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L - Akron-Summit County Public Library

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For the<br />

Ind~ndml<br />

BANK OF AKRON (-<br />

328 SOUTH MAIN ST. (Near Exchange) Buunsu<br />

Marnhr F a Daponsr Iruumnce Grporotnon<br />

THIS DIRECTORY IS A PRODUCT OF<br />

THE BURCH DIRECTORY CO.<br />

A Member of The<br />

Association of North American Directory Publishers<br />

Tbns assnnng patrons the ultimate service tbat skill and care can produce in<br />

the way of City Directones, and providmg protection against frandnlent adver-<br />

tising scbemes which operate nnder tbe name of Directories.<br />

Tbe following "Standards of Practice," adopted at the inception of the Associa-<br />

tion in 1898, and strictly adhered to since that date, is your guarantee of mtir<br />

factory Directory Service.<br />

The pnblisber of a Directory sbonld bnsiness and social reference and di-<br />

dedicate bis best efforts to the cause rector of buyer and seller.<br />

of bnsineen uplift and social service, 5. To dechne any advchment<br />

and to tbis end pledge himself: wbicb bas a tendency to mislead or<br />

1. To consider, first, tbe interest<br />

of the user of tbe Directory.<br />

2. To subscribe to and work for<br />

truth, bonesty and accuracy io all de-<br />

partments.<br />

3. To avoid confnsmg duplication<br />

of listings, endeavoring to classify<br />

every concern nnder the one beading<br />

that best describes it, and to treat<br />

additional listings as advertising, to<br />

be cbarged for at regular rates.<br />

4. To increase public knowledge of<br />

what Dictories contain; to study<br />

public needs and make Directories to<br />

supply tbem; to revise and standard-<br />

wbicb does not conform to bnsiness<br />

integnty.<br />

6. To solicit snbscnptlons and ad-<br />

vertising solely upon the ments of<br />

tbe pnblcations.<br />

7. To avoid misrepresentation by<br />

statement or inference regarding cir-<br />

culation, placing the test of reference<br />

pnbhcity upon its accessibility to<br />

seekers, rather than on the number<br />

of copies sold.<br />

8. To co-operate with approved or-<br />

ganizations and individuals engaged<br />

in creative advertising work.<br />

9. To avoid unfair competition<br />

ize metbods and classi6cations, so<br />

10. To determine wbat is the higbest<br />

and largest function of Directoms<br />

that wbat is wanted may be most ~n public service, and then to atrive<br />

easily found and the Directory be in every legitimate ray to promote<br />

made to sene its fullest use as a that function.<br />

I -<br />

THE<br />

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0<br />

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N<br />

E<br />

R<br />

R<br />

E<br />

A<br />

L<br />

T<br />

Y<br />

CO.<br />

REALTORS<br />

* *"ps.t"<br />

Mo-#'msnt<br />

* Brobrosa<br />

* R snd<br />

* I...umnu<br />

A P P ~ "<br />

-<br />

Phone<br />

HEmlock<br />

3115<br />

Holloway Insurance & Real Estate Agency G mnl j n s ~ ~ ~ a<br />

2llOSOUTH HIGH ST. OfffcePhonefR-2415 k. Phone UN-2452 and Real Estate<br />

Lmru<br />

739<br />

FIRST<br />

CENTRAL<br />

TOWER

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