World Dairy Expo Supplement (complete PDF) - Hoards Dairyman

Around the world of dairy
Make plans
to be where
the dairy
industry meets
BY NOW, you may have seen
World Dairy Expo’s newest slogan
in your recent copies of Hoard’s
Dairyman. “Make plans to be there,
Where the dairy industry meets”,
fits perfectly with this year’s chosen
theme, “Around the World of Dairy
in 5 Days.”
Last year, 2,400 dairy animals,
along with 743 exhibitors and
their crew, arrived on the Alliant
Energy Center grounds for
the greatest cattle show in North
America. Along with them, over
65,000 visitors convened on the
grounds in Madison, Wis.
The international crowd made
a strong showing representing 87
countries. Canada, Mexico, the
Netherlands, the United Kingdom,
and Brazil rounded out the top five
with the strongest international
attendance. Not to be overshadowed,
the trade show also had a good
international showing with exhibitors
from 23 countries.
With abundance of cattle, booths,
and presentations, it’s possible you
may miss events that occur during
the week. Visit www.worlddairyexpo.com
before, during, and after
the shows to view results, seek out
companies represented at the trade
show, and see archived videos and
images. While there, you can also
view live streaming of the cow show
starting daily at 7:30 CDT via an
icon on the home page.
Take time out of your busy day to
support our industry’s youth and
watch their competitions. From
judging to showmanship, and the
fitting competition added last year,
youth attending Expo have many
opportunities to showcase their
talents and strengthen their dairy
skills on the colored shavings.
As always, the Hoard’s Dairyman
staff will be in attendance the entire
week. Be sure to stop by our booth
in the Coliseum and at our new location
in the Exhibition Hall. Even
if you can’t join us in Madison this
year, we will continue to provide
Expo coverage on our Hoard’s@Expo
blog, Facebook, and Twitter for the
duration of the event.
Before October, become an Expo
fan on Facebook, and follow them on
Twitter (#WDE11).
Whether you’re there to see the
finest genetics the world has to offer,
or explore the latest and greatest
technologies, World Dairy Expo
has something for everyone. Expo
is the gathering place for the dairy
industry. We come together to celebrate
our common bond and share
our thoughts, ideas, and passion for
a strong, long-lasting industry. No
matter where you call home, plan a
journey to Madison, Wis., this October
to partake in the dairy industry’s
biggest celebration.
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Circle No. 24 on Reader Response Card
September 10, 2011
HOARD’S DAIRYMAN
EXPO 3

HOARD’S DAIRYMAN
Visit us at World Dairy Expo!
Two Booth Locations:
Coliseum 191-193; Exhibition Hall 3601-3603
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www.wwsires.com
Circle No. 45 on Reader Response Card
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70th Anniversary-Hoards-August.indd 1 8/11/11 1:00 PM
EXPO 4 September 10, 2011
World Headquarters
W.D. Hoard & Sons Company
Fort Atkinson, Wis. 53538
Phone: (920) 563-5551
Fax: (920) 563-7298
Website: www.hoards.com
Email: hoards@hoards.com
Editorial
BRIAN V. KNOX, President
STEVEN A. LARSON, Managing Editor
COREY A. GEIGER, Senior Associate Editor
LUCAS S. SJOSTROM, Associate Editor
AMANDA C. SMITH, Associate Editor
DENNIS J. HALLADAY, Western Editor
DANIELLE M. BROWN, Editorial Intern
RYAN D. EBERT, Art Director
MARLENE C. BRUNNER, Editorial Assistant
DONNA M. SMITH, Editorial Assistant
KELLY A. WOOD Editorial Assistant
Circulation
TAMMY L. STRAUSS, Circulation Manager
Hoard’s Dairyman Books
ELVIRA B. KAU, Book Editor
Online Media
PATTI J. HURTGEN, Online Media Manager
Marketing
National office - (920) 563-5551
GARY L. VORPAHL, Director of Marketing
JANE A. GRISWOLD, Sr. Dairy Marketing Mgr.
WENDY J. CLARK, Dairy Marketing Manager
CINDY GESS, Classified Ad Manager
GAYLE E. GRANDT, Advertising Coordinator
KAREN A. BRANDL, Advertising Support
East Coast office - (919) 554-1944
ANDREW J. DELLAVA, Dairy Marketing Manager
Idaho office - (800) 693-8048
JANET C. FORD, Publishing Representative
West Coast office - (360) 923-4788
KIM J. MUÑOZ, Dairy Marketing Manager
Hoard’s Dairyman is available in English,
Japanese, and Spanish.
International Headquarters
Japanese office - (559) 867-3119
KIM OKUYAMA, Riverdale, Calif.
Mexican office - 52-55-5361-9390
ABELARDO A. MARTINEZ, Mexico City, Mexico
Information on Expo
World Dairy Expo
3310 Latham Drive
Madison, Wis. 53713
Phone: (608) 224-6455
Fax: (608) 224-0300
Website: www.worlddairyexpo.com
Email: wde@wdexpo.com
World Dairy Expo staff
MARK CLARKE, General Manager
RUTH STAMPFL, Administrative Services Mgr.
JOHN ROZUM, Sales Manager
SUSAN ORTH, Sales Specialist
JANET KELLER, Communications and PR Mgr.
LIZ MATZKE, Marketing Manager
LAURA HERSCHLEB, Dairy Cattle Manager
LAURIE BREUCH, Dairy Cattle Show Coordinator
ANNETTE ZIEGLER, Accounting Manager
KELLY BIENFANG, Program Assistant
Admission costs
DAILY — $8 per person, under 12 free
SEASON PASS — $25 per person
Show dates
OCTOBER 2 to 6, 2012
OCTOBER 1 to 5, 2013
SEPTEMBER 30 to OCTOBER 4, 2014
SEPTEMBER 29 to OCTOBER 3, 2015
OCTOBER 4 to 8, 2016

7
40
FEATURES
34
7 Always a student
Canadian Bertram Stewart has become one of the industry’s greats
18 Cows on Canvas
Talented artists show off their dairy art at Expo
20 The next generation of showmen
30 Moons win McKown Master Breeder Award
31 Influential Jersey breeder named
2010 Klussendorf winner
32 The unsung heroes of WDE
34 Capturing opportunities: Keys to success for
Klussendorf-Mackenzie winner
36 World Dairy Expo honors leaders
38 How they’ll remember Expo
39 Kings of the ring
Expo show ring volunteers keep the show moving
40 Top 10 Expo must-do’s
Which one will you do first?
44
44 World Dairy Expo: Where international visitors converge
46 Around the world of the colored shavings
THE ESSENTIALS
8-9 Exhibitor list and guide
10 Schedule
11-15 Maps
17 Meet the 2011 Judges
NATIONAL DAIRY
SHRINE HONORS
16 Guest of Honor
23 Industry Pioneers
24 Distinguished Cattle Breeder
25 Graduate Dairy Production,
Milk Marketing, Klussendorf,
McKown, Iager, Core, and
McCullough scholarships
26 Progressive Dairy Producer
ON THE COVER
28 Student Recognition winners
29 Kildee Scholarships announced
Whether traveling thousands of
miles or down the street, World
Dairy Expo provides a once-a-year
opportunity to connect, learn, and
compete. For five days in October,
the dairy industry converges for a
whirlwind of activity for dairy people
from around the world. From the
trade show to the show ring and
everything in between, attendees
have the chance to experience the
world of dairy. Whether you come by
plane, train, car, or hot air balloon,
World Dairy Expo 2011 is sure to be
a trip to write home about.
Cover design and photos by
Ryan Ebert, Art Director.
HOARD’S DAIRYMAN
September 10, 2011 EXPO 5

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Circle No. 19 on Reader Response Card

Always a student
by Hoard’s Dairyman staff
EVEN at a very early age, Bert Stewart
was a consummate student
who studied those who did well at
their trade . . . be it judging, showing,
coaching, farming, or even playing fast-pitch
softball. It led to his incredible success. Stewart
developed an eye for cattle that is matched
by few in our industry and made him a worldrenowned
dairy judge. His calm demeanor and
unique ability with cattle still make him a soughtafter
leadsman . . . leading an unequalled 16
Grand Champions at the Royal Winter Fair.
Ever grateful for valuable lessons others shared
with him as a youth, Stewart has spent the rest of
his life giving back to young people. Since 1990,
he has brought champion 4-H teams from Ontario
to World Dairy Expo to compete at the National
Contest. As a 20-year fast-pitch softball coach,
Bert led seven teams to titles in the Ontario
championship game. For this and so much more,
Stewart was awarded the 2005 Klussendorf trophy,
was appointed a lifetime Honorary Governor
of the board of directors for the Royal Winter Fair
in 2009, and was inducted into the Canadian
Agricultural Hall of Fame last year.
In 1951, you were high individual at the
Royal Winter Fair’s youth judging contest
and earned a scholarship to attend college.
How did that opportunity change your life?
Back in those days, the agriculture representatives
(extension agents) coached most
youth judging teams. There were three youth
picked for a county team that competed at
the Royal Winter Fair. We judged two classes
of each livestock species: dairy, beef, sheep,
swine, and horses. We had to give reasons
on six classes. I was fortunate to win high
individual honors at the Royal Winter Fair
EVER THANKFUL for the opportunities given
to him as a youth, Bert Stewart has been
coaching Ontario 4-H teams that have been
coming to Madison, Wis., since 1990.
and received the F. K. Morrow scholarship to
attend the diploma course at the University
of Guelph. My team also was fortunate to win
the team prize, as well.
I was very fortunate to have Jim
McCullough as my coach. I took almost a
month off from high school to prepare for
the Royal. Ralph Dunton and my brother,
Hilliard, were the other two members of our
team. Jim was a good coach and he taught us
a great deal about the livestock species. My
father helped coach us on the horses because
Jim didn’t profess to be a horse person. My
dad was a horse judge and did a lot of judging.
You are known for your calm demeanor.
Did that come naturally?
I’m not sure it came naturally. I was fortunate
enough to lead a Grand Champion Ayrshire
bull at the Canadian National Exhibition
when I was just 15 years old. And I had no idea
that I was going to lead this bull or the rest of
this Ayrshire breeder’s cattle. I worked for the
farm for one month prior to the CNE. (The
Canadian National Exhibition was a prestigious
show in the 1950s and 1960s, having
over 300 head of Holsteins.) We took six head
to the show and I got them clipped. Then I
asked, “Who’s going to show these tomorrow?”
He said, “You are.”
Well, I didn’t even have white clothes at the
fair. I had to phone my parents and get them
to bring me white pants. To be quite honest, I
was so nervous. We had an imported bull from
Scotland. I was only 15 years old and went
out and showed against all the big-time Ayrshire
breeders. The bull went on to be named
Junior Champion and then was named Grand.
A few years later, I showed for Rosafe Farms.
In fact, Rosafe Shamrock Perseus was the first
bull I showed for them. He won at the CNE.
The more you go into those big classes and
show, you become more relaxed, and you do
what you have to do to make the animal look
good. Getting worked up never ever helped
me. You had to live with what happened. If
you got badly beat with a good one, you go
back to the next show and get her out better.
You have led many champions, including
16 Grand Champions at the Royal Winter
Fair and most recently the 2010 Junior
Champion Holstein at World Dairy Expo.
What advice would you give to juniors as
they develop their show skills?
The 16 Grand Champions probably will never
be equaled in this era. Of that 16, seven were
Grand Champion bulls . . . five Holsteins and
two Jerseys at the Royal. Also, I showed three
Jersey cows. The famous Jersey, Duncan Belle,
was twice Grand at the Royal (1992 and 1993)
and once Reserve. I showed a couple other Jersey
cows that were Grand and one Brown Swiss cow.
I don’t know what makes me such a good
leadsman. I’ve always told 4-H kids you have
to relax. If you are uptight, the animal is going
to know it. Don’t hold them too tight. You’ve got
to let the animal be herself. If you’re relaxed,
chances are you will get her to relax.
Don’t get me wrong; the bad temperament
ones are bad. But sometimes if you take a bad
one, take her out and work with her and relax
her, you can get a lot of things accomplished.
Leading a lot is certainly a big help. I’ve told
a lot of juniors that you can’t just take your
4-H project and go out in the ring. You’ve got
to do some homework with her at home. You’ve
got to know what’s wrong with them and
you’ve got to lead and correct the mistakes
that they have in conformation.
Out of all those champions that you led,
who was your favorite?
My favorite cow was Sonwill Reflection Bee. I
showed her 25 times and won 21 times with her.
She wasn’t the best Holstein cow I ever led, but
she was the closest thing to a human. I could
throw the lead strap over her neck and she’d follow
me through the crowd and go to the ring at
the Royal Winter Fair. When she went into the
ring, she put her head and her ears up and said,
“I’m here to win.” She was a dream to work with.
The best Holstein cow I led without a doubt
was Quality BC Frantisco who won the 2005
Royal Winter Fair. (She also won in 2004, but
Bert did not lead her.)
The best Jersey cow was Duncan Belle. I was
fortunate to judge World Dairy Expo in 1991
when she was a 3-year-old. I made her Grand at
a time when the Jersey show was much smaller
(she was named Reserve Supreme of the entire
show later that week). After I made her Grand
Champion, Lorne Ella of Rock Ella Farms came
to me and said, “You like this cow as much as I
do. I want you to lead her the rest of her life.”
So, I led Duncan Belle at Louisville, the
Royal, and everywhere she went. She was a
big time cow and she bred (passed her genetics
to her offspring) exceptionally well. Duncan
Belle may be the best brood cow that the
Jersey breed ever had.
For 45 years you have given back to youth,
not only as a judging coach, but as the person
who led the charge to establish what is
now called the Canadian 4-H Classic (previously
known as the Contact Hayo Classic
and then the Scotia Bank 4-H Classic) and
the Ontario Dairy Youth Trust Fund. Why?
The Scotia Bank 4-H Classic just finished
its 31st show. It’s now called the Canadian
4-H Classic. The Ontario Dairy Youth Trust
Fund came later.
(Continued on page EXPO 42)
HOARD’S DAIRYMAN
September 10, 2011 EXPO 7

HOARD’S DAIRYMAN
Around the world of dairy
A & L Laboratories. ....................EH 1308-1309
ABS Global .................................... AL 153-155
Accelerated Genetics ...AL 191-193; EH 3601-3703
Acme Manufacturing .................. EH 1317-1318
ADA Enterprises ....................................AR 487
ADM Alliance Nutrition................ EH 1611-1712
Advanced Animal Diagnostics ................. MC 15
Advanced Comfort Technology. EH 3615-3616; S 3-4
Aesculap AG Germany ............................ MC 87
Affiliated Sires ............................... AL 210-212
AfiMilk ...................................... EH 6302-6303
Ag-Bag .................. EH 2601-2702; TM 664-665
Ag-Link International ....... AL 139-140; MC EB 5
Agpro ......................................EH 2117B-2218
AGQ Nutrition ........................................ AL 143
Agrarian Marketing .....................EH 4001-4103
Agrem .................................................EH 2613
Agricultural Engineering Associates ........MC 80
Agri-Dynamics ..................................... TM GP 4
Agri-Graphics ............................... TM WILLOWS
Agri-King ........................................... MC 47-50
AgriLabs .............................................EH 3704
Agrilac ..................................................AR 443
Agrilight ................................................AR 512
Agri-Max Financial Services .................EH 4507
Agri-Nutrition Consulting......................EH 4403
Agri-Plastics..........EH 4305-4307; TM 610-612
Agri-Pro Enterprises of Iowa .................EH 1315
AgriTech Analytics .................................. MC 32
Agri-Trac ............................................. EH 1705
Agri-View .............................................EH 3403
Agrivolt ......................................EH 4216-4217
AgroChem ...........................................EH 6003
Agromatic ..................................EH 3608-3709
AgSource Cooperative Services ...........EH 4515
AgSourcing International ................AR 431-432
AgSTAR ...............................................EH 2605
AgVet Associates .......................EH 3511-3514
AIC ........................................................EH B-1
Air-Motion Sciences ....................... AR 517-518
AKE Safety Equipment .............................. MC 7
Akey ..................................................... AL 123
Albers Equipment ...EH 2705-2706; TM 690-692
Alberta Forage Industry Network ...EH 1617-1718
All Star Trading .....................................AR 500
Allflex USA .................................EH 4512-4513
Alltech .......................................EH 3201-3304
Alpine Ridge Embroidery ......................... MC 61
Altosid IGR .................................EH 3411-3412
Ambic Equipment ....................... EH 1311-1312
American Agco Trading ...................AR 496-498
American Dairy Goat Association ............ MC 10
American Dairy Science Association .......AL 178
American Dairymen .............................EH 1305
American Dawn ..................................... AL 131
American Forage and Grassland Council ...MC 31tt
American Guernsey Association ............. AL 111
American Health & Safety ...................... AL 126
American Jersey Cattle Association ...AL 101-102
American Milking Shorthorn Society ........MC 84
American Structures .............................AR 484
American Wood Fibers ...........................AR 445
America’s Alfalfa ...................................AR 494
AmeriFlax............................................EH 1611
Amino Plus .........................................EH 2415
Amjay Ropes and Twines ........................ MC 67
AMS Galaxy ...................................AR 413-415
AMS Genetics International ................. MC EL 1
Anderson ............................................EH S 3-4
Androgenics ...................................... MC 69-70
Anez Consulting ................................ MC 23-24
Animal Genetics Japan .......................... AL 214
Animal Health International ........ EH 3714-3716
Animart .....................................EH 2816-2918
Animat ....................................... EH 1401-1402
Anka Products.....................................EH 4113
APC ........................................... EH 3617-3718
Appleton Steel ................................ TM BW 6-8
ARC Agriculture Resource Consulting .....AR 430
Arm & Hammer Animal Nutrition ...EH 4213-4214
Arntjen Germany .............................AL 141-142
Artex Barn Solutions ................EH 2116B-2318
Art’s-Way Manufacturing .................TM 700-702
Aspen Dairy Solutions ............................ MC 57
Associated Milk Producers ..................EH 4406
2011 World Dairy Expo
Exhibitor list and guide
Locator code: AL = Arena Level, Coliseum
MC = Main Concourse, Coliseum
EH = Exhibition Hall
GP = Grazing Pavilion
AR = Arena
TM = Trade Mall
BW = Barn Wall (end of west barns)
EXPO 8 September 10, 2011
A
AT Films .................................... EH 3606-3607
AutoVent ...............................................AR 467
Avatar Energy ........................................AR 420
Avery Weigh-Tronix ..................... EH 4505-4506
Avita Slawomir Rutz ............................... AL 122
AWP International ...................... EH 6300-6301
Ayrshire Breeders Association ........... MC 78-79
B
B&D Rollers ........................................EH 4402
Badger by Valmetal ....................EH 1405-1407
Badger Dairy Club ................................TM BDC
Bag Man ........................................AR 416-418
Bahnub Realty.....................................EH 2414
Balchem. ...................................EH 3914-3915
Barenbrug ..................................EH 1109-1110
BarnCams.............................................. MC 12
BASF Plant Science ........................AR 450-452
Bauer North America ..................EH 1213-1214
Bavarian Fleckvieh Genetics AL 103; TM GP 45-46
Bayland Buildings. .................................AR 424
BCF Technology ......................................MC 53
Beco Dairy Automation. ............. EH 3205-3306
Bender Machine Works .......................EH 3407
Berg-Schmidt KG .................................EH 2514
Berkeley Pumps .................................... AR 473
Best Footing Concrete Grooving ..............MC 45
Beverinox............................................EH 6208
Big Ass Fans ..............................EH 1408-1509
BIOFerm Energy Systems ......................AR 423
Biofiber Damino A/S ...................EH 3511-3514
Biomin America ...................................EH 2707
BioTracking ........................................... AL 162
Bio-Vet................................................EH 3713
BioZyme ............................................... AL 183
Bird Gard ..............................................AR 446
Blue Star Power Systems. ..........EH 5013-5014
Boehringer Ingelheim Vetmedica. ...EH 2806-2909
Boerger ............................................... TM 688
Bogs ................................................... AL 176B
Bonnie Mohr Studio .... MC WL 2-4; EH 4422-4423
BouMatic ...................................EH 3801-3909
Bovance ................................................AL 176
Bovine Boutique ....................................... TM Q
Braun Electric. ...............................AR 426-427
Brickl Bros. .........................................EH 1608
British Columbia Forage Council ....EH 1617-1718
British Livestock Genetics ................... MC EB 6
Brooks Tractor ......................................... TM N
Brown Swiss Cattle Breeders ................ AL 189
Brown Weight Valves ............................. AL 129
Browndale Specialty Sales ............. AL 210-212
Burley Iron Works ..................................AR 491
Burnett Dairy Cooperative ...................EH 6110
Burrows Enterprises ............................EH S 7-8
Byron Seed .....................................AL 147-148
C
C&E Tanks and Silos .............................AR 485
Cal Tag ..................................................MC 56
Calf Blankets by Udder Tech. ..........AR 501-503
Calfology ............................................EH 6005
Calf-Star .............................................EH 1116
Calf-Tel ...................................... EH 2011-2114
Canadian Forage & Grassland .....EH 1617-1718
Canarm .....................................EH 1903-1906
Cargill Animal Nutrition ...............EH 3401-3502
Carol’s Original Works .........................EH 4425
Cary Sign ............................................EH 4429
Cattle Connection ...............................TM BW 3
Cattlemen’s Beef Board ......................EH 4509
CBM Lighting Mfg .......................EH 5015-5016
Central Boiler. ................................TM 726-727
Central Life Sciences .................EH 3411-3412
Central Wisconsin Hay Producers ..........AR 499
Cereal Byproducts Company ................EH 6004
Chr. Hansen ...................................AR 437-438
Cirrus Aircraft ............................... TM 650-652
Claas of America ........................... TM 620-622
Cleary Buildings ..................................EH 4205
Coburn . EH 2801-2905 & 2703-2704; TM GP 22-23
ColoQuick ....................................... AL 171-172
Comfort Hoof Care ......................... AL 184-185
Components Plus ..................................AR 493
Conestoga-Rovers & Associates ....... EH 4517.5
Visit our advertisers’ booths
at World Dairy Expo
Conewango Products. ..........................EH 1107
Conseil Quebecois des Races Laitieres ....AL 222
Context Publications .............................. MC 77
Continental Plastic Corporation .........MC 88-89
Cool Power. ...........................................AR 486
Cooperative Resources International ..AL 218-225
Coopex Montbeliarde ............................ AL 109
Cordex .............................................EH 4503.5
Cotton Incorporated ...................EH 4105-4106
Cottonseed ......................................... EH 4107
Country Silver and Gifts .......................EH 4426
Countryside Environmental Systems ....EH 5006
CowManagement USA .................... AL 105-106
Cowsmopolitan Dairy Magazine ............MC 20tt
Crawford County Grazing Initiative ..... TM GP 41
Creative Genetics of California. ............. AL 109
CRI-MAN Srl. ..............................EH 1506-1507
Croplan Genetics .......................EH 4411-4413
CRV .................................AL 105-106; TM GP 1
Crystal Creek. ................................... TM GP 43
CSF ....................................................EH 1704
Custom Dairy Performance. .................... MC 56
Cutler Fence ..................................... TM GP 32
Cybil Fisher Photography ...................... TM AAA
D
Dairy Agenda Today ...................... AL 186-186B
Dairy Calf & Heifer Association ............EH 1805
Dairy Cheq. ................................EH 1308-1309
Dairy Farmers of America. ...................EH 4507
Dairy Health USA................................... AL 125
Dairy Herd Management .............EH 2505-2506
Dairy Interactive ..........................EH 2717-2718
Dairy Management Inc............... EH 4320-4322
Dairy Records Management Systems .. MC 37-38
Dairy Solutions ...................................EH 1806
Dairy Star ..............................................MC 34
Dairy Tech. ..........................................EH 1614
Dairy Today ................................EH 4516-4517
DairyBusiness Communications ..........EH 4410
Dairyland Hoof Care Institute. ......... AL 184-185
Dairyland Laboratories ........................EH 4104
Dairyland Seed .....................................AR 490
Dairymaster. ..............................EH 2015-2118
DairyRealty.com ..................................... MC 41
Dane County Pork Producers ................ TM 784
Daritech ................... AR 421-422; TM 614-615
Darlington Dairy Supply. .................TM 670-671
DaSilveira Southwest. ...........................AR 515
Dave Jones Plumbing and Heating .........AR 425
DeLaval .....................................EH 3011-3315
Delta Livestock Construction ....EH 2217B-2218
Deluxe Feeds. .......................................AR 507
Destron Fearing ................................ MC 16-17
Development Resources of Iowa ..... AR 470-471
DG29 Blood Pregnancy Test ................EH 4515
DHI Computing Service .......................EH 4304
Dialight Corporation ............................EH 5004
Diamond V ................................ EH 3005-3106
Dick Meyer Company. ..........................EH 2416
Didion Milling ......................................... MC 11
Digi-Star ....................................EH 3814-3815
Dinamica Generale .....................EH 1211-1212
Distillers Grains Technology Council ....EH 1803
DLF International Seed ...................... TM GP 36
Doda ..................................................EH 1313
Dodgeland Ag-Systems ........................EH 1505
Don Themm Enterprises ................. AR 517-518
Double D Supply Company ...................EH 4308
Double S Liquid Feed Services .............. AL 182
DPI Global ..........................................EH 1316
Dr. Larson’s ........................................EH 3503
Dr. Register & Associates. ...................EH 2406
Dramm Corporation ............................... AR 514
Drench-Mate ..........................................MC 33
DSM ...........................................EH 1713-1714
DTN .................................................. MC 27-28
E
Eby Trailers ................................... TM 626-627
Ecklund Drive Thru Gates ....................EH 4329
Ecolab ........................................EH 2717-2718
Economy Feed Mill ................................AR 507
Ecosyl Products ........................ EH 4203-4204
Edgepack ............................................EH 6209
Edney Distributing ..........................TM 708-709
Highlighted exhibitors have
advertisements in this supplement.
Edstrom Industries ..............................EH 3613
Elanco Animal Health .................EH 4317-4319
Ellsworth Cooperative Creamery ..........EH 6109
Emlab Genetics ..................................... AL 118
Environmental Resolutions ....................AR 455
Enz-A-Bac Advanced Products .................AL 175
Esmilco ..............................................EH 4407
Essential Water Solutions .................MC 59-60
Estrotect ............................................EH 3504
Eurogenes .......................................... MC EL 1
European Dairy Farmers; EuroTier 2012 .... MC 8
EW Nutrition .......................................... MC 55
Extrutech Plastics .................................AR 468
E-ZEE Milking Equipment ............ EH 2811-2913
EZ-ID Livestock ID ................................. AL 130
F
FABCO Equipment ......................... TM 640-641
Family Dairies .....................................EH 3507
FAN Separator............................EH 1213-1214
Farmers for Christ International ...........TM BW 4
Farm-to-Consumer Foundation ............. TM GP 3
Farm-to-Consumer Legal Defense Fund .... TM GP 3
Fastrack ....................................EH 4207-4208
FBi Buildings .......................................... MC 39
FDA Center for Veterinary Medicine .........MC 35
Featherlite Trailers ........................ TM 604-605
Feed Supervisor Software ...................... MC 81
Feeding Specific Animal ......................... AL 206
Feedstuffs ..........................................EH 2614
Ferguson Enterprises ................ EH 4004-4005
Fight Bac ............................................EH 1609
First District Association ................... MC 23-24
Five-G Consulting .....................EH 2217B-2218
Flame Engineering .................................TM 672
Flatness International ........................... AL 207
Focus on Energy ..................................EH 4428
Foddertech America ..............................TM 678
FootHuggers Sock Company ................... MC 62
Ford ............................................... TM 712-714
Foremost Farms ..................................EH 4419
Foundation Sires ............................ AL 210-212
Foxland Harvestore .......................TM 634-635
Foxworthy Supply ................................EH 1709
Frank Boucher Chrysler Dodge Jeep ...TM 698-699
Franz Janschitz ...................................EH 6107
Frimont .......................................... AL 112-113
Fritsch Equipment ......................... TM 606-607
Furst-McNess ........................... EH 3408-3509
FutureCow ............................................ AL 163
G
G.L.G. Distributing ..............................EH 1504
Gabel Belting ........................................AR 436
Ganeden Biotech ...................................MC 58
GEA.....EH 2001-2309, 4313-4316, 4601-4603
GenerVations ........................................ AL 216
Genes Diffusion ..............................AL 127-128
Geneseek ............................................. AL 177
Genesis Enterprises ............................. TM 602
Genex Cooperative ......................... AL 218-225
Geno Global ................................. TM GP 34-35
GERA ..................................................EH 6008
German Genetics International ....... AL 139-140
GHD ...................................................EH 4206
Gift Farm .....................................TM BW 11-13
Glengarry Cheesemaking and Supply....EH 6209
Global Cow ..................................... MC WB 7-8
Global Genetic Resources ......................MC 54
Golden Calf Company ...................... AL 171-172
Grande Cheese Company ...........EH 3706-3707
Grassland Oregon ............................. TM GP 25
Graze It, It’s Local ...............................EH 6209
Green County Development ..................MC 28tt
Green Freestall ..............................AR 410-412
Greenhouse Supply ............................... AL 199
Guard-All Building Solutions ..................AR 454
Gypsoil ................................................. AL 132
H
H&S Manufacturing ....................EH 3415-3518
Hanson by Valmetal ...................EH 1405-1407
Harvestore .................................EH 1201-1304
Hatfield Mfg. ................................. AR 465-466
Hay & Forage Grower .............................AR 428
Haybuster ..................................... AR 403-406
UNITED STATES — 185.602 billion pounds produced • 20,267 pounds produced per cow • 9.2 million cows • Chief global producer of cheese and ice cream.

HBM ......................................................MC 40
HealthyCalves ...................................... TM 729
Heartland International ..............EH 4207-4208
Heifer International ..............................MC 66tt
Helfter Feeds ...................................... TM GP 2
Highmark Renewables Research .............MC 80
Hoard’s Dairyman ...AL 213 & 217; EH 4327-4328
Hoard’s Dairyman en Español.......... AL 213 & 217
Holm & Laue Export ................... EH 1117-1118
Holstein Association USA ..................MC 29-31
Holstein International ............................ AL 228
Holstein Plaza ..................................... MC EL 1
Holstein Québec ................................... AL 222
Holstein World ............................... AL 194-195
Hoof Supervisor ..................................... MC 81
Hoof Trimmers Association .....................MC 66
Hoof-Tec Footbath Solutions .................. AL 209
Horizon Organic ................................. TM GP 44
Hubbard Feeds ..........................EH 4007-4009
Huesker Synthetic ................................. AL 160
Humane Manufacturing ..........................MC 64
Hydro Engineering ......................... AR 504-506
I
I.D.ology .............................................EH 4309
IBA ............................................EH 2501-2504
IDEXX Laboratories .............................EH 4324
Illinois Milk Producers’ Association ........ AL 120
ImmuCell Corporation..........................EH 2914
Immuno-Dynamics ................................. MC 71
Immvac ...............................................EH 1706
Industrial & Environmental Concepts .....AR 444
Industrial Floor Coatings...................... MC EL 2
Industrializadora Oleofinos .....................MC 44
Insentec ........................................AR 413-415
Integra Plastics ..................................... AR 510
Integrated Separation Solutions ............AR 447
International Cryogenics ........................ AL 196
International Protein Sires ................. MC 18-20
International Stock Food Company .......EH 1504
Intracare BV ................................... AR 475-476
Investors Community Bank ..................EH 4504
Iowa Area Development Group .... EH 2617-2618
Iowa Concrete Products ........................ TM 739
J
J&D Manufacturing ..................... EH 1101-1106
Jamesway. ................... EH 3001-3204; TM 749
JanAire ..........................................TM 616-617
Java Rino ............................................EH 5008
Jay-Lor Fabricating ................................... TM D
JCB .............................................. TM 636-649
Jefo Nutrition ......................................EH 1306
Jobe Valves ...............................EH 4011-4013
John Deere .......................... AR 456-457; TM N
Johnson’s Innovations ............................EH S 1
Jones Equipment Company ............ TM 642-644
JS Dairy Technologies .........................EH 6108
Jug Livestock Waterers ........................EH 3614
Jung Seed Genetics ............................EH 3916
K
Kamar Products .................................... AL 121
Kansas Department of Agriculture .... MC 37tt-38tt
Katolight by MTU Onsite Energy ..EH 2814-2815
Kauffman’s Animal Health ...................EH 1915
Kelly Ryan Equipment Company ..... AR 400-402
Kemin Industries ................................. EH 1707
Kemira ChemSolutions ..........................AR 455
KenAg.................................................EH 1804
Kent Feeds ................................ EH 2611-2712
Kleen Test Products ............................EH 2715
K-Line Irrigation ....................................AR 434
Komro Sales & Service.................. TM 634-635
Kraemer Wisconsin Cheese .................EH 6111
Kraiburg Elastic GMBH ........................EH 3608
Kuhn North America ............................... TM E-F
Kunafin ...............................................EH 1813
Kurdson Industries ................................ AL 208
Kurtsan ....................................EH 5011- 5012
L
L&L Sales & Service ..................EH 1215-1218
La Belle ................................................ AL 221
LA-CO Industries ....................................AL 173
Lakeshore Technical College ................MC 30tt
Lancaster Dairy Farm Automation ...AR 413-415
Land O’Lakes .............................EH 4411-4416
LandWood Sales ..............................EH 4509.5
Larry Schultz, Artist .................... EH 4417-4418
Lauren AgriSystems ...................EH 1501-1503
Lely ...................................... AR 461-483; TM I
Lester Buildings ..................................EH 1708
Let’s Ride Tack & Apparel ........................TM AA
Lira Animal Health Products ................EH 1915
Livestock Exporters Association ..........EH 5000
Livestock Improvement .................... TM GP 5-6
Livestock Water Recycling .....................AR 488
Living Software ..................................... AL 215
Lodi Veterinary Hospital ........................ AL 152
Loyal-Roth Mfg. ......................... EH 4305-4307
LR Gehm................................................ MC 65
LuckNow Products .........................TM 752-753
M
M&I Bank ............................................EH 4511
Madison Central Business District .......EH 4530
MAI/Genesis .......................................EH 3503
Maine Industrial Tire ......................TM 724-734
Manitoba Forage Council .............EH 1617-1718
Manitou Group ......................................... TM C
Manure Systems ............................AR 426-427
Mark Enterprises ...................................MC 63
Mary Heinze Watercolors ........................MC 83
Mas-D-Tec...................................... AL 165-166
Master Magnetics ...............................EH 4006
Masters Choice Hybrids .. EH 1206; AL 147-148
Mastitis Management Tools ................... AL 135
Maurer Stutz ......................................... AL 119
McCulloch Medical ..............................EH 3504
McHale ................................................ TM 655
McLanahan ...................................TM 634-635
Mensch Manufacturing .................. TM 694-705
Merck Animal Health ..EH 2411-2513; TM 736-737
Merial ........................................ EH 1601-1703
Merrick Animal Nutrition .............EH 4116-4118
Micro Dairy Logic .......................EH 2606-2607
MicroMist Systems ...............................AR 509
Mid-State Equipment ................................ TM K
Midwest Dairy Beef Quality Assurance ..EH 4508
Midwest Organic Services ................. TM GP 26
Midwestern Bio-Ag ..................... EH 1811-1812
Milk Source Genetics ........................TM BW 10
Milk Specialties Global ...............EH 3413-3414
Milk-Easy ............................................TM BW 5
Mills Fleet Farm ................................ MC 51-52
Minitube of America .............................. AL 152
Minnesota Department of Ag ............. MC 23-24
Minnesota DHIA and MMPA ............... MC 23-24
Miraco .......................................EH 1814-1815
Missouri Dairy Growth Council ................ MC 76
Mistral and MMi ..............................AL 107-108
Morinda Agricultural Products ................ AL 134
Morton Buildings .................................EH 4401
Motomco. .............................................. MC 14
Mousehouse Cheesehaus ......... EH 6010-6011
MVE Biological Systems ................. AL 226-227
Mycogen Seeds ............................. AR 477-478
Nasco ................................................... MC 1-5
National All-Jersey ...........................AL 101-102
National Cattlemen’s Beef ................EH 4509.6
National Dairy Shrine ..........................MC WL 1
National Farmers Organization ................ MC 22
National Farmers Union .......................EH 6207
National Hay Association ........... EH 4310-4312
Nationwide Agribusiness ............... TM 618-629
NC Dairy Advantage ............................EH 6007
Nebraska Alfalfa Association ...... EH 1411-1512
Neogen Corporation ....................... AL 114-115
Neptune Enterprises ..................... TM 630-632
New Direction Equipment ........... EH 1413-1518
New Generation Genetics ...................... AL 187
New York Holstein Association ............... AL 200
New Zealand Agritech. ................EH 4011-4113
Newt’s Hat Company ..................EH 4501-4503
Nextire ................................................ TM 654
NGS Agri ...............................................AR 486
No-Bull Enterprises ............................... AL 204
Nooyen Manufacturing ..........................AR 453
Normande Genetics ......................TM GP 37-47
Normande Association ...................... TM GP 33
North Brook Farms .....................EH 3816-3818
North Dakota Department of Agriculture AL 137
North West Rubber .................................MC 46
Northcentral Technical College .............MC 45tt
Northern Biogas ....................................AR 464
Novartis Animal Health ...............EH 4108-4109
Novus International ....................EH 1208-1209
NRV ...................................................... AL 159
N-Tech .......................................... TM 630-632
Nu-Ag/Bosko ......................................EH 2604
Nuform Building Technologies ................AR 508
Nuhn Industries ............................ TM 676-687
NuPulse ..................................... EH 2811-2913
NuTech Seed......................................... AL 188
Nutri Linx ............................................EH 2514
Nutriad ...................................... EH 3917-3918
Ohio Holstein Association ...................... AL 200
One Step Ahead Foot Correctors ..........EH 4408
Ontario Forage Council ................EH 1617-1718
Oregon Tilth ...................................... TM GP 24
Organic Valley .............EH 6210-6211; TM GP 8
Orion Energy Systems ............... EH 5009-5010
Osseo Plastics & Supply......................EH 4325
Over Hangs ...........................................TM 787
Page & Pedersen International ............EH 4209
Papillon Agricultural Company ................ AL 164
PasturePro Fence .............................. TM GP 32
Patz ............................. EH 1816-1918; TM 751
Paul Mueller Company ................ EH 1807-1909
Paul’s Pedicures & Equipment ...........TM BW 15
Paumco Products .......................... TM 656-667
PBI Ross-Holm ....................................EH 4219
Penta TMR .................................... TM 680-682
Pentair Water ........................................ AR 473
Performance Products ............... EH 3604-3605
Pfizer Animal Health ...................EH 3811-3913
PhiBer Manufacturing .................... TM 674-685
Pioneer ...................................... EH 2407-2509
Pipping Concrete ...................................AR 448
Poettinger ......................................TM 728-738
Poly Dome ............................................... TM B
Poly Excel ............................................. AR 516
PortaCheck .........................................EH 4209
Portage & Main .................................... TM 754
Prairie Creek Seed .............................. TM GP 7
Prima Tech .................................EH 3511-3514
Priority One ....................................... MC 72-73
Pritchett Twine and Netwrap ..................AR 511
Pro Chemicals .....................................EH 3505
ProbioticSmart.com ................................. MC 9
PDPW .................................................EH 4424
Professional Dairy Services ........ EH 1615-1616
ProfitPro .............................................EH 5007
ProfitSource ........................................EH 2404
Progressive Dairy Publishing ....AR 441-442; EH 4400
Progressive Forage Grower ....................AR 458
Promat ......................................EH 1215-1218
Provimi NA ............................. EH 2405; AL 123
Provita Eurotech ..................................EH 1314
Puli-Sistem S.R.L. ...................... EH 4215; TM J
Purina Mills ................................EH 4413-4415
Purple Cow Gift Shop ................ EH 4518-4529
QMI ...................................................... AL 133
QualiTech............................................EH 2915
Quality Liquid Feeds ............................EH 4330
Quality Roasting ..................................EH 3506
Quatro Boots .................................AR 416-418
Quebec Forage Council ................EH 1617-1718
R
R & D LifeSciences .................... EH 2713-2714
Ralco Nutrition ....................................EH 1205
RathGibson .........................................EH 4409
Raytec Manufacturing ............................ MC 21
RCI Engineering ....................................... TM O
Real Wisconsin Cheese ........................ TM 780
Recon Technologies ............................EH 5006
Red & White Dairy Cattle Association ..... AL 161
Red Wing Software ................................. MC 42
Redwood Metal Works ................... TM 624-625
Reef Industries ..................................... AL 201
Renaissance Nutrition ........................... AL 209
Renn Mill Center ........................EH 1913-1914
Renovations by Wagler ...........................MC 43
Ridgewater College............................ MC 23-24
Ritchie Electric ....................................EH 4212
Ritchie Industries ...................... EH 4004-4005
Rite in the Rain ..................................... AL 151
Rite-Hite Fans .....................................EH 6001
Riverview ..................................EH 4515.5, S 5
RJB Company .............................EH 2515-2516
Rocky Mountain Hoof Care .............. TM BW 6-8
Roll-O-Matic Curtains ..................... AR 470-471
Romer Labs ........................................EH 2707
Ronk Electrical Industries ....................EH 5004
Rostech Electronics ............................EH 3705
Roto-Clip.............................................EH 2603
Roto-Mix ....................................EH 3016-3318
Royal Brand Embroidery ........................... TM H
RP Nutrients ..............................EH 2615-2616
RSI Calf Systems ................................. TM 645
Rubes Cartoons .....................................EH C-1
S.I. Feeders ............................................. TM G
Saint-Gobain Performance Plastics ........AR 435
Saskatchewan Forage Council .....EH 1617-1718
Schaefer Ventilation Equipment ..EH 4201-4202
Schlueter Company ................... EH 4015-4018
Schuler Mfg. & Equipment ............. TM 716-717
Schwartz Manufacturing Company .......EH 1108
Secco Plastic .............................EH 1403-1404
Secure Covers ...............................AR 416-418
Select Sires ............EH 4001-4103; AL 167-169
Semenzoo .................................... AL 174-174B
Semex ................EH 2608-2709 & by the Globe
SenseAbility ........................................EH 4219
Seven Treasures .............................. MC EB 1-4
Sexing Technologies .............................. AL 158
Shanghai Terrui International Trade ........ AL 110
Shoof International ....................EH 4114-4115
Short Elliott Hendrickson .......................AR 495
Sierra Desert Breeders ......................... AL 136
Sigma Alpha Sorority ............................MC 68tt
Sikkema’s Equipment ........................... TM 689
Silostop ................................................AR 492
Sioux Automation Center. .........EH 2111B-2315
Slurrystore .................................EH 1201-1304
SmartStock ...........................................AL 170
Soil Net ................................................AR 427
SOP S.r.l. ....................................... AL 180-181
South Dakota Department of Ag ..........EH 4514
South Dakota State University ..........EH 4513.6
South Dakota State Dairy Club .............MC 21tt
Southwest Wisconsin Tech ...................MC 48tt
Soy Best ....................................EH 4210-4211
SoyChlor .................................... EH 1911-1912
SoyPLUS .................................... EH 1911-1912
Spalding Labs ....................................... AL 150
Sri Lanka Livestock Development .......... AL 198
SSI .....................................................EH 1806
St. Jacobs ABC ...................................TM BW A
Starbar ......................................EH 3411-3412
Sta-Rite Industries ................................ AR 473
Starwood Rafters ................................EH 5005
Steel Cow Gallery & Studios ..............EH 4515B
Steuart Labs ..........................................MC 86
Stewart-Peterson .......................EH 1605-1606
Stor-Loc ................................................TM 707
Storti S.p.A. ...................................TM 725-735
UKRAINE — Dairy is the most technologically developed sector in food production, but only half of its raw milk is processed.
N
O
P
Q
S
Around the world of dairy
Structures Unlimited ..................EH 4301-4302
Sundown Industries ............................EH 1111
Sun-North Systems ........EH 2316 & 1114-1115
Superior Attachments ...........................TM 679
Superior Mat & Comfort ....................... TM 750
Supreme International ................EH 3007-3309
Sure Step Consulting International ... AL 184-185
Swiss Genetics ..........................EH 2608-2709
Swiss Valley Farms .............................EH 3404
Syngenta Seeds .................................... AR 472
SyrVet................... EH 1715-1716 & 3511-3514
T
Tags4All Global ..............................AR 410-412
Talk ...............................................TM 718-719
Tandem Products ................................EH 1307
Taurus Service ............................... AL 210-212
Taylor-Wharton ...................................... AL 190
TDL Agritech ..............................EH 4011-4013
Teagle Machinery ...................................EH S 2
TechMix .............................................. EH 2716
Temple Tag .........................................EH 3514
The Country Today ...............................EH 4326
T-Hexx Animal Health ............................ AL 197
Tiry Engineering .................................... AR 474
Trans America Genetics ..................... MC 69-70
Trans Ova Genetics ........................ AL 144-145
TransAgra International ..............EH 1112-1113
Trans-World Genetics ........... AL 146 & 156-157
Trioliet .......................................... TM 660-662
Tri-State Scabbling ..............................EH 1207
Truck Supervisor .................................... MC 81
Tru-Test .....................................EH 4011-4113
Tubeline Manufacturing ..................TM 708-709
Tytan International ................................AR 433
U
Udder Comfort ............................... AL 165-166
Udder Tech ....................................AR 501-503
Univar ................................................... AL 205
University of Minnesota ................ MC 83tt-84tt
University of Wisconsin-Extension ........EH 4421
UW-Madison CALS & Vet School ...........MC 39tt
UW-Madison Vet School .......................MC 41tt
UW-Platteville ......................................MC 35tt
UW-River Falls ......................................MC 27tt
Up North Plastics ...................... EH 3405-3406
Upsi-Daisy Cow Lifter ..........................TM BW 9
US Dairy Export Council ............. EH 4320-4322
US Forage Research......AR Forage Superbowl Area
USDA FSA and NASS ................. EH 4404-4405
USDA NRCS ...................................... TM GP 42
USDA-APHIS-Vet Services .......................MC 36
UTS Residual Processing ...................... TM 706
V
Valero Marketing & Supply ..................... AL 116
Valley Agricultural Software ........EH 4331-4332
Valmetal ....................................EH 1405-1407
Van Beek Natural Science ......... EH 5002-5003
Van Beek Nutrition ..............................EH 5001
Vanberg Specialized Coatings ..............EH 4303
Vantage Dairy Supplies ......................... AL 149
Vaughan ........................................AR 407-408
Versa ............................................ TM 696-697
VES Environmental Solutions ..................EH S 6
Vets Plus. .................................. EH 2713-2714
Vettec. ................................................EH 1607
Vi-COR ....................................... EH 2417-2518
Vigortone Ag Products .........................EH 2405
Vincent .................................................AR 513
Virtus Nutrition ...................................EH 4323
Vita Plus ....................................EH 1801-1902
Vytol BioSystems ...................... EH 6300-6301
W
Waikato Milking Systems ............EH 6101-6205
Walther Animal Health ........................... AL 125
Water Furnace International ...................AR 425
Wausau Paper Towel & Tissue ................AL 179
Western Yeast Company ......................EH 1613
Weston A. Price Foundation ................. TM GP 3
Westwaard ..................................... AR 421-422
Westway Feed Products ......................... MC 75
Wick Buildings ....................................EH 4510
Wieser Concrete Products ............. TM 658-669
Wisconsin Agriculturist ........................EH 2614
Wisconsin Beef Council .......................EH 4509
Wisconsin Cheese Makers Association ....EH 4420
WI DATCP ............................TM GP 27; EH 4421
Wisconsin Farmer Relocation Service .... AL 124
Wisconsin Holstein Association ............. AL 104
Wisconsin Livestock ID Consortium .....EH 4427
Wisconsin Milk Marketing Board ....EH 6305-6307
Wisconsin State Farmer .........................MC 85
Woodchuck Bedding Spreader ....... TM 608-609
World Dairy Solutions ..........................EH 1604
World Wide Sires ............................... MC 25-26
WW Associates ..................................... AL 117
Wyoming Business Council ............ TM 600-601
X, Y, and Z
XFE Products ............................ EH 6300-6301
Y-Tex ...................................................EH 4014
Yunker Plastics .....................................AR 480
Z Tags. ......................................EH 2401-2403
Zinpro Performance Minerals ...... EH 3611-3712
September 10, 2011
HOARD’S DAIRYMAN
EXPO 9

HOARD’S DAIRYMAN
October 3 to October 8
Commercial exhibits
open daily
Tuesday through Saturday
9 a.m. to 5 p.m.
Monday, October 3
Main Events
8 a.m. National 4-H Dairy Cattle
Judging Contest, Coliseum
12 noon The National Intercollegiate
Dairy Cattle Judging
Contest and International Post-
Secondary Dairy Cattle Judging
Contest, Coliseum
7:30 p.m. National 4-H Judging
Contest Results and Awards Banquet,
Exhibition Hall
8 p.m. International Post-Secondary
Judging Contest Results and
Awards Banquet, Exhibition Hall
Tuesday, October 4
Main Events
7 a.m. National Intercollegiate
Judging Awards Breakfast, Exhibition
Hall
7:30 a.m. International Junior
Holstein Show, Coliseum
7:30 a.m. International Ayrshire
Show, Coliseum
8 a.m. FFA Judging Events, Sale
Pavilion and Sheraton
1 p.m. Central National Jersey
Show: heifers, Coliseum
2 p.m. International Milking Shorthorn
Show: heifers, Coliseum
7 p.m. Top of the World Jersey
Sale, Sale Pavilion
Educational Forums
1 p.m. “Is livestock gross margin
(LGM) for dairy right for your
dairy,” sponsored by Badgerland
Financial
Speaker: Chad Hart, Iowa State
University, Exhibition Hall
Virtual Farm Tours
2 p.m. Simon Dairy, Westphalia,
Mich., sponsored by Quality Liquid
Feeds, Exhibition Hall
Wednesday, October 5
Main Events
7:30 a.m. Central National Jersey
Show: cows and groups, Coliseum
11 a.m. World Forage Analysis Superbowl
Awards Luncheon, Exhibition
Hall
12:30 p.m. International Milking
Shorthorn Show: cows, Coliseum
2 p.m. International Brown Swiss
Show: heifers, Coliseum
5 p.m. Dinner with the Stars Reception,
Exhibition Hall
EXPO 10 September 10, 2011
Make plans for your trip
to World Dairy Expo
6:30 p.m. Dinner with the Stars
Banquet, Exhibition Hall
7 p.m. Ayrshire World Event Sale,
Sale Pavilion
Educational Forums
11 a.m. “Making genomic testing
work for you,” sponsored by Select
Sires
Speaker: Tom Lawlor, Holstein
Association USA, Exhibition Hall
1 p.m. “Leading the conversation”
sponsored by Dairy Management,
Inc.
Speakers: Jane Hillstrom, Hillstrom
Communications, and Michele
Ruby, Ruby-Do, Inc., Exhibition
Hall
Virtual Farm Tours
12 noon Rosendale Dairy, LLC,
Pickett, Wis., sponsored by Conestoga-Rovers
and Associates, Exhibition
Hall
2 p.m. St. Brigid’s Farm, Kennedyville,
Md., sponsored by American
Jersey Cattle Association, Exhibition
Hall
Thursday, October 6
Main Events
7:30 a.m. International Brown
Swiss Show: cows and groups,
Coliseum
1:30 p.m. International Guernsey
Show: heifers, Coliseum
1:30 p.m. Grand International Red
and White Show: heifers, Coliseum
2 p.m. World Premier Brown
Swiss Sale, Sale Pavilion
2 p.m. World Premier Milking
Shorthorn Sale, Sale Pavilion
5:30 p.m. World Dairy Expo
Youth Showmanship Competition,
Coliseum
5:30 p.m. National Dairy Shrine
Reception, Exhibition Hall
6:30 p.m. National Dairy Shrine
Banquet, Exhibition Hall
7 p.m. International Guernsey
Classic Sale, Sale Pavilion
Educational Forums
11 a.m. “Automatic milking: current
status and future options,”
sponsored by DeLaval
Speaker: Douglas Reinemann,
University of Wisconsin-Madison,
Exhibition Hall
1 p.m. “Baby calf nutrition: getting
your future off to a good start,”
sponsored by APC, Inc.
Speaker: James Drackley, University
of Illinois, Exhibition Hall
Virtual Farm Tours
12 noon Nor-Bert Farms, LLC,
Bremen, Ind., sponsored by Lely
USA, Exhibition Hall
2 p.m. Meadow Vista Dairy
LLC, Bainbridge, Pa., sponsored
by Quality Liquid Feeds, Exhibition
Hall
Main Events
Friday, October 7 Saturday, October 8
7:30 a.m. Grand International
Red and White Show: cows and
groups, Coliseum
7:30 a.m. International Guernsey
Show: cows and groups, Coliseum
12 noon International Holstein
Show: heifers, Coliseum
5 p.m. International Reception,
Exhibition Hall
7 p.m. World Classic 2011 Holstein
Sale, Coliseum
Educational Forums
11 a.m. “Managing your margins:
practical ways to reduce feed costs
and increase milk price,” sponsored
by BASF Plant Science
Speaker: Normand St-Pierre,
The Ohio State University, Exhibition
Hall
1 p.m. “Improve your SCC, 400K
beat it!,” sponsored by Aspen Dairy
Solutions
Speaker: Ynte Hein Schukken,
Cornell University, Exhibition Hall
Virtual Farm Tours
12 noon Blue Mound Dairy, Luverne,
Minn., sponsored by Pioneer
Hi-Bred, Exhibition Hall
2 p.m. Myers Farms, Inc., Union
Grove, N.C., sponsored by North
Carolina Dairy Advantage, Exhibition
Hall
Main Events
8 a.m. 4-H Dairy Quiz Bowl, Exhibition
Hall
8 a.m. International Holstein Show:
cows and groups, Coliseum
5 p.m. Parade of Champions and
Selection of 2011 Supreme Champion,
Coliseum
6 p.m. World Dairy Expo closes
Educational Forums
11 a.m. “Dairies, air quality
and climate change,” sponsored by
Jamesway
Speaker: Frank Mitloehner, University
of California-Davis, Exhibition
Hall
Virtual Farm Tours
12 noon Maple Ridge Dairy, LLC,
Stratford, Wis., sponsored by Ag-
Source Cooperative Services, Exhibition
Hall
Can’t make it to
Expo? No problem! Head to www.
hoards.com, and click on Hoards@
Expo. This annual blog keeps you
up to date on who the big winners
are and what is happening on the
grounds all week!
When are you going to Expo? Avoid the crowds.
World Dairy Expo daily and total attendance
2007 2008 2009 2010 Avg.
Tuesday 10,375 13,399 12,535 13,288 12,399
Wednesday 11,350 12,338 11,270 11,433 11,598
Thursday 12,303 13,580 12,591 12,736 12,803
Friday 16,102 15,190 15,326 14,318 15,234
Saturday 17,013 13,810 13,074 13,361 14,314
Total 67,143 68,317 64,796 65,136 66,348

World Dairy Expo — Coliseum Building
Arena Level Main Concourse
EL2
EB3 EB4 EB5
EB6
EB2 EB7
East Balcony
EB1 EB8
International
Registration
EL1
2
Highlighted exhibitors have
advertisements in this supplement
Concessions
Restrooms
128
127
50
49
51
126
129
52
125
130
48
53
124
131
47
132
54
123
EZ-ID Livestock ID
46
73
72
71
55
Kamar
133
45
70
122
134
69
56
121
44
Restrooms
Restrooms
160
159
158
157
156
45tt
57
43
48tt
Concessions
Concessions
68tt
46tt
67tt
58
136 137 138 139 140
141 142 143 144 145 146
Select Sires
QMI
166
166
135
120
165
164
163
162
161
42
119
Suite
508
66tt
67
41
Suite
507
66
59
40
65
60
39
Suite
506
Suite
505
Ganeden
Biotech
64
63
168 169 170 171 172 173
148
118
117
149 150 151 152 153 154 155
116
174
174b
175
176
176B
147
167
38
37
36
41tt
40tt
39tt
38tt
37tt
115
177
114
61 62
178
179
35
34
35tt
33
75
32
76
Cattle
Show Ring
Main Concourse Level
180
181
Dairy Cattle
Show Ring
31
30
31tt
1-5
182
29
30tt
183
29tt
113
28tt
27tt
89
28
Suite
504
112
88
27
Suite
503
184
111
87
7
184B
Accelerated
Genetics
86
26
Suite
502
8
110
185
Suite
501
85
186
25
9
109
77
83tt
84
193 192 191 190 189 188 187
194
186B
198 197 196 195
199
200
201
24
84tt
108
Concessions
23
Restrooms
Restrooms
22
83 20tt 21tt
Minnesota Department
of Agriculture
81
80
79 78
21
20
19
Agricultural
18
Engineering
17
Elevator
Associates
10
Concessions
107
11
222
106
12
227
218 219 220 221
223 224 225 226
213
212
228
216
210 211
214 215
209
217
105
204
13
205
14
104
Hoard’s Dairyman
15
103
206
16
Locator Code
102
Hoard’s Dairyman
en Español
207
208
101
Elevator
Concessions
Restrooms
WB8
WB1
WB7
West Balcony
WB2
WB4 WB5 WB6
WB3
Restrooms
Concessions
Information
Elevator
Visitor Information/
Exhibitor Registration
WL5
National Dairy
Shrine
WL1
WL2 WL4
(Upper Level)
September 10, 2011
(Lower Level)
HOARD’S DAIRYMAN
EXPO 11

HOARD’S DAIRYMAN
Around the world of dairy
EXPO 12 September 10, 2011
World Dairy Expo
Restrooms Restrooms Concessions
Restrooms
1117
1116
1115
1114 1214
1113
1112
1111
1110
1109
1108
1107
1106
1105
1104
1103
1102
EXIT
1118
1101
Promat
1218 1318
1217 1317
1216 1316
1215
1213
1212
1211
1209
1208
1207
1206
1205
1204
1203
1202
1315
1314
1313
1312
1311
Conewango Products
1309
1308
1307
1306
1305
1304
1303
1302
1201 1301
Harvestore
New Direction Equipment
1418
1417
1416
1415
1414
1413
1412
1411
1409
1408
1518
1517
1516
1515
1514
1513
1512
1511
1509
1508
1407 1507
1406
1405
1404
1403
1402
1401
Agri-Plastics
1506
1505
1504
1503
1502
1501
1614 1714
1613
1612
1611
1608
1607
1606
1713
1712
1711
1709
1708
1707
1706
1818 1918
1817
1816
1815
1814
1813
1812
1811
1809
1808
1807
1806
1805
1804
1803
1802
1801
4301 4302 4303 4304 4305 4306 4307 4308 4309 4310 4311 4312
Highlighted exhibitors have
advertisements in this supplement
Locator Code
Restrooms
Concessions
Information
ATM
1618 1718
1617
1616 1716
1615 1715
Fight Bac
1609
1605 1705
1604
1603
1602
1704
1703
1702
1601 1701
Merial
1717
Immvac
SSI
SoyChlor
SoyPLUS
1917
1916
1915
1914
1913
1912
1911
1909
1908
1907
1906
1905
1904
1903
1902
1901
4603
4602
4601
Canarm
Service Office
Dairymaster
2018
2017
2016
2015
2014
2013
2012
2011
2009
2008
2007
2006
2005
2004
2003
2002
2001
Calf-Tel
4501 4502 4503
2118
2117
2116
2115
2114
2113
2112
2111
2109
2108
2107
2106
2105
2104
2103
2102
2101
2118B 2218 2318 2418 2518
2117B
2116B
2115B
2114B
2113B
2112B
2111B
2109B
2108B
2107B
2106B
2105B
2104B
2103B
2102B
2101B
GEA Farm Technologies
2217
2216
2215
2214
2213
2212
2317
2316
2315
2314
2313
2312
2211 2311
2209
2208
2207
2206
2205
2204
2203
2202
2309
2308
2307
2306
2305
2304
2303
2302
2201 2301
2417
2416
2415
2414
2413
2412
2411
2409
2408
2407
2406
2405
2404
2403
2402
2401
2517
2516
2515
2514
2513
2512
2511
2509
2508
2507
2506
2505
2504
2503
2502
2501
4313 4314 4315 4316
4400
Enter 4503.5 Enter
Vi-Cor
Merck
IBA
4401 4402 4403
Restrooms
Roto-
Clip
2618
2617
2616
2615
2614
2613
2612
2611
2609
2608
2607
2606
2605
2604
2603
2602
2718
2717
2716
2715
2714
2713
2712
2711
2709
2708
2707
2706
2705
2704
2703
2702
2601 2701
4317
4504 4505 4506 4507
EH S1
Ag-Bag
Ecolab
Biomin
America
4404
Dairy Farmers of America
OUTDOOR

Exhibition Hall
2818
2814
2813
2812
2811
2809
2808
2807
2806
2918
2817 2917
2816
2815
2916
2915
2914
2913
2912
2911
2909
2908
2907
2906
3418 3518
3417
3416
3517
3516
3415 3515
3414 3514
3413
3513
3412 3512
3411
3511
3409 3509
3408
3407
3406
3405
3404
3403
3402
3401
3508
3507
3506
3505
3504
3503
3502
3501
3618
3609
3604
3603
3602
3601
Concessions Restrooms Restrooms
3709
3608 3708
3607
3606
3605
3718
3617 3717
3616
3615
3614
3611
3716
3715
3714
3711
3707
3706
3705
3704
3703
3702
3701
3818
3918
3817 3917
3816
3815
3814
3613
Zinpro
3713
Zinpro
3813
3612 3712 3812
3811
3916
3915
3914
3913
3912
3911
4018
4017
4016
4015
4014
4013
4012
4011
4009
4008
4007
4006
4005
4004 4104
4318 4319 4320 4321 4322 4323
4324 4325 4326
4327 4328 4329 4330 4331 4332
4405 4406 4407 4408 4409 4410 4411 4412 4413
Land O’ Lakes
Purina Mills 4414 4415 4416
4508 4509
EH S2
Restrooms
Boehringer Ingelheim
2805
2804
2803
2802
2905
2904
2903
2902
2801 2901
Elanco Animal Health
4509.6
Concessions
3018 3118
3017
3016
3015
3014
3013
3012
3009
3008
3006
3005
3117
3116
3115
3114
3112
3109
3108
3106
3105
3218
3217
3216
3215
3214
3213
3212
3209
3208
3206
3205
3204
3203
3202
3201
3318
3317
3316
3315
3314
3313
3312
3011 3111 3111B 3211 3311
Supreme International
3309
3308
3007 3107 3107B 3207 3307
3004
3003
3002
3113
3104
3103
3102
3001 3101
3306
3305
3304
3303
3302
3301
4513.6
Enter 4509.5 Enter
4510 4511 4512 4513 4514 4515
Enter 4515.5 Enter
4515b 4516 4517
EH S3 EH S4 EH S5 EH S6
TRADE MALL
3118B
3117B
3116B
3115B
3114B
3113B
3112B
3109B
3108B
3106B
3105B
3104B
3103B
3102B
3101B
IDEXX Laboratories
Kraiburg
Elastic GMBH
Estrotect
Agromatic
Accelerated Genetics
North Brook Farms
Digi-
Star
3809
3808
3908
3807 3907
3806
3805
3804
3803
3802
3801
Pfizer
3909
3906
3905
3904
3903
3902
3901
BouMatic
Y-Tex
Select
Sires
4003
4002
4001
4118
4117
4116
4115
4114
4113
4112
4111
4109
4108
4107
4106
4105
4103
4102
4101
Hoard’s Dairyman
Barns
Coliseum
Merrick Animal Nutrition
Novartis
4219
PBI Ross-Holm
Select
Sires
4217
4216
4215
4214
4213
4212
4211
4210
4209
4208
4207
4206
4205
4204
4203
4202
4201
Information & ATM
5016
5015
5014
5013
5012
5011
5010
5009
5008
5007
5006
5005
5004
5003
5002
5001
5000
September 10, 2011
HOARD’S DAIRYMAN
EXPO 13

HOARD’S DAIRYMAN
Around the world of dairy
Coliseum
Barns
499
480
E
N
T
E
R
420
EXPO 14 September 10, 2011
500 501 502 503 504 505 506 507 508 509 510 511 512 513 514 515 516 517
Lely ADA Enterprises Dairyland Seed America’s Alfalfa
481 482 483 484 485 486 487 488
461 462 463 464 465 466 467 468
490
491
492
493
494
495
470 471 472 473 474 475
441 442 443 444 445 446 447 448 450 451 452 453 454 455
421 422 423 424 425 426 427 428 430 431 432 433 434 435 436 437 438
400 401 402 403 404
405 406
Pipping Concrete
755 754 753B 753 752 752B 751
Organic &
Grazing
Pavilion
734
735
Merck
736
737
738
739
World Dairy Expo — Arena Building
724
725
726
727
728
729
710
711
712
714
715
716
717
718
719
Art’s Way Manufacturing
700
701
702
690
691
692
704 694
705 695
Mensch Manufacturing
706
707
708
709
696
697
698
699
407 408
680
681
682
684
686
687
688
689
Extrutech Plastics
ENTER
Exhibition Hall,
Outdoor Trade Mall
670
671
672
674
685 675
676
677
678
679
750
Restrooms
496
476
456
497
477
457
410 411 412 413 414 415 416 417
660
662 661 660
661
662
664
665
Ag-Bag
666
666
667
667
668
669
Exhibition Hall
650
651
652
654
655
656
656
657
657
658
659
640
641
642
644
645
649 648 647 646
646
647
648
649
Barns, Coliseum, Arena
630
632 631 630
631
632
634
635
636
639 638 637 636
637
638
639
620
622 621 620
621
624
625
626
627
518
498
478
Mycogen Seeds
610
611
622 612
628
614
615
616
617
458
418
Agri-Plastics
618
629 619
NORTH
North
600
601
602
604
605
606
607
608
609
World
Forage
Analysis
Superbowl
Forage
Seminar
Stage
World Dairy Expo — Outdoor Trade Mall
Main
Entrance

World Dairy Expo — Grounds
Barn 10
Barn 9
North
Parking Lot
III
South
Parking Lot
IV
Locator Code
Comm. Exhibits
Cattle Barns
Information
ATM
Hotel
Barn 5
Barn 4
Cattle Tent 1
Cattle Tent 2
Rusk Ave.
Entrance
Jay-Lor Fabricating
Barn 11 Barn 6 Barn 3
AEC
Bldg.
Information
and ATM
Sale
Pavillion
Barn 2
Barn 1
S-R-Q
Seminars
Meetings
Banquets
Exhibition
Hall
Barn Wall (BW) Booths 1-12
s
AAA
AA
A
B
C
D
E
F
G
Lely
Globe
and
Kuhn Terrace
North
America Semex
H
I
J
K
Rusk Ave.
Coliseum
and
show ring
BDC
Arena
Building
M N O P
Outdoor
Trade
Mall
Grazing
Pavillion
Clarion
Suites
Information
and ATM
Food Court
East Lobby
International
Registration
Bus Load/Unload
Taxi Load/Unload
North East
Parking Lot
South East
Parking Lot
II
Circle No. 30 on Reader Response Card
N
John Nolen Exit
Exhibition Hall*
Main Exhibition Hall
6011
6010
6009
6008
6007
6005
6004
6003
6002
6001
6111
6110
6109 6209
6108
6107
6105
6205
6104 6204
6103
6102
6101
6211
6210
6208
6207
6203
6202
6201
6300 6301 6302 6303
Atrium, Meeting, and Seminar Rooms
Barns
Coliseum
*Main Exhibition Hall is to the left and maps
are found on pages 12 and 13 of this issue.
September 10, 2011
HOARD’S DAIRYMAN
EXPO 15

HOARD’S DAIRYMAN
Around the world of dairy
STEVEN A. Larson, a dairy
journalist and editor of Hoard’s
Dairyman magazine, who has
been educating
dairy producers
and sharing
their stories for
over four decades,
has been named
the 2011 National
Dairy Shrine
Guest of Honor.
The prestigious award is given each
0%
FINANCING FOR
36 MONTHS
HURRY! OFFER ENDS
SEPTEMBER 30, 2011
EXPO 16 September 10, 2011
*
Larson named Guest of Honor
year to salute a contemporary leader
for his or her outstanding achievements
and contributions that benefit
the dairy industry.
As a Hoard’s Dairyman associate
editor from 1969 to 1998, Larson
covered important dairy topics
around the United States and the
world. He also solicited articles on
contemporary topics from leading
dairy professionals and scientists.
“Steve kept his finger on the pulse
of the dairy industry,” says George
BIGGER. BADDER. BETTER.
Circle No. 36 on Reader Response Card
Shook, professor emeritus at the
University of Wisconsin-Madison.
Larson’s dedication to fair, honest
journalism earned him the title of
managing editor of Hoard’s Dairyman
in 1998. In this role, Larson
has been responsible for the magazine’s
editorial page and Washington
Dairygrams, as well as other
topics, including milk marketing,
dairy policy, dairy product promotion,
nutrition, and herd health.
“Larson’s editorials are charac-
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terized by his values of fairness,
objectivity, integrity, and a forwardlooking
approach,” explains Shook.
“His positions are well-reasoned and
designed to promote the well-being
of the entire industry.”
Larson frequently attends regional
and national meetings, learning the
latest recommendations for dairy
producers, milk processors, and farm
suppliers. Because of his deep knowledge
and understanding of the dairy
industry, Larson has been invited to
speak in 29 states, three Canadian
provinces, and Mexico.
Along with his role at Hoard’s
Dairyman, Larson has served as an
advisor or board member on numerous
dairy organizations, professional
societies, and university departments,
including the National Dairy
Shrine. Larson served on the board
of directors from 1990 to 1996 and
was president of the National Dairy
Shrine in 1995. He also volunteered
numerous hours promoting and
improving the National Dairy Shrine
Museum at Fort Atkinson, Wis.
In addition to his contributions to
the dairy industry, Larson is also
very active in his community. He
served as president in many diverse
organizations, including the Wisconsin
Public Radio Association, Fort
Atkinson United Way, and Trinity
Lutheran Church.
“Larson is an unassuming individual
of great personal integrity,
a leading spokesman for the U.S.
dairy industry, a trusted advisor,
and a leader in his local community,”
says Shook.
Respected by many people in the
dairy industry, Larson has received
an array of prestigious awards for his
leadership. In 2003, Kansas State University
recognized him as their Distinguished
Agricultural Alumni. In 2004,
he was honored with the American
Dairy Science Association’s Distinguished
Service award, and, in 2007,
Larson was named the World Dairy
Expo Industry Person of the Year.
“Through the written word, Steve
has had a positive influence on dairy
producers throughout the United
States and the world,” explains
John Meyer, chief executive officer
for Holstein Association USA, Inc.
“He has been a great leader in our
industry at large and a valuable
board member and president of the
National Dairy Shrine.”
Larson currently resides in Whitewater,
Wis., with his wife, Leota.
He will be honored at the annual
National Dairy Shrine awards banquet
on October 6 during World
Dairy Expo in Madison, Wis.
For more information about the
banquet or award winners being
recognized by National Dairy
Shrine, please contact David Selner,
executive director, at (920)
863-6333. National Dairy Shrine
membership information is also
available by phone or online at
www.dairyshrine.org.

Around the world of dairy
Meet the official judges
The International Milking Shorthorn
Show judge is Paul Trapp,
Taylor, Wis. Trapp’s career has
spanned 18 years
with ABS Global
where he is a
regional sire analyst.
Trapp and
his wife, Sarah,
along with their
children, own
an elite group of
registered Brown Swiss, Jerseys, and
Holsteins that have earned All-American
nominations.
Trapp has judged shows in 15 different
states, Australia, Brazil, and
Puerto Rico.
The International Milking Shorthorn
Show associate judge is Peter
Coyne, Spring Valley, Wis.
Justin Burdette is the International
Ayrshire Show judge. Burdette
and his wife, Claire, are partners
with his
parents, James
and Nina Burdette,
of Windy
Knoll View Farm
in Mercersburg,
Pa. Known for
their outstanding
breeding program,
more than 150 Excellent Holsteins
and 70 All-American or Junior
All-American nominations carry the
Windy-Knoll-View prefix.
Burdette spent 10 years traveling
as a cattle fitter prior to returning
full time to the home farm.
Associate judge of the International
Ayrshire Show is Sean
Johnson, Glenville, Pa.
Judging the International Brown
Swiss Show is Chris Lahmers,
Marysville, Ohio. Lahmers has been
the dairy programsspecialist
for COBA/
Select Sires for
12 years. He and
his family own
Brown Velvet
Brown Swiss and
Lah-Dale Holsteins
show herds. They have bred
five All-American Brown Swiss. In
2005, Chris’ family owned the Intermediate
Brown Swiss Champion at
World Dairy Expo. In 2011, Chris
served as official for the New York Red
and White Spring Show.
Associate judge for the International
Brown Swiss Show is Jeff
Brown, Jackson Center, Ohio.
International Guernsey Show
judge is Blaine Crosser. He lives
in Marysville, Ohio, with his wife,
Gail. Crosser
is employed by
Select Sires as
Guernsey sire
analyst. He is a
recipient of the
D isting u ished
Service Award
from the American
Guernsey Association. Crosser
owns Guernseys and houses them at
Maradore Farm in Baltimore, Ohio. He
has bred two All-American heifers.
International Guernsey Show
associate judge is Chris Lang, Big
Prairie, Ohio.
The Grand International Red
and White Show judge is Adam
Liddle. Liddle owns Liddleholme
Farm at Argyle,
N.Y. Prior to purchasing
his current
farm, Adam
spent many
years working
for other dairies,
including the
world-renowned
PamTom and Ridgedale farms.
Liddle’s 58-cow registered Holstein
herd has a current breed age average
(BAA) of 111.2. Liddle’s judging
experience includes serving on the
All-American Judging panels.
Grand International Red and
White Show associate judge is
Adam Hodgins, Kincardine, Ontario,
Canada.
Judging the International Jersey
Show is Hank Van Exel. Van Exel
farms at Lodi, Calif. Their 1,700-cow
milking herd,
located on two
dairies, is comprised
of 1,400
Holsteins and 300
Jerseys. Van Exel
and his family
have been successful
in exhibiting
dairy cattle at World Dairy Expo. He is
now serving on the Holstein Association
USA Board of Directors.
International Jersey Show associate
judge is Nathan Thomas,
Cable, Ohio.
Norm Nabholz is the International
Junior Holstein Show judge. Nabholz
owns and operates Nabholz Farm
in West Union, Iowa. With a keen
eye for type, he has owned or sold 16
World Dairy Expo Grand Champion
Jerseys and two Supreme Champions.
He received the Klussendorf
Award in 1989 and has judged cattle
in more than 30 states and four
Canadian provinces.
Bob Hagenow, Poynette, Wis., is
the associate judge of the International
Junior Holstein Show.
International Holstein Show
judge is Gerald Coughlin, Jr. Coughlin
lives in Peterborough, Ontario,
Canada, where
he and his family
own and operate
Trent Valley
Holsteins and
Jerseys. He was
the winner of the
1994 Klussendorf-Mackenzie
Award and the 2006 Curtis Clark
Award. Coughlin has bred and owned
a number of All-Canadian and All-
American cattle. He has also owned,
in partnership, two World Dairy Expo
Grand Champions. Coughlin has
served as associate judge for both the
2000 and 2007 International Holstein
Shows at World Dairy Expo.
International Holstein Show
associate judge is Joel Phoenix,
Cannington, Ontario, Canada.
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Circle No. 39 on Reader Response Card
Circle No. 48 on Reader Response Card
Come visit us at
Booth AL 133
at World Dairy Expo
HOARD’S DAIRYMAN
September 10, 2011 EXPO 17

HOARD’S DAIRYMAN
EXPO 18 September 10, 2011
Circle No. 34 on Reader Response Card
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Circle No. 29 on Reader Response Card
Around the world of dairy
A SUCCESSFUL artist is one
who paints with a passion for their
subject. This is why cow artists
sprinkled among the other exhibits
at World Dairy Expo have such
an ardent following. Bonnie Mohr,
situated at the front of the Coliseum
is probably one of the best-known
painters of cow images. She and her
husband, John, also own a registered
dairy herd in Minnesota. Bonnie’s
lifelong exposure to dairy cattle
gives her a wealth of knowledge
as she paints her images.
There are other painters who have
emerged in the world of “cow art,”
including Larry Schultz, Jeanne
Tuman, and Mary Heinze, each with
their own niche area in the art world.
Love for the outdoors
Cows on canvas
Wisconsin native Larry Schultz was
encouraged as a young boy to pursue
his natural artistic talent. Today,
he merges his talent with his love of
nature and the outdoors into beautiful
paintings depicting nature, as well
as farm scenes.
When Larry first started painting
in 1989, he focused on horses, only
to find out that the market for horse
paintings was already saturated.
So, Larry began experimenting with
cow paintings.
“I have always had an affinity
for cows. When I was growing up,
I spent time on my uncle’s dairy
farm,” Larry said. “I had hopes of
one day being a dairy farmer, but
that never came to be.”
In the late 1990s, Larry began
exhibiting his artwork at World Dairy
Expo. Since that time, he has doubled
the size of his booth and is a familiar
face along the exhibition hallway.
“World Dairy Expo has been a great
opportunity for me to meet people
from all over the world,” Larry adds.
Larry admits that painting for
true “cow people” like the ones at
World Dairy Expo has stretched him
artistically. While some may like a
more stylized or “artsy” cow, Expo
visitors want to see true type and
conformation of the animals.
“That cattle judging class I took in
high school has helped, but my customers
are the ones who force me to
really know what a good cow looks
like. When I work on commission
painting, they will point out the different
things they are looking for in
the painting,” Larry says.
In the past several years, Lar-
The author is an agricultural writer based at
Dansville, Mich.
by Laura Moser
ry’s work has been commissioned
by several breed associations and
dairy companies. His painting, “The
Seven Wonders of Wisconsin,” was
commissioned in 2000 by the Wisconsin
All Breeds Convention.
In addition to commissioned work,
Larry loves to take stories he hears
and depict them in a painting. “Cows
Are Out” and “The Tank” are common
memories for many dairy farmers.
“People share their stories with
me about life on their dairy farm or
bring in pictures,” Larry says. “I try
and capture that in the paintings.
“I love coming to World Dairy
Expo — it is like a family reunion,”
Larry adds. “I have met so many
people, and I love it because they are
all such good people.”
From crafts to paintings
Jeanne Tuman’s love of World
Dairy Expo and the cattle exhibited
there is evident in the pieces
on display in her booth. Many of the
paintings feature cows that have
walked the colored shavings in the
Coliseum.
“It is not always what I sell the
week of Expo,” Jeanne says. “It is the
connections I make while I am here.”
Jeanne’s first exposure to the
trade show was back when there
was an arts and crafts show. When
the arts and crafts show was eliminated,
Jeanne focused more on her
portrait paintings.
“I have been painting for over 50
years,” Jeanne says. “I enjoy being at
Expo seeing the good cows and talking
to people about my art or the cows.”
One of Jeanne’s first commissioned
pieces was a painting of “Six
In Serenity” (all breeds print before
Red and White Holsteins). The
prints of “Six In Serenity” generated
a lot of interest and led to more commissions
of individual cows.
As an avid Brown Swiss breeder,
Jeanne was eager to complete
a painting of “Snickerdoodle.”
Jeanne’s prints of Snickerdoodle
were very popular at Expo in 2009.
“I admire a good cow, no matter
what the breed,” Jeanne says. “I
have an eye for good cattle. I will
take pictures in the barns and the
show ring to use in the paintings. I
always have a camera with me.”
Jeanne and her husband, Doug,
milked registered Brown Swiss for
32 years in Minnesota. Their connection
to the farm helps Jeanne
relate to her customers.
“I know what it is like to have
Brazil — Girolanda cattle, a Holstein and Zebu cross, originated in Brazil.

hard times on the farm,” Jeanne
says. “I try to make my work affordable
for most people. Even the commissioned
pieces I try to do at a reasonable
level for my customers.”
“Expo has always been a ‘family
affair’ for us,” Jeanne adds. “We
have missed very few Expos since
the first one. Our herd, X-Cell-O
Swiss, has exhibited many times
in the last 35 years. Our children,
Brian and Kelli (Cull), continue
to come every year with animals
of their own or take care of other
exhibitors’ animals.”
Wisconsin pride
When the Wisconsin Milk Marketing
Board was putting together a
showcase of local artists for a World
Dairy Expo display, they tapped
Mary Heinze to be a part of the
exhibit. Mary, a self-taught watercolor
painter, was a bit nervous to
be in the exhibit but was so well
received she returned for three more
years as part of the exhibit. She now
has her own booth in the Coliseum.
The 2011 show will be her seventh
year at Expo.
Like many of the artists at Expo,
Mary merges her love for cows with
her artistic talent. Mary and her
family own a dairy farm in Portage,
Wis. “I see cows every day, it
has been a part of my life for over 35
years, so it is what I paint.”
Mary started painting 12 years
ago when she used a $25 gift card
to purchase some cheap paints and
paper. Once she knew she enjoyed
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it, and was good at it, she moved to
higher quality supplies.
“Most of the work I did was for family
or friends,” Mary says. “I entered
some in the county fair and did well. I
then entered some work at a national
juried show in Marshfield. I was one
of the artists featured in the ‘cow
parade,’ the large fiberglass cows that
lined the streets of Madison.”
Today, Mary completes a number
of commissioned pieces for breeders
at World Dairy Expo. She has cre-
ated images for Rosedale Holsteins,
Accelerated Genetics, and the Holstein
Foundation. Her work has
also traveled to foreign countries
thanks to the international visitors
at World Dairy Expo.
“Being at World Dairy Expo has
broadened my exposure,” Mary says.
“I have had people contact me from
Finland, Japan, and Spain looking
for prints.”
Mary’s everyday experiences on
her dairy farm serve as an inspira-
tion for her art. Two years ago was
particularly difficult for farms, and
her newest pieces reflect the faith
she and her family leaned on.
“I have three new images that
reflect worship services that were
held in our barns two years ago,”
Mary says. “The dairy industry was
hit hard in 2009, and I wanted to
show what we did on our farm during
these difficult times.”
Be sure to visit all the artists during
World Dairy Expo.
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LARRY SCHULTZ captures the glory of dairy farming
in his pastoral scenes.
JEANNE TUMAN’S admiration for a good cow
shows as she stands with her painting of dairy
greats, Snickerdoodle and Pistachio Pie.
BONNIE MOHR uses her dairy experiences as
inspiration for her paintings.
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HOARD’S DAIRYMAN
September 10, 2011 EXPO 19

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Circle No. 21 on Reader Response Card
Around the world of dairy
The next generation
OF SHOWMEN
The Youth Showmanship Contest and now, the Youth Fitting
Contest, are excellent opportunities for young individuals at
Expo to showcase their talents.
by Hoard’s Dairyman staff
FROM dairy cattle judging to
showing and fitting, at World Dairy
Expo there are numerous opportunities
for youth to showcase their
dairy-related talents. A staple in
the youth competitions is the Youth
Showmanship Contest. This contest
allows young exhibitors to combine
their knowledge of the dairy industry
with their fitting skills and talent
in the show arena.
During the 2010 Expo though, the
Youth Showmanship Contest was
revamped; the quiz portion of the
contest was eliminated. This was
the first year in which the competition
was based solely on the individuals’
abilities in the show ring.
Additionally, fitting no longer contributes
to how the individuals are
placed in the Showmanship Contest,
so long as the animal has been
brushed and their ears are clean.
The fitting portion was removed
because many youth who excel at it
are busy Thursday evening preparing
for the Holstein heifer show the
following day.
The Youth Showmanship Contest
began in 1984 as an opportunity
for young exhibitors to compete
against one another and improve
their skills in the show ring. The
competition was broken into three
age divisions: 9 to 12 years old, 13
to 16, and 17 to 21.
In the past, the youngest age
bracket in the contest was based
only on the competitors’ showmanship
strength. Once youth entered
the older age brackets, a quiz component
was added. Showing dairy
cattle accounted for 80 percent
of their total score, evenly split
between their ability to fit and show.
YOUTH NOT ONLY HAVE THE OPPORTUNITY
to compete against the best in the nation,
they also pick up tips to be better showmen.
The remaining 20 percent was comprised
of their score on the quiz.
Katie DeBruin, coordinator of the
Youth Showmanship Contest, noted,
“The quiz worked for kids who compete
on quiz bowl teams, but youth
more interested in showing were at
a disadvantage.”
Coast-to-coast contestants
On average 210 to 220 individuals
compete in the Showmanship
Contest. In 2010, 253 youth from 25
states and one Canadian province
participated in the Youth Showmanship
Contest Thursday evening in
the Coliseum. “The number of participants
at the 2010 World Dairy
Expo is by far the biggest group
we’ve had,” said DeBruin.
The age bracket breakdowns have
changed slightly from previous
years. The junior division stayed
the same (9 to 12) and had 64 participants.
The intermediate division
consisted of 13- to 15-year-olds with
80 participants. Finally, the senior
showmanship division was open to
youths aged 16 to 18 with 109 individuals
competing.
Participants are judged in random
heats of 20 to 25 individuals. A typical
heat takes 20 minutes. When
choosing youth from each heat, the
judges use their discretion and pull
as many youth as they feel deserve
to move on in the competition.
“We try to source judges from an
array of locations. We look for judges
who are good with kids and know
how to show cattle,” says DeBruin.
Serving as last year’s judges were
Jenny Mills, Canastota, N.Y.; Cathy
Yeoman, Dover, Okla.; and Josey
Morris, Lake Mills, Wis., for the
Canada — Ontario and Quebec combined are home to 81 percent of the dairy farms.

junior, intermediate, and senior
divisions, respectively.
“More than anything, we hope the
participants are able to learn from
their experience. We encourage the
judges to take a few moments to talk
with each participant so they can
further their learning and improve
for next year,” noted DeBruin.
For many youth, this is their one
chance to show at World Dairy Expo.
To participate, youth do not have to
own the animal they are using; they
can ask a string that has animals on
the grounds and borrow one for the
competition. According to DeBruin,
most people readily let kids use their
animals for the show. This year in
particular, the colored breeds made a
strong showing because the Holstein
show began the next day.
Peer learning a plus
Two brothers who began participating
in the Youth Showmanship Contest
in 2009 are Mikey and Kyle Barton,
from Ancramdale, N.Y. The two
told us they participate for the experience
and opportunity to show at an
international competition. In addition
to the enjoyment they get from showing,
they feel that participating in
the event builds their confidence and
respect from others while in the ring.
“When I participate in the contest,
I have an opportunity to learn what
I’m doing wrong. Additionally, I learn
from others who have done better and
the judges give pointers on how I can
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PARTICIPANTS IN THE FIRST-EVER FITTING CONTEST were evaluated on how comfortably
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present my animal better. Since I
began participating, my showing ability
has improved,” noted Mikey.
About half of the participants are
on the Expo grounds all week, with
the remainder coming from neighboring
states on Thursday solely for the
competition. “This is a tough, close
competition. The youth need to be
good and know the fine points of showing
to do well,” said DeBruin.
The 2010 winners in the junior,
intermediate, and senior divisions
were Kyle Barton, Ancram-
dale, N.Y.; Cyrus Conard, Sharon
Springs, N.Y.; and Nicole Ballweg,
Dane, Wis., respectively.
Separate fitting contest
Circle No. 23 on Reader Response Card
Additionally, a Youth Fitting Contest
was created last year for youth
who enjoy this aspect of Expo but
may not be as enthusiastic about
showmanship. The fitting contest
took place on the first Sunday of
Expo and was open to all youth
interested in fitting dairy cattle.
They chose this date because many
Around the world of dairy
of the animals arriving at this time
have yet to be clipped. This competition
was open to individuals 17 to 21
years of age so that older individuals
who specialize in fitting cattle would
also have an opportunity to participate
without having to show.
“The fitting contest is an opportunity
for fitters to showcase what
they can do and promote their work,”
noted DeBruin. The nine contestants
in the 2010 fitting competition
had one hour to fit their animal and
were then judged by Rick Thompson.
DeBruin also stated that they will
continue to have individuals who are
nontraditional judges but are good
fitters who can judge the competition.
The 2010 winner of the Youth Fitting
Contest was Trent Styczynski
of Pulaski, Wis.
No matter what a youth’s particular
interest may be, there are an
array of opportunities for them to
showcase their particular skills this
year at the 2011 World Dairy Expo.
Entry forms are available online
at www.worlddairyexpo.com under
the Contests tab. They can be mailed
prior to the show or can be handed in
to the Expo office on grounds before
their respective due dates.
For spectators, the fitting contest
will take place at 10 a.m. Sunday,
October 2, in the sale pavilion. Showmanship
will start at 5:30 p.m. on
Thursday, October 6 in the Coliseum
following the Guernsey and Red and
White heifer shows.
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September 10, 2011
HOARD’S DAIRYMAN
EXPO 21

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EACH year, the National Dairy
Shrine bestows the honor of Pioneer to
individuals who have made a lasting
impact on the dairy industry. Their
portraits will be permanently displayed
in the National Dairy Shrine
Museum in Fort Atkinson, Wis.
An industry tracker
A life-long dairy producer, Craig
Beane was a leader in ways farmers
could employ a better record-
keeping system,
an advocate for
herd testing, and
a thought leader
in the credit system.
Craig and
his wife, Laura,
farmed in Wisconsin
for more
than 50 years. During that time,
they hosted the 1956 Wisconsin
Farm Progress Days, opening their
farm to about 60,000 people. This
event, now called Wisconsin Farm
Technology days, remains a leading
three-day gathering for education
on new advancements in agricultural
technology.
Maybe his most noted accomplishment,
Beane was the founder and
first president of the National Dairy
Herd Improvement Association, Inc.,
and served on many of its committees.
He also served on the U.S. Secretary
of Agriculture’s Animal and
Animal Products Advisory Committees.
Additionally, for 26 years
Craig was a monthly columnist for
Wisconsin Agriculturalist magazine
and also served on the Farm Journal
magazine’s Dairy Extra panel.
In 1971, Craig and his wife, Laura,
were honored by the University of
Wisconsin-Madison College of Agriculture
and Life Sciences with the
Outstanding Service Award. Beane
passed away on December 5, 2008.
Taught life-long skills
David Dickson was a pioneering
professor emeritus at the University
of Wisconsin-Madison who
used the art
of dairy cattle
evaluation to
teach life skills
to his students.
Over his four
decades with the
university, Dickson
used cattle
judging as the vehicle to encourage
students to make decisions and
then stand behind them by presenting
a logical discussion on their
decisions. His ability to teach these
skills was apparent in the results,
as his teams won more national
oral reasons titles than any other
program, 18 reasons titles in 42
years at the national contest. Dickson
also created videotapes and
manuals detailing proper etiquette
of oral reasons which have been
translated into Italian and Spanish,
making an impact on dairy cat-
Industry Pioneers honored
by National Dairy Shrine
tle judging worldwide.
Dickson had his own stellar background
in judging dairy cattle. He
became only the second person in
the United States to earn high individual
honors at both the National
4-H Cattle Judging Contest and the
Intercollegiate Dairy Cattle Judging
Contest. Dickson also judged more
World Dairy Expo shows than any
other judge.
Beyond judging recognition, Dickson
served as Department Head of
Dairy Science at the University of
Wisconsin-Madison and served on
National Dairy Shrine and World
Dairy Expo committees. His knack
for teaching students was recognized
in 1996 when Dickson was
selected to receive the highly coveted
Purina Mills Teaching Award
in the first year he was nominated.
He passed away on July 9, 2010.
Developed a market
Serving as a researcher in cheese
technology and professor in food science
for 38 years, Norman Olson
was an outstanding
leader
with the University
of Wisconsin-Madison
and
the dairy industry.
His work
had profound
influences on
the products currently available on
grocery store shelves. He focused on
work in reduced-fat cheese production,
ripening of cheeses, and developing
U.S. specialty cheeses.
Olson’s depth of knowledge in microbiology
allowed him to develop procedures
that can manipulate physical
properties of cheese, such as degree of
melt, stretch, ability to shred or slide,
and mouthfeel. He was a true pioneer
in developing the specialty cheese
market, most notably for Wisconsinstyle
Havarti. Many more varieties
have followed thanks to Olson’s initial
work in this area.
In addition to his research, Norm
created the Walter V. Price Cheese
Research Institute which later
became the Wisconsin Center for
Dairy Research, and has been
recognized as the top dairy food
research center in the country and
among the top five in the world.
For his work, Olson has received a
variety of awards for his research,
teaching, and industry training. He
currently resides in Madison, Wis.
A.I. entrepreneur
Harold Schmidt, a California
veterinarian, had great influences
on dairy producers throughout the
state and the
country. His
most notable
a c c o m p l i s h -
ment was in
Holstein genetics
through his
involvement in
Around the world of dairy
the A.I. business. He purchased a
small A.I. center and established
Genetics, Inc., one of the only private
A.I. breeding organizations at
the time. His efforts were instrumental
in accelerating acceptance
of population genetics superiority.
Over the years, Genetics, Inc., transitioned
to Carnation Genetics then
Landmark Genetics and finally to
Alta Genetics.
Schmidt also developed the
famous Lavacre herd in the 1950s
and 1960s. He was a consultant,
advisor, and confidant to many
Holstein breeders. His intellect
and accomplishments made him
an acknowledged leader of the
Holstein Association of America.
Schmidt served on the National
Holstein Board of Directors, was
a member of the Genetic Advancement
Committee, and was instrumental
in updating the Holstein
True-Type model cow to today’s
standards. He currently resides in
Rosedale, Va.
Forages, fiber, feeding
In the field of nutritional ecology of
ruminants, Peter Van Soest is considered
a groundbreaking thought
leader. The
long-time professor
of ruminant
nutrition
in the Department
of Animal
Science at Cornell
University,
Van Soest was
responsible for inventing a new way
to effectively measure feed and forage
fiber levels.
Van Soest is recognized worldwide
for his contributions in developing
a more accurate evaluation of
the nutritional values of feeds and
foods, specifically fiber in forages
and feeds. He developed the detergent
fiber analysis system that has
become the worldwide standard for
formulation of diets in dairy cattle
and other ruminants.
This formulate played an integral
role in evaluations in the Nutrient
Requirements of Dairy Cattle (NRC)
publications in 1978 and have subsequently
been adopted in feed systems
around the world. Alongside
this groundbreaking finding, Van
Soest was active in the development
of research models to better understand
rumen function.
As a professor, Van Soest developed
a groundbreaking senior-
level course for Cornell students
that focused on forages, fiber, and
the rumen and taught students to
think outside of the box. His unconventional
teaching methods and
excitement for dairy cattle nutrition
led many of his students to pursue
careers in this same area. During
his tenure, Van Soest supervised
the research and education of over
50 graduate students. He currently
resides in Alpine, N.Y.
China — 77.162 billion pounds produced • 7,346 pounds per cow • 10.5 million cows • Worlds foremost importer of dairy products
Antibiotic
100 mg of tulathromycin/mL
For subcutaneous injection in beef and non-lactating
dairy cattle and intramuscular injection in swine only.
Not for use in female dairy cattle 20 months of age or
older or in calves to be processed for veal.
CAUTION
Federal (USA) law restricts this drug to use by or on the order of
a licensed veterinarian.
INDICATIONS
Beef and Non-lactating Dairy Cattle
BRD – DRAXXIN Injectable Solution is indicated for the
treatment of bovine respiratory disease (BRD) associated with
Mannheimia haemolytica, Pasteurella multocida, Histophilus
somni, and Mycoplasma bovis; and for the control of respiratory
disease in cattle at high risk of developing BRD associated with
Mannheimia haemolytica, Pasteurella multocida, Histophilus
somni, and Mycoplasma bovis.
IBK – DRAXXIN Injectable Solution is indicated for the treatment
of infectious bovine keratoconjunctivitis (IBK) associated with
Moraxella bovis.
Foot Rot – DRAXXIN Injectable Solution is indicated for the
treatment of bovine foot rot (interdigital necrobacillosis) associated
with Fusobacterium necrophorum and Porphyromonas levii.
Swine
DRAXXIN Injectable Solution is indicated for the treatment of
swine respiratory disease (SRD) associated with Actinobacillus
pleuropneumoniae, Pasteurella multocida, Bordetella bronchiseptica,
Haemophilus parasuis, and Mycoplasma hyopneumoniae;
and for the control of SRD associated with Actinobacillus
pleuropneumoniae, Pasteurella multocida, and Mycoplasma
hyopneumoniae in groups of pigs where SRD has been
diagnosed.
DOSAGE AND ADMINISTRATION
Cattle
Inject subcutaneously as a single dose in the neck at a dosage of
2.5 mg/kg (1.1 mL/100 lb) body weight (BW). Do not inject more
than 10 mL per injection site.
Swine
Inject intramuscularly as a single dose in the neck at a dosage
of 2.5 mg/kg (0.25 mL/22 lb) BW. Do not inject more than
2.5 mL per injection site.
CONTRAINDICATIONS
The use of DRAXXIN Injectable Solution is contraindicated in
animals previously found to be hypersensitive to the drug.
WARNINGS
FOR USE IN ANIMALS ONLY.
NOT FOR HUMAN USE.
KEEP OUT OF REACH OF CHILDREN.
NOT FOR USE IN CHICKENS OR TURKEYS.
RESIDUE WARNINGS
Cattle
Cattle intended for human consumption must not be slaughtered
within 18 days from the last treatment. Do not use in female dairy
cattle 20 months of age or older. A withdrawal period has not
been established for this product in pre-ruminating calves. Do
not use in calves to be processed for veal.
Swine
Swine intended for human consumption must not be slaughtered
within 5 days from the last treatment.
PRECAUTIONS
Cattle
The effects of DRAXXIN on bovine reproductive performance,
pregnancy, and lactation have not been determined.
Subcutaneous injection can cause a transient local tissue
reaction that may result in trim loss of edible tissue at slaughter.
Swine
The effects of DRAXXIN on porcine reproductive performance,
pregnancy, and lactation have not been determined.
Intramuscular injection can cause a transient local tissue reaction
that may result in trim loss of edible tissue at slaughter.
ADVERSE REACTIONS
Cattle
In one field study, two calves treated with DRAXXIN at
2.5 mg/kg BW exhibited transient hypersalivation. One of these
calves also exhibited transient dyspnea, which may have been
related to pneumonia.
Swine
In one field study, one out of 40 pigs treated with DRAXXIN at
2.5 mg/kg BW exhibited mild salivation that resolved in less
than four hours.
STORAGE CONDITIONS
Store at or below 25°C (77°F).
HOW SUPPLIED
DRAXXIN Injectable Solution is available in the following package
sizes: 50 mL vial, 100 mL vial, 250 mL vial, 500 mL vial
U.S. Patents: See US 6,329,345; US 6,420,536; US
6,514,945; US 6,583,274; US 6,777,393
NADA 141-244, Approved by FDA
Distributed by:
Division of Pfizer Inc, NY, NY 10017
To report a suspected adverse reaction call 1-800-366-5288.
To request a material safety data sheet call 1-800-733-5500.
For additional DRAXXIN product information call
1-888-DRAXXIN or go to www.DRAXXIN.com
79-9949-00-3
Made in France. December 2009
87 1207 2
HOARD’S DAIRYMAN
September 10, 2011 EXPO 23

Around the world of dairy
of this award as precisely as William
H. Peck. An active, progressive
producer, who,
through expertise
in managing
a dairy-breeding
herd based upon
sound genetic
and business
prin ciples, serves
as a model of success
for contemporaries throughout
the nation. And few herds have made
more of an impact globally than the
elite Holstein and Guernsey genetics
from Welcome Stock.
“Bill Peck’s legacy is much more
than just breeding a great herd of
cows. The entire Holstein breed has
benefited from the genetic contribution
of the Welcome Stock Farm to
our national herd and the international
community,” says Tom Lawlor,
director of research of Holstein
Association USA.
For these and many additional
accomplishments, National Dairy
Shrine honors William H. Peck,
Welcome Stock Farm, as the 2011
Distinguished Dairy Cattle Breeder.
Peck is the fifth generation at Welcome
Stock Farm which today is also
owned and operated in partnership
with his sons, Bill, Jr., and Neil.
“Bill is ahead of his generation in
HOARD’S DAIRYMAN FEW dairymen fit the criteria
EXPO 24 September 10, 2011
Peck named Distinguished Breeder
breeding Holstein cattle. He was
a very early adopter of genomics
and used it extensively to develop
a strong maternal line with high
genomic values. That, in turn, led to
numerous A.I. contracts for young
sires with the ‘Welcome’ prefix,”
says Larry Tande, president of Holstein
Association USA.
The admired Welcome Stock Farm
consists of 1,400 acres and is home
to a 589-cow milking herd. Ninetyfive
percent of those animals are
homebred and carry the Welcome
prefix. The herd has been on test for
over 40 years and has a rolling herd
average near 28,000 pounds, over
1,040 pounds of fat, and 865 pounds
of protein.
Welcome Stock Farm has been
participating in the Holstein Association
USA classification program
since 1973. To date, they have bred
87 Gold Medal Dams, 66 Dams of
Merit, and three with Gold Medal
Sire status. In addition, Welcome
Stock has received 14 Progressive
Breeder Registry Awards and 20
Progressive Genetics Herd Awards.
To further add to their credits, 685
cows carrying the Welcome prefix
have surpassed the 100,000 lifetime
mark for milk production.
“Bill has demonstrated a forwardthinking
personality in business
and herd management practices
Quality bypass protein
is a valuable tool for the
modern dairy nutritionist.
Circle No. 42 on Reader Response Card
aside from genetics, including herd
biosecurity risk management. He
and his sons have approached herd
expansion, facility construction, and
use of reproductive technologies and
trends in genetic breeding and trait
selection with a return on investment
mentality, avoiding the fads
of the moment and capitalizing on
beneficial opportunities,” says Angie
Coburn, dairy procurement manager,
Genex Cooperative, Inc.
Welcome Stock Farm bases sire
selection on the top NM$ and TPI
bulls available in the breed. Animals
are individually mated to
improve or correct all traits. Prior
to genomics, approximately 20
percent of the herd was mated to
young sires, and since the release of
genomics, 50 percent of the herd is
mated to young sires.
“Bill is perhaps the only breeder
to have bred bulls from two different
breeds achieving the number
one TPI/PTI rank with the prominent
Guernsey bull, Welcome Choice
Admiral, and the very influential
Holstein sire, Welcome Garter-ET.
The extensive list of Welcome
Stock bulls that have entered A.I.
organizations in the United States
spans 60 years and includes 13
Guernseys and 345 Holsteins, of
which 40 percent are still plus-
proven in a day and age of fast
Invest in Results.
genetic progress,” says Coburn.
“When Holstein breeding truly
went global, Bill was right there seeking
information on top bulls from
around the world. The same international
people whom Bill pursued
to learn more from are some of the
same people coming back to him and
buying his animals,” says Lawlor.
Welcome Stock actively markets
top genetics through consignment
sales from the East Coast
through the Midwest. These marketing
opportunities are made possible
through their active flushing
program which began in the
early 1980s. In addition, Welcome
Stock had genomic tested over 400
females as of December 2010.
Besides Peck’s on-farm responsibilities,
he served on the Holstein
Association USA Board of Directors
from 2004 to 2010.
“As chairman of Holstein USA’s
Genetic Advancement Committee,
Bill led with direction during a
period of time when genomics were
first being introduced,” says Tande.
“Bill has an enthusiasm and passion
for breeding Holsteins that’s
contagious. He smiles about his successes
and shrugs off the setbacks. I
cannot think of anyone more deserving
than Bill Peck as this year’s
winner of this prestigious award,”
concludes Lawlor.
When too much protein breaks down in a cow’s
rumen, there’s too little left to help produce more
milk. SoyPLUS by West Central solves that. This high
quality bypass protein and amino acids don’t break
down in the rumen, providing what cows need to
achieve high performance.
West Central produces SoyPLUS under a carefully
controlled extraction process with more than 400
quality control monitoring points. Tests prove that
this process produces consistent quality ration after
ration, day after day.
That means your high-producing cows live up to
their potential. And so do your profits.
To find out more why SoyPLUS is called the
GOLD STANDARD of dairy feed ingredients,
visit SoyPLUS.com.
SEE US AT BOOTH 1911 IN THE EXHIBITION HALL
AND BOOTH 331 IN THE INTERNATIONAL LOUNGE
AT WORLD DAIRY EXPO.

ANNUALLY, National Dairy Shrine sets aside time to recognize outstanding
individuals who will make significant contributions to the dairy
industry. Combined, the 20 future leaders featured on this page will
receive $29,500 in scholarships to help develop their role in the dairy
industry or fund their college educations. In all, National Dairy Shrine
will award over $40,000 in scholarships this year.
Graduate Award presented
to Pennsylvania producer
BUSINESS savvy, a thirst for
efficiency, and a passion for genetics
have earned Joel Krall, Lebanon,
Pa., the
National Dairy
Shrine Graduate
Dairy Production
Award.
The award was
created in 2009
in order to recognize,encourage,
and assist qualified agricultural
college graduates to pursue careers
in commercial dairying. Krall will
receive a $2,500 award, sponsored by
Elanco Animal Health.
After graduating from Penn State
University in May 2006, Krall
returned to the 100-cow family
farm. The herd of grade Holsteins
was already at an outstanding production
level, but Joel set his sights
on furthering efficiency and productivity.
After six months as herdsman,
his parents offered to sell him
the cows, and he eagerly accepted.
Among his first management
changes was one that brought a
“real world” lesson that could not
be taught in a classroom: the “ripple
effects” of switching to threetimes-a-day
milking. Additional
facilities were needed, so a decision
was made in 2008 to expand to 150
cows and make two smaller groups.
This decision created an opportunity
for Joel to partner with Tim
Crouse, and infuse the herd with
elite genetics.
Rolling herd average now stands at
approximately 32,500 pounds, 1,100
pounds of fat, and 1,000 pounds of
protein. Use of genetic technologies
ing has boosted heifer numbers and
given the partners opportunities for
even more genetic advancement.
“Krall’s vision of his dairy future
starts with cow care and business
stability. “I view myself as trying to
balance high production and genetics.
My main focus is on production,
longevity, and health, and I like technology
that improves efficiency.”
Future milk marketing
leaders rewarded
THE National Dairy Shrine (NDS)
and Dairy Management, Inc. (DMI)
are pleased to announce that a total
of $8,500 in
scholarships have
been awarded.
Laura Weisz re -
ceived the $1,500
s c h o l a r s h i p ,
and eight other
$1,000 scholarships
were also
awarded. The NDS/DMI scholarships
encourage students to pursue careers
in dairy product marketing.
Laura has demonstrated her passion
for the industry on her family
dairy and by becoming a finalist as
Princess Kay of the Milky Way. She
looks forward to continuing her work
in the promotion of the dairy industry.
She is currently attending the
University of Minnesota majoring in
animal science with a minor in mass
communications. Laura expects to
continue on to graduate school and
hopes to work in the dairy industry.
Other award recipients include:
Philip Bachman, Ulysses, Pa., is
currently attending Pennsylvania
State University majoring in animal
science. Philip is involved on his family
farm, God’s County Creamery,
where they focus on direct sales to
the consumers.
Mandy Brazil, Petaluma, Calif., is
currently attending California Polytechnic
State University, San Luis
Obispo, majoring in agriculture communications
with a minor in dairy
science and agriculture business.
Laura Elliott, Marshall, Wis.,
is currently attending the University
of Wisconsin-Madison, double
majoring in dairy science and life
science communications.
Jason Kaare, Chaska, Minn., is
currently attending the University
of Minnesota majoring in agricultural
education with a minor in
animal science.
Rachel Manning, Huntingtown,
Md., is currently attending
West Virginia University majoring
in agriculture and extension
education.
Isaac Salfer, Dassel, Minn., is
currently attending the University
of Minnesota majoring in animal
science with a dairy production
emphasis.
Theresa Twohey, Stewartville,
Minn., is currently attending the
University of Minnesota majoring
in agriculture education leadership
and communications.
Hannah Wentworth, Quarryville,
Pa., is currently attending Pennsylvania
State University majoring in
animal sciences.
Klussendorf-McKown
Scholarship awarded
THE Klussendorf Association has
named four 2011 scholarship winners
and two who earned the Whitey
McKown Scholarship.
These $2,000 scholarships are
awarded annually to students who
have successfully completed at least
one year at a two- or four-year college.
The individual must be majoring
in dairy science or animal science
with the intention of entering
the dairy cattle industry.
Karen Anderson, University of
Minnesota, grew up on a registered
Guernsey farm and has been showing
cattle for 15 years. In 2010, she
was named Outstanding National
Guernsey Youth by the American
Guernsey Association (AGA) and
also served as AGA youth association
president in 2009.
Jenn Krultz, University of Wisconsin-River
Falls, grew up on her
family’s dairy farm in Greenwood,
E.U. — 323.998 billion pounds produced • 13,256 pounds per cow • 24.4 million cows • Known for their artisanal cheeses • First A.I. co-op began in Denmark
Around the world of dairy
Wis. She is in her senior year pursuing
a degree in dairy science and a
minor in agronomy.
Rachel Manning, West Virginia
University, is a six-time president
of the Patuxent Young Farmers 4-H
Club. Manning also won the NDS/
DMI Scholarship.
Lindsey Rucks, University of
Florida. To read more about Rucks,
turn to page 29 as she also won the
Kildee Scholarship.
Matt Henkes, Iowa State University,
the sixth generation of his family’s
dairy farm. He has earned 20
Junior All-American Red and White
Holstein nominations.
Tyler Reynolds, Cornell University,
who has won multiple All-New York
and Junior All-New York awards. He’s
assumed much responsibility on his
family’s 700-cow dairy. Last summer,
he worked with the herd manager and
assisted with all aspects of the dairy.
Mann receives Iager Scholarship
Karessa Mann, Hilmar, Calif.,
is the recipient of the Iager Dairy
Scholarship. The Iager Scholarship
for $1,000 is
awarded annually
to a secondyear
student in
a two-year agricultural
school
industry and was
started by a gen-
erous donation from the Charles and
Judy Iager family of Fulton, Md.
This year’s award recipient recently
graduated from Modesto Junior College
with an associate degree in
dairy science and agricultural science.
Mann was an active member of
the dairy cattle judging team, taking
third at World Dairy Expo. In the
fall, Mann plans to attend Cal Poly,
San Luis Obispo.
Daninger awarded Core Scholarship
Erin Daninger, Forest Lake,
Minn., is the winner of the $1,000
Maurice Core Scholarship given in
honor of Maurice
Core, a longtime
leader in
the Jersey breed
and the Dairy
Shrine. The Core
Scholarship recognizes
a college
freshman planning a career in the
dairy industry.
Daninger attends the University
of Minnesota and has an agricultural
education major with an
animal science minor. In college,
Daninger has achieved a 3.93
GPA and taken an active role in
the Gopher Dairy Club, Research
Apprenticeship Program, and Beta
of Clovia Sorority.
Gress and Krull win
McCullough Scholarships
ANNUALLY, two scholarships are
awarded by National Dairy Shrine
in memory of Professor Marshall
E. McCullough,
the well-respect -
ed nutrition re -
search er and ed -
u cator. Eligible
stu dents must
be entering their
freshmen year of
college and plan
to major in dairy/animal science or
agricultural journalism.
Eileen Gress will receive the
$2,500 scholarship to be used
towards her education at The Ohio
State University as an agricultural
communications major. Gress lives
and works on her family’s registered
Ayrshire farm. She has won the
state dairy judging contest and oral
reasons and has also won the state
dairy quiz bowl contest.
Cassandra Krull will receive a
$1,000 scholarship for her pursuit of
an agribusiness degree.
Krull owns a herd of 25 cattle consisting
of both Holsteins and Jerseys.
She served as the vice-president
of Lake Mills FFA and was the
2010 Wisconsin Jersey Queen.
September 10, 2011
HOARD’S DAIRYMAN
EXPO 25

Around the world of dairy
Dairy Shrine fetes Progressive Producers
TWO outstanding dairy operations
have been selected to receive the
National Dairy Shrine’s prestigious
Progressive Dairy Producer Award
for 2011. The honor is bestowed on
herds utilizing progressive management
practices to optimize their
operations with a proven track
record of continuous improvement.
The award includes a $2,000 continuing
education grant.
In the 300-and-under category,
Charles and Robyn Krause,
Heat detection...
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©2011 GEA Farm Technologies, Inc. All rights reserved.
Circle No. 26 on Reader Response Card
Krause Holsteins, Buffalo, Minn.,
are being honored.
A passionate spokesperson for the
dairy industry, Charles Krause, a
managing partner, says that animal
care takes priority
on their farm.
“From the minute
a calf arrives
on our farm to
her last day on
earth, the welfare
of each indi-
vidual animal is of utmost importance,”
he noted.
Their 165-head grade and registered
Holstein herd boasts current
milk production per cow averages of
26,426 pounds milk, 926 pounds fat,
782 pounds protein, with 2-year-olds
peaking at 94 pounds per day, and
second-and-greater-lactation cows
peaking at 117 pounds.
The farm is owned and operated
by Charles and Robyn Krause, and
Charles’ parents, Warren and Carol.
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rates as you save on time,
labor and the cost of
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Activity monitors are available
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They are assisted by Charles and
Robyn’s children, Andrew and Morgan.
Besides the dairy herd, 475
acres are operated to meet all feed
needs. Cows are housed in a free
stall barn, with a small compost
barn for special-needs cows.
Upon graduation from the University
of Minnesota in 1991 with
an animal science degree, Charles
Krause made effective, successful
changes to the farm, coupled with
gradual herd growth. A snapshot of
these improvements include a new
double-8 parallel parlor, as well as a
new heifer shed.
The Krauses also pride themselves
on finding efficient ways to keep production
costs low. These measures
include growing all of their feed,
maximizing manure use as a fertilizer,
and taking adult farm management
courses to keep them on track
for the future. Located just one hour
from the Twin Cities, they often
host local and international groups
while also being spokespeople for
the industry throughout the state.
Recognized in the 300-and- over category
are Martin and Mike Burken
of Blue Hyll Dairy, Clinton, Iowa.
Attention to detail, monitoring,
and measuring are part of the brothers’
daily activities.
The two
formed an LLC
in 1999. Seeking
to divide responsibilities,
today
Martin manages
the 774-head
dairy operation,
while Mike manages the 3,500-acre
cropping enterprise.
The current herd size was reached
through gradual expansion. Cows
are housed in a six-row free stall
barn and milked in a double-12
parlor. The rolling herd average
currently stands at 23,685 pounds.
While Martin manages the dairy,
he credits his dad for helping with
whatever needs to be done. Martin’s
wife, Lisa, and their children,
Hannah, Haley, and Hillary, are
engaged in the farm, as well.
Martin says one of their first priorities
is milk quality. The dairy maintains
a high standard for bacteria,
somatic cell, and PI counts. He also
utilizes PC Dart software to closely
monitor the progress of his herd. The
farm developed its own benchmark
to determine the cost of freshening a
cow into the milking string.
On a monthly basis, they calculate
the dollar amount that is spent on
fresh cow problems to dictate any
changes in cow care. Martin says
that, when it’s costly to freshen
cows, they have lengthened the voluntary
waiting period to give these
cows a little extra time.
Lastly, Martin says that, as their
herd expanded, accurate records and
the use of good genetics has been
the key. “My intention is to improve
genetics and, hopefully, have more
progeny that can improve the overall
genetics of my herd and possibly
improve the entire breed.”

Heat That Can’t Be Ignored
The luteolytic action of Estrumate can be utilized to manipulate the estrous cycle
to better fit certain management practices, terminate pregnancies resulting from
mismatings, and to treat certain conditions associated with prolonged luteal function.
Cloprostenol sodium, the active ingredient in Estrumate, is the only
ACTION:
prostaglandin approved for controlled breeding in lactating dairy cows.
Ask your veterinarian about Estrumate today.
Estrumate ® (cloprostenol sodium) is a synthetic prostaglandin analogue structurally related
to prostaglandin F2 α (PGF2 α). Each mL of the colorless aqueous solution contains
263 mcg of cloprostenol sodium (equivalent to 250 mcg of cloprostenol) in a sodium citrate,
anhydrous citric acid and sodium chloride buffer containing 0.1% w/v chlorocresol BP as a
bactericide. pH is adjusted, as necessary, with sodium hydroxide or citric acid.
Estrumate ®
(cloprostenol sodium)
Prostaglandin Analogue for Cattle
Equivalent to 250 mcg cloprostenol/mL
Estrumate causes functional and morphological regression of the corpus luteum (luteolysis)
in cattle. In normal, nonpregnant cycling animals, this effect on the life span of the corpus
luteum usually results in estrus 2 to 5 days after treatment. In animals with prolonged luteal
function (pyometra, mummified fetus, and luteal cysts), the induced luteolysis usually
results in resolution of the condition and return to cyclicity. Pregnant animals may abort
depending on the stage of gestation.
INDICATIONS:
For intramuscular use to induce luteolysis in beef and dairy cattle. The luteolytic action of
Estrumate can be utilized to manipulate the estrous cycle to better fit certain management
practices, to terminate pregnancies resulting from mismatings, and to treat certain conditions
associated with prolonged luteal function.
RECOMMENDED USES:
At 50 and 100 times the recommended dose, mild side effects may be detected in some
Unobserved or nondetected estrus
Cows which are not detected in estrus, although ovarian cyclicity continues, can be treated
with Estrumate if a mature corpus luteum is present. Estrus is expected to occur 2 to
cattle; these include increased uneasiness, slight frothing, and milk let-down. For complete
5 days following injection, at which time animals may be inseminated. Treated cattle
should be inseminated at the usual time following detection of estrus. If estrous detection
is not desirable or possible, treated animals may be inseminated twice at about 72 and
information on use, withdrawal period, contraindication, adverse reactions, refer to product
package insert on adjacent page.
556 Morris Avenue • Summit, NJ 07901 • merck-animal-health-usa.com • 800-521-5767 • 7/11 BV-EST-43562
96 hours postinjection.
Pyometra or Chronic Endometritis
Damage to the reproductive tract at calving or postpartum retention of the placenta often
leads to infection and inflammation of the uterus (endometritis). Under certain circumstances,
this may progress into chronic endometritis with the uterus becoming distended
with purulent matter. This condition, commonly referred to as pyometra, is characterized
by a lack of cyclical estrous behavior and the presence of a persistent corpus luteum.
Induction of luteolysis with Estrumate usually results in evacuation of the uterus and a
return to normal cyclical activity within 14 days after treatment. After 14 days posttreatment,
recovery rate of treated animals will not be different than that of untreated cattle.
Mummified Fetus
Death of the conceptus during gestation may be followed by its degeneration and dehydration.
Induction of luteolysis with Estrumate usually results in expulsion of the mummified
fetus from the uterus. (Manual assistance may be necessary to remove the fetus from
the vagina). Normal cyclical activity usually follows.
Luteal Cysts
A cow may be noncyclic due to the presence of a luteal cyst (a single, anovulatory follicle
with a thickened wall which is accompanied by no external signs and by no changes in palpable
consistency of the uterus). Treatment with Estrumate can restore normal ovarian
activity by causing regression of the luteal cyst.
Pregnancies from Mismating
Unwanted pregnancies can be safely and efficiently terminated from 1 week after mating
until about 5 months of gestation. The induced abortion is normally uncomplicated and the
fetus and placenta are usually expelled about 4 to 5 days after the injection with the reproductive
tract returning to normal soon after the abortion. The ability of Estrumate to induce
abortion decreases beyond the fifth month of gestation while the risk of dystocia and its
consequences increases. Estrumate has not been sufficiently tested under feedlot conditions;
therefore, recommendations cannot be made for its use in heifers placed in feedlots.
Controlled Breeding
The luteolytic action of Estrumate can be utilized to schedule estrus and ovulation for an
individual cycling animal or a group of animals. This allows control of the time at which
cycling cows or heifers can be bred. Estrumate can be incorporated into a controlled breeding
program by the following methods:
1. Single Estrumate injection: Only animals with a mature corpus luteum should be treated
to obtain maximum response to the single injection. However, not all cycling cattle
2. Double Estrumate injections: prior to treatment, cattle should be examined
found to be anatomically normal, nonpregnant, and cycling (the presence o
corpus luteum is not necessary when the first injection of a double injection
given). A second injection should be given 11 days after the first injection
cycling cattle, estrus is expected 2 to 5 days following the second injection. Tr
should be inseminated at the usual time following detection of estrus. If estrou
is not desirable or possible, treated animals may be inseminated either on
72 hours or twice at about 72 and 96 hours following the second Estrumate i
Many animals will come into estrus following the first injection; these anim
inseminated at the usual time following detected estrus. Animals not in
should receive a second injection 11 days after the first injection. Animals rec
injections may be inseminated at the usual time following detection of estru
inseminated either once at about 72 hours or twice at about 72 and 96 hour
ond injection.
Any controlled breeding program recommended should be completed by eit
• observing animals (especially during the third week after injection) and inse
hand mating any animals returning to estrus,
or
• turning in clean-up bull(s) 5 to 7 days after the last injection of Estrumate t
animals returning to estrus.
REQUIREMENTS FOR CONTROLLED BREEDING PROGRAMS:
A variety of programs can be designed to best meet the needs of individual m
systems. A controlled breeding program should be selected which is appropr
existing circumstances and management practices.
Before a controlled breeding program is planned, the producer's objectives mu
ined and he must be made aware of the projected results and limitations. Th
and his consulting veterinarian should review the operation’s breeding hi
health, and nutritional status and agree that a controlled breeding program is
the producer's specific situation. For any successful controlled breeding progra
• cows and heifers must be normal, nonpregnant, and cycling (rectal palpa
be performed);
• cattle must be in a fit and thrifty breeding condition and on an adequate or
plane of nutrition;
• proper program planning and record keeping are essential;
• if artificial insemination is used, it must be performed by competent in
using high-quality semen.
It is important to understand that Estrumate is effective only in animals wit
corpus luteum (ovulation must have occurred at least 5 days prior to treatment
be considered when breeding is intended following a single Estrumate injecti
SAFETY AND TOXICITY:
At 50 and 100 times the recommended dose, mild side effects may be detect
cattle. These include increased uneasiness, slight frothing, and milk let-down.
CONTRAINDICATIONS:
Estrumate should not be administered to a pregnant animal whose calf is not to
PRECAUTIONS:
There is no effect on fertility following the single or double dosage regimen w
ing occurs at induced estrus or at 72 and 96 hours posttreatment. Conception ra
lower than expected in those fixed time breeding programs which omit the sec
ination (ie, the insemination at or near 96 hours). This is especially true if a
insemination is used following a single Estrumate injection. As with all parenter
careful aseptic techniques should be employed to decrease the possibility of po
bacterial infection. Antibiotic therapy should be employed at the first sign of in
DOSAGE AND ADMINISTRATION:
Two mL of Estrumate (500 mcg of cloprostenol) should be administered by INTRAM
INJECTION for all indications in both beef and dairy cattle.
Estrumate ®
(cloprostenol sodium)
Prostaglandin Analogue for Cattle
Equivalent to 250 mcg cloprostenol/mL
e Estrumate® (cloprostenol sodium) is a synthetic prostaglandin analogue structurally related
to prostaglandin F2 α (pGF2 α). Each mL of the colorless aqueous solution contains 263 mcg of
cloprostenol sodium (equivalent to 250 mcg of cloprostenol) in a sodium citrate, anhydrous
citric acid and sodium chloride buffer containing 0.1% w/v chlorocresol BP as a bactericide.
pH is adjusted, as necessary, with sodium hydroxide or citric acid.
® Estrumate
(cloprostenol sodium) is a synthetic prostaglandin analogue structurally related 2. Double Estrumate injections: prior to treatment, cattle should be examined rectally and
glandin F2 α (PGF2 α). Each mL of the colorless aqueous solution contains found to be anatomically normal, nonpregnant, and cycling (the presence of a mature
f cloprostenol sodium (equivalent to 250 mcg of cloprostenol) in a sodium citrate, corpus luteum is not necessary when the first injection of a double injection regimen is
s citric acid and sodium chloride buffer containing 0.1% w/v chlorocresol BP as a given). A second injection should be given 11 days after the first injection. In normal,
e. pH is adjusted, as necessary, with sodium hydroxide or citric acid.
cycling cattle, estrus is expected 2 to 5 days following the second injection. Treated cattle
should be inseminated at the usual time following detection of estrus. If estrous detection
is not desirable or possible, treated animals may be inseminated either once at about
72 hours or twice at about 72 and 96 hours following the second Estrumate injection.
Many animals will come into estrus following the first injection; these animals can be
inseminated at the usual time following detected estrus. Animals not inseminated
should receive a second injection 11 days after the first injection. Animals receiving both
injections may be inseminated at the usual time following detection of estrus or may be
causes functional and morphological regression of the corpus luteum (luteolysis) inseminated either once at about 72 hours or twice at about 72 and 96 hours post secn
normal, nonpregnant cycling animals, this effect on the life span of the corpus
®
WARNINGS
For veterinary use only.
Copyright © 2011 Intervet Inc., a subsidiary of Merck & Co., Inc. All rights reserved.
Women of childbearing age, asthmatics, and persons with bronchial and other
problems should exercise extreme caution when handling this product. In the e
women may be unaware of their pregnancies. Estrumate is readily absorbed t
skin and may cause abortion and/or bronchiospasms; direct contact with the
Circle No. 32 on Reader Response Card
therefore be avoided. Accidental spillage on the skin should be washed off im
should be treated since a mature corpus luteum is present for only 11 to 12 days of the with soap and water.
21-day cycle.
STORAGE CONDITIONS:
Prior to treatment, cattle should be examined rectally and found to be anatomically nor- 1. Protect from light.
US 3686/1 ACTION:
• cows and heifers must be normal, nonpregnant, and cycling (rectal palpationmal, should be nonpregnant, injection. As with and all parenteral have a mature products, corpus careful aseptic luteum. techniques If these should criteria be employed are met, to decrease estrus HOW 2. Store SUPPLIED: in container.
F-30510615 Estrumate causes functional and morphological regression of the corpus luteum (luteolysis) in cattle. be performed);
is expected
the
to
possibility
occur
of
2
postinjection
to 5 days
bacterial
following
infection.
injection,
Antibiotic
at
therapy
which
should
time
be employed
animals
at
may
the first
be
inseminated. Treated cattle should be inseminated at the usual time following detection of 20mL 3. Store and 100mL at controlled multidose vials room temperature 59°-86° F. (15°-30° C).
USA067796IN v In normal, nonpregnant cycling animals, this effect on the life span of the corpus luteum usually • cattle must be in a fit and thrifty breeding condition and on an adequate or increasing plane
estrus. If estrous sign of infection. detection is not desirable or possible, treated animals may be insemi- HOW SUPPLIED:
results in estrus 2 to 5 days after treatment. In animals with prolonged luteal function (pyometra, of nutrition;
nated either once at about 72 hours or twice at about 72 and 96 hours postinjection.
mummified fetus, and luteal cysts), the induced luteolysis usually results in resolution of the • proper program planning and record keeping are essential;
DOSAGE AND ADMINISTRATION:
CAUTION: 20mL and 100mL multidose vials
(cloprostenol sodium)
With a single injection program, it may be desirable to assess the cyclicity status of the
condition and return to cyclicity. Pregnant animals may abort depending on the stage of gestation. • if artificial insemination is used, it must be performed by competent inseminators using Two mL of Estrumate (500 mcg of cloprostenol) should be administered by INTRAMUSCULAR Federal
herd before Estrumate treatment. This can be accomplished by heat detecting and CAUTION: (USA) law restricts this drug to use by or on the order of a licensed veterinarian.
high-quality semen.
breeding at INJECTION the usual for all time indications following in both detection beef and dairy of estrus cattle. for Do not a 6-day puncture period, stopper all more prior than to Federal (USA) law restricts this drug to use by or on the order of a licensed vet
Prostaglandin INDICATIONS: Analogue for Cattle
It is important to understand that Estrumate is effective only in animals with a mature corpus injection. luteum If 10 by times. the sixth day the cyclicity status appears normal (approximately 25%-30%
Equivalent For intramuscular to 250 mcg use to cloprostenol/mL
induce luteolysis in beef and dairy cattle. The luteolytic action of Estrumate (ovulation must have occurred at least 5 days prior to treatment). This must be considered detected when in estrus), all cattle not already inseminated should be palpated for normality,
can be utilized to manipulate the estrous cycle to better fit certain management practices,
nonpregnancy, WARNINGS and cyclicity, then injected with Estrumate. Breeding should then be con-
breeding is intended following a single Estrumate injection.
Schering-Plough Animal Health
tinued at the
to terminate pregnancies resulting from mismatings, and to treat certain conditions associated with
For veterinary usual time use only. following signs of estrus on the seventh and eighth days. On the
prolonged luteal function.
SAFETY AND TOXICITY:
ninth and Women tenth days, of childbearing breeding age, may asthmatics, continue and at persons the usual with time bronchial following and other detection respiratory of
estrus, or
At 50 and 100 times the recommended dose, mild side effects may be detected in some cattle. These problems
all cattle
should
not already
exercise
inseminated
extreme caution
may
when
be
handling
bred either
this product.
once on
In
the
the
ninth
early
day
stages,
(at Made Made in Germany. in Germany.
about 72 hours postinjection) or on both the ninth and tenth days (at about 72 and Copyright © 1999, 2006, Schering-Plough Animal Health Corp., Summit, NJ 07
REQUIREMENTS FOR CONTROLLED BREEDING PROGRAMS: include increased uneasiness, slight frothing, and milk let-down.
women may be unaware of their pregnancies. Estrumate is readily absorbed through the skin
96 hours postinjection).
Copyright All rights © 1999, reserved. 2006, Schering-plough 30510607 Animal Rev. Health 5/06corp.,
Summit, NJ 07901.
A variety of programs can be designed to best meet the needs of individual management systems.
and may cause abortion and/or bronchiospasms; direct contact with the skin should therefore be
A controlled breeding program should be selected which is appropriate for the existing circumstances CONTRAINDICATIONS:
avoided. Accidental spillage on the skin should be washed off immediately with soap and water. All rights reserved. 30510615 rev. 3/07
and management practices.
Estrumate should not be administered to a pregnant animal whose calf is not to be aborted.
Before a controlled breeding program is planned, the producer’s objectives must be examined and PRECAUTIONS:
STORAGE CONDITIONS:
US 3686/1
he must be made aware of the projected results and limitations. The producer and his consulting
1. Protect from light.
B-30510615
There is no effect on fertility following the single or double dosage regimen when breeding occurs at
veterinarian should review the operation’s breeding history, herd health, and nutritional status and
2. Store in container.
USA067796IN v
induced estrus or at 72 and 96 hours posttreatment. Conception rates may be lower than expected in
agree that a controlled breeding program is practical in the producer’s specific situation. For any
3. Store at controlled room temperature 59°-86° F. (15°-30° c).
those fixed time breeding programs which omit the second insemination (ie, the insemination at or
successful controlled breeding program:
near 96 hours). This is especially true if a fixed time insemination is used following a single Estrumate

HOARD’S DAIRYMAN
EXPO 28 September 10, 2011
Circle No. 40 on Reader Response Card
Circle No. 15 on Reader Response Card
Come see us at EH 4305-4307 or
TM 610-612 at World Dairy Expo!
Circle No. 31 on Reader Response Card
Photoshop simulation, do not attempt.
Around the world of dairy
Top 10 seniors honored
NATIONAL Dairy Shrine has recognized
10 of the nation’s top college
dairy students for
their outstanding
leadership and
academic abilities.
This year’s
top student and
winner of the
$2,000 award is
Brandon Thes ­
ing of Winona, Minn. See the August
25 issue, page 542.
Second-place honors and an award
of $1,500 goes to Brittany Thompson
of Snow Camp, N.C. Brittany
earned a dairy
science degree
from Virginia
Tech in May and
took a job with
Pfizer Animal
Health. Brittany
served as
president of the
North Carolina Junior Holstein
Association. As a sophomore, she
was a member of the dairy judging
team that won the National Intercollegiate
and All-American contests.
Brittany was named the outstanding
senior by the Dairy Science
Department in 2010.
Rounding out the list of winners
are eight students who will each
receive $1,000.
Cassandra Dutcher will graduate
from Kansas State University
with an animal science degree in the
fall. Cassandra
leads the Little
American Royal
and participates
in Army ROTC.
She has completed
summer
internships at the
Hoard’s Dairyman
Farm and at Heartland Jerseys
in Kansas. She plans to join the family
dairy as the fifth generation.
Joshua Ebert graduated in May
from Penn State with an animal
science degree. He served as Penn
State’s Dairy Expo show manager.
Josh was a
member of the
2010 dairy judging
team that
placed fourth
overall at the
National Intercollegiatecontest.
He has
taken a position with Cargill Animal
Nutrition.
Kristin Hogan completed majors
in animal sciences and general agriculture
as well as a communications
minor at Oregon
State University
in June. Kristin
served two
terms as president
of the dairy
club and was the
2009 National
Jersey Queen.
She has also been successful in
dairy cattle judging, earning high
individual honors at the N.A.I.L.E.
contest in 2007.
Corey Kayhart graduated from
Cornell University with a degree in
animal science in May. Corey served
as vice-president and treasurer of
the dairy science
club. He was a
member of the
2010 dairy judging
team that
was third over all
at Expo. He also
competed in the
2011 Dairy Challenge
contest, where his team earned
a first-place platinum award. He has
begun a career at Farm Credit.
Emily Lyons graduated in May
from the University of Illinois with
a degree in animal sciences and a
minor in environmental economics
and law. She served as treasurer
and secretary of
the Illini Dairy
Club. Her team
earned a gold
award at the 2011
North American
I n t e r c o l l e g i a t e
Dairy Challenge.
Emily plans to
attend law school to study agricultural
and environmental law.
Ashley Sears completed degrees
in business and animal science
at Cornell University in May. She
competed on the 2010 dairy judging
team that placed third at the
National Intercollegiatecontest.
Her homebred
Guernsey
cow, Indian
Acres MM Pistachio
Pie, was
named Supreme
Champion at
World Dairy Expo in 2007. Ashley was
a classification intern with Holstein
Association USA and a public policy
intern in Washington D.C. She plans
to attend law school in the fall.
Hannah Thompson graduated
from The Ohio State University in
May with a degree in agricultural
commu n ication.
Thompson also
won the Kildee
Scholarship, and
you can read more
about Hannah on
page EXPO 29.
Abby (Udermann)
Thesing
completed an animal science degree
and applied economics minor at the
University of Minnesota in May. She
was a member of
the 2010 dairy
judging team
that placed first
at the All-American
and second
overall at the
National Intercollegiate
contest.
Abby completed a internship with
Genex/CRI last summer and has now
joined the organization full time.
India — 92.903 billion pounds produced • 2,445 pounds per cow • 38.0 million cows

Kildee
Scholarships
announced
THREE students have been honored
as the 2011 recipients of the
Kildee Scholarship Award. Receiving
the Kildee Graduate Studies
Scholarship are Chelsea Holschbach
and Hannah Thompson.
Chelsea Holschbach has completed
her first year at the University of
Wisconsin-Madison College of Veterinary
Medicine.
She grew up on
a 120-cow registered
Holstein
farm in southern
Wisconsin where
she works closely
with the farm’s
veterinarians.
Chelsea has excelled academically
and in extracurricular activities.
In 2010, she earned the David
P. Dickson Memorial Award as high
individual in oral reasons and was
second high individual overall at the
National Intercollegiate Dairy Judging
Contest at World Dairy Expo.
Chelsea was an active member of
Badger Dairy Club, Production
Medicine Club, Student Chapter of
the American Veterinarian Medical
Association, and many others.
Hannah Thompson earned her
bachelor’s degree in agricultural
communications with minors in
a g r i b u s i n e s s
and Spanish
from The Ohio
State University.
She began
her graduate
studies in agricultural
and
extension education
there this fall. Hannah will
focus on crisis communications in
agriculture. She grew up in Maryland
and became involved in the
dairy industry, exhibiting cattle
on the local, state, and national
levels. She served as queen for the
National Red and White Dairy
Cattle Association.
Hannah has been selected as one
of the top 20 seniors in the College
of Food, Agricultural, and Environmental
Sciences for 2011. She
was named an All-American at the
National Intercollegiate Dairy Cattle
Judging Contest last year.
Earning the Kildee Undergraduate
Studies Scholarship is Lindsey
Rucks. Lindsey is attending the University
of Florida
with a major
in agriculture
education and
communication
with an emphasis
in leadership
development.
Lindsey is an
active member on her dairy, selecting
mating sires for her registered
Brown Swiss herd. Lindsey is also
employed as an advertising sales
specialist with Purebred Publishing.
Lindsey plans to work in dairy
promotion and marketing.
“I save many hours each day in labor because
we are not heat detecting and chalking cows,”
notes Dan Reuter. “That does not include all the
time and hassles involved with synchronization
and hormone shots. The Select Detect system
is one of many investments we have made in
recent years and it has turned out to be one of
the best!”
Select Detect is a trademark of Select Sires Inc.
Save Time, Increase Reproductive Efficiency
Dan Reuter, Peosta, Iowa
Currently milking 805 cows averaging 97 lbs. per day!
Circle No. 46 on Reader Response Card
Since installing Select Detect in June of 2010, the
Reuters have seen the following improvements:
Conception Rate increase from 33% to 39%,
Pregnancy Rate increase from 23% to 26%,
Reduced Days Open by 24 days with
a 12.7 month Calving Interval.
Simple to install, simple to use, simply the
most advanced activity monitoring system on the market!
Pictured left to right: Rick Reuter, Ted Patterson, Prairie State/Select Sires Reproductive Solutions specialist, and Dan Reuter.
Visit www.selectsires.com to read the latest issue of Selections and learn more about Rick and Dan Reuter’s experience with Select Detect.
Developed by Dairymaster,
Select Detect is distributed
within North America
exclusively by Select Sires.
For more information contact your Select Sires representative or visit www.selectsires.com
to download a brochure detailing the system.
Phone: (614) 873-4683 Fax: (614) 873-5751 www.selectsires.com
HOARD’S DAIRYMAN
September 10, 2011 EXPO 29

HOARD’S DAIRYMAN
Around the world of dairy
VERNICE and Dan Moon,
Monona, Iowa, have been named
the third Robert “Whitey” McKown
Master Breeder Award winner. The
award will be presented Friday,
October 7, at the beginning of the
International Holstein Show.
The Moondale prefix began in
1962 when Dan’s father, Vernice,
began buying registered Holsteins.
Since that initial purchase, the
50-cow herd has become a well-
EXPO 30 September 10, 2011
Moons win McKown Master Breeder Award
recognized breeding establishment
throughout the Midwest and
the nation. In the past 50 years,
the Moons have bred 134 Excellent
cows. Of those, 23 are Excellent 92;
11, EX-93; 5, EX-94; and 2, EX-95
with the highest being EX-95 4E. In
addition, the herd has bred six Gold
Medal Dams (GMD) and five Dams
of Merit (DOM).
For these efforts, the Moons are
17-year recipients of the Progres-
Circle No. 17 on Reader Response Card
by Hoard’s Dairyman staff
sive Breeders Registry (PBR) Award
by Holstein USA given annually to
the nation’s top type and production
herds. This past year, the Moon’s
homebred herd averaged 112.4
breed age average (BAA) for type
which ranked them in the top 25
herds overall in the nation no matter
the herd size.
At their most recent classification,
they had a 113 BAA with 26 Excellent
cows, 20 Very Good, with none
lower. In the past, the Moondale
herd ranked as high as fifth nationally
for BAA, competing side by side
with operations that have a higher
percentage of purchased animals
than the Moon family. Besides having
outstanding type, the Moon’s
Holsteins average over 25,000
pounds of milk.
Today’s herd is managed by three
generations of the Moon Family.
They include: Vernice and his wife,
Bev; Dan and his wife, Nancy. In
addition, Dan and Nancy’s children,
Kyle, Emily, and Ryan, also are
involved with Moondale Holsteins.
The cornerstone of the Moon herd
is Moondale Mark Poppy, EX-94
5E, GMD. Poppy produced 325,000
pounds of lifetime milk and had
three Excellent daughters with
the highest being EX-95 3E. In all,
there are six-, seven-, and eight-generation
Excellent branches from the
Poppy cow family.
No stranger to the show ring,
the Moons have won the Premier
Breeder banner at the Iowa State
Holstein Show for 16 of the past 19
years. Additionally, they have been
Premier Breeder 11 times. Moondale
Stephanie-TW, scored EX-95 2E,
was most recently Grand Champion
and Champion Bred and Owned at
the 2009 Iowa State Holstein Show.
In 2007, Stephanie was Reserve
All-American 5-Year-Old Cow after
placing second in her class at World
Dairy Expo. That same year, they
also bred an All-Canadian nomination.
In 2008, Moondale was Premier
Breeder and Exhibitor at the
Midwest Fall National Show.
The winner of the McKown Master
Breeder Award is chosen by
the members of the Klussendorf
Association. The award honors a
well-managed breeder herd who
is successful showing and judging
and emphasizes all qualities of
the Klussendorf Award, including
ability, character, endeavor, and
sportsmanship.
The Robert “Whitey” McKown
Memorial Breeder Award was made
possible by the family and friends
of the 1997 Honorary Klussendorf
honoree after his passing in 2009.
Whitey joined the Holstein World
staff in 1956 and became widely
respected as he traveled nationally
and internationally, reporting on
shows, sales, meetings, and other
Holstein events. The 1987 National
Dairy Shrine president also developed
MooKown Holsteins at Belleville,
N.Y.
The Klussendorf Memorial Association,
considered by many as
the Hall of Fame for Dairy Cattle
Exhibitors, began in 1937 in
memory of Arthur B. Klussendorf,
considered the outstanding dairy
cattle showman of his time. Each
year, the Klussendorf Association
votes to add a new dairy cattle
exhibitor to its roles with lifetime
membership for their cumulative
works, including ability, character,
endeavor, and sportsmanship.

Influential Jersey breeder named
2010 Klussendorf winner
VIRGINIA dairyman Mike Stiles
has a deep understanding of the commitment
it takes to develop champion
dairy cattle. As an exhibitor and
judge at World Dairy Expo, this Jersey
breeder has stood on the colored
shavings in Madison several times,
but joining the ranks of the other
Klussendorf winners was one of the
most humbling experiences of all.
“I take winning this award very
seriously,” Stiles says. “I am humbled
by the honor. Going down the
line of winners and shaking their
hands, I realized I was becoming a
part of a special fraternity of people.
It, without a doubt, humbles you,”
said the latest winner of the award
which dates back to 1937.
Stiles, and his brother, Paul (2006
Klussendorf winner), along with
their families, own and operate
Waverly Farm in Clearbrook, Va.
This family operation of 400 Jerseys
has become one of the most influential
herds in the Jersey breed.
The farm’s origin traces back to
Robert and Hazel Stiles who started
with a 50-cow herd in Montgomery
County, Md. In 1967, the family
moved to the current location in Virginia
and began expanding.
Since its inception, Waverly
Farm has been managed solely by
the Stiles family. As their father
neared retirement, Mike, Paul,
and their late brothers, Ken and
Tracy, took over the farm. Today,
Paul’s son, Todd, works full time
with feeding and crops. Mike’s son,
Zach, works on the farm on a parttime
basis. Mike’s wife, Patricia,
also helps with milking, calf feeding,
and the record keeping. Mike
and Patricia’s daughters, Laura
and Claire, help on the farm and at
the shows. The only nonfamily help
at Waverly is Darren Watts, who
works in a herdsman position, and
local vocational-ag students on a
part-time basis. Additional help is
hired for the shows.
Over the span of four decades,
Waverly Farm has developed more
than 1,500 Excellent cows, including
38 that have scored 94 points
or higher. One cow, WF Barber
Shasta, was one of the Jersey breeds
only 97-point cows. They have also
placed over 100 young sires into A.I.
throughout the world.
Some of Waverly’s top sires include
Justin, Barber, Bomber, Shyster,
Seize the Moment, and Big Time.
“We love our Jersey cows,” Mike
says. “We have been fortunate to
breed cows that compete well. We
like to breed for what I call ‘functional
type.’ We want a cow that has
good feet and legs and sound udders
that will milk.”
In addition to their own animals,
the Stiles worked in partnership
The author is an agricultural writer based at
Dansville, Mich.
by Laura Moser
with Ray Murley and Joe Lineweaver
under the prefix WF/L&M
Jerseys. Several great cow families
were developed through this partnership,
including Quicksilvers
Babe and her daughter, WF/L&M
Chief Barb. Both scored Excellent-94
and were named finalists
in the Jersey Journal’s 2000 Great
Cow Contest. The partnership also
bred WF/L&M Duncan Barber-ET,
the Premier Sire at the All-American
Jersey Show.
Breeding outstanding cows does not
keep the Stiles family immune from
the ups and downs of milk prices.
Over the past few years, they have
changed their philosophy on milk production,
working to balance feed costs
with fluctuating milk prices.
“We have changed the way we look
at production,” Mike says. “Instead
of feeding for the highest possible
production, we are now feeding for
profitable production, balancing the
cost of feed with the milk price.”
Changing their feeding strategies
has not lessened the productivity
of their top cows. More than 225
Jerseys at Waverly Farm have production
records exceeding 100,000
pounds of milk, 5,000 pounds of
fat, and 4,000 pounds of protein in
their lifetime. The herd currently
maintains a rolling herd average of
15,600 pounds of milk, 747 pounds
of fat, and 552 pounds of protein.
Show ring success
Few breeders today can match
the success Waverly Farm has had
on the dairy cattle show circuit.
Throughout their history they have
exhibited at both the Maryland
and Virginia State Fair, Harrisburg,
Madison, and Louisville. They
have been named Premier Breeder
17 times and Premier Exhibitor 14
times at the All-American Jersey
Show held at the North American
International Livestock Show in
Louisville. They have also shown
the breed’s National Grand Champion
six times and Reserve Grand
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HUMBLED BY HIS KLUSSENDORF HONOR, Mike Stiles, along with his brother, Paul, are
the first pair of brothers to win the award.
Champion eight times. They have
won the National Jersey Jug Futurity
four times.
“We enjoy the international flare
of World Dairy Expo and the large
number of cattle, but as Jersey
breeders we still consider Louisville
to be our premier show,” Stiles says.
“We have won at least one championship
on the green shavings in
Louisville 19 of the last 30 years.”
While the Stiles take fewer animals
to the Madison show, they
have had a remarkable history
there, as well. The Waverly herd
has been Premier Exhibitor four
times, and they have exhibited
three Grand Champions and two
Intermediate Champions.
“My brother, Paul, and my son-inlaw,
Justin Burdette, usually work
with the cattle in Madison,” Mike
says. “It is difficult for us all to be
gone at the same time, so they handle
the string at Expo.”
Mike made a special trip to Expo
in 1999 when his family received
the National Dairy Shrine Distinguished
Breeder Award. As an
added surprise, he arrived in Madison
just in time to see their cow,
Blacky Rose of Briarcliffs EX-96, be
tapped as the Grand Champion of
the Jersey show.
In addition to leading his own cattle
at the shows, Mike has also served as
a judge at World Dairy Expo for the
Guernsey and Jersey shows.
“It is a thrill to be asked to judge
at these shows,” Mike says. “I take
that job very seriously. I think
the most any exhibitor can ask is
to get a fair shake by the judge,
without bias. I have abided by that
philosophy for years, whether I am
judging a county show or at Expo
— I want to be fair to every exhibitor
in the ring.”
It is Mike’s fairness and dedication
to the industry that has garnered
him the respect and admiration of his
peers. He and his brother, Paul, are
the first pair of brothers to win the
prestigious Klussendorf trophy.
HOARD’S DAIRYMAN
September 10, 2011 EXPO 31

HOARD’S DAIRYMAN
Around the world of dairy
FROM Brat Fest to Junior Hockey
Competitions, the Alliant Energy
Center has its hands full year round.
The Center is constantly changing to
meet its clients’ needs. But every fall
it deviates from these typical events
to become home to one of the dairy
industry’s most cherished pastimes:
World Dairy Expo.
Maintaining this large facility
though is a task few would embrace.
A key group of individuals, the Cen-
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EXPO 32 September 10, 2011
The unsung heroes of World Dairy Expo
ter’s maintenance staff, is responsible
for the vast majority of the transformation
required to take the Alliant
Energy Center from the other events
it hosts to the full glory of Expo.
“Alliant Energy Center is composed
of millions of tiny pieces. It’s our job to
ensure that the pieces work together,”
noted one member of the staff.
The Alliant Energy Center em ploys
five full-time individuals: a grounds
keeper, fleet manager, an employee
Find out more at
Circle No. 20 on Reader Response Card
by Hoard’s Dairyman staff
for general repairs, a heating specialist,
and John Dunn, who oversees all
on-the-grounds operations.
“When setting up for Expo, we
hope for the best while preparing for
the worst,” noted Dunn.
Dunn began working at the Alliant
Energy Center eight years ago. For
the previous 25 years, he was a public
works engineer. While doing that, he
also assisted on the Center’s grounds.
He has had a great deal of experi-
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ence setting up and maintaining the
grounds prior to and during Expo.
“I enjoy working at the Alliant
Energy Center. There are a number
of different users which means the
venue is always changing. The challenges
and variety of events allows
me to work with a number of great
people,” Dunn says.
Many special projects
Compared to the other events
the Alliant Energy Center hosts,
World Dairy Expo has many special
needs. “Our biggest challenge each
year is setting up the outdoor trade
mall in the Southeast parking lot,”
noted Dunn.
Erecting the trade mall requires
the staff to not only set up all of
the tents and any structures, but
to provide booths with the electricity
needed to run their displays in
an area that does not have any preexisting
power source.
The trade mall utilizes a combination
of ground and generator power;
the crew installs temporary lines
that run from the buildings to supply
outdoor power.
“Electricians play a big role in setting
up the outdoor trade mall,” said
Dunn.
The staff are also required to keep
up with the greater demands on
the waste facilities. With the vast
number of visitors from around the
world and thousands of dairy cattle
arriving for a week, the crew faces
the challenge of keeping up with an
upsurge in the volume of trash and
animal waste.
“To meet the additional demands
of Expo, the Alliant Energy Center
hires a temporary grounds crew to
keep the grounds safe for the visitors,
exhibitors, and cattle,” noted Dunn.
It takes the maintenance staff
at the Alliant Energy Center three
weeks to set up the grounds. While
they are preparing for Expo, the Center
is still hosting other shows. Therefore,
it takes a great deal of planning
to have the grounds ready on
time. The staff starts by mowing the
grounds to create the additional parking
needed for the volume of vehicle
traffic. In addition to maintaining the
lawns, the crew ensures that particular
areas of the grounds are immaculate,
creating attractive backgrounds
KEEPING THE GROUNDS NEAT and tidy
is important because of the attractive
backgrounds used for photography of
people and cattle.

when picturing cattle.
The operations crew then begins
preparing the barns to house the cattle
that will soon arrive. Any parts or
pieces needed to set up the facilities
are made on the grounds by staff.
The staff also makes and installs all
of the headers and boards that cattle
will be tied to and that displays will
be created around. They then clean
the areas in between the barns.
Maintenance employees also ensure
that the wash racks will be able to
handle the higher usage rates from
Expo’s cattle exhibitors.
Extra building, extra time
While the cattle tents are set up by
a contractor, the staff is responsible
for installing the lights, water lines,
and public address system in each
temporary structure. They then
ensure that all the generators are
working properly so that the buildings
and tents will have the power
necessary to meet cattle needs and
run exhibitor displays.
“Our crew strives to make sure the
tents are usable by the number of
people and animals that influx onto
the grounds,” noted Dunn. In addition
to bringing in extra staff, the Center
utilizes electricians to help ensure
the tents are ready for the week. “Our
goal is to make sure that everything
is working the way it should before
the cows move in,” said Dunn.
The roads are then graded for
trailer use, and the staff checks to
make sure the buildings are ready
to receive cattle and the restrooms
are equipped to handle additional
visitors. While this is going on, the
operations crew puts the finishing
touches on the venue. They hang
pipe and draping, set up tables and
skirts, and ready the offices and
international lounge for staff and
visitors. They also make sure that
all mechanics and electronics are
working and back-ups are on hand
during the week if they fail.
Finally, the area for food vendors
is constructed. The vendors also
require that water and electric be
available in the parking lot. These
areas have higher waste volume;
additional volunteers are brought in
to manage the trash in this section
of the grounds.
World Dairy Expo is one of the
Alliant Energy Center crew’s favorite
shows to put on each year. “The
dairy industry is a group of people
who are a lot of fun to interact with,”
noted Dunn.
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September 10, 2011
HOARD’S DAIRYMAN
EXPO 33

HOARD’S DAIRYMAN
Around the world of dairy
Capturing opportunities:
Key to success for Klussendorf-Mackenzie winner
THE first time the 2010 Klussendorf-MacKenzie
Award winner,
Nicky Reape, came to World Dairy
Expo it was to help with someone
else’s cows. For her, the opportunity
to work with good show cows was an
experience she felt lucky to have.
“Our family showed at state shows
and at the Harrisburg and Louisville
shows, but we never had anything
good enough to bring to Madison,”
Reape says. “So, when I was asked
to help with a string at Madison, I
jumped at the chance.”
Seeking opportunities is what propelled
Reape from helping with cows
at Expo to bringing an elite string
of cattle she owns in partnership
with Mark Rueth who won the 1995
Klussendorf-MacKenzie Award and
the 2008 Klussendorf Award.
Since her first journey to Expo,
Reape carved a trail from working
shows and sales in the Northeast
to developing their herd of
cattle. “There were a lot of people
who helped me and taught me as I
learned to take care of cattle.”
One of Reape’s mentors was Joan
Coyne-Seidel, a dairy cattle fitter
from New York, who taught her a lot
of tricks of the trade. “I was always
fascinated with Joan. She always
approached things with a businesslike
manner,” Reape says. “There
are a lot of characters out there, but
Joan was a real businesswoman,
and I learned a lot from her.”
Reape has developed her own business
sense and reputation for being a
The author is an agricultural writer based at
Dansville, Mich.
Naturally ahead
hard worker with a strong work ethic
and high level of accomplishments.
“If you want to keep working in
this field, you got to work. Some
people might find me standoffish at
the shows because I am focused on
the cattle and why we are there,” she
says. “I was never afraid to take on an
opportunity. When I first started, I
would work for meals and the chance
to be around great cattle. Now a lot of
people just look at how much money
they can make and not the opportunity
to be with great cows.”
Reape got her start working
cattle sales in New York with
Delarm-Treadway and then with
the Cattle Exchange. Her knowledge
and strong work ethic quickly
made her a favorite of herd owners
and sale managers.
Planted roots
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After a decade of working shows
and sales, she and Mark settled
into their own place in Wisconsin.
“Mark had cattle at herds all
around the country and Canada.
We felt it was time to work for ourselves
and really develop our herd
of cows,” Reape says.
They first moved to Deerfield,
Wis., and then moved five years
later to their current home in
Oxford, Wis. They have worked to
remodel the facilities to suit their
outstanding string of Rosedale cattle.
Today, the couple milks 70 head
at their farm. An extensive flush
and in vitro fertilization program
keeps the replacement herd strong.
They focus all their attention on
the cattle, buying all their feed. “If
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do, we would have a hard time making
it. The milk check alone is not
enough when you buy all your feed,”
Reape adds.
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Stookey Elm Park Blackrose, a twotime
All-American cow. Seventy-five
percent of the Rosedale genetics go
back to Blackrose, including the 2005
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Lavender Ruby Redrose-Red, the
first Red and White to win Supreme
Champion at World Dairy Expo.
“It is always exciting to have a winner
at Expo or to have an All-American,
but when they are ones that we
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Circle No. 47 on Reader Response Card
EXPO 34Ad_Biofix September Plus_NES_8_2011_LS.indd 10, 2011
1 16.08.11 14:49
IT’S RARE THAT BOTH individuals in a partnership win the Klussendorf-Mackenzie Award, but
with hard work and an array of experience, Mark Rueth and Nicky Reape, have done just that.
bred and I raised as a calf, they are
even more special,” she adds.
While Mark is the “front man” of
Rosedale, the one at the shows and
sales, Nicky is the self-proclaimed
worrier. “I worry about things all the
time — if cows are bred on time, calving
on time, and how they are coming
together. Mark is more laid back than
I am. I don’t like to travel with Mark
when he goes to sales or judges shows
because I worry so much about what
is happening back in the barn.”
Dream come true
Although raising show cattle the
caliber of the Rosedale herd is a
stressful venture, Nicky can’t imagine
doing anything else.
“I was bitten by ‘that bug’ at a
young age,” Nicky says, “I knew this
is what I wanted to do. And I am so
glad to be doing it.”
Being named the 2010 Duncan-
MacKenzie Award winner was a
surprise to Reape. Not liking to be
in the spotlight, she was humbled by
the honor.
“I admire a lot of the people who
have won this award. It is a real
honor to be included with the past
winners,” she says. “I have a lot of
respect for the people who have won
this and the Klussendorf Award.”
Reape remembers well her first
introduction to a Klussendorf winner,
William Chilcoat. She had brought
a Guernsey to the Harrisburg show
when she was 14 years old. Chilcoat
came by and noticed her heifer. He
took special interest in the heifer,
going so far as to send someone over
to fit her for her class. He also taught
Reape how to get the proper fill in the
heifer. That heifer went on to take
first in her class in the junior show
and second in the open show.
“I just couldn’t believe somebody
like Bill Chilcoat would pay attention
to me and my Guernsey,” she
says. “He just sat right down and
helped me out. I knew then that
there were some really special people
in this business.”

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Circle No. 28 on Reader Response Card

HOARD’S DAIRYMAN
Around the world of dairy
THREE industry greats and a family
farm will be honored by World
Dairy Expo for their contributions
to the dairy industry.
Tireless volunteer
Donna Myers, a graduate of the
University of Maryland with a degree
in Human Ecology, is the 2011 Dairy
Woman of the
Year. Together,
she and her husband,
Jason, own
Windsor Manor
Farm, a 300-acre
parcel that is
home to 54 milking
registered
Hol steins. Myers not only co-manages
the herd, she also handles the
finances and oversees the labor force.
Their herd has been awarded
nine Progressive Breeder Registry
Awards and 18 Progressive Genetics
Awards. One of her greatest accomplishments
was breeding the number
one TPI bull in 2002, Windsor-
Manor Machoman.
She has served as a great mentor
by encouraging numerous youth to
become active in the dairy industry.
Myers is more involved than ever
in the Maryland State Fair. She
served as the superintendent of the
dairy show for the past eight years,
as well as on the board of directors.
She has coached 4-H dairy cattle
judging teams and coached the winning
Senior Dairy Bowl team at the
1987 National Holstein Convention.
Myers currently serves as president
of the Maryland Holstein Association
and president of Maryland
Agriculture Council, Inc. She and
her family have also hosted numer-
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EXPO 36 September 10, 2011
World Dairy Expo honors leaders
ous farm tours for school children
and industry groups to share the
positive story of agriculture.
International breeder
Anne Perchard has been named
the International Person of the
Year. Perchard’s passion for the Jersey
cow began
as a child as her
family’s herd
grew from less
than 20 milking
cows to over 250
today. Perchard
lived through
the difficult
German occupation of the Island of
Jersey and helped hide some of the
best Jerseys from the Germans. La
Ferme Ltd., (the Ansom Jersey herd)
located on the tiny Island of Jersey
is recognized as the largest herd
and one of the leading production,
type, and genetic herds there. Thousands
of bulls and cows throughout
the world have pedigrees that trace
back to the Perchard dairy farm.
Perchard has been a pioneer in the
promotion of the Jersey breed having
served as the only woman director
on the Island of Jersey Milk Marketing
Board. Previous honors that have
been bestowed upon her include the
rare American Jersey Cattle Association
Honorary Member, member
of the Most Excellent Order of the
British Empire by Queen Elizabeth
II for her service to Jersey cattle, and
the 2005 World Jersey Cattle Bureau
Distinguished Service Award.
Perchard is described as a master
at international diplomacy, helping
people and associations to look
beyond their differences and focus
Genuine
Circle No. 35 on Reader Response Card
on working together. She was instrumental
in encouraging the government
to allow importation of genetics
to the Island in 2008.
Family affair
Taking roads less traveled seems to
be the mantra for our 2011 Dairymen
of the Year, Alan, Jim, David, and
John Koepke of Oconomowoc, Wis.
Known for breeding high-quality
registered Holsteins, the Koepke
Farm combines brilliant business
skills with sincere family and community-centered
values. Koepke Farms
is home to 320 milking cows with a
current rolling herd average of 31,563
pounds of milk, 1,168 pounds of fat,
and 942 pounds of protein. They operate
nearly 1,000 acres of cropland.
More than 100 of their cows have
produced over 200,000 lifetime
pounds of milk with the famous
“Granny” cow holding the world lifetime
milk production record. The herd
has been named a Progressive Genetics
Herd by Holstein Association USA
twice. The farm’s goal is “to produce
a healthy dairy product in a manner
that is good for our cows, our environment,
and our business,” so it is
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no surprise that their efforts in environmental
stewardship have been
extensive. Koepkes were pioneers in
the no-till revolution, starting in the
1980s, and currently use contour
strips, grass waterways, cover crops,
and nutrient management.
Each of the partners of Koepke
Farms is active in organizations
that support the industry.
Driven researcher
H. Duane Norman, Industry Person
of the Year, grew up on a registered
Jersey farm in Liberty, Pa.,
where he was
active in 4-H and
FFA. His first
homebred Jersey
was Grand Champion
at the Pennsylvania
Junior
Dairy Show three
times. Norman
earned his undergraduate and master’s
degrees from Pennsylvania State
University and went on to Cornell
University to obtain his doctorate. He
and his wife, Roslyn, live in Fulton,
Md., and have three children.
Norman has been research leader
of the Animal Improvement Programs
Laboratory (AIPL) for over
22 years. He has developed methods
that enhanced genetic improvement,
thereby increasing the efficiency of
milk production worldwide. Through
his leadership, AIPL’s research has
moved from simple evaluation of
yield traits to complex evaluation of
yield, fitness, and health traits.
Specific contributions include the
development of genetic evaluations for
milk and fat and selection for protein
using economic indices, to name a few.
Norman has served the dairy
industry in other venues, including
his role as co-chair of the National
Dairy Shrine’s scholarship auction
and is a past president of the organization.
In addition, he developed the
“Kid’s Corner” educational pages for
the AIPL website. Norman has supported
dairy organizations like the
American Dairy Science Association
Foundation, American Jersey Cattle
Club Research Foundation, and
National Dairy Shrine.
World Dairy Expo will honor
these award winners at a special
“Dinner with the Stars,” held on
Wednesday, October 5, in Madison,
Wis. Tickets for the event are
$30. Reservations are required by
Tuesday, September 27.

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EXPO 38 September 10, 2011
Around the world of dairy
FOR cattle exhibitors, a first
step onto the colored shavings is
a memory that will last a lifetime.
Engrained forever is the memory
of being speechless as you walked
under the bright lights of the Coliseum
for the first time. But it isn’t
just about the parade of the world’s
best animals in the show ring. It is
about the moments of joy, laughter,
success, and happiness that bring
everyone back to the barns at Madison
each year. For these two exhibitors
— one young and one experienced
— World Dairy Expo is filled
with memories.
Beginners’ luck
How they’ll remember Expo
Connor Erbsen’s trip in 2010 was
all about beginners’ luck and getting
out of a classroom with few farm
HEATHER THYEN and her
husband, Russ, received
an important phone call
during World Dairy Expo.
by Hoard’s Dairyman staff
classmates. Connor is the son of
John Erbsen and Anjie Erbsen and
is from Lanark, Ill. Although just 10
years old and having only made two
trips to the big show, Connor had a
year to cherish in 2010. Early in the
week at the Jersey show, Connor
took home junior champion Jersey
of the junior show with his fall yearling
Erbacres Annabelle. Annabelle
and Connor also placed first in the
open division. Later in the week,
Connor used his well-trained heifer
and showmanship skills to earn a
second-place medallion in the junior
showmanship contest.
With a smile on his face, Connor
says how much he enjoys attending
World Dairy Expo. But, at his age,
coming to World Dairy Expo comes
with some welcomed sacrifices.
“I missed a soccer game
last night, but it was
worth it,” Connor says.
And, although he would
love to spend the entire
week with Annabelle and
the rest of their string,
“my parents don’t really
want me to miss school,
so I have to go back
tomorrow.”
But when Connor Erbsen
returns to his classroom,
he isn’t expecting
any of his classmates to
understand the excitement
he has just experienced.
“One of my classmates
shows beef, but
that’s it.”
When life collides
In 17 years of World
Dairy Expo trips for
Heather Thyen, 38, of
Hutchinson, Minn., important
life moments come to
mind. Her first trip was
dual purpose. Of course,
with a dairy upbringing,
CONNOR ERBSEN and his
heifer, Annabelle, had a year
to remember in 2010.
Madison was a natural place to visit
in early October for someone like
Heather.
“We actually came to Expo on our
honeymoon,” Heather says with a
laugh about her and her husband,
Russ. Today, the couple owns Empty
Pockets Holsteins in Minnesota, and
both work for Select Sires.
“Over the years, I have helped
Sprengeler’s Brown Swiss with their
string. I have come many times with
Nix’s Milking Shorthorns, but now
we put together our own string,”
she says. Heather remarks that the
only breed which her husband and
herself have not yet shown at Expo
over the last 17 years is Ayrshire.
“In 2010, actually, Ayrshire was the
only breed that wasn’t in our string,
and it is the only breed we have not
shown,” she says.
But one year at Expo sticks out
above the rest for both Heather and
her husband. 2010 marked the fiveyear
anniversary of getting a very
special phone call while at World
Dairy Expo.
“It was five years ago right here
that Russ and I received the call
that we were getting our daughter,
Elizabeth,” Heather says talking
about finding out that their prayers
had been answered to adopt a baby.
“Expo really is a special place
for us,” she says. Today, they are
accompanied each year to Madison
with their blonde-haired, cheery
daughter who already has calves
of her own. The Thyens are sure
their daughter will follow in their
footsteps. “I think she loves coming,
even though she is just 4,” Heather
concludes.
Their years of experience may differ,
but one thing is certain, Connor
Erbsen and Heather Thyen will
never forget the memories they have
made at World Dairy Expo.
Make your own Expo memories
this year’s event.
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Kings
of the ring
by Kayla Jentz
THE cows are new year to year;
so are the leadsmen. The theme is
ever-changing, and the judges come
and go. Few would notice a duo of
men who have been in the show ring
for a combined 68 years. But someone
has to keep the show going each
year, and that’s exactly what these
volunteers do. Bob Hagenow and
Verlo Dewall have been the go-to
guys in the show ring for the past
few decades, and that’s not about
to change. These volunteers take
a week out of their lives to make
sure the World Dairy Expo cattle
shows run flawlessly which some of
us take for granted from the comfort
of those comfortable red and tan
seats in the Coliseum. Hagenow and
Dewall share their experiences on
the shavings over the years.
How did you get started in the
dairy industry?
Hagenow: I grew up on Chris-Carl
Farms, a registered Holstein farm in
Manitowoc County, Wis., where our
family had about 50 milking cows.
My siblings and I showed cattle in
4-H and FFA during grade school and
high school. I spent the first two years
out of college working for the National
Brown Swiss Cattle Association serving
as the Midwest area representative.
For the past 24 years, I have been
employed by the Vita Plus Corporation.
Dewall: I was born and raised on
a dairy farm with grade Holsteins
but eventually got started with registered
Ayrshires and Holsteins.
Now, I milk about 120 registered
Holsteins under the Shannondoah
prefix. I’ve been at Expo every year
since the beginning. Our family
used to bring a whole herd, and I
still bring one or two, but someone
else takes care of them while I do
my volunteer work.
The author is the communications coordinator
for the Wisconsin Livestock Identification Consortium
(WLIC0) and is a former Hoard’s Dairyman
editorial intern.
What led you to become a volunteer
at Expo?
Hagenow: I had worked at World
Dairy Expo as a member of the
Badger Dairy Club getting to know
many of the superintendents and
show personnel. Also, part of my
duties during the days working
with the Brown Swiss Association
included working with the Brown
Swiss show and helping select cattle
for the Intercollegiate Dairy Cattle
Judging Contest. Jim Crowley,
Jr., and Dave Selner were satisfied
enough with my help during this
time that they asked me to continue
to help with Expo. I got started with
the Holstein show because it followed
the Brown Swiss show, and
long-time show ring steward Merle
Howard needed help.
Dewall: I was on the Board of
Directors for Expo for 29 years and
the Dairy Cattle Show committee
for about the same. Then, in
the early 80s, I started to help sell
tickets at the gate under Jim Crowley,
Sr. I remember Expo used to
have problems with people running
through the gates without paying,
so I came in and tried to help. Mr.
Crowley eventually asked me to help
in the show ring, and I checked in
cattle, lined them up, and enforced
the white pants rule which used to
be a much bigger problem.
What are your responsibilities
as a volunteer?
Hagenow: In working with the
shows, I try to help the judges keep
the shows moving smoothly and
keeping them informed. I also work
very hard at attempting to ensure
that every dairy exhibitor gets a fair
look by keeping cattle evenly spaced
on the same walking line. This can
be very difficult in large classes of
mature animals. The ringperson
also helps coordinate between show
staff, breed association staff, and
other volunteers.
Around the world of dairy
BOB HAGENOW AND VERLO DEWALL have
spent a combined 68 years volunteering on
the colored shavings, but to them it has
never seemed like work.
Dewall: I help with the Junior
Holstein, Jersey, Red and White,
and Holstein shows throughout the
week. I mainly check in cattle and
make sure the show runs smoothly.
Someone once asked me when I’ll
retire from my position, and I told
them I’ll do it until I get it right.
What is your favorite part of
volunteering?
Hagenow: By far, the best part
of being a volunteer at Expo is seeing
and working with all the dairy
industry people who continue to
make it the best dairy cattle show
and dairy trade show on the face of
the earth. The opportunity to work
with and be a part of staff and volunteers
who are passionate about
the dairy industry is exceptionally
rewarding and fun for me.
Dewall: Just getting to see every
cow on the grounds without having to
walk all over to find them. I get to see
all of the cattle that come through the
ring looking their very best. It’s also
neat getting to meet the second and
third generations of farm families.
I was there when the grandparents
showed, and now I get to meet the
children and grandchildren.
What major improvements
have you seen over the years?
Hagenow: Some of the improvements
I have seen work well include
moving the show time from Tuesday
through Saturday instead of Wednesday
through Sunday. I also think the
work done by way of show ethics has
been instrumental in making WDE
the model for other shows to emulate.
The show ring theme and decorations
have really evolved to where
they now can be as big of an attraction
as the cattle to some attendees.
Dewall: The rug, and by that I
mean the colored shavings and ring
decorations. It’s also interesting to
see how the breeds progress over the
years and which breed has the best
cattle each year.
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Around the world of dairy
REGARDLESS of whether you’re
an Expo veteran or newbie, you
likely still haven’t experienced all
that it has to offer. To help you narrow
down the list of things to see
and do, we compiled a list of our Top
10 must-do’s.
1. Take a picture by the globe.
You can’t come to Around the
World of Dairy in Five Days without
visiting Expo’s trademark spinning
globe. It was unveiled in 1967
at the first show, and you’d never
guess what it is made of — two silo
caps welded together at the equator.
The spinning motion of the globe is
controlled by a 1972 Grand Torino
engine that only runs five days
each year. According to World Dairy
Expo staff, for the first few years of
the globe’s existence, it was actually
spinning the wrong way on its
axis. Luckily, a worker noticed the
backward motion which prompt ed a
repair. The globe now spins counterclockwise,
just as it should.
2. Eat a grilled cheese.
Don’t let the long line scare you
— these grilled cheese sandwiches
are part of Expo’s nostalgia. Prepared
by the fast hands of Badger
Dairy Club members, these sandwiches
are an affordable, easy-toeat
lunch. They come in Cheddar or
Swiss varieties. Other menu items
are flexible with World Dairy Expo’s
unpredictable weather: hot chocolate
and milk shakes.
The first record of grilled cheese
sales was at the 1976 World Dairy
Expo. Badger Dairy Club members
sold cheese sandwiches at the American
Dairy Association stand in the
Coliseum. This year will mark their
36th year in business.
3. Meet up.
Attendance in recent years has
averaged right around 65,000. That
means, based on the size of the
dairy industry, you’ll know a few
people there. World Dairy Expo is a
great opportunity to reconnect with
old friends and maybe meet some
new ones. Last year, nearly 3,000
foreign visitors came to the event
from countries around the globe.
You’d be surprised how many of
them know some English. Take the
time to make a global connection.
4. Reflect on our industry’s outstanding
people.
The champions of World Dairy
Expo are not only four-legged milk
producers — they are people, too.
Honorees recognized during the
week include youth judging contest
winners, Industry Person of the
Year, Woman of the Year, the recipient
of the Klussendorf trophy, and
that’s just the beginning. Events
like Dinner with the Stars and the
National Dairy Shrine Banquet held
on Tuesday and Wednesday nights,
respectively, are geared towards
recognizing the contributions of
these notable industry people.
5. Dine on local fare.
Of course, the grilled cheese stand
is close to the Coliseum, but the
grounds has some great food vendors
Top 10 Expo must-do’s
1
9
by Hoard’s Dairyman staff
TAKING A PHOTO by the
Expo globe, which is only on
the grounds for one week
each year, is a must-do
whether you’re 1 or 101.
located on the far side of the outdoor
trade mall. Don’t forget dessert
either — we love the cream puffs and
the ice cream stand inside the Exhibition
Hall. The proceeds from each
cup of ice cream sold go to benefit
local FFA chapters.
Off grounds, Madison, Wis., is a
foodie’s paradise. Hundreds of restaurants
fill the streets of this capitol
city. The variety is remarkable,
too. Popular stops for Expo diners
include some of Madison’s top steak
houses. We like Prime Quarter, Tornado
Room, Smoky’s, Johnny Delmonico’s,
or Capitol Chophouse if it’s
red meat you’re craving.
If you’re looking for something different,
visit www.madisondining.
com to find lists of some of the best
places to get lunch or dinner.
6. Find some nightlife.
The Exhibition Hall may close at
5, and the cow show may wrap up
shortly after, but the day isn’t over.
Early evening hours are a good time
to walk the barns without the busy
traffic of early morning chores or
late night socializing. If it is networking
you are after, social hours
at area hotels are the place to be.
Later into the evening, many of
Expo’s visitors will even find themselves
dancing the evening away at
Expo social events or local hot spots.
7. Find your favorite cow — before
the show and in the barn.
The final placing of the judge in
the show ring is often what pays
at the end of the day. But, why not
10
WITH ALMOST 800 tradeshow
exhibitors, everyone
is sure to find something to
take home.
LAST YEAR’S NAMING of
Supreme Champion featured
beautiful bovines, costumes,
pageantry, and a horse.
pick out who your favorite is? Walking
barns gives you a glimpse of
cows (many times) topline-free and
relaxed in the straw. No paint, no
fluff. Plus, it is a great warm-up of
your judging skills.
8. Grab some freebies for the
folks at home.
Every year, the gimmicks get better
and more unique. Don’t pass
up a great freebie from one of the
show’s countless commercial exhibitors.
They make great gifts for the
people you left at home.
9. Engage, ask, and enjoy the
trade show.
A leisurely walk through the trade
show may seem meaningless to
some, but we en courage everyone to
take it a bit more seriously. Learn
what you can about new technologies,
and visit with companies you
already do business with. These
commercial exhibitors know that
World Dairy Expo is the place to
meet the best dairymen and women
in the world.
10. Watch Supreme Champion.
It is the last day of World Dairy
Expo, and, while you may be anxious
to get to your barn of cows at
home, don’t miss the naming of the
Supreme Champion. It is a production
with costumes, spotlights, and
entertainment. The Coliseum goes
dark for this one-hour special event.
Besides the naming of Supreme
Champion of the cow show, other
awards are presented to some of the
week’s most notable people.

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(Continued from page EXPO 7)
I was asked to be finance chairman
for Holstein Canada’s annual
meeting. I told the group I would do
it under one condition: I wanted to
know what was going to happen if we
made money. Holstein Canada told
me to get our committee to come up
with a good idea. “If we like it, we’ll
back you and fund it,” they told me.
I said that we needed a 4-H dairy
judging competition in Ontario.
They agreed and allowed us to spend
money to get that organized.
It was originally set up so the coach
of the winning county team would go
to World Dairy Expo. My teams won
the first three years, so I went to
Madison the first three years. Then
a team from Niagara Falls won the
fourth year and their coach wouldn’t
go, and I’ve been going ever since
with the Ontario teams.
Last year, I was going to retire.
However, my son-in-law,
Jason French, who is manager
of the Ontario Holstein
Association, thought
I should continue. He said
he would come along and
help drive. So, last year
was pretty easy . . . he did
the driving and I did the
coaching. I made 20 trips
without an accident and
I think it’s maybe time
somebody else younger
should take it over. I don’t
know how long they are
going to keep me going,
but if I don’t have to drive,
it’s not such a big job.
You started the Ontario 4-H Dairy
Judging Competition in 1990 with
the goal of having the winning team
attend World Dairy Expo. Why did
you start bringing teams to Expo?
We thought we should make the
World Dairy Expo 4-H competition the
prize for winning the Ontario competition.
I had talked to the 4-H contest
organizers at World Dairy Expo and
they said that Ontario could come and
participate; however, we wouldn’t be
included in the competition as far as
winning prizes. That really wasn’t
what we were interested in . . . we
wanted to give the four contestants a
chance to see World Dairy Expo.
It’s turned out to be very, very good.
The Ontario dairy judging competition
is very well attended by the
good 4-H members because the top
four earn the World Dairy Expo trip.
We’ve had several of the boys from
past teams judge both at the Royal
and Madison, while others have taken
major positions in our industry. One
young lady who went to Madison went
on to become a lawyer at the largest
law firm in Toronto.
Why do you give so much of your
time to youth?
Many people gave me quite a bit of
their time. I played a lot of softball
when I was young, and my coach
actually drove out to the farm and
picked me up to play ball. My parents
didn’t have time to take me.
When I got into 4-H, I had people
who helped me with my judging.
Then, years later as an adult,
when I took on the job of being a 4-H
club leader, I just stayed at it. It has
been a family activity, as my wife,
Hazel, was a club leader for years.
She taught homemaking to the girls.
I also spent 20 years coaching fastpitch
softball teams and had some
good luck . . . I coached boys for 16
years and then I coached a girls
team for four years. During those
two decades, my boys teams won
five Ontario championships and the
girls team won two championships.
You’ve been a role model and
mentor to countless dairy youth.
Who was your role model?
I was the fifth of six boys in our
family. My older brothers were pretty
successful. My brother, Andy, was
high individual at the 1946 National
Collegiate Competition at Waterloo,
Iowa. My brother, R. J., who is the
second of the six boys, won the 1949
Royal Winter Fair judging competi-
HAVING LED MORE Royal Winter Fair Grand Champions
than any other person, Stewart still shows from time to
time. Stewart is shown leading the 2010 Junior Champion
of World Dairy Expo’s Holstein Show, Craigcrest Rubies
Gold Rejoice.
tion two years before me. My other
brother, Henry, was also on that team
with R. J. So, I lived in that kind of
environment . . . my dad did a lot of
horse judging and my mother judged
cooking and sewing competitions.
We were blessed to have good ag
reps in those days that were livestock
oriented. They pushed us to
do well. Our family had some pretty
nice Ayrshires. I hitchhiked home
from college and showed Ayrshires at
the little fairs to make some money
to get through school. When I graduated,
I wasn’t interested in buying,
working, or trying to make money
from Ayrshires. There were more
opportunities in the Holstein business,
and that’s where I got involved.
Dave Houcks was the first guy
who really got me involved in the
Holstein business. However, if you
were going to pick somebody who I
respected a lot, D. S. Dunton and J.
M. Fraser were the leaders at the
judging schools. There was a guy
by the name of Johnny Moles who
showed Ayrshire cattle; I used to
think I would love to be able to show
as well as he did with his Ayrshires.
I paid attention to how he did things
and learned from there. When
you’re working for different people,
they all have ideas of what you
should be doing when you’re leading
their cattle.
To read more about
Bert Stewart, go to www.hoards.
com and click on Dairyman Extras
under Dairy E-Sources.

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Around the world of dairy
World Dairy Expo:
Where international
visitors converge
FOR five days in October, the Alliant
Energy Center in Madison, Wis.,
becomes an international gateway for
visitors from all over the world. They
come to see the latest in technology,
product enhancement, and some of
the finest bovines in the world.
Make connections
When Jan de Vries made his
first trip from The Netherlands to
World Dairy Expo in 2000, he was
a trainee at Jerland Farms with an
interest in dairy cattle breeding.
Today, de Vries, who lives in Zwolle,
works in the artificial insemination
(A.I.) industry for Diamond Genetics
and Eurogenes. Since that first
visit, his purpose at World Dairy
Expo has evolved, but his enjoyment
of the event has remained constant.
“Before, I was attending Expo for
the show and the social aspect. Now
it is a very efficient place to meet
a lot of people in a short period of
time,” he shared. “It has always
been clear to me that World Dairy
Expo is the most important exposition
in our industry. It is the place
where it is easiest to get in contact
with key players in the business.”
Over the years, de Vries has seen
World Dairy Expo gain significant
value in how his companies do
work, both in The Netherlands and
abroad. In 2010, they exhibited in
the trade show for the first time.
“The first contact with many of my
clients, employees, and friends has
been established in Madison,” he
said. “It is a very efficient place to
see, in a couple of days, all the new
techniques and hear what is going
on in the dairy business in general.”
Discover technologies
Traveling from New South Wales,
Australia, Hayley and Stew Menzies
have taken advantage of the
opportunity to learn new management
techniques at World Dairy
Expo in order to improve their own
farm back home. The Menzies own a
dairy in Nowra where they milk 450
Holstein and Jersey cattle.
“We have seen what technology
is available and also what the latest
genetics are that we can use to
improve our own herd. That has been
the greatest benefit (of attending
World Dairy Expo),” Hayley said.
One technique that Hayley and
Stew first learned about at World
Dairy Expo, and implemented following
their visit, is catching on
throughout Australia.
“We started housing our calves in
hutches that we saw at World Dairy
Expo many years ago,” Hayley said.
“This has been a great success and is
becoming more popular in our area.”
Brad Gavenlock also travels to
Expo annually from New South
The authors are agricultural writers based at Minneapolis,
Minn., and Dansville, Mich., respectively.
by Amanda Sollman and Laura Moser
Wales, something he started doing
nine years ago after receiving a
scholarship for a North American
dairy tour. Today, Gavenlock works
for Australian A.I. company Agri-
Gene, as well as owning and operating
Bralock, a Holstein and Jersey
stud in Berry.
“Every time I attend it gets more
enjoyable, as you get to know more
people and catch up with them every
year,” he said.
Gavenlock uses his time in Madison
to improve both his company
and his own farm.
Expand business
“Attending World Dairy Expo is
a part of my job with Agri-Gene. I
meet with the companies we work
with in the A.I. industry where we
make decisions and attend daugh-
IN 2010, 2,572 international visitors from
87 countries traveled to Wisconsin to attend
World Dairy Expo.
ter tours to decide what new bulls
to bring into Australia, as well as
working on exports to other parts
of the world,” he said. “Personally,
I am looking at what new cow families
I would like to invest in. For
example, my partner, Jessica Achen,
and I have just purchased a Destry
choice out of the Reserve Intermediate
Red and White Holstein from
the 2010 World Dairy Expo, Budjon-
Nitzy Destiny Red-ET.”
No matter what country you are
from or your reasons for traveling,
it seems there are some things that
are popular among all Expo visitors.
Gavenlock, the Menzies, and de
Vries all point out that some of their
favorite parts of the week include
watching the judging of supreme
champion cow and visiting with new
people. They recommend that international
dairymen and women consider
visiting World Dairy Expo if
they have not done so yet.
“It is a great meeting place, and you
can’t beat having like-minded people
all in one place,” Gavenlock said.
Their advice for new attendees?
“Go for the whole week so you don’t
miss anything,” Hayley said. “There
is so much to see and take in.”
Russia — Leads the world in cheese and butter imports • Largest farm is 3,200 cows

ACCELERATED GENETICS –– 45
AGRI-PLASTICS –– 15
AMERICA’S ALFALFA –– 16
APC –– 1
BAYER (QUICKBAYT) –– 2
BAYER (BAYTRIL 100) –– 17
BEEF CHECKOFF –– 3
BIOMIN –– 47
BOEHRINGER INGELHEIM (TODAY) –– 18
BOEHRINGER INGELHEIM (CYDECTIN) –– 19
BOUMATIC –– 20
CANARM ––48
COTTON –– 4
DFA –– 5
DAIRYMASTER –– 21
DEEP VALLEY FARMS –– 22
ECOLAB/IBA –– 23
ELANCO –– 24
ESTROTECT –– 25
FREUDENTHAL MFG –– 6
GANEDEN BIOTECH –– 51
GEA FARM TECHNOLOGIES –– 26
HAMPEL/CALF-TEL –– 27
HARVESTORE –– 14
HOARD’S DAIRYMAN –– 13
IMMVAC –– 28
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JAY•LOR –– 29
JEFO –– 7
KAMAR –– 30
KOOIMA –– 8
KORRAL KOOL –– 9
KUHN NORTH AMERICA –– 10
MENSCH –– 31
MERCK –– 32
MERIAL –– 33
MERRICK’S –– 34
MILLER AG BAG –– 35
NEW HOLLAND CONSTRUCTION –– 36
NOVARTIS –– 37
PBI ROSS HOLM –– 38
PROMAT –– 49
QMI –– 39
SCHERER CORRUGATING –– 50
SELECT SIRES –– 46
SUPREME –– 40
SWARTZ –– 11
T-L IRRIGATION –– 12
VI-COR –– 41
WEST CENTRAL/SOYPLUS –– 42
Y-TEX –– 43
ZINPRO –– 44
See us at World Dairy Expo – EH 4219
CHECK OUT THE BEST CALF BUILDINGS
IN THE INDUSTRY AT:
Art’s Way Scientific, Inc.
203 Oak Street • Monona, IA 52159
Phone: 866.808.5609
www.buildingsforscience.com See us at World Dairy Expo TM 700-702
Office of the Executive Director
P.O. Box 725, Denmark, WI 54208
920-863-6333 • info@dairyshrine.org
www.dairyshrine.org
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Please visit us at booth EH 4324
HOARD’S DAIRYMAN
September 10, 2011 EXPO 45

Around the world of dairy
Around the world of the colored shavings
THE phrase “On the colored
shavings” has become synonymous
with World Dairy Expo. Since the
mid-1980s, when colored shavings
first appeared in the show ring,
the shavings have been one of the
most recognized parts of World
Dairy Expo.
The entire process starts about 18
months before the show, around the
Brown is a senior at the University of Wisconsin-
Madison. She is the 2011 Hoard’s Dairyman editorial
intern.
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time that the theme is finalized and
the artwork is designed. Possible
shavings colors and ring decorations
are also discussed.
Mark Clarke, World Dairy Expo
general manager, along with the
other members of the World Dairy
Expo staff are the ultimate decision
makers when it comes to the color of
the shavings. The choices for shavings
colors are the primary colors
from that year’s themed artwork.
“It is never a very hard decision,”
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Clarke admits. “It is mostly which
shade of the color that is the decision
to make. In 2009, with “Legendary”
and the baseball theme, it
was a no-brainer to pick green to
imitate grass. Same with blue for
the water in 2008.”
In January, Clarke sends Roger
Vlietstra, at American Wood Fibers,
the artwork indicating the desired
shavings color. Vlietstra, who has
been working with the colored shavings
for over 15 years, says World
Dairy Expo is the only customer
they dye shavings for.
After trying to match the chosen
shade, American Wood Fibers then
sends back several samples in small
plastic bags for the World Dairy
Expo staff to review.
“We have the photography experts
on the staff look at the samples for
potential problems for photographers,”
Clarke explains. “One of the
challenges of the process is trying to
imagine what it would look like covering
a huge area. For example, this
year we experimented with a multicolored
shaving sample. It made
sense in the bag, but we were afraid
that it would not look the same way
covering the whole ring.”
The final product
After a series of communications
between World Dairy Expo staff
and Vlietstra, a final color is chosen.
One month before the show, American
Wood Fibers dyes the nine tons
of shavings needed for the show and
stores them at their facility in Schofield,
Wis. Then, one week before the
first cow sets foot in the ring, the
shavings are shipped to the Alliant
Energy Center.
“We get a lot of calls about the colored
shavings from all over the world
wanting us to dye shavings for them,”
said Vlietstra.
The biggest obstacle to expanding
their colored shavings business is
shipping costs, but they are investigating
producing colored shavings
in some of their other production
facilities around the country.
“We have a four-part strategy,”
said Clarke. “First, we make sure
the color complements the display at
the end of the ring. Next, we want
the color to photograph well, since
it is one of the most photographed
areas. We also want to make sure
that we don’t clash with or lose one
of the breeds. Finally, we want it to
be eye appealing.”
The cost of the shavings is significantly
more than regular shavings,
but Clarke says it is well worth it.
“We pay about $8,000 for nine
tons of shavings, but it is a premium
product. The color of the shavings,
the artwork, the display, the
awards, what is sold in the Purple
Cow gift shop; it is all part of tying
the atmosphere together.”
CHOOSING GREEN for the shavings in 2009
was a “no-brainer” for the Dairy Expo staff.

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