implementation. Brösske, Meyer & Ruf provides ... - bmr-design

Full-service design
Advice – development – implementation.
Brösske, Meyer & Ruf provides services in the
tradition of an owner-managed company.
Since 1978, we have had the privilege of serving
many well-known brands. As a result, we are able
to offer customers an enormous pool of knowledge
and the security of market solutions,
not mere design results.
We are a project agency, which means that project
after project, we have to win our customers’ trust
anew. Twelve of our 22 customers have been with
us for more than ten years.
Design is the visual look of a strategy and is
therefore an inseparable element of brand
management. We develop brand management
strategies and implement them in the form of
design solutions:
– Custom-tailored to the brand’s identity
– In a substantial manner and created for the
long term
The design solutions we develop extend to all of
the classic stages of brand and packaging design:
from basic brand orientation via new development
to brand updates.
As part of its integrated management concept,
Brösske, Meyer & Ruf has also developed brand
and product names, form designs,
POS presentations and secondary packaging.
Brösske, Meyer & Ruf GmbH
Design-Agentur Düsseldorf
Steinstrasse 20
40212 Düsseldorf
Germany
Telephone +49 (0)211 17 97 0
hello@bmr-design.de
www.bmr-design.de
New development
Relaunches
Brand maintenance as facelifts,
line extensions or promotional
packaging
Name development
Form design
POS presentations
Sales folders
Design guidelines for
brand management
Established: 1978
22 employees
Independent
and owner-managed
Managing partners:
Manfred Recklies
Christa Stein
Burkhard Böhm

Launch
Bayer seresto
The latest generation of Bayer animal collars does not just protect
against ticks and fleas for up to eight months, but is also odourless
and water-resistant.
Brösske, Meyer & Ruf GmbH
Design-Agentur Düsseldorf
The high-quality white tin can and the ethical, emotive design attract
both pet owners and veterinarians alike.
An all-round success.

Launch
Brandt brioche
Bonjour, Brandt!
The design of the new Brandt zwieback provides a taste of the
French way of life.
Like the original brioche, the taste of brioche zwieback is particularly
light and rounded, but also crisp and tender with a delicate,
roasted flavour. The design conveys a sunny bistro atmosphere and
is an invitation to dream of holidays in France.
Brösske, Meyer & Ruf GmbH
Design-Agentur Düsseldorf

Relaunch
Franziskaner
A great wheat beer tradition respectfully given a facelift.
Brösske, Meyer & Ruf GmbH
Design-Agentur Düsseldorf
The new Franziskaner is just like the old one, but more cultivated and
refreshing. A Bavarian classic that remembers its roots and a nationally
successful specialty beer.

Relaunch
Kytta
From insider tip to standard therapy.
Brösske, Meyer & Ruf GmbH
Design-Agentur Düsseldorf
For years, the Kytta brand has stood for herbal remedies that have proven
themselves in traditional medicine.
The new look is therefore centred around medicinal plants and enhances
product description and differentiation without compromising its
recognisability.
The result is a good-looking design for the range of Kytta herbal medicines
which balances the naturalness of the preparations with visual requirements
made on effective medicinal products today.
Status before the relaunch

Relaunch / line extension
Henkel Weißer Riese gel
Weißer Riese power gels – a mighty trio in the liquid laundry
detergent category.
Now even more powerful with active stain remover and a new,
high-impact design.
With the line extension Weißer Riese Intensive Colour, the proven
power of Weißer Riese can now be unleashed on coloured laundry
and delicates.
Brösske, Meyer & Ruf GmbH
Design-Agentur Düsseldorf

Launch
Nestlé Bübchen
Organic calendula from selected growers is the main component of this
special product line.
Skin is soothed by the active ingredient, calendula, and is able to
regenerate and develop resistance with the help of vitamin E, without
triggering any allergic reactions.
These products attract attention with a strong orange colour that
contrasts with the bright blue Bübchen colour, and they differentiate
themselves nicely from the core range.
Brösske, Meyer & Ruf GmbH
Design-Agentur Düsseldorf

Relaunch
Mövenpick
Gourmet quality in today’s premium look.
Brösske, Meyer & Ruf GmbH
Design-Agentur Düsseldorf
The unusual visual formula conveys the premium quality of the
products in a contemporary way, focuses on the featured ingredients
and stylishly whets the appetite. The clear colour code supports
the range coding at the POS.

Launch
Pfeifer & Langen
Diamant Eis Zauber
Brösske, Meyer & Ruf GmbH
Design-Agentur Düsseldorf
Want to whip up some ice cream that tastes as delicious as in an Italian
ice-cream parlour? No problem.
Even better: the sky’s the limit for personal tastes. Whether it’s sorbet,
ice cream or yoghurt variations – everything is possible. Simple, quick
and all without an ice-cream maker.
Initially developed as a single product, the range today is a diversified
product line for three types of ice cream. The product image in a
traditional ice-cream parlour bowl shows off the variety of delicious ways
of serving it and has you longing to try the product yourself.

Relaunch
Weight Watchers
POS nutricion advice.
The new Weight Watchers identity answers the main needs of
modern consumers: product security and product transparency.
It conveniently groups all nutrition-relevant information
on the title page.
Attractive image concepts stimulate appetite for ‘eating more
consciously’ – in 13 categories for more than 100 products.
Brösske, Meyer & Ruf GmbH
Design-Agentur Düsseldorf