Spanning the imagination. - Gruppo del Café Palermo

Spanning the imagination.
©2010 Café Palermo Pubblicità vertreten durch Marc Fiedler

Editorial
Brand communication within
ART- and and FASHION-SCENE
or:
How to generate new clients by becoming an well esteemed
partner in the international scene of creatives?
The international art-, design- and fashion-scene has become one of
the most profitable growth markets over the recent years. It combines
a multi billion dollar market with high societal status.
The art target group consisting of gallerists, artists, curators, designer
and, of course, collectors and vistors, is one of the most interesting
for top brands, investment- and luxury goods.
This target group is as demanding as educated. It is cosmopolitical,
wealthy, and unconventional. But it also is very critical and likes to
keep to themselves.
Thus, the “price of entry” into the scene can be high.
It takes building reputation. Money alone won’t do it.

Company
Gruppo del Café Palermo
The name of Cafe Palermo dates back to 1877 and an old famliy history of
Marc Fiedler. The company was set up in 1990 and has been licensed to a
number of service companies since 2003.
Cafe Palermo operates internationally and across disciplines for research
and concept development in communication, design, architecture, fashion
and gastronomy.
The Gruppo del Cafe Palermo stands for outstanding innovation and
quality driven by a team of experts with excellent know how.
We believe that a key success factor behind many unique projects of the
past has been the way we work with our network of partners and suppliers:
A combination of maximum freedom and maximum alignment on
content and goals.
It is the spirit of the “Famiglia”, however, that stands above it all.
Brand Eins called it the “Pasta Principle”

Company
Gruppo del Café Palermo
and Epicentro art Institution: Founder Marc Fiedler
cinematografia attori registi
architettura design
letteratura sceneggiatur
Marketing- and Creative Agency. Director Caroline Hechenberger
TV- and Filmproduction. Director Gregory Roth
Design, Tradefair- and Eventprodution. Director Arjen Lakke
Corporate- and Consumer-Publishing. Direktor Klaus Rathje
Fashion-Events, Design-Management. Direktor Yana Ratthey

Background
We devellop also own projects with partners
In 2011 and upcoming 2012 we e.g.
> define and manage the new brand-stretegy of Veltins to become the no. 1. beer brand in art- and
design szene. Since 2006 we create, invent and sponsored more then 950 projects (320 in 2010),
partner-events incl. the Mercedes-Benz Fashionweek.
> Epicentro art Edition in coop with Gravis. First Video- and Mediaart Edition, exclusivly on Apple
iPad with artist Hans Peter Adamski
> we sponsor and manage exhibits on Preview Artfair, Berlin
> we run the winter and summer Berlin Fashionweek Showroom-Days with expected over
150 designers on 40 locations and 100.000 guests
> serveral exhibitions in our own Art Collection and Space
> Shop-Interior Design for 150 Sport-Stores
> Design, Production of “Nomad two Worlds” Exhibition from Russell James and Donna Karan
> int. Adverting Campaing for Leitner Ropeways, Pubslishing for Fujitsu Cpomputers
...and running the “daily” Business with lovley clients and partner around the world

Background
Clients since 1990
Communication strategies,
ad-campaigns, exhibition design,
packaging, film, multimedia:
thousends of projects!:
Adobe Systems (DACH)
Adobe Systems Europe
Aldus
Alps Magazin
Apple Computer *
ArenaSat
Beiersdorf
Berlin Senate
Bionade*****
Bigpoint
BMC Software*
BMW & MINI ***
BP-British Petrol
Bridgestone *****
Café Palermo Events
CANCOM IT Systeme AG*
Citi Bank **
Deutsche Telekom *
Dr Solomon’s Software
Echo Medienhaus
EF-Sprachreisen
Entourage Magazine
Fujitsu Siemens Computers *
Gagfah
Gvoon
Gravis
Hamburger Morgenpost *****
Infotrain Medienservice *
IVG Immobilien**
Krome Gallery
Levis
Liegenschaftsfond Berlin**
M wie monatich
MACup-Verlag
Marquard & Bahls AG
Microsoft*
NOVODROM*
ON Technology
Orco Group **
Plus Markt ****
POP Point of Presence
Ramazzotti
Schulz Gruppe
Shell Oil *
SPOTS Berlin (HVB Immobilien)
Stefanel **
Stryyke Entertainment
Techniker Krankenkasse
Tourismusverband Warth-Schröcken
TUI Cruise
Veltins Brauerei
Viterra**
Vivacon AG **
Vöslauer AG
yoo Philippe Starck**
* Agency: NMf Advtertising GmbH
Founder and president until 2003: Marc Fiedler
** Agency: TPA Berlin
Creative Director: Marc Fiedler
*** Agency: BBDO Interone
Creative Director: Marc Fiedler
**** Agency: Design for Business
Creative Director: Marc Fiedler
***** Tokimeki GmbH
Founder and president: Arjen Lakke

Company
The Epicentro art
Epicentro art as a part of the Gruppo del Café Palermo has been founded by
Marc Fiedler in Berlin in Summer 2008 with the purpose to show exhibitions of
international artists.
Also this year the focus will be put on contemporary
art. The exhibition space hosts works by
contemporary artists who work with photography,
video or painting . Epicentro art showed
exhibitions of Lukas Roth in cooperation with
the gallery Camera Work and of Marc Seguin
in cooperation with Charest Weineberg Gallery.
Epicentro art is situated in the district Mitte/
Friedrichshain at the Karl Marx Alley. The goal
is to sensitize for the interaction with this historical
very important street, which Marc Fiedler
and the Team Epicentro art define as one of the
most important future Spots of Berlin.

Background
Epicentro art
The Epicentro, Berlin is placed in one of the famous Henselmann buildings at the Karl-Marx-Allee. An architecture
known from Moscow, build in the early 50th, representing the socialist ideas of the early German Demorcratic Republic
(GDR).
left: Lukas Roth,
Photography with
Gallery Camera
Work
right: Marc Seguin
Paintings.
with Chaerest
Weinberg Gallery,
Miami

Recources
T: +49 (0)30 /26 10 17 22
F: +49 (0)30 /26 1019 88
Epicentro:
Gruppo del Café Palermo
Karl-Marx-Allee 82-84
10243 Berlin
Satellite: Hamburg
Andreasstraße 11
22301 Hamburg
Germany
Satellite: New York
149 Ludlow Street
New York, 10002
USA
Satellite: Vienna
Kirchengasse 7
10 70 Vienna
Austria
Satellite: Innsbruck
Maximilian Strasse 2
60 20 Innsbruck
Austria
Satellite: Beirut
Rue Yared
Immobile Ferneine 7 eme Etage
Beyrouth
Liban
www.cafe-palermo.