Towards a Level Playing Field - Australian Sports Commission

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2 Towards a Level Playing Field: sport and gender in Australian media Volume of stories by publication date Table 2: Number of stories by publication date* Publication date # of stories November 19 1 21 1 24 1 25 8 26 45 27 32 28 30 29 42 30 40 December 1 35 2 26 3 25 4 33 5 25 6 25 7 33 8** 96 13 1 15 1 Total 500 * Media monitoring took place between Tuesday 25 November and Monday 8 December 2008. A few stories fell outside these media monitoring dates as the publication times for magazine stories were either weekly or monthly. ** The announcement of the death of marathon runner Kerryn McCann distorts the fi gures for this date. Media format, publication date and publication type Table 3: Number of stories by media format and publication date Publication date Newspapers Magazines Radio Television November 19 1 21 1 24 1 25 5 3 26 37 8 27 21 8 3 28 22 6 2 29 42 30 26 10 4 December 1 31 3 1 2 25 1 3 7 1 17 4 30 3 5 24 1 6 25 7 31 2 8 23 54 19 13 1 15 1 Total 344 8 116 32 Table 3 shows the total number of stories, by publication date, produced by the major news media of print newspapers and magazines, and broadcast radio and television. Newspaper stories dominated the sample period with a total of 343 stories collected. The Slice Media monitoring service also provided information on the types of publications (across all media) categorised by region, and this is summarised in Table 4. Volume of stories by publication type Table 4: Volume of stories by publication type Publication type # of stories % of total corpus Capital city daily 179 35.8 Regional daily 154 30.8 Metro 146 29.2 National 21 4.2 Total 500 100
The categories ‘capital city daily’ and ‘regional daily’ were applied to newspapers, so, for example, The Sydney Morning Herald was classifi ed as a ‘capital city daily’, while The Morning Bulletin (Rockhampton) was classifi ed as a ‘regional daily’. There was one national newspaper recorded in this study, which was The Australian. Magazines were classifi ed as ‘national’. Radio and television stations were classifi ed as either ‘metro’ or ‘national’. All television stations were assigned the category ‘metro’, as they were all identifi ed by location (state capital) in the media tracking fi les. For example, Fox Sports News was classifi ed a ‘metro’ television station as it identifi ed Sydney as its broadcast location. Only two radio broadcasters were defi ned as ‘national’. These were Triple J and Radio National, both of which are ABC radio stations. Publication type Newspapers In the following section, general analyses of newspapers are offered in terms of the major publications in which stories were published (Table 5). Table 5: Story count by newspaper Publication # of stories % of corpus Syndicated copy 35 10.2 The Canberra Times 25 7.3 The Age 22 6.4 The Courier-Mail 17 5.0 Herald Sun 16 4.7 The Sunday Mail 12 3.5 The Sunshine Coast Daily 11 3.2 The Australian 11 3.2 The Newcastle Herald 10 2.9 Illawarra Mercury 10 2.9 Of all of the reporters in the archive, female journalist Merryn Sherwood, who writes for The Canberra Times, produced the largest number of stories (12). She was followed by Paul Malone (seven stories), who is a renowned sports reporter currently writing for The Courier-Mail (Brisbane). Of the top 13 named reporters, seven of them were female. A total of 76 stories in the print newspaper and magazine corpus were written by named female journalists. Table 6: Story count by reporter* SECTION ONE 3 Name of reporter # of stories Unattributed 120 AAP (Australian Associated Press) 12 Merryn Sherwood 12 Paul Malone 7 Chris Roots 5 Andrew Aloila 4 Dan Silkstone 4 Ellen Whinnett 4 Josh Leeson 4 Nicole Jeffrey 4 AAP and John Salvado 3 Jackie Epstein 3 Jesse Hogan 3 Kristen Burrows 3 Linda Pearce 3 * Table 6 shows the top 15 reporters. Of these stories, 48.4% were in general news and 44.6% were located in the sports pages. Magazines Only eight stories in the whole corpus were sourced from magazines. The following table summarises the data collected on magazine stories. Seven of the eight magazine articles made use of photographs in their stories. The one story that did not use an image was the news report on the death of an Indigenous netballer in the Koori Mail. Table 7: Story count by magazine Publication # of stories % of corpus The Australian Jewish News 1 12.5 Koori Mail 2 25.0 LOTL 1 12.5 TV Week 1 12.5 Who Weekly 1 12.5 Woman’s Day 1 12.5 ZOO Weekly 1 12.5 Total 8 100 Radio A total of 116 stories were collected from radio broadcasters. Tables 8 and 9 present the general analysis of data collected on radio programs. In contrast to the newspaper reporting on sportswomen (which tended to include quite long stories), nearly 60% of radio stories were short, that is, less than one minute in duration. Furthermore, only seven female presenters were identifi ed as participating in any radio discussion.
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