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LEADAPRON • 554 HUNTLEY DRIVE LOS ANGELES CA 90048 • 310 360 0554 • LEADAPRON.NET • BY APPOINTMENT ONLY<br />

Ed Ruscha Royal Road Test<br />

Ed Ruscha and Mason Williams, Los Angeles, 1971. First Edition,<br />

limited to 1000 copies. Spiral bound softcover with stiff, printed<br />

boards. Showing very light rubbing on <strong>the</strong> covers and minimal<br />

edgewear, this very scarce edition is in Near Fine codition.<br />

SIGNED by Ed Ruscha.<br />

Ed Ruscha, a multimedia artist based in Los Angeles, was an<br />

important member of <strong>the</strong> Pop Art movement in <strong>the</strong> 1960s and<br />

1970s. With fellow artists, Mason Williams and Patrick Blackwell,<br />

he embarked upon an “art experiment” to determine <strong>the</strong><br />

impact of a Royal typewriter being flung from <strong>the</strong> window of a<br />

1963 Buick Le Sabre driving at 90 miles per hour on Highway<br />

91 thorough <strong>the</strong> California desert. The event and aftermath were<br />

photographed by Patrick Blackwell and Ed Ruscha, and <strong>the</strong>se<br />

images illustrate <strong>the</strong> book. The experiment was described in a<br />

deadpan style, meant to ironically spoof tests performed by car<br />

manufacturers.<br />

2200

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