Press Kit - Bostik

Press Kit
January 2011
Press contacts :
Terre de Roses - Françoise Clergue/Laurence Gamboni - Tél. : 00 33 4 72 69 42 96/93
Corporate Communications manager - Claude Léonard - Tel. : 00 33 1 47 96 91 68 - Email : claude.leonard@bostik.com

Contents
Editorial
by Bernard Pinatel, Chairman and Chief Executive Officer
Profile
Bostik: a global market leader – Bostik: key figures - Bostik's history
Three strategic markets
Industry - Construction - Consumer products
Objectives and business development
From the world's no. 2 unspecialised manufacturer to a leading-edge global leader - a five-point strategy
From innovation to R&D
Innovation is encouraged - R&D is the driving-force of innovation
Eco-responsability is a priority
Formalising high standards of eco-responsibility - Respecting the environment at all stages of the design process - Helping customers
reduce their environmental impact
Nearly 5,000 employees
Organisation - Human resources management policies - A new corporate culture
Appendices
A global presence – The main brands developed by the Bostik group in the three main geographical areas
Visuals
Contact persons
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Editorial
by Bernard Pinatel,
Chairman and Chief Executive Officer
« In January 2010, I took over the responsibility of Bostik as Chairman and CEO of the
Group’s “Adhesives” division, which brings together and its substidiaries. The world number
two in bonding solutions for three markets - Industry, Construction and Consumer Products –
Bostik has generated a turnover of 1.38 billion euros in 2010.
Having been CEO of Bostik France then Bostik Europe between 2000 and 2006, I know this
division intimately, so my top priority in the coming years will be to sustain the organisation's growth dynamic. This means, first,
continuing to encourage innovation, the driving force for the nearly 5,000 Bostik employees worldwide. It is also important that op-
timal investments go to those regions and people where the greatest dynamism and potential exist, particularly in emerging markets.
Last but not least, we must strengthen the model of responsible and entrepreneurial management that Bostik has developed in 40
countries and nearly as many cultures across the world. »
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Profile
Bostik, a global market leader
Bostik, a subsidiary of the Total group, is a world leader and number one in numerous markets in the design, manufacture and
marketing of adhesives and sealants. These solutions have been developed for three major markets: industry, construction and
consumer products. The performance levels of Bostik products mean they can serve a broad range of applications, from hygiene to
construction, from transport to packaging, through to renovation. Thus, the group is the world leader in disposable hygiene products,
world number two in construction, renovation and public works (tiles, flooring, waterproofing, etc.) and n r 1 on the French consumer
market.
Bostik's solutions combine quality and high technical performance, innovation and speed of implementation, while respecting the
environment. Bostik also provides bonding solutions tailor-made to meet customers’ needs.
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Bostik: key figures
1.384 billion
2010 turnover in euros
54%
Percentage turnover generated in Europe, the Middle East and Africa (Americas = 26%, Asia-Pacific = 20%)
4,700
Number of Bostik employees
50, 2, 10, 40, 50
50 production sites, two research and development centres (in the USA and France) and 10 applied research centres, spread across 40
countries, with a marketing presence in 50 countries on five continents – see appendix on page 11.
Bostik: key dates
1889
The Boston Blacking Co. is established at Chelsea, Massachusetts, USA
1990
The French oil group Total takes over Bostik
1996
Elf Aquitaine establishes the Ato Findley company by merging three companies: Ceca Adhesives, Findley Adhesives and Laporte
Adhesives and Sealants
2001
Merger of the two biggest oil groups in France – Total Fina and Elf Aquitaine and their adhesives subsidiaries Bostik and Ato Fin-
dley
2004
October 1: Bostik becomes the official name of the company
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Three strategic markets
Industry (55% of 2010 turnover)
Bostik partners large industrial groups and operates in sectors as diverse as:
. hygiene and personal care: non-woven diapers (80 billion diapers are made every year using Bostik adhesives), wipes
and feminine sanitary products. The group is committed to providing recyclable products, helping to improve the
environmental efficiency of its customers;
. packaging: rigid and flexible adhesive tapes and labels. Bostik has been active in this market since the early 1990s. The
group is a leading supplier of flexible packaging. It is also a key proponent of the development of cold-seal adhesives,
which provide higher adhesion rates on processed materials, or materials that are difficult to assemble. Some aqueous
solutions are used for packaging food products that are heat sensitive and items for the pharmaceutical industry;
. transport: in the automotive, aerospace, maritime and railway sectors, Bostik has a large range of solutions specifically
adapted to the manufacture, assembly and maintenance of components;
. assembly: industrial assembly, textiles, leather and footwear, furniture and joinery/woodwork, insulation and double-
glazing. Bostik has been the source of numerous innovative solutions for textile fibres (bonding, laminating), which are
widely used in the manufacture of medical garments.
Construction (30% of 2010 turnover)
Bostik products are used every day by millions of workers and enterprises in building renovation, construction and decoration. Ap-
plications developed by Bostik include self-levelling mortar, screeds, adhesives for floor coverings, adhesives for floorboards and
tiles, wallpaper adhesives, sealants and resins.
Consumer products (15% of 2010 turnover)
Bostik offers more than 2,000 products for consumers in over 120 countries around the world. These applications include stationary
and interior decoration products, repair, assembly, DIY, sealants, etc.
For particular brands developed by Bostik, see appendix p. 12.
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Objectives and business development
From the world's no. 2 unspecialised manufacturer to a leading-edge global leader
With its recognised expertise and proven ability to innovate, the Bostik Group’s business development is driven by offering very
high added value solutions, thanks, in particular, to Bostik’s lead over its competitors in terms of Research and Development.
Bostik’s solutions are based on long-term growth prospects shaped by current and future global trends, such as the need for energy
savings in all sectors, the effects of climate change on populations etc. For example, there is a great potential in the building sector,
where there is a considerable increase in demand for solutions involving low energy consumption. Bostik has formed many
partnerships in the High Environmental Quality (HEQ) construction sector.
A five-point strategy
. innovation: the truly innovative products that have been on the market for less than three years represent 8.5% of the
company’s turnover, and by 2012 this will rise to 10%. The group fosters innovation by organising processes that get
every single employee involved (such as the internal global innovation forum, internal organisation of innovation as a
corporate function, annual innovation awards, etc);
. investment in the most dynamic regions (infrastructure and human resources): Bostik is already well established in
Western Europe, the United States and Australia – and now intends to accelerate its penetration of Asia, Eastern Europe
and the Middle East. Bostik’s acquisition policy is to seize both long and short-term opportunities in what is a highly
fragmented sector;
. business development through acquisitions of new entities;
. operational excellence: staying close to opinion leaders and customers, being able to respond quickly to market needs,
keeping costs under control, setting attractive prices, etc;
. Bostik’s management model: sharing of different cultural backgrounds, experience and know-how in order to foster
the involvement and sense of responsibility of all employees. Bostik thereby builds team spirit based on principles and
rules concerning health and safety, the environment, ethics and human resources management policy.
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From innovation to R&D
Fostering innovation
The Bostik group has set up a global innovation steering Committee. This body identifies the areas in which efforts have to be made
to foster innovation, coordinates the deployment of the human and technical resources needed to apply innovative ideas, formalises
the internal processes that generate innovative ideas and turns them into results.
The policy of fostering innovation focuses on three particularly important aims:
. to reduce health, safety and environmental impacts thanks to Bostik solutions;
. to develop multi-purpose adhesives (for example, adhesives that have extra features, such as noise insulation);
. to replace traditional methods with new applications, notably in mechanical fastening.
R&D, a driver of innovation
More than 400 chemists and technicians, working in 10 regional centres of applied technology and technical services, ensure the
development of new products in line with anticipated market requirements, the transfer of technologies and technical expertise in
specific areas.
The worldwide decentralisation of the technical network and the organisation of R&D ensure local product development and the
optimal sharing of technology and knowledge. Bostik also regularly develops exclusive formulations for its industrial customers.
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Eco-responsibility is a priority
Formalising high standards of eco-responsibility
Bostik is a pioneer in applying Life Cycle Analysis (LCA) to adhesives. Bostik also uses 56 Environmental and Health declaration
forms (Fiches de Déclaration Environnementale et Sanitaire or FDE&S in French), which it has developed for its flagship products in
a particular range or for product systems. These declaration forms provide a quantitative and transparent assessment of the
environmental performance of a product at all stages in its life cycle, based on international environmental management standards
(ISO 14040 and 14044).
Respecting the environment at all stages in the design process
In order to reduce its carbon footprint and have the smallest possible environmental impact, Bostik has gradually adopted eco-design
methods. Specifically, in developing new solutions, Bostik applies the six following principles:
. rethinking a product and its functions
An adhesive can perform other functions than simply bonding. For example, Silentstik, an adhesive for parquet flooring,
reduces impact sound transmission, thereby generating savings on materials and labour costs;
. reducing consumption of energy and raw materials;
. reducing the use of substances that are harmful to the environment
One of Bostik’s strengths is its mastery of technologies that produce solvent-free adhesives with a low VOC (Volatile
Organic Compound) content. The Group is continually developing new solutions in hot-melt or reactive adhesives.
Bostik is also a pioneer in the replacement of solvent-based sealants with new solvent-free alternatives;
. recycling and designing products that can be easily recycled
For example, Bostik teams have developed self-adhesive labels for recyclable glass bottles. This adhesive allows labels to
be removed easily from the bottles before the recycling phase without leaving any adhesive residue, reducing pollution of
the water used to clean the glass that is to be recycled;
. reusing any products that can be reused;
. repairing or helping to repair structures or assemblies to prevent their premature replacement
Bonding instead of soldering makes it easier to repair assembled parts of motor vehicle
Helping customers reduce their environmental impact
The technologies used by Bostik (reactive and hot-melt adhesives) considerably reduce the energy used in transport (lighter
packaging and labelling) while also avoiding the recycling of effluent or discharges.
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Nearly 5,000 employees
Organisation
With a network of almost 5,000 employees, the Bostik Group is present on five continents. This global/local organisational structure
has given Bostik broad expertise in international issues in the adhesives industry, but also in regional issues relating specifically to
each geographical area.
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Bostik’s human resources management policy
Bostik’s human resources management policy is based on the principles of diversity, fairness, staff mobility and responsibility, in
order to fulfil the professional and entrepreneurial aspirations of each employee. Leveraging the lessons drawn from its local and
global experience, Bostik fosters the professional development of its employees through the “B Stronger” programme, which
anticipates employees’ future needs and capitalises on in-house skills development and/or training. Similarly, the Bostik University
brings together senior group managers every year in order to exchange ideas. This University is a considerable asset to Bostik’s
decentralised organisational structure, which the group is keen to continue to develop.
A new corporate culture
Bostik’s approach is driven by innovation, in line with the social, economic and environmental
values that underpin sustainable development. This approach is called the “Bostik way” and is
based on a shared corporate culture. The “Bostik way” encourages every employee to act in a responsible manner, to keep
sustainable development and innovation at the forefront of his/her mind, and, when dealing with colleagues, customers and partners,
to base all actions on the following six strong commitments:
B for Boldness
O for Openness
S for Sustainability
T for Team spirit
I for Integrity
K for Keeping our commitment
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Appendix
A global presence
11

Appendix
The main brands developed by the Bostik group product lines
in the three main geographical areas
Europe
Asia-Pacific
The Americas
12

Visuals
Corporate
Consumer products
Construction
Transport
13

Personal health
Packaging
Labelling
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Contacts
Bostik SA
La Défense 6
16-32, rue Henri Régnault
92902 Paris La Défense Cedex - France
www.bostik.com
Press contacts
Terre de Roses - Françoise Clergue/Laurence Gamboni - Tél. : 00 33 4 72 69 42 96/93
Worldwide Corporate Communications manager - Claude Léonard - Tel. : 00 33 1 47 96 91 68 - Email : claude.leonard@bostik.com
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