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Unlock Your Human Capital

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Delhi<br />

(Head Office)<br />

Mumbai<br />

Bangalore<br />

We are at :<br />

TMI Associates Pvt. Ltd.<br />

B-9, Saket, New Delhi - 110017, India<br />

Tel. Nos. 011-26865414, 41663349<br />

TMI Associates Pvt. Ltd.<br />

417, 4th floor, Morya Estate B-1,<br />

CTS No. 618, Veera Industrial Estate<br />

Oshiwara Link Road,<br />

Andheri (West) Mumbai - 400053, India<br />

Tel. No. 022-30918210<br />

Tel. No. 080-30966969<br />

unlock your human capital


Our Vision<br />

TMI<br />

We aim to be the preferred partner for organizations around the<br />

world that want to maximize their corporate value through the<br />

development and utilization of their <strong>Human</strong> <strong>Capital</strong><br />

TACK<br />

We aim to be the trusted sales partner for organizations that value<br />

their underlying business – what they sell<br />

We welcome the challenge to work with you to create<br />

a story of success; the story of your success!<br />

we can be reached at<br />

unlock@tmiindia.com<br />

unlock@tackindia.com<br />

1<br />

Performance<br />

Management<br />

and Enhancement<br />

• Time and Performance Manager<br />

• My Life Tree<br />

• Personal Quality<br />

• Employeeship<br />

3<br />

2<br />

Leadership<br />

Customer Service<br />

• Putting People First<br />

• A Complaint Is A Gift<br />

• Customer In Focus<br />

? Teamship<br />

Emotional Intelligence<br />

• Heartwork<br />

• Emotionally Intelligent Leadership<br />

Leadership Development Programs<br />

• Stepping Into Leadership<br />

• Towards Exceptional Leadership<br />

• Change Management<br />

• Coaching For Results<br />

1<br />

•<br />

•<br />

•<br />

•<br />

•<br />

•<br />

Sales<br />

4<br />

Sales Training Course 1<br />

Sales Training Course 2<br />

Key Account Development<br />

Field Sales Management<br />

Profitable Negotiations<br />

Sales Academy<br />

Organizational<br />

Development and<br />

Culture Change<br />

• Delivering Branded Customer Service<br />

• Building a Customer Centric Culture<br />

• International Complaints Culture Survey<br />

TM<br />

1


Identification<br />

We identify, analyze, evaluate and determine the<br />

course of action that best suits the specific<br />

situation. We then design a comprehensive and<br />

practical implementation plan.<br />

Our Processes<br />

The ‘5I’ Process<br />

Implementation<br />

Audit and assessment tools, process consulting<br />

methodologies, inspiring training programs,<br />

executive coaching, and implementation tools are<br />

essential parts of an integrated approach in which we<br />

have extensive experience.<br />

Investigation<br />

We seek to gain a thorough understanding of your<br />

organization’s specific characteristics, needs,<br />

demands and challenges. We work closely with<br />

individuals and groups at all levels, using appropriate<br />

diagnostic tools to investigate.<br />

Inspiration<br />

We use innovative, fresh and exciting creative<br />

design and diverse methods of delivery. Our<br />

interventions work because they engage hearts<br />

and minds to win commitment to act from<br />

inspired and willing people at all levels.<br />

Integration<br />

We work with people to apply learning to daily<br />

work activities so it becomes a way of life. This<br />

connection between the new behavior and the<br />

rest of the organization’s systems and culture,<br />

ensures that staff members can and will be<br />

empowered.<br />

Consultant Certification and Development Process<br />

To ensure consistent delivery and high international quality standards, all TMI and<br />

TACK consultants undergo a comprehensive development and certification process.<br />

This global certification process comprises:<br />

• Extensive Product Training: Our training products, • Solutions-Based Approach: Our solutions involve a<br />

processes and solutions are a collaborative effort consultative approach, hence we spend time and<br />

between our worldwide partners. Our consultants effort to effectively understand your business.<br />

undergo intensive learning and ensure conforming Consultants equip themselves in understanding this<br />

capability and delivery of product knowledge, in approach and carefully customize our solutions to<br />

spite of diverse training styles. address your business need.<br />

• Stringent Delivery Standard: TMI and TACK • Product Development and Specialization: As an<br />

consultants are trained to follow an organization that focuses on providing sustainable<br />

institutionalized delivery progression which development to your <strong>Human</strong> <strong>Capital</strong>, we provide<br />

includes a rigorous internal audit practice built special emphasis on the development and<br />

within our delivery standards. The audit ensures specialization of our consultants’ expertise. We<br />

that consultants undergo constant learning and ensure that TMI and TACK consultants constantly<br />

development, thereby enhancing the quality levels update and refresh our products and solutions in<br />

of our work. order to effectively address your business issues.<br />

TMI, a global HR consulting firm,<br />

offers innovative consulting and<br />

training solutions that help<br />

organizations maximize their<br />

intangible value<br />

As a preferred partner, we provide solutions that inspire change, facilitate the transformation process, shape<br />

organizational culture and deliver sustainable results that create short-term and long-term value.<br />

Founded in 1975 by Claus Møller — one of the world’s nine ‘Quality Gurus’ — TMI is registered in Denmark with<br />

resource centers across 47 countries worldwide.<br />

Our work is organized into four Practice Groups • Leadership<br />

through which we offer end-to-end as well as one- » Enhances an organization’s leadership<br />

off solutions. capability through integrated sustainable<br />

solutions that identify, understand and develop<br />

• Performance Management and Enhancement<br />

» Enables and inspires peak performance for<br />

leadership competencies, skills and behaviors<br />

individuals and teams<br />

• Organizational Development and Culture<br />

Change<br />

• Customer Service<br />

» Facilitates the implementation of strategic<br />

» Aligns an organization’s people, culture, change in organizations in line with their vision,<br />

processes and brands in order to deliver worldclass<br />

service<br />

values and employee and customer focus<br />

Over the years we have pioneered a number of concepts such as Time Manager, Putting People First,<br />

Personal Quality, Emotionally Intelligent Leadership and Branded Customer Service which have gained<br />

international recognition as major contributors to organizational growth and productivity.<br />

As a people-centric organization, we understand and actively build on the latent value of our relationships.<br />

Our research-based solutions are also customized to meet our client’s requirements.<br />

Some industries which have benefited from our learning and transformation solutions:<br />

• Telecom • IT Enabled Services • Retail<br />

• Manufacturing • Hospitality • Banking and Finance<br />

• Information Technology • Healthcare • Insurance<br />

• Agro-Chemicals • Pharmaceuticals • Logistics<br />

• Travel • FMCG<br />

2 3


Results<br />

u<br />

l<br />

a<br />

V<br />

e<br />

Strategic Orientation<br />

Mission<br />

Vision<br />

Strategic Plans<br />

Strategic Goals<br />

Key Issues<br />

Values<br />

u<br />

l<br />

a<br />

V<br />

Results<br />

e<br />

Alignment<br />

Performance<br />

Alignment<br />

Brand Deployment<br />

Strategic Deployment<br />

Brand Personality<br />

Brand Position<br />

Brand Values<br />

Tangible Assets Intangibles<br />

V<br />

a<br />

u<br />

Performance<br />

Leadership and Management<br />

l<br />

e<br />

Results<br />

Brand Orientation<br />

Brand Promise<br />

Results<br />

Alignment<br />

Brand Mission<br />

Brand Vision<br />

The “ TMI Organizational Sustainable Value Tree ” model depicts TMI’s philosophy<br />

about how organizations can achieve prosperity in the present and create<br />

attractive prospects for the future<br />

Performance Management<br />

and Enhancement<br />

Surveys reveal that in most organizations more than 80% of time is spent on non<br />

value-adding activities. Organizations, teams, and individuals the world over, in<br />

any business, struggle with the same problems related to productivity, quality and<br />

time: too many ideas and too little action; too many projects and activities are<br />

launched — and not completed.<br />

New technology and working methods have been introduced to increase<br />

productivity; however, we believe that not much attention has been paid to the<br />

real obstacle — personal productivity.<br />

Productivity<br />

Quality<br />

Relations<br />

1<br />

Our Performance Management and Enhancement practice takes this human factor<br />

into consideration and focuses on the alignment of individual efforts to organizational<br />

goals. The underlying philosophy is that result-focused and engaged individuals are<br />

fundamental to implementing and realizing the vision of an organization.<br />

This practice offers a range of solutions which are developed and customized<br />

for individuals to enhance personal performance and contribute to<br />

organizational productivity.<br />

I. Time and Performance Manager<br />

These programs are designed to inspire people to get more out of life by using time and<br />

talent effectively. This program, based on the Results Philosophy developed by<br />

Claus Møller, enables individuals to:<br />

• Define visionary and realistic goals<br />

• Identify necessary tasks and priorities to achieve those goals<br />

• Spend time and energy on a daily basis on those tasks<br />

This unique two-day workshop shifts the focus from the banalities of Time<br />

Management to a way of life which ensures that intentions are translated<br />

into actions.<br />

personal<br />

productivity<br />

=<br />

value<br />

creation<br />

To ensure sustainability of learning, the program is accompanied by a tool designed<br />

specifically for the Results Philosophy. The tool options are:<br />

• The Original Time Manager Manual tool comprising a leather ring binder, forms for goals,<br />

key areas, action plans, a calendar and a Key to Personal Effectiveness<br />

• Time Manager for MS Outlook — adapting certain MS Outlook features to the Results Philosophy<br />

• Time Manager for Lotus Notes — adapting certain Lotus Notes features to the Results Philosophy<br />

Key Takeaways: Contents:<br />

As a result of attending this program, participants • Clarify individual goals and link them to plans that<br />

will be able to: help achieve goals<br />

• Achieve and maintain peak performance • Effective use of plans and schedules<br />

• Clarify individual goals and establish priorities • Identify and prioritize tasks and activities<br />

• Integrate long-term objectives with short-term • Effectively deal with interruptions and control<br />

demands distractions<br />

• Contribute to achieving team and organizational • Balance personal and professional life<br />

goals • Work effectively with colleagues through<br />

• Create a work life balance delegation and aligned planning<br />

• Personal action plan — master the art of ‘finishing’<br />

• Achieve and maintain peak performance<br />

Target Audience: Managers at all Levels<br />

4 5


II. My Life Tree<br />

Retaining talent is a constant challenge in today’s dynamic work environment. By providing an opportunity for<br />

personal development, organizations can attract and retain talent and create an invigorative culture that is<br />

motivating and conducive to personal and professional growth. The way an individual thinks and feels influences<br />

his/her success and impacts the way he/she relates to others. My Life Tree helps individuals create a powerful<br />

framework within which they can shape their lives; it instils a positive attitude and helps define and achieve<br />

personal goals. The program philosophy is to “take charge of your life and take responsibility for the choices<br />

you make”.<br />

This two-day workshop provides a unique opportunity to introspect, reflect, envision and articulate an<br />

approach to life that would help participants to be effective at the workplace and successful in<br />

personal relationships.<br />

Key Takeaways: Contents:<br />

As a result of attending this program, participants • Framework for personal development — My Life Tree<br />

will be able to: • Build the right attitude towards time and life<br />

• Focus positively on the present in order to • Importance of self esteem; how to measure it and<br />

create value in their lives build it<br />

• Inculcate a positive attitude towards obstacles • Set personal and professional goals; action planning<br />

and life • Effective communication skills — rapport and pacing<br />

• Acquire skills for workplace effectiveness • Building interpersonal skills to be a good team player<br />

• Create better relationships at work and at home — recognition and assertiveness<br />

• Inculcate accountability and a sense of<br />

‘ownership’ towards problem solving<br />

• Manage stress effectively<br />

III. Personal Quality<br />

Target Audience: Team Members and Team Leaders<br />

TMI’s quality concept, developed by founder Claus Møller, is internationally recognized as a major<br />

breakthrough in quality development. It adds a new, crucial dimension to traditional quality thinking — The<br />

<strong>Human</strong> Side of Quality. This program is an opportunity to learn and develop Personal Quality.<br />

The TMI quality approach has been described by the British Department of Trade and Industry, The European<br />

Organization for Quality (EOQ) and the European Foundation for Quality Management (EFQM) as a unique and<br />

important contribution to quality development globally. The Personal Quality program develops both the<br />

hard and the soft aspects of all kinds of quality.<br />

Key Takeaways:<br />

Contents:<br />

As a result of attending this program, participants • The significance of Personal Quality<br />

will be able to: • Determine the Actual level of Performance (AP) and<br />

• Get exposure to the quality concept so it Ideal level of Performance (IP)<br />

becomes acceptable and easy to understand • The difference between IP and AP<br />

• Develop the human side of quality — areas • Action plan to lessen the gap between IP and<br />

where the quality level is determined by the AP levels<br />

attitude and behavior of people • Inspire and equip individuals to enhance personal<br />

• Understand their role in enhancing quality levels quality levels<br />

• Know the advantages of producing high quality • Concrete methods, checklists and exercises for<br />

• Be involved in the quality process with both their<br />

hearts and minds<br />

• Make quality development a natural and integral<br />

part of the organization<br />

individuals to develop their quality standards<br />

Target Audience: Managers at all Levels, Team Members<br />

IV. Employeeship<br />

‘Employeeship’ is defined as the commitment of the<br />

individual towards the success of the company. It is that<br />

unique culture where the entire workforce shares responsibility<br />

for success and failure. The ‘Employeeship’ program is based<br />

on a simple philosophy — a successful organization’s culture<br />

enables employees to “Bring their Hearts to Work”. Success<br />

in corporate life is about mobilizing the energy of all employees<br />

to ensure the survival and growth of the company. The program<br />

illustrates what is required of both leaders and team members to<br />

develop that special personal commitment called<br />

Employeeship.<br />

The workshop uses the unique Employeeship Meter to determine Personal, Departmental and Organizational<br />

commitment to success. This tool provides base-line measurements on cultural factors and values based on<br />

which the program can be designed and made relevant to the specific needs of the group.<br />

Key Takeaways:<br />

Contents:<br />

As a result of attending this program, participants • Identify ‘Employeeship’ and analyze its factors:<br />

will be able to: » Commitment, Responsibility, Initiative and Loyalty<br />

• Inculcate a positive attitude towards their work and • Understand behaviors that would bring<br />

organization ‘Employeeship’ values to life<br />

• Become more ‘employable’ • Commitment to ‘Employeeship’ attitudes<br />

• Display responsibility, commitment and initiative and behaviors<br />

• Have access to a value-based framework for<br />

decision making<br />

• Understand the need for a culture where they take<br />

responsibility for their actions and initiative to<br />

achieve goals<br />

• Have better growth prospects<br />

• Time Management<br />

• Presentation Skills<br />

• Interviewing Skills<br />

• Negotiation Skills<br />

Target Audience: Managers at all Levels, Team Members<br />

Other Performance Management and Enhancement solutions:<br />

6 7


2<br />

I. Putting People First<br />

Customer Service<br />

Giving good service is easy. So, if good service is so easy to deliver, why is it<br />

frequently so difficult for customers to obtain?<br />

Customer experience is the new force driving the corporate world. Today’s<br />

sophisticated customers not only demand services and products that are<br />

of the highest quality, they also want positive, emotionally sensitive and<br />

memorable experiences. It is the organization's responsibility to help meet the<br />

customers' demands. Our Customer Service practice is geared towards<br />

providing organizations the passion and the ammunition to enhance customer<br />

satisfaction and ensure that customers keep coming back for more.<br />

The elements of this practice ensure that organizations promise great service and deliver it too. Our solutions<br />

enable organizations to create a Service Culture where employees are equipped with the knowledge, tools,<br />

capabilities, discretion and attitude necessary to meet customer needs. Our Customer Service practice offers a<br />

range of solutions which target the entire spectrum from front-line sales staff to customer service personnel<br />

across all levels.<br />

TMI’s research and experience<br />

over decades indicates:<br />

Customer Care has to move out of<br />

the realm of being a value of only<br />

the Customer interface staff to<br />

being an organizational value<br />

Customer Care can be delivered<br />

consistently to the external<br />

customer only if it is delivered<br />

consistently to the internal<br />

customer<br />

Therefore, it is critical that all levels<br />

and functions of an organization<br />

are part of the initiative.<br />

TMI’s Strategy for Customer Service<br />

Customers and other external stakeholders<br />

Moments of Truth<br />

Customer<br />

interfacing<br />

staff<br />

Management<br />

back-end support<br />

departments<br />

Critical<br />

Point of<br />

Success<br />

Putting People First (PPF) is a revolutionary concept in service quality which originated from<br />

the thought: ‘Put Staff First, then they will put Customers First’. This program has been<br />

successfully conducted for thousands of participants all over the world, and all of them have<br />

marvelled at the simplicity and power of the message. Stressing the fact that external<br />

service quality can never exceed internal service quality, PPF can generate the passion<br />

and vigor required to create an organization characterized by customer focus, enhanced<br />

quality and increasing customer satisfaction. The turnarounds at British Airways and<br />

Scandinavian Airlines (SAS), achieved by using this TMI concept, bear testimony to the<br />

success of PPF. This two-day workshop aims to create a culture of internal and external<br />

customer responsiveness within the organization.<br />

building<br />

strong bonds<br />

with your<br />

customers<br />

PPF is undertaken as a process at a departmental, team or functional level. Our consultants work with the target<br />

audience to identify the service behaviors in the workshop. This is preceded and followed up with a robust<br />

process which enables the participants to identify and work on key improvement projects which will enhance the<br />

service delivery levels of the organization.<br />

Key Takeaways:<br />

Contents:<br />

As a result of attending this program, participants • Service: ‘The Competitive Advantage’<br />

will be able to: • Impact of factors influencing personal<br />

• Improve service internally as well as externally development on the quality of service provided<br />

• Establish team and organizational commitment • Communication style differences in people and<br />

to service the impact on providing good service<br />

• Understand their role in creating an organization • ‘Making the connection’ and ‘Stroke power’<br />

focused on results for the external customer • Rapport and Pacing<br />

• Understand what customers need and how their • ‘Master the Moment’ — Review ‘good’ and ‘bad’<br />

actions impact perceptions<br />

• Take on additional responsibility; ‘own’ problems<br />

and gain a heightened sense of the organization’s<br />

mission and goals<br />

• Identify and work on key improvement project<br />

areas within the organization<br />

situations of stress in the organization<br />

Target Audience: To be Undertaken at a Departmental, Team or Functional level<br />

II. A Complaint Is A Gift<br />

If there are no complaints, an organization will never have enough<br />

information on the areas where customers are dissatisfied. Efficiently<br />

handling customer complaints becomes a crucial aspect when it comes<br />

to retaining customers. Applicable across the organization, ‘A Complaint<br />

Is A Gift’ (ACIAG) is a breakthrough TMI concept on service recovery,<br />

customer loyalty and effective complaint handling. It is an effective<br />

philosophy that helps regain the trust of unhappy customers and<br />

keep regular customers happy.<br />

Key Takeaways:<br />

Contents:<br />

As a result of attending this program, participants • Understand the importance of complaints and<br />

will be able to: their contribution to increasing customer loyalty<br />

• Establish the importance of customer complaints • Shift perspective towards complaints — from<br />

and build the skills required to handle complaints ‘criticism’ to ‘gift'<br />

• Diffuse negative emotions and deal with • Golden rules to handling complaints<br />

customers using certain ‘golden rules’ • Apply skills to handle complaints:<br />

• Understand that complaints are the cornerstone » Listening<br />

of customer satisfaction<br />

• Learn practical strategies to maximize customer<br />

satisfaction<br />

• Create a corporate culture where adversities are<br />

constantly turned into opportunities to enhance<br />

customer loyalty, company image and profitability<br />

» Rapport<br />

Target Audience: Employees from Departments other than Customer Service<br />

8 9


III. Customer In Focus<br />

While front-line staff is always held directly responsible for delivering service,<br />

the other departments often lose their line of sight to the customer. Customer In<br />

Focus (CIF) helps participants establish a clear line of sight to the customer<br />

and understand how they too can help deliver good service. The program<br />

inspires employees to understand and deliver on their brand promise/values. It<br />

enables participants to identify their customers and accelerate the quality of<br />

service along the organization's service delivery chain.<br />

Key Takeaways:<br />

As a result of attending this program, participants<br />

• Overcome inter-departmental conflict<br />

will be able to:<br />

Contents:<br />

• Realize and appreciate the importance of<br />

• My company’s Brand Promise<br />

customer service<br />

• Value chain and MOT journey for the<br />

• Understand their organization’s Brand Promise organization<br />

• Understand and deliver internal service within • Importance of internal service<br />

the organization<br />

• Build a passionate attitude towards service<br />

• Enable memorable customer experience(s) by • Create effective relationships with customers<br />

delivering on the value chain and Moments of<br />

Truth (MOT)<br />

• Conflict resolution<br />

IV. Teamship<br />

•<br />

•<br />

Power to Delight<br />

Interpersonal Skills<br />

Target Audience: Team Members and Team Leaders<br />

It goes without saying that the success of any organization hinges on the<br />

success of its various teams and their ability to co-operate with and<br />

support each other. The success of any team, in turn, is built upon the<br />

success of its individual members and their ability to co-operate with and<br />

support each other. A successful team displays Teamship; that is when<br />

every member of the team is capable (has adequate skills and<br />

knowledge), is willing (cooperates and works to their optimum as<br />

individuals and as a team member), and is allowed (takes<br />

responsibility and initiative). The Teamship program helps teams to<br />

successfully work together and achieve more.<br />

Key Takeaways:<br />

Contents:<br />

As a result of attending this program, participants • Organizational competence, success areas<br />

will be able to: • Teams in organizations and sports<br />

• Understand the importance of collaborative • Flexibility<br />

teamwork • A team of teams<br />

• Establish what makes a Winning Team • ‘Teamship’ factors<br />

• Learn skills such as conflict handling and • The ‘Can/Will’ model — the third dimension:<br />

interpersonal skills Authorization<br />

• Learn to analyze themselves on Teamship<br />

factors<br />

• Teamship Meter<br />

Target Audience: Employees of all Departments, Especially Customer Service<br />

Other Customer Service solutions:<br />

I. Emotional Intelligence<br />

Our Leadership practice offers consultative development solutions to organizations<br />

that aspire to build their leadership and talent capability. Our solutions include an<br />

integrated end-to-end development process which can be further customized to your<br />

requirements. This has two aspects:<br />

1) Customized Leadership Development Programs The training modules and<br />

delivery methodologies include customized role plays, case studies, simulations, high<br />

impact presentations, visualization and reflective techniques, group discussions,<br />

facilitation, videos and best practice sharing.<br />

2) The Leadership Development Process Focuses on measurements, alignment of<br />

learning goals, formulation of robust action plans and reviews, learning circles, self<br />

learning, coaching and mentoring and implementation of improvement projects.<br />

Emotional Intelligence (EI), thanks to the research of Claus Møller, Howard Gardner,<br />

Daniel Goleman, Peter Salovey, Reuven Bar-On and others, is today regarded a far<br />

better predictor of success than the standard IQ. In order to survive and grow,<br />

organizations have to retain and engage competent employees who bring their best<br />

in whatever they do — in other words, employees who being their ‘ Hearts to Work ’ .<br />

The EI programs help individuals and organizations to develop and apply Emotional Intelligence and build a<br />

culture where managing and leveraging emotions is recognized as a critical prerequisite to achieving<br />

bottom line results. The Personal EQ Meter (PEQM) assessment helps investigate and validate an individual’ s<br />

EI and identify areas of positive change. These are discussed through one-to-one feedback sessions.<br />

Several products are offered under this concept:<br />

a. Heartwork<br />

Leadership 3<br />

Great leadership enables exceptional performance. A great leader lives the<br />

brand, leads by example and motivates and galvanizes teams so that each<br />

individual feels energized and committed to realize the organization’s vision.<br />

Given today’s dynamic global trends, organizations need to constantly<br />

realize the value of retaining talent — the single biggest contributor to their<br />

intangible value.<br />

developing<br />

potential,<br />

shaping<br />

leaders<br />

This is a two-day workshop which includes individual feedback sessions with participants based on their<br />

Personal EQ profiles.<br />

Key Takeaways:<br />

Contents:<br />

As a result of attending this workshop, participants will be able to: • Importance of EI<br />

• Understand the impact of emotions on behaviors and the role of • Impact of EI on leadership role<br />

leadership and culture of the organization<br />

• Build emotional self-awareness and learn skills • Building self awareness<br />

and techniques to manage and express • Managing emotions<br />

emotions effectively • Awareness of self motivation<br />

• Get a better insight into their own PEQM competencies and build • Social awareness<br />

on them • Building positive relationships<br />

• Learn to manage assumptions, express<br />

destructive feelings appropriately, apply empathy to influence a<br />

change in others and build better interpersonal relationships<br />

• Case studies and best practices<br />

Target Audience: Managers at all levels,Team Members<br />

10 11


. EI Leadership<br />

This two-day workshop focuses on effectively applying the concept of EI in a leadership role. It defines the role<br />

of a leader through stakeholder expectations and helps leaders to apply EI in building a motivating<br />

environment, inspiring teams towards shared goals and building trusting relationships. EI Leadership<br />

uses a variety of assessments such as the REBT–based ABCD tool, Interpersonal Perception Inventory and<br />

Trust Equation.<br />

Key Takeaways:<br />

Contents:<br />

As a result of attending this workshop, participants • Define the role of a leader through stakeholder<br />

will be able to: expectations<br />

• Understand their role vis-a-vis the expectations of • Understand EI and its impact on leadership<br />

stakeholders • Build self awareness and self management<br />

• Learn skills to build a feedback culture • Build trust – the foundation of relationships<br />

• Inspire and influence people • Recognize the effectiveness of successfully<br />

• Manage their own and others’ emotions during leveraging EI in various leadership scenarios, e.g.<br />

conflicts conflicts, motivation, inspiring others, etc.<br />

II. Leadership Development Programs<br />

These workshops offer to handhold participants and enhance<br />

their leadership competencies in a step-by-step process. The<br />

workshops offer an array of probable solutions across the<br />

various company competencies and are constructed depending<br />

on the participant’s need. The need for customization, pre-work<br />

and engagement with participants prior to the program is very<br />

high in this initiative. Concrete action plans flow from each<br />

program which form the basis of developmental reviews. The<br />

participants get an opportunity to use real life situations and in<br />

the process create a comprehensive ‘Action Learning Plan’.<br />

a. Stepping Into Leadership<br />

Target Audience: Middle and Senior Level Managers<br />

Created to facilitate the smooth transition from an individual contributor to a first-time leader, this workshop<br />

helps the participant understand his/her new responsibility and set his/her goals accordingly. The workshop,<br />

spanning six days, is broken up into two-day workshop with intervening gaps. Through the workshop, the<br />

employee understands the set of competencies required in the new role and works towards setting goals,<br />

prioritizing tasks and delegating effectively. It also allows the participant to deploy personal goals into team<br />

goals and collectively achieve desired results by handling conflicts and giving recognition.<br />

Key Takeaways:<br />

As a result of attending this program, participants • Drive alignment and deployment of team goals<br />

will be able to: with team members<br />

• Understand the competency gaps for transition • Learn skills to manage and develop team<br />

into the new role of a leader performance<br />

• Build certain skills related to competency gaps<br />

identified during customization<br />

Contents:<br />

Understand my Role/<br />

Goals<br />

Two Days<br />

1. My role, how stakeholders<br />

and their expectations may<br />

have changed, buy-in into the<br />

role<br />

2. Understanding of<br />

competencies required to<br />

perform my new role<br />

3. Competencies to do with self-<br />

development as a leader:<br />

• Goal Setting - break up of<br />

own goals into team goals<br />

and action plans<br />

• Prioritization of tasks<br />

• Delegating effectively<br />

• Problem solving and<br />

decision making<br />

• Handling stress/Building<br />

self esteem<br />

Deploy my Goals into<br />

Team goals<br />

Two Days<br />

1. Competencies that deal with<br />

alignment and deployment of<br />

team goals with team<br />

members<br />

• Connecting team<br />

members to the big picture<br />

• Inspring alignment to team<br />

and organizational goals<br />

• Building teams<br />

Target Audience : First-time Supervisors/Middle Managers<br />

Enabling/Managing<br />

Team Performance<br />

Two Days<br />

1. Competencies required to<br />

manage and develop team<br />

performance<br />

• Managing performance<br />

- (Can/Will)<br />

• Clear communication<br />

• Feedback<br />

• Coaching<br />

• Building relationships<br />

(Rapport/Pacing)<br />

• Handling conflicts<br />

b. Towards Exceptional Leadership (TEL)<br />

This comprehensive eight-day workshop equips leaders to manage their role effectively. In total there are three<br />

programs covering a span of eight days. The workshop helps to clarify and manage the expectations of different<br />

stakeholders. It provides a structure to percolate the corporate vision while focusing on individual<br />

responsibilities that are accomplished through innovative approaches. This workshop also allows managers to<br />

be more effective in various leadership roles – as a trainer, as a coach and as a team leader. During the<br />

eight days, the participants gain insights into their leadership styles and understand how to leverage them more<br />

effectively. TEL uses several sophisticated and tested methods such as the PHONE process, the DISC profiler<br />

and the BOCA process to facilitate and complete the development process.<br />

Key Takeaways: • Know the basic principles of leadership and<br />

As a result of attending this program, participants plan their application in practice<br />

will be able to: • Know and apply important tools and skills for<br />

• Introspect and clarify the expected role everyday management roles<br />

of managers • Become more effective managers<br />

Contents:<br />

Leadership 1<br />

Three Days<br />

Challenge for managers and<br />

leadership fundamentals<br />

• Corporate vision and values<br />

• Leadership role<br />

• Overall responsibility and<br />

leadership<br />

• Change<br />

• Leadership in turnaround<br />

situations<br />

• Innovative approaches to<br />

change<br />

• Personal goals and action<br />

plans<br />

Leadership 2<br />

Two Days<br />

Professional implementation of<br />

leadership roles into everyday<br />

business life<br />

• The role of the manager<br />

• Leadership styles<br />

• The manager as a trainer<br />

• The manager as a coach<br />

• The manager as a team<br />

leader<br />

• Personal goals and action<br />

plans<br />

Target Audience: Middle Managers<br />

Leadership 3<br />

Three Days<br />

Leadership Personality and<br />

Managing Performance<br />

• Leadership personality<br />

• Trust management<br />

• Leadership instruments<br />

• Performance management<br />

• Team benchmarks<br />

• Personal goals and action<br />

plans<br />

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c. Change Management<br />

In every facet of life, change is inevitable. As an employer, you cannot stop this change but you can integrate the<br />

human factor so that employees are 'inspired' rather than 'commanded' to support the change. To ensure a<br />

smooth transition in the very first instance, TMI offers a two-day workshop in Change Management. The<br />

workshop highlights the fact that change is crucial to ensure continuous growth and all round learning –<br />

both personally and professionally. Employees will be taken through the process of change, from the initial<br />

denial phase to a renewed level of commitment within the changed circumstances. Practical exercises, case<br />

studies, games and various Change Management models are extensively used to help foster change and<br />

incorporate it in the organization’ s culture.<br />

Key Takeaways:<br />

Contents:<br />

As a result of attending this program, participants • The individual impact of change<br />

will be able to: • Understand and experience change<br />

• Appreciate their role in the change process • Manage others in change<br />

• Understand how to manage, communicate and • Communicate the change<br />

effectively implement change • Implement the change process in<br />

• Understand their reactions to change in a<br />

comprehensive manner<br />

the organization<br />

• Work out constructive behaviors which will<br />

support them in a situation of change<br />

• Get the knowledge and skills on how to<br />

effectively support others in such times<br />

Target Audience: Middle to Senior Managers<br />

d. Coaching For Results<br />

The role of a manager as a coach is especially important when organizations grow and require their people to<br />

move up the development curve quickly and comprehensively. This two-day workshop focuses on imparting<br />

learning skills and teaching participants to apply tools — such as VAK and GROW among others — to real<br />

life situations.<br />

Key Takeaways:<br />

Contents:<br />

As a result of attending this program, participants • Create an understanding of coaching and the values<br />

will be able to: and competencies of a coach<br />

• Learn the value of coaching in performance • Develop skills to engage with colleagues being<br />

management coached by building rapport<br />

• Practice skills and acquaint themselves with the • Develop skills of listening and use high impact<br />

process and structure of coaching questions<br />

• Work effectively in performance and • Apply the GROW process in performance<br />

development-related situations reviews/development planning<br />

• Enhance performance and the motivation of • Help participants understand how to create a<br />

team members and develop them in line with coaching culture<br />

their and the organization’ s goals • Formulate individual development plans based on<br />

coaching principles<br />

•<br />

•<br />

Other Leadership solutions:<br />

Using Emotions Intelligently<br />

Giving Recognition<br />

Target Audience: Middle to Senior Managers<br />

Organizational Development<br />

and Culture Change 4<br />

TMI believes that robust Organizational Development (OD) interventions are<br />

those that go to the core of the business strategy and utilize ‘organizational<br />

values’ as a way to help align all functions, teams and individuals across the<br />

entire organization.<br />

Implemented well, this helps build a differentiated proposition, an emotional<br />

connection and produces tangible business results.<br />

TMI does not believe in a ‘quick fix’ approach. Best practices from across the<br />

world suggest that typically it may take 18-24 months for new organizational<br />

practices and mindsets to become completely integrated and be fully<br />

sustainable.<br />

This depends upon where the organization starts from, since every company is<br />

different. However, any intervention takes commitment, time and focus by the<br />

entire organization.<br />

TMI also believes that if change has to be sustainable, the intervention should<br />

target all the areas that impact the culture of the organization. These areas are<br />

covered in our 5 Box Model:<br />

Beliefs<br />

Aspirations<br />

Codes<br />

Direction<br />

Purpose<br />

TMI’s Change Process – The 5 Box Model<br />

Values Signals<br />

Skills Structure Systems<br />

Behaviors<br />

Communication<br />

Attitude<br />

Image<br />

IT<br />

Financial<br />

Managerial<br />

Organizational<br />

Interpersonal<br />

Responsibilities<br />

Departments<br />

Titles<br />

Networks<br />

In building a culture that is conducive to change, it is imperative to ensure that the<br />

organization knows how to align and work with all five elements.<br />

aligning<br />

people<br />

to organizational<br />

values<br />

Procedures<br />

Mechanisms<br />

Information flow<br />

Policies<br />

Software applications<br />

We suggest that companies use this model because it covers both the hard areas (Structure, Systems) as<br />

well as the soft areas (Values, Signals and Skills) of the organization which ensures that the change<br />

process is balanced.<br />

We initiate and execute Organizational Development and Culture Change interventions around the<br />

following areas:<br />

14 15


I. Branded Customer Service<br />

Core Philosophy<br />

Branded Customer Service (BCS) is an integrated organizational development approach designed to bring<br />

brands to life, deliver exceptional customer service, and build long-term customer loyalty and<br />

brand equity.<br />

A brand is fundamentally a business strategy. People often think of brands as logos or advertising messages.<br />

Executed well, they answer fundamental questions that every business must ask itself:<br />

• What do we stand for?<br />

• Why are we relevant to our customers, employees and shareholders?<br />

• How do we differentiate ourselves in the market place?<br />

• What is priority when it comes to framing our decisions, actions and behaviors?<br />

Our Process<br />

Brand Stretch<br />

BCS offers an integrated and focused<br />

strategy to transform the culture in line<br />

with the brand and business strategy. It<br />

works at a logical level by aligning<br />

systems and processes, and at an<br />

emotional level by shifting the hearts and<br />

minds of all employees. By using<br />

complementary dimensions of push and<br />

pull to shift behaviors and attitudes, we<br />

can reshape the culture in line with the<br />

uniqueness and focus of the brand.<br />

Push<br />

The aim is to have practices and<br />

standards aligned to the business goals and strategies. This is achieved by integrating and linking systems and<br />

processes with the brand.<br />

Pull<br />

By connecting the hearts and minds of everyone to the aspiration of the brand, we pull them towards it and<br />

inspire them to truly engage with customers in an on-brand way.<br />

By finding the right degree of stretch or tension between push and pull, we are able to maximize the effectiveness<br />

of the transformation process.<br />

Building Momentum<br />

A typical change management approach is to describe the ‘as is’, define the ‘to be’ and then plot a course which<br />

takes the system towards the desired end point. Traditionally, that course has been plotted using a ‘problem<br />

solving’ approach using a linear, mechanistic view of organizational practices. However, if problem solving is the<br />

primary driver, the focus for the organization often becomes centered around what is ‘not’ working. BCS places<br />

a greater emphasis on what is already working in the organizational system (the unique qualities and<br />

strengths), and uses those as foundations to initiate the change process. The aim is to build momentum<br />

as quickly as possible, but at the same time manage the pace in line with the organization’s ability to<br />

absorb change.<br />

Developing Capability<br />

What are we<br />

aiming for?<br />

How will we<br />

do it?<br />

What’s<br />

my role?<br />

Are we<br />

serious?<br />

How are<br />

we doing?<br />

Business Connection Model<br />

Logical<br />

Connection<br />

Emotional<br />

Connection<br />

Brand<br />

Connection<br />

Compliance Commitment Branded Service<br />

Sustainable change is only achieved when both the outcomes and process are truly owned by the organization.<br />

TMI’s objective is:<br />

• To achieve high levels of commitment from management and staff, and at the same time to;<br />

• Instil the capability on the inside in order to lead, manage and drive the process on an ongoing basis<br />

16<br />

Goals<br />

Strategies<br />

Tasks<br />

Action<br />

Measurement<br />

Meaningful<br />

purpose<br />

Shared<br />

values<br />

Attitudes<br />

Walk the talk<br />

Encouragment<br />

Brand<br />

promise<br />

Brand<br />

values<br />

On-brand<br />

behavior<br />

Brand<br />

integrity<br />

Brand<br />

alignment<br />

Throughout a BCS initiative our aim is to develop your internal capability by:<br />

• Establishing internal communication, HR management and measurement infrastructure for effective brand<br />

integration and management<br />

• Developing skills and tools appropriate to all functional areas and levels of management<br />

• Shifting mindsets, perspectives and behaviors in relation to the business strategy<br />

Describe (not prescribe) Outcomes<br />

Personal customer service (internal and external) is dynamic in nature. If customer experience is to be authentic<br />

and engaging, it cannot be prescribed in detail. When too many rules and scripts restrict people, they become<br />

focused on the process of the experience rather than the outcome, and it becomes mechanical and does not<br />

come across as authentic.<br />

BCS aims to both re-orient this by shifting mindsets and focusing on the outcome your company is aiming for<br />

(what we want the customer to feel), rather than a step-by-step process to follow. Once this is embedded across<br />

the organization we can start to look for ways to gradually loosen the parameters of control. Throughout, it is the<br />

leaders who shape the relevant boundaries of empowerment so that their people can react and respond ‘in the<br />

moment’, using their best judgment to create on-brand experiences.<br />

Emergent Strategy<br />

With complex issues such as service culture, it is almost impossible to predict the exact impact of<br />

changes until they are introduced. Consequently, it is important that the solution is shaped and refined through<br />

the process. In practice this means:<br />

• Interventions, which the decision-making group adjudges will move the organization in the right direction, are<br />

initiated. The impact of these interventions is then assessed and refinements are made<br />

• While issues and challenges can be assessed at any point, we must take some action in order to learn<br />

more about the problem<br />

• An approach is required where decision-makers develop a common understanding and agree upon a<br />

direction<br />

Recovering ?<br />

off-brand<br />

service<br />

Understanding<br />

the organization’s<br />

brand<br />

Delivering the<br />

organization’s<br />

unique ?brand<br />

of service<br />

Managing<br />

on-brand performance<br />

Empowering<br />

staff to deliver<br />

the brand<br />

Recruiting<br />

for brand fit<br />

Brand<br />

engagement<br />

Service<br />

management<br />

system<br />

Learning<br />

about brand<br />

and service<br />

Designing a ?<br />

communication ?<br />

plan<br />

Internal brand<br />

communications<br />

Establishing<br />

vision and<br />

mission<br />

Taking ?<br />

action<br />

Exploring<br />

brand<br />

possibilities<br />

Brand DNA<br />

framework<br />

Creating write on<br />

communications<br />

On-brand<br />

measurement<br />

Developing<br />

brand<br />

champions<br />

Defining<br />

customer ?<br />

experience<br />

Researching<br />

current<br />

position<br />

Exploring<br />

key issues<br />

Analyzing HR and<br />

communication<br />

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II. Building a Customer Centric Culture<br />

Core Philosophy<br />

We believe that in a customer centric organization, every employee knows and understands that they give<br />

service to the customer. In such organizations, the ‘Line of Sight’ to the customer is very clear. Our philosophy in<br />

creating a customer centric culture is visible in the following two statements:<br />

• External service quality can not exceed internal quality of service<br />

• Internal service depends on the culture that exists within the organization<br />

We ensure that the process we follow for building a customer centric culture encompasses this philosophy.<br />

Our Process<br />

1. Diagnostics<br />

The process starts by conducting diagnostics for the organization to identify the areas of strength and<br />

development vis-à-vis Customer Centricity. A typical diagnostics study uses the following methodologies:<br />

• Service Culture Survey • Interviews • Observations<br />

• Focus Group Discussions • Mystery Shopping<br />

The findings of diagnostics are presented to the organization’s top management.<br />

Diagnostics<br />

Led by<br />

Project<br />

Team<br />

Implementation Process<br />

Powered by<br />

Change<br />

Agents<br />

Internal Communication<br />

Implemented by<br />

everyone through<br />

PPF Workshop<br />

Implementation of<br />

Action Projects<br />

2. Project Team 5.Internal Communication and Reward and<br />

To take the intervention forward a Project Team is set Recognition Strategy<br />

up. This team consists of empowered team members The entire process is supported by a robust internal<br />

who are responsible for taking the initiative forward. communication strategy. This includes both a pre-<br />

launch and post-launch internal communication plan.<br />

3. Change Agents<br />

The objective is to cover the breadth and depth of<br />

It is a well known fact that in any kind of change communication through various vehicles. TMI uses a<br />

process only 2% of people are actually very open to variety of vehicles to cover the entire gamut of<br />

change. These people can be very well utilized as<br />

ambassadors of Customer Centricity. The Change<br />

communication activities in depth.<br />

Agents help engage other people in the organization. We also help organizations design an appropriate<br />

They also become facilitators of the change process.<br />

4. Putting People First Workshops<br />

reward and recognition strategy which is in alignment<br />

with customer centricity.<br />

The entire organization is then energized through 6. Improvement Projects<br />

TMI’s Putting People First workshops. These two day TMI also recognizes the fact that apart from focusing<br />

cross-department, cross-level workshops release on soft areas of customer centricity it is equally<br />

tremendous energy into the organization. important to focus on hard aspects.<br />

The Putting People First workshops are also followed To do this, throughout the process Improvement Areas<br />

by coaching workshops for all managers within the are identified within the organization and improvement<br />

organization so that they can drive improvement projects rolled out.<br />

areas within their department.<br />

III.International Complaints Culture Survey (ICCS)<br />

No one can doubt the impact of customer loyalty on the profitability and growth of an organization. Similarly, how<br />

well customer complaints are managed can make the difference between cementing loyalty or losing customers<br />

forever. Despite this awareness, our experience shows that there is considerable dissatisfaction with the systems,<br />

processes and attitudes of many organizations in their handling of these critical moments of truth with customers.<br />

This is where TMI’s International Complaints Culture Survey comes in. By using this mechanism, you can<br />

measure your organization’s level of preparedness and ability to handle complaints effectively, enable<br />

service recovery and loyalty through your practiced values, signals, people and systems. You can access<br />

internal comparisons based on regions and functions and assess your organization’s competitive position<br />

internationally vis-à-vis complaint handling and service recovery.<br />

The International Complaints Culture Survey has been used by TMI India as a diagnostics tool for service-<br />

related initiatives from 2001-2006 and over 20,000 employees of participating organizations have<br />

been covered.<br />

Survey Deliverables:<br />

Contents:<br />

• A specific company report • Understand what customers need and how their actions<br />

• Overall company analysis<br />

impact perceptions<br />

• Departmental analysis<br />

• Take on additional responsibility; ‘own’ problems and gain<br />

• Level analysis<br />

a heightened sense of the organization’s mission and goals<br />

• Regional analysis<br />

• Identify and work on key improvement project areas within<br />

• Consultative feedback<br />

• A national report launch event<br />

• An international report<br />

the organization<br />

•<br />

•<br />

Is conducted with employees. They rate<br />

the organization’s performance across<br />

10 key factors:<br />

• Basic attitude towards complaints<br />

• Encouragement and accessibility<br />

• Processing complaints<br />

• Training<br />

• Empowerment<br />

• Willingness to change<br />

• Staff recognition<br />

• Customer service policy and systems<br />

• Customer information<br />

• Internal customers<br />

Other Organizational Development and Culture Change solutions:<br />

Vision and Value Deployment<br />

Employee Survey Customer Survey<br />

Building an Employeeship Culture<br />

INTERNATIONAL COMPLAINTS CULTURE SURVEY<br />

Is conducted with customers.<br />

It explores:<br />

B2C<br />

B2B<br />

• The customers’ expectations from you<br />

and actual experiences with your<br />

organization<br />

• How satisfied our customers are and<br />

how closely are their views aligned<br />

with the perception employees have of<br />

the organization’s performance?<br />

• Behavior, attitudes and expectations of<br />

you from complaint areas<br />

18 19


TACK has a unique expertise with a deep rooted specialization in Sales and Sales<br />

Management development solutions. This is built from many years of practical<br />

experience and is consistently refined with ongoing research.<br />

We provide solutions to elevate the skills and competencies of your people and<br />

your organization in these areas to advance your business to a higher level of<br />

success.<br />

A sale can be understood as developing business, nurturing relationships, building partnerships or increasing<br />

your client base. For us at TACK, a sale is a business philosophy — which, implemented in the right format, can<br />

be the propelling force behind any organization’s success.<br />

At TACK, we firmly believe in this philosophy and all our solutions — well defined processes in themselves — aim<br />

at delivering excellence in sales .<br />

With well established offices in over 40 countries worldwide, our Sales Training and Process Solutions cater to<br />

any organization that values its customers, nurtures relationships and lives the sales philosophy. Our<br />

international platform helps us to target global as well as local companies and address their sales requirements.<br />

It also allows us to work on building their capabilities and advancing their business through a repertoire of<br />

training and consulting solutions.<br />

TACK has developed unique models, approaches and tools that offer great benefits to<br />

individuals and organizations, including:<br />

•<br />

•<br />

•<br />

PRO-PAYBACK®, our sales model<br />

FIND, our powerful questioning model<br />

OFFER ANALYSIS, our customer motivation model which incorporates:<br />

•<br />

•<br />

TACK’s unique concept of ‘YOU’ APPEAL<br />

TACK IQ, our new key account management tool<br />

TACK offers specialized knowledge and expertise to deliver powerful solutions, consulting services, and<br />

integrated support.<br />

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L<br />

S<br />

TACK Sales Skills Tower<br />

The TACK Sales Skills Tower reflects our philosophy<br />

of supporting individuals and organizations in the<br />

development of their skills and competencies in the<br />

key areas of Sales and Sales Management<br />

Strategic Sales Management<br />

Consolidation<br />

Sales Management<br />

Strategic Int’l Account Management<br />

Strategic Channel Management<br />

Strategic Account Management<br />

Advanced Professional Skills<br />

Career Enhancing Skills<br />

Consolidation<br />

Comprehensive Sales Skills<br />

Sales Awareness<br />

1<br />

Profitable Sales Management<br />

Field Sales Management 2<br />

Field Sales Management 1<br />

Global Account Management<br />

Managing Channel Partners<br />

Key Account Development<br />

Relationship Management?<br />

Profitable Negotiating<br />

Successful Networking<br />

Winning Sales Presentations<br />

Making <strong>Your</strong> Time Count<br />

Developing <strong>Your</strong> Interpersonal Skills<br />

Sales Training Course 2<br />

Selling to Industry and Commerce<br />

Professional Telephone Selling<br />

Sales Training Course 1<br />

Sales for Non-Sales people<br />

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Sales Training Course 1<br />

Practical and participative, this three-day workshop enables your sales team to learn the latest ways to apply<br />

professional, solution-based selling techniques. Through a carefully constructed program of group projects,<br />

individual exercises, videos, discussions and input sessions, your sales people will acquire the knowledge and<br />

skills which will give them the confidence and drive that is mandatory for success. Focusing specifically on faceto-face<br />

contact, the training revolves around self-appraisal and role-playing feedback. This course will impart<br />

skills such as motivation and persuasion and help participants get better at closing profitable business deals.<br />

TMI has specifically designed tools such as PAYBACK and Sales Maze for this program.<br />

Key Takeaways:<br />

As a result of attending this program,<br />

participants will be able to learn:<br />

• The latest ways to apply professional,<br />

solution-based selling techniques<br />

• How to be more professional in their<br />

personal selling situations<br />

• To work on the PAYBACK model to<br />

create a coherent sales structure<br />

Contents:<br />

• Opening of the call<br />

• Detailed investigation<br />

• Persuasion phase<br />

• How to create rapport<br />

• Objection handling<br />

• Closing/Gaining commitment<br />

• Offer analysis<br />

Target Audience:<br />

Organization’s Sales Team<br />

Sales Training Course 2<br />

Planning/Prioritization<br />

Research<br />

Objectives<br />

Purpose - Reason for call<br />

Attention - Focus buyer’s attention<br />

You Investigate - In-depth questioning<br />

Benefits and ‘YOU’ Appeal - Personalize the offer<br />

Answer objections - Defend the value<br />

Commit - Closing techniques<br />

Keep developing - Grow the account<br />

A totally participative workshop, the Sales Training Course 2 is designed to practise, extend and develop<br />

selling skills and techniques. Focusing specifically on face-to-face contact, the training revolves around selfappraisal,<br />

role-playing and feedback. The course numbers are limited so that everyone receives individual<br />

training and coaching. The focus is on your company, your product/service and how best your sales team can<br />

sell it. Over the two-day workshop, participants undergo the ‘Sales Maze’ exercise and prepare a personal<br />

action plan to meet their particular development priorities.<br />

Key Takeaways: Contents:<br />

As a result of attending this program, participants • Setting objectives<br />

will be able to: • Investigation/questioning<br />

• Reinforce and fine-tune the key skills they learn • Objection handling<br />

on STC 1 • Closing/Gaining commitment<br />

• Get individual problems and concerns addressed • Offer analysis<br />

in these practical workshops<br />

• Receive individual training and coaching based<br />

on their personal selling situation<br />

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R<br />

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A<br />

Y<br />

B<br />

A<br />

C<br />

K<br />

Target Audience: Organization’s Sales Team<br />

Plan your time and territory<br />

Prioritize your account<br />

Research customer background,<br />

their industry and competition<br />

Identify in advance, clear<br />

objectives for the call<br />

Key Account Development<br />

Maintaining good relationships with key<br />

accounts or Key Account Development<br />

is essential for any organization. Through<br />

this two-day TACK workshop,<br />

participants will be introduced to a<br />

process that has been specifically<br />

Key<br />

designed to help plan and execute a<br />

Account<br />

sales strategy to suit prospective<br />

Manager<br />

accounts, including complex longterm<br />

ones. It helps build the planning<br />

techniques that are required to help increase<br />

profitable sales and uses tools such as The TACK<br />

Intelligent Account Management System, TACK IQ ®,<br />

etc. What makes this course highly effective is that each<br />

Environment<br />

Focus Team<br />

participant gets to focus on one ‘live’ account. By working<br />

session-by-session on a high value, active account during the course,<br />

he/she leaves with a blueprint for immediate results.<br />

R&D<br />

Focus Team<br />

Joint<br />

Management<br />

/Board<br />

Meetings<br />

Distribution<br />

Focus Team<br />

Operations<br />

Focus Team<br />

Market<br />

Research<br />

Focus Team<br />

Finance<br />

Focus Team<br />

Main<br />

Contact<br />

Key Takeaways: Contents:<br />

As a result of attending this program, participants will • Definition of Key Accounts and<br />

be able to: Key Account Management<br />

• Gain that all-important competitive edge and learn • Identify key accounts<br />

to analyze organizational structures and allow • Four foundation blocks: Research, Analysis,<br />

for ‘politics’ Strategy and Tactics<br />

• Learn to handle competition • Investigation for Key Accounts and TACK IQ<br />

• Learn important skills such as how to motivate and<br />

negotiate with influencers and decision-makers<br />

demonstration<br />

Field Sales Management<br />

Selling Company Buying Company<br />

Target Audience: Key Account Managers<br />

A Field Sales Manager succeeds through team effort. Whether he/she is newly appointed or a stalwart, this<br />

practical two-day workshop offers a wealth of ideas for achieving sales targets. It uses tried-and-tested<br />

tools such as the Sales Maze, films and structured role-plays so participants can relate and identify with<br />

the training.<br />

Key Takeaways: Contents:<br />

As a result of attending this program, participants • Skills and qualities required of the job<br />

will be able to: • Leadership and motivation<br />

• Lead and motivate their team to achieve • How to train the sales team for greater productivity<br />

outstanding results • How to organize and conduct field visits, trainings<br />

• Learn how to make the team look forward to and sales meetings<br />

field visits • How to prepare and deliver an effective<br />

• Train and develop them during customer visits presentation<br />

• Finance for sales managers<br />

• Key Performance Indicators — an objective<br />

measurement of performance<br />

Target Audience: Sales Manager<br />

22 23


Profitable Negotiations<br />

Negotiation is a unique activity — part science, part art, part technique. It requires a new set of skills in<br />

addition to your existing selling (or buying) skills. This active and participative workshop will show you how<br />

to co-operate rather than compete and how to achieve a good result for both parties.<br />

Key Takeaways: Contents:<br />

As a result of attending this program, participants will • Defining negotiation<br />

be able to: • Finance in negotiation and negotiating styles<br />

• Plan their strategy • The buyer’s perspective<br />

• Learn how to execute strategy effectively • Sources of power<br />

• Learn how to conclude a deal without giving away • Strategies and tactics<br />

their profit • Action plans<br />

Sales Academy<br />

The key aim of an Academy is to maximise the impact of all development activities and to align them to<br />

business goals by using a high profile and branded vehicle, the Academy, throughout the organization.<br />

A well planned and executed academy can:<br />

• Establish a platform for excellence by identifying and promoting ‘best demonstrated practice’<br />

• Contribute to consistency of approach across the entire organization and help highlight success<br />

• Enhance the profile of sales people and sales managers who achieve levels of excellence through their teams<br />

Types of Sales Academy<br />

In our experience the Academy can be used in two<br />

key areas:<br />

1. Branding<br />

TACK Certified Sales Team<br />

The Academy can be used as a brand or logo to<br />

lend impact to the training and development<br />

initiative. It can be used in a simple or in a more<br />

complex way. For example, some organizations<br />

Professional<br />

Sales<br />

Management<br />

Development<br />

Profitable Sales Management (PSM)<br />

Key Account Development (KAD)<br />

create various levels of awards within the Academy<br />

and link these to certain performance criteria,<br />

Field Sales Management (FSM)<br />

activities and targets and may include foundation,<br />

intermediate or advanced levels. The Academy can<br />

be branded ‘in association with TACK’.<br />

2. Certification<br />

Professional<br />

Sales<br />

Development<br />

Sales Training Course 2 (STC 2)<br />

Negotiation Professional<br />

Skills Telephone Selling<br />

This requires a totally different level of commitment<br />

from the participating company. All training is<br />

certified in line with organizational standards. The<br />

Winning Sales<br />

Presentations<br />

Creating<br />

Relevant MIS<br />

work involved at this level often requires formal<br />

training courses and demonstration of application<br />

and written work. In our experience it requires strong<br />

commitment throughout the organization.<br />

Sales Training Course 1 (STC 1)<br />

TACK can work alongside the organization in taking it through the certification process.<br />

The Sales Academy comprises three levels:<br />

Target Audience: Sales Team<br />

Foundation Intermediate Advanced<br />

• Selling skills<br />

• Activities<br />

• Relationships<br />

• Performance<br />

• Knowledge<br />

• Relationship management<br />

• Account growth<br />

• All-round performance<br />

• Market analysis<br />

• Business awareness<br />

The Sales Academy is YOUR Showcase of Excellence.<br />

24<br />

• Account maximization<br />

• Relationship management<br />

• Market evaluation<br />

• Business management<br />

Relationship<br />

Management<br />

PC Skills<br />

Some of our valued clients<br />

TM<br />

• Airtel • EXL Service • Keane Inc. • Tata Telecom<br />

• American Express • Fidelity • Max Healthcare • Tata Teleservices<br />

• Amway • FLSmidth • Max New York Life • TCS<br />

• Aricent • Fortis Healthcare • Microsoft • Telecom<br />

• Avon • GE Healthcare • Novell • Thomas Cook<br />

• Birla Sunlife Insurance • Gillete • Novo Nordisk • TNT Courier<br />

• Blue Dart Express • Glaxo SmithKline Beecham • Oberoi Hotels • Transworks<br />

• Boston Scientific Ltd. • Global Logic • Oracle • Vertex<br />

• BPL Mobile • Godrej • Pepsi • Wipro<br />

• British High Commission • HDFC Securities • Pfizer • Yum! Restaurants Intl.<br />

• Cargill India • Hewitt • Punjab National Bank<br />

• Ceat India • Hexacom • Rallis India<br />

• CISCO • HSBC • Royal Bank of Scotland<br />

• Crimson Logic • Hutch • Sanofi-Aventis<br />

• DFID • ICI • Sapient Corporation<br />

• DHL Express • Imaje India • Schindler<br />

• DuPont • India International Center • SGS India<br />

• Ebony Private Ltd • Infosys • Shaw Wallace<br />

• Ericsson • Intellinet • SRL Ranbaxy<br />

• Hewlett – Packard • ITC Hotels • Syntel<br />

• ESPN • J. Walter Thomson • TATA AIG<br />

• Accenture • Daksh eService Pvt. Ltd. • L'Oreal<br />

• American Express • Dell • Maruti Udyog Ltd.<br />

• Aptech ltd. • DHL Express • Mercedes<br />

• Bank of Tokyo • Ernst & Young • Merryl Lynch<br />

• Bayer • Gillette • Microsoft<br />

• Bharat Shell • Glaxo SmithKline Beecham • Motorola<br />

• Bombay Dyeing • HP • Nestle<br />

• BP • Hughes Communication India Limited • Novo Nordisk<br />

• BPL Mobile • Hutch • PriceWaterhouse Coopers Ltd.<br />

• BT • IBM • Shaw Wallace<br />

• Cargill India • Infosys • Tata AIG<br />

• Castrol • InterGlobe • Tata Telecom<br />

• Citibank • Johnson & Johnson • Tata Teleservices<br />

• Coca–Cola • Kodak • TNT Courier<br />

• Dabur India Ltd. • Levi Strauss

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