Barista Magazine 2013 Media Kit

2o13
Media kit
Serving PeoPle Serving Coffee SinCe 2oo5

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contents
WelcoMe
Honors & distinctions
special for 2o13
editorial calendar
circulation & distribution
testiMonials
social Media
special projects
advertiser benefits
subMission calendar
advertising rates
layout specifications
contact inforMation
welcome to
barista magazine
from our beginnings at Barista Magazine
in 2oo4, we wanted to push past the
conventional trade magazine model: in
order to be invaluable in the world of
specialty coffee, we needed to step up
and stand out.
We knew that the trendsetting,
contemporary and quality-driven
audience we serve would not only
appreciate, but covet, a physical coffee
magazine that was as stylish and sophisticated as it was educational
and valuable. so we use high quality, luxurious paper for each issue,
and our readers cherish and keep copies of our publication for
years.
But that’s just one part of our strategy that, in the face of a flagging
print industry, keeps Barista Magazine growing year after year.
another reason for Barista’s success is our willingness to engage
our audience in channels outside of print, connecting with them
where they live now, online and in social media. our fans around
the world read Barista Magazine’s digital version on the go with
their smartphones and ipads. they follow our blog, pasteboard,
and we interact with them on a daily basis through our facebook
and twitter accounts, which combined have more than three
times as many active followers as any other coffee publication.
it’s our exhaustive mission to provide the thousands of successful
café owners we serve with the best, most relevant and timely
educational and feature stories available, and we are proud to
serve our advertisers with the same gusto. We’re committed to
delivering not only the highest quality of customer service to our
advertisers, but the best potential customers in the form of our
loyal, educated, forward-thinking readership.
editorial advisory board
Christopher Nicely Abel Alameda, Handsome Coffee
Joshua Boyt, Metronome Coffee
Lem Butler, Counter Culture Coffee
Trevor Corlett, MadCap Coffee Co.
Roukiat Delrue, WBC
Sonja Grant, Kaffismiðja Íslands
Gerra Harrigan, New Harvest Coffee Roasters
Heath Henley, Dose Coffee & Tea
Jannicke M. Johansen, Mocca & Java
Rita Kaminsky, The Albina Press
Troels Poulsen, Kontra Coffee
Dan Streetman, Irving Coffee Farm
Colin Whitcomb, MadCap Coffee Co.

honors
& distinctions
best special interest trade journal, finalist,
Western publishing association
exclusive print Media sponsor:
• World barista championship
• united states barista championship
• all u.s. regional barista competitions
• all barista nation events (5–7 per year, u.s.
and international)
• barista guild of america’s camp pull-a-shot
• Mid-Atlantic/Northeast Coffee Conference
(Mane)
Presenting Sponsor of all Coffee Fest
latte art championships
Specialty Coffee Association of America
conference presenter, 2oo8, 2oo9, 2o1o,
2o11, 2o12
keynote speaker appearances:
• barista nation, portland, 2o12
• barista nation, vancouver, 2o11
• barista nation, Minneapolis, 2o11
• Mid-Atlantic/Northeast Coffee Conference
(Mane), 2o1o
sponsor of the barista guild of america
camp pull-a-shot scholarship program
Supporter of Coffee Kids, Grounds for Health,
green café network
special for 2o13
TraCking Coffee:
a Year in The life of one loT
(Written by Kenneth R. Olson,
Publisher of barista Magazine)
neW
coluMn!
no magazine
has ever
traced a single
lot of coffee
from source,
to exporter,
to importer,
to roaster,
to café, to
consumer—until
now. kenneth r. olson will follow one lot from tree
to cup, interviewing every person whose hands touch
the coffee before it reaches the consumer. Particular
focus on practical information for the café owner,
such as marketing tools, communication with roaster or
importer, and educational training for barista staff.
CaShBoX: STraighT UP
Coffee BUSineSS
(Written by tracy allen,
ceo of brewed behavior)
Q-grader, scaa supertaster,
and internationally
renowned coffee business
consultant, tracy allen’s
instructive columns have
become one of the most
well-read segments of Barista
Magazine since the column debuted in 2o11. tackling
such topics as “assembling your financial team,” “rewarding
(And Retaining) Staff,” “A Successful Business
plan,” and others, tracy presents café owners with
the most timely and important information they need
to run a successful coffee business.
STUff: The gear
YoU need for The
JoB YoU do
(Compiled by Staff)
No other coffee magazine
has as widely read and
beautifully presented a
product showcase as Barista
Magazine. our readers
turn to this section first to
find out about the latest and most relevant products
in the specialty coffee industry. Advertisers
receive placement in this section at no charge!

editorial calendar editorial calendar
deCemBer/JanUarY 2o13
• best bar tools: barista favorites for the café
• The History of Specialty Coffee
• cashbox: business tools for café owners
• Stuff: Product Showcase
Event distribution: Barista Nation San Francisco; Northeast
Regional Barista Competition, location TBD; Southwest
Regional Barista Competition, location TBD; Good Food Awards
Showcase, San Francisco, California; Fancy Food Show,
San Francisco, California
feBrUarY/marCh 2o13
• Coffee Cupping Vocabulary
• reinventing your company
• cashbox: business tools for café owners
• Stuff: Product Showcase
Event distribution: : Coffee Fest New York; Southeast Regional
Barista Competition, location TBD; North Central Regional
Barista Competition, location TBD; Northwest Regional Barista
Competition, location TBD; South Central Regional Barista Competition,
location TBD
aPril/maY 2o13
• rebirth of the blend
• Relationship Coffee: Future or Failure?
• Following Coffee: A Year in the Life of One Lot
• Stuff: Product Showcase
Event distribution: United States Barista Championship, Boston;
Specialty Coffee Association of America Conference &
Expo, Boston, Massachusetts; World Barista Championship,
Melbourne, Australia
JUne/JUlY 2o13
• troubleshooting latte art
• building business through social Media
• Following Coffee: A Year in the Life of One Lot
• Stuff: Product Showcase
Event distribution: Specialty Coffee Association of Europe Conference
& Expo, Nice, France; Coffee Fest Chicago; Coffee Cast,
San Juan, Puerto Rico; Camp Pull-A-Shot, East Coast
aUgUST/SePTemBer 2o13
• easy café promotions
• The Doors Are Open—Now What?
• cashbox: business tools for café owners
• Stuff: Product Showcase
Event distribution: Nordic Barista Cup, Oslo, Norway; Specialty
Coffee Association of Japan, Tokyo, Japan; Mexican Barista
Championship, Mexico City, Mexico; Roasters Guild Retreat,
location TBD; For the Love of Coffee, Victoria, B.C.
oCToBer/novemBer 2o13
• the 97%: understanding Water
• changing with climate change
• cashbox: business tools for café owners
• Stuff: Product Showcase
Event distribution: Coffee Fest Seattle; Camp Pull-A-Shot, West
Coast; Mid-Atlantic/Northeast Coffee Conference, Providence,
Rhode Island; Kona Coffee Cultural Festival, Kona, Hawaii

circulation
& distribution
Barista Magazine’s readers are specialty coffee industry
trendsetters and success stories. in a survey conducted in mid-
2o11, more than 85% of our readers identified themselves as
café owners or managers with buying power. More than 8o%
testified that Barista Magazine is the only coffee periodical
that they regularly read.
Barista Magazine prints approximately 12,ooo copies of
every issue to distribute directly to our 8,ooo+ subscribers
as well as at the top coffee trade shows, conferences and
competitions in the world.
Barista Magazine has exclusive distribution agreements with
many of the top roasters in the u.s. and worldwide, who put
the magazine in the hands of new café owners and wholesale
accounts on a daily basis.
CenTral and
SoUTh ameriCa: 5%
afriCa and The
middle eaST: 2%
SUBSCriBer Breakdown:
inside the united states: 84%
in other countries: 16%
PerCenT of SUBSCriBerS oUTSide
The U.S. BY geograPhiC region
eUroPe: 49%
BariSTa magazine haS
readerS in 76 CoUnTrieS!
Canada: 19%
aUSTral-aSia: 26%
testimonials
whaT oUr adverTiSerS
are SaYing…
“café imports loves advertising in Barista
Magazine because of the influence that the Barista
Magazine team has built on the front lines of our
growing industry. We couldn’t be happier with
sarah and ken, and we consider Barista Magazine
a core element of our marketing strategy year in
and year out.”
noah namowicz,
sales & director of Marketing
café imports
Minneapolis, Minnesota
“Working with sarah allen and Barista Magazine
has been a great experience for us. We see a ton of
value in this partnership, and couldn’t be happier
working with them.”
jon peterson, Marketing director
Verve Coffee Roasters
santa cruz, california
“the leads we get are fantastic. Barista Magazine
delivers on its promises.”
Jeff Woods, Director of Sales
Dillanos Coffee Roasters
sumner, Washington
“i recommend Barista Magazine to anyone in or
interested in the coffee business.”
Matt Milletto, director
American Barista & Coffee School
portland, oregon
whaT oUr readerS are SaYing…
“Barista Magazine provides a space for all of us to
enjoy the fruits of the coffee community and, like
a neighborhood coffeehouse, helps to encourage,
inspire and hold us together as colleagues in coffee.”
chris deferio, Manager
café kabul
syracuse, new york
“everything about Barista Magazine is high quality,
including its advertisers. i use it as a catalogue for
finding the best products in the specialty coffee and
beverage industry.”
Wanda parks, café owner
Miami, florida
“i was a barista back when Barista Magazine
started, and now I’m a coffee buyer. I travel all
over the world, and i see Barista Magazine
everywhere—in cafés in korea, on tea farms in
indonesia, in barista schools in germany, and of
course, at every quality café i go to in the united
states and canada.”
seth beverly
toronto, canada

social
media
Barista Magazine is proud to lead the entire specialty
coffee industry with our social media presence.
With close to 12,ooo facebook fans, Barista
Magazine has more than double—and in some case,
triple and quadruple—facebook fans than any other
coffee magazine or website.
We are particularly excited about our popularity
on facebook and twitter, because we reach the
most focused and dedicated café owners and coffee
professionals seeking industry news on a severaltimes-a-day
basis.
We are happy to link your company’s
facebook page or website to ours,
and also to share your company news
on Barista Magazine’s facebook
page, giving you direct access to our
thousands and thousands of fans!
special projects
The offiCial
USBC evenT
Program
since 2oo5,
Barista
Magazine
has been the
Official Media
sponsor of the united states barista championship (usbc),
and as such, has produced glossy, color event programs for
the events. 5ooo+ copies of the programs are printed and
distributed for free at the usbc and throughout the specialty
Coffee Association of America’s annual conference and expo.
We also post a digital version of the entire program on Barista
Magazine’s website for the duration of the event, which
allows for an additional 1o,ooo+ viewers.
Advertising space in the Official USBC Event Program,
produced by Barista Magazine, is available for purchase.
regular advertisers in Barista Magazine receive discounted
pricing.
2o13 PriCing
back cover: $17oo • inside cover: $14oo
full page: $11oo • Half page: $6oo
The offiCial
wBC evenT
Program
Barista Magazine
has proudly
served as the
Official Media
sponsor for the
World barista
championship (Wbc) since 2oo8, and annually produces a
gorgeous event program for distribution at the Wbc. We print
5ooo+ copies of the Official WBC Event Program, for free
distribution throughout the event—which is the most famous
coffee event on the planet—and across the show floor of the
exhibition the Wbc is held in conjunction with.
We also post a digital version of the entire program on Barista
Magazine’s website for the duration of the event, which
allows for an additional 1o,ooo+ viewers.
Advertising space in the Official WBC Event Program,
produced by Barista Magazine, is available for purchase.
regular advertisers in Barista Magazine receive discounted
pricing.
2o13 PriCing
back cover: $2ooo • inside cover: $155o
full page: $125o • Half page: $7oo

advertiser
benefits
YoUr ProdUCTS in
oUr ShowCaSe
you may submit a product to
be featured—with a four-color
image—in Barista Magazine’s
incredibly popular product
showcase, “Stuff: The Gear
you need for the job you
do,” in any issue in which you
advertise. that’s 1/3-to-1/2page
of free space to promote
your products!
lead reTrieval
our online product info request system generates dozens
of new leads for advertisers every month. Here’s how
it works: a reader sees the ad that runs in every issue of
Barista Magazine encouraging him to use Barista Magazine’s
product info request system—he simply clicks the icon at
the top of our homepage. He is directed to a new page
where he can click on however many product/service
categories he wants (espresso machines, syrups, brewers,
chocolate, green coffee, are some of the many categories).
then he simply types in his business and contact information,
and hits submit.
instantaneously, this information is delivered to sarah allen,
your advertising sales director. sarah reviews the lead,
then forwards the information directly to the advertisers
who carry that product. only Barista Magazine advertisers
are privy to this information!
advertiser
benefits
YoUr ComPanY on oUr Blog
not only is Barista Magazine the only coffee publication
with a blog, but ours is one of the most popular online
news sites for coffee in the world! Launched in 2oo7,
our blog, pasteboard—which attracts approximately
17,ooo hits per month—is known around the globe as the
go-to place for coffee news, trend stories and travelogues
from the top coffee events.
We welcome press releases and news from our
advertisers at any time to be featured on pasteboard
and viewed by an online audience rivaled by no other!
eXPoSUre aT world, naTional &
regional BariSTa ComPeTiTionS
since 2oo5, Barista Magazine has partnered with the specialty
Coffee Association of America as the Exclusive Media Sponsor
of the united states barista championship (usbc). and we
have served proudly as the exclusive Media sponsor of the
World barista championship (Wbc) since 2oo8. in this capacity,
Barista Magazine is the only publication distributed at these
world renowned events, giving your ads an audience of some
of the top coffee professionals in the world.

submission
calendar
iSSUe reServe SPaCe BY maTerialS dUe
dec/jan 2o13 1o/22/2o12 1o/29/2o12
feb/March 2o13 12/17/2o12 12/21/2o12
april/May 2o13 o2/2o/2o13 o2/25/2o13
june/july 2o13 o4/24/2o13 o4/29/2o13
aug/sept 2o13 o6/24/2o13 o6/28/2o13
oct/nov 2o13 o8/23/2o13 o8/3o/2o13
layout
specifications
fUll-Page
(inClUding BaCk and inSide CoverS)
8.375” X 1o.875”
2/3-Page
vertical ➝ 4.875” X 9.875”
HoriZontal ➝ 7.375” X 6.5”
1/2-Page
vertical ➝ 3.625” X 9.875”
HoriZontal ➝ 7.375” X 4.8125”
iSland
4.875” X 7.4375”
1/3-Page
vertical ➝ 2.333” X 9.875”
HoriZontal ➝ 7.375” X 3.125”
sQuare ➝ 4.875” X 4.8125”
1/4-Page
vertical ➝ 3.625” X 4.8125”
HoriZontal ➝ 7.375” X 2.3125”
1/6-Page
vertical ➝ 2.333” X 4.8125”
HoriZontal ➝ 3.625” X 3.125”
ad rates
1x 3x 6x
(7% disc) (1o% disc)
fUll-Page $235o $2185 $1995
2/3-Page $175o $1625 $1485
1/2-Page $145o $1345 $1235
1/2-Page iSland $1595 $1485 $1355
1/3-Page $1245 $1155 $1o55
1/4-Page $1o25 $955 $87o
1/6-Page $8o5 $745 $685
BaCk Cover $295o $2745 $25o5
inSide Cover $275o $2555 $2335
2-Page SPread $2795 $26oo $2375
imag exclusive ad
(our online version of Barista Magazine)
full page $625
Banner ads (per month)
155 x 18o piXels $5oo
contact
To PlaCe an ad, please contact
sarah allen in Barista Magazine’s advertising
sales department, at 971/221-93o7
or via email at sarah@baristamagazine.com.
on full-page ads please use a .5” margin on all sides (safety). this keeps important information from being printed
into the spine. please add a .125” bleed on full-page ads only. ads submitted that do not meet size requirements
may be “floated” upon authorization of advertiser and at the discretion of the production staff. Any ads
that require size changes done by Barista Magazine may incur production charges.

4345 ne 72nd avenue
portland, oregon 97218
p: 8oo.296.91o8
f: 971.233.3659
info@baristamagazine.com