RM”), which is also the Company’s functional currency.
The financial statements were authorised for issue by the Board of Directors in accordance with a resolution of the Directors on 24
November 2009.
2. BAsis Of PREPARATiON
The financial statements of the Group and of the Company have been prepared in accordance with the provisions of the Companies
Act, 1965 and applicable Financial Reporting Standards (“FRSs”) in Malaysia.
3. cOmPARATiVE figUREs
The comparative figures were extended to comply with the additional disclosure requirements of the new Financial Reporting
Standards that are applicable for the financial year ended 31 July 2009.
4. sigNificANT AccOUNTiNg POLiciEs
4.1 Basis of accounting
The financial statements of the Group and of the Company are prepared under the historical cost convention unless otherwise
stated.
The preparation of financial statements in conformity with the provisions of the Companies Act, 1965 and applicable FRSs in
Malaysia requires the Directors to make estimates and assumptions that affect the reported amounts of assets and liabilities
and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue
and expenses during the reported period. Actual results may differ from these estimates.
71

Notes to the Financial Statements
31 July 2009
4. sigNificANT AccOUNTiNg POLiciEs (cONT’D)
72
4.2 changes in accounting policies
The Group and the Company have not early adopted the following new and revised FRSs, Issues Committee Interpretations
(“IC Int.”) and amendments to FRSs which are mandatory for financial periods beginning on or after the respective dates as
follows :-
a) financial periods beginning on or after 1 July 2009
FRS 8 Operating Segments
b) financial periods beginning on or after 1 January 2010
FRS 4 Insurance Contracts
FRS 7 Financial Instruments : Disclosures
FRS 101 Presentation of Financial Statements
FRS 123 Borrowing Costs
FRS 139 Financial Instruments : Recognition and Measurement
IC Int. 9 Reassessment of Embedded Derivatives
IC Int. 10 Interim Financial Reporting and Impairment
IC Int. 11 FRS 2 - Group and Treasury Share Transactions
IC Int. 13 Customer Loyalty Programmes
IC Int. 14 FRS 119 - The Limit on a Defined Benefit Asset, Minimum Funding Requirements and their Interaction
Amendments to FRS 1 First-time Adoption of Financial Reporting Standards and FRS 127 Consolidated and Separate
Financial Statements : Cost of an Investment in a Subsidiary, Jointly Controlled Entity or Associate
Amendments to FRS 2 Share-based Payment - Vesting Conditions and Cancellations
Amendments to FRS 132 Financial Instruments : Presentation
Amendments to FRS 139 Financial Instruments : Recognition and Measurement, FRS 7 Financial Instruments :
Disclosures and IC Int. 9 Reassessment of Embedded Derivatives
Amendments to FRSs contained in the document entitled “Improvements to FRSs (2009)”
The adoption of the above new and revised FRSs, IC Int. and amendments to FRSs upon their effective dates will have
no significant financial impact on the financial statements of the Group and the Company except for additional disclosure
requirements.
The Group and the Company are exempted from disclosing the possible impact, if any, to the financial statements upon the
initial application of FRS 7 and FRS 139.
4.3 significant accounting estimates and judgements
Key sources of estimation uncertainty
The key assumptions concerning the future and other key sources of estimation uncertainty at the balance sheet date, that
have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial
year are discussed as follows :-
Poh Kong Holdings Berhad

4. sigNificANT AccOUNTiNg POLiciEs (cONT’D)
Notes to the Financial Statements
4.3 significant accounting estimates and judgements (cont’d)
a) impairment of goodwill
ANNUAL REPORT 2009
31 July 2009
The Group determines whether goodwill is impaired at least on an annual basis. This requires estimation of the valuein-use
of the cash-generating units (“CGU”) to which goodwill is allocated. Estimating a value-in-use amount requires
management to make an estimate of the expected future cash flows from the CGU and also to choose a suitable discount
rate in order to calculate the present value of those cash flows. The carrying amount of goodwill as at 31 July 2009 was
RM1,485,140 (2008 : RM1,485,140). Further details are as disclosed in Note 10 to the financial statements.
b) income taxes
Judgement is required in determining the capital allowances and deductibility of certain expenses when estimating
the provision for taxation. There were transactions during the ordinary course of business for which the ultimate tax
determination of whether additional taxes will be due. Where the final tax outcome of these matters is different from the
amounts that were initially recognised, such differences will impact the income tax and deferred tax provisions in the
period in which such determination is made.
c) Deferred tax assets
Deferred tax assets are recognised for all unutilised tax losses and unabsorbed capital allowances to the extent that it is
probable that taxable profit will be available against which the losses and capital allowances can be utilised. Significant
management judgement is required to determine the amount of deferred tax assets that can be recognised, based upon
the likely timing and level of future taxable profits together with future tax planning strategies.
d) Useful lives of property, plant and equipment
The costs of property, plant and equipment, excluding freehold land, is depreciated on a straight-line basis over their
economic useful lives. Their economic useful lives, being the period over which the assets are expected to be available
for use, are reviewed and updated annually to reflect the current expectation. Changes in pattern of use, physical wear
and tear, technical and commercial obsolescence and other factors could impact the economic useful lives and the
residual values of these assets, therefore future depreciation charges could be revised.
4.4 Basis of consolidation
The consolidated financial statements comprise the financial statements of the Company and its Subsidiary Companies as at
the balance sheet date. The financial statements of the Subsidiary Companies are prepared for the same reporting date as the
Company.
Subsidiary Companies are consolidated from the date of acquisition, being the date on which the Group obtains control,
and continue to be consolidated until the date that such control ceases. Uniform accounting policies are adopted in the
consolidated financial statements for like transactions and events in similar circumstances.
Intragroup balances, transactions and unrealised gains and losses are eliminated in full on consolidation and the consolidated
financial statements reflect external transactions only.
73

Notes to the Financial Statements
31 July 2009
4. sigNificANT AccOUNTiNg POLiciEs (cONT’D)
74
4.4 Basis of consolidation (cont’d)
Acquisitions of Subsidiary Companies are accounted for by applying the purchase method. The purchase method of accounting
involves allocating of the acquisition to the fair value of the identifiable assets, liabilities and contingent liabilities assumed at
the date of acquisition. The cost of an acquisition is measured as the aggregate of the fair values, at the date of exchange,
of the assets given, liabilities incurred or assumed, and equity instruments issued, plus any costs directly attributable to the
acquisition.
Any excess of the cost of acquisition over the Group’s interest in the net fair value of the identifiable assets, liabilities and
contingent liabilities represents goodwill. Any excess of the Group’s interest in the net fair value of the identifiable assets,
liabilities and contingent liabilities over the cost of acquisition is recognised immediately in the income statement.
Minority interests represent the portion of the profit or loss or net assets in Subsidiary Companies not held by the Group. It is
measured at the minorities’ share of the fair value of the Subsidiary Companies’ identifiable assets and liabilities at the date of
acquisition and the minorities’ share of changes in the Subsidiary Companies’ equity since then. Separate disclosure is made
for minority interests.
4.5 Property, plant and equipment
All items of property, plant and equipment are initially recorded at cost. Subsequent costs are included in the asset’s carrying
amount or recognised as a separate asset, as appropriate, only when it is probable that future economic benefits associated
with the item will flow to the Group and the cost of the item can be measured reliably. The carrying amount of the replaced part
is derecognised. All other repairs and maintenance are charged to the income statement during the financial year in which they
are incurred.
Subsequent to recognition, property, plant and equipment are stated at cost less accumulated depreciation and accumulated
impairment losses.
Land and buildings stated at valuation are revalued at regular intervals of at least once in every five years by the Directors based
on the valuation reports of independent professional valuers using the open market value basis.
Surpluses arising on revaluation are credited to revaluation reserve. Any deficit arising from revaluation is charged against the
revaluation reserve to the extent of a previous surplus held in the revaluation reserve for the same asset. In all other cases,
a decrease in carrying value is charged to the income statement. An increase in revaluation directly related to a previous
decrease in carrying amount for that same asset that was recognised as an expense, is credited to income statement to the
extent that it offsets the previously recorded decrease.
Freehold land has an unlimited useful life and therefore is not depreciated.
Building-in-progress is stated at cost and not depreciated. Depreciation on building-in-progress commences when the assets
are ready for their intended use.
Depreciation of other property, plant and equipment is provided for on a straight-line basis to write off the cost or the revalued
amount of each asset to its residual value over the estimated useful life, at the following annual rates :-
Buildings 2 %
Equipment, furniture and fittings 10 - 20 %
Plant and machinery 10 %
Motor vehicles 20 %
Poh Kong Holdings Berhad

4. sigNificANT AccOUNTiNg POLiciEs (cONT’D)
4.5 Property, plant and equipment (cont’d)
Notes to the Financial Statements
ANNUAL REPORT 2009
31 July 2009
The residual values, useful life and depreciation method are reviewed at each financial year end to ensure that the amount,
method and period of depreciation are consistent with previous estimates and the expected pattern of consumption of the
future economic benefits embodied in the items of property, plant and equipment.
An item of property, plant and equipment is derecognised upon disposal or when no future economic benefits are expected
from its use or disposal. The difference between the net disposal proceeds, if any, and the net carrying amount is recognised
in the income statement. Upon disposal of revalued assets, the attributable revaluation surplus remaining in the revaluation
reserve is transferred to retained earnings.
4.6 Leases
i) classification
A lease is recognised as a finance lease if it transfers substantially to the Group all the risks and rewards incidental to
ownership. Leases of land and buildings are classified as operating or finance leases in the same way as leases of other
assets and the land and building elements of a lease of land and buildings are considered separately for the purposes of
lease classification. All leases that do not transfer substantially all the risks and rewards are classified as operating leases,
with the following exception :-
- Land held under own use under an operating lease, the fair value of which cannot be measured separately from the
fair value of a building situated thereon at the inception of the lease, is accounted for as being held under a finance
lease, unless the building is also clearly held under an operating lease.
ii) finance leases - the group as lessee
Assets acquired by way of hire purchase or finance leases are stated at an amount equal to the lower of their fair values
and the present value of the minimum lease payments at the inception of the leases, less accumulated depreciation
and impairment losses. The corresponding liability is included in the balance sheet as borrowings. In calculating the
present value of the minimum lease payments, the discount factor used is the interest rate implicit in the lease, when it is
practicable to determine; otherwise, the Company’s incremental borrowing rate is used. Any initial direct costs are also
added to the carrying amount of such assets.
Lease payments are apportioned between the finance costs and the reduction of the outstanding liability. Finance costs,
which represent the difference between the total leasing commitments and the fair value of the assets acquired, are
recognised in the income statement over the term of the relevant lease so as to produce a constant periodic rate of
charge on the remaining balance of the obligations for each accounting period.
The depreciation policy for leased assets is in accordance with that for depreciable property, plant and equipment as
disclosed in Note 4.5 to the financial statements.
75

Notes to the Financial Statements
31 July 2009
4. sigNificANT AccOUNTiNg POLiciEs (cONT’D)
76
4.6 Leases (cont’d)
iii) Operating leases - the group as lessee
Operating lease payments are recognised as an expense on a straight-line basis over the term of the relevant lease. The
aggregate benefit of incentives provided by the lessor is recognised as a reduction of rental expense over the lease term
on a straight-line basis.
In case of a lease of land and buildings, the minimum lease payments or the up-front payments made are allocated,
whenever necessary, between the land and the buildings elements in proportion to the relative fair values for leasehold
interests in the land element and buildings element of the lease at the inception of the lease. The up-front payment
represents prepaid lease payments and are amortised on a straight-line basis over the lease term.
4.7 investment property
Investment property is property which is held either to earn rental income or for capital appreciation or for both. Such property
is measured initially at cost, including transaction costs. Subsequent to initial recognition, investment property is stated at fair
value. Fair value is arrived at by reference to market evidence of transaction prices for similar properties. In the absence of such
market evidence, the valuation is performed by independent professional valuers.
Gains or losses arising from changes in the fair value of investment property are recognised in income statement in the year in
which they arise.
A property interest under an operating lease is classified and accounted for as an investment property on a property-byproperty
basis when the Company holds it to earn rentals or for capital appreciation or both. Any such property interest under
an operating lease classified as an investment property is carried at fair value.
Investment property is derecognised when either it has been disposed of or when the investment property is permanently
withdrawn from use and no future economic benefit is expected from its disposal. Any gains or losses on the retirement or
disposal of an investment property are recognised in income statement in the year in which they arise.
4.8 subsidiary companies
Subsidiary Companies are entities over which the Group has the ability to control the financial and operating policies so as
to obtain benefits from their activities. The existence and effect of potential voting rights that are currently exercisable or
convertible are considered when assessing whether the Group has such power over another entity.
In the Company’s separate financial statements, investments in Subsidiary Companies are stated at cost less impairment
losses. On disposal of such investment, the difference between net disposal proceeds and their carrying amounts is included
in the income statement.
4.9 Other investments
Other non-current investments are stated at cost less impairment loss.
On disposal of an investment, the difference between net disposal proceeds and its carrying amount is recognised in the
income statement.
Poh Kong Holdings Berhad

4. sigNificANT AccOUNTiNg POLiciEs (cONT’D)
4.10 goodwill
Notes to the Financial Statements
ANNUAL REPORT 2009
31 July 2009
Goodwill acquired in a business combination is initially measured at cost being the excess of the cost of the business combination
over the Group’s interest in the net fair value of the identifiable assets, liabilities and contingent liabilities. Subsequent to the
initial recognition, goodwill is measured at cost less any accumulated impairment losses. Goodwill is not amortised but instead,
it is reviewed for impairment, annually or more frequently if events or changes in circumstances indicate that the carrying
amount may be impaired. Gains and losses on the disposal of an entity include the carrying amount of goodwill relating to the
entity sold.
4.11 inventories
Inventories are valued at the lower of cost and net realisable value.
The cost of raw materials is determined using the weighted average method comprising the costs of purchase. The costs
of manufactured inventories and work-in-progress comprise costs of raw materials, direct labour, other direct costs and
appropriate proportions of manufacturing overheads based on normal operating capacity. The cost of finished goods
comprises all costs of purchase, costs of conversion and other costs incurred in bringing the inventories to the present location
and condition.
Net realisable value is the estimated selling price in the ordinary course of business less the estimated costs of completion and
selling expenses.
4.12 Receivables
Receivables are carried at anticipated realisable value. Bad debts are written off when identified. An estimate is made for
doubtful debts based on a review of all outstanding amounts as at the balance sheet date.
4.13 Payables
Payables are stated at cost which is the fair value of the consideration to be paid in the future for goods and services
received.
4.14 Provisions for liabilities
Provisions are recognised where there is a present obligation as a result of a past event and it is probable that an outflow
of resources embodying economic benefits will be required to settle the obligation, and a reliable estimate can be made
of the amount of obligations. Provisions are reviewed at each balance sheet date and adjusted to reflect the current best
estimate.
4.15 Borrowings
Borrowings are initially recognised based on the proceeds received, net of transaction costs incurred. In subsequent periods,
any difference between proceeds (net of transaction costs) and the redemption value is recognised in the income statement
over the period of the borrowings.
77

Notes to the Financial Statements
31 July 2009
4. sigNificANT AccOUNTiNg POLiciEs (cONT’D)
78
4.16 Revenue recognition
Revenue is recognised when it is probable that the economic benefits associated with the transaction will flow to the enterprise
and the amount of revenue can be measured reliably.
a) sale of goods
Revenue from sale of goods is measured at the fair value of the consideration receivable and is recognised in the income
statement when the significant risks and rewards of ownership have been transferred to the buyer.
b) Dividend income
Dividend income is recognised in the income statement when the right to receive payment is established.
c) management fee
Management fee is recognised in the income statement as it accrues.
d) interest income
Interest income is recognised in the income statement on an accrual basis unless collection is in doubt.
e) Royalty income
Royalty income is recognised in the income statement on an accrual basis in accordance with the terms of the franchise
agreement.
4.17 impairment of non-financial assets
The carrying amounts of assets, other than investment property, inventories and deferred tax assets, are reviewed at each
balance sheet date to determine whether there is any indication of impairment. If any such indication exists, the asset’s
recoverable amount is estimated to determine the amount of impairment loss.
For goodwill that have an indefinite useful life, the recoverable amount is estimated at each balance sheet date or more
frequently when indicators of impairment are identified.
For the purpose of impairment testing of these assets, recoverable amount is determined on an individual asset basis unless
the asset does not generate cash flows that are largely independent of those from other assets. If this is the case, recoverable
amount is determined for the cash-generating unit (“CGU”) to which the asset belongs to. Goodwill acquired in a business
combination is, from the date of the acquisition, allocated to each of the Group’s CGUs, or groups of CGUs, that are expected
to benefit from the synergies of the combination, irrespective of whether other assets or liabilities of the Group are assigned to
those units or group of units.
The recoverable amount of an asset is the higher of an asset’s or CGU’s fair value less costs to sell and its value in use. In
assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that
reflects current market assessments of the time value of money and the risks specific to the asset. Where the carrying amount
of an asset exceeds its recoverable amount, the asset is considered impaired and is written down to its recoverable amount.
Impairment losses recognised in respect of a CGU or groups of CGUs are allocated first to reduce the carrying amount of any
goodwill allocated to those units or groups of units and then, to reduce the carrying amount of the other assets in the unit or
groups of units on a pro-rata basis.
Poh Kong Holdings Berhad

4. sigNificANT AccOUNTiNg POLiciEs (cONT’D)
4.17 impairment of non-financial assets (cont’d)
Notes to the Financial Statements
ANNUAL REPORT 2009
31 July 2009
An impairment loss is recognised in the income statement in the period in which it arises, unless the asset is carried at revalued
amount. Any impairment loss of a revalued asset is treated as a revaluation decrease to the extent of previously recognised
revaluation surplus for the same asset.
Impairment loss on goodwill is not reversed in a subsequent period. An impairment loss of an asset other than goodwill is
reversed if, and only if, there has been a change in the estimates used to determine the asset’s recoverable amount since
the last impairment loss was recognised. The carrying amount of an asset other than goodwill is increased to its revised
recoverable amount to the extent of the carrying amount of the asset that would have been determined (net of amortisation
and depreciation) had no impairment loss been recognised for the asset in prior years. The reversal is recognised in the income
statement, unless the asset is carried at revalued amount. A reversal of an impairment loss on a revalued asset is credited
directly to revaluation surplus. However, to the extent that an impairment loss on the same revalued asset was previously
recognised in the income statement, a reversal of that impairment loss is also recognised in the income statement.
4.18 Employee benefits
short-term benefits
Wages, salaries, bonuses and social security contributions are recognised as an expense in the year in which the associated
services are rendered by employees of the Group. Short-term accumulating compensated absences such as paid annual leave
are recognised when services are rendered by employees that increase their entitlement to future compensated absences.
Short-term non-accumulating compensated absences such as sick leave are recognised when the absences occur.
Defined contribution plan
As required by law, companies in Malaysia make contributions to the state pension scheme, the Employees Provident Fund
(“EPF”). Such contributions are recognised as an expense in the income statement as incurred.
4.19 foreign currencies
foreign currency transactions and balances
Transactions in foreign currencies are initially recorded in Ringgit Malaysia at rates of exchange ruling at the date of the
transaction.
At each balance sheet date, foreign currency monetary items are translated into Ringgit Malaysia at exchange rates ruling at
that date. Non-monetary items initially denominated in foreign currencies, which are carried at historical cost are translated
using historical rates of the date of acquisition and non-monetary items which are carried at fair value are translated using
exchange rate that existed when the values were determined.
All exchange rate differences are taken to the income statement.
The principal exchange rates at the balance sheet date used for the translation of foreign currencies are as follows :-
2009 2008
foreign currency Rm Rm
1 US Dollar 3-56 3-30
100 Hongkong Dollar 46-80 42-86
79

Notes to the Financial Statements
31 July 2009
4. sigNificANT AccOUNTiNg POLiciEs (cONT’D)
80
4.20 Borrowing costs
Borrowing costs directly attributable to the construction of qualifying assets are capitalised as part of the cost of those assets
during the period of time that is required to complete and prepare the assets for their intended use.
All other interest expense and other costs incurred in connection with borrowings are expensed as incurred.
4.21 income tax
Income tax on the profit or loss for the year comprises current and deferred tax. Current tax is the expected amount of income
taxes payable in respect of the taxable profit for the year and is measured using the tax rates that have been enacted at the
balance sheet date.
Deferred tax is provided for, using the liability method, on temporary differences at the balance sheet date between the
tax bases of assets and liabilities and their carrying amounts in the financial statements. In principle, deferred tax liabilities
are recognised for all taxable temporary differences and deferred tax assets are recognised for all deductible temporary
differences, unused tax losses and unused tax credits to the extent that it is probable that taxable profit will be available against
which the deductible temporary differences, unused tax losses and unused tax credits can be utilised.
Deferred tax is not recognised if the temporary difference arises from goodwill or negative goodwill or from the initial recognition
of an asset or liability in a transaction which is not a business combination and at the time of the transaction, affects neither
accounting profit nor taxable profit.
Deferred tax is measured at the tax rates that are expected to apply in the period when the asset is realised or the liability
is settled, based on tax rates that have been enacted or substantively enacted at the balance sheet date. Deferred tax
is recognised in the income statement, except when it arises from a transaction which is recognised directly in equity, in
which case the deferred tax is also charged or credited directly in equity, or when it arises from a business combination
that is an acquisition, in which case the deferred tax is included in the resulting goodwill or the amount of any excess of the
Group’s interest in the net fair value of the acquiree’s identifiable assets, liabilities and contingent liabilities over the cost of
acquisition.
4.22 share capital
a) classification
Ordinary shares are classified as equity.
b) share issue costs
External costs directly attributable to the issue of new shares are shown as a deduction in equity.
c) Dividends
Proposed final dividends are not recorded as a liability in the financial statements until they are approved by the
shareholders at the Annual General Meeting.
Poh Kong Holdings Berhad

4. sigNificANT AccOUNTiNg POLiciEs (cONT’D)
4.23 cash and cash equivalents
Notes to the Financial Statements
ANNUAL REPORT 2009
31 July 2009
Cash and cash equivalents comprise bank balances, cash on hand and short-term highly liquid assets that are readily
convertible to cash with insignificant risk of changes in value less bank borrowings that are not subject to fixed term of
repayment.
4.24 financial instruments
Financial instruments carried on the balance sheet include cash and cash equivalents, investments, receivables, payables and
borrowings.
a) financial instruments recognised in the balance sheet
Financial instruments are recognised in the balance sheet when the Group has become a party to the contractual
provisions of the instruments.
Financial instruments are classified as liabilities or equity in accordance with the substance of the contractual arrangement.
Interest, dividends, gains and losses relating to a financial instrument classified as a liability, are reported as expense
or income. Distributions to holders of financial instruments classified as equity are charged directly to equity. Financial
instruments are offset when the Group has a legally enforceable right to offset and intends to settle either on a net basis
or to realise the asset and settle the liability simultaneously.
The particular recognition method adopted for financial instruments recognised in the balance sheet is disclosed in the
individual accounting policy statements associated with each item.
The Group does not use any derivative financial instrument.
b) fair values estimation for disclosure purposes
In assessing the fair values of financial instruments, the Group uses a variety of methods and make assumptions that are
based on market conditions existing at each balance sheet date.
The carrying amounts for financial assets and liabilities with a maturity period of less than one (1) year are assumed to
approximate their fair values.
4.25 segment reporting
Segment reporting is presented for enhanced assessment of the Group’s risks and returns. Business segments provide
products or services that are subject to risks and returns that are different from those of other business segments.
Segment revenue, expenses, assets and liabilities are those amounts resulting from the operating activities of a segment that
are directly attributable to the segment and the relevant portion that can be allocated on a reasonable basis to the segment.
Segment revenue, expenses, assets and liabilities are determined before intragroup balances and intragroup transactions
are eliminated as part of the consolidation process, except to the extent that such intragroup balances and transactions are
between Group enterprises within a single segment.
81

Notes to the Financial Statements
31 July 2009
5. PROPERTy, PLANT AND EqUiPmENT
82
gROUP
At Written off / current At
Net carrying amount 1/8/2008 Additions Disposals depreciation 31/7 /2009
Rm Rm Rm Rm Rm
Freehold land 8,610,000 1,866,667 - - 10,476,667
Buildings 25,063,590 975,078 - 610,512 25,428,156
Building-in-progress 637,951 1,889,999 - - 2,527,950
Equipment, furniture and fittings 29,467,024 11,323,612 1,096,535 5,529,709 34,164,392
Plant and machinery 1,890,718 671,718 - 346,095 2,216,341
Motor vehicles 3,343,509 2,475,985 22,666 1,448,316 4,348,512
Poh Kong Holdings Berhad
69,012,792 19,203,059 1,119,201 7,934,632 79,162,018
Effects of Reversal of
At Reclassifi- adopting Written off / Revaluation impairment current At
Net carry Amount 1/8/2007 cations fRs 117 Additions Disposals surplus losses depreciation 31/7/2008
Rm Rm Rm Rm Rm Rm Rm Rm Rm
Leasehold land - 3,403,811 (3,403,811) - - - - - -
Freehold land 6,803,948 278,512 - - - 1,527,540 - - 8,610,000
Buildings 24,346,731 (3,682,323) - - - 4,041,053 860,341 502,212 25,063,590
Building-inprogress
427,951 - - 210,000 - - - - 637,951
Equipment,
furniture
and fittings 23,286,122 24,424 - 11,705,117 702,310 - - 4,846,329 29,467,024
Plant and
machinery 2,116,097 - - 108,580 - - - 333,959 1,890,718
Motor vehicles 3,108,089 (24,424) - 1,661,490 39,659 - - 1,361,987 3,343,509
60,088,938 - (3,403,811) 13,685,187 741,969 5,568,593 860,341 7,044,487 69,012,792
Accumulated
Valuation / impairment Accumulated Net carrying
2009 cost losses depreciation amount
Rm Rm Rm Rm
At valuation
Freehold land 10,550,000 73,333 - 10,476,667
Buildings 30,481,854 86,050 4,967,648 25,428,156
At cost
Building-in-progress 2,527,950 - - 2,527,950
Equipment, furniture and fittings 62,675,333 - 28,510,941 34,164,392
Plant and machinery 4,960,031 - 2,743,690 2,216,341
Motor vehicles 12,148,966 - 7,800,454 4,348,512
123,344,134 159,383 44,022,733 79,162,018

5. PROPERTy, PLANT AND EqUiPmENT (cONT’D)
Notes to the Financial Statements
ANNUAL REPORT 2009
31 July 2009
Accumulated
Valuation / impairment Accumulated Net carrying
2008 cost losses depreciation amount
Rm Rm Rm Rm
At valuation
Freehold land 8,683,333 73,333 - 8,610,000
Buildings 29,506,776 86,050 4,357,136 25,063,590
At cost
Building-in-progress 637,951 - - 637,951
Equipment, furniture and fittings 53,465,404 - 23,998,380 29,467,024
Plant and machinery 4,288,313 - 2,397,595 1,890,718
Motor vehicles 11,754,899 - 8,411,390 3,343,509
cOmPANy
108,336,676 159,383 39,164,501 69,012,792
At Written off / current At
Net carrying amount 1/8/2008 Additions Disposals depreciation 31/7/2009
Rm Rm Rm Rm Rm
Equipment, furniture and fittings 292,299 919,401 10,753 163,679 1,037,268
Motor vehicles 59,221 112,122 - 32,225 139,118
351,520 1,031,523 10,753 195,904 1,176,386
At Written off / current At
Net carrying amount 1/8/2007 Additions Disposals depreciation 31/7/2008
Rm Rm Rm Rm Rm
Equipment, furniture and fittings 345,060 54,817 49,352 58,226 292,299
Motor vehicles 78,365 - - 19,144 59,221
423,425 54,817 49,352 77,370 351,520
Accumulated Net carrying
2009 cost depreciation amount
Rm Rm Rm
Equipment, furniture and fittings 1,320,079 282,811 1,037,268
Motor vehicles 207,840 68,722 139,118
1,527,919 351,533 1,176,386
83

Notes to the Financial Statements
31 July 2009
5. PROPERTy, PLANT AND EqUiPmENT (cONT’D)
84
Accumulated Net carrying
2008 cost depreciation amount
Rm Rm Rm
Equipment, furniture and fittings 417,654 125,355 292,299
Motor vehicles 95,718 36,497 59,221
Poh Kong Holdings Berhad
513,372 161,852 351,520
a) Included in the property, plant and equipment of the Group and of the Company are fully depreciated assets which are still in
use with their carrying costs as follows :-
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
- Equipment, furniture and fittings 15,684,262 12,094,489 946 946
b) During the year, the Group and the Company acquired property, plant and equipment with an aggregate cost of RM19,203,059
(2008 : RM13,685,187) and RM1,031,523 (2008 : RM54,817) respectively of which RM8,031,875 (2008 : RM4,991,368) and
RM904,995 (2008 : NIL) respectively were acquired by means of hire purchase and finance lease arrangements.
c) Net carrying amount of assets acquired under hire purchase arrangements of which instalments are still outstanding at the
balance sheet date :-
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
- Motor vehicles 4,348,512 3,337,514 135,319 53,022
d) Net carrying amount of assets acquired under finance lease arrangements of which instalments are still outstanding at the
balance sheet date :-
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
- Equipment, furniture and fittings 9,577,734 5,972,292 788,496 -

5. PROPERTy, PLANT AND EqUiPmENT (cONT’D)
Notes to the Financial Statements
e) Net carrying amounts of assets pledged as securities for bank borrowings (Note 21) :-
At valuation
ANNUAL REPORT 2009
31 July 2009
gROUP
2009 2008
Rm Rm
- Freehold land 6,500,000 6,500,000
- Buildings 16,759,265 17,073,590
At cost
- Building-in-progress 2,099,999 637,951
f) Land and buildings of the Group were revalued on 31 July 2008 by the Directors since the last revaluation was carried out on 1
April 2003 based on valuation performed by independent firms of professional valuers using the open market value on existing
use basis.
Had the revalued land and buildings been carried at historical cost less accumulated depreciation, the net carrying amounts of
the land and buildings that would have been included in the financial statements of the Group is as follows :-
gROUP
2009 2008
Rm Rm
- Freehold land 4,415,427 4,415,247
- Buildings 12,668,134 12,908,763
6. PREPAiD LAND LEAsE PAymENTs
Long-term leasehold land
gROUP
2009 2008
Rm Rm
Valuation
At 1 August 8,763,589 4,701,871
Reclassification 408,153 -
Effect of adopting FRS 117 - 4,061,718
At 31 July 9,171,742 8,763,589
Accumulated amortisation
At 1 August 1,550,612 760,510
Effect of adopting FRS 117 - 657,907
Amortisation for the year 128,277 132,195
At 31 July 1,678,889 1,550,612
Net carrying amount
At 31 July 7,492,853 7,212,977
85

Notes to the Financial Statements
31 July 2009
6. PREPAiD LAND LEAsE PAymENTs (cONT’D)
86
The long-term leasehold land of the Group has an unexpired lease period of 50 years.
The long-term leasehold land of the Group stated at valuation was last revalued by the Directors on 1 April 2003 based on valuation
performed by an independent firm of professional valuers using the open market value on existing use.
The long-term leasehold land of the Group has been pledged for banking facilities granted.
7. iNVEsTmENT PROPERTy
At fair value
Leasehold land
Poh Kong Holdings Berhad
gROUP
2009 2008
Rm Rm
At 1 August 240,000 122,954
Fair value adjustment - 117,046
At 31 July 240,000 240,000
The leasehold land of the Group has an unexpired lease period of more than 50 years.
The fair value of the investment property of the Group as at 31 July 2009 was estimated based on Directors’ assessment of the
recent prices of similar properties in the vicinity. The fair value of the investment property of the Group as at 31 July 2008 was
recommended by Directors based on a valuation carried out on 31 July 2008 by an independent professional valuer on an open
market value basis.
8. iNVEsTmENTs iN sUBsiDiARy cOmPANiEs
cOmPANy
2009 2008
Rm Rm
Unquoted shares, at cost 156,773,424 156,773,424

8. iNVEsTmENTs iN sUBsiDiARy cOmPANiEs (cONT’D)
The Subsidiary Companies are as follows :-
Notes to the Financial Statements
Effective
Name of company equity interest Principal activities
2009 2008
% %
ANNUAL REPORT 2009
31 July 2009
In Vogue Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Jungmax Property Sdn Bhd 100.00 100.00 Property investment
Kedai Emas Likwong Sdn Bhd 100.00 100.00 Dormant
Pajak Gadai Anda Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
PK Design Sdn Bhd 100.00 100.00 Suppliers and retailers of packing and utility
products
PK Jewellery Export Sdn Bhd 100.00 100.00 Dormant
+ ^ Poh Kong Diamond Industry Limited 51.00 51.00 Manufacturer and distributor of loose diamonds
and investment holding
Poh Kong International Sdn Bhd 100.00 100.00 Investment holding
Poh Kong Jewellers (Ampang Point) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Bandar Utama) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Bangsar) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Banting) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Batu Pahat) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Franchise) Sdn Bhd 100.00 100.00 Provision of management services
Poh Kong Jewellers (Gold Seremban) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
87

Notes to the Financial Statements
31 July 2009
8. iNVEsTmENTs iN sUBsiDiARy cOmPANiEs (cONT’D)
88
Effective
Name of company equity interest Principal activities
2009 2008
% %
Poh Kong Jewellers (Ipoh) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Jaya) Sdn Bhd 100.00 100.00 Manufacturer and dealers of jewelleries,
precious stones and gold ornaments
Poh Kong Jewellers (Jln. Taman Malacca) 100.00 100.00 Suppliers and retailers of jewelleries, precious
Sdn Bhd stones and gold ornaments
Poh Kong Jewellers (Kajang) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Kinta City) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Klang) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Kuantan) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (M) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Malacca) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Maluri) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Meru) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Muar) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (MV) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Old Klang Road) 100.00 100.00 Suppliers and retailers of jewelleries, precious
Sdn Bhd stones and gold ornaments
Poh Kong Holdings Berhad

8. iNVEsTmENTs iN sUBsiDiARy cOmPANiEs (cONT’D)
Notes to the Financial Statements
Effective
Name of company equity interest Principal activities
2009 2008
% %
ANNUAL REPORT 2009
31 July 2009
Poh Kong Jewellers (Peringgit) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Permas Jaya) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (PHT) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Puchong) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Selayang) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Seremban) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Shah Alam) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (SS2) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Subang Parade) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Summit) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (The Mall) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (The Mines) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellers (Tmn Universiti J.B.) 100.00 100.00 Suppliers and retailers of jewelleries, precious
Sdn Bhd stones and gold ornaments
Poh Kong Jewellers (Wangsamaju) Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
89

Notes to the Financial Statements
31 July 2009
8. iNVEsTmENTs iN sUBsiDiARy cOmPANiEs (cONT’D)
90
Effective
Name of company equity interest Principal activities
2009 2008
% %
Poh Kong Jewellers Sdn Bhd 100.00 100.00 Suppliers and retailers of jewelleries, precious
stones and gold ornaments
Poh Kong Jewellery Manufacturer Sdn Bhd 100.00 100.00 Manufacturer and dealers of jewelleries,
precious stones and gold ornaments
Poh Kong Properties Sdn Bhd 100.00 100.00 Property investment
Precious Jewellery Sdn Bhd 100.00 100.00 Investment holding
+ Subsidiary Company not audited by GEP Associates
^ The country of incorporation is Hong Kong
All other companies in the Group are incorporated in Malaysia except as otherwise disclosed.
9. OThER iNVEsTmENTs
Poh Kong Holdings Berhad
gROUP
2009 2008
Rm Rm
Unquoted shares, at cost 299,999 299,999
Others 233,000 233,000
10. gOODWiLL ON cONsOLiDATiON
Purchased goodwill
532,999 532,999
gROUP
2009 2008
Rm Rm
At 1 August / 31 July 1,485,140 1,485,140

10. gOODWiLL ON cONsOLiDATiON (cONT’D)
impairment tests for goodwill
10.1 Allocation of goodwill
Notes to the Financial Statements
ANNUAL REPORT 2009
31 July 2009
Goodwill has been allocated to the Group’s cash generating units (“CGUs”), all operating in Malaysia, according to the business
segment as follows :-
gROUP
2009 2008
Rm Rm
Trading 1,485,140 1,485,140
10.2 Key assumptions used in value-in-use calculations
The recoverable amount of a CGU is determined based on value-in-use calculations using cash flow projections based on
financial budgets approved by management covering a five-year period. Cash flows beyond the five-year period are extrapolated
using the applicable growth rates and discount rates.
The following describes each key assumption on which the management has based its cash flow projections to undertake
impairment testing of goodwill :-
i) Discount rate
The discount rates used are determined based on the weighted average cost of capital applicable to the Group.
ii) growth rate
The growth rates used are consistent with the long-term average growth rate of the Group.
10.3 sensitivity to changes in assumption
With regard to the assessment of value-in-use of the trading unit, the management believes that no reasonably possible
change in any of the above key assumptions would cause the carrying value of the unit to materially exceed its recoverable
amount.
11. DEfERRED TAX AssETs / (LiABiLiTiEs)
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
At 1 August (5,501,588) (3,050,909) 120,771 20,250
Recognised in income statement (82,953) (1,043,615) (67,247) 100,521
Recognised in equity - (1,407,064) - -
At 31 July (5,584,541) (5,501,588) 53,524 120,771
91

Notes to the Financial Statements
31 July 2009
11. DEfERRED TAX AssETs / (LiABiLiTiEs) (cONT’D)
92
Presented after appropriate offsetting as follows :-
Poh Kong Holdings Berhad
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Deferred tax assets 53,524 121,260 53,524 120,771
Deferred tax liabilities (5,638,065) (5,622,848) - -
(5,584,541) (5,501,588) 53,524 120,771
The components and movements of deferred tax assets and liabilities during the financial year prior to offsetting are as follows :-
Deferred tax assets of the Group :-
Unabsorbed Unutilised
capital tax
allowances losses Total
Rm Rm Rm
At 1 August 2008 104,747 198,044 302,791
Recognised in income statement 30,622 (122,264) (91,642)
At 31 July 2009 135,369 75,780 211,149
At 1 August 2007 243,032 537,567 780,599
Recognised in income statement (138,285) (339,523) (477,808)
At 31 July 2008 104,747 198,044 302,791
Deferred tax liabilities of the Group :-
capital Revaluation
allowances of assets Total
Rm Rm Rm
At 1 August 2008 (3,101,822) (2,702,557) (5,804,379)
Recognised in income statement 8,689 - 8,689
At 31 July 2009 (3,093,133) (2,702,557) (5,795,690)
At 1 August 2007 (2,536,015) (1,295,493) (3,831,508)
Recognised in income statement (565,807) - (565,807)
Recognised in equity - (1,407,064) (1,407,064)
At 31 July 2008 (3,101,822) (2,702,557) (5,804,379)

11. DEfERRED TAX AssETs / (LiABiLiTiEs) (cONT’D)
Deferred tax assets of the Company :-
Notes to the Financial Statements
ANNUAL REPORT 2009
31 July 2009
Unabsorbed Unutilised
capital tax
allowances losses Total
Rm Rm Rm
At 1 August 2008 83,014 82,099 165,113
Recognised in income statement 23,272 (82,099) (58,827)
At 31 July 2009 106,286 - 106,286
At 1 August 2007 55,698 - 55,698
Recognised in income statement 27,316 82,099 109,415
At 31 July 2008 83,014 82,099 165,113
Deferred tax liabilities of the Company :-
capital
allowances
Rm
At 1 August 2008 (44,342)
Recognised in income statement (8,420)
At 31 July 2009 (52,762)
At 1 August 2007 (35,448)
Recognised in income statement (8,894)
At 31 July 2008 (44,342)
Deferred tax assets have not been recognised in respect of the following items :-
gROUP
2009 2008
Rm Rm
Unutilised tax losses 232,865 311,386
Unabsorbed capital allowances 43,711 16,669
276,576 328,055
The unutilised tax losses and unabsorbed capital allowances are available indefinitely for offset against future taxable profits of the
Subsidiary Companies in which those items arose. Deferred tax assets have not been recognised in respect of these items as they
may not be used to offset taxable profits of other Subsidiary Companies in the Group and they have arisen in Subsidiary Companies
that have a recent history of losses.
The recognition of the deferred tax assets is dependant on future taxable profits in excess of profits arising from the reversal of
existing taxable temporary differences. The evidence used to support this recognition is the management’s budget, which shows
that it is probable the deferred tax assets would be realised in future years.
93

Notes to the Financial Statements
31 July 2009
12. iNVENTORiEs
94
At cost
Poh Kong Holdings Berhad
gROUP
2009 2008
Rm Rm
Raw material 4,244,835 4,197,920
Work-in-progress 10,313,659 10,440,352
Finished goods
- Jewelleries, precious stones and gold ornaments 341,463,711 376,055,686
- Packing and utility products 704,652 592,437
13. TRADE REcEiVABLEs
342,168,363 376,648,123
356,726,857 391,286,395
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Trade receivables 1,810,677 2,234,988 4,317,724 3,116,540
Less : Allowance for doubtful debts (593,699) (696,966) - -
Included in the accounts are amounts due by :-
1,216,978 1,538,022 4,317,724 3,116,540
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Subsidiary Companies - - 4,317,724 3,116,540
The amounts due are unsecured, interest free and without any fixed term of repayment.
The Group’s normal trade credit terms range from 30 days to 85 days. Other credit terms are assessed and approved on a caseby-case
basis.
The Group has no significant concentration of credit risk that may arise from exposures to a single debtor or group of
debtors.

14. NON-TRADE REcEiVABLEs
Notes to the Financial Statements
ANNUAL REPORT 2009
31 July 2009
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Other receivables 6,520,226 4,268,431 109,759 9,497
Deposits 6,988,543 8,022,041 10,450 9,250
Prepayments 1,919,169 1,557,093 260,989 70,042
15. AmOUNTs DUE By / (TO) sUBsiDiARy cOmPANiEs
cOmPANy
The amounts due are unsecured and without any fixed term of repayment.
16. cAsh AND cAsh EqUiVALENTs
15,427,938 13,847,565 381,198 88,789
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Fixed deposits with licensed banks 4,927,036 3,359,623 - -
Short-term deposits 8,000,000 - 8,000,000 -
Cash on hand and at banks 10,732,663 9,263,079 1,405,576 271,872
Cash and bank balances 23,659,699 12,622,702 9,405,576 271,872
Less : Bank overdraft (Note 21) (3,449,413) (17,516,416) - -
Fixed deposits pledged (4,926,334) (3,330,905) - -
Cash and cash equivalents 15,283,952 (8,224,619) 9,405,576 271,872
The weighted average effective interest rates of deposits as at balance sheet date were as follows :-
gROUP cOmPANy
2009 2008 2009 2008
% % % %
Short-term deposits with licensed bank 1.53 - 1.53 -
Fixed deposits with licensed banks 2.03 3.05 - -
Included in fixed deposits of the Group are an amount of RM4,926,334 (2008 : RM3,330,905) pledged to licensed banks for banking
facilities granted.
Fixed deposits with licensed banks have an average maturity period of 119 (2008 : 56) days.
95

Notes to the Financial Statements
31 July 2009
17. shARE cAPiTAL
96
Ordinary shares
Authorised :-
Poh Kong Holdings Berhad
gROUP AND cOmPANy
2009 2008
Number Number
of shares Par Value share capital of shares Par Value share capital
Unit Rm Rm Unit Rm Rm
At 1 August 1,000,000,000 0-50 500,000,000 500,000,000 1-00 500,000,000
Share split - - - 500,000,000 - -
At 31 July 1,000,000,000 0-50 500,000,000 1,000,000,000 0-50 500,000,000
Issued and fully paid :-
Number of ordinary shares
At 1 August 410,351,752 0-50 205,175,876 117,243,358 1-00 117,243,358
Issuance of ordinary
shares pursuant to :-
- Bonus issue - - - 87,932,518 1-00 87,932,518
At 21 February 410,351,752 0-50 205,175,876 205,175,876 1-00 205,175,876
Effect of share split to ordinary
shares of RM0-50 each - - - 205,175,876 - -
Number of ordinary shares
of RM0-50 each
At 31 July 410,351,752 0-50 205,175,876 410,351,752 0-50 205,175,876
Alteration of authorised share capital, bonus issue and subdivision of shares :-
a) On 21 February 2008, the authorised share capital of the Company was altered from RM500,000,000 comprising 500,000,000
ordinary shares of RM1-00 each to RM500,000,000 comprising 1,000,000,000 ordinary shares of RM0-50 each.
b) On 21 February 2008, the Company increased its issued and paid-up share capital through a bonus issue of 87,932,518 new
ordinary shares of RM1-00 each in the Company on the basis of three (3) new bonus shares for every four (4) existing ordinary
shares of RM1-00 each in the Company by way of capitalisation of the share premium account amounting to RM49,058,015
and retained earnings of RM38,874,503. The paid-up share capital of the Company was increased from RM117,243,358 to
RM205,175,876 by the above bonus issue.

17. shARE cAPiTAL (cONT’D)
Notes to the Financial Statements
Alteration of authorised share capital, bonus issue and subdivision of shares :- (Cont’d)
ANNUAL REPORT 2009
31 July 2009
c) On 21 February 2008, following the completion of the bonus issue, the Company subdivided every one (1) existing ordinary
share of RM1-00 each in the Company into two (2) ordinary shares of RM0-50 each in the Company. The enlarged issued and
paid-up share capital of the Company comprising of 205,175,876 ordinary shares of RM1-00 each after the completion of the
bonus issue was subdivided into 410,351,752 ordinary shares of RM0-50 each.
The approval for the listing and quotation of the bonus issue and subdivision of shares was granted by Bursa Malaysia Securities
Berhad vide the approval letter dated 29 January 2008. The above proposals were passed by the shareholders at an Extraordinary
General Meeting held on 15 January 2008.
The bonus issue and subdivision of shares were completed and quoted on the Bursa Malaysia Securities Berhad on 21 February
2008.
The new ordinary shares issued during the financial year rank pari passu in all respects with the existing ordinary shares of the
Company.
18. REsERVEs
NON-DisTRiBUTABLE REsERVE
Share premium
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
At 1 August - 49,250,343 - 49,250,343
Bonus issue - (49,058,015) - (49,058,015)
Transaction costs - (192,328) - (192,328)
At 31 July - - - -
Capital reserve
At 1 August 4,282,866 - - -
Revaluation increase, net of deferred tax - 4,282,866 - -
Transfer within reserve (62,000) - - -
At 31 July 4,220,866 4,282,866 - -
DisTRiBUTABLE REsERVE
Retained earnings 74,368,458 51,606,814 13,748,658 12,649,338
78,589,324 55,889,680 13,748,658 12,649,338
97

Notes to the Financial Statements
31 July 2009
18. REsERVEs (cONT’D)
98
a) Capital reserve
Capital reserve of the Group relates to the revaluation of freehold land and buildings of certain Subsidiary Companies in 2003
and 2008.
b) Retained earnings
The Company has elected for the irrevocable option under the Finance Act 2007 to disregard the 108 balance as at 31
December 2007. Hence, the Company will be able to distribute dividends out of its entire retained earnings as at 31 July 2009
under the single tier system.
19. miNORiTy iNTEREsTs
gROUP
This consists of share capital and the proportion of reserves attributable to minority shareholders in Subsidiary Company.
20. ADVANcE fROm ULTimATE hOLDiNg cOmPANy
gROUP AND cOmPANy
The advance is unsecured, without any fixed term of repayment and bears effective interest at 6.60% (2008 : 6.60%) per
annum.
21. BORROWiNgs
short-term borrowings
secured
Poh Kong Holdings Berhad
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Bank overdraft (Note 21.1) 3,449,413 17,516,416 - -
Bankers’ acceptance (Note 21.2) 18,805,000 36,356,000 - -
Revolving credit (Note 21.2) 3,000,000 3,000,000 - -
Short-term loan (Note 21.2) 11,292,711 9,117,862 - -
Term loans (Note 21.3) 825,139 442,229 - -
Hire purchase payables (Note 21.4) 1,706,183 1,187,435 51,952 16,610
Finance lease payables (Note 21.5) 4,892,481 3,275,146 544,938 49,951
Unsecured
Commercial Papers (Note 21.6) 20,000,000 25,000,000 20,000,000 25,000,000
Medium Term Notes (Note 21.6) 40,000,000 - 40,000,000 -
103,970,927 95,895,088 60,596,890 25,066,561

21. BORROWiNgs (cONT’D)
Long-term borrowings
secured
Notes to the Financial Statements
ANNUAL REPORT 2009
31 July 2009
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Term loans (Note 21.3) 8,150,533 3,019,514 - -
Hire purchase payables (Note 21.4) 2,456,696 1,831,165 73,700 37,322
Finance lease payables (Note 21.5) 1,645,250 1,535,990 400,353 33,301
Unsecured
Medium Term Notes (Note 21.6) 30,000,000 70,000,000 30,000,000 70,000,000
21.1 Bank overdraft
42,252,479 76,386,669 30,474,053 70,070,623
Bank overdraft facilities incur weighted average effective interest at 7.41% (2008 : 8.00%) per annum for the Group. The
securities for bank overdraft are as disclosed in Note 21.2 to the financial statements.
21.2 Bankers’ acceptance, revolving credit and short-term loan
The bank overdraft, bankers’ acceptance, revolving credit and short-term loan facilities of the Group are secured by a
combination of the following :-
a) corporate guarantees and indemnity from the Company;
b) a legal charge over properties of certain Subsidiary Companies; and
c) a negative pledge on certain Subsidiary Companies’ assets.
The bankers’ acceptance and revolving credit facilities incur weighted average effective interest rates at 3.59% (2008 : 4.97%)
and 5.50% (2008 : 6.85%) per annum respectively.
21.3 Term loans
gROUP
2009 2008
Rm Rm
Repayable within twelve months 825,139 442,229
Repayable after twelve months 8,150,533 3,019,514
8,975,672 3,461,743
99

Notes to the Financial Statements
31 July 2009
21. BORROWiNgs (cONT’D)
100
21.3 Term loans (cont’d)
The term loans of the Group are secured by way of :-
a) a legal charge over properties of certain Subsidiary Companies;
b) corporate guarantees and indemnity from the Company; and
c) a negative pledge on certain Subsidiary Companies’ assets.
Term loan facilities incur weighted average effective interest at 5.15% (2008 : 8.21%) per annum.
The maturity structure of the term loans are as follows :-
Amount repayable :-
Poh Kong Holdings Berhad
gROUP
2009 2008
Rm Rm
Within one year 825,139 442,229
After one year but within two years 851,102 416,320
After two years but within three years 743,761 451,505
After three years but within four years 682,089 327,336
After four years but within five years 534,018 259,738
After five years 5,339,563 1,564,615
21.4 hire purchase payables
The amounts owing to hire purchase creditors of the Group and of the Company are repayable as follows :-
Minimum hire purchase payments :-
8,975,672 3,461,743
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
- not later than one year 1,887,120 1,383,009 57,120 18,768
- later than one year but not later than five years 2,737,168 2,001,157 80,914 42,178
4,624,288 3,384,166 138,034 60,946
Future finance charges (461,409) (365,566) (12,382) (7,014)
Present value of hire purchase payments 4,162,879 3,018,600 125,652 53,932

21. BORROWiNgs (cONT’D)
21.4 hire purchase payables (cont’d)
Present value of hire purchase payments :-
Notes to the Financial Statements
ANNUAL REPORT 2009
31 July 2009
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
- not later than one year 1,706,183 1,187,435 51,952 16,610
- later than one year but not later than five years 2,456,696 1,831,165 73,700 37,322
4,162,879 3,018,600 125,652 53,932
Less : Amount repayable within one year (1,706,183) (1,187,435) (51,952) (16,610)
Amount repayable after one year 2,456,696 1,831,165 73,700 37,322
Hire purchase facilities incur weighted average effective interest at 2.81% (2008 : 2.79%) per annum.
The maturity structure of the hire purchase facilities are as follows :-
Amount repayable :-
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Within one year 1,706,183 1,187,435 51,952 16,610
After one year but within two years 1,272,735 971,174 51,952 16,610
After two years but within three years 585,626 524,385 21,748 16,610
After three years but within four years 409,160 203,761 - 4,102
After four years but within five years 189,175 131,845 - -
21.5 finance lease payables
4,162,879 3,018,600 125,652 53,932
The amounts owing to finance lease creditors of the Group and of the Company are repayable as follows :-
Minimum lease payments :-
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
- not later than one year 5,333,125 3,569,848 593,868 54,252
- later than one year but not later than five years 1,793,395 1,674,169 436,397 36,168
7,126,520 5,244,017 1,030,265 90,420
Future finance charges (588,789) (432,881) (84,974) (7,168)
Present value of lease payments 6,537,731 4,811,136 945,291 83,252
101

Notes to the Financial Statements
31 July 2009
21. BORROWiNgs (cONT’D)
102
21.5 finance lease payables (cont’d)
Present value of lease payments :-
Poh Kong Holdings Berhad
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
- not later than one year 4,892,481 3,275,146 544,938 49,951
- later than one year but not later than five years 1,645,250 1,535,990 400,353 33,301
6,537,731 4,811,136 945,291 83,252
Less : Amount repayable within one year (4,892,481) (3,275,146) (544,938) (49,951)
Amount repayable after one year 1,645,250 1,535,990 400,353 33,301
Finance lease facilities incur weighted average effective interest at 4.50% (2008 : 4.50%) per annum.
The maturity structure of the finance lease facilities are as follows :-
Amount repayable :-
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Within one year 4,892,481 3,275,146 544,938 49,951
After one year but within two years 1,645,250 1,535,990 400,353 33,301
21.6 murabahah commercial Papers / medium Term Notes
6,537,731 4,811,136 945,291 83,252
The Murabahah Commercial Papers / Medium Term Notes programme of up to RM200 million is hereafter referred to as
“RM200 million Islamic CPs/MTNs programme”.
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Commercial Papers 20,000,000 25,000,000 20,000,000 25,000,000
Medium Term Notes 70,000,000 70,000,000 70,000,000 70,000,000
90,000,000 95,000,000 90,000,000 95,000,000

21. BORROWiNgs (cONT’D)
Notes to the Financial Statements
21.6 murabahah commercial Papers / medium Term Notes (cont’d)
ANNUAL REPORT 2009
31 July 2009
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Amount repayable within one year
- Commercial Papers 20,000,000 25,000,000 20,000,000 25,000,000
- Medium Term Notes 40,000,000 - 40,000,000 -
60,000,000 25,000,000 60,000,000 25,000,000
Amount repayable after one year
- Medium Term Notes 30,000,000 70,000,000 30,000,000 70,000,000
90,000,000 95,000,000 90,000,000 95,000,000
The RM200 million Islamic CPs/MTNs programme is based on Islamic financing principles in accordance with Syariah concept
and principle of Murabahah.
The proceeds of the RM200 million Islamic CPs/MTNs programme shall be utilised for the following purposes :-
a) to finance the expenses relating to the RM200 million Islamic CPs/MTNs programme;
b) to repay the shareholders and / or Directors’ advances made prior to the issuance of the Commercial Papers (“CPs”) /
Medium Term Notes (“MTNs”) to the Company and/or its Subsidiary Companies (“the Group”) of not exceeding RM17.8
million;
c) to refinance the existing credit facilities of the Group; and
d) to finance present and future investments, working capital and capital expenditure requirements of the Group.
Upon the redemption / repayment of any CPs / MTNs during the tenure of the RM200 million Islamic CPs/MTNs programme,
the Company is allowed to utilise the unutilised portion to meet items (c) and (d) above.
The CPs and MTNs bear an weighted average effective interest rate of 5.80% (2008 : 4.50%) and 7.19% (2008 : 7.19%) per
annum respectively.
The CPs/MTNs programme contains covenants which require the Group to maintain its debt to equity ratio.
103

Notes to the Financial Statements
31 July 2009
21. BORROWiNgs (cONT’D)
104
21.6 murabahah commercial Papers / medium Term Notes (cont’d)
The maturity structure of the RM200 million Islamic CPs/MTNs programme are as follows :-
Amount repayable :-
Poh Kong Holdings Berhad
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Within one year 60,000,000 25,000,000 60,000,000 25,000,000
After one year but within two years - 40,000,000 - 40,000,000
After two years but within three years 30,000,000 - 30,000,000 -
After three years but within four years - 30,000,000 - 30,000,000
22. TRADE PAyABLEs
gROUP
The normal trade credit terms granted to the Group range from 7 days to 180 days.
23. NON-TRADE PAyABLEs
90,000,000 95,000,000 90,000,000 95,000,000
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Other payables 4,248,008 6,365,267 917,510 800,287
Accruals 7,159,205 6,828,616 2,127,423 2,442,233
Customers’ deposits 1,802,068 1,448,442 - -
24. AmOUNTs DUE TO DiREcTORs
gROUP AND cOmPANy
The amounts due are unsecured, interest free and without any fixed term of repayment.
13,209,281 14,642,325 3,044,933 3,242,520

25. REVENUE
Revenue is categorised as follows :-
Notes to the Financial Statements
ANNUAL REPORT 2009
31 July 2009
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Advertising and promotion recovery - - 4,851,296 4,361,160
Dividend income - - 11,937,845 61,688,579
Interest income 2,020 1,295 5,912,136 6,247,788
Management fee - - 2,712,961 2,502,262
Sale of goods 541,633,813 509,353,073 - -
26. PROfiT fROm OPERATiONs
Profit from operations is arrived at after charging :-
541,635,833 509,354,368 25,414,238 74,799,789
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Allowance for doubtful debts 230,864 529,134 - -
Amortisation of prepaid land lease payments 128,277 132,195 - -
Auditors’ remuneration
- current year’s provision 287,700 285,900 14,350 14,350
- underprovision for prior year 2,200 21,200 - -
Bad debts written off 6,583 - - -
Deposits written off - 64,120 - -
Depreciation 7,934,632 7,044,487 195,904 77,370
Directors’ fee 321,000 321,000 93,000 72,000
Directors’ other emoluments 6,493,160 5,896,193 2,842,534 2,635,292
Hostel rental 489,512 443,466 36,000 -
Impairment loss of property, plant and equipment - 143,178 - -
Inventories loss 2,125,806 - - -
Lease rental 52,930 - 52,930 -
Loss on foreign exchange 7,749 49 - 49
Property, plant and equipment written off 1,022,085 688,033 - 49,352
Shop rental 18,860,649 16,463,257 55,200 25,200
Staff costs 52,095,845 44,919,309 4,311,590 4,045,370
105

Notes to the Financial Statements
31 July 2009
26. PROfiT fROm OPERATiONs (cONT’D)
106
and crediting :-
Poh Kong Holdings Berhad
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Advertising and promotion recovery - - 4,851,296 4,361,160
Car rental income - - 750 -
Dividend income 599,996 299,999 11,937,845 61,688,579
Fair value adjustment for investment property - 117,046 - -
Forfeited customers’ deposits 86,596 213,699 - -
Gain on disposal of property, plant and equipment 199,983 284,882 3,247 -
Insurance claim 2,257,492 - - -
Interest income 98,152 140,462 5,912,136 6,247,788
Management fee received - - 2,712,961 2,502,262
Realised gain on foreign exchange 3,279 13,212 - -
Reversal of allowance for doubtful debts 334,131 65,418 - -
Reversal of impairment losses of property, plant
and equipment 408,153 944,186 - -
Royalty income 33,432 40,703 - -
27. DiREcTORs’ REmUNERATiON
Executive Directors
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
- Salaries and other emoluments 5,412,660 4,922,693 2,356,034 2,077,792
- Bonus 1,044,000 866,000 450,000 450,000
- Benefits-in-kind 164,058 214,054 - -
- Fees 228,000 249,000 - -
Non-Executive Directors
6,848,718 6,251,747 2,806,034 2,527,792
- Fees 93,000 72,000 93,000 72,000
- Non-fees 36,500 107,500 36,500 107,500
129,500 179,500 129,500 179,500
Total Directors’ remuneration 6,978,218 6,431,247 2,935,534 2,707,292

28. fiNANcE cOsTs
Notes to the Financial Statements
ANNUAL REPORT 2009
31 July 2009
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Interest expense on borrowings 9,634,307 9,656,086 5,448,101 5,932,653
Hire purchase and finance lease charges 626,126 511,382 17,983 8,732
29. iNcOmE TAX EXPENsE
10,260,433 10,167,468 5,466,084 5,941,385
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Income tax :-
Current year’s provision 10,032,956 10,896,319 1,957,054 10,961,884
Under / (Over) provision in prior year 22,230 (750,014) (30,067) (634,503)
10,055,186 10,146,305 1,926,987 10,327,381
Deferred tax :-
(Over) / Underprovision in prior year (309,703) (5,578) 28,794 (4,070)
Relating to origination / (reversal) of temporary
differences 392,656 1,049,193 38,453 (96,451)
82,953 1,043,615 67,247 (100,521)
10,138,139 11,189,920 1,994,234 10,226,860
A reconciliation of income tax expense applicable to profit before taxation at the statutory income tax rate to income tax expense at
the effective income tax rate of the Group and of the Company is as follows :-
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Profit before taxation 38,558,535 39,955,540 8,838,478 58,061,686
Taxation at Malaysian statutory tax rate :-
- up to RM500,000 at 20% - 3,126,625 - -
- at 25% (2008 : 26%) 9,639,634 13,215,929 2,209,620 15,096,038
Expenses not deductible for tax purposes 798,991 659,057 212,503 81,784
Income not subject to tax - (4,909,703) (426,616) (4,317,052)
Effect of different in tax rate (9,154) 134,643 - 4,663
Effect of offsetting deferred tax liabilities against
deferred tax assets (15,050) 28,463 - -
Deferred tax assets not recognised during the year 119,252 21,389 - -
Utilisation of previously unrecognised tax assets (108,061) (330,891) - -
Under / (Over) provision of taxation in prior year 22,230 (750,014) (30,067) (634,503)
(Over) / Underprovision of deferred tax in prior year (309,703) (5,578) 28,794 (4,070)
10,138,139 11,189,920 1,994,234 10,226,860
107

Notes to the Financial Statements
31 July 2009
29. iNcOmE TAX EXPENsE (cONT’D)
108
Tax savings recognised during the year arising from :-
Poh Kong Holdings Berhad
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Utilisation of current year tax losses 716,800 842,030 716,800 842,030
Utilisation of tax losses brought forward from previous years 82,348 285,995 - -
Utilisation of current year capital allowances 1,713,365 1,888,143 - -
Utilisation of unabsorbed capital allowances brought
forward from previous years 25,713 49,207 - -
Subject to the agreement by the Inland Revenue Board, the unutilised tax losses and unabsorbed capital allowances available for
utilisation against future taxable profits are approximated to be as follows :-
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Unutilised tax losses 1,259,400 2,086,391 - 328,396
Unabsorbed capital allowances 776,100 536,857 425,100 332,057
30. EARNiNgs PER shARE
Basic earnings per share
The basic earnings per share is calculated by dividing the Group’s net profit attributable to shareholders by the weighted average
number of ordinary shares in issue during the financial year.
gROUP
2009 2008
Net profit attributable to shareholders (RM) 28,444,569 28,685,270
Weighted average number of ordinary shares in issue 410,351,752 410,351,752
Basic earnings per share (sen) 6-93 6-99

31. DiViDENDs
Notes to the Financial Statements
ANNUAL REPORT 2009
31 July 2009
gROUP AND cOmPANy
2009 2008
Rm Rm
Final dividend of 1.40 (2008 : 4.44) sen single tier exempt dividend 5,744,925 5,205,605
At the forthcoming Annual General Meeting, a single tier first and final dividend of 1.40 sen on 410,351,752 ordinary shares
of RM0-50 each amounting to RM5,744,925 in respect of the current financial year ended 31 July 2009 will be proposed
for shareholders’ approval. The financial statements for the current financial year do not reflect this proposed dividend. Such
dividend, if approved by the shareholders, will be accounted for in equity as an appropriation of retained earnings in the financial
year ending 31 July 2010.
32. cOmmiTmENTs
Capital expenditure in respect of purchase of property, plant and equipment :-
gROUP
2009 2008
Rm Rm
- Contracted but not provided for 1,817,730 3,707,729
33. OPERATiNg LEAsE ARRANgEmENTs
The group as lessee
The Group has entered into several tenancy agreements for the rental of retail space and staff housing, resulting in future rental
commitments which may, subject to certain terms in the agreements, be revised accordingly or upon its maturity based on prevailing
market rates.
The future aggregate minimum lease payments under non-cancellable operating leases contracted for as at the balance sheet date
but not recognised as liabilities are as follows :-
Future minimum rental payments :-
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Not later than one year 14,007,621 12,796,980 29,400 25,200
Later than one year and not later than five years 7,956,298 8,716,992 - 29,400
21,963,919 21,513,972 29,400 54,600
109

Notes to the Financial Statements
31 July 2009
34. cONTiNgENT LiABiLiTiEs
110
secured
Poh Kong Holdings Berhad
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Guarantees given in support of banking facilities granted
to Subsidiary Companies - - 112,791,253 105,791,253
Unsecured
Guarantees given to third party in respect of leasing
and hire purchase facilities granted to :-
- the Company 6,500,000 6,500,000 6,500,000 6,500,000
- Subsidiary Companies - - 578,400 578,400
35. PENDiNg LiTigATiON
On 17 March 2009, Poh Kong Jewellery Manufacturer Sdn Bhd (“PKJM”), a wholly-owned Subsidiary Company had received a
Court Summon (Klang Sessions Court SN No : 1-53-139-2008) to attend a hearing on 21 April 2009.
The plaintiff, Encik Mohamad Yusri Bin Ishak claimed compensation from PKJM for the injury alleged to be caused and all incidental
costs arising from an alleged accident involving PKJM’s car, BGR 8908 and the plaintiff on 15 February 2003.
The hearing on the above-mentioned date has been postponed and no date has been given.
There is no further progress as at the date of this report.
36. sigNificANT RELATED PARTy TRANsAcTiONs
For the purposes of these financial statements, parties are considered to be related to the Company if the Company has the ability,
directly or indirectly, to control the party or exercise significant influence over the party in making financial and operating decisions,
or vice versa, or where the Company and the party are subject to common control or common significant influence. Related parties
may be individuals or other entities.
Key management personnel are defined as those persons having authority and responsibility for planning, directing and controlling
the activities of the Company either directly or indirectly. The key management personnel includes all the Directors of the
Company.
In addition to the transactions detailed elsewhere in the financial statements, the Group and the Company had the following
transactions with related parties during the financial year :-
Related parties Relationship
Poh Kong Sdn Bhd Ultimate Holding Company
China Diamond Corporation Ltd Shareholder of a Subsidiary Company
Jewellery Collection International Ltd Shareholder of a Subsidiary Company
Lian Sin Tang Sdn Bhd Company connected to a Director of the Company
Rashidah Muzafar & Azwar Company connected to a Director of the Company

Notes to the Financial Statements
36. sigNificANT RELATED PARTy TRANsAcTiONs (cONT’D)
a) Dividend income received from :-
ANNUAL REPORT 2009
31 July 2009
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
- Subsidiary Companies - - 11,937,845 61,688,579
- Lian Sin Tang Sdn Bhd 599,996 299,999 - -
b) Interest income received from :-
- Subsidiary Companies - - 5,912,136 6,247,788
c) Management fee received from :-
- Subsidiary Companies - - 2,712,961 2,502,262
d) Sale of goods to :-
- Certain Directors of the Company 278,267 668,213 - -
- Directors of Subsidiary Companies 91,402 68,547 - -
- Shareholders of a Subsidiary Company - 69,732 - -
e) Hostel rental paid to :-
- Certain Directors of the Company 110,400 110,400 36,000 -
- Directors of Subsidiary Companies 10,200 10,200 - -
f) Disposals of used motor vehicles to :-
- Certain Directors of the Company 54,400 - - -
- Directors of Subsidiary Companies 20,000 - - -
g) Interest expense paid to :-
- Ultimate Holding Company 990,000 884,219 990,000 884,219
h) Legal fee paid to :-
- Rashidah Muzafar & Azwar - 12,775 - -
111

Notes to the Financial Statements
31 July 2009
36. sigNificANT RELATED PARTy TRANsAcTiONs (cONT’D)
112
i) Compensation of key management personnel :-
The remuneration of Directors and other members of key management during the financial year is as follows :-
Poh Kong Holdings Berhad
gROUP cOmPANy
2009 2008 2009 2008
Rm Rm Rm Rm
Short-term employee benefits 11,291,178 8,389,378 3,956,184 2,942,992
Included in the total compensation of key
management personel are :-
Directors’ remuneration 6,814,160 6,217,193 2,935,534 2,707,292
37. sEgmENT iNfORmATiON
a) Business segments
The Group is organised into three major business segments :-
i) Trading - suppliers and retailers of jewelleries, precious stones and gold ornaments
ii) Manufacturing - manufacturer and dealers of jewelleries, precious stones and gold ornaments
iii) Others - investment holding
The Directors are of the opinion that all inter-segment transactions have been entered into in the normal course of business
and have been established on terms and conditions that are not materially different from those obtainable in transactions
with unrelated parties. Inter-segment pricing is determined based on terms mutually agreed between the respective
companies.

37. sEgmENT iNfORmATiON (cONT’D)
As at 31 July 2009
Notes to the Financial Statements
ANNUAL REPORT 2009
31 July 2009
Trading manufacturing Others Eliminations consolidated
Rm Rm Rm Rm Rm
Revenue
External sales 534,352,689 7,281,124 2,020 - 541,635,833
Inter-segment sales 175,786,426 169,590,867 28,179,847 (373,557,140) -
Total revenue 710,139,115 176,871,991 28,181,867 (373,557,140) 541,635,833
Results
Segment results 48,067,172 9,475,573 16,824,469 (25,528,246) 48,838,968
Unallocated corporate expenses (20,000)
48,818,968
Finance costs (10,260,433)
Income tax expense (10,138,139)
Profit after taxation 28,420,396
Minority interests 24,173
Net profit for the year 28,444,569
Assets
Segment assets 496,528,903 69,335,841 356,374,276 (436,294,538) 485,944,482
Unallocated corporate assets 4,164,790
Consolidated total assets 490,109,272
Liabilities
Segment liabilities 245,837,444 15,844,773 11,258,807 (230,189,934) 42,751,090
Unallocated corporate liabilities 160,102,646
Consolidated total liabilities 202,853,736
Other information
Capital expenditure 19,203,059
Depreciation 7,934,632
Amortisation of prepaid land lease payments 128,277
Non-cash expenses other than depreciation, amortisation and impairment losses 1,253,872
Non-cash income 742,284
113

Notes to the Financial Statements
31 July 2009
37. sEgmENT iNfORmATiON (cONT’D)
114
As at 31 July 2008
Poh Kong Holdings Berhad
Trading manufacturing Others Eliminations consolidated
Rm Rm Rm Rm Rm
Revenue
External sales 507,891,006 1,462,067 1,295 - 509,354,368
Inter-segment sales 202,558,460 181,325,225 87,601,926 (471,485,611) -
Total revenue 710,449,466 182,787,292 87,603,221 (471,485,611) 509,354,368
Results
Segment results 65,429,542 13,630,864 79,001,556 (107,918,954) 50,143,008
Unallocated corporate expenses (20,000)
50,123,008
Finance costs (10,167,468)
Income tax expense (11,189,920)
Profit after taxation 28,765,620
Minority interests (80,350)
Net profit for the year 28,685,270
Assets
Segment assets 529,553,498 76,945,383 357,361,042 (466,081,331) 497,778,592
Unallocated corporate assets 3,540,999
Consolidated total assets 501,319,591
Liabilities
Segment liabilities 280,402,829 19,897,157 9,862,209 (270,166,042) 39,996,153
Unallocated corporate liabilities 196,743,373
Consolidated total liabilities 236,739,526
Other information
Capital expenditure 13,685,187
Depreciation 7,044,487
Amortisation of prepaid land lease payments 132,195
Impairment losses 143,178
Non-cash expenses other than depreciation, amortisation and impairment losses 1,305,765
Non-cash income 1,126,650
b) geographical segments
No geographical segment is presented as the Group operates principally in Malaysia.

38. fiNANciAL iNsTRUmENTs
a) financial risk management objectives and policies
Notes to the Financial Statements
ANNUAL REPORT 2009
31 July 2009
The Group’s financial risk management policy seeks to ensure that adequate financial resources are available for the
development of the Group’s businesses whilst managing its interest rate, credit, foreign exchange, liquidity and price risks.
The Group operates within clearly defined guidelines that are approved by the Board.
i) Interest rate risk
The Group’s primary interest rate risk relates to interest-bearing financial instruments. The investments in financial assets
are mainly short-term in nature and have been mostly placed in fixed deposits which yield better returns than cash at
bank.
The Group manages its interest rate exposure by maintaining a prudent mix of fixed and floating rate borrowings. The
Group actively reviews its debt portfolio, taking into account the investment holding period and nature of its assets.
This strategy allows it to capitalise on cheaper funding in a low interest rate environment and achieve a certain level of
protection against rate hikes.
The information on maturity dates and effective interest rates on financial assets and liabilities are disclosed in their
respective notes. As at 31 July 2009, the Group has not entered into any hedging instruments arrangement to minimise
its exposure to interest rate volatility.
ii) Credit risk
Credit risk, or the risk of counterparties defaulting is controlled by the application of credit approvals, limits and monitoring
procedures. Credit risks are minimised and monitored by strictly limiting the Group’s associations to business partners
with high creditworthiness. Trade receivables are monitored on an ongoing basis via the Group’s management reporting
procedures.
The Group does not have any significant exposure to any individual customer or counterparty nor does it have any major
concentration of credit risk related to any financial instruments.
iii) Foreign exchange risk
The Group’s trading division has operation in Hong Kong and is exposed to Hongkong Dollars. Foreign currency
denominated assets and liabilities together with expected cash flows from highly probable purchases and sales give rise
to foreign exchange exposures.
The Group maintains a natural hedge, whenever possible, by borrowing in the currency of the country in which the
property or investment is located or by borrowing in currencies that match the future revenue stream to be generated
from its investments.
Foreign exchange exposure in transactional currencies other than functional currencies of the operating entities are kept
to an acceptable level.
115

Notes to the Financial Statements
31 July 2009
38. fiNANciAL iNsTRUmENTs (cONT’D)
116
a) financial risk management objectives and policies (cont’d)
iv) Liquidity risk
The Group manages its debt maturity portfolio, operating cash flows and the availability of funding so as to ensure that
all refinancing, repayment and funding needs are met. As part of its overall prudent liquidity management, the Group
maintains sufficient levels of cash and cash convertible investment to meet its working capital requirements. In addition,
the Group strives to maintain available banking facilities of a reasonable level to its overall debt position. As far as
possible, the Group raises committed funding from financial institutions and prudently balances its portfolio with some
short-term funding so as to achieve overall costs effectiveness.
v) Price fluctuation risk
b) fair values
The Company is exposed to the fluctuation of gold price risk arising from purchase of gold from suppliers. There are no
hedging transactions entered into for price volatility in gold.
It is not practical to estimate the fair value of the Group’s investment in unquoted shares because of the non-availability of a
market price and the inability to estimate fair value without incurring excessive costs.
It is not practical to estimate the fair values of the amounts due from / (to) Subsidiary Companies and advance from Ultimate
Holding Company, principally due to a lack of fixed repayment term entered by the parties involved and without incurring
excessive costs. However, the Group does not anticipate the carrying amounts recorded at the balance sheet date to be
significantly different from the values that would eventually be received or settled.
The aggregate net fair value of financial liabilities which are not carried at fair value on the balance sheet of the Group and of
the Company as at the end of the financial year are represented as follows :-
gROUP
financial liabilities
Poh Kong Holdings Berhad
2009 2008
carrying fair carrying fair
amount value amount value
Rm Rm Rm Rm
Borrowings (excluding bank overdraft) 132,073,383 132,073,383 146,935,605 146,935,605
Hire purchase payables 4,162,879 4,121,508 3,018,600 2,979,565
Finance lease payables 6,537,731 6,537,731 4,811,136 4,811,136
cOmPANy
financial liabilities
Borrowings (excluding bank overdraft) 90,000,000 90,000,000 95,000,000 95,000,000
Hire purchase payables 125,652 124,604 53,932 52,347
Finance lease payables 945,291 945,291 83,252 83,252

38. fiNANciAL iNsTRUmENTs (cONT’D)
b) fair values (cont’d)
Notes to the Financial Statements
ANNUAL REPORT 2009
31 July 2009
The following methods and assumptions are used to estimate the fair values of the following classes of financial instruments :-
i) Cash and cash equivalents, trade and other receivables / payables and short-term borrowings
The carrying amounts approximate fair values due to the relatively short-term maturity of these financial
instruments.
ii) Borrowings
The fair values of borrowings are estimated using discounted cash flow analysis, based on the current interest rates for
similar types of borrowing arrangements.
iii) Medium term notes
39. sigNificANT EVENT
The fair value of medium term notes is estimated based on the quoted market prices for the same or similar issue as at
balance sheet date.
On 28 August 2008, Poh Kong Jewellers (SS2) Sdn Bhd, a wholly-owned Subsidiary Company entered into a Sale and Purchase
Agreement with Gan Seng Biang to acquire a piece of freehold land held under HS(D) 174414, Lot 25673, Bandar Petaling Jaya,
Daerah Petaling, Selangor Darul Ehsan, measuring approximately 156.072 square metres together with a three storey shop office at
a purchase consideration of RM2,800,000.
40. sigNificANT sUBsEqUENT EVENTs
i) On 14 August 2009, Poh Kong Jewellers Sdn Bhd, a wholly-owned Subsidiary Company entered into a Sale and Purchase
Agreement with Wong Fong Wah (P) and Cheah Mun Choo (P), Wong Tuck Meng and Wong Tuck Hoong to acquire a piece
of leasehold land held under HS(D) 153914, PT 10, Bandar Petaling Jaya, Daerah Petaling, Selangor Darul Ehsan, measuring
approximately 174.1875 square metres together with a three and a half storey shop erected thereon and bearing postal address
of No. 10, Jalan 52/4, 46200 Petaling Jaya, Selangor Darul Ehsan at a purchase consideration of RM3,400,000.
ii) On 14 October 2009, Poh Kong International Sdn Bhd, a wholly-owned Subsidiary Company had disposed of its equity
interest comprising 1,020,000 ordinary shares of US$1-00 each in its Subsidiary Company, Poh Kong Diamond Industry
Limited (“PKDI”) to Yau Kung Wan and Bhagat Darshan Jivatlal representing 51% of PKDI’s share capital for a total cash
consideration of US$1,035,468.
117

Analysis of Shareholdings
As At 30 November 2009
Authorised Share Capital : RM500,000,000
Paid-up & Issued Share Capital : RM205,175,876
Class of Share : Ordinary Share of RM0.50 each
Voting Right : 1 vote per Ordinary Share
ANALysis Of shAREhOLDiNgs
size of shareholdings No. of % No. of %
shareholders sharesholdings
1 - 99 65 1.54 3,500 0.00
100 - 1,000 206 4.89 119,768 0.03
1,001 - 10,000 1,958 46.46 12,199,562 2.97
10,001 - 100,000 1,725 40.93 56,177,444 13.69
100,001 - 20,517,586 (*) 259 6.15 102,642,592 25.01
20,517,587 and above (**) 1 0.02 239,208,886 58.29
Total 4,214 100.00 410,351,752 100.00
Remark : * - Less than 5% of issued holdings
** - 5% and above of issued holdings
30 LARgEsT shAREhOLDERs
No. of Ordinary % of
shares of shares
No. Name Rm0.50 each
1 Poh Kong Sdn. Bhd. 239,208,886 58.29
2 Dato’ Choon Yee Seiong 9,141,246 2.23
3 Lee See Jin 3,472,300 0.85
4 DB (Malaysia) Nominee (Tempatan) Sendirian Berhad 3,012,500 0.73
icapital.biz Berhad
5 Thong Ming Seng @ Thong Chean Wah 2,654,370 0.65
6 Choon Wan Joo 2,320,080 0.57
7 Haw Yoo Hoon 2,114,400 0.52
8 Choon Nee Siew 2,052,372 0.50
9 Cheong Teck Chong 1,960,328 0.48
10 Choon Yoke Ying 1,857,772 0.45
118
Poh Kong Holdings Berhad

30 LARgEsT shAREhOLDERs (cONT’D)
Analysis of Shareholdings
As At 30 November 2009
No. of Ordinary % of
shares of shares
No. Name Rm0.50 each
11 Koperasi Polis Diraja Malaysia Berhad 1,833,900 0.45
12 Datin Hon Wee Fong 1,814,666 0.44
13 Hon Wei Sun 1,775,900 0.43
14 Ng Boon Thiam 1,743,350 0.42
15 Chin Chee Keong 1,500,000 0.37
16 Beh Soo Lang 1,400,000 0.34
17 Tan Tuan Chai 1,372,000 0.33
18 Teoh Boon Beng @ Teoh Eng Kuan 1,130,000 0.28
19 BHLB Trustee Berhad 1,129,400 0.28
Exempted-Trust Account For EPF Investment For Member Savings Scheme
20 Teo Tee Chun 1,025,150 0.25
21 Mayban Nominees (Tempatan) Sdn. Bhd. 1,000,000 0.24
Pledged Securities Account For Ng Kok Seng
22 Jacob Chan Teng Meng 909,900 0.22
23 Tan Lee Hwa 900,000 0.22
24 Koay Eng Loh 890,500 0.22
25 TA Nominees (Tempatan) Sdn. Bhd. 847,000 0.21
Pledged Securities Account For Chua Eng Ho Waa @ Chua Eng Wah
26 Hoe Gek Chin 815,300 0.20
27 Affin Nominees (Tempatan) Sdn. Bhd. 700,000 0.17
Pledged Securities Account for Tan Kian Ser (TAN1297C)
28 Phuan We Ping 691,600 0.17
29 BHLB Trustee Berhad 687,950 0.17
Exempt An For Employees Provident Fund (PCM)
30 Mohd Annuar Choon Bin Abdullah 663,630 0.16
Total 290,624,500 70.82
ANNUAL REPORT 2009
119

Analysis of Shareholdings
As At 30 November 2009
substantial shareholders as per the Register of substantial shareholders as at 30 November 2009
120
Poh Kong Holdings Berhad
Direct indirect
No. of shares % No. of shares %
Poh Kong Sdn Bhd 239,208,886 58.29 - -
Dato’ Choon Yee Seiong 9,228,746 2.28 247,989,458 (1) 60.43
Choon Nee Siew 2,052,372 0.50 253,380,872 (4) 61.77
Cheong Teck Chong 2,273,928 0.55 239,789,648 (2) 58.43
Choon Wan Joo 2,320,080 0.57 253,664,532 (5) 61.84
Datin Hon Wee Fong 1,814,710 0.44 250,842,444 (3) 61.16
Choon Yoke Ying 1,857,772 0.45 254,095,728 (5) 61.95
Choon Yee Bin 30 ^ 255,539,964 (6) 62.30
Mohd Annuar Choon Bin Abdullah 663,630 0.16 254,732,864 (6) 62.11
Choon Yee Fook 82 ^ 255,368,412 (7) 62.26
Choong Bee Chu 35,000 0.01 255,367,996 (9) 62.26
Chong Siew Loi @ Chong Kim Loi 103,012 0.03 241,482,814 (10) 58.84
Cheong Poh See 57,750 0.01 243,542,186 (11) 59.34
Cheong Chee Kong 7,000 ^ 243,592,936 (11) 59.35
Choon Ching Yih 1,896 ^ 255,366,598 (8) 62.26
Cheong Chee Khoon - - 243,599,936 (11) 59.35
Choon King Han 35,000 0.01 250,252,342 (12) 61.01
Pang Cheow Mooi 413,000 0.10 241,482,814 (13) 58.84
Elizabeth Choon Ee Ling - - 250,287,342 (12) 61.02
Notes:-
1. Deemed interested by virtue of the shareholding of his spouse,
child, siblings and his substantial shareholding in Poh Kong Sdn
Bhd (“PKSB”) pursuant to Sections 6A and 122A of the Act.
2. Deemed interested by virtue of the substantial shareholding of his
spouse, sibling and children’s direct shareholding in PKHB and his
substantial shareholding in PKSB pursuant to Sections 6A of and
122A the Act.
3. Deemed interested by virtue of the shareholding of her spouse,
child, sibling and her substantial shareholding in PKSB pursuant to
Sections 6A and 122A of the Act.
4. Deemed interested by virtue of the shareholding of her siblings,
children and her substantial shareholding in PKSB pursuant to
Sections 6A and 122A of the Act.
5. Deemed interested by virtue of the shareholding of her spouse,
siblings and her substantial shareholding in PKSB pursuant to
Sections 6A and 122A of the Act.
6. Deemed interested by virtue of the shareholding of his spouse,
siblings and his substantial shareholding in PKSB pursuant to
Sections 6A and 122A of the Act.
7. Deemed interested by virtue of the shareholding of his siblings and
his substantial shareholding in PKSB pursuant to Sections 6A and
122A of the Act.
8. Deemed interested by virtue of the shareholding of her siblings and
her substantial shareholding in PKSB pursuant to Sections 6A and
122A of the Act.
9. Deemed interested by virtue of the shareholding of her spouse,
siblings, children and her substantial shareholding in PKSB pursuant
to Sections 6A and 122A of the Act.
10. Deemed interested by virtue of her brother’s direct shareholding
in PKHB and her substantial shareholding in PKSB pursuant to
Sections 6A of and 122A the Act.
11. Deemed interested by virtue of the shareholding of his/her siblings
and parent’s substantial shareholding in PKSB pursuant to Sections
6A and 122A of the Act.
12. Deemed interested by virtue of the shareholding of his/her parent’s
substantial shareholding in PKSB pursuant to Sections 6A and
122A of the Act.
13. Deemed interested by virtue of her spouse’s direct shareholding
in PKHB and the substantial shareholding in PKSB by virtue of
Sections 6A and 122A of the Act.
^ Negligible

Analysis of Shareholdings
Directors’ shareholdings as per the Register of Directors’ shareholdings as at 30 November 2009
As At 30 November 2009
Direct indirect
No. of shares % No. of shares %
Dato’ Choon Yee Seiong 9,228,746 2.28 247,989,458 (1) 60.43
Cheong Teck Chong 2,273,928 0.55 239,789,648 (2) 58.43
Choon Nee Siew 2,052,372 0.50 253,380,872 (3) 61.77
Choon Yoke Ying 1,857,772 0.45 254,095,728 (4) 61.95
Choon Wan Joo 2,320,080 0.57 253,664,532 (4) 61.84
Fazrin Azwar Bin Md. Nor 35,000 0.01 - -
Dr. Choong Tuck Yew 212,500 0.05 155,000 (5) 0.04
Notes :-
1. Deemed interested by virtue of the shareholding of his spouse, child, siblings and his substantial shareholding in Poh Kong Sdn
Bhd (“PKSB”) pursuant to Sections 6A and 122A of the Act.
2. Deemed interested by virtue of the substantial shareholding of his spouse, sibling and children’s direct shareholding in PKHB and
his substantial shareholding in PKSB pursuant to Sections 6A of and 122A the Act.
3. Deemed interested by virtue of the shareholding of her siblings, children and her substantial shareholding in PKSB pursuant to
Sections 6A and 122A of the Act.
4. Deemed interested by virtue of the shareholding of her spouse, siblings and her substantial shareholding in PKSB pursuant to
Sections 6A and 122A of the Act.
5. Deemed interested by virtue of the shareholding of his spouse’s direct shareholding in PKHB.
^ Negligible.
ANNUAL REPORT 2009
121

List of Properties
Held By The Group As At 31 July 2009
Net
Age of carrying
Location of properties Description Tenure Existing Land Area/ building amount Date of
use Built-up Area (years) Rm Acquisition
POh KONg JEWELLERs sDN BhD
Lot 10, PN3792, Section 9 Single storey Leasehold Residential 1,024.6 Approximately 791,382 27.12.94
Township of Petaling Jaya detached house (Expiring in 2053) square metres 37 years
District of Kuala Lumpur incorporating
Selangor Darul Ehsan attic floor
No.7, Jalan Timur
46000 Petaling Jaya
Selangor Darul Ehsan
Lot 10, PN7185, Section 25 4 - storey Leasehold Shophouse 174.1875 Approximately 2,351,441 5.1.95
Township of Petaling Jaya shopoffice (Expiring in 2058) square metres 37 years
District of Petaling
Selangor Darul Ehsan
No.20, Jalan 52/4,
46200, Petaling Jaya
Selangor Darul Ehsan
G-23 & G-25 Commercial Leasehold Shopping G-23: 47.19 11 years 2,320,211 20.6.95
Ground Floor, Amcorp Mall shoplot (Master Title Complex Lot square metres
46050 Petaling Jaya Expiring in 2088 G-25: 47.19
Selangor Darul Ehsan - pending issuance of square metres
strata title)
G27 and G53 Commercial Leasehold Shopping G27:463 sq ft 12 years 1,173,400 4.2.03
Star Parade, Alor Setar shoplot (Master Title Complex Lot G28:452 sq ft
Expiring in 2088
- pending issuance of
strata title)
POh KONg JEWELLERs (JAyA) sDN BhD
Lot 11, HS(D) 164904 An intermediate Leasehold Residential 153.285 Approximately 180,736 22.9.92
Township of Petaling Jaya unit of single- (Expiring in 2068) square metres 37 years
District of Petaling storey terrace
Selangor Darul Ehsan house
No.11, Jalan 14/15
(Jln Dato Jamil Rais)
Seksyen 14,
46100 Petaling Jaya
Selangor Darul Ehsan
122
Poh Kong Holdings Berhad

List of Properties
Held By The Group As At 31 July 2009
Net
Age of carrying
Location of properties Description Tenure Existing Land Area/ building amount Date of
use Built-up Area (years) Rm Acquisition
POh KONg JEWELLERs (ss2) sDN BhD
Lot 25674, HS(D) 87319 An intermediate Freehold Shophouse 156.07 Approximately 2,207,062 15.5.89
Bandar Petaling Jaya unit of 3-storey square metres 32 years
District of Petaling shophouse
Selangor Darul Ehsan
No.21, Jalan SS2/55
47300 Petaling Jaya
Selangor Darul Ehsan
Lot 25673, HS(D) 174414 An intermediate Freehold Shophouse 156.07 Approximately 2,758,000 28.8.08
Bandar Petaling Jaya unit of 3-storey square metres 32 years
District of Petaling shophouse
Selangor Darul Ehsan
No.23, Jalan SS2/55
47300 Petaling Jaya
Selangor Darul Ehsan
POh KONg JEWELLERs (sUBANg PARADE) sDN BhD
PT 16955, HS(M) 9168 An intermediate Leasehold Residential 160 Approximately 356,169 11.7.97
Mukim of Damansara unit of (Expiring in 2095) square metres 14 years
District of Petaling double-storey
Selangor Darul Ehsan terrace house
No.36, Jalan PJS 9/26
Bandar Sunway
46150 Petaling Jaya
Selangor Darul Ehsan
PT 1113(Lot 7027) An intermediate Freehold Residential 163.5 Approximately 346,757 10.6.95
HS(D) 6774 unit of square metres 24 years
Mukim of Damansara double-storey
District of Petaling terrace house
Selangor Darul Ehsan
No.87, Jalan SS17/2
47500 Subang Jaya
Selangor Darul Ehsan
Lot G-19, Ground Floor Commercial Freehold Shopping 139.3 Approximately 2,642,177 26.1.99
Subang Parade shoplot Complex Lot square metres 25 years
47500 Subang Jaya
Selangor Darul Ehsan
ANNUAL REPORT 2009
123

List of Properties
Held By The Group As At 31 July 2009
Net
Age of carrying
Location of properties Description Tenure Existing Land Area/ building amount Date of
use Built-up Area (years) Rm Acquisition
POh KONg JEWELLERs (AmPANg POiNT) sDN BhD
Lot 26451 Apartment Leasehold Residential 95 17 years 146,440 15.7.97
PN807/M7/4/241 (Expiring in 2088) square metres
Mukim of Ampang
District of Hulu Langat
Selangor Darul Ehsan
No.33, 3rd Floor, Block Melor
Apartment Desa 288
Persiaran Memanda 1
Taman Dato’ Ahmad Razali
68000 Ampang, Selangor.
POh KONg JEWELLERy mANUfAcTURER sDN BhD
PT 17654, HS(D) 142709 Double-storey Freehold Ofiice cum 7,570.31 8.5 years 12,454,797 1.9.95
Mukim of Damansara detached Factory square metres
Districtof Petaling with basement
Selangor Darul Ehsan
Lot 1, Jalan Astaka U8/81
Seksyen U8
40150 Shah Alam, Selangor
PT 3867, HS(M) 10549 Agricultural land Leasehold Residential 0.6146 20 years 1,439,338 15.8.97
Mukim of Sungai Buluh with a detached (Expiring in 2070) hectare
District of Petaling building building
Selangor Darul Ehsan
No.276, Jalan 4D,
Kampung Baru Subang,
Shah Alam, Selangor
POh KONg JEWELLERs (ThE miNEs) sDN BhD
Unit No.8-10, 8th Floor Condominium Leasehold Residential 108.41 9 years 127,040 17.2.01
Pangsapuri Seri Indah (Master Title square metres
Jalan Sungai Besi Indah 3 Expiring in 2090
Taman Sungai Besi Indah - pending issuance
Section U6 of strata title)
43300 Sri Kembangan
Selangor
124
Poh Kong Holdings Berhad

List of Properties
Held By The Group As At 31 July 2009
Net
Age of carrying
Location of properties Description Tenure Existing Land Area/ building amount Date of
use Built-up Area (years) Rm Acquisition
POh KONg JEWELLERs (ThE mALL) sDN BhD
No.33-A-8-7, 8th Floor Condominium Freehold Residential 107.13 15 years 253,964 27.3.00
Villa Putra Condominium square metres
Jalan Tun Ismail
50480 Kuala Lumpur
No.33-A-17-5, 17th Floor Condominium Freehold Residential 106.65 15 years 272,949 6.4.96
Villa Putra Condominium square metres
Jalan Tun Ismail
50480 Kuala Lumpur
POh KONg JEWELLERs (OLD KLANg ROAD) sDN BhD
No 1C-9-20, 9th Floor Condominium Freehold Residential 100 12 years 194,932 21.11.94
Pearl Point Condominium square metres
Jalan Sepadu 3, Block C
Batu 5, Jalan Kelang Lama
58000 Kuala Lumpur
POh KONg PROPERTiEs sDN BhD
LG-48, Lower Ground Floor Commercial Freehold Shopping 51.19 12 years 791,745 6.2.95
The Summit, Subang USJ shoplot Complex Lot square metres
47600 Subang Jaya
Selangor Darul Ehsan
G-13, Ground Floor Commercial Freehold Shopping 100 16 years 860,000 30.8.94
Summit Parade shoplot Complex Lot square metres
83000 Batu Pahat
Johor Darul Takzim
G-14, Ground Floor Commercial Leasehold Shopping 83.98 17 years 1,500,000 3.3.99
Mahkota Parade shoplot (Expiring in 2090) Complex Lot square metres
Jalan Merdeka
75000 Melaka
G-29, Ground Floor Commercial Leasehold Shopping 103.96 17 years 1,360,000 13.3.99
Mahkota Parade shoplot (Expiring in 2090) Complex Lot square metres
Jalan Taman
75000 Melaka
ANNUAL REPORT 2009
125

List of Properties
Held By The Group As At 31 July 2009
Net
Age of carrying
Location of properties Description Tenure Existing Land Area/ building amount Date of
use Built-up Area (years) Rm Acquisition
POh KONg PROPERTiEs sDN BhD
Parcel No. GF119 and GF120 Commercial Leasehold Shopping GF119: 565 sq ft 3 years 2,760,000 10.6.96
Ground Floor shoplot (Expiring in Complex Lot GF120: 565 sq ft
Queensbay Shopping Mall 2095)
L1-050 and L-051 Commercial Leasehold Under L1-050: 510 sq ft N/A 427,951 31.7.96
Plaza Rakyat, Shopping Mall shoplot -pending (Expiring in Construction L1-051: 348 sq ft
Section 56 completion 2092)
Town of Kuala Lumpur
Lot 27 and G28 Commercial Leasehold Shopping GF27: 451 sq ft Approximately 2,099,999 21.4.08
Ground Floor shoplot -pending (Expiring in Complex Lot GF28: 484 sq ft 11 years
Kuatan Parade, completion of 2092)
Jalan Haji, Abdul Rahman, acquisition
25000 Kuantan
POh KONg JEWELLERs (mALAccA) sDN BhD
6352, PN11986 An intermediate Leasehold Residential 130 Approximately 153,402 15.8.97
Mukim of Bukit Baru unit of single- (Expiring in square metres 17 years
District of Melaka Tengah storey terrace 2086)
Melaka house
302-L, Taman Bukit Baru
75450 Bukit Beruang
Melaka
KEDAi EmAs LiKWONg sDN BhD
PT 16, HS(D) 143184 4-storey Leasehold Shophouse 174.1875 Approximately 2,469,928 6.6.00
Township of Petaling Jaya shopoffice (Expiring in square metres 37 years
District of Petaling 2059)
Selangor Darul Ehsan
No.16, Jalan 52/4
46200 Petaling Jaya
Selangor Darul Ehsan
126
Poh Kong Holdings Berhad

List of Properties
Held By The Group As At 31 July 2009
Net
Age of carrying
Location of properties Description Tenure Existing Land Area/ building amount Date of
use Built-up Area (years) Rm Acquisition
PREciOUs JEWELLERy sDN BhD
Lot 18, HS(D) 142695 4-storey Leasehold Shophouse 174.1875 Approximately 2,500,000 17.2.89
(formerly QT(R)84/60) shopoffice (Expiring in square metres 37 years
Section 25 2060)
(formerly PJ 24/60)
Township of Petaling Jaya
District of Petaling
Selangor Darul Ehsan
No.18, Jalan 52/4
46200 Petaling Jaya
Selangor
JUNgmAX PROPERTy sDN BhD
Lot PT31176, HS(M)23999 Agricultural Leasehold Agricultural 2.00 acres N/A 240,000 24.11.98
Mukim and District of Kelang land (Expiring in land zoned
Selangor Darul Ehsan 2092) for residential
land use
POh KONg JEWELLERs (KLANg) sDN BhD
PT 5999, HS(D) 57880, Single storey Freehold Residential 0.0121 N/A 130,000 30.7.02
Mukim Kapar, District of Klang terrace house Hectare
Selangor Darul Ehsan
No.30, Jalan Sungai Keramat 7A
Taman Klang Utama
42100 Klang
Selangor Darul Ehsan
PT 71, HS(D) 38993 Double Leasehold Residential 1,649.4395 N/A 1,600,860 30.7.02
Mukim Kapar, District of Klang storey (Expiring in square metres
Selangor Darul Ehsan bungalow 2088)
No.8, Jalan 9/5E
40100 Shah Alam
Selangor Darul Ehsan
ANNUAL REPORT 2009
127

Notice of Annual General Meeting
NOTICE IS HEREBY GIVEN that the Seventh Annual General Meeting of POH KONG HOLDINGS BERHAD (Company No. 586139-K)
will be held at Dewan Berjaya, Bukit Kiara Equestrian & Country Resort, Jalan Bukit Kiara, Off Jalan Damansara, 60000 Kuala Lumpur on
Wednesday, 20 January 2010 at 10.00 a.m. for the following purposes:-
ORDiNARy BUsiNEss :-
1. To receive the Audited Financial Statements for the financial year ended 31 July 2009 together with the Reports
of the Directors and Auditors thereon.
2. To declare a First and Final Single Tier Tax Exempt Dividend of 1.40 sen per Ordinary Share of RM0.50 each in
respect of the financial year ended 31 July 2009.
3. To approve the payment of Directors’ fees for the financial year ended 31 July 2009.
4. To re-elect the following Directors retiring under Article 80 of the Articles of Association:-
128
a) Yg Bhg Dato’ Choon Yee Seiong
b) Choon Nee Siew
5. To re-elect Datin Shirley Yue Shou How, who is retiring under Article 85 of the Articles of Association.
6. To re-appoint Dr Choong Tuck Yew who retires in accordance with Section 129(2) of the Companies Act, 1965.
7. To re-appoint GEP Associates as Auditors of the Company for the ensuing year and to authorise the Directors to
fix their remuneration.
sPEciAL BUsiNEss:-
8. To consider and, if thought fit, pass with or without modifications, the following Ordinary Resolution:
ORDiNARy REsOLUTiON 1
• Authority to Directors to Allot and Issue Shares pursuant to Section 132D of the Companies Act, 1965
“THAT pursuant to Section 132D of the Companies Act, 1965, the Directors be and are hereby authorised to
issue shares in the Company at any time until the conclusion of the next Annual General Meeting and upon such
terms and conditions and for such purposes as the Directors may, in their absolute discretion, deem fit provided
that the aggregate number of shares to be issued does not exceed ten per centum of the issued and paid-up
share capital of the Company for the time being, subject always to the approvals of the relevant regulatory
authorities.”
Poh Kong Holdings Berhad
Resolution 1
Resolution 2
Resolution 3
Resolution 4
Resolution 5
Resolution 6
Resolution 7
Resolution 8

Notice of Annual General Meeting
ORDiNARy REsOLUTiON 2
• Proposed Renewal of Authority to Purchase Its Own Shares by the Company
“THAT subject to the Companies Act, 1965, the Memorandum and Articles of Association of the Company,
Bursa Malaysia Securities Berhad (“Bursa Securities”) Main Market Listing Requirements and all other prevailing
laws, rules, regulations and orders issued and/or amended from time to time by the relevant regulatory authorities,
the Company be and is hereby authorised to purchase and/or hold up to ten percent (10%) of the issued and
paid-up share capital of the Company (“Proposed Share Buy-Back”) as may be determined by the Directors
of Poh Kong Holdings Berhad from time to time through Bursa Securities upon such terms and conditions as
the Directors of Poh Kong Holdings Berhad may deem fit and expedient in the interest of the Company and an
amount not exceeding the retained profits of the Company as at 31 July 2009 of RM13,748,658.00 be allocated
by the Company for the Proposed Share Buy-Back.
AND THAT upon completion of the purchase by the Company of its own shares, the Directors of Poh Kong
Holdings Berhad be and are hereby authorised to cancel such shares or retain such shares as the treasury
shares or a combination of both. The Directors of Poh Kong Holdings Berhad are further authorised to resell the
treasury shares on Bursa Securities or distribute the treasury shares as dividends to the shareholders of Poh
Kong Holdings Berhad or subsequently cancel the treasury shares or any combination of the three.
AND FURTHER THAT the Directors of Poh Kong Holdings Berhad be and are hereby authorised to carry out
the Proposed Share Buy-Back immediately upon the passing of this resolution until:
(a) the conclusion of the next Annual General Meeting (“AGM”) of the Company, unless by ordinary resolution
passed at the meeting, the authority is renewed, either unconditionally or subject to conditions;
(b) the expiration of the period within which the next AGM is required by law to be held; or
(c) revoked or varied by ordinary resolution passed by the shareholders of the Company in a general meeting,
whichever occur first but not so as to prejudice the completion of purchase(s) by the Company before the
aforesaid expiry date and to take all steps as are necessary and/or to do all such acts and things as the Directors
of Poh Kong Holdings Berhad deem fit and expedient in the interest of the Company to give full effect to the
Proposed Share Buy-Back with full powers to assent to any conditions, modifications, amendments and/or
variations as may be imposed by the relevant authorities.”
ANy OThER BUsiNEss
9. To transact any other business for which due notice shall have been given in accordance with the Company’s
Articles of Association and the Companies Act, 1965.
NOTicE Of DiViDEND ENTiTLEmENT
NOTICE IS HEREBY GIVEN THAT a First and Final Single Tier Tax Exempt Dividend of 1.40 sen per Ordinary Share
of RM0.50 each in respect of the financial year ended 31 July 2009 will be payable on 9 March 2010 to Depositors
registered in the Record of Depositors at the close of business on 9 February 2010.
ANNUAL REPORT 2009
Resolution 9
Resolution 10
129

Notice of Annual General Meeting
A Depositor shall qualify for entitlement only in respect of:
a. Shares transferred to the Depositor’s Securities Account before 4.00 p.m. on 9 February 2010 in respect of ordinary transfers; and
b. Shares bought on the Bursa Malaysia Securities Berhad on a cum entitlement basis according to the Rules of the Bursa Malaysia
Securities Berhad.
BY ORDER OF THE BOARD
NG YIM KONG (LS 0009297)
Company Secretary
Petaling Jaya
23 December 2009
Notes:-
1. A member of the Company entitled to attend and vote at the Meeting may appoint a proxy or proxies (or being a corporate member,
a corporate representative) to attend and vote in his stead. A proxy may but need not be a member of the Company.
2. Where a member appoints two (2) or more proxies, the appointments shall be invalid unless he specifies the proportion of his
shareholdings to be represented by each proxy.
3. The instrument appointing a proxy in the case of an individual shall be signed by the appointer or his attorney or in the case of a
corporation executed under its common seal or signed on behalf of the corporation by its attorney or by an officer duly authorised.
4. The instrument appointing a proxy and the power of attorney or other authority (if any) under which it is signed or executed must be
deposited at the Company Secretary’s Office at Strategy Corporate Secretariat Sdn Bhd, Unit 07-02, Level 7, Menara Luxor, 6B
Persiaran Tropicana, 47410 Petaling Jaya, Selangor Darul Ehsan not less than 48 hours before the time appointed for holding the
meeting or any adjournment thereof.
5. Explanatory Notes on special Business
130
Resolution 8 pursuant to section 132D of the companies Act, 1965
The Ordinary Resolution 1 proposed under item 8 above, if passed will give the Directors of the Company from the date of the above
Meeting, authority to allot and issue ordinary shares for the unissued capital of the Company for such purposes as the Directors
consider would be in the interest of the Company. This authority will, unless revoked or varied by the Company in General Meeting,
expire at the next Annual General Meeting.
This mandate was obtained from the members at the last Annual General Meeting (“Previous Mandate”). No proceeds were raised
from the Previous Mandate.
Resolution 9 pursuant to the Proposed Renewal of Authority for Purchase of its Own shares by the company
The proposed Ordinary Resolution 2 under item 8 above, is to seek the renewal of authority for the Company to purchase and/or
hold up to a maximum of 41,035,175 ordinary shares of RM0-50 each representing 10% of the issued and paid-up share capital of
the Company of 410,351,752 ordinary shares of RM0-50 each on the Bursa Malaysia Securities Berhad.
(Shareholders are requested to refer to the enclosed Share Buy-Back Statement set out on pages 132 to 138 of the Company’s
2009 Annual Report for additional information).
Poh Kong Holdings Berhad

Statement Accompanying
Notice of Seventh Annual General Meeting
Details of the Directors who are standing for election or re-election at the Seventh Annual General Meeting of Poh Kong Holdings Berhad
are laid out in pages 15 to 20 of this Annual Report.
i. Yg Bhg Dato’ Choon Yee Seiong
ii. Choon Nee Siew
iii. Datin Shirley Yue Shou How
iv. Dr Choong Tuck Yew
ANNUAL REPORT 2009
131

Statement In Relation
To Proposed Renewal Of Authority To Purchase Its Own Shares By The Company
Bursa Malaysia Securities Berhad (“Bursa Securities”) has not perused this statement prior to its issuance as this is an exempt Statement.
Bursa Securities takes no responsibility for the contents of this Statement, makes no representation as to its accuracy or completeness
and expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the
contents of this Statement.
DEfiNiTiONs
Except where the context otherwise requires, the following definitions shall apply throughout this Statement:
“Act” The Companies Act, 1965 as amended from time to time and any re-enactment thereof
“Articles” Articles of Association of PKHB, as amended from time to time
“Bursa Securities” Bursa Malaysia Securities Berhad
“Board” or “Directors” The Board of Directors of PKHB
“AGM” Annual General Meeting
“EPS” Earnings Per Share
“PKHB” or “the Company” Poh Kong Holdings Berhad (586139-K)
“PKHB Group” or “Group” PKHB and its subsidiary companies
“NA” Net Assets
“Proposed Share Buy-Back” Proposal to enable PKHB to purchase its own Shares up to ten per cent (10%) of the Company’s
issued and paid-up share capital
“RM” or “Sen” Ringgit Malaysia and sen respectively
“Purchased PKHB Shares” Shares that may be purchased pursuant to the Proposed Share Buy-Back
“Share(s)” Ordinary shares of RM0.50 each in PKHB
“Statement” The Statement in relation to the proposed renewal of authority for purchase of own shares by the
Company
1. iNTRODUcTiON
132
On 7 December 2009, the Directors announced that the approval granted by the shareholders at the AGM of PKHB held on 9
January 2009 for the Company to purchase its own shares shall expire at the conclusion of the forthcoming Seventh AGM. In the
same announcement, PKHB announced its intention to seek a renewal of the Shareholders’ mandate for the Proposed Share Buy-
Back at the forthcoming AGM to be held.
The purpose of this Statement is to provide you with the relevant information on the Proposed Share Buy-Back and to seek your
approval for the renewal of shareholders’ mandate for the Proposed Share Buy-Back as per the ordinary resolution to be tabled at
the forthcoming AGM of the Company.
Poh Kong Holdings Berhad

Statement In Relation
To Proposed Renewal Of Authority To Purchase Its Own Shares By The Company
2. RATiONALE fOR ThE PROPOsED shARE BUy-BAcK AUThORiTy
The Proposed Share Buy-Back Authority will enable PKHB Group to utilise its surplus financial resources to purchase the Shares of
the Company. The Proposed Share Buy-Back Authority is expected to stabilise the supply and demand as well as the prices of PKHB
Shares. Should PKHB Shares be cancelled, either immediately or subsequently after being held as Treasury Shares, the Proposed
Share Buy-Back Authority is expected to improve the EPS of PKHB Group and benefit of the Shareholders of the Company.
The Purchased Shares, which are held as Treasury Shares may be realised with potential gain without affecting the total issued and
paid-up capital of the Company. In the event the Treasury Shares are distributed as share dividends, it serves as a reward to the
Shareholders of the Company.
The Proposed Share Buy-Back Authority is not expected to have any potential material disadvantage to the Company and its
Shareholders, as it will be exercised only after in depth consideration of the financial resources of PKHB Group and of the resultant
impact on its Shareholders. The Directors in exercising any decision on the Proposed Share Buy-Back Authority will be mindful of the
interest of the Company and its Shareholders.
3. sOURcEs Of fUNDs
PKHB proposes to utilize internally generated funds to finance the Proposed Share Buy-Back. The maximum funds to be utilized for
the Proposed Share Buy-Back must be backed by the equivalent amount of retained profits. The Directors have proposed to allocate
an amount not exceeding the total retained earnings of the Company at the time of purchase of its own shares by the Company. As
at 31 July 2009 the audited retained earnings of the Company was RM13,748,658-00.
4. POTENTiAL ADVANAgEs AND DisADVANAgEs Of ThE PROPOsED shARE BUy-BAcK AUThORiTy
The Proposed Share Buy-Back Authority, if exercised, is expected to potentially benefit PKHB Group and its Shareholders as
follows:-
(a) The EPS of PKHB Group would be enhanced (all things being equal). This is expected to have a positive impact on the market
price of PKHB Shares, which will benefit Shareholders of PKHB.
(b) If the Shares are bought back as Treasury Shares, it will provide the Directors an option to sell the Purchased Shares at a
higher price and therefore make an exceptional gain for the Company. Alternatively, the Purchased Shares can be distributed
as share dividend to Shareholders.
The Proposed Share Buy-Back Authority, if exercised, will however temporarily reduce the financial resources of PKHB Group and
should there be any good investment opportunity arising in the future, the Company may have to re-sell the Shares for cash in the
market not at an opportune time.
In any event, the Directors will be mindful of the interests of the PKHB Group and the Shareholders in implementing the Proposed
Share Buy-Back Authority.
ANNUAL REPORT 2009
133

Statement In Relation
To Proposed Renewal Of Authority To Purchase Its Own Shares By The Company
5. fiNANciAL EffEcTs Of ThE PROPOsED shARE BUy-BAcK AUThORiTy
134
On the assumption that the Proposed Share Buy-Back Authority is carried out in full, the effects of the Proposed Share Buy-Back
Authority on the share capital, NA, working capital, earnings and shareholdings of Directors and Major Shareholders of PKHB are set
out below:-
5.1 share capital
Assuming the Proposed Share Buy-Back Authority is carried out in full by PKHB and the Purchased Shares are cancelled, the
proforma effect on the issued and paid-up share capital of the Company are summarised below:
Proforma Effect
(Assuming the Proposed share Buy-Back Authority is carried out in full)
Poh Kong Holdings Berhad
No. of shares
As at 30 November 2009 410,351,752
Shares to be cancelled 41,035,175
Upon Completion of the purchase and cancellation 369,316,577
However, there will be no effect on the issued and paid-up share capital of PKHB if the purchased shares are retained as
Treasury Shares.
5.2 NA and Working capital
The Proposed Share Buy-Back Authority may increase or decrease the NA per Share of PKHB depending on the purchase
price in comparison to the NA per Share of PKHB Group at the time that the purchase is made. Assuming PKHB Shares
purchased are cancelled, the Proposed Share Buy-Back Authority will reduce the consolidated NA per Share if the purchase
price exceeds the audited consolidated NA per Share at the time of purchase and conversely would increase the consolidated
NA per Share if the purchase price is less than the audited consolidated NA per Share at the time of purchase.
If the purchased PKHB Shares are kept as Treasury Shares, the NA per PKHB Share would decrease unless the cost per share
of the Treasury Shares purchased is below the NA per Share at the relevant point in time. This is due to the requirement for
Treasury Shares to be carried at cost and be offset against equity, resulting in a decrease in the NA of the Company.
The Proposed Share Buy-Back Authority is likely to reduce the working capital of PKHB Group, the quantum of which will
depend on the actual purchase price and number of Shares that would be purchased pursuant to the Proposed Share Buy-
Back Authority.
5.3 cashflow
The Proposed Share Buy-Back will reduce the working capital of PKHB, the quantum of which will depend on the actual
purchase prices of the Shares and the number of Shares to be bought back.

Statement In Relation
To Proposed Renewal Of Authority To Purchase Its Own Shares By The Company
5. fiNANciAL EffEcTs Of ThE PROPOsED shARE BUy-BAcK AUThORiTy (cONT’D)
5.4 Earnings
Assuming that the Purchased PKHB Shares under the Proposed Share Buy-Back Authority are cancelled, the Proposed Share
Buy-Back Authority may increase the EPS of PKHB Group. Similarly, on the assumption that the Purchased Shares are treated
as Treasury Shares and subsequently resold, the extend of the effect on earnings of PKHB Group will depend on the actual
selling price and number of Treasury Shares resold and the effective gain arising. In the event that the Purchased Shares are
held as Treasury Shares, i.e. neither cancelled nor resold, the effective reduction in the issued and paid-up share capital of the
Company pursuant to the Proposed Share Buy-Back Authority would generally, all else being equal, increase the consolidated
EPS of the Group.
5.5 shareholdings of Directors and substantial shareholders
The effect of the Proposed Share Buy-Back Authority on the shareholdings of the Directors and Existing Major Shareholders of
PKHB based on the Register of Directors’ Shareholdings and Register of Substantial Shareholders as at 30 November 2009
assuming the Proposed Share Buy-Back Authority is carried out in full by PKHB are as follows:
Directors’ shareholdings
Existing as at 30 November 2009 After Proposed share Buy-Back
No. of shares No. of shares
Directors Direct % indirect % Direct % indirect %
Dato’ Choon Yee Seiong 9,228,746 2.28 247,989,458 (1) 60.43 9,228,746 2.50 247,989,458 (1) 67.15
Cheong Teck Chong 2,273,928 0.55 239,789,648 (2) 58.43 2,273,928 0.62 239,789,648 (2) 64.93
Choon Nee Siew 2,052,372 0.50 253,380,872 (3) 61.77 2,052,372 0.56 253,380,872 (3) 68.61
Choon Yoke Ying 1,857,772 0.45 254,095,728 (4) 61.95 1,857,772 0.50 254,095,728 (4) 68.80
Choon Wan Joo 2,320,080 0.57 253,664,532 (4) 61.84 2,320,080 0.63 253,664,532 (4) 68.68
Fazrin Azwar Bin Md. Nor 35,000 0.01 - - 35,000 0.01 - -
Dr. Choong Tuck Yew 212,500 0.05 155,000 (5) 0.04 212,500 0.06 155,000 (5) 0.04
Notes :-
1. Deemed interested by virtue of the shareholding of his spouse, child, siblings and his substantial shareholding in Poh
Kong Sdn Bhd (“PKSB”) pursuant to Sections 6A and 122A of the Act.
2. Deemed interested by virtue of the substantial shareholding of his spouse, sibling and children’s direct shareholding in
PKHB and his substantial shareholding in PKSB pursuant to Sections 6A of and 122A the Act.
3. Deemed interested by virtue of the shareholding of her siblings, children and her substantial shareholding in PKSB
pursuant to Sections 6A and 122A of the Act.
4. Deemed interested by virtue of the shareholding of her spouse, siblings and her substantial shareholding in PKSB
pursuant to Sections 6A and 122A of the Act.
5. Deemed interested by virtue of the shareholding of his spouse’s direct shareholding in PKHB.
^ Negligible.
ANNUAL REPORT 2009
135

Statement In Relation
To Proposed Renewal Of Authority To Purchase Its Own Shares By The Company
5. fiNANciAL EffEcTs Of ThE PROPOsED shARE BUy-BAcK AUThORiTy (cONT’D)
136
5.5 shareholdings of Directors and substantial shareholders (cont’d)
substantial shareholders’ shareholdings
Existing as at 30 November 2009 After Proposed share Buy-Back
No. of shares No. of shares
major shareholders Direct % indirect % Direct % indirect %
Poh Kong Sdn Bhd 239,208,886 58.29 - - 239,208,886 64.77 - -
Dato’ Choon Yee Seiong 9,228,746 2.28 247,989,458 (1) 60.43 9,228,746 2.50 247,989,458 (1) 67.15
Choon Nee Siew 2,052,372 0.50 253,380,872 (4) 61.77 2,052,372 0.56 253,380,872 (4) 68.61
Cheong Teck Chong 2,273,928 0.55 239,789,648 (2) 58.43 2,273,928 0.62 239,789,648 (2) 64.93
Choon Wan Joo 2,320,080 0.57 253,664,532 (5) 61.84 2,320,080 0.63 253,664,532 (5) 68.68
Datin Hon Wee Fong 1,814,710 0.44 250,842,444 (3) 61.16 1,814,710 0.49 250,842,444 (3) 67.92
Choon Yoke Ying 1,857,772 0.45 254,095,728 (5) 61.95 1,857,772 0.50 254,095,728 (5) 68.80
Choon Yee Bin 30 ^ 255,539,964 (6) 62.30 30 ^ 255,539,964 (6) 69.19
Mohd Annuar Choon Bin 663,630 0.16 254,732,864 (6) 62.11 663,630 0.18 254,732,864 (6) 68.97
Abdullah
Choon Yee Fook 82 ^ 255,368,412 (7) 62.26 82 ^ 255,368,412 (7) 69.15
Choong Bee Chu 35,000 0.01 255,367,996 (9) 62.26 35,000 0.01 255,367,996 (9) 69.15
Chong Siew Loi @ 103,012 0.03 241,482,814 (10) 58.84 103,012 0.03 241,482,814 (10) 65.39
Chong Kim Loi
Cheong Poh See 57,750 0.01 243,542,186 (11) 59.34 57,750 0.02 243,542,186 (11) 65.94
Cheong Chee Kong 7,000 ^ 243,592,936 (11) 59.35 7,000 ^ 243,592,936 (11) 65.96
Choon Ching Yih 1,896 ^ 255,366,598 (8) 62.26 1,896 ^ 255,366,598 (8) 69.15
Cheong Chee Khoon - - 243,599,936 (11) 59.35 - - 243,599,936 (11) 65.96
Choon King Han 35,000 0.01 250,252,342 (12) 61.01 35,000 0.01 250,252,342 (12) 67.76
Pang Cheow Mooi 413,000 0.10 241,482,814 (13) 58.84 413,000 0.11 241,482,814 (13) 65.39
Elizabeth Choon Ee Ling - - 250,287,342 (12) 61.02 - - 250,287,342 (12) 67.77
Poh Kong Holdings Berhad

Statement In Relation
To Proposed Renewal Of Authority To Purchase Its Own Shares By The Company
5. fiNANciAL EffEcTs Of ThE PROPOsED shARE BUy-BAcK AUThORiTy (cONT’D)
5.5 shareholdings of Directors and substantial shareholders (cont’d)
substantial shareholders’ shareholdings
Notes:
1. Deemed interested by virtue of the shareholding of his spouse, child, siblings and his substantial shareholding in Poh
Kong Sdn Bhd (“PKSB”) pursuant to Sections 6A and 122A of the Act.
2. Deemed interested by virtue of the substantial shareholding of his spouse, sibling and children’s direct shareholding in
PKHB and his substantial shareholding in PKSB pursuant to Sections 6A of and 122A the Act.
3. Deemed interested by virtue of the shareholding of her spouse, child, sibling and her substantial shareholding in PKSB
pursuant to Sections 6A and 122A of the Act.
4. Deemed interested by virtue of the shareholding of her siblings, children and her substantial shareholding in PKSB
pursuant to Sections 6A and 122A of the Act.
5. Deemed interested by virtue of the shareholding of her spouse, siblings and her substantial shareholding in PKSB
pursuant to Sections 6A and 122A of the Act.
6. Deemed interested by virtue of the shareholding of his spouse, siblings and his substantial shareholding in PKSB pursuant
to Sections 6A and 122A of the Act.
7. Deemed interested by virtue of the shareholding of his siblings and his substantial shareholding in PKSB pursuant to
Sections 6A and 122A of the Act.
8. Deemed interested by virtue of the shareholding of her siblings and her substantial shareholding in PKSB pursuant to
Sections 6A and 122A of the Act.
9. Deemed interested by virtue of the shareholding of her spouse, siblings, children and her substantial shareholding in
PKSB pursuant to Sections 6A and 122A of the Act.
10. Deemed interested by virtue of her brother’s direct shareholding in PKHB and her substantial shareholding in PKSB
pursuant to Sections 6A of and 122A the Act.
11. Deemed interested by virtue of the shareholding of his/her siblings and parent’s substantial shareholding in PKSB
pursuant to Sections 6A and 122A of the Act.
12. Deemed interested by virtue of the shareholding of his/her parent’s substantial shareholding in PKSB pursuant to
Sections 6A and 122A of the Act.
13. Deemed interested by virtue of her spouse’s direct shareholding in PKHB and the substantial shareholding in PKSB by
virtue of Sections 6A and 122A of the Act.
^ Negligible
5.6 Dividend
The Proposed Share Buy-Back is not expected to have any impact on the policy of the Board in recommending dividends,
if any, to shareholders of PKHB. However, the Board may distribute future dividends in the form of Shares which have been
bought back and retained as Treasury Shares.
ANNUAL REPORT 2009
137

Statement In Relation
To Proposed Renewal Of Authority To Purchase Its Own Shares By The Company
6. PUBLic shAREhOLDiNg sPREAD
138
As at 30 November 2009, the public shareholding spread of the Company was 35.61% held by 4,111 public shareholders. The
public shareholding spread is expected to be reduced to 28.46% assuming the Proposed Share Buy-Back is implemented in full
with the purchase from the market, all the PKHB Shares so purchased are cancelled and there is no change in the number of PKHB
Shares held as at 30 November 2009 by Directors of PKHB Group, substantial shareholders of PKHB, and their associates, and
shareholders holding less than 100 PKHB Shares.
The Directors will ensure that the Company complies with the public shareholding spread requirement and will not buy back shares
if the purchase would result in the public shareholding spread requirement not being met.
7. imPLicATiON RELATiNg TO ThE cODE iN RELATiON TO ThE PROPOsED shAREs BUy-BAcK
Based on the Register of Substantial Shareholders as at 30 November 2009, the substantial shareholder of the Company, namely
Poh Kong Sdn. Bhd. has a shareholding of 239,208,886 PKHB Shares, through its direct shareholdings, representing approximately
58.29% equity interest in PKHB. The Board does not anticipate any implication relating to the Code on PKHB and its Shareholders
in the event the Proposed Share Buy-Back Authority of up to ten percent (10%) of the issued and paid-up capital of the Company
is carried out in full.
8. PURchAsEs Of PKhB shAREs mADE DURiNg ThE fiNANciAL yEAR ENDED 31 JULy 2009
Information on the PKHB Shares purchased during the financial year ended 31 July 2009 is set out on page 49 of the Annual Report
2009 of the Company.
9. DiREcTORs’ REcOmmENDATiON
The Board, having considered all aspects of the Proposed Share Buy-Back, is of the opinion that the Proposed Share Buy-Back is
in the best interest of the Company and accordingly, recommend that you vote in favour of the ordinary resolution pertaining to the
Proposed Share Buy-Back Authority to be tabled at the forthcoming Seventh AGM.
10. DiREcTORs’ sTATEmENT
This Statement has been seen and approved by the Directors of the Company, who collectively and individually accept full
responsibility for the accuracy of the information given and confirm that after having made all reasonable enquiries and to the best
of their knowledge and belief, there are no other facts, the omission of which would make any information, data or Statement herein
misleading.
11. AcTiON TO BE TAKEN By shAREhOLDERs
If a shareholder is unable to attend the Seventh AGM and wishes to appoint a proxy to attend and vote on his behalf, he should
complete, sign and return the proxy form in accordance with the instructions printed thereon as soon as possible and, in any event,
so as to reach the registered office of PKHB at Unit 07-02, Level 7, Menara Luxor, 6B Persiaran Tropicana, 47410 Petaling Jaya,
Selangor Darul Ehsan not later than 10.00 a.m. on 18 January 2010.
The resolution to consider the Proposed Share Buy-Back Mandate is outlined in the Notice of the Seventh AGM of the PKHB which
is enclosed in the Annual Report 2009. The Seventh AGM of PKHB, will be held at Dewan Berjaya, Bukit Kiara Equestrian & Country
Resort, Jalan Bukit Kiara, Off Jalan Damansara, 60000 Kuala Lumpur on Wednesday, 20 January 2010 at 10.00 a.m.
Poh Kong Holdings Berhad

.
Notes:-
A Member entitled to attend and vote at the Meeting is entitled to
appoint a proxy or proxies to attend and vote on his(her) behalf.
A proxy may but need not be a Member of the Company and the
provisions of Section 149 (1)(b) of the Companies Act, 1965 shall
.
not apply to the Company.
Where a Member appoints two (2) or more proxies, the appointment
shall be invalid unless he(she) specifies the proportions of his(her)
holdings to be represented by each proxy.
POH KONG HOLDINGS BERHAD
(Company No.: 586139-K)
(Incorporated in Malaysia)
FORM OF PROXY
I/We
of
being a member/members of POH KONG HOLDINGS BERHAD hereby appoint* the Chairman of the meeting or
of
or failing whom
of
as my/our Proxy(ies) to vote for me/us and on my/our behalf at the Seventh Annual General Meeting of the Company to be held
at Dewan Berjaya, Bukit Kiara Equestrian & Country Resort, Jalan Bukit Kiara, Off Jalan Damansara, 60000 Kuala Lumpur on
Wednesday, 20 January 2010 at 10.00 a.m. and at any adjournment thereof for/against * the resolution(s) to be proposed thereat.
*My/*our Proxy(ies) is/are to vote as indicated below:-
No. Resolutions For Against
1. To declare a First and Final Single Tier Tax Exempt Dividend of 1.40 sen per Ordinary
Share of RM0.50 each in respect of the financial year ended 31 July 2009.
2. To approve the payment of Directors’ fees for the financial year ended 31 July 2009.
3. To re-elect the following Directors retiring under Article 80 of the Articles of
Association:a)
Yg Bhg Dato’ Choon Yee Seiong
b) Choon Nee Siew
4. To re-elect Datin Shirley Yue Shou How, who is retiring under Article 85 of the Articles
of Association.
5. To re-appoint Dr Choong Tuck Yew who retires in accordance with Section 129(2) of
the Companies Act, 1965.
6. To re-appoint Messrs GEP Associates as Auditors of the Company for the ensuing
year and to authorize the Directors to fix their remuneration.
7. Authority to issue shares pursuant to Section 132D of the Companies Act, 1965.
8. Proposed Renewal of Authority to Purchase Its Own Shares by the Company.
[Please indicate with (X) in the spaces provided how you wish your vote to be cast. If no specific direction as to voting is given, the
Proxy will vote or abstain at his(her) discretion]
Dated this day of 2009/2010
[Signature/Common Seal of Shareholder]
[* Delete if not applicable]
. The
. The
Number of shares held :
Proxy Form shall be signed by the appointor or his(her) attorney
duly authorised in writing or, if the Member is a corporation, either
under its common seal or under the hand of an officer or attorney
so authorised.
instrument appointing a proxy must be deposited at the
Registered Office of the Company at Unit 07-02, Level 7, Menara
Luxor, 6B Persiaran Tropicana, 47410 Petaling Jaya, Selangor
Darul Ehsan not less than forty eight (48) hours before the time for
the Meeting or any adjournment thereof.

Fold Here
Fold Here
The company secretary
Poh Kong Holdings Berhad (586139-K)
Unit 07-02, Level 7, Menara Luxor
6B Persiaran Tropicana
47410 Petaling Jaya, Selangor Darul Ehsan
Stamp