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26<br />
fronT offiCe<br />
<strong>FRONT</strong> <strong>OFFICE</strong> STAFF<br />
bill reissfelder • Sr. VP & Chief Financial Officer<br />
Bill Reissfelder begins his 15th season with the Boston Celtics. He was named Chief Financial<br />
Officer in January 2003, and he previously served as Vice President and Controller since<br />
joining the organization in 1996.<br />
Prior to joining the Celtics, Reissfelder served as the Financial Controller for Open Environment<br />
Corporation, and spent nine years at Ernst & Young, LLP, most recently as a Senior<br />
Manager in Entrepreneurial Services. He is a CPA and a graduate of Babson College.<br />
Reissfelder and his wife Mary live in Westwood, MA with their four children: Billy, Joe, John and Kathleen.<br />
sHawn sullivan • Chief Marketing Officer<br />
Shawn Sullivan begins his 15th season with the Boston Celtics and third as Chief Marketing Officer.<br />
He was named Vice President of Ticket Sales, Marketing and Service in September 2005 and he<br />
previously served as Vice President of Ticket Sales and Service since January 2003.<br />
Sullivan is responsible for the Celtics marketing and sales campaigns as well as all customer<br />
service and season ticket holder benefit initiatives.<br />
He was honored by the Sports Business Journal as a member of the “Forty under 40” class of<br />
2009. He was recognized by the Boston Business Journal as one of Boston’s 40 under 40 in 2006.<br />
Prior to joining the Celtics as an Account Executive in 1996, Sullivan served as a Group Sales Account Executive for the<br />
New Boston Garden Corporation. He is a graduate of Southern New Hampshire University.<br />
Sullivan and his wife Robyn live in Scituate, MA with their two sons, Aidan and Keegan.<br />
Ted dalTon • VP of Corporate Partnerships & Business Development<br />
Ted Dalton begins his 7th season with the Boston Celtics. In September of 2009, he was<br />
named Vice President, Corporate Partnerships and Business Development. In his role,<br />
Dalton is responsible for partnership sales and activation, <strong>com</strong>munity relations and business<br />
development. Prior to joining the Celtics as Director of Corporate Partnerships in 2005, Dalton<br />
served as Director of Business Development for 16W Marketing, a full service sports marketing<br />
firm. There he was responsible for managing their sales and consulting division.<br />
A graduate of Wesleyan University with degrees in Economics and Government, and the University of Massachusetts<br />
with a Masters in Sports Management, he currently resides in Wakefield, MA., with his wife Jennifer and their three<br />
sons, Andrew, William and James.
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