Spotlight Nr. 2 - Treofan Group

Dear Customer,
First of all I would like to thank you
very much again for your trust and
loyalty in our company during the
last year. Treofan continued to grow
in 2009 with very positive results
that have contributed to increase
our shareholders confidence in us.
This proves that we are on the right
track to be your preferred supplier.
The first great success of 2010
has already been realised as we
completed the implementation of
an integrated SAP-ERP system that
provides information transparency
across our entire European operations.
At a later stage, this will then
be extended to the Americas
operations to complete the global
footprint of our internal organisation.
This streamlining of ITsystems
enables us to further optimise
our existing processes as well
as our service management and
it’s definitely ahuge step in
strengthening us as a global
company, committed to return
value for money to our customers.
On the innovation side we also
have a revolutionary new product
develop ment which was created as
an alternative to paper – our Treofan
ORH is now ready to enter the
market and to refresh the existing
packaging options!
With the secured financial position
after the successful refinancing last
year, the good co-operation with
our customers and strong support
from our shareholders, a foundation
to continue to further improve our
service, enrich our innovative
product range and a further focus
on important themes such as
in Packaging
Edition 5 April 2010
2010 – A year full of opportunities
Treofan ORH
The new BOPP generation –
the Green Alternative:
Reduce Recycle Replace
Treofan shows strong commitment
to reduce the environmental impact
of packaging by enlarging its wide
packaging portfolio with a new
grade.
ORH
Beside meeting the primary pack aging
requirements of usability,
protection, promotion and containing,
the focus of the development
for this new packaging film is
reducing the environmental impact
of packaging.
environment and food safety is
being built. With this and all the
ongoing projects, we see 2010 as
a very challenging but successful
year.
With this Spotlight edition, you have
the chance to give us feedback on
our journal and we kindly ask you
to participate in this and help us
to provide you with best possible
news and information.
Additionally please always feel free
to contact us if you are interested
in any further topics – we are more
than happy to discuss with you!
Yours sincerely
Carlo Ranucci – CEO
The wide range of thicknesses
makes ORH the right choice by
avoiding ‘over-packaging’. The
paper look of ORH and a large
number of unique product features
enables one to simplify the
packaging structure – moving
from a multi-materials structure
to a mono-material one.
ORH is voided to the highest level
of standard commercial BOPP film
technology on the market. Treofan
has especially developed a superior
and tailored production process that
allows the usage of high levels of
internal recycled resin. This is resulting
in a more energy and resource
efficient production process and a
lower use of virgin resin.

The usage of recycled components
within plastic materials suitable for
food-packaging is extremely rare.
This is due to the concern that using
recycled materials might have an
influence on the mechanical integrity.
Treofan’s cutting-edge technology
enabled us to tackle this challenge
successfully. Treofan’s unique
multilayer technology provides the
possibility of maintain ing the
mechanical integrity – ORH is fully
comparable to material produc ed
with a 100% virgin resin rate.
ORH: the Alternative RRR
Reduce Recycle Replace
Reduction of Raw Material:
The weight of ORH per square
meter is approximately 50 % lighter
than paper. During conversion it
allows a significant reduction of
ink usage and due to its enhanced
stable mechanical properties, an
increased productivity of all process
steps can be achieved.
Recycling:
Most existing packaging solutions
use paper in combination with
plastic films to protect and preserve
the products. This form of packaging
is not easily recyclable after use.
ORH has the advantage that it is
SAP Implementation
finalised
Making it Easier for Customers
to do Business with Treofan
Introduction
Saturday 2 January 2010, a meeting
room on Treofan’s Terni site. The
room is full of people, computers
and flip charts and the many
languages of the Treofan group can
be heard. In all languages, the same
terminology can be heard over and
over again: real-time order confirmation,
on-time delivery, service
reliability. What is going on here?
An international team of Treofan’s
fully suitable for recycling due to
the mono-material structure.
Replace:
ORH is food-approved and is
designed to be used in direct
contact with food. The low-carbon
footprint of ORH and the unique
combination of its paper look,
thickness, mechanical and antistatic
properties, as well as its
ultra-high yield make it the best
choice as paper replacement in
the food market segments.
What about Protection &
Promotion?
ORH is the striking alternative
to paper as it makes significant
simplifications possible.
The preservation of product integrity
is brought to a higher level and
brings shelf life to a stage beyond
paper packaging solutions.
ORH has the same advantage as
paper. It is printable and has
equivalent looks but does not
cause the limitations. It has no
suscepti bility to scratches and no
limitations in colour and design.
To obtain further details or arrange
a running test please email
Carlo Sconosciuto at:
Carlo.Sconosciuto@treofan.com
or call +39 3351449182
most innovative employees is working
on the go-live of the BPI project,
BPI meaning Business Process
Improvement. This project has
brought harmonised and improved
business processes across Treofan
Europe, supported by common
IT tools from SAP’s state-of-the-art
6.0 business suite.
Benefits for Customers
The harmonised processes and the
common IT tools make it easier for
Treofan’s employees to collaborate
across geographical and functional
boundaries. Our customers will
notice the significant improvements
in the consistency with which
Treofan communicates. Applying
the principle of “one face to the
customer”, order confirmations,
delivery notes, invoices and other
documents have the same lay-out,
regardless of the Treofan entity
that issues them. From now on, all
customers receive invoices from only
one Treofan entity, which streamlines
your order-to-pay process.
Although harmonisation is amongst
the most important improvements
brought by the project, there is much
more. A complete revision of the
production planning process is
start ing to bring several benefits to
our customers. Centralised plann ing
ensures that each order gets
assign ed to our best suited piece of
equipment, which reduces the leadtime
and thus enables us to confirm
a delivery date closer to the order
entry date. As this process is fully
auto mated, we are now able to
confirm the delivery date real-time,
i.e. immediately upon receiving your
order. Full integration between the
central planning and the production
schedul ing in the plants ensures
the consistency between planning
and execution, resulting in better
on-time delivery.
Implementation Schedule
The new processes and IT tools
have been implemented through a
geographical roll-out. The implementation
in Northern Europe (including
our plants in Neun kirchen, Germany
and Liège, Belgium) took place
in April 2009. In January 2010,
the European implementation was
completed with the roll-out to our
Italian plants in Terni and Battipaglia.
The go-live itself went very smoothly:
we have been able to receive, plan,
produce, ship and invoice our
customers’ orders since the first
day. Now that this project of radical
change has been successfully
completed, we can turn our attention
to continuous improvement,
still with one objective on our mind:
making it easier for you to do
business with Treofan.

Introducing our Experts
We are pleased to introduce
our new “Experts Corner” in
Spotlight! In this Corner we will
have interviews with the various
experts within the Treofan Group.
For the first interview, Spotlight
was very delighted to meet Detlef
Busch, CTO Treofan Group.
Spotlight: Detlef, you are the
CTO for Treofan’s research and
technology. Can you tell us a little
about your history and experience
with Treofan?
Detlef Busch: I have been with
the company now for more than
40 years. I started within the former
Hoechst Group in the sixties
in the plastics division. In the first
20 years of my career I was
responsible for PE, PP and PVC
compounding plants in the Frankfurt
area and start-up of new plants
in France, USA, Brazil, Thailand
and China. In the eighties I was
plant manager of the PP production
site in Kelsterbach which is close
to Raunheim / Frankfurt. During a
ten year period we participated
in a dynamic growth from 2,500 t
to 36,000 t, and as a result of the
close contact to the films division
I moved to the factory in Neun -
kirchen when Hoechst stopped
the PP production in the Frankfurt
area. I took over the product,
process and drawing group in
Neunkirchen and after the foundation
of Trespaphan and the move
from R&D to the factory, I was
responsible for raw material & new
product development. In January
2001 I was assigned R&D Manager
of the group, and since 2005 this
function has been extended to the
responsibility for Research and
Technology CTO.
Spotlight: What is the key role of
the centralised R&D within the
Treofan group and what benefits
do you see from this centralization?
Detlef Busch: The key role of R&D
is to develop technology and new
products or improvements of
existing products. To be in the
position to develop we need to
have a profound knowledge about
our raw materials, as well as the
BOPP film process and the
application requirements. This
overall BOPP film know how is
acquired by intensive inter action
and cooperation with Production
and Marketing. This was the drive
to centralise R&D into the specialty
production plant in Neunkirchen.
By doing this we could have all
R&D together and inte grated with
the production site, responsible
for most specialty films. Today we
have in Neunkirchen the central
R&T for Europe and further
strategic development directions
supported by a strong local group
in Mexico.
The basic organisation has to
comp ly with technology
competence and Treofan market
orientation. This means in R&T
we have a development group
structure: Packaging, Label,
Tobacco, Technical films and
Treo-Pore ®. These groups are
working very closely with the
Marketing & Sales teams and the
production engineers of each
product family.
Spotlight: The pilot lines are
some thing unique to Treofan,
how important a part do they play
in the development of new technologies?
Detlef Busch: Whether we require a
pilot line or not is in my view linked
to the development direction a
company like Treofan wants to
go. If we only saw our future in
the flexible BOPP market, we
could do our developments on
a lab scale and then move directly
to the production lines. This is the
way of working of many of our
competitors. The consequence of
this model is that the development
steps you plan have to be feasible
Detlef Busch,
CTO Treofan Group
on the production line from the
beginning.
Having a pilot line however allows
you to really think and work out of
the box. You can combine raw
materials and process conditions
which are significantly different from
standards and current know how,
allowing true developmental breakthroughs
to be made rather than
small incremental process improvements.
In my opinion this has been the
key to Treofans strategic developments
and innovative products,
for example our leading films in
Tobacco overwrap and In-Mould-
Labelling started their technology
development on the pilot line.
Spotlight: What are the current
“most exciting” projects and
technologies you can tell us
Treofan is working on?
Detlef Busch: One very interesting
technology is micro-porous BOPP.
We are currently sampling the
market with products from our semi
commercial pilot line for application
as separator films for energy cells.
We are also quite advanced in the
development of a separator for
Supercaps, an electro component
to recover energy and release high
power in short time. These type
of components are already used
in wind power systems.

Another promising application
is the Li-battery separator. The
world market is today already
bigger than 250 million m 2 with
over 10% growth per year and
Treofan is starting to participate
here.
Spotlight: Treofan has a strong
patent position around some of
its key technologies, do you see
this becoming more important
in the future?
Detlef Busch: Clearly yes, patent
protection of new technologies
is very important. On one side
a good patent position gives us
confidence that we can build up
a market on our products without
the risk to be restricted in future
by competitors. On the other
side, we have the power to
protect our product and market
share against infringement from
similar products. Treofan will
normally protect all its new
product developments with
patents in order to retain
intellectual rights for the future.
Spotlight: Sustainability and
Carbon footprinting is becoming
more important today and for
the future, how is R&T in Treofan
supporting the need for this?
Detlef Busch: I think sustainability
and carbon dioxide reduction
is an issue which has an impact to
all of us, not only to the industries.
Each company needs a focus and
a position on this requirement. We
already started to work with the
involved legislation, initiatives and
methods. In R&D we are working
closely with external consultancy
to lead our activities and to guide
us in what to do, how to do it and
what to do first.
I think in future communications
we will discuss this issue in much
more detail and dedicate a section
in our newsletter to updating our
activities and success.
MEXICO /
ZACAPU LINE 4 – Two
Full Years in Operation
Zacapu line 4 has now
completed two full calendar
years of operation. Like most
new BoPP lines, line 4 has had
its ups and downs since start-up
in October 2007 but overall,
the project has to be considered
a huge success.
In 2009, line 4 contributed nearly
50 % to the total of 1 st grade
finished goods produced in the
Zacapu plant and demonstrated
the best material yield of the 3
Zacapu lines in spite of producing
the most challenging product mix
ranging from 15 µm transparent
cold-seal release film to 80 µm
opaque film for labels.
Here we introduce some of the
people who were involved
in the project together with
some of their reflections on their
experiences.
Uriel Calderon was appointed as
Start-up Manager for the line 4
project at the beginning of 2007
and was responsible for selecting
and training the team to operate
line 4. Uriel has held the post of
Plant Manager for line 4 since the
start-up in October 2007. Uriel told
Spotlight “I’m very proud of the
team we have on line 4. The
achievements of the last 3 years
are a testament to great teamwork”.
Minerva
Tamayo was
recruited as
a Shift
Supervisor
for the startup
of line 4
and has
since been
promoted to the post of Assistant
Quality Manager for the Zacapu
site. Minerva told us “It was a
unique opportunity for me to be
a part of the line 4 team and it is
extremely satisfying to see what
has been achieved”.
Manuel Rios was appointed as
Extrusion Line Process Technician
for line 4 having previously worked
as a shift supervisor for lines 1, 2
& 3. “We have put in a lot of hard
work to get where we are today
with line 4 and I am very proud of
what we have achieved, especially
the excellent results from 2009”.
Juan Carlos Magaña was
recruited on a temporary basis
to put together the paperwork
necessary to fully integrate line 4
into the site’s ISO9001 system
from day 1. Juan has since become
a full time Treofan employee as
Zacapu Plant Analyst.

Alvaro
Garcia is
the Process
Tech nician
for the
slitting &
packing
area of
line 4. Alvaro came to line 4 with
exten sive experience in slitting on
lines 2 & 3.
Enrique Mendez is part of the
Zacapu R&D team but has been
working with the line 4 team since
before start-up. Enrique’s main role
has been in the introduction of new
products onto line 4 such as
EWR70 as
well as those
whose
produc tion
has been
transferred
from the other
Zacapu lines.
Eduardo Maldonado was recruited
as a shift supervisor for line 4 but
had previous experience on lines
2&3. “Line 4 is quite different to the
other lines and
I have enjoyed
the challenge of
learning to work
with the new
technology
together with the
rest of the team”.
Juan Jose Oviedo was integrated
into the line 4 team to establish
the maintenance programme for
the plant
and came to
line 4 with
extensive
maintenance
experience
from the
existing
plant.
ZACAPU Line 4 Statistics
Line 4 has changed the scale of operations in Zacapu for ever and here
are some interesting numbers from the line.
160,000 Cubic metres of earth
excavated during the site preparation
work for the line 4 project.
45,802 Tonnes of 1 st grade finished
goods produced by line 4 between
start-up in October 2007 and the
end of 2009.
350,000 Kilograms of concrete used
in the earthquake resistant base for
the raw material silos.
4,492 Total number of clips
installed on the two chains of the
line 4 TDO.
128 Tonnes of 1st grade mill rolls.
Current record for the highest
quantity produced by line 4 in a
single day (10th July 2009).
0 Number of lost time accidents since the start-up of the new line in
October 2007.

We protect
what you value
Flexpack
Packaging & Labels
Guido Bisch
Business Manager Flexpack Europe
Phone +49 6142 200-3265
Fax +49 6142 200-3299
Mobile +49 172 6827302
guido.bisch@treofan.com
Stuart Blyth
Marketing Manager Flexpack
Phone +49 6142 200-3410
Fax +49 6142 200-3299
Mobile +44 7768 413446
stuart.blyth@treofan.com
Italy
Sergio Arcari, Sales Manager
Phone +39 02 6796-3602
Fax +39 02 6796-3612
Mobile +39 335 6829559
sergio.arcari@treofan.com
Central Europe
Urs Ulrich, Sales Manager
Phone +49 6142 200-3402
Fax +41 41 820 2074
Mobile +41 792113566
urs.ulrich@treofan.com
UK / Ireland / Nordic
Carey Ashworth, Sales Manager
Mobile +44 7778 418221
carey.ashworth@treofan.com
Treofan Tobacco Film Solutions at a Glance!
Treofan, as market leader in the tobacco film market, provides a broad and comprehensive product range
that meets the specific requirements of the demanding tobacco industry.
Treofan produces tobacco films at four production sites, in Germany, Mexico
and Italy using the most modern technology and coating capabilities.
This global presence allows excellent service and maximum
supply contingency for our customers. With our
customer focussed service team, logistics
know-how for sensitive films,
Treofan is and remains
Western Europe &
Eastern Countries
Nico Schoeman
Sales Manager W. Europe &
E. Countries
Phone +49 6142 200-3215
Fax +49 6142 200-3299
Mobile +49 173 3021512
nico.schoeman@treofan.com
Benelux
Ingeborg Wullink, Sales Manager
Phone +49 6142 200-3406
Fax +49 4924 955728
Mobile +49 173 3017768
ingeborg.wullink@treofan.com
Eastern Europe
Jan Bartosik, Sales Manager
Phone +49 6142 200-3263
Fax +49 6142 200-3299
Mobile +49 172 6816991
jan.bartosik@treofan.com
France
Julien Melin, Sales Manager
Phone +33 8 75856678
Fax +33 4 71656918
Mobile +33 6 07479273
julien.melin@treofan.com
Export
Dominique Garzuel
Sales Manager
Phone +33 608 536349
dominique.garzuel@treofan.com
Iberia
Ignacio Velez, Sales Manager
Phone +34 63933 8865
Fax +34 93 4152520
Mobile +34 93 63933 8865
ignacio.velez@treofan.com
Russia
Andrei Popov, Sales Manager
Phone +7 495 913-6725
Fax +7 495 913-6726
Mobile +7 985 7637411
andrei.popov@treofan.com
Marketing Services
Jürgen Lindemann
Manager Marketing Processes
Phone +49 6142 200-3244
Fax +49 6142 200-3245
Mobile +49 172 694 8089
juergen.lindemann@treofan.com
Labels
Joachim Jung
Product Manager
Phone +49 6821 400-2643
Fax +49 6821 400-2651
Mobile +49 174 3313069
joachim.jung@treofan.com
Tobacco
Ralph Braun
Global Business Manager Tobacco
Phone +49 6821 400-2663
Fax +49 6821 400-2622
Mobile +49 173 3079769
ralph.braun@treofan.com
Treofan Germany GmbH & Co. KG · Am Prime Parc 17 · 65479 Raunheim (Germany)
Phone +49 6142 200 0 · Fax +49 6142 200 3299 · eMail: info@treofan.com
Your Partner in Tobacco Films
Angela Speith-Herfurth
Marketing Manager Tobacco
Phone +49 6821 400-2220
Fax +49 6821 400-2622
Mobile +49 173 307 8884
angela.speith-herfurth@treofan.com
Technical Films
Oliver Dirmeier
Global Business Manager Technical
Phone + 49 6142 200-3269
Fax + 49 6142 200-3299
Mobile +49 173 3038647
oliver.dirmeier@treofan.com
Mexico
Alejandro Santamaría
Sales & Marketing
Phone +52 436 363 8050
Fax +52 436 363 8082
alejandro.santamaria@treofan.com
USA
Jon Knight, Director Packag ing,
Label & Technical Business
Phone +1 336 703-5882
Fax +1 336 766-5976
Mobile +1 336 207-0330
jon.knight@treofan.com