Towards a Level Playing Field - Australian Sports Commission

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SECTION ONE SECTION TWO Qualitative and quantitative media analysis October 2008–July 2009
Page 1: Towards a Level Playing Field: spor
Page 4 and 5: ii Towards a Level Playing Field: s
Page 6 and 7: iv Towards a Level Playing Field: s
Page 8 and 9: vi Towards a Level Playing Field: s
Page 10 and 11: viii Towards a Level Playing Field:
Page 13 and 14: SECTION ONE SECTION ONE Quantitativ
Page 15 and 16: The categories ‘capital city dail
Page 17 and 18: Other general information Total num
Page 19 and 20: Jones (2003:108) also suggests that
Page 21 and 22: competing in or about to compete in
Page 23 and 24: We also looked at the relationship
Page 25 and 26: Table 27: Analysis of emotional dis
Page 27 and 28: Table 32: Source of evaluation Sour
Page 29: Advocates of female athletes argued
Page 33 and 34: Share of voice Charts 2 and 3 show
Page 35 and 36: Chart 5: Male sport — sports cove
Page 37 and 38: Text type The categorisations of te
Page 39 and 40: Similarly, Vande Berg and Projansky
Page 41 and 42: Linguistic analysis — studio intr
Page 43 and 44: ‘It’s been a sad 24 hours for t
Page 45 and 46: Chart 19: Volition — studio intro
Page 47 and 48: While the continuous nature of tele
Page 49 and 50: As with emotion lexis in the studio
Page 51 and 52: Examples of negative emotivity incl
Page 53 and 54: Chart 30: Sports most reported by s
Page 55 and 56: Chart 34: Topics related to corpora
Page 57 and 58: Chart 37: Spokesperson gender share
Page 59 and 60: Table 41 breaks down sporting disci
Page 61 and 62: Chart 44: Volume of female sports c
Page 63 and 64: SECTION ONE SECTION THREE Qualitati
Page 65 and 66: Share of voice Chart 49 shows the s
Page 67 and 68: stakes injury or other adversity po
Page 69 and 70: As outlined in Sections One and Two
Page 71 and 72: Figure 10: Example of negative emot
Page 73 and 74: Chart 64: Image analysis — overal
Page 75 and 76: Only 70% of the total coverage of t
Page 77 and 78: Chart 71: Source of evaluation —
Page 79 and 80: The fi ndings of this analysis, the
Page 81 and 82:
Chart 78: Volume of leading favoura
Page 83 and 84:
Chart 82: Television station covera
Page 85 and 86:
Trend analysis Chart 86: Volume of
Page 87 and 88:
SECTION ONE SECTION FOUR Quantitati
Page 89 and 90:
Chart 90: Female sports coverage as
Page 91 and 92:
Chart 94: Volume of radio coverage
Page 93 and 94:
Leading media Chart 96: Volume of c
Page 95 and 96:
Chart 98: Volume of coverage of fem
Page 97 and 98:
Leading radio comperes Chart 100: V
Page 99 and 100:
SECTION ONE SECTION FIVE Quantitati
Page 101 and 102:
Competitor comparison Chart 102 sho
Page 103 and 104:
Chart 107 shows a breakdown of dura
Page 105 and 106:
Chart 113: Leading station sports c
Page 107 and 108:
Chart 116 shows the top ten sports
Page 109 and 110:
Leading sports by station Chart 118
Page 111 and 112:
Charts 122 and 123 show the top ten
Page 113 and 114:
Charts 126 and 127 show the top ten
Page 115 and 116:
Table 63: Duration of top ten sport
Page 117 and 118:
Table 67: Duration of top ten femal
Page 119 and 120:
Table 71: Audience for top ten fema
Page 121 and 122:
Appendix A: CARMA ® methodology Me
Page 123 and 124:
References Bednarek, M 2006, Evalua
Page 126:
ausport.gov.au/women
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Towards a Level Playing Field - Australian Sports Commission

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